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Coca-Cola Company’S Historical Experience and Our Present Expectations Or Projections

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Coca-Cola Company’S Historical Experience and Our Present Expectations Or Projections Delivering Sustainable Growth Latin America Group Overview Analyst and Investor Latin America Market Visit Mexico City, June 26th 2008 Forward-Looking Statements This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes and needs, changes in lifestyles and increased consumer information; increased competition; our ability to expand our operations in emerging markets; foreign currency and interest rate fluctuations; our ability to maintain good relationships with our bottling partners; the financial condition of our bottlers; our ability and the ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms and avoid strikes or work stoppages; increase in the cost of energy; increase in cost, disruption of supply or shortage of raw and packaging materials; changes in laws and regulations relating to beverage containers and packaging, including mandatory deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the U.S.; unfavorable economic and political conditions in international markets, including civil unrest and product boycotts; changes in commercial and market practices and business model within the European Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and product quality as well as other product issues such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned bottling operations; global or regional catastrophic events; and other risks discussed in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements. Reconciliation To US GAAP Financial Information The following presentation includes certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the Company's website at thecoca-colacompany.com (in the "investors" section) which reconciles the non-GAAP financial measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with Generally Accepted Accounting Principles. Latin America Increasing Relevance For KO Through Superior And Consistent Performance 2007: 6 Bn Unit Cases +9% vs PY Share of Global KO Business: ´07 KO Per Capita 27% of Volume #1 260 1 22% of PBT #2 ´07 NARTD Share 33% Wide Portfolio # of Brands - 120 # of Products - 575 Source: Nielsen for Shares 1 Excludes bulk water Solid Results & Growth Above Long-Term Targets Latin America Long-Term Growth Targets 2% to 3% 6% to 8% Unit Cases Volume Growth Operating Income Growth Ongoing Currency Neutral 9% 19% 18% 7% 6% 6% 2005 2006 2007 2005 2006 2007 Solid Core Sparkling Business Growth, While Accelerating Full Portfolio Expansion Latin America 2007 Growth 2 Year Unit Case vs. PY CAGR Volume Mix (%) Still +35% +23% Beverages Other Sparkling +5% +6% Beverages Coca-Cola +7% +7% Trademark 2007 Sustaining Undisputed Beverage Leadership Capability Development #2 #2 #1 #1 #2 #1 Portfolio expansion Note: data for share volume, LAG Key Countries (Mexico, Brazil, Argentina, Chile, Colombia); water excludes bulk & innovation Four Large Scale Business Units, All Contributing To Strong Performance Mexico Latin Center BU 43% of LAG volume 14% of LAG volume +6% vs. PY +7% vs. PY 590 Per Capita 128 Per Capita Colombia Venezuela Ecuador Central America Caribbean South Latin BU 18% of LAG volume +9% vs. PY 253 Per Capita Brazil 25% of LAG volume Argentina +16% vs. PY Chile 188 Per Capita Peru Bolivia Paraguay Uruguay Significant Opportunity To Continue Expanding SSDs & Capturing Still Beverages Share Forecasting Vibrant NARTD In a large 16.9 B UC Industry With room to grow Share Growth (2007) Estimated CAGR in Consumer 2007 KO Volume Share by Category Spend and GDP (2007-2010) LAG Key Countries* +9.4 pts +1.0 pts +5.7 pts +1.1 pts +1.4 pts Source: Nielsen Share Source: Euromonitor Opportunity of 11.3 B UC UC: Unit Cases NARTD: Non Alcoholic Ready to Drink SSDs: Core Sparkling products, excludes Carbonated Water and Energy Drinks All figures exclude Bulk water * Mexico, Brazil, Argentina, Chile and Colombia. KO Is Best Positioned And Has Clear Strategy To Capture Opportunity Strengthen System Capability Accelerate Innovation Rapidly Grow Still Beverages Grow Sparkling Leadership Strong Brand Equity That Translates Into Solid Volume Grow Sparkling Growth Leadership Our Brands are Preferred by Growing at all Per Capita Levels Consumers Favorite Brand vs KO Sparkling CCTM Vol. Relevant Competitor Per capita Growth vs 2006 > 450 +4% Favorite Brand Mexico 7x > 350 +7% Chile 10x > 250 +10% Argentina 6x >150 +10% Brazil 5x CCTM: Coca-Cola + Coca-Cola Light +Coca-Cola Zero Source for Favorite Brand figures: TCCC Knowledge & Insights Our Portfolio Driving 6% Sparkling Growth And Gaining Grow +1.4 pts Of Volume Share Sparkling Leadership Triggering Growth through Core Three Cola Strategy and Local Heritage Brands Source: Nielsen Share SSDs, LAG KEY Countries: Mexico, Brazil, Argentina, Chile and Colombia Leveraging On Pan Latin America Marketing Platforms Grow Sparkling Leadership Meals Teens Zero Passions Soccer Olympics Accelerating Our Still Beverages Business Through Rapidly Organic Growth And Acquisitions Grow Still Beverages System Alignment through 50/50 Joint Venture philosophy Accelerating organic growth through innovation in products (functional benefits), packages and formulations Superior execution leveraging on KO´s Sales & Distribution platform Complementing with Acquisitions Incorporating Both Global and Local Initiatives Accelerate Innovation Glaceau Equipment Products Packaging Low Energy consumption Light Weight PET Accelerating Capability Development To Anticipate Strengthen Key Constituent Needs System Capability Brand & Portfolio Strategy Alignment through jointly developed LAG Marketing Platforms Consumer Marketing Win Every Day Franchise Commercial Leadership Leadership Aligned System on Still Beverages Business and Further Expansion of RED, RGM, Operational Model CCRM and Shopper Marketing Evolving Route-to-market to manage RED: Right Execution Daily expanded portfolio RGM: Revenue Growth Management CCRM: Collaborative Customer Relationship Model Strengthen System We Have A Healthier Bottling System Capability Improving Profitability Reinvesting → Long-Term Return on Invested Investment* Capital* (US$B Currency Neutral) 13.7% 12.5% 2005 2007 * Includes Coca-Cola FEMSA, Coca-Cola Andina , Embotelladoras ARCA and Grupo Continental. Based on Annual Reports Supporting Long-Term Growth Through Sustainability Efforts Water Packaging Climate Well Being • Safely return to nature the . Packaging is a valuable • Grow the Business, not • Enhance physical & water we use in our resource for future use the Carbon emotional well being beverages and their production LAG packages among Efficiency in Coolers & Copa Coca-Cola and most light weight in the Transition to HFC-free Football camp activations Restoring watersheds world insulation School programs through a reforestation project (Brazil) Commitment for PET Energy Saving & Clean Healthy Schools - Recycling plants in Mexico, Air Programs/Biodiesel Physical and Nutritional Bottlers, KO & Pronatura Argentina and Brazil Programs reforestation program (México) In Summary, Vibrant Future Ahead Great Opportunity of 11.3 B UC KO SYSTEM BEST POSITIONED to capture it … Healthy and Aligned Bottling System Strong Sparkling Accelerating Still Incorporating Global Accelerating Capability Business Beverages Growth & Local Innovation Development Consumer Marketing Win Every Franchise Day Commercial Leadership Leadership Delivering Sustainable Growth Brazil Business Unit Overview Analyst and Investor Latin America Market Visit Mexico City, June 26th 2008 Brazil: A Growing And Key Market For KO • Economic: FY 2007: Solid Macroeconomics fundamentals: 1.5 Bn Unit Cases, +16% vs. PY ~7% of Total KO Volume – Brazilian economy likely to continue growing at KO per Capita: 188 ~5% per year (above GDP growth) – Expectation for low inflation (4.5% target)
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