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Global Sports Impact Report 2017 Masthead / Global Sports Impact Report 2016 Global Sports Impact Report 2017 Global Sports Impact Report 2017 Masthead / Global Sports Impact Report 2016 Global Sports Impact Report 2017 GSI Report 2017 The Global Sports Impact (GSI) Report 2017 No part of this publication may be reproduced, distributed or transmitted in any form PUBLISHED MAY 2017 or by any means, or stored in any retrieval system of any nature, without prior written BY SPORTCAL GLOBAL permission, except for permitted fair dealing under the Copyright Designs and Patent Act 1988. COMMUNICATIONS LTD Application for permission for use of copyright material including permission to Publisher/Editor reproduce extracts in other published works shall be made to Sportcal Global Mike Laflin Communications Ltd. Full acknowledgement of Sportcal Global Communications Ltd must be given. Deputy Editors Colin Stewart Data is published in good faith and is the best information possessed by Sportcal Andrew Horsewood Global Communications Ltd at the stated date of publication. Tim Smith The published data does not constitute advice and should not be relied upon by any Editorial Team person in making (or refraining from making) any decision. Callum Murray Jonathan Rest All figures in US dollars unless otherwise indicated. Research & Insight Team Pictures supplied by © Getty Images Krzysztof Kropielnicki Tim Rollason Callum Man Copyright and Database Right 2017 Sportcal Global Communications Ltd Production Team All rights reserved Sarah Danbury Chris Mann ISBN Number: 978-1-9997483-0-2 Gordon Berry Alex Clay Allington House 25 High Street Design and Production Wimbledon Village Whistle Agency London SW19 5DX T: +44 20 8944 8786 F: +44 20 8944 8740 E: [email protected] W: www.sportcal.com © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved 2 © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved 3 Contents / Global Sports Impact Report 2017 Global Sports Impact Report 2017 / Contents GSI Report 2017 Contents 1 INTRODUCTION 06 6 SPORTING IMPACT 182 2 THE GLOBAL SPORTS IMPACT PROJECT 12 Sporting Impact analysis (2013-2016) 184 What is the GSI Project? 14 Competing nations analysis (2016) 186 The history of GSI 16 Athletes analysis 202 The GSI methodology 20 Summer vs winter world championships 209 GSI Event Studies programme 2017-2020 22 Athletes gender analysis 210 3 EVENT HOSTING AND BIDDING 26 Medals analysis 224 Event hosting analysis (2013-2016) 28 7 CONCLUSIONS 232 Event hosting analysis (2016) 34 Event hosting and bidding 235 Event bidding analysis (2016) 40 Economic impact 236 Global Sports Nations & Cities Index 54 Sport tourism 237 4 ECONOMIC IMPACT 100 Sporting impact 238 Economics of the Olympic Games 102 8 EVENT ANALYSIS 240 GSI attendance analysis (2013-2016) 112 Overview (2016) 242 GSI attendance analysis (2016) 114 A-Z by sport (70 events) 246 Global sports properties attendance analysis 117 - Multi-sport games (5 events) Global sports properties fact files 120 - World championships (61 events) 5 SPORT TOURISM 156 - Continental championships (4 events) Participant and media bed night analysis (2016) 158 9 CREDITS AND ACKNOWLEDGEMENTS 316 Spectator bed night analysis (2016) 168 10 SPORTS & EVENTS 320 Rio 2016 Olympic Games case study 169 11 TABLES & CHARTS 326 4 © and database right 2015 Sportcal Global Communications Ltd. All Rights Reserved © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved 5 Introduction / Global Sports Impact Report 2017 Global Sports Impact Report 2017 / Introduction Introduction WELCOME TO GSI REPORT 2017, THE THIRD EDITION OF THE GLOBAL SPORTS IMPACT REPORT 2016 was an Olympic year and for many sports this represents Analysis of the event-hosting trends during the 2013-16 cycle the culmination of a four-year programme. show an increase in the number of major events taking place in North America, while Europe continues to host the largest share For these sports the Olympics is the pinnacle of the cycle and of events overall by continent. thus in an Olympic year sports like badminton omit their world championships, which otherwise are held annually. Announced in April 2017, the Global Sports Nations and Cities Index is published in full exclusively in this report. Featuring 621 This accounts for the 70 events studied during 2016 in this GSI cities from 86 nations, the index analysed 705 events across 151 Report compared with the 83 events studied during 2015. categories in 81 sports, including summer and winter Olympic sports and Olympic ‘recognised’ sports. USA was once again The GSI Report 2017 analyses the impact of sport in the period named number one Global Sports Nation, while London, UK 2013 through to 2016 and compares the 313 events that have retained its place as number one Global Sports City. been studied during this period and the cities and nations that have hosted them. This year’s report has also identified the top 25 most valuable events judged according to their holistic impact during the The first two editions of the GSI Report focused on a broad 2013-16 cycle. The analysis has helped answer the age-old range of indicators. Thanks to the ever-increasing scope of the question: which major sports event produces the largest impact, project and the data gathered, the 2017 report focuses on a after the Olympic Games and Fifa World Cup, and can therefore limited number of core sectors. Separate reports and papers will be considered the world’s ‘third largest sports event’? be published covering other elements of the GSI Project in the future. As 2016 was an Olympic year, a special analysis of the Across the 2013-16 Olympic cycle, a staggering 54,392,673 economics of the Olympic Games has been conducted, spectators attended the 317 events analysed as part of the GSI finding that revenue distribution by the International Olympic scope of research. Committee to Olympic Games Organising Committees (OCOGs) has failed to increase in line with increased media and Almost 16 million people attended the 70 analysed multisport sponsorship revenues. games, world and continental championships in 2016, with an average of 57,233 spectators attending the 57 world OCOG revenues, however, have fluctuated depending on championships. the host city. With better structured ticketing and domestic sponsorship and licensing programmes, OCOGs can In addition to the 70 events within the GSI scope of research, significantly increase their revenues, which are used to help analysis of 70 leading annual sports properties across 17 sports cover the costs of staging the Games. This underlines the during the 2015-16 / 2016 seasons shows that a total of more importance of transferring knowledge from one host to the next than 505 million spectators attended these events. in order to maximise returns and cover the costs of hosting. A year-on-year attendance analysis of 56 of these selected Host cities of the Olympic Games rely heavily on the reporting major annual properties, covering 13 sports, shows a very minor of economic impact to justify the colossal spending required decline in attendance of 0.27 per cent overall during 2016 to stage the Games and often fail to look at the wider, more compared with 2015. This could raise some concern for event holistic, impacts that an Olympic Games can generate. This owners, as the data analysed contains 858 additional fixtures reporting is frequently characterised by academics and taking place across all of the events, with a notable increase in economic commentators as being far too inconsistent the number of post-season playoff matches in some sports. and inaccurate. Sport-specific declines were found in major properties relating Research by leading academics in this area has shown that no to American football, basketball, cycling and tennis. Increases Games since 1960 has come in under budget, signalling a clear were found in baseball, cricket, rugby union and soccer. problem for future potential host cities, as the substantial costs act as a deterrent for future bids. 8 © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved 9 The GSI Project / Global Sports Impact Report 2017 Global Sports Impact Report 2017 / The GSI Project GSI: A quick guide What is the GSI Project? A methodology to measure the holistic impact of events, and a standard to GSI Project Working with a wide variety of stakeholders and experts worldwide, capture the narrative. The GSI Project’s annual publication, which analyses and benchmarks major GSI Report through its Global Sports Impact (GSI) Project, Sportcal has developed a events and their impacts. methodology to measure the holistic impact of events and a standard to A programme through which experts from throughout the sports industry can GSI Experts Programme capture the narrative coming from these events to produce comprehensive input into shaping the future of the GSI Methodology. The principles and structure by which the GSI Project assesses the holistic and informative analysis and insight for the sports industry. GSI Methodology impact of events. Sportcal has developed a knowledge-sharing portal that A points score attributed to a single event, calculated using the GSI Method- GSI Event Rating enables rights holders, hosts and stakeholders to ology, drawing inputs from the event’s raw data across key impact pillars. understand more about the wider impacts of their events, providing greater insight into the benefits of hosting major GSI Events Index Ranked list of events in any given year or cycle by their GSI Event Rating. sporting events. Ranked list of nations across a given period, by the cumulative score of the A range of services have been developed through the GSI GSI Global Sports Nations Index events that nation has hosted. Project, aimed at helping stakeholders capture information about their events, analyse the data and benchmark against Ranked list of cities across a given period, by the cumulative score of the other events, nations and cities.
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