Press Kit 2020 Futuroscope Key Facts and Figures
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CONTACT: Mail : [email protected] : 00 33 (0)5 49 49 22 62 Newsroom Futuroscope : https://en.futuroscope.news/ 0 2 0 2 P R E S S K I T 8Interview with Rodolphe 16FMD, exporting Bouin, General Manager of Futuroscope’s expertise Futuroscope 10Back to the 18The Park where the food Future is fun, too CONTENTS CONTENTS 12Futuroscope’s star attractions 20FUTUROGREEN, Futuroscope goes green 14New for 2020 Destination Mars 22One Park, one Resort ////////////////////////// HIGHLIGHTS 2019 ////////////////////////////////////////////////////////// March 2019 Top Chef Thierry Marx designs the Joyfood Menu February 2019 Season 2019 Opening with the navigator Alain Thébault and swiss pilots Bertrand Piccar and André Borschberg 6 FUTUROSCOPE PRESS KIT 2020 FUTUROSCOPE KEY FACTS AND FIGURES 52 st million visitors since 1 it was founded. amusement park 1.9 million in 2019 to open in France (1987) No.1 tourist site in the Nouvelle-Aquitaine region 5O % 8O % of visitors book non-group visitors, 2-day breaks 20% as part of a group 40 attractions for all the family 1 5OO 1OO OOO jobs supported non-French visitors, in the Vienne 40% of these from Spain département, in 2019 3,300 in France ////////////////////////// ////////////////////////////////////////////////////////// April 2019 Futuropolis Grand Opening July 2019 A new aquajump show ! ! FUTUROSCOPE PRESS KIT 2020 7 LONG-TERM MOMENTUM, DRIVEN BY STRONG INVESTMENT Interview with Rodolphe BOUIN General Manager of Futuroscope What is your assessment of the season Futuroscope’s new "Destination Mars" Speaking of which, what development that has just ended? attraction is also its biggest ever projects are you working on? Rodolphe Bouin : Our aim was to keep investment. R B : AWe and our shareholders, la business on an even keel on the back of What are you looking for from it? Compagnie des Alpes, the Vienne previous years’ results, which have made R B : You’re right: at 20 million euros, it’s département council and the Caisse des Futuroscope healthy and financially self- the largest investment we’ve ever made. Dépôts, strongly believe that it’s time sufficient. We did better than that, with This is a new step for Futuroscope, to take visitor numbers up a level. To 1.9 million visitors, an increase of around underlining its role as a fun-driven achieve that, we have to continue driving 50,000. Futuroscope is still a favourite destination, with a thrill-filled attraction home the idea of Futuroscope as a must- destination for families with children. for all the family in the shape of its first see destination, a "resort" in its own Futuropolis, the open-air fun town for roller coaster. It combines cutting-edge right, by creating new content that will under-10s, has clearly proved to be very technologies, some of which are unique bring in visitors from further afield and popular with this target group. in Europe, with a ride on the theme of get them to stay longer. That involves a The Park was turned into an events space and space travel that is perfectly programme to invest in major new, high- venue throughout the year, with special in keeping with what we are. Over the capacity attractions inside Futuroscope programmes during the school holiday next few years, we will be focusing itself, as well as investment beyond the periods, including aquatic shows our efforts on large-scale, high-quality actual Park. Our car park is the setting in summer, FuturoWeen in October, attractions that are capable of remaining for two cornerstone projects led by the Christmas illuminations, etc. My teams in the top 5 for 20 years. It’s a pivotal Vienne département council, and they put in a lot of effort in 2019. I’m grateful development issue, and a challenge that will keep us moving forwards and allow to them for their enthusiasm and drive, has to be met in the search for ongoing us to develop. The “Zero Gravity” free-fall and for upholding the Futuroscope customer satisfaction. simulator will be opening next spring, values that we share with our visitors while the Arena-Futuroscope venue every day. is expected to begin hosting national and international cultural and sporting events in late 2021. Futuroscope will also be able to take advantage . 8 FUTUROSCOPE PRESS KIT 2020 Bio snapshot 1977 ///////////////// Born in Saintes (Charente-Maritime) 2000 ///////////////// 1,9 Management Science degree (Maîtrise), million visitors in Poitiers institute of business management, and a training position at Futuroscope leading directly 2019 to his appointment as management auditor 2005 ///////////////// Manager of the Boutiques department 2009 ///////////////// Director of operations and resource management 2014 ///////////////// Assistant Managing Director 55€ 105 2018 ///////////////// average spend/ million euros Chairman of the Board of Directors at Futuroscope visit turnover in 2019 La Compagnie des Alpes France’s leading ski area operator (Tignes, Val d’Isère, La Plagne, etc) and manager of 13 leisure destinations (e.g. Parc Astérix, Musée Grévin), is the majority shareholder in Futuroscope. 45% 38% Compagnie the Vienne des Alpes département 17% And the 2020 season opens with a new Caisse des Dépôts communications platform… and other shareholders R B : 2020 marks a new stage in Futuroscope’s overall strategy, in particular through its product strategy. This change also needs to be reflected in our communications. Our new advertising campaign by the Glory Paris agency is built around families, to give visitors a foretaste of their experience at Futuroscope. Curiosity is a core value in our positioning; it’s a powerful driving force in why people visit. Our new strapline, "Maximum power of attractions", further underlines our position in the amusement park industry. And we’ve New communication campaign @RodolpheBouin FUTUROSCOPE PRESS KIT 2020 9 //////////////////////////////////////////////////////////////////////////////////// In the late 1980s, Futuroscope started to grow. 1995 10 millionth BACK TO visitor THE "FUTUR" 1994 The attraction that became an icon "Dynamic Vienne" is a madcap film about a man who sleeps in on the morning of his wedding 1987 and has to rush and Futuroscope opens scramble across the Vienne Futuroscope, the educational leisure park, département to meet his was the idea of René Monory, Chairman bride-to-be. The attraction of the Vienne General Council. From the was updated in 2007 and outset, the attractions focus on technology, is still one of Futuroscope’s science and discovery. The project, which flagship shows. The perfect was partly designed on the Epcot theme way to start a visit to park in Florida and the Tsukuba Expo in Futuroscope. Japan, was an enormous gamble for a rural region. Futuroscope was the first major amusement park to open in France, before Parc Astérix (1989) and Disneyland (1992). 10 FUTUROSCOPE PRESS KIT 2020 2011 40 millionth visitor 1999 20 millionth visitor 2002 2005 End of the adventure 30 millionth 2011 visitor for the Amaury group Futuroscope joins The Amaury group, La Compagnie des Alpes which had owned Parc du La Compagnie des Alpes, Futuroscope since spring which owns Parc Astérix and 1996 2000, pulls out. Despite the Musée Grévin among First Imax 3D attraction the new Futuroscope others, becomes the majority by Jean-Jacques high-speed train station shareholder in Futuroscope Annaud bringing visitors direct to with 45% of the shares, the park, admissions are ahead of the Vienne General The first fiction film to down significantly and the Council (38%) and the be made using this then accounts are in the red. Caisse des Dépôts (17%). revolutionary technology: Futuroscope is taken over "Arthur, the 4D Adventure", "Wings of Courage", which by a semi-public company which was designed in tells the legendary, epic tale whose main shareholders are association with Luc Besson of pilot Henri Guillaumet, the Vienne General Council 2007 and opened the previous who crashed in the Andes and the Poitou-Charentes Futuroscope celebrates year, is voted best attraction mountain range in 1930. Regional Council. Dominique 20 years in the world by the Themed Visitor numbers are at their Hummel is named Chairman Visitor numbers are rising Entertainment Association peak with over 2.7 million of the Board. steadily - from 1.6 million to (TEA). through the gates. 1.8 million between 2007 and 2010 - and Futuroscope is making a profit again. 2016 50 millionth visitor 2014 The Raving Rabbids come in with a bang! The attraction designed in 2020 association with Ubisoft "Destination Mars", 2017 is a fun and immersive 3D the blockbuster Record investment journey from Prehistory attraction for "The Extraordinary through ancient Rome, and "Destination Mars" is Journey" on to the Wild West and Futuroscope’s first roller beyond: the biggest must-see coaster ride, and at 20 Inspired by Jules Verne’s yet for young visitors. "The Around the World in 80 Days, million euros its biggest Time Machine" also goes on ever investment. This new "The Extraordinary Journey" to be voted best attraction 2018 is voted top European Rodolphe Bouin attraction sends visitors in the world by the Themed hurtling through a space attraction. This immersive Entertainment Association succeeds Dominique attraction unlike any other is training centre where they (TEA). Hummel at the helm of can experience what it’s like also a hit with the visitors it Futuroscope takes on a flight with their being an astronaut and put legs dangling free, and took Rodolphe Boudin has their mission capability to four years and 12.5 million worked his entire career at the test. euros to build. Futuroscope, which he joined in 2000 as a management auditor before taking on a number of management positions. He has been the Chairman of the Board of Directors since April 2018. Together with the teams at Futuroscope and with the support of La Compagnie des Alpes, he is working on a "ten-year vision".