White City Living The new heart of West White City Living 2–3 The new heart of

White City Living London W12

Located in the heart of west London, White City comprises world-class retail and entertainment, creative businesses and cutting-edge research. White City, has become the Capital’s brightest new neighbourhood, home to BBC Worldwide, Imperial College and Westfield London.

Set within a ten acre site with eight acres of open green space, secluded gardens and water features, White City Living will deliver over 1,800 new homes.

White City Living will not only offer beautiful homes, but will also offer an abundance of green space and parkland, boutique shops, restaurants, cafes and bars. All this, alongside spaces for performances and market exhibitions, will contribute to the overall sense of a flourising, dynamic new district.

The first phase of White City Living will comprise 412 apartments across three buildings. The first completions are scheduled for the Summer of 2019. White City Living 4–5 The new heart of West London

The residences

Interior specialists Arney Fender Katsalidis have taken minute care to ensure that the layout of every apartment evokes an extraordinary sense of space without compromising on practical necessities like storage and privacy.

Home Club and Residents’ Facilities

The same level of care and attention has been given to the design of the residents’ facility areas. With a particular focus on creating spaces that are desirable to use and spend your leisure time in, these facilities are light-filled spaces with the swimming pool linking directly to a south facing terrace set within one of the residents private gardens.

–– Two 12-seat private cinemas with food and drink facilities –– Exclusive dining room & dedicated private kitchen –– Business lounge & meeting rooms –– Basement parking* –– Swimming pool –– Therapeutic hydro-pool –– Treatment & massage rooms –– Personal training studios –– Cardio & weights gym including free-weights room –– Club lounge with firepit –– Café –– Experiential games room –– 24 hour concierge

*Parking available to purchase for 2 bedroom apartments only White City Living 6–7 The new heart of West London

Welcome to White City

Located in the heart of west White City is located in the heart of the west 1908 Olympic Athletes on the side of the London borough of Hammersmith and BBC Broadcast Centre Building, which in London, White City Fulham, just 1.5 kilometres from Hyde Park. the 1960s replaced the White City stadium comprises world-class retail It has benefitted recently from redevelopment and pavilions. and regeneration, and was transformed in and entertainment, creative 2008 with the opening of the Westfield With ample choice of public transport, White businesses and cutting-edge shopping centre. Thanks to its recent £1 City Living is extremely well connected with a billion expansion, Westfield will welcome number of stations located at the entrance of research. It is transforming over 39 million visitors per year and become the development, such as and into a thriving new place to the largest retail destination in Europe. White City underground stations which Most recently, the redevelopment of the provide residents with direct links to live, work and play. BBC headquarters and studios at Wood London’s major employment centres; a Lane has brought with it a new wave of commuter can reach Oxford Circus in 14 regeneration and revitalisation. minutes, the City in 22 minutes and Canary Wharf in 30 minutes. This is the latest chapter in White City’s development history. White City was Commuters and families alike enjoy living in farmland until the early twentieth century, Hammersmith and Fulham, taking advantage when stadia and pavilions were developed of its plentiful shops and restaurants, good for the Franco-British Exhibition and the transport links and highly rated schools. 1908 Summer Olympics. It was originally The redevelopment at White City will provide known as “The Great White City”, owing to even more opportunities to live and work in the extensive marble cladding used on this popular borough. The borough boasts exhibition buildings. White City’s heritage 19 Ofsted “Outstanding” primary schools, is commemorated with the inscription of 347 restaurants and over 1500 shops.

Hammersmith and Fulham Average travel times in minutes 19 Westfield 6 Ofsted “Outstanding” 4 primary schools Paddington 8

Bond Street 12 2.9% Oxford Circus 14 Share of London Kings Cross 20 office space Bank 22

London Heathrow 30 347 London Gatwick 70 Number of restaurants Walking By tube By car and cafés 1,556 Number of shops White City Living 8–9 The new heart of West London

White City: eat, sleep and play

Eat White City Drink White City Experience White City

Bush Hall Dining Rooms Albertine Wine Bar Bush Hall A neighbourhood restaurant where the So popular was the Albertine with BBC staff Originally a music hall, Bush Hall is now emphasis is on spending quality time with that its name inspired the pub in the BBC one of West London’s leading independent friends and family around a table. drama “Eastenders”. Reopened in 2017, this venues, hosting everything from up and snug wine bar offers a bar menu, expert coming musicians, comedy and cabaret Havelock Tavern knowledge and an extensive wine range. shows. One of London’s original gastropubs with a lively, informal atmosphere, this is a pub Brewdog Bush Theatre where anyone can eat, drink and feel One of London’s largest craft beer selections Established in 1972, it has since become one at home. with extensive menus in an immersive venue of the most celebrated new writing theatres featuring vintage arcade machines. in the world. Since its inception, the theatre Original Smoke House has produced hundreds of ground breaking American comfort food and internationally Library Bar and Bar FM premieres and hosted guest productions by sourced beer in a trendy, relaxed and Located at the Bush Theatre Bar FM is a leading companies and artists from across casual setting. staple of West London social life, offering live the world. bands, jamming sessions and karaoke. Shikumen Museum of Asian Music Shikumen serves dim sum and other The Defector’s Weld An immersive museum offering both an traditional Chinese recipes served in a chic The Defector’s Weld has one mission: for innovative learning resource and a lively setting with 1940’s Shanghai styling. locals and visitors to eat and drink well, cut venue, across a busy calendar of recitals, loose and let the good times keep rolling. education events and exhibitions. The Bird in Hand A comfortable old pub environment serving Sindercombe Social O2 Shepherd’s Bush Empire pizzas and chichetti plates. A charming bar and pop-up diner serving up One of London’s best-known music venues, live music and a rotating selection of craft the Grade II listed has hosted some of The Meat Co. beer along with hearty pub food and contemporary music’s most famous An elite steakhouse, with African heritage, seasonal menus. entertainers including Pearl Jam and the The Meat Co. at Westfield Centre offers Rolling Stones. signature steaks unique in preparation and Smith’s Cocktail Bar texture in an eclectic setting. Tucked away under the Hotel is Westfield Shopping Centre Smith’s Cocktail Bar, a hidden haven of Europe’s largest shopping centre, boasting Endo at Rotunda bespoke and classic cocktails as well as fine over 450 stores across 2.6 million square Named after the space it will occupy, the wines and craft beers. Smith’s boasts one of feet. It is the home to many flagship, luxury rotunda of the former Television Centre will the most extensive cocktail menus in the and boutique stores. be taken over by sushi master Endo area as well as having a resident mixologist Kazutoshi. With ambitions to maintain his to design your perfect cocktail. Exhibition London Michelin starred status, this 16-seat high end Opening this year, this is set to be one of sushi restaurant is a booking to boast about. London’s hottest new music venues and event space. Located within the renovated White City House Dimco Building, a Grade II listed, former Located in the former BBC headquarters, power station, this White City House’s restaurants serve a is an exciting addition to the area’s thriving combination of house favourites alongside a art scene. menu of Asian-inspired dishes. Also home to ‘The Allis’ which is a relaxed social space, Elephant West offering all day drinks and dining, from a Elephant West is situated in a disused former quick bite to eat to late night cocktails in the petrol station which is being transformed into outdoor terrace. a multi-disciplinary art and project space. Designed by architects Liddicoat and Goldhill, Elephant West is a new venture from Elephant Magazine, an online and print art publication, and it is set to become a new hub for the West London arts community. White City Living 10–11 The new heart of West London

The transformation of White City Regeneration and placemaking premium

White City Living lies at To complement the residential development Imperial College From the famous transformations of Covent the upgrade, there will be significant House price uplift from regeneration: at White City there are number of new Imperial College’s new 25 acre campus Garden, Southbank and Kings Cross, improvements with up to 32 trains per hour heart of an £8 billion initiatives underway, all of which represent a ThinkSpace is already well underway and regeneration has always been an important and an increase in passenger capacity by regeneration project, the piece of the puzzle that will form a bright is set to bring a vibrant new research part of the ever-evolving London landscape. 33%. This upgrade has potential to add future for White City. community to White City, transforming Regeneration can take many forms; the an additional 2.4% to house prices in 4.7% pa White City Opportunity a previously derelict area into a lively hub simple rejuvenation of a rundown area, White City by 2021, over and above Area. This brand new Westfield of activity. One of its flagship buildings, a complete aesthetic overhaul of an area underlying price inflation. Building on the success of its first phase, the Translation and Innovation Hub through to an effective remodel of the Price premium for a scheme with neighbourhood is set to Westfield embarked on a £1 billion expansion (I-HUB) is now open, providing a new underlying fabric by addressing the deeper Placemaking is also hugely important in effective placemaking: bring 6,000 new homes and to double its original offering. Anchored by home for early stage research and social and economic environment. ensuring the maximum benefit occurs from a new John Lewis department store, the technology-based companies. regeneration. This multi-faceted approach 10,000 new jobs to the local expansion has created over 70 new shops Whatever form it takes regeneration works to design brings all elements of a area and has become one including an array of new luxury brands White City Place to greatly improve the quality of life for its development together in a cohesive and 10% such as Sandro, Claude Pierlot and Voltaire. White City Place, formerly known as the BBC residents and transforms it into a more diverse environment. Placemaking ensures of London’s most exciting Surrounded by a new and vibrant pedestrian Media Village, has been redeveloped into desirable place to live. And our research an area has the appropriate amount and places to live. White City area, the Westfield expansion has also a new business district. Whilst BBC will shows this can have a marked impact on type of residential, retail, education, leisure, included the creation of a new residential continue to be an important occupier, new property prices, with prices in regeneration work space, restaurants, open space, is already well underway neighborhood as well cafés, restaurants tenants including the Royal College of Art zones increasing by 4.7% per annum over transport, exhibition and community space. in its transformation to and other amenities. (RCA) have also moved in. The RCA has and above wider house prices growth. Effective placemaking clearly benefits an opened up a new hub for communication area and this impacts property prices. Our become a world-leading hub Television Centre architecture and humanities, creating an Connectivity is important for regeneration. research shows that effective placemaking of research, innovation and Just across the road from White City Living academic community of over 700 students Whilst already well connected, White City will can add 10% to property prices compared lies one of the most iconic buildings in the and staff. The rejuvenated White City Place benefit from ongoing improvement works on with the wider area. education, as well as country – the BBC Television Centre. is set around a central avenue with high the Hammersmith & City and Circle lines, fashion, retail, media Redevelopment of the former home of the quality retail, restaurants, gardens and a which will enhance public transport services BBC is now complete, bringing with it a square. In addition to the current buildings, at Wood Lane station, through faster more and entertainment. range of new cafés and restaurants including new development has recently been secured frequent and more reliable trains. Following Bluebird and Kricket. The scheme also for an additional three commercial buildings features a Soho Private members club, an at White City Place. Electric Cinema and a 47-room hotel. Public realm Nature and green space will form an WHITE Imperial College important part of the landscape surrounding CITY Marylebone The City the buildings throughout the White City LIVING Opportunity Area. Open parkland, public Westbourne Park Holland Park squares and gardens will be interwoven with White City Place Television Centre Hyde Park footpaths and cycling routes, creating a Westfield beautiful and relaxing environment to live, work and spend your free time. Notting Hill White City Living 12–13 The new heart of West London

Comparison with Kings Cross Kings Cross White City

White City and its extensive Kings Cross is widely seen as one of the St Pancras Square. Having previously been North London West London most successful regeneration and one of the cheapest central London office ongoing regeneration have placemaking projects in the UK. An area locations, Kings Cross now commands a many parallels with Kings that was previously synonymous with significant premium on rents, and is Cross, which has undergone dereliction and crime has now been expected to achieve up to £80psf. The University of Arts’ Central St Martins Imperial College’s new campus ThinkSpace completely transformed into a thriving hub College was the first organisation to arrive in is currently underway, bringing a new a major transformation over of new homes, shops, offices, galleries, Its attraction as a place to live has also 2011. This provided an immediate vibrancy community of researchers, students, and the last few years. The story bars, restaurants, schools, a university and grown significantly. The first residential to the area and was instrumental in attracting business to the area. The Royal College of great public spaces. blocks sold at an average price of £850 business tenants such as Google. Art is also relocating to White City, bringing of Kings Cross holds many per sq ft in 2010. The development is Education, research, further creative spirit to the area. Upon completion in 2019, Kings Cross now averaging £1,550 per sq ft, with the innovation clues to what the future will Central will have created 3.4 million latest phase, the Gasholders, achieving bring for White City. sq ft of office space, 500,000 sq ft of retail, £1,900 per sq ft. leisure, hotel and educational facilities as well as 1,900 new homes. There are synergies between the The Kings Cross St Pancras transport hub White City is extremely well connected, with redevelopment of Kings Cross and White is major selling point for this development, White City & Wood Lane underground stations, The success of Kings Cross is manifested City. We believe this means the same with London underground, national and as well as Shepherd’s Bush Overground and by the office occupiers it has attracted, success at Kings Cross will be replicated international rail connections on its doorstep. bus station all within a few minutes’ walk. including Google’s new headquarter at at White City. Transport links / connectivity

Kings Cross capitalises on its industrial past, The world famous former home of the BBC taking advantage of its old warehouse style - the Television Centre - is one the country’s buildings. The mix of old with new gives the most iconic buildings. The masterplan for area great character. White City Living was formulated by renowned architects Patel Taylor, who have incorporated striking architecture and put nature at the Architecture center of the plan.

A great mix of established brands and White City benefits from the world-class independent shops now feature at Kings unrivaled retail offer at Westfield. Westfield Cross. For example, Nike has recently opened at White City comprises of 450 shops across a new megastore at St Pancras Square. 2.6m square feet to space, making it the largest Westfield center in Europe.

Retail

Kings Cross has attracted world class office Creative business will have a strong presence occupiers, with a strong presence of creative in White City, with BBC Worldwide already business such Google, PRS for Music, Havas in place and leading fashion brands & & . online retailers Yoox Net-a-Porter and Stella McCartney arriving soon. Office occupiers

Proximity to attractions such Regent’s Canal, White City benefits from its proximity to Notting Regent’s Park and provide Hill and its world famous Kings Cross with a unique advantage. market. Holland Park and High Street are also within walking distance. Weekend lifestyle White City Living 14–15 The new heart of West London

White City housing market The education premium

Commuters and families Residential properties in the wider borough Notting Hill where house prices average CBRE research shows that CBRE research shows that properties close Imperial College has recently been ranked Hammersmith and Fulham are in high £1.6m and £1.4m respectively. to amenities can add around 50% to London the 8th best global university (4th in Europe) alike enjoy living in demand, making it the fifth most valuable properties close to amenities property prices. The highest premium by QS World University Rankings. The new Hammersmith and Fulham, London borough in terms of average capital The private rented sector has also grown can add around 50% to occurred for properties close to hotels, yet 25 acre campus, ThinkSpace, is already well values. The local housing market has strongly, with the number of households in the being close to a world class university adds underway and is set to bring a vibrant new taking advantage of its performed strongly over the past five years, private rented sector increasing by 10% over London property prices. The around 25% to property values. This reflects research community to White City. With it, plentiful shops and with prices increasing by 18% in this period. the last six years. An already constrained highest premium occurred the higher demand for these properties. the new campus will bring a whole new We expect this positive growth to continue, supply of rented homes combined with high generation of renters. restaurants, good transport with projected house price growth of 6% over demand has resulted in rental growth of 29% for properties close to hotels. White City benefits from being close to many links and highly rated the next five years. over the last five years (to Q1 2019). This trend Yet being close to a world amenities, but being next door to Imperial In addition, White City is close to many good is expected to continue with forecast rental College is key. Imperial College is a campus schools; there are 19 outstanding schools in schools. The redevelopment Focusing on White City specifically, this area growth of 18.4% over the next five years. class university adds around university and home to 17,000 students Hammersmith and Fulham. Outstanding at White City will provide is traditionally more affordable than some of 25% to property values. This from 125 different countries. Its 8,000 staff schools near White City Living include St its affluent neighbours. With an average house In White City and its neighbouring postcodes, focus on four main disciplines; science, John XXIII Catholic Primary School and Ark even more opportunities to price of £695,000, White City remains better there are currently around 77,606 private reflects the higher demand engineering, medicine and business, Burlington Danes Academy. Being close live and work in this popular value than the nearby Holland Park and renters earning over £40,000 per annum, for these properties. producing the highest concentration of high to a good school adds around 13% to making it an attractive investment location. impact research of any major UK university. property prices. borough. Average house prices in the areas of Hammersmith and Fulham Edgware Road St John XXII £1,000,000 Ark Burlington Catholic School Westbourne Park Royal Oak Danes Academy £1,000,000 Paddington Ladbrooke Grove £1,000,000 Imperial College Bassett House Notting Hill £1,000,000 Hammersmith School Prep School Paddington £1,000,000 £800,000 Electric Cinema Imperial West Latimer Road £600,000 Portobello Road Bayswater Average House Prices Average £400,000 White City Market Lancaster Gate White City Living £200,000 Queensway 0 Notting Hill Stadium Notting Hill Gate Wood Lane North Westfield Notting Hill Earls Court White City East Acton Holland Park Holland Park Kensington Hammersmith Tabernacle School Source: Land Registry, Q4 2018 Shepherd’s Bush Market High Street Hyde Park Average house prices by postcode district Kensington O2 Shepherd’s Holland Park Shepherd’s Below £800,000 Bush Empire School Bush £800,000 – £1,000,000 St Mary Abbots Primary School £1,000,000 – £1,200,000 Holland Park Goldhawk Road £1,200,000 – £1,400,000 £1,400,000 – £1,600,000 Kensington Imperial College £1,600,000 – £1,800,000 London Kensington Olympia Above £1,800,000 Natural History Museum White City Living Lycée Français ------1,000m ------Charles de Gaulle

Source: Land Registry 2018 White City Living 16–17 The new heart of West London

Why buy Berkeley?

From the quality of the History Premium uplift apartments to the The Berkeley Group was established in 1976, Reflecting the quality, Berkeley properties exceptional places that with the founding of Berkeley Homes in often achieve a premium over the local Weybridge, Surrey. It initially focused on the market value. However, more importantly surround them, Berkley construction of single homes and executive for an investor our research shows that the offers more than just homes. developments. In its first year four homes resale price of Berkeley schemes tends were constructed, all of which were sold to grow faster than properties in the Leading the way in off-plan, giving the company a turnover of immediate vicinity. constructing new places, £121,000 and a profit of £21,000. Focusing on London over the last decade, neighbourhoods and From the outset Berkeley maintained a Berkeley properties have grown by an annual communities, Berkeley are detailed focus on every development and average of 13.8%. This compares with the established disciplined procedures to enable local area average of 8.8%. Thus, each year committed to quality both the construction and marketing of Berkeley properties are outperforming the placemaking and sites to start as early as possible in the wider market by around 5%. Schemes that development cycle, thus maximising return have performed particularly well include sustainability. Ever on capital and minimising marketing risk. Marine Wharf West, Royal Arsenal and evolving, you can be sure Village. Berkeley rapidly became renowned for the that your Berkeley home quality of its product and for its ability to Did you know..? has been built to the highest match product to demand. Consequently the business grew rapidly. In December 1985 –– Berkeley have built 19,000 homes in the standards and designed Berkeley gained a full listing on the London last five years. It is currently developing for life. Stock Exchange. In less than ten years of around 50 schemes with 20 upcoming. operation Berkeley had grown from an entrepreneurial business capitalised at –– With a net promoter score of 74, Berkeley £50,000 to a fully listed group valued has the best customer service rating in at over £67m. the sector.

Awards –– In 2017, was rated Britain’s second most admired company in the Management Berkeley are a multi award winning Today Magazine. developer. Recent accolades include: –– Since 2011, the Berkeley Foundation –– The Queen’s Award for Enterprise has committed £12.9m to more than and Sustainable Development in 2014 100 charities. and 2008 –– Berkeley Group is creating 519 acres of –– The UK Customer Satisfaction Award, 2016 public realm and planting 9500 trees.

–– Multiple awards for Housebuilder of –– Berkeley Group’s share price has the Year, including ‘Whathouse?’ and increased by 76% over 5 years. ‘The Building Magzine’ in 2017, The Sunday Times ‘British Home Awards’ in 2016, ‘Large Developer of the Year (RESI)’, and ‘The Building Awards’ in 2015.

–– Berkeley Group named ‘Best Property Company - Residential’, EG Awards, 2014

–– NextGeneration Benchmark for sustainability

–– Property firm of the year 2014 at City AM awards, 2014 L ndon Transport 28,066 ‘Boris bikes’ 1,400 hired per day flights take off and land in a day every day at Heathrow 94 mobile phones are lost each Property passenger journeys day on 5m a day on the tube the tube 117 SOLD First time buyer mortgages 254 62 approved homes are sold new homes built 97,217 properties advertised 422,000 Economy for sale on RightMove commuters into the 425 City of London jobs are created £48 73,267 properties advertised 2.5m Average daily increase free newspapers in property price for rent on RightMove circulated daily

Population Tourism 41,360 people go to the theatre travels 109,315 12.7m tourists visit spending £629 each & cups of coffee £108 the equivelant of earned on average consumed 6.3 miles per person per day carrying 130,658 17,534 people visit 9,590 visitors to the a cinema 356 people births every day 3,014 visitors to

For data sources please email [email protected] Contacts: Jennet Siebrits Matthew Abernethy Head of Residential Research Associate Director +44 20 7182 2066 +44 20 7 82 8048 [email protected] [email protected]

Elina Doviborova Kirk Owen Sales Negotiator Lettings Manager +44 20 7420 3016 +44 20 7182 2135 [email protected] [email protected]

Sources: CBRE, Experian, Molior, Nationwide, ONS, TFL, UCAS

Photography: Berkeley Group | Page 12: Ron Ellis / Shutterstock.com

Disclaimer 2019 CBRE CBRE Limited confirms that information contained herein, including projections, has been obtained from sources believed to be reliable. While we do not doubt their accuracy, we have not verified them and make no guarantee, warranty or representation about them. It is your responsibility to confirm independently their accuracy and completeness. This information is presented exclusively for use by CBRE clients and professionals and all rights to the material are reserved and cannot be reproduced without prior written permission of CBRE. Images provided are computer generated. All travel times taken from TFL. © 2019 CBRE Ltd.