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June 2 & 3, 2018 Stephens Lake Park Presented By June 2 & 3, 2018 Stephens Lake Park Art in the Park has been an iconic summer-in-Columbia event since 1959, when it was founded by the Columbia Art League as the Sidewalk Art Fair. In 2017, some 14,000 people attended the Fine Arts & Crafts event at Stephens Lake Park, spending in excess of $165,000. Now in it’s 60th year, Art in the Park remains the only completely free major festival in Columbia, bringing together people from all walks of life for two days of art, music, magic and creativity. For the past four years Art in the Park has been a designated ‘Signature Series’ event by the Columbia Convention & Visitors’ Bureau. The festival is organized by the Columbia Art League, a 501 (c)3 non-profit organization founded over 50 years ago, and funded with thanks to a range of corporate and private sponsors, with support from city and state arts funding. Aside from the Columbia Art League Executive Director, Art in the Park is 100% staffed by community volunteers. For sponsors, Art in the Park offers an opportunity to speak to a cross section of the community at a feel-good event that generations of Columbians and mid-Missourians look forward to every year. Presented by Justin Marable, Printmaking Samuel Yao, Fiber Yukari Kashihara, Ceramic 2017 Best in 2D Media 2017 Best in Show 2017 Best in Ceramics Lawrence, KS Ann Arbor, MI Rocheport, MO 110 artists from across the United States take part in the weekend event, showing and selling art in all media: painting, photography, ceramics, jewelry, glass, wood, sculpture, mixed media and fiber. In addition to the main visual arts component of the festival, Art in the Park also features roving magicians and children’s performers, and family activities. To promote young area artists, the Emerging Artist Pavilion was introduced in 2010 displaying works by Boone County high school and undergraduate students. For children, CAL provides a Kid’s Art Spot tent for art creation with 4-5 different art projects offered free of charge. In 2011 the festival started a Young Collectors’ Tent – a children only tent full of small art treasures donated by festival and CAL artists. The $5 entrance fee supports CAL’s Community Art Reach programming. Regular sponsors of the festival include the Columbia Convention & Visitor’s Bureau, Boone County National Bank, Commerce Bank, Boone Electric Community Trust, Stephens College, KPLA/KFRU, KBIA, the Columbia Tribune and the Missouri Arts Council. Visitor Survey Art in the Park 2014 Based on our clicker count, around 13,500 visitors attended Art in the Park in 2016. It was a weekend of near perfect weather, but even on rainy years, we’re always amazed at how many people ignore the wet and come shopping with their umbrellas! Nobody wants to miss Art in the Park! In 2014 the Columbia Convention & Visitor’s Bureau conducted a survey of our festival visitors over the course of the weekend, which bore out the fact that Art in the Park is visited by a true cross-section of the public. Here’s what we learned about our visitors: 65.2% female / 34.8% male 10.9% aged 20-29 24.5% aged 30-39 17.3% aged 40-49 30% aged 50-59 16.4% aged 60+ 46.1% are college graduates 24.5% are post-graduates 33.6% are self employed 22.7% have professional jobs 7.3% are retired 33.3% have household incomes over $85,000 28% have household incomes of $25-55,000 23.7% have household incomes $55-85,000 73.2% of visitors live in Missouri 25% are from out of state 1.8% are from out of country Marketing Campaign Getting the word out about the festival is fundamental to the success of the event. We start our advertising and PR campaign in the spring and roll it out across TV, Radio, Print Media, Social Media and on-street marketing for three months prior to the festival. To reach out to regional visitors, the spring marketing plan includes advertising in: Missouri Life Magazine, the Jefferson City Tribune, Relocating Columbia Magazine Fulton Star, ABC17, ME TV, KBIA Local advertising includes: Columbia Daily Tribune, The Missourian, Inside Columbia, Columbia Home, Columbia Business Times, KPLA/KFRU and KOPN radio stations. Additional advertising vehicles include: A 4000-piece postcard marketing campaign distributed locally and regionally; 200 posters distributed around the city and surrounding towns; 50 yard signs placed strategically around the city on the larger thoroughfares and well-populated residential areas; and two billboards: One on I- 70 between the Columbia exits, and the second on Hwy 63 between Columbia and Jefferson City. Social Media Marketing is part of the mix and includes: A dedicated website: www.ArtInTheParkColumbia.org plus links from the Columbia Art League website www.ColumbiaArtLeague.org Facebook page www.facebook.com/ArtInTheParkColumbia plus posts on the Columbia Art League page www.facebook.com/artleague E-newsletters about the festival distributed to the Columbia Art League’s extensive database and e-advertising and sponsored pages are promoted via Facebook to push visitors to the site. On Site Marketing Opportunities for sponsors and advertisers include a 40-page festival guide, of which we print 5,000 copies for distribution to all the festival’s visitors. Art in the Park Poster Area Naming Sponsors Diamond Sponsor: $5,000 Sponsor the Art Installation Plaza – unique artworks commissioned especially for the festival! ✓ Logo included on all TV Advertising (Value $3,000) ✓ Name check on all Radio advertising (Value $16,400) ✓ Logo on all print ads ($7,000) ✓ Premier logo placement on 4000 Save-the-Date postcards ✓ 25% discount on advertisement inside 40-page festival guide (5000 printed) ✓ Premium sized logo on inside welcome page of festival guide ✓ Premium sized logo on posters (200 printed) ✓ Logo at top of sponsor list on dedicated Art in the Park website sponsors’ page ✓ Option to have a booth space next to your sponsored area for company promotion ✓ Single logo on 24” x 18” sponsor board at festival entrance ✓ Company banner at your sponsored area ✓ 8 limited edition Art in the Park t-shirts ✓ Total Media Advertising Value: $26,400 The 2017 Art Installations: A giant solar flower, Play it Yourself giant gameboard, and a 30’ homage called ‘The Art Festival’ Area Naming Sponsors Gold Sponsor: $2,500 Sponsor the Young Collector’s Pavilion – the first stop for families with kids! ✓ Logo included on all TV Advertising (Value $3,000) ✓ Name check on 50% of all Radio advertising (Value $8,200) ✓ Logo on all print ads (Value $7,000) ✓ Premier logo placement on 4000 Save-the-Date postcards ✓ 10% discount on half page or larger advertisement inside 40-page festival guide (5000 printed) ✓ Premium-sized logo on inside welcome page of festival guide ✓ Premium sized logo on posters (200 printed) ✓ Logo in 2nd tier of sponsor list on dedicated Art in the Park website sponsors’ page ✓ Option to have a booth space next to your sponsored area for company promotion ✓ Shared logo with one other sponsor on 24” x 18” sponsor board at festival entrance ✓ Company banner at your sponsored area ✓ 6 limited edition Art in the Park t-shirts ✓ Total Media Advertising Value: $18,200 A volunteer helps a young collectors choose art in the Young Collector’s Pavilion Naming Right Sponsors Silver Sponsor: $1,000 Sponsor one of the entertainers! ✓ Logo on all local print ads ($7,000) ✓ Logo placement on 4000 Save-the-Date postcards ✓ 10% price discount on half page or larger advertisement in 40-page festival guide (5000 printed) ✓ Logo on inside welcome page of festival guide ✓ Logo on posters (200 printed) ✓ Logo in 3rd tier of sponsor list on dedicated Art in the Park website sponsors’ page ✓ Option to have a booth space in premier location at the festival ✓ Shared logo with other sponsors on 24” x 18” sponsor board at festival entrance ✓ Company banner at your sponsored area ✓ 4 limited edition Art in the Park t-shirts ✓ Total Media Advertising Value: $7,000 Steve Ferris, Magician CoMo Aerial Silk Aerial dancers Everyday Circus Bronze Sponsor: $500 Be one of the sponsors for the Best in Category Artist Awards! ✓ Company name listed on newspaper print ads, value $3000 ✓ Company name listed on 4000 Save-the-Date postcards ✓ Company name listed inside 40-page festival guide (5,000 copies printed) ✓ Company name listed on posters (200 printed) ✓ Logo in 4th tier of sponsor list on dedicated Art in the Park website sponsors’ page ✓ Company name listed with other Bronze sponsors on 24” x 18” board at festival entrance ✓ 2 limited edition Art in the Park t-shirts ✓ Total Media Advertising Value: $3,000 Justin Marable Lisa Becker Best in 2D Media, 2017 Best in Glass, 2017 Samuel Yao Best in Show 2017 Advertise in the festival program 40 When: Saturday 3rd and Sunday 4th June Where: Stephens Lake Park In 2016, an estimated 13,500 visitors attended Art in the Park spending in excess of $165,000 PUBLISHES: Thursday, June 1, 2017 AD DEADLINE: Friday, May 5, 2017.
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