CARLTON FOOTBALL CLUB INNOVATE RECONCILIATION ACTION PLAN FEBRUARY 2019 – FEBRUARY 2021 CARLTON PLAYER SAM PETREVSKI-SETON 2018 SIR DOUG NICHOLLS ROUND SYDNEY V CARLTON
CONTENTS
VISION FOR RECONCILIATION 4
OUR BUSINESS 6
PRESIDENT & CEO FOREWORD 8
OUR RAP 10
RELATIONSHIPS 16
RESPECT 22
OPPORTUNITIES 28
TRACKING PROGRESS & REPORTING 32
THANK YOU 34 CARLTON FC BANNER 2018 SIR DOUG NICHOLLS ROUND SYDNEY V CARLTON
VISION FOR
4 RECONCILIATION 5
CARLTON FOOTBALL CLUB’S VISION FOR RECONCILIATION IS TO PLAY OUR PART AS AN ELITE SPORTING CLUB AND WORKPLACE IN CREATING A NATION THAT CELEBRATES ABORIGINAL AND TORRES STRAIT ISLANDER DIVERSE COMMUNITIES AND BRINGS TOGETHER ALL AUSTRALIANS TO WALK AS ONE. THROUGH A STRONG DIRECTION OF BEING ‘BOUND BY BLUE’, WE AIM TO INCREASE THE SENSE OF BELONGING AMONGST THE DIVERSE COMMUNITIES WE OPERATE WITHIN. WE ARE COMMITTED TO BUILDING AN ENVIRONMENT AT OUR CLUB THAT IS WELCOMING AND INCLUSIVE OF ALL CULTURES, AND WE WILL CONTINUE OUR JOURNEY OF INCREASED UNDERSTANDING AND LEARNING ABOUT ABORIGINAL AND TORRES STRAIT ISLANDER HISTORY, CULTURES, ASPIRATIONS AND PEOPLES. THIS RECONCILIATION ACTION PLAN OUTLINES A SET OF ACTIONS TO ACHIEVE AS PART OF THE CLUB’S JOURNEY TO RECONCILIATION FOR ALL AUSTRALIANS. CARLTON PLAYER KIRBY BENTLEY AFLW 2019 ROUND 2
OUR
6 BUSINESS 7
Established in 1864 and boasting Carlton competes nationally via its Providing bespoke content and 16 premiership cups, the Carlton Australian Football League (AFL) and up-to-date news, the Club’s digital Football Club is one of the most historic AFL Women’s (AFLW) sides, while also channels, including the official website, and successful sporting organisations competing at state level through the Facebook, Instagram and Twitter in Australia. Northern Blues in the Victorian Football pages, continue to garner thousands League (VFL) and VFL Women’s of visitors per day, as the connection Featuring a rich foundation of (VFLW) squad. between the Club and its members multicultural players, the Club is becomes deeper. proudly built on acceptance and aims With almost 60,000 members to create a strong sense of belonging and more than half a million Building sustained success on and for all its members and supporters. supporters, Carlton has one of the off the field is a key pillar of the Club’s most widespread and passionate long-term strategic plan, with every Located in the heart of Carlton on supporter bases in the country. one of its 211 staff members (nine of Royal Parade, the Blues’ commitment which are Aboriginal and/or Torres to embrace women’s football has seen Carlton Respects, which aims to Strait Islander people) striving to it evolve, with four teams now calling promote gender equality for the achieve this goal. Ikon Park home. prevention of violence against women, along with the Next Generation Academy, are the flagship community engagement programs for the Carlton Football Club. CARLTON PLAYER JARROD PICKETT VISITS WORAWA ABORIGINAL COLLEGE DURING THE 2018 AFL COMMUNITY CAMP
PRESIDENT & CEO
8 FOREWORD 9
Carlton Football Club is proud As part of the RAP, the Club will also These elements are all important steps to launch its second Reconciliation aim to strengthen relationships with in our reconciliation journey and the Action Plan (RAP) for 2019-2021. Aboriginal and Torres Strait Islander development of our club’s second peoples by creating opportunities RAP is something we are incredibly As a Club, we remain dedicated and setting out meaningful actions proud of. to welcoming all cultures to create and initiatives. a meaningful and powerful sense of belonging. This RAP will see us continue our partnership with local Aboriginal A commitment to club recognition and organisations in delivering community celebration of National Reconciliation education programs for the next Week and NAIDOC Week will two years. also further encourage Aboriginal and Torres Strait Islander and This includes cultural education for non-Indigenous peoples to work players and staff, better understanding Mark LoGiudice Cain Liddle together in reconciling Australia of Aboriginal and Torres Strait Islander President CEO through the power of football. cultures, and the development of new protocol to restrict on-field racism towards players from supporters. A MEMBER OF THE KOOMURRI DANCE TROUPE PERFORMS PRE-GAME AT CARLTON’S 2018 SIR DOUG NICHOLLS ROUND MATCH AGAINST SYDNEY
10 OUR RAP 11
WE DEVELOPED OUR RAP TO PROVIDE DIRECTION AND PRACTICAL GUIDANCE TO OUR CLUB AS WE CONTINUE TO BUILD OUR KNOWLEDGE, RESPECT AND RELATIONSHIPS WITH ABORIGINAL AND TORRES STRAIT ISLANDER PEOPLES AND CULTURES. WE BELIEVE IT IS IMPORTANT TO ACKNOWLEDGE AND CELEBRATE THE STRONG CONTRIBUTIONS ABORIGINAL AND TORRES STRAIT ISLANDER STAFF AND PLAYERS HAVE MADE TO THE CLUB, BOTH PAST AND PRESENT. WE ALSO BELIEVE IT IS IMPORTANT TO STRENGTHEN OUR RELATIONSHIPS WITH COMMUNITIES AS WELL AS CREATING OPPORTUNITIES WITHIN OUR RANGE OF INFLUENCE THAT ASSIST ABORIGINAL AND TORRES STRAIT ISLANDER SUCCESS. RICHARD AND ROBERT YOUNG PARTICIPATE IN A SMOKING CEREMONY DURING NAIDOC WEEK IN 2017
COMMITMENT. RESPECT.
12 OPPORTUNITY. 13
IN JULY 2015, THE CARLTON FOOTBALL CLUB LAUNCHED ITS REFLECT RAP. THIS SIGNALED THE ORGANISATION’S COMMITMENT TO CREATING RELATIONSHIPS, DEMONSTRATING RESPECT AND CREATING OPPORTUNITIES WITH ABORIGINAL AND TORRES STRAIT ISLANDER PEOPLES, ORGANISATIONS, CULTURES AND PRACTICES. THE CLUB IMPLEMENTED SOME SIGNIFICANT CHANGES THAT HAVE LED TO:
The entire club administration invited The scholarship also had the Given the Club’s completion of the the family of Pastor Sir Doug Nicholls recipient take part in a nationally Reflect RAP in 2016, key learnings to Ikon Park to acknowledge the recognised training course and were taken from this to continue the mistreatment he received during receive qualifications on completion. positive impact that a RAP is able to his time as a player at the Carlton create. Since the creation of the RAP, Building networks within Aboriginal Football Club. it was found that it is important for all and Torres Strait Islander communities areas of the business to play a key role This moment began an important also formed a major part of the in the invested interest in implementing process of recognition of Aboriginal Carlton FC Reflect RAP. One of these the plan. and Torres Strait Islander communities networks that were built was with the and a greater involvement during the Healthy Lifestyles Team at the Victorian Reflecting on this, a key area of AFL Sir Doug Nicholls Round, an entire Aboriginal Health Service (VAHS). improvement in planning for the round dedicated to recognising and Innovate RAP has been the creation The Carlton Football Club partnered celebrating Aboriginal and Torres Strait of the internal RAP Working Group with the #HisTribe program, aiming to Islander peoples. to create unique actions for the increase the health and wellbeing Carlton Football Club. This expands The establishment of the Syd Jackson of Aboriginal and Torres Strait the potential for positive impact on scholarship aimed to help accelerate Islander men and their families, implementation of the Innovate RAP. the economic freedom of young following the successful pilot of Aboriginal and/or Torres Strait Islander the #HerTribe program. young people, as well as employment and wellbeing. CARLTON PLAYERS (LEFT TO RIGHT) JARROD GARLETT, KYM LEBOIS, LIAM JONES, JARROD PICKETT AND SAM PETREVSKI-SETON IN THE 2018 INDIGENOUS GUERNSEY DESIGNED BY LYN-AL YOUNG
14 15 CARLTON PLAYER NATALIE PLANE DURING AFLW TRAINING
16 RELATIONSHIPS 17
BUILDING STRONG RELATIONSHIPS BETWEEN ABORIGINAL AND TORRES STRAIT ISLANDER PEOPLES AND OTHER AUSTRALIANS IS A HIGH PRIORITY FOR OUR CLUB. WE AIM TO USE THE POWER OF THE CARLTON BRAND TO POSITIVELY IMPACT THE COMMUNITY WE WORK WITHIN. RELATIONSHIPS
ACTION DELIVERABLE TIMELINE RESPONSIBILITY ACTION DELIVERABLE TIMELINE RESPONSIBILITY
ACTION 1 ACTION 2
RAP Working Group Carlton FC RWG oversees February 2019 Community Celebrate and participate Each time Carlton hosts April 2019 Supporter Engagement (RWG) actively monitors the development, Engagement Manager in National Reconciliation Sir Doug Nicholls Round, April 2020 Executive RAP development and endorsement and launch Week (NRW) by providing approach away team to implementation of actions, of the Innovate RAP. opportunities to build and run through a joint banner tracking progress maintain relationships between encouraging unity for all and reporting. Aboriginal and Torres Strait Australians to link with the Islander peoples and Club’s vision for reconciliation. Carlton FC to have at least two February 2019 Community other Australians. Aboriginal and/or Torres Strait February 2020 Engagement Manager Islander peoples on RWG. Organise an internal event May 2019 Brand & Marketing for NRW each year where May 2020 Manager Establish Terms of Reference February 2019 Community the artist of the Carlton FC for the RWG. Engagement Manager Indigenous guernsey will visit the Club during National Meet at least three times per February 2019 Community Reconciliation Week to year to monitor and report on August 2019 Engagement Manager explain the significance of the RAP implementation as well November 2019 guernsey and the importance 18 19 as matters effecting Aboriginal February 2020 of Aboriginal and/or Torres and Torres Strait Islander August 2020 Strait Islander cultures peoples connected to the November 2020 and artworks. Club to report into the board sub-committee. Register our NRW event May 2019 Assistant Accountant via Reconciliation Australia’s May 2020 NRW website.
Ensure our RAP Working May 2019 Corporate Partnerships Group participates in an May 2020 Manager external event to recognise and celebrate NRW.
Support an external May 2019 GM – NRW event that links in May 2020 Communications with club strategy. & Marketing
Give staff the opportunity May 2019 Senior Manager, to participate in external May 2020 Finance, IT & Projects events to recognise and celebrate Reconciliation Week. To be communicated through ‘Blueboard’.
Download Reconciliation April 2019 Merchandise Manager Australia’s NRW resources April 2020 and circulate to staff. RELATIONSHIPS
ACTION DELIVERABLE TIMELINE RESPONSIBILITY ACTION DELIVERABLE TIMELINE RESPONSIBILITY
ACTION 3 ACTION 4
Develop and maintain mutually Further develop relationships October 2020 Community Raise internal and external Implement and review a February 2019 GM – beneficial relationships with with local Aboriginal Engagement Manager awareness of our RAP to strategy to communicate Communications Aboriginal and Torres Strait community organisations promote reconciliation across the Carlton FC Innovate & Marketing Islander peoples, communities and develop any other joint our business and sector. RAP to players, staff, and organisations to support ventures where value is added. partners, members, media positive outcomes. and supporters.
Meet with local and relevant June 2019 Community Promote reconciliation through March 2019 GM – Aboriginal and Torres Strait Engagement Manager ongoing active engagement Commercial Operations Islander organisations to with all stakeholders. and Community develop guiding principles for future engagement. Consult with Aboriginal June 2019 Community and Torres Strait Islander June 2020 Engagement Manager Develop and implement an November 2019 Community players, past players and engagement plan to work Engagement Manager staff on the development with our Aboriginal and Torres and progress of the current Strait Islander stakeholders, and future Carlton FC 20 21 genuinely linking with Innovate RAP and outcomes for the community. Syd Jackson program.
Implement process to include February 2019 Brand & Marketing The Carlton FC Innovate RAP is February 2019 Digital Platform Editor Aboriginal and/or Torres November 2019 Manager made available for download Strait Islander players and on the Club website throughout staff in approval process of the the duration of the action plan. Aboriginal guernsey to obtain greater understanding of the Through the support of February 2019 Corporate Partnerships significance of the design of the Syd Jackson program, Manager the jumper. offer partners potential guidance through the Investigate opportunity for February 2019 Community, Diversity RAP process to promote players to visit Aboriginal February 2020 & Inclusion Officer reconciliation. and Torres Strait Islander community initiatives through ACTION 5 AFL Community Camp. Promote initiatives to Develop and communicate to March 2019 Media Manager strengthen outcomes and foster required personnel a strategy positive relationships with for addressing racism on and Aboriginal and Torres Strait off the field. Islander peoples.
Investigate the opportunity June 2019 Community to join the ‘Racism. It Stops Engagement Manager With Me’ campaign. BOOTS PAINTED BY CARLTON PLAYER JARROD GARLETT IN PREPARATION FOR THE 2018 SIR DOUG NICHOLLS ROUND
22 RESPECT 23
RESPECT FOR ABORIGINAL AND TORRES STRAIT ISLANDER CULTURES IS EXTREMELY IMPORTANT TO THE CARLTON FOOTBALL CLUB. IT GIVES ALL STAKEHOLDERS INVOLVED WITH THE CLUB AN OPPORTUNITY TO INCREASE THEIR UNDERSTANDING OF THE OLDEST LIVING CULTURE IN THE WORLD, GIVING ALL CLUB PEOPLE A CHANCE TO INCREASE THEIR APPRECIATION AND ACKNOWLEDGMENT OF ABORIGINAL AND TORRES STRAIT ISLANDER CULTURES. RESPECT
ACTION DELIVERABLE TIMELINE RESPONSIBILITY ACTION DELIVERABLE TIMELINE RESPONSIBILITY
ACTION 6 ACTION 7
Engage employees in cultural Investigate opportunities to June 2019 GM – Engage employees, Investigate opportunity February 2019 GM – learning opportunities to work with local Traditional People & Culture members and supporters in to include a digital To be reviewed Communications increase understanding and Owners and/or Aboriginal understanding the significance Acknowledgement of Country in November 2019 & Marketing appreciation of Aboriginal and and Torres Strait Islander of Aboriginal and Torres Strait before every home game in and November 2020 Torres Strait Islander cultures, consultants to develop cultural Islander cultural protocols, the AFL & AFLW season. histories and achievements. awareness training. such as Welcome to Country and Acknowledgement of Country to ensure there is a Develop and implement a June 2019 GM – shared meaning. cultural awareness training People & Culture strategy for our staff which Develop, implement and March 2019 Community defines cultural learning needs communicate a cultural Engagement Manager of employees in all areas of protocol document for our business and considers Welcome to Country and various ways cultural learning Acknowledgement of Country. can be provided (online, face to face workshops Encourage staff to include March 2019 Chief Executive Officer 24 25 or cultural immersion). an Acknowledgement of Country at the commencement Send the Reconciliation May 2019 Community of all relevant meetings. Australia ‘Share Our Engagement Manager Pride’ online tool to all staff Develop a list of key contacts March 2019 Community and players as part of an for organising a Welcome Engagement Manager educational platform. to Country and maintaining respectful partnerships. Provide opportunities for June 2019 GM – RWG members, RAP People & Culture Include Acknowledgement March 2019 IT Support Officer champions, HR managers and of Country on digital signature other key leadership staff to of Carlton FC email addresses. participate in cultural training. Invite a Traditional Land February 2019 Supporter Engagement Put forward suggestions on May 2019 Head of Venue Owner to provide a Welcome February 2020 Officer how to permanently display Operations to Country at a minimum of the Aboriginal and Torres Strait one significant event each Islander flags at Ikon Park. year at events such as when Carlton FC host Round 1 Research Aboriginal history June 2019 Club Historian AFL or AFLW or Sir Doug of Carlton FC including use of Nicholls Round. Ikon Park and key figures in its history and communicate these findings through celebrations of key dates.
Investigate local cultural September 2019 Community experiences and immersion Engagement Manager opportunities. RESPECT
ACTION DELIVERABLE TIMELINE RESPONSIBILITY ACTION DELIVERABLE TIMELINE RESPONSIBILITY
ACTION 8 ACTION 9
Celebrate and recognise Create a calendar to March 2019 Digital Manager Provide opportunities for Review HR policies and February 2019 GM – Aboriginal and Torres Strait communicate, celebrate and March 2020 Aboriginal and Torres Strait procedures to ensure there are People & Culture Islander achievements recognise Aboriginal and Islander staff to engage with no barriers to provide all staff and events. Torres Strait Islander dates their culture and communities by and players opportunities to of significance to staff, players, celebrating NAIDOC Week. participate in NAIDOC Week. corporate networks, members and supporters. Provide opportunities for all July 2019 GM – Aboriginal and Torres Strait July 2020 People & Culture Produce concepts for a May 2019 Venue Coordinator Islander staff to participate in permanent wall or piece of NAIDOC Week activities. artwork at Ikon Park to include Acknowledgement of Country Hold an internal NAIDOC July 2019 Community and Acknowledgement Week event to involve July 2020 Engagement Manager of Sir Doug Nicholls and Carlton FC staff and players contributions of people from in helping to celebrate an Aboriginal and Torres Strait Aboriginal and Torres Strait Islander heritage. Islander communities and 26 27 peoples achievements.
Contact our local NAIDOC June 2019 Venue Coordinator Week Committee to discover June 2020 events in our community and enquire to support an external event that link with the Club’s strategic priorities.
Investigate opportunity July 2019 Football Operations to wear Carlton FC July 2020 Manager Indigenous guernsey during NAIDOC Week or any other significant date. CARLTON PLAYER MADISON PRESPAKIS AFLW 2019 ROUND 1
28 OPPORTUNITIES 29
THE CARLTON FOOTBALL CLUB IS A SIGNIFICANT SPORTS CLUB WITH THE CAPACITY AMONGST STAFF TO INCREASE ENGAGEMENT AND OPPORTUNITIES FOR AND WITH ABORIGINAL AND TORRES STRAIT ISLANDER PEOPLES, ORGANISATIONS AND COMMUNITIES. THIS EXTENDS TO TAKING PART IN EXTERNAL ACTIVITIES THROUGH ENGAGEMENT IN COMMUNITIES TO INCREASE THE POSITIVE SOCIAL IMPACT ON ABORIGINAL AND TORRES STRAIT ISLANDER PEOPLES. WE ARE COMMITTED TO PROVIDING A RANGE OF EDUCATIONAL, EMPLOYMENT, BUSINESS, HEALTH AND WELLBEING OPPORTUNITIES FOR ABORIGINAL AND/OR TORRES STRAIT ISLANDER PEOPLES PLAYING AND WORKING WITHIN OUR CLUB, AS WELL AS THOSE THAT ARE CONNECTED MORE BROADLY. OPPORTUNITIES
ACTION DELIVERABLE TIMELINE RESPONSIBILITY ACTION DELIVERABLE TIMELINE RESPONSIBILITY
ACTION 10 ACTION 11
Investigate opportunities All staffing vacancy notices February 2019 GM – Investigate opportunities Investigate Supply December 2019 Senior Manager – to improve and increase include statement regarding People & Culture to incorporate Aboriginal Nation membership. Finance, IT & Projects Aboriginal and Torres Strait encouragement for applicants and Torres Strait Islander Islander employment outcomes from diverse backgrounds. supplier diversity within within our workplace. our organisation.
Advertise the Carlton FC February 2020 GM – Review and update February 2020 Chief Financial Officer employment opportunities People & Culture procurement policies and webpage through procedures to ensure there Aboriginal and Torres Strait are no barriers for procuring Islander media. goods and services from Aboriginal and Torres Strait Review HR and recruitment April 2019 GM – Islander businesses to supply procedures and policies to People & Culture our organisation with goods ensure there are no barriers and services. to Aboriginal and Torres Strait 30 Islander employees and future Develop and communicate April 2020 Chief Financial Officer 31 applicants participating to staff a list of Aboriginal in our workplace, such as and Torres Strait Islander cultural obligations. businesses, including joint ventures that can be used to Engage with existing June 2020 GM – procure goods and services. Aboriginal and Torres Strait People & Culture Islander staff to consult ACTION 12 on employment strategies, including professional Investigate opportunities to use All auction items related to Sir April 2019 Merchandise Manager development. current resources and services Doug Nicholls Round theme April 2020 to support local Aboriginal to have proceeds donated to Develop and implement an September 2020 GM – and/or Torres Strait Islander Aboriginal and Torres Strait Aboriginal and Torres Strait People & Culture organisations. Islander cause or charity. Islander Employment and Retention Strategy as part Aim to donate leftover October 2019 Football Operations of the overall Diversity football boots to local October 2020 Manager and Inclusion strategy. Aboriginal community initiatives and programs. Collect information on our February 2019 Player Welfare & current Aboriginal and to be reviewed in Development Manager Offer the opportunity to a February 2019 Corporate Partners Torres Strait Islander staff November 2019 major partner whose logo February 2020 Services Manager and players’ group to inform presents on the front of the current skills and interests, yearly Indigenous guernsey career aspirations and future to redesign their logo. employment opportunities for career development. PAINTINGS BY CARLTON AFL PLAYERS DURING RECONCILIATION WEEK IN 2018 TRACKING PROGRESS & REPORTING
ACTION DELIVERABLE TIMELINE RESPONSIBILITY
ACTION 13
Report RAP achievements, Complete and submit 30 September Community challenges and learnings to the RAP Impact Measurement annually Engagement Manager Reconciliation Australia. Questionnaire to 32 Reconciliation Australia 33 annually.
Investigate participating in the May 2020 Community RAP Barometer. Engagement Manager
ACTION 14
Report RAP achievements, Publicly report our RAP October 2020 Digital Content challenges and learnings achievements, challenges Officer internally and externally. and learnings.
Report on all RAP October 2020 Community achievements, challenges Engagement Manager and learnings internally to all staff and players via the Club Intranet ‘Blueboard’.
ACTION 15
Review, refresh and Liaise with Reconciliation August 2020 Community update RAP. Australia to develop a new Engagement Manager RAP based on learnings, challenges and achievements.
Send draft RAP to October 2020 Community Reconciliation Australia Engagement Manager for formal feedback and endorsement. THANK YOU
34
The establishment of our RAP has been We would like to thank RAP Advisors: • Nicole Rowlings a key project led by a range of different (Member Operations Manager) • Aunty Pam Pedersen individuals at Carlton FC, endorsed by (Victorian Aboriginal Honour Roll) • Alan Pfeiffer the board and executives. (Venue Operations Coordinator) • Uncle Syd Jackson Two bodies assisting the direction, (Carlton FC Dual Premiership player) • Adrian Asdagi creativity and implementation of the (Community Engagement Manager) Innovate RAP are the RAP Advisory • Shelley Ware Board and RAP Working Group. (Presenter, Marngrook Footy Show) • Natalie Plane (AFLW player, of Aboriginal The RAP Advisory Board are a group • Shawn Wilkey heritage, optional attendee) of internal club staff and external (Director of Strategy, members to assist the Club in guiding Aboriginal Victoria). • Sam Petrevski-Seton its Aboriginal and Torres Strait Islander (AFL player, of Aboriginal heritage, The Club has also been assisted in this overall engagement strategy, while optional attendee) process by the RAP Working Group also providing a direction to take within consisting of: • Jarrod Pickett the Innovate RAP. (AFL player, of Aboriginal heritage, • Anya Podbury The role of the internal RAP Working optional attendee) (GM – People & Culture) Group is for Carlton FC staff members • Jarrod Garlett to create and take ownership of the • Cathy Altham (AFL player, of Aboriginal heritage, Carlton FC Innovate RAP to execute (Assistant Accountant) optional attendee) within their own areas of the business • Jessica Manning • Liam Jones and ensure implementation across (Corporate Account Services (AFL player, of Aboriginal heritage, the organisation. Manager) optional attendee) • Alex Bianchini-Kometer CONTACT • Kym Lebois (Brand & Marketing Manager) ADRIAN ASDAGI (AFL player, of Aboriginal heritage, COMMUNITY ENGAGEMENT MANAGER • William Hartnell optional attendee) (03) 9389 6200 (Corporate Partnerships Manager) [email protected]