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Contact: Daniel Labre

LouAnn Gosselin

Ram is the Most Accessorized Vehicle Within Canada's ® Division

Mopar offers more than 9,000 accessories

Ram are the most accessorized vehicle in Canada, followed by Challenger

Ram customers typically spend $1,500 to accessorize their trucks

March 13, 2011, Windsor, -

Vehicle buyers are spending more and more to personalize their rides. On average, consumers in Canada spend $600 to add Mopar accessories to their Chrysler, Dodge, ® and Ram vehicles before they even drive them off the lot.

"With 16 new vehicles, Chrysler Canada has the newest showroom in the industry," said Jim Kiritsis, Head of Mopar, Chrysler Canada. "Mopar offers more than 9,000 proven, quality-tested accessories giving customers unlimited customization options for their vehicles."

The most popular vehicles to accessorize in Canada are , followed by the . On average, Ram truck owners typically spend more than $1,500 on Mopar accessories.

There are more than 300 accessories available for Ram fans who want to Moparize their trucks. The most recent introductions to the Ram truck line-up include Ram Tradesman and Adventurer, which open the door to even more Mopar customization options. Ram Tradesman is an affordable HEMI®-powered Ram 1500 Regular Cab that will appeal to a cost-conscious, new vehicle buyer who wants performance and capability. The truck is specifically built to meet the hard-working needs of small businesses, construction jobsites and commercial fleets. In addition to Ram Tradesman, Ram will also introduce the Adventurer. Adventurer will offer HEMI performance and a sporty monochromatic appearance with 20-inch wheels in order to attract younger customers and first-time buyers. Both will go on sale in the second quarter of this year.

Following are the Top 5 most popular Ram Truck Brand accessories from Mopar:

1. Tubular Side Steps: Mopar's heavy-duty premium 127mm (5-inches) oval tubular side steps are built to last and are available in chrome or black depending on vehicle. Side steps feature slip-resistant step pads for easy vehicle entry and exit. (MSRP ranges from $458 to $994 depending on vehicle part and application)

2. Wheel Lock Kit: Wheel locks are available for most models and have an exclusive key code for maximum protection. Available in one- and two-piece styles, kits include four or five chrome-plated locking nuts, and one exclusive Mopar key. The kit protects against wheel and tire theft without affecting wheel balance. (Part number varies by application, MSRP $48.60)

3. Slush Mats: Custom-fit mats feature deep grooves that help prevent water, snow, and mud from ruining vehicle carpets. Mats are available for front and/or rear compartments depending on vehicle model. (MSRP ranges from $78.60 to $92.85 depending on application)

4. Mopar Bedliners: Skid Resistor bedliner's ribbed construction helps keep cargo from shifting and promotes drainage from bed. Mopar liners are moulded of a high-density polyethylene blend for added durability. Tailgate cover also included. Also available for Ram 1500 RamBox®. (MSRP ranges from $315 to $488 depending on vehicle part and application)

5. Mopar Fibreglass Tonneau Covers: Painted and custom designed to match your trucks styling. Durable dual-wall construction includes an inner liner and outer liner to help prevent cracks. Raises with the help of two gas-assisted dampers and includes a built-in lock for security. (MSRP ranges from $1395 to $1510 depending on vehicle part and application)

Mopar First Features

Mopar has introduced industry-first features including:

Camper trailers: first to introduce off-road camper trailers Vehicle-information smartphone apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format Electronic Vehicle Tracking System (EVTS): first to introduce new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on set parameters 2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package WiFi: first to offer customers the ability to make their vehicle a wireless hot spot WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About Mopar

Mopar is Chrysler Group LLC's service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles - a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.ca.

About Chrysler Canada

Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 86th anniversary in 2011. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, and Ram trucks.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology - from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium- sized , allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

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