The Impact of Informational Incentives and Social Influence on Consumer Behavior During Alibaba's Online Shopping Carnival

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The Impact of Informational Incentives and Social Influence on Consumer Behavior During Alibaba's Online Shopping Carnival

Accepted Manuscript The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival Xiaoyu Xu, Qi Li, Lifang Peng, Tzyh-Lih Hsia, Chih-Jung Huang, Jen-Her Wu PII: S0747-5632(17)30436-3 DOI: 10.1016/j.chb.2017.07.018 Reference: CHB 5071 To appear in: Computers in Human Behavior Received Date: 16 March 2017 Revised Date: 25 June 2017 Accepted Date: 15 July 2017 Please cite this article as: Xu X., Li Q., Peng L., Hsia T.-L., Huang C.-J. & Wu J.-H., The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival, Computers in Human Behavior (2017), doi: 10.1016/j.chb.2017.07.018. This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. ACCEPTED MANUSCRIPT The Impact of Informational Incentives and Social influence on Consumer Behavior during Alibaba’s Online Shopping Carnival Xiaoyu Xu, Ph.D. Department of Electronic Commerce, Xi’an Jiaotong University 74 Yantaxi Road, Xi'an City, Shaanxi Province, China TEL: +86 15868113439 E-mail: [email protected] Qi Li, Ph.D. School of Management, Xi`an Jiaotong University 28 Xianning West Road, Xi'an, Shaanxi, 710049, China TEL: 13088999173; 029-82656919-802 Email: [email protected] Lifang Peng, Ph.D. School of Management, Xiamen University Baoxinliying Building 361005, Xiamen University, China TEL: 886-7-731-0606 Ext. 5324 Email: [email protected] Tzyh-Lih Hsia,MANUSCRIPT Ph.D. Department of Information Management, Cheng Shiu University 840 Chengcing Road, Kaohsiung, 833, Taiwan TEL: 886-7-731-0606 Ext. 5324 Email: [email protected] Chih-Jung Huang, MS. Department of Information Management, National Sun Yat-Sen University 70 Lien-Hai Road, Kaohsiung, 804, Taiwan TEL: 886-7-525-2000 Ext. 4722 Email: [email protected] ACCEPTED Jen-Her Wu *, Ph.D. Department of Information Management, National Sun Yat-Sen University 70 Lien-Hai Road, Kaohsiung, 804, Taiwan TEL: 886-7-525-2000 Ext. 4722 Email: [email protected] *Corresponding author. Present address: 70 Lien-Hai Road, Kaohsiung, 804, Taiwan TEL: 886-7-525-2000 Ext. 4722, Fax: 886-7-525-4799, E-mail: [email protected] Download English Version: https://daneshyari.com/en/article/4937423 Download Persian Version: https://daneshyari.com/article/4937423 Daneshyari.com.

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