RTL & OnlineSeminar

Partnership Presentation Summer 2018 Our Partnership in Interactive Broadcasting

• RTL’s corporate platform represents quality, and is up-to-date, reliable and curious. RTL-Z is the place to be for , information, and inspiration for entrepreneurs. It is a 360° platform that can be accessed via TV, web, apps, and events at any moment of the day.

• RTL-Z collaborates with OnlineSeminar to create interactive television. The topics of the broadcasts align with the themes of RTL-Z: Business, Stock Exchange, Finance and Tech. Our Partnership in Interactive Broadcasting

The RTL-Z platform is visited by men and women, aged 25-59. • 32% of these are corporate decision maker. • 27% of the RTL-Z users visit an RTL-Z event, including online seminars.

The interactive broadcasts are well visited, and participants are actively engaged: • 26% of them ask a question, answer a poll questions and/or click on a call-to-action button. Our Partnership in Interactive Broadcasting

• By using online seminars, RTL-Z combines traditional TV broadcasts with modern platforms to reach her network through multiple channels, and keep them engaged and informed. This multi-channel strategy also broadens their network; more and more people within the target audience become recurring visitors of RTL-Z.

• Naturally, the reach of the RTL-Z online seminars is extremely valuable for enterprises in Business, Stock Exchange, Finance, and Tech. Through the online seminars, RTL-Z is able to connect with customers, advertisers, and leads. Live Interactive Broadcast from the RTL Studio’s Live data from audience discussed (poll data) Realtime discussion on questions asked (chat questions) Interaction with Registration Live Broadcast viewers worldwide Success story: De Grote Cryptoshow (The Great Cryptoshow)

• Since the rapid increase in value of Bitcoins, cryptocurrencies are hotter than ever. RTL-Z has responded to this trend by hosting an online seminar on this topic, called: De Grote Cryptoshow. • During De Grote Cryptoshow, not only current affairs are discussed, but experts also share tips and tricks on cryptocurrencies and blockchain. • Cryptocurrencies are intangible and participants of De Grote Cryptoshow are looking for information and tips that will skyrocket their investments. The world of investments is always moving, and there is always time to share knowledge. Success story: De Grote Cryptoshow (The Great Cryptoshow)

• Participants can ask questions, which are answered live from the studio by the hosts and experts. In addition, by asking polling questions, RTL-Z collects valuable information on knowledge level and interests of the participants. This information allows RTL-Z to adjust the content of future online seminars to the needs and demands of their audience. The result: returning and involved participants.

• After each broadcast, RTL-Z has access to thousands of new and enriched profiles of participants.

Chapters Video

Live chat Slides The RTL OnlineSeminar Platform

The OnlineSeminar platform offers: • Live Interactive Broadcast capabilities • Automated registration flow • Customized look and Feel • Extensive viewer data insights The RTL OnlineSeminar Platform

The platform offers: • A customized URL per concept or cliënt • A customized design per concept or cliënt • The offered content is tailor made for the target market • The content can consist of OnlineSeminars, video’s, advertorials, deeplinks to background information and call-to-action buttons The RTL OnlineSeminar Platform

Viewers perform a one time registration on the platform • Viewers create a user profile based on their email adress. • Geo restrictions can be applied on the content • Content can be used for viewer segmentation • (viewers can also be imported via external databases / Api connections) The RTL OnlineSeminar Platform

The platform provides a fully automated broadcast announcement service • Clickable Agenda • Customized and automated confirmation and reminder emails and SMS messages • Social media integration with Linkedin and Facebook The RTL OnlineSeminar Platform

The live broadcast is: • Fully interactive with chat, polling, call-to- action (opt-in system), and live voting. • Studio graphics and a slide deck to support your storyline • The OnlineSeminar can support second video and desktop sharing The RTL OnlineSeminar Platform

Data driven analitics. • Directly after the broadcast an interactive on- demand version is available • The platform offers automated follow-up emails to different viewer segments • Both the live and on-demand broadcast offer a broad spectrum of viewer activity data Facts and Figures

ROI: RTL NL vs Client package

30 24k X

TV spots per broadcast Newsletters send / sold New busimess cross sell

Average RTL NL revenue per broadcast 15.000 euro ( ex. VAT / media assets included) Facts and Figures

RTL-Z online seminars in numbers

26% 8,2 99%

Actively participated Average rating online Likely to participate in during live broadcast seminars future online seminars