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The Impact of 75 Years of Road Safety Campaigns

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The Impact of 75 Years of Road Safety Campaigns Driving Instructor THE VOICE OF THE PROFESSIONAL DRIVING INSTRUCTOR The impact of 75 years of road safety campaigns ISSUE THREE 2019 p01_Instructor_2019_Issue03.indd 1 13/03/2019 11:45 am Excellent 9.8 out of 10 CollingwoodInstructors.co.uk WE HAVE WON AWARDS FOR LOOKING AFTER YOUR STUDENTS! 9.8 Our Customers love us out of 10 Trustpilot as of 07/01/19 Your Students Could Now Save up to 35% on Short-Term Learner Driver Insurance With Your Code* NOT A MEMBER? SIGN UP TODAY AND GET £50 FOR YOUR FIRST REFERRAL AND THEN £20 FOR EVERY SUBSEQUENT NEW REFERRAL. Visit www.collingwoodinstructors.co.uk with code DIA2019 This Extra Discount is only available to Learner Drivers that have been refered to Collingwood with a valid code. *Discount based on savings made on 28 day policy as of 07/01/19 applies to comprehensive policies only. Trustpilot score as of 07/01/19. Collingwood Insurance Services (UK) Ltd are authorised and regulated by the Financial Conduct Authority, Register no. 310870. Registered in England No 4174235. Collingwood Insurance Services (UK) Ltd, Collingwood House, Redburn Court, Earl Grey Way, NorthL Shields, Tyne & Wear, NE29 6AR. For security and training purposes calls may be monitored or recorded. p02_03_Instructor_Issue03.inddCollingwood Discount Advert.indd 11 13/03/201907/01/2019 16:52:31 11:20 am Excellent 9.8 out of 10 Driving CollingwoodInstructors.co.uk Instructor WELCOME The official monthly magazine of the Driving Instructors Association AFEGUARDING IS ALWAYS an issue of great importance here at DIA, and in the industry as a whole. We’ve all seen the news EDITOR regarding Shamima Begum, and the debate rages on as to whether [email protected] she chose to leave voluntarily or was effectively brainwashed and WE HAVE WON AWARDS FOR LOOKING AFTER recruited, in a similar manner to how cults persuade people to join. DESIGN S [email protected] What we do know is that no one realised what was happening YOUR STUDENTS! ADVERTISING or, if they did, managed to do anything soon enough to stop her [email protected] running away. Carly Brookfield explores the topic of safeguarding as it relates to radicalisation, how we can spot the signs and what we should do if we think CHIEF EXECUTIVE Carly Brookfield someone has been radicalised or is trying to radicalise others. Our Customers love us As a business owner, promotion is essential. Social media is a great way to CHAIR market your business and directly reach a younger audience. It can be confusing to Dean Mayer know where to start, the differences between the platforms and how to use them 9.8 most effectively. I offer some tips on page 26 to try and demystify the crazy world out of 10 Trustpilot of social media. Olivia Baldock-Ward also offers advice on marketing and branding; as of 07/01/19 Driving Instructor is published monthly by DIA (Int.) Ltd Copyright © DIA (Int.) Ltd 2018 see page 30 to find out more. Printed by Warners Midlands plc Elsewhere in the magazine, DVSA’s John Sheridan offers guidance on conducting The views contained may not be the views of the publishers. Publication of an advertisement does not imply approval for the goods mock tests, James Whalen explores the applied coach approach and we delve into or services offered. Reproduction by any means, electronically or otherwise, in whole or part, of any material appearing in this magazine is 75 years of road safety campaigns to see which ones were the most effective. forbidden without the express prior permission of the publishers. Kathy Manson Your Students Could Now Save up to 35% on Short-Term Learner Meet the DIA Team Carly Brookfield Frances Sherlock * Chief Executive Marketing Co-ordinator [email protected] [email protected] Driver Insurance With Your Code Carly oversees the daily work of the Frances is our marketing coordinator who works Driving Instructors Association tirelessly to ensure members’ needs are met Olivia Baldock-Ward Karen Bransgrove Head of Membership and Training Chief Diamond Examiner [email protected] [email protected] Olivia is an experienced ADI and fleet trainer and Diamond manager will help your Diamond post NOT A MEMBER? SIGN UP TODAY AND GET £50 FOR YOUR FIRST REFERRAL oversees all DIA training and development test training and testing requirements Vicky Wilson Chloe Denny AND THEN FOR EVERY SUBSEQUENT NEW REFERRAL. Membership Services Manager Diamond Co-ordinator £20 [email protected] [email protected] Friendly and efficient, Vicky will help you with any Chloe is a key contact for trainers, examiners and membership query Visit www.collingwoodinstructors.co.uk with code DIA2019 customers booking our popular advanced tests Matt Russell Sara Jardine Head of Marketing, Publishing and Digital Advertising Manager [email protected] [email protected] Magazines, posters, websites – there’s nothing Sara is the person to talk to for anyone interested that our design guru can’t turn his hand to in advertising with the DIA This Extra Discount is only available to Learner Drivers that have been refered to Collingwood with a valid code. DRIVING INSTRUCTORS ASSOCIATION Call 020 8686 8010 | [email protected] | driving.org 11 Gleneagles Court, Brighton Road, Crawley RH10 6AD *Discount based on savings made on 28 day policy as of 07/01/19 applies to comprehensive policies only. Trustpilot score as of 07/01/19. Collingwood Insurance Services (UK) Ltd are authorised and regulated by the Financial Conduct Authority, Register no. 310870. Registered in England No 4174235. Collingwood Insurance Services (UK) Ltd, Collingwood House, Redburn Court, Earl Grey Way, North Shields, Tyne & Wear, NE29 6AR. For security and L Driving Instructor 03 training purposes calls may be monitored or recorded. Collingwood Discount Advert.indd 1 07/01/2019 16:52:31 p02_03_Instructor_Issue03.indd 2 13/03/2019 11:20 am INSTRUCTOR CONTENTS HELPDESK & GUEST CLIMB THE SOCIAL 06 FEEDBACK 17 COMMENT 26 LADDER We answer your questions about autistic Jim Milton thinks that sometimes pupils Kathy Manson discusses the advantages of spectrum disorders and what to do if your need pointing in the right direction, even using social media to promote your business driving instructor ceases trading. when it seems obvious. and offers tips on how to maximise potential. ADI KING’S GETTING SMART 07 NEWS 18 COMMENT 30 ABOUT MARKETING Confusion over DVLA autism guidance, Edmund King OBE wonders if the problem Olivia Baldock-Ward explains the changes to the ORDIT register, long-lasting of middle lane hoggers is getting worse? importance of branding for ADIs and explores pothole solution proposed and more. the SMART way to increase business. CHIEF EXECUTIVE RECOGNISING STORY OF 16 REPORT 21 RADICALISATION 33 THINK! Carly Brookfield tells us that understanding Carly Brookfield explores what every Carly Brookfield looks into the fascinating and knowledge around safeguarding and professional interacting with vulnerable pupils history of the government’s road safety diverse needs is vital. needs to know about radicalisation. campaigns. 21 38 04 Driving Instructor p04_05_Instructor_Issue03.indd 1 13/03/2019 11:21 am PRACTICE MAKES MONTH FINAL 38 PERFECT 50 IN NEWS 70 WORD John Sheridan, DVSA’s driver training policy Speed on green cameras trialled, self-parking DVLA caused confusion and widespread manager, offers guidance for ADIs on how to systems shunned, drivers in support of criticism with its wording on autistic spectrum run mock tests. long-range police cameras and more. disorders. What happened? THE COACH DIAMOND 42 APPROACH 53 COMMENT Follow us James Whalen discusses the applied coach Chloe Denny looks into the government’s approach course, which shows how coaching consultation on more stringent checks for facebook.com/ principles can be used in training with pupils. taxi drivers. drivinginstructorsassociation MAKING TAX PERMIT TO twitter.com/the_DIA 46 DIGITAL 54 TRAVEL FBTC Accountancy Services explores Auto Express explains when you need to youtube.com/user/ Making Tax Digital, the new government apply for an international driving permit to drivinginstruction initiative to improve the tax system. drive abroad. 26 42 49 driving Driving Instructor 05 p04_05_Instructor_Issue03.indd 2 13/03/2019 11:21 am HELPDESK HAVE A QUESTION & FEEDBACK OR COMMENT? Call the ADI helpdesk Mon to Fri 8am–6pm or send your questions and comments to 11, Gleneagles Court, I heard DVLA changed the requirement for people Brighton Road, Crawley RH10 6AD or Q with Autistic Spectrum Disorders requiring them [email protected] to disclose, even if it doesn’t impact their driving. This has caused some concern amongst trainers. Is this true? 020 8686 8010 DVLA held up its hands and apologised as it realised it had made an error saying that everyone with an Autistic A Spectrum Disorder (ASD) must inform the DVLA or risk a fine of £1000 or possible prosecution if involved in a crash. This isn’t the case and only applies if the condition affects a person’s driving. I have heard a lot about it but I am not sure what Q ASD is. Could you tell me a bit more? Autistic Spectrum Disorder (ASD) is a generic term A used to describe people who have a set of difficulties relating to social interaction, communication and imagination and people can go undiagnosed well into adulthood. ASD ranges from those with severe learning difficulties to those with above average or high intelligence, where the latter is referred to as having Asperger’s Syndrome. ASD affects a person’s development where they have difficulties with social communication, social interaction and imagination or flexible thought. Some additional features of ASD can include lack of empathy and inappropriate, one-sided interaction. ‘Clumsy child’ is a term that has been used to describe children with ASD as they can be clumsy and sometimes have ill-coordinated movements and odd postures.
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