Customers of Virgin America

THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Customers of Virgin America

DEMOGRAPHICS LIFESTYLE

DEMOGRAPHICS ANNUAL INCOME TOP STATES HOBBIES & ACTIVITIES GENERAL INTERESTS FAVOURITE DISHES

Gender: Male $100,000 or more California Going to art galleries Podcasts Pasta with Pesto Sauce Age: 30-44 New Jersey Going to nightclubs Theatre Moo Goo Gai Pan Urban POLITICS District of Columbia Going to the theatre National News Tuna Steak

PROFESSIONS FAVOURITE SPORTS MOST LIKELY PET

Creative and Design Tennis Cat Human Resources Soccer Performing arts Basketball Quality Assurance and Safety Media and Journalism

I like to experience new food and I like to take risks in the stock market cuisines

I seek out challenging situations I like to surround myself with a diverse “ “ range of cultures and ideas

“ Describes themselves as... adventurous, “...But on occasiondaring, unmotivated “ outgoing and thoughtful “ and impatient.

ENTERTAINMENT BRANDS

FAVORITE MOVIES CUSTOMER OF

Self/less Trader Joe's Google Ex Machina Chipotle American Express Chappie In-N-Out Netflix Star Wars Episode VII: The Force Starbucks Apple

FAVORITE MUSICS ARTISTS CLOTHING BRANDS RESTAURANTS

Wiz Khalifa In-N-Out Rihanna Starbucks Miley Cyrus Chipotle Coldplay Quiznos

FAVORITE CELEBRITIES MOST LIKELY CAR

Orlando Bloom Peugeot Sacha Baron Cohen Sophie Turner SHOPS AT Jennifer Saunders Whole Foods Market

MEDIA ONLINE

WATCHES TV FOR... TOP TV NETWORKS TOP WEBSITES VISITED TOP FACEBOOK PAGES

HOURS Comedy Central TurboTax IMDb PER/WEEK Less than 1 BBC America MoveOn.org NPR Free Speech TV Amazon.com Planned Parenthood Action ONLINE FOR... HBO The Huffington Post In-N-Out Burger HOURS Crime and Investigation Network TripAdvisor Bernie Sanders 21-25 PER/WEEK Style. Gawker Eddie Izzard Facebook Louie STREAMING SERVICE AOL.com The Tonight Show Starring Jimmy MAGAZINES READ Spotify TOP MOBILE APPLICATIONS Vogue ONLINE NEWS The New Yorker Uber Forbes Magazine New York Times HeyTell Los Angeles Times Glucose Buddy The Wall Street Journal

YouGov profiles is the new segmentation and media planning product for agencies and brands. Contact: [email protected] It is powered by the YouGov Cube - our connected data vault which holds over 100,000 data points from more than 150,000 respondents. www.yougov.com This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population.