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M E M O R A N D U M PLANNING AND COMMUNITY DEVELOPMENT DEPARTMENT CITY OF SANTA MONICA PLANNING DIVISION DATE: January 14, 2008 TO: The Honorable Landmarks Commission FROM: Planning Staff SUBJECT: 3030 Nebraska Avenue, LC-07LM-011 Public Hearing to Consider a Landmark Designation Application PROPERTY OWNER: Nebraska Studios, LLC APPLICANT: City of Santa Monica Landmarks Commission INTRODUCTION & BACKGROUND On November 12, 2007 an application was filed to designate the commercial structure at 3030 Nebraska Avenue as a City Landmark. A Landmark Assessment Report (Attachment A) has been prepared for the property by the City’s historic resources consultant, PCR Services Corporation. The property at 3030 Nebraska Avenue is located on the southwest corner of Nebraska Avenue and Berkeley Street, within the Town of Santa Monica tract. The subject property is a one and two-story former industrial building with a third floor penthouse. The building currently houses offices, studio spaces, and several classrooms. The subject property is within the Nebraska Avenue industrial area comprised of a mix of offices, studios, and light manufacturing uses. The Southern California Institute of Architecture (SCI-Arc) was founded in 1972 and previously occupied the subject property for 20 years. Historic Resources Inventory Status The subject property is located in the area surveyed during Phase 3 of the Santa Monica Historic Resources Inventory (1990-1993). The subject property was not identified as a contributor to a four-building grouping within the potential Nebraska Avenue Industrial District. The four architecturally unified one-story industrial buildings were constructed in 1946, characterized by brick construction with prominent mortar lines, raised piers, and Late Moderne detailing. The subject property, constructed five years later, in 1951, is a vernacular utilitarian industrial building. PUBLIC NOTIFICATION - 1 - Notice of the public hearing was provided as follows: Pursuant to SMMC Section 9.36.120, notice of the public hearing was mailed to all owners and residential and commercial tenants of property within a 300-foot radius of the project and was published in the Santa Monica Daily Press at least ten consecutive calendar days prior to the hearing. A copy of the notice is included as Attachment C. ANALYSIS Property Information The parcel upon which the subject property and adjacent buildings were constructed between Nebraska Avenue and Olympic Boulevard was largely unimproved prior to 1946, when several vernacular industrial buildings were erected in the newly subdivided property. The subject 9,600 square-foot building was constructed in 1951, by owner/contractor John F. Drescher, based on City of Santa Monica building permit records. No architect was listed for the property. A year later, in 1952, owner/contractor Drescher constructed a recessed third-story penthouse atop the building’s second-story mezzanine portion designed by architect Otto Beyerle. The subject building is rectangular in plan and of steel frame construction with concrete walls and stucco sheathing, and consists of a large one-story interior space with a mezzanine and penthouse. The building is capped by a corrugated aluminum and steel east-facing saw tooth roof with clerestory windows over the one-story portion, and a flat roof with the added flat-roofed penthouse which crowns the building’s two-story portion. The building’s fenestration primarily consists of steel-framed fixed and casement windows. However, the original ground floor windows of the north-facing elevation have been replaced with vinyl sliders. Further, the building’s primary Nebraska Avenue entrance area has been altered with a projecting concrete surround with wood-framed and glazed double doors. According to City directory research, the subject property’s initial tenant was the American Gyro Corporation. From 1958 to 1961, the William Brand Wire and Cable Corporation leased the building. SCI-Arc occupied the building from 1972 to 1992. Following SCI-Arc’s occupancy in 1972, the interior space was altered with a scaffolding system including floors, walls, and ceilings, creating approximately 75 workspaces. In addition, a student-designed structure was constructed inside the building that provided approximately 40 additional workspaces. The interior space was further altered and now contains a mix of segregated offices and studios in its large one-story space, and offices and classrooms in its second story mezzanine and penthouse. As noted above, the vernacular utilitarian building has been altered since its initial construction during its years as the founding location of SCI-Arc and, since the school’s departure, by subsequent tenants who have reconfigured the building’s interior spaces, its ground floor windows, and its Nebraska Avenue entrance. - 2 - Historical Associations Santa Monica The significance of the subject property at 3030 Nebraska Avenue was evaluated against two potential associated historic contexts: The property’s association with the world- renowned SCI-Arc as the architecture school’s original Santa Monica location from its founding in 1972 through 1992; and its identification with SCI-Arc founder and respected educator Ray Kappe, whose tenure as school director from 1972 to 1987 corresponds with SCI-Arc’s emergence as one of the nation’s premier architecture schools. These historic contexts are based on research more fully detailed in Attachment A. SCI-Arc was founded in 1972 in Santa Monica by Ray Kappe as the school’s director, following his departure from Cal Poly Pomona as the chairman of the Architecture Department. A description of SCI-Arc’s history states that the school was a radical departure to the conventional system of architectural education. The school initially consisted of a faculty most of whom followed Kappe from Cal Poly, Pomona, committed to an alternative to the more rigid, hierarchical structure encountered at other institutions, establishing SCI-Arc as a mechanism for invention, exploration, and criticism. A 1976 Los Angeles Times article described SCI-Arc as “…a learning environment featuring diverse teaching styles, a minimum of academic restraints, a maximum of student responsibility, a togetherness among students and faculty seldom found outside the home, and a sense of excitement seldom found anywhere.” In the same year, the undergraduate and graduate programs received initial accreditation by the National Architectural Accreditation Board (NAAB), and full accreditation by NAAB for professional degrees of both Bachelor’s and Master’s of Architecture was achieved in 1980. SCI-Arc received numerous awards and commendations, including the subsequent work of many of its alumni. The AIA California Chapter recognized the school’s students and faculty with an Honor Award for the interior renovation of the subject building. In 1991, SCI-Arc was selected as one of two architecture schools to represent the United States at the 5th Biennale of Architecture in Venice, Italy; in 1994, the school was rated 13 out of 20 top Master’s of Architecture programs in the country by US News & World Report. In 2005, former SCI-Arc founding faculty member Thom Mayne was awarded the Pritzker Prize for lifetime achievement in architecture. Mayne is the second Los-Angeles based architect to win the highest honor awarded to a living architect. Twenty years after its founding at the subject Santa Monica property, SCI-Arc relocated to another large industrial building near Marina del Rey, due to a substantial increase in the lease rents of the subject property and associated school buildings. SCI-Arc moved a second time in 2000 to its current location at the former Santa Fe Freight Depot in downtown Los Angeles. - 3 - Since its founding in Santa Monica in 1972, SCI-Arc as an academic institution has achieved worldwide prominence and acclaim; its educational innovations have continued to influence architectural schools locally, nationally, and internationally. Person of Historic Importance Ray Kappe, FAIA, is the founder of SCI-Arc in Santa Monica and served as the school’s director from 1972 to 1987. Kappe is an internationally recognized and published architect/educator who has practiced architecture in Los Angeles since 1953. His work is considered to be an extension of the early Southern California master architects such as Rudolph Schindler and Richard Neutra, and has had wide publication locally, nationally, and internationally. As an educator, Kappe lead SCI-Arc’s faculty, staff, and students with an unconventional architectural education system “promoting freedom of thought, opposing ideas, questioning, invention and concern for urban problems.” During his tenure as Director of SCI-Arc, Kappe received numerous distinguished awards for recognition of his work as a designer and an educator, and his work has had wide publication locally, nationally, and internationally. In 1976, the school was granted accreditation, and the AIA California Chapter also awarded Ray Kappe with an Excellence in Education Award and its students and faculty with and Honor Award for an innovative interior renovation at the subject property. The same year a retrospective of Kappe’s residential work was published in “GA Houses 1.” In 1987, Kappe received the Neutra Award for Professional Excellence. He also received the Topaz Medallion, the highest award for excellence in architecture education in the United States presented by the AIA and the Association of Collegiate Schools of Architecture.