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Corporate Underwriting Kit WAMU.Pdf CORPORATE UNDERWRITING KIT Your NPR News Station in the Nation’s Capital American University Radio 4000 Brandywine Street, NW Washington, DC 20016-8082 wamu.org Program Guide wamu.org/programs WAMU 88.5 Program Guide Time Su Mo Tu We Th Fr Sa MIDNIGHT World Briefing Traditions with 12:20 A.M. Mary Cliff World Business Report With Good 12:30 A.M. Reason Newslink The World 1 A.M. Today The World C G’s World of Today Fair Game with Faith Salie 1:30 A.M. Music 2 A.M. The World Today The Ticket 2:30 A.M. Close Up The World Today The World The World 3 A.M. Today Today From Our Own World Business Global 3:30 A.M. Heart and Soul Correspondent Review The Interview One Planet Business The Interview 4 A.M. World Briefing Assignment From Our Own 4:20 A.M. World Business Report Correspondent Reporting Science in World Business 4:30 A.M. Religion Health Check Close Up On Screen The Word Action Review 5 A.M. World Briefing Morning Edition 5:30 A.M. Metro On Screen Connection 5:50 A.M. Marketplace Morning Report 6 A.M. Morning Edition Infinite Mind The Parent’s 6:35 A.M. The Writer’s Almanac Journal 7 A.M. Morning Edition Speaking of Calling All Pets 7:50 A.M. Faith Marketplace Morning Report 8 A.M. Weekend Weekend Morning Edition Edition 9 A.M. Edition Sunday Saturday The Diane 10 A.M. Rehm Show Car Talk The Diane Rehm Show Wait, Wait... 11 A.M. Don’t Tell Me A Prairie Home DC Politics NOON Companion Hour with Kojo This American The Kojo Nnamdi Show & Jonetta Life Metro 1 P.M. Car Talk Connection Studio 360 Bob Edwards Talk of the The Splendid 2 P.M. Weekend Tell Me More Table Interfaith Nation: Marketplace 3 P.M. Voices Fresh Air With Terry Gross Science Friday Money The State 4 P.M. We’re In On The Media All Things All Things Considered All Things 5 P.M. Considered Considered 6 P.M. Marketplace Public Space 6:30 P.M. A Prairie Home All Things Considered Companion 7 P.M. DC Politics 8 P.M. The World Hour with Kojo & Jonetta Corporate Underwriting Kit 9:04 P.M. The Big Stardate Broadcast Hot Jazz 1 9:06 P.M. On Point Saturday Night The Diane 10 P.M To The Point Rehm Show 10:58 P.M. Health in a Heartbeat Traditions with 11:00 P.M. Soundprint As It Happens Mary Cliff Audience WAMU 88.5 Audience There are… 127,765 WAMU 88.5 listeners that hold senior level positions in their company, including chairman of the board, CEO, president, vice president, treasurer, comptroller, general manager, board member/director, owner/partner, or manager. 143,354 WAMU 88.5 listeners involved in the key purchasing decisions for products and services for their companies. 112,777 WAMU 88.5 listeners who are information technology professionals, involved in computers/mathematics and in all key purchasing decisions for hardware, software, and IT systems. 110,332 WAMU 88.5 listeners working for the federal, state, or local governments, or who are members of the Armed Forces. 186,281 WAMU 88.5 listeners with a postgraduate degree. Our audience is 121% more likely than the average adult in Washington, DC, to have a postgraduate degree. 271,411 WAMU 88.5 listeners living in households with incomes of $100,000+. 114,030 WAMU 88.5 weekly listeners who are professionals with individual incomes of $100,000+. 140,099 WAMU 88.5 listeners with financial investments of $250,000+. 326,101 WAMU 88.5 listeners who attended an arts venue in the last year, including theatre, dance, classical music, live popular musical performances, art galleries, and museums. Source: March 2006–February 2007 Scarborough, Washington DMA Survey Area, 18+. Selected Audience Ratings on WAMU 88.5 (listeners in the total survey area) Daypart Time (Weekdays) AQH CUME AM Drive 5:00–10:00am 50,800 423,500 Mid-day 10:00am–3:00pm 34,000 257,100 PM Drive 3:00–8:00pm 34,500 377,000 Weekend Time CUME Saturday–Sunday 6am–Midnight 24,700 338,700 Weekly Time CUME Corporate Underwriting Kit Monday–Sunday 6am–Midnight 31,500 654,000 Source: Arbitron, Spring 2007; audience 12+ 2 AQH: (Average Quarter Hour) The average number of persons listening to a particular station for at least five minutes during a 15-minute period. CUME: The total number of different persons who tune to a radio station during the course of a daypart for at least five minutes. Testimonials Testimonials from our Clients Our underwriting of WAMU has been very successful for us, and a perfect example of doing well by doing good. The audience is ideal — we reach senior professionals and decision makers. We have achieved a greater level of recognition that helps all of our outreach efforts. Not only do we hear directly from prospects, but our clients have even called to thank us for supporting public radio! We are proud to do so. — Leo Mullen, CEO NavigationArts WAMU’s audience has proven an ideal match for Cultural Tourism DC. The station’s listeners, like the individuals we seek to reach, are engaged in their community, intellectually curious, and physically active. We would be hard pressed to find a better way to reach our target audience in Washington, DC — Kathryn S. Smith, Director Cultural Tourism DC Booz Allen Hamilton takes great pride in providing outstanding service to our clients. We’re proud to sponsor WAMU, an organization that shares the values of excellence and community service. — Booz Allen Hamilton We have found that underwriting on WAMU has consistently delivered results and added value. No greater example is when we hear feedback from Members of Congress or senior staff about how they heard our latest message and want to learn more. — Kent Dellinger Manager, Government Relations Honda North America, Inc. Partnering with WAMU helped IBA’s campaign messages hit the mark. Paired with other targeted advertising and marketing, we saw a dramatic increase in Web site traffic and heard clients remark that they’d heard the spot on air. Thanks, WAMU, for helping us make a positive impact! — Lauren Foote IBA Communications Corporate Underwriting Kit 3 Rate Card Rate Card* Weekday Dayparts On Point ..............................................$350 AM Drive (5–10am) ............................$650 The Parents Journal .............................$200 Midday (10am–3pm) ..........................$375 A Prairie Home Companion Saturday ...$400 PM Drive (3pm–8pm) ..........................$650 A Prairie Home Companion Sunday .....$250 Evenings (8pm–12mid) .......................$275 Public Space/Radio Lab .....................$200 Overnights (12mid–5am) ....................$75 Speaking of Faith ................................$250 The Splendid Table ..............................$250 Weekend Dayparts The State We’re In ...............................$200 Sa/Su (5:00am–12mid) ....................$275 Studio 360 .........................................$125 Run of Schedule Talk of the Nation: Science Friday ........$400 M-F 5:00am–10:00pm .......................$400 Tell Me More .......................................$350 M-F 5:00am–12mid ............................$325 This American Life ...............................$250 M-Su 5:00am–12mid. .........................$250 To The Point .........................................$300 Traditions with Mary Cliff .....................$200 Per Program Rates Wait,Wait…Don’t Tell Me! ....................$275 All Things Considered ..........................$650 Weekend Edition Saturday ...................$400 As It Happens .....................................$150 Weekend Edition Sunday .....................$400 ATC Saturday ......................................$400 With Good Reason ..............................$75 ATC Sunday .........................................$400 The World ............................................$350 Big Broadcast .....................................$200 The Writer’s Almanac ...........................$725 BBC The World Today ...........................$75 BBC World Service ..............................$75 Bob Edwards Weekend ........................$200 Calling All Pets ....................................$250 Car Talk Saturday ................................$400 Car Talk Sunday ...................................$250 The Diane Rehm Show ........................$400 Sunday .......................................$250 Friday News Roundup ..................$400 National Broadcast .....................$1000 Fair Game With Faith Salie ..................$75 Fresh Air with Terry Gross .....................$350 Hot Jazz Saturday Night .......................$300 The Infinite Mind .................................$250 Interfaith Voices ..................................$200 The Kojo Nnamdi Show .......................$400 The DC Politics Hour with Kojo and Jonetta .........................$400 Marketplace ........................................$650 Marketplace Morning Report .......$725 Marketplace Money .....................$375 Metro Connection Friday ..........................................$275 Saturday .....................................$250 Corporate Underwriting Kit Morning Edition ..................................$650 4 Newslink .............................................$75 On The Media ......................................$250 * All rates are net. 20% discount available to non-profit organizations. Credit Guidelines Underwriting Credit Guidelines Enhanced Credits: May be up to 15 seconds in length (including preamble) May include information that further clarifies the identity of the funder, such as: 1. The name of the underwriter’s subsidiary, operating division, or parent company. 2. The underwriter’s product or service line, identified by generic name or trade name.
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