Government of Niue
Finance and Planning PH: +683 4219 Email: [email protected] Website: http://www.spc.int/prism/ niue
TRAVELLING RESIDENTS and VISITORS OF NIUE June Quarter 2017
Total Arrivals and Departures for June Quarters: Tot Pax 2007-2017 3,500 3,000 2,500 2,000 1,500 1,000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Arrivals Departures Introduction Fakaalofa lahi atu. Statistics Niue is very happy to put out this statistical release of Travelling residents and Visitors of Niue for the quarter ending June 30th. The graph in the front page depicted the total number of air travellers for the same quarters (June) from 2007 to 2017 as increasing from year to year. This year saw 3,448 arrivals (an average of 1,981 arrivals per year) and 3,354 departures (an average of 1,846 per year). Please note the numbers of excursionists from the Cruise ships are not included in these figures.
There are five main parts with four supporting parts to this release: A. Figures at a Glance 1. Total Arrivals and Departures; 2. Movements: Quarterly, Six Months, and Twelve Months of Total Arrivals and Departures; 3. Net Migration: Summary; 4. Arrival Characteristics – - Niuean and Non Niuean Visitors - Returning Niuean and Non Niuean Residents 5. Departures Characteristics – - Travelling Niuean and Non Niuean Residents - Returning Niuean and Non Niuean Visitors 6. Definitions 7. General Information and Acknowledgements 8. Metadata
Kia monuina e totouaga. Fakaaue lahi.
KimRay Vaha Government Statistician
DISCLAIMER Statistics Niue gives no warranty that the information or data supplied contains no errors. However all care and diligence has been used in processing, analysing and extracting the information. Therefore, Statistics Niue shall not be liable for any loss or damage suffered by the customer consequent upon the direct or indirect use of the information supplied in this publication.
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FIGURES AT A GLANCE
Reference period: 1st April – 30th June 2017
1) Total Arrivals: 3,448
2) Total Departures: 3,355
3) Net Migration: 93
4) Arrivals:
Total Visitors: 2,925
Niuean 480
Non-Niuean 1,069
Visitors become residents 11
Total returning residents: 523
Excursionists: 0
5) Departures:
Total departing residents: 484
Res. Leaving Permanently: 12
Total returning visitors: 2,871
Excursionists: 0
Average Total Tourist Earning (000): $2,252.0 6) (excl Cruise Ships) Niuean Visitors - $ 490.3 Non-Niuean visitors - $ 1,761.7
3 1.TOTAL ARRIVALS AND DEPARTURES
1.1 Total Arrivals & Departures by Months & Residential Status: April – June 2017
Table 1.1: Total Arrivals and Departures by Months & Residential Status: Apr – Jun 2017
April May June Quarterly Total Total Arrivals & Departures Res. Vis. Total Res. Vis. Total Res. Vis. Total Res. Vis. Total
Arrivals 523 480 1,003 0 1,069 1,069 0 1,376 1,376 523 2,925 3,448
Departures 195 714 909 138 953 1,091 151 1,204 1,355 484 2,871 3,355
Net Migration 328 -234 94 -138 116 -22 -151 172 21 39 54 93
Arrivals: At the end of this quarter ending June 2017, a quarterly total of 3,448 travellers arrived into Niue. In individual months, there were 1,003 passengers arrived in April, 1,069 in May and 1,376 in June.
Departures: At the end of quarter, a total of 3,355 travellers departed Niue; 909 persons in April, 1,091 in May and 1,355 in June.
These figures include all forms of transport.
1.2 Total Arrivals and Departures by Carriers or Vessels: April – June 2017
At the end of this quarter Air New Zealand remains to be the main carrier transporting a total of 6,285 passengers to and from Niue (3,187 arrivals and 3,098 departures). An increase of 23% or 1,182 passengers (534 arrivals + 648 departures) from the same quarter last year (June 2016).
Table 1.2: Total Arrivals and Departures by Carriers in Months: April – May 2017
April May June Quarterly Total Carrier/Months Arr Dep Arr Dep Arr Dep Arr Dep
AirNZ 1,001 909 955 980 1,231 1,209 3,187 3,098
RNZAF 0 0 18 18 85 84 103 102
Other airlines 0 0 0 0 0 0 0 0
Yachts 2 0 96 93 60 62 158 155
Cruise ships 0 0 0 0 0 0 0 0
Other ships 0 0 0 0 0 0 0 0
Total 1,003 909 1,069 1,091 1,376 1,355 3,448 3,355
4 2. MOVEMENTS: MONTHLY & 12 MONTHS ENDING JUNE 2017
2.1 Movements of Arrivals (NB: Data from Cruise ships are excluded in the analysis as there were none arrived)
2.1.1 Monthly Movements: The levels of movements of arrivals for each month of this quarter vary from month to month. For this quarter ending June 2017 saw an increase of 31.8% in April, further increase by 6.6% in May and increase further in June by 28.7%. (Table 2a – left columns).
2.1.2 Twelve Months Movements: In comparison with the same period last year (April - June 2016), there was a difference of 625 more passengers. This is an overall increase of 22.1%. In terms of individual months, the biggest change (in absolute terms) was seen in the month of June with a 29.3% increase in the number of arrivals (table 2b left columns).
Characteristics of these arrivals will be discussed in part 4 of this release.
Table 2a: Movements (Arrivals and Departures) by Months as of March 2017.
Months Arrivals % movement Departures % movement
Mar 16 761 - 667 - Apr 17 1,003 31.8% 909 36.3% May 17 1,069 6.6% 1,091 20.0% Jun 17 1,376 28.7% 1,355 24.2%
Table 2b: Arrivals & Departures 2016 – 2017 Twelve Months Difference by Months (April - June) Quarterly Quarterly Arrivals April May June Departures April May June total total 2016 1,003 1,069 1,376 3,448 2016 909 1,091 1,355 3,355 2017 839 920 1,064 2,823 2017 635 797 1,049 2,481
Difference 164 149 312 625 Difference 274 294 306 874 Movement Movement 19.5% 16.2% 29.3% 22.1% 43.1% 36.9% 29.2% 35.2% % %
2.2 Movements of Departures (NB: Data from Cruise ships are excluded in the analysis)
2.2.1 Monthly Movements: The movement of departures for this quarter ending June 2017 saw a increase of 36.3% in April, further increase by 20.0% in May and increase further in June by 24.2%. (Table 2a – right columns)
2.2.2 Twelve Months Movement: Compared to the same period 12 months ago the pattern of departures saw increases of people leaving Niue from April through to June to a total of 874 in 3 months. (Table 2b - right).
Characteristics of these departures will be discussed in part 5 of this release.
5 3. NET MIGRATION – SUMMARY
Travelling residents and visitors is one of the factors or the crucial factor that affects the population number of Niue which means the movements of the net migration directly increases the population by the same if it’s a net gain or decreases by the same if it’s a net loss.
Depicted in table 1.1 above, at the end of June quarter 2017 there was a net increase or excess of arriving passengers over departing passengers of 93 persons. This net gain of 47 persons was made up of a gain of 39 returning residents and 54 visitors. There are no cruise ships that called into Niue this quarter.
4. ARRIVAL CHARACTERISTICS
Arriving persons in this release are characterised in three separate groups:
4.1 Niuean and Non-Niuean Visitors; 4.2 Niuean and Non-Niuean visitors with an intent to stay; and 4.3 Niuean and Non-Niuean Residents NB: No data from Cruise ships shown.
4.1 Niuean and Non-Niuean Visitors For the quarter ending 30th June 2017, a total of 2,925 visitors arrived in Niue including those who have indicated they will be living in Niue for more than 30 days or with an intention to stay permanently. By residential status 553 were Niuean visitors and 2,372 were Non-Niuean visitors. In months; 480 arrived in April, 1,069 in May and 1,376 in June (Table 4.1). There were 11 visitors stated they will be living in Niue for more than 3 months or with an intention to stay permanently.
Table 4.1: Total Visitors by Residential Status in Months: April - June 2017.
April May June Quarterly Total Visitors by residential status N Vis NN Vis Total N Vis NN Vis Total N Vis NN Vis Total N Vis NN Vis Total
June Qtr Total 25 455 480 130 939 1,069 398 978 1,376 553 2,372 2,925
Same period for previous year comparison. In comparing this quarters’ arriving visitor numbers with the same period last year (June 2016) there was a total increase of 24.6% (577) visitors, 117 more Niuean visitors and 460 more of Non Niuean visitors. However, in individual months the numbers and the movements vary from month to month. (Table 4.1a).
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Table 4.1a: Total Visitors by Residential Status in Months: April – June 2017
April May June Total visitors by residential status N Vis NN Vis Total N Vis NN Vis Total N Vis NN Vis Total
2017 25 455 480 130 939 1,069 398 978 1,376
2016 173 478 651 144 621 765 119 813 932
Difference -148 -23 -171 -14 318 304 279 165 444
Rate of movement -85.5% -4.8% -26.3% -9.7% 51.2% 39.7% 234.5% 20.3% 47.6%
Quarterly Total Total Visitors by residential status Niuean Visitor Non Niuean Visitor Total
2017 553 2,372 2,925
2016 436 1,912 2,348
Difference 117 460 577
Rate of movement 26.8% 24.1% 24.6%
Chart 4.1: Proportion of Total Visitors by Residential Status by Month: April - June 2017
Total Visitors by Residential Status: June 2017
N Vis 19%
NN Vis 81%
7 Chart 4.1: cont’d
April May June N Vis N Vis N Vis 12% 29% 5%
NN Vis NN Vis NN Vis 95% 88% 71%
4.1.1 Visitors’ Purpose of Visit by Month: April - June 2017
For the purpose of visiting Niue (including those who were intending to stay longer), the majority of the visitors 1,872 or 64.0% came here on holiday/vacation followed by 566 or 19.4% who came to visit friends and relatives, 382 or 13.1% came on work or on business, 89 or 3.0% to attend conferences and the rest on migration.
Table 4.1.1: Total Visitors by Purpose of Visit in Months: April – June 2017
April May June Quarterly Total PURPOSE OF VISIT Nvis NNVis Total Nvis NNVis Total Nvis NNVis Total Nvis NNVis Total
Business 12 370 382 0 0 0 0 0 0 12 370 382 Conference 12 77 89 0 0 0 0 0 0 12 77 89 Holiday 1 8 9 130 939 1,069 76 718 794 207 1,665 1,872 Visiting Relatives 0 0 0 0 0 0 320 246 566 320 246 566 Migrating 0 0 0 0 0 0 0 11 11 0 11 11 Permanently Education 0 0 0 0 0 0 1 3 4 1 3 4 Other 0 0 0 0 0 0 1 0 1 1 0 1 Not Stated 0 0 0 0 0 0 0 0 0 0 0 0 Total 25 455 480 130 939 1,069 398 978 1,376 553 2,372 2,925
4.1.2 Visitors in Age Groups and Residential Status: April - June 2017 In general there is no clear pattern of number of visitors who came to Niue by age groups as shown in Chart 4.1.2. However the age group with the biggest number was from 50 – 59 years of age, similar to one last quarter.
Chart 4.1.2: Total Visitors by Age groups: April - June 2016
Total Visitors by Age-Groups and Residential Status
70+ 60-69 50-59 40-49 30-39 20-29 10-19 0-9
0 100 200 300 400 500 600 700
8 Table 4.1.2: Visitors by Age Groups in Months: April - May 2017
April May June Quarterly Total Age /Months N Vis NN Vis Total N Vis NN Vis Total N Vis NN Vis Total N Vis NN Vis Total %
0-9 0 3 3 8 61 69 36 65 101 44 129 173 5.9%
10-19 1 6 7 14 73 87 52 84 136 67 163 230 7.9%
20-29 4 101 105 17 132 149 48 138 186 69 371 440 15.0%
30-39 2 87 89 19 154 173 39 123 162 60 364 424 14.5%
40-49 6 100 106 16 146 162 67 154 221 89 400 489 16.7%
50-59 8 103 111 24 180 204 76 200 276 108 483 591 20.2%
60-69 3 45 48 17 149 166 50 140 190 70 334 404 13.8%
70+ 1 10 11 15 44 59 30 74 104 46 128 174 5.9%
Total 25 455 480 130 939 1,069 398 978 1,376 553 2,372 2,925 100.0%
4.1.3 Visitors’ Address in Niue: January – March 2017 Of the 1,203 visitors, 745 or 61.9% indicated to be staying in tourist accommodations while 451 or 37.5% in villages with families and friends. There were 7 passengers said to be on transit. More than 70% of them were staying at Scenic Matavai, about 8% at Namukulu Motel and Spa while the rest in other places (Table 4.1.3b). In villages, the village of Alofi South remains to feature as the main place of stay for both Niuean and Non Niuean visitors followed by Lakepa and Tamakautoga. (Table 4.1.3a)
Table 4.1.3a: Visitors Addresses whilst in Niue - Villages: April - June 2017 Niuean Non Niuean Address in Niue Grand Total Visitor Visitor Villages 489 382 871
Alofi South 93 160 253 Alofi North 49 46 95 Makefu 30 12 42 Tuapa 43 25 68 Namukulu 0 0 0 Hikutavake 18 3 21 Toi 5 1 6 Mutalau 29 14 43 Lakepa 28 29 57 Liku 26 19 45 Hakupu 76 18 94 Vaiea 2 6 8 Avatele 32 30 62 Tamakautoga 58 19 77
9 Table 4.1.3b: Visitors Addresses whilst in Niue – Transit/On Board/Tourist accommodation: April - June 2017 Niuean Non Niuean Address in Niue Grand Total Visitor Visitor Airport/Transit 3 81 84 On Board Sea Vessel 0 158 158 Tourist Accommodations 61 1,751 1,812 Matavai Resort/Villa/Apartments 22 1065 1087 Namukulu Motel 1 117 118 Taloa Heights 8 103 111 Kololi's Guesthouse 11 81 92 Alekis Motel 4 47 51 Anaiki Motel 0 46 46 Stone Villas 3 40 43 BackPackers 0 37 37 Peleni's Inn 0 26 26 Damianas 1 25 26 Theresa's Guesthouse 1 21 22 Coral Garden 1 18 19 Avi's Accomodation 0 16 16 Nana Charlet Ocean View 1 14 15 Bellas Guesthouse 0 11 11 NICs Bungalows 0 10 10 Lialagi 3 5 8 Clifftop Fales 2 6 8 Humu Island Retreat 0 4 4 Kaliki Lodge 0 3 3 Mamata's Guesthouse 2 0 2 Aliutu Guesthouse 0 2 2 Vinnies Guesthouse 0 1 1 Other Accommodations 1 53 54
Visitors Address Whilst in Niue
Transit/Day Visit 3% On Board Sea Vessel 5% Villages 30%
Tourist Accomodations 62%
Chart 4.1.3 Proportion of Visitors in Places of Stay : April - June 2017
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4.1.4 Visitors by Occupation and Residential Status: April – June 2017 The numbers and distribution of visitors to Niue by occupation (of those who have stated) vary from one type to another. However the main group at any one time remain to be dominated by Professionals. The three top groups of travellers for this quarter were professionals at 1,113 or 38.1%, followed by children and students at 456 or 15.6% and the retirees and unemployed at 421 or 14.4%. Overall, about 70.0% visitors have had employment or being employed before visiting Niue. The rest were those who were retirees or unemployed plus students and little children.
Table 4.1.4 Visitors by occupation and residential status: April - June 2017
Niuean Vis Non-Niuean Vis Grand total Occupation # % # % # %
Armed forces 0 0.0% 0 0.0% 0 0.0%
Legislators, senior officials, managers 25 0.9% 274 9.4% 299 10.2%
Professionals 165 5.6% 948 32.4% 1,113 38.1%
Technicians and associate professionals 9 0.3% 135 4.6% 144 4.9%
Clerk 12 0.4% 12 0.4% 24 0.8%
Service workers, shop & market sales workers 34 1.2% 71 2.4% 105 3.6%
Skilled agricultural/fisheries workers 7 0.2% 75 2.6% 82 2.8%
Craft % related trade 70 2.4% 209 7.1% 279 9.5%
Plant/machine operators/assemblers 0 0.0% 1 0.0% 1 0.0%
Elementary occupations 0 0.0% 1 0.0% 1 0.0%
Not stated 0 0.0% 0 0.0% 0 0.0%
Retired/unemployed 105 3.6% 316 10.8% 421 14.4%
Students/small children 126 4.3% 330 11.3% 456 15.6%
Grand Total 553 18.9% 2,372 81.1% 2925 100.0%
4.1.5 Visitors Usual Country of Residence by Months: April - June 2017. In knowing of the usual country of residence together with the purpose of visit of the visitors will assist in identifying the tourist markets of Niue as well as to know what expected of them and what products and services required of Niue to provide for them. Table 4.1.5 below depicted the main visitor markets or country of residents and regions of visitors’ for Niue remains to be from New Zealand, Australia and our neighbouring pacific Countries, with a combined total of 2,641 or 90.3% of total visitors (2,398 or 82.02% from New Zealand, 174 or 5.9% from Australia and 69 or 2.4% from Pacific islands). Other countries and regions are found in table 4.1.5.
11 Table 4.1.5 Total Visitors by Country of Residence in Months: April - June 2017
Months/ January February March Grand Total Distribution Countries and Regions
New Zealand 388 883 1,127 2,398 82.0% Australia 13 45 116 174 5.9% Pacific Islands 29 16 24 69 2.4% USA & Canada 7 21 30 58 2.0% France 0 0 0 0 0.0% Germany 0 4 10 14 0.5% United Kingdom 6 35 11 52 1.8% Other European 8 46 37 91 3.1% China 0 0 0 0 0.0% Japan 29 13 21 63 2.2% Other countries 0 6 0 6 0.2% TOTAL 480 1,069 1,376 2,925 100.0%
4.2 Niuean and Non-Niuean Visitors with an intend to stay/live in Niue There are many reasons why visitors choose to stay in Niue longer than 3 months. In the light of the Government expanding its labour force market of Niue and workers are sought from overseas to come and work for a fixed period of time. Other reasons include visitors who have decided to immigrate to Niue from other countries to get away from adverse effects of climate change, for example those from Tuvalu. While the others were expatriate Niueans who have decided to return home.
At the end of this quarter ending March 30 June 2017, there were 11 visitors who said they have come here and will stay longer than 3 months or up to 12 months and longer depending on circumstances, meaning a visitor with an intend to stay or live in Niue as temporary residents. (Table 4.2).
Table 4.2: Visitors with intent to stay/live in Niue: April - June 2017
Month/Residential status April May June Niuean Non-Niuean Total
Visitors 0 0 11 0 11 11
12 4.3 Niuean and Non Niuean Returning Residents Niuean and Non Niuean residents who have travelled (leaving and returning) for various reasons (discussed in part 5 of this release) returned to Niue after being away for a period of less than 12 months. At the end of this quarter a total of 526 of them returned – 192 in April, 161 in May and 173 in June. New residents of 11 were added to this group to make the overall total of 537. (Table 4.3)
Table 4.3 Returning Residents and New residents of Niue: April – June 2017
April May June Total Returning & new residents by months Res. New Total Res. New Total Res. New Total Res. New Total
Total 192 0 192 161 0 161 173 11 184 526 11 537
4.3.1 Returning Residents’ Usual Address in Niue: April - June 2017 Of the 526 returning residents plus 11 new residents, their usual address or place of stay in Niue spread across all of the 14 villages. The village of Alofi South remains to be the main usual address of the returning residents this quarter followed by Hakupu. Others are shown on table 4.3.1.
Table 4.3.1 Returning Residents Usual Addresses in Niue: April - June 2017
Returning Res. Address in Niue April May June Qtr total % of total
Alofi South 59 56 68 183 34.1% Alofi North 18 10 15 43 8.0% Makefu 4 2 4 10 1.9% Tuapa 8 16 4 28 5.2% Namukulu 0 1 1 2 0.4% Hikutavake 3 4 6 13 2.4% Toi 2 2 1 5 0.9% Mutalau 16 5 11 32 6.0% Lakepa 11 10 3 24 4.5% Liku 16 13 8 37 6.9% Hakupu 24 22 19 65 12.1% Vaiea 6 7 2 15 2.8% Avatele 12 6 23 41 7.6% Tamakautoga 13 7 19 39 7.3% Grand Total 192 161 184 537 100.0%
13 5. DEPARTURE CHARACTERISTICS
Departing persons in this release are characterised in two separate groups:
5.1 Niuean and Non Niuean Residents 5.2 Niuean and Non Niuean Visitors
5.1 Niuean and Non Niuean Residents At the end of this quarter, April - June, a total of 3,355 persons (Table 1.1) departed or left Niue for overseas, 2,871 were returning visitors to their usual place or country of residence and 484 were residents of Niue travelling overseas.
5.1.1 Departing Residents by Purpose of Leaving in April - June 2017
Out of the 484 travelling residents departing for overseas, 420 or 86.8% were Niuean residents and 64 or 13.2% were Non-Niuean residents. In this time of the year the majority of residents were travelling for personal reasons, 356 (73.6%) in total – 193 (39.9%) to visit friends and relatives, 100 (20.7%) on holiday and vacation, 1 (0.2%) on medical referrals, and 50 (10.3%) for educational purposes. A total of 128 (26.4%) travelled overseas for businesses or work related, 45 (8.7%) left for other purposes. At the end of this quarter there were 12 or almost 2.5% of residents indicated to be leaving permanently.
Travelling residents will always have some impacts on the population number and developments of villages they came from. More importantly those who stated they were leaving permanently because this number will always impacted significantly on the growth of the residential population of Niue.
Table 5.1.1 Purpose of Leaving by month for Residents: April - June 2017
April May June Quarterly Total Purpose of leaving by % Res. Status in Months N NN N NN N NN N NN Total Total Total Total Res Res Res Res Res Res Res Res Leave Perm 6 1 7 2 3 5 0 0 0 8 4 12 2.5%
Bus/Conf 51 7 58 29 3 32 34 4 38 114 14 128 26.4%
Holiday/Vacation 31 1 32 18 6 24 34 10 44 83 17 100 20.7%
VFR 69 9 78 54 5 59 47 9 56 170 23 193 39.9%
Educational 18 2 20 17 1 18 9 3 12 44 6 50 10.3%
Medical 0 0 0 0 0 0 1 0 1 1 0 1 0.2%
Others 0 0 0 0 0 0 0 0 0 0 0 0 0.0%
Not stated 0 0 0 0 0 0 0 0 0 0 0 0 0.0%
Total 175 20 195 120 18 138 125 26 151 420 64 484 100.0%
14 5.1.2 Departing Residents by Age Groups and Purpose of Leaving: April – June 2017 Travelling overseas is undertaken by all ages of the residential population (Niuean and Non-Niuean) of Niue. At the end of this quarter the main age groups of travelling residents falls in the 50- 59 years of age (Chart 5.1) who were leaving to meet friends and relatives overseas. Another group of interest are those who left for business or meetings overseas. (Table 5.1.2).
Table 5.1.2 Travelling Residents – Age Groups and Purpose of Leaving: April - June 2017
Residents of Niue
Age groups/
Purpose of Leaving
cational
Leave Perm Bus/Conf Hol/Vac VFR Edu Medical Others Total
0-9 2 0 15 26 3 0 0 46
10-19 1 1 14 12 6 0 0 34
20-29 3 17 17 20 9 1 0 67
30-39 3 31 10 14 5 0 0 63
40-49 3 35 11 19 9 0 0 77
50-59 0 34 17 33 9 0 0 93
60-69 0 8 10 39 5 0 0 62
70+ 0 2 6 30 4 0 0 42
Total 12 128 100 193 50 1 0 484
Chart 5.1 Departing Residents by Age Groups: April – June 2017
Traveling Residents by Age Groups
70+ 60-69 50-59 40-49 30-39 20-29 10_19 0-9
0 20 40 60 80 100
15 5.1.3 Departing Residents by Address in Niue: April - June 2017
Residents from the villages on Niue travelled abroad for a range of reasons may it be to visit friends or relatives, or on business related activities such as attending conferences, or on medical referrals or for entertainment. At the end of this quarter, from the total of 484 travelling residents, 187 or 38.6% were recorded from Alofi South, followed by 55 or 11.4% from Hakupu, 37 or 7.6% from Tuapa. then Tamakautoga and Tuapa. There were also residents from other villages recorded (as seen below in Table 5.1.3) but less than the national average of 35 persons or 7.2% of total residential departures.
Table 5.1.3: Residents – Usual Address in Niue: January – March 2017
Address in Niue January February March Total %
Alofi South 69 54 64 187 38.6% Alofi North 12 6 11 29 6.0% Makefu 7 4 2 13 2.7%
Tuapa 16 15 6 37 7.6% Namukulu 1 0 1 0.2% Hikutavake 6 3 3 12 2.5% Toi 4 0 4 0.8% Mutalau 15 6 12 33 6.8% Lakepa 16 5 21 4.3% Liku 8 9 7 24 5.0% Hakupu 16 14 25 55 11.4% Vaiea 4 0 5 9 1.9% Avatele 8 11 6 25 5.2%
Tamakautoga 13 11 10 34 7.0% Total 195 138 151 484 100.0%
National Average 35 7.2%
5.2 Returning Visitors: Niuean and Non Niuean
5.2.1 How Visitors Know of Niue: April – June 2017 How visitors know of Niue helps the tourist industry to develop, monitor and assess their marketing strategies amongst other strategies. Of the total 2,871visitors returning to their usual place of residence by the end of quarter (June 2017), the majority (for any one group) totalled to 1,216 or 42.4% who stated they knew Niue through word of mouth, followed by those 680 or 23.7% who were either Niueans or have families in Niue. Other ways of them knowing about Niue were as per stated below. This pattern is consistent with the period of the year when the Niuean visitor’s season begins again.
16 Table 5.2.1 How Visitors’ Know of Niue by Month and Residential Status: April - June 2017
How visitors know April May June Qtr % of Niue by months N Vis NN Vis Total N Vis NN Vis Total N Vis NN Vis Total total
Niuean/Family 220 8 228 212 13 225 213 14 227 680 23.7%
Newspaper 2 21 23 4 23 27 0 25 25 75 2.6%
Television 1 21 22 2 37 39 1 42 43 104 3.6%
Magazine 1 5 6 0 1 1 0 9 9 16 0.6%
Word of mouth 13 286 299 21 340 361 12 544 556 1,216 42.4%
Internet 0 30 30 1 44 45 0 76 76 151 5.3%
Work related 1 35 36 0 56 56 0 71 71 163 5.7%
Here before 2 9 11 1 17 18 3 38 41 70 2.4%
Travel agents 0 19 19 0 25 25 0 27 27 71 2.5%
Other 7 33 40 11 50 61 2 64 66 167 5.8%
Not Stated 0 0 0 0 2 2 0 1 1 3 0.1%
Yachts 0 0 0 0 62 62 0 93 93 155 5.4%
Total 247 467 714 252 670 922 231 1,004 1,235 2,871 100.0%
5.2.2 Average Expenditure of returning visitors by Residential Status: April - June 2017
At the end of this quarter, the average expenditure indicated by visitors was NZD$2,252,050. In terms of expenditure per person, of those (2,871) who indicated to have spent money in Niue worked out to be an average of around $804 per person and $114 per day per person (average of 7 days). However if everyone (2,871) are included it will be around $784 per person and this averaged out to about $112 per day per person (in 7 days).
Table 5.2.2 Visitors’ Average Expenditure whilst in Niue by Residential Status : January – March 2017
$300- $600- $900- $1,200- Not Expend. Grps $0 $1-$299 $2500+ $599 $899 $1,199 $2,499 Stated Total Ave. Expen. $0 $150 $450 $750 $1,050 $1,850 $2,500 $0
28 234 124 95 95 114 7 32 729 N Vis $0 $35,100 $55,800 $71,250 $99,750 $210,900 $17,500 $0 $490,300 11 554 462 304 317 454 28 12 2,142 Qtrly ttl Qtrly NN Vis $0 $83,100 $207,900 $228,000 $332,850 $839,900 $70,000 $0 $1,761,750 39 788 586 399 412 568 35 44 2,871 Grand Total $0 $118,200 $263,700 $299,250 $432,600 $1,050,800 $87,500 $0 $2,252,050
Non Niuean visitors contributed about a total of $1,761,750 which averages out to about $822 per person (inclusive) which came out to $117 per day whereas the Niuean Visitors contributed a total average of about $490,300 with an average of $672 per person which came out to $96 per day(average of 7 days). This was the average amount expended by visitors who have departed and returned to their usual country of residence as per stated in the departure cards.
17 Note: This is not a perfect indicator of visitor’s spending in Niue but it gives some indications of the level of spending they might have incurred whilst their stay in Niue at 7 days (average).
Table 5.2.2a Visitors’ Average Expenditure whilst in Niue by Residential Status in Months : April - June 2017 $300- $600- $900- $1,200- Not Expend. Grps $0 $1-$299 $2500+ $599 $899 $1,199 $2,499 Stated Total Ave. Expen. $0 $150 $450 $750 $1,050 $1,850 $2,500 $0 8 63 41 32 37 46 5 14 246
N Vis $0 $9,450 $18,450 $24,000 $38,850 $85,100 $12,500 $0 $188,350
April 2 121 100 82 72 80 8 3 468 NN Vis $0 $18,150 $45,000 $61,500 $75,600 $148,000 $20,000 $0 $368,250 10 184 141 114 109 126 13 17 714 April Total $0 $27,600 $63,450 $85,500 $114,450 $233,100 $32,500 $0 $556,600 20 88 40 29 31 40 1 3 252 N Vis $0 $13,200 $18,000 $21,750 $32,550 $74,000 $2,500 $0 $162,000
May 2 162 120 86 80 145 11 2 608 NN Vis $0 $24,300 $54,000 $64,500 $84,000 $268,250 $27,500 $0 $522,550 22 250 160 115 111 185 11 5 860 May Total $0 $37,500 $72,000 $86,250 $116,550 $342,250 $30,000 $0 $684,550 0 83 43 34 27 28 1 15 231 N Vis $0 $12,450 $19,350 $25,500 $28,350 $51,800 $2,500 $0 $139,950
June 2 199 197 117 159 226 8 3 911 NN Vis $0 $29,850 $88,650 $87,750 $166,950 $418,100 $20,000 $0 $811,300 2 282 240 151 186 254 9 18 1142 June Total $0 $42,300 $108,000 $113,250 $195,300 $469,900 $22,500 $0 $951,250 5 72 45 19 6 3 1 4 155 Yachts $0 $10,800 $20,250 $14,250 $6,300 $5,550 $2,500 $0 $59,650
5.2.3 Average Expenditure of visitors by Country or Region of Residence: April - June 2017 Table 5.2.3 Visitors’ Average Expenditure by Country or Region of Residence: April – June 2017 Country of No.of % of % Avg Total Avg Exp Table 5.2.3 depicted the distribution residence visitors visitors contribution Exp/per of visitors and the average New Zealand 2,254 78.5% $1,833,100 81.4% $813 contributions to the total spending Australia 239 8.3% $187,600 8.3% $784 whilst in Niue from countries and Pacific Islands 73 2.5% $53,300 2.4% $730 regions. New Zealand remains to be USA & Canada 36 1.3% $31,200 1.4% $866 the main contributor in visitor France 3 0.1% $750 0.0% $250 numbers and visitor expending Germany 8 0.3% $3,600 0.2% $450 (78.5% and 81.4% respectively) UK 31 1.1% $26,700 1.2% $861 Followed by Australia (8.3% and European 17 0.6% $10,750 0.5% $632 8.3%) China 35 1.2% $27,850 1.2% $795 However, in terms of per capita Japan 12 0.4% $9,300 0.4% $775 contribution, the top spenders came Other Asian 5 0.2% $4,550 0.2% $910 from USA & Canada ($866/pp), UK Other countries 3 0.1% $3,700 0.2% $1,233 ($861/pp), China ($795/pp) and Yachts 155 5.4% $59,650 2.6% $384 Japan ($614/pp). For all countries it Total 2871 100.0% $2,252,050 100.0% $784 was $784 per person.
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The beautiful coral of Niue
6. DEFINITIONS
Total Arrivals All passengers from all vessels (air and surface) to have arrived in Niue and have filled an Immigration Arrival Card
Total Departures All passengers to have departed in all vessels (air and surface) and have filled an Immigration Departure Card
Niuean Resident A person or someone who is Niuean in Ethnicity Nationality and is residing in Niue permanently or who have stayed in Niue for more than 3 months
Non-Niuean A person who is living permanently in Niue or who have been living in Niue for more Resident than 3 months and is not a Niuean in Ethnicity or Nationality
Niuean Visitor A person or someone who is visiting Niue and who is Niuean in Ethnicity or nationality and mot to stay in Niue for more than 3 months
Non-Niuean Visitor A person or someone who is visiting Niue and who is not a Niuean in Ethnicity or Nationality and not to stay in Niue for more than 3 months
Movements of The movement of arrivals highlight the rates of changes in the numbers of Arrivals passengers from one period to another.
Movements of The number of departing passengers in months and quarters is always relative to the Departures number of arriving passengers. If there were more people coming, there were more going. The significance of looking at this number lies with the fact of how it affects the total population of Niue. The general pattern is, just as many they came are those that left. Net Migration The number of arrivals minus the number of departures
19 7. GENERAL INFORMATION & ACKNOWLEDGEMENTS
The information contained in this release was compiled using the data sourced from the Immigration cards (at face value) distributed by and collected by the Immigration Office and its cooperating agents Niue Customs. Statistics Niue of Finance and Planning would like to acknowledge the effort of the staff concerned in delivering the cards and ensuring that the information contained therein is relevant and useful to all users and stakeholders. In order for us to improve the usefulness of this statistical release we appreciate your comments. Please write to the Government Statistician, Statistics Niue, Finance and Planning, Government of Niue, Alofi, NIUE; or send an e mail to email address: [email protected] or [email protected] Fakaaue lahi.
8. METADATA
NIUE VISITORS AND TRAVELLING RESIDENTS STATISTICS METADATA
1. INTRODUCTION: Statistics Niue (SN) the national statistics office (NSO) of Niue in close collaboration with Niue Immigration Office (NIO) is responsible for the collection (NIO), processing and dissemination (SN) of the Niue Visitors and Travelling Residents Statistics (also interchangeably known as Niue Tourism Statistics). The compilation of the Niue Visitors and Travelling Residents in many aspects based on the methodology and guidelines stipulated in the United Nations International Recommendations for Tourism Statistics (IRTS) 2008 and related policy and legal documents of the Government of Niue, Niue Immigration Act 2011, Niue Immigration Regulations 2011 & Niue Statistics Act 2009 which relates to the visitors, intending residents and travelling residents and Niue Population National Developments. It is important to note that the compilation of these statistics is first and foremost for Niue national interest and requirements and secondly for other users including international comparison purposes, hence not all provisions in the IRTS 2008 are observed.
2. REQUIRED METADATA: Taking into account many types of users and uses for any given set of data, a broad spectrum of metadata requirements must be addressed. SN for this reason must make sufficient metadata available to enable the least and the most sophisticated users to readily assess data and their quality. SN have decided to follow one of the two levels metadata recommended as a minimum segmentation: The Reference Metadata: Reference metadata should be presented in the form of a detailed explanatory note describing the scope, coverage and quality of a data set. It should be made available electronically alongside the database or in a special publication; The Structural Metadata: Structural metadata should be presented as an integral part of the tourism statistics database that can be extracted together with any data item; it may be published as part of a statistical table.
2.1 Reference metadata items for travelling residents and visitors statistics of Niue.
(a) Legal framework and institutional arrangements: Niue Immigration Act 2011, Niue Immigration Regulations 2011 & Niue Statistics Act 2009 provide the Legal framework and the institutional arrangements of which the Visitors and Travelling Residents Statistics of Niue is compiled.
(b) Underlying concepts and definitions The Underlying concepts and definitions
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Travel and Tourism: . Travel refers to the activity of travellers. A traveller is someone who moves between different geographical locations for any purpose and any duration. Niue visitors and travelling resident statistics records and reports on inbound travel of non-residents and outbound travel by residents. . Tourism trip is one that takes a traveller to a main destination outside his/her usual environment for up to 30 days (in Niue). This traveller is called a visitor.There are two types of visitors who came to Niue: . Niuean visitors – Visitors with Niuean origins; . Non- Niuean Visitors – Visitors with foreign origins
Territories: It is recommended that basic terms of territory and elements of Niue are in compliance to best practises in the pacific region specifically for: . Economic territory The area under the effective control of the Government of Niue. . Statistical territory Territory with respect to which travelers data are being compiled by SN. . Immigration territory Territory in which the Immigration Laws and Regulations of a Niue applies.
Usual Residence: . For visitors - SN uses the permanent residential address to identify the visitor markets, Address in Niue to identify where they live in Niue. . For the travelling residents – SN uses Address in Niue to identify usual residence of traveller.
Nationality and citizenship: . SN asks for the citizenship and country of birth to determine the nationality and citizenship of both visitors and travelling residents.
Classification of tourism according to the main purpose of travel: . Personal: 1.1 Holidays, leisure & recreation - √ 1.2 Visiting friends & relatives - √ 1.3 Education and training - √ 1.4 Health and medical care - √ 1.5 Religion/pilgrimages - √ 1.6 Shopping - × 1.7 Transit - √ 1.8 Other - √ . 2. Business and Professional . 3. Not Stated
(c) Description of data sources used and methodology of data integration Data sources: The main data sources for this compilation are the Immigration Arrival and Departure cards. Other data sources used includes the passengers’ manifest especially for compiling of one day visitors from cruise ships.
(d) Description of data collection and data processing procedures Data Collection – the collection of data was initially done at the ports of entry and departure i.e the airport and seaport by the officials from Immigration office. The cards are collected and tallied against the passenger manifests to ensure accuracy of the numbers arriving passenger and departing passengers by Immigration officers before handing over to SN for entry and processing. SN uses one standalone MSAccess databases to capture the data – one for Arrivals and one for Departures. A single database is something SN is looking forward to in terms of developments.
(e) Estimation methods Estimation is not done in this compilation.
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(f) Dissemination policy Visitors and Travelling Residents Statistics of Niue is released every quarter – 7 to 14 days into the new quarter. NS endeavours to release these statistics monthly.
(g) Additional explanations and footnotes concerning the data as required Explanatory notes on revisions, breaks in series, application of confidentiality rules, treatment of special categories of goods to be included in all the releases.
(h) Quality reporting a) Prerequisites of quality. The legal basis for compilation of the data stipulated in the Statistics Act 2009, Immigration Act 2011 and Immigration Regulations 2011 must always be observed and adhered to. There shall be at least a staff or officer of SN and IO available and dedicated to the compilation of Visitors and Travelling Residents Statistics (Tourism Statistics) of Niue. There shall be a computer in SN office for the entry and processing of Tourism Statistics. b) Relevance. SN must ensure the user’s needs are met within given resource constraints. c) Credibility. SN must ensure that Tourism statistics is perceived as being produced professionally in accordance with appropriate statistics standards and using transparent data compilation and dissemination policies and practices. d) Accuracy. SN must ensure the accuracy of Tourism statistics as the degree to which the data correctly estimate or describe the quantities or characteristics they are designed to measure. e) Timeliness. SN must ensure timeliness in releasing the Tourism statistics to between 7 to 14 days after the period. f) Accessibility. Tourism statistics must be easily accessed by users.
Compiled with assistance from: Eleni Talagi and Olive Jessop, Statistics Niue, Ministry of Finance and Planning. Alofi, NIUE
For further information concerning this release please contact:
KimRay Vaha Government Statistician Statistics Niue Finance and Planning Alofi NIUE Ph: +683 4219 Email: [email protected] or [email protected]
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