Marketing Update
November 10, 2016 Open Enrollment Advertising Creative
7971_SSHIX_ElTiempo_Print_FIN.pdf 1 10/18/16 5:15 PM
El 85% califica para asistencia federal con sus pagos mensuales
AVERIGUA SI CALIFICAS
Page 1 Open Enrollment Marketing Materials
Let Us Make It Easier for You
Enrolling in health insurance is complicated. A licensed enrollment professional can answer your questions and help you choose the best health plan to suit your needs.
And, the service is FREE!
Visit NevadaHealthLink.com
Click on “More Information” in the middle of the page
Use the “Search By Zip Code” or “Search by Name/Keyword” box to enter your information and fnd free professional help close to you
connecting you to health insurance
NevadaHealthLink.com 855-7-NVLINK (855-768-5465) 7686_Stakeholder_FactSheet_FIN.pdf 1 7/26/16 1:53 PM
Page 2 Open Enrollment Advertising Advertising (Market Allocation: 75% Southern NV / 25% Northern NV)
• Outdoor Billboards (began 10/24) ! (27) in Las Vegas plus mobile truck in China To wn ! (11) in Reno
• Print (began 10/31) ! El Mundo, El Tiempo in Las Vegas ! Ahora, La Voz in Reno ! Chinese Daily News, Japan Times, Philippine Times, Las Vegas Korean Times ! Black Image Magazine ! Kamaaina Magazine
Page 3 Open Enrollment Advertising
• TV (begins 11/9) !ABC, NBC, CBS, Fox, CW oTarget ed P rim et im e programs, news, morning and lifestyle shows !Cable: AMC (Walking Dead), BET, Comedy, Sports (ESPN), FX, Food Network, HGTV !Univision, Telemundo, Galavision, Fox Deportes, Discovery en Espanol, CNN Espanol, Azteca
Page 4 Open Enrollment Advertising
Radio (Began10/31)
Las Vegas: Reno: ! KLUC ! KDOT ! KMXB ! KOZZ ! KXNT ! KUUB ! KXQQ ! KTHX ! KKLZ ! KBUL ! KOAS ! KKOH ! KVEG ! KNEV ! KXPT ! KWYL ! KSNE ! KRZQ ! KWNR ! KNEZ ! KISF ! KLCA ! KWID ! KZTQ ! KQRT ! Juan ! KRRN ! KRNV ! KSRN
Page 5 Open Enrollment Content Marketing After just one week! Buzzfeed Tw it t er Engagem ent Tw eet s ! 22,900 article/quiz views ! 622 engagements ! 65 website conversions ! 43,622 impressions
Native Content Twitter Website Click Ads ! 985 clicks ! 775 clicks ! 34 website conversions ! 66,367 conversions ! 1 min 13 sec avg. time on site ! 10 website conversions
Video Retargeting Tw it t er Engagem ent Tw eet s ! 21,870 impressions ! 622 engagements ! 24 clicks, 1 website conversion ! 43,622 impressions ! 74.69% video completion rate
Facebook Website Click Ads ! 4,556 link clicks ! 97 website conversions ! 112,624 people reached
Facebook Promoted Posts ! 2,490 engagements ! 35 website conversions ! 33,677 people reached
Page 6 Open Enrollment PR/Media Relations
October Media Coverage Totals Upcoming Interviews " Total estimated value of earned PR Reno public service radio programs $887,145 (October 1 – November 1) • 7 station groups November - January " Total ad value equivalent $295,715 Las Vegas public service radio programs • 6 station groups November - January Page 7 Kick Off PR Media Coverage
Page 8 Open Enrollment Kick Off – November 1, 2016
7865_EnrollmentKickoffFlyer_SpanishNorth.pdf 3 9/16/16 11:55 AM Las Vegas ! 50 attendees ! 33 prescreened
Reno ! 21 attendees ! 1 QHP Eligible re enroll 是时候 ! 9 QHP Eligible new/need follow up 连接了
Advertising
7865_EnrollmentKickoffFlyer_EnglishSouth_FIN.pdf 5 9/15/16 11:59 AM ! Social Media
! Radio 公开申请活动 Cashman Center 2016年11月1日 (星期二) 850 Las Vegas Blvd. 活动时间：下午3点 – 晚上8点 Las Vegas, NV ! Print 申请时期 ! Email Blasts 11月 1 日 1月 31日
在Walgreens的赞助下， 855-7-NVLINK (855-768-5465) 活动当天会提供 ! Stakeholder partner database distribution 免费的流感疫苗 NevadaHealthLink.com ! Flier distribution 4-5 weeks prior at all outreach and navigator events ! Distribution at 61 locations in the North
! Distribution at 216 locations in the South8018_PhillipineTimes_10-31.pdf 1 10/25/16 5:30 PM ! Distribution throughout China Town
Page 9 Open Enrollment Outreach, Sponsorships, Website
! 30 outreach events attended in October ! 20 outreach events planned for November # 128 events attended through today # 162 currently planned through Jan. 31
! Nevada Hispanic Business Group ! Las Vegas Metro Chamber of Commerce ! Latin Chamber of Commerce
Page 10