NZ Music Stats | Q3 2009 Report for the NZ Music Industry Commission
2009 – Third Quarter Summary
This is the third statistical report of 2009 by Media Sauce Ltd for the NZ Music Industry Commission, designed to track the health of the New Zealand music market.
Where possible, we’ve backdated data to the same quarter in 2008 to provide context for the current quarter’s results and allow comparison with quarter just gone as well as the equivalent period 12 months earlier.
At A Glance… vs Same Quarter Last Year Retail Sales (Physical and Digital) : Sales of Singles by NZ artists were up +57.45% on the same period last year to 127,096 units. (There was +63.51% growth across the digital singles market as a whole).
Sales of Albums by NZ artists were up +5.17% on the same period last year to 51,548 units. (There was +12.35% growth across the albums market as a whole).
Sales of Compilations by NZ artists were up +891.70% on the same period last year to 11,712 units. (There was +17.67% growth across the compilations market as a whole).
Sales of DVDs by NZ artists were up +589.60% on the same period last year to 3979 units. (There was +43.58% growth across the DVD market as a whole).
Radio : Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was down -2.07% on the same period last year to 18.42% (111,261 spins ).
Total Sales of ALBUMS by NZ Artists: Third quarter of 2009: 51,548 15.75% Second quarter of 2009: 57,061 Same quarter last year: 49,016
Top Sellers this quarter : Dr Boondigga & The Big BW / Fat Freddy’s Drop (Drop/Rhythm) A Story / Fly My Pretties (LOOP/Border) Young Love / J.Williams (Illegal/Warner) 84.25% Flux / Tiki Taane (DirtyDub/Rhythmethod) The Sun Came Out / 7 Worlds Collide (SonyMusic)
50000 Sales of NZ Music by Unit Volume per week 40000 30000 20000 10000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
ALBUMS by NZ Artists – as a % of Total Market: Third quarter of 2008: 15.75% Second quarter of 2008: 18.10% Same quarter last year: 16.82%
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Third Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear) . The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store.
Third quarter of 2009: 65 new albums by NZ artists (from a total album release schedule of 633 titles) Third quarter of 2008: 83 new albums by NZ artists (from a total album release schedule of 739 titles)
Includin g: 7 Worlds Collide ( The Sun Came Out ) SonyMusic Tim Finn ( Anthology: North, South, East And West ) EMI Fly My Pretties ( A Story ) LOOP/Border Tiki Taane ( Flux ) DirtyDub/Rhythmethod J.Williams ( Young Love ) IllegalMusik/Warner Dimmer ( Degrees Of Existence ) Mushroom/Warner Sweet And Irie ( Localize It ) DawnRaid/Universal Tahuna Breaks ( Black, Brown And White ) BWW/Rhythmethod James Duncan ( Hello-Fi ) Universal Blindspott ( Sold Out ) EMI David Dallas ( Something Awesome ) Dirty/Rhythmethod Opensouls ( Standing In The Rain ) FTC/Rhythmethod Cairo Knife Fight ( Iron ) Distributor/SonyMusic The Upbeats (Big Skeleton ) NonVogue/Rhythmethod Minuit ( Find Me Before I Die A Lonely Death Dot Com ) Tardus/Universal These Four Walls ( Down Falls An Empire ) Isaac/Universal Electric Wire Hustle ( Electric Wire Hustle ) EWH/Rhythmethod The Family Cactus ( Come Howling ) Distributor/SonyMusic Sam Scott And Luke Buda ( Separation City OST ) ArchHill/Rhythmethod Deja Voodoo ( The Shape Of Grunge To Come ) DejaVoodoo/Rhythmethod Isaac Aesili ( Eye See ) Eye/Rhythmethod TREi ( Innuendo ) Samurai Tommy And The Fallen Horses ( Isolation Is The New Party ) TRB/Rhythmethod Miriam Clancy ( Magnetic ) DesertRoad/Rhythmethod The Clean ( Mister Pop ) ArchHill/Rhythmethod Pie Warmer ( The Fearsome Feeling ) LilChief/Rhythmethod The Verlaines ( Corporate Moronic ) Verlaine/YellowEye Kerretta ( Vilayer ) Midium/Universal 4 Da Grind ( The Arrival ) self-release
Stores Tracked : The Warehouse, The CD And DVD Store, Real Groovy, Dick Smith Electronics, JB HiFi, Marbecks, PlayItAgain, Music Oasis, RhythmCDs, MyMusic, iTunes, Vodafone, Telecom, Digirama, Amplifier.
Total Sales of PHYSICAL SINGLES by 1.43% NZ Artists: Third quarter of 2009: 1448 Second quarter of 2009: 819 Same quarter last year: 2585
Top Sellers this quarter : Champagne In Seashells EP / Liam Finn + Eliza Jane (Lib/Universal)
Extended Play EP / Gin (Universal) 98.57% Don’t Know What To Do / Dane Rumble (Rumble/Warner) The Dreaming EP / Wellington Uke Orch (Rhythmethod) A Little Bit Wonderful EP / Wellington Uke Orch (Rhythmethod)
700 600 Sales of NZ Music by Unit Volume per week 500 400 300 200 100 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
PHYSICAL SINGLES by NZ Artists – as a % of Total Market: Third quarter of 2009: 98.57% Second quarter of 2009: 91.10% Same quarter last year: 57.66%
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20.00 Sales of NZ Music as a % of Total Market 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
Total Sales of DIGITAL SINGLES by NZ 12.92% Artists: Third quarter of 2009: 125,648 Second quarter of 2009: 121,813 Same quarter last year: 78,135
Top Sellers this quarter : Stand With You / J.Williams feat. Lavina Williams (Illegal/Warner) Ordinary Life / Smashproof (IllegalMusik/Warner) 87.08% My House / Kids Of 88 (DrydenStreet) Oh My / Gin (Universal) Always On My Mind / Tiki Taane (DirtyDub/Rhythmethod)
12000 Sales of NZ Music by Unit Volume per week 10000 8000 6000 4000 2000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
DIGITAL SINGLES by NZ Artists – as a % of Total Market: Third quarter of 2009: 12.92% Second quarter of 2009: 17.41% Same quarter last year: 13.21%
25.00 Sales of NZ Music as a % of Total Market 20.00
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Total Sales of COMPILATIONS by NZ Artists: 11.44 % Third quarter of 2009: 11,712 Second quarter of 2009: 19,403 Same quarter last year: 1181
Top Sellers this quarter : The Great NZ Songbook / Various (Thom/SonyMusic)
Give It A Girl / Various (EMI) 88.56% Birds Of Paradise / Various (174East) Nature’s Best 1 / Various (SonyMusic) Golden Kiwis / Various (EMI)
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COMPILATIONS by NZ Artists – as a % of Total Market: Third quarter of 2009: 11.44% Second quarter of 2009: 19.57% Same quarter last year: 1.36%
50.00 Sales of NZ Music as a % of Total Market 40.00
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Total Sales of DVDS by NZ Artists: 8.74 % Third quarter of 2009: 3979 Second quarter of 2009: 4764 Same quarter last year: 577
Top Sellers this quarter : Once In A Lifetime / Howard Morrison (Rajon/SonyMusic) To Sir With Love: Sir Howard Tribute / Various (TVNZ/Roadshow) Sold Out / Blindspott (EMI) Live In Concert / Geoff Sewell & Incognito (SewellMusic/Ode) 91.26% Nature’s Best: A Video Selection / Various (SonyMusic)
1600 1400 Sales of NZ Music by Unit Volume per week 1200 1000 800 600 400 200 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
DVDS by NZ Artists – as a % of Total Market: Third quarter of 2009: 8.74% Second quarter of 2009: 13.23% Same quarter last year: 1.82%
50.00 Sales of NZ Music as a % of Total Market 40.00
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Total Airplay of NZ Artists: Third quarter of 2009: 18.42% 18.42% Second quarter of 2009: 20.49% Same quarter last year: 19.39%
No. of NZ Song Spins: 111,261 No. of Unique NZ Songs Played: 1762 No. of Unique NZ Artists Played: 853
Most Played this quarter : 81.58% All On Our Own / Midnight Youth (WEA/Warner) My House / Kids Of 88 (DrydenStreet) Don’t Know What To Do / Dane Rumble (Rumble/Warner) Always Be Here / Dane Rumble (Rumble/Warner) Stand With You / J.Williams feat. Lavina Williams (Illegal/Warner)
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ALL Radio: 18.42% Pop Radio: 12.51% Rock Radio: 18.29% Urban Radio: 20.31% AC Radio: 14.68% Easy Radio: 10.20% Alternative Radio: 33.20%
Stations Tracked : Classic Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Flava, EasyMix, Niu FM, BigFM, Kiwi, 95bFM, Radio Rhema, Life FM, Southern Star, Active 89FM, Coromandel FM, Times Radio, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, Port FM, Fox FM, Radio One, The Most, Coast FM Greymouth, Kix FM, The Zone Northland, The Zone Queenstown, Peak FM, Radio Control, Sun FM, Taiohi FM, The Rhythm, Ski FM, Awa FM, Radio Tairua, Nga Iwi FM, Central FM, The Mix, Vision.
Gold / Platinum Certifications: *Platinum figure includes multi-platinum awards (ie. titles moving from one platinum tier to the next). ** Gold and Platinum thresholds for Singles were changed midway through 2007, to include digital retail sales (7500 for gold, 15,000 for platinum).
2009 (Third quarter onl y): 2008: Gold Albums: 15 (1 NZ) Gold Albums: 60 (17 NZ) Platinum Albums: 19 (2 NZ) Platinum Albums: 62 (16 NZ) Gold Singles: 29 (3 NZ) Gold Singles: 49 (6 NZ) Platinum Singles: 10 (1 NZ) Platinum Singles: 21 (5 NZ)
2009 (Second quarter onl y): 2007: Gold Albums: 9 (1 NZ) Gold Albums: 109 (15 NZ) Platinum Albums: 21 (1 NZ) Platinum Albums: 86 (16 NZ) Gold Singles: 15 (4 NZ) Gold Singles: 35 (1 NZ) Platinum Singles: 5 (2 NZ) Platinum Singles: 16 (1 NZ)
2009 (First quarter onl y): 2006 : Gold Albums: 9 (0 NZ) Gold Albums: 97 Platinum Albums: 14 (3 NZ) Platinum Albums: 89 Gold Singles: 22 (2 NZ) Gold Singles: 17 Platinum Singles: 6 (0 NZ) Platinum Singles: 1
2005 : Gold Albums: 100 Platinum Albums: 205 Gold Singles: 35 Platinum Singles: 1
2004 : Gold Albums: 105 Platinum Albums: 137
Gold Singles: 33 Platinum Singles: 18 140
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IFPI Total Recorded Music Sales in New Zealand (Retail Value): 2008: $-- (results not yet available) 2007: $90.9 million (world rank by market value: 29 th ) 2006: $100.0 million (world rank by market value: 29 th ) 2005: $110.0 million (world rank by market value: 26 th ) 2004: $111.9 million (world rank by market value: 31 st ) 2003: $120.8 million (world rank by market value: 30 th )