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Cult Classic Reefer Madness Returns to Theaters with Hilarious Live Commentary from the Stars of Mystery Science Theater 3000

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Cult Classic Reefer Madness Returns to Theaters with Hilarious Live Commentary from the Stars of Mystery Science Theater 3000 July 19, 2010 Cult Classic Reefer Madness Returns to Theaters with Hilarious Live Commentary from the Stars of Mystery Science Theater 3000 NCM Fathom, Something Awful and RiffTrax Team Up Again to Present "RiffTrax LIVE: Reefer Madness" in More than 470 Movie Theaters Nationwide CENTENNIAL, Colo., Jul 19, 2010 (BUSINESS WIRE) -- Fans of the legendary hit show Mystery Science Theater 3000 (MST3K) and Internet sensation RiffTrax.com are in for a hilarious night of live comedy on Thursday, Aug. 19 when NCM Fathom, Something Awful and RiffTrax team up again to present RiffTrax LIVE: Reefer Madness at 8:00 p.m. Eastern / 7:00 p.m. Central / 6:00 p.m. Mountain / 8:00 p.m. Pacific (tape delayed) with an encore on Tuesday, August 24. The creative team behind MST3K - Michael J. Nelson, Kevin Murphy, and Bill Corbett - will reunite on the big screen for an evening of LIVE riffing on the 1936 cult classic feature that warned generations of Americans against the horrors of excessive marijuana consumption. Audiences will also receive access to FREE digital goodies after the event including a downloadable short, avatars and a digital photo of the guys. Tickets are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the website (theaters and participants are subject to change). "Reefer Madness is bizarre, paranoid and hilarious, everything we like in a movie," said Michael J. Nelson, RiffTrax creator and former host of the Emmy-nominated, Peabody Award-winning Mystery Science Theater 3000. "I've seen it a hundred times and I still find it funny--and I've never even smoked pot!" Originally titled Tell Your Children and financed by a church group, Reefer Madness was intended as a morality tale about the dangers of cannabis use. The story follows a group of high school students who are coerced by pushers into trying marijuana; the catalyst for an ill-fated party that soon descends into madness. Soon after Reefer Madness' initial filming in 1936, notorious exploitation filmmaker Dwain Esper turned up the intensity with the addition of salacious insert shots. The final piece offers scenes of accidental murder, suicide and vehicular manslaughter. Reefer Madness gained new life in the 1970s when recreational marijuana enthusiasts discovered it and circulated the piece as entertainment. The film's over-the-top moralizing and wild exaggeration of the effects of cannabis make it a perfect target for the comic wit of the RiffTrax gang. For the first time ever, fans have the chance to hear their own joke used in the live event by submitting a riff for one - or all ten of the short clips available for riffing from Reefer Madness. Riffs may be submitted at www.RiffTrax.com/contest through Wednesday, Aug. 18 at 11:59 p.m. Pacific. One winner for each clip will be selected by the RiffTrax guys and each winner will receive a RiffTrax Swag Bag and an on-screen credit in the event. "As fans have seen in our Fathom events before, the RiffTrax guys are comedic geniuses and seeing them improvise this so effectively live on 40-foot screens is astounding," said Dan Diamond, vice president of NCM Fathom. "With its legendary camp, Reefer Madness is the perfect platform for Michael, Kevin and Bill to create yet another hilarious experience for fans in theatres." RiffTrax LIVE: Reefer Madness will be shown in select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Cobb Theatres, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements, Rave Motion Pictures and Regal Entertainment Group movie theaters, as well as Palace Cinema 9 (South Burlington, VT), through NCM's exclusive Digital Broadcast Network. MST3K spent a total of 11 seasons on Comedy Central and the Sci Fi Channel in the late 1980s through 1999. The series featured a man and his robot sidekicks trapped in space by an evil scientist and forced to watch terrible science fiction B- movies. In each episode, the three make fun of each film, providing hilarious commentary or "riffing." After the show's run ended, Nelson created RiffTrax in 2006 to continue the "riffing" on blockbuster films such as Star Wars: Episode I and Star Trek. RiffTrax are downloadable online and can be played along with the film, providing a unique and amusing commentary throughout the course of the movie. The RiffTrax team made their big screen debut last August with RiffTrax Live: Plan 9 from Outer Space and returned in December 2009 with RiffTrax LIVE: Christmas Shorts-Stravaganza! About National CineMedia (NCM) NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater network covers 171 Designated Market Areas(R) (49 of the top 50) and includes approximately 17,100 screens (15,500 digital). During 2009, approximately 680 million patrons attended movies shown in theaters currently included in NCM's network (excluding Consolidated Theatres). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing approximately 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 38.3% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com. About RiffTrax.com RiffTrax.com is a high-growth Web 2.0 business featuring the hilarious DVD commentaries of Michael J. Nelson--Star of the legendary Mystery Science Theater 3000. At RiffTrax.com, for just a couple of dollars each, you can download feature-length commentaries by Mike (plus other starts of MST3K and guest celebrities such as "Weird Al" Yankovic, Neil Patrick Harris, Joel McHale and Fred Willard) and listen to these "RiffTrax" in sync with your favorite DVDs or pre-synched via Video On Demand. It's like watching a movie with your funniest friends. RiffTrax also has a growing interactive community, and has just launched iRiffs, where anyone can upload their own commentary on any movie or online media and sell it to fans worldwide. For more information, visit www.rifftrax.com. About Something Awful Something Awful has been mocking itself and the Internet since 1999, bringing reviews of the worst movies, video games, and websites to ever exist. If it's something and it's awful, it's probably on Something Awful. SOURCE: NCM Fathom NCM Fathom Michelle Portillo, 303-792-8651 [email protected] or Goodman Media for NCM Fathom Heath Fradkoff, 212-576 2700 [email protected] or Nicole Summer, 212-576 2700 [email protected] or RiffTrax Josh Gemma, 858-794-8500 x109 [email protected] Copyright Business Wire 2010 .
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