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Detroit Auto Scene Website [email protected] ® Detroit AutoScene® ®TechCenter News ® VOL. 88 NO. 8 FIRST IN THE HEART OF DETROIT: ESTABLISHED 1933 AND 1976 MARCH 2, 2020 GM Honored For Company’s Ethical Business Practices GM has received an honor no other automaker in the world has been able to achieve. The company was recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2020 World’s Most Ethical Companies, said GM spokeswoman Jessica James. GM is one of only four hon- orees in the automotive industry and the only automotive original equipment manufacturer, James said. The other three companies are suppliers Aptiv, CooperStan- dard and Cummins. In 2020, 132 honorees were recognized span- ning 21 countries and 51 indus- Mary Barra tries, James said. The World’s Most Ethical Com- “It’s easier to live your values pany assessment is based upon when things are going well, but New technology means buyers now have the ability to customize their check-in experience at Ford dealerships. the Ethisphere Institute’s Ethics it’s more difficult when the going Quotient (EQ) framework which gets tough,” said GM Chairman offers a quantitative way to as- and CEO Mary Barra. “At General sess a company’s performance in Motors, we are determined to Ford Uses Touchscreen Tech in Dealerships an objective, consistent and lead the automotive industry in You might have seen this tech- digital kiosks in dealership serv- “Our goal is to change the per- standardized way. creating a world with zero crash- nology at your local fast food ice areas to improve the check-in ception of the dealership experi- Scores are generated in five key es, zero emissions and zero con- restaurant – a touchscreen kiosk experience in seven Ford dealer- ence,” said Robert De Filippo, categories: ethics and compliance gestion, and to do it with integri- that lets you customize your or- ships across the US. This and global director, Ford Retail Cus- program (35 percent), corporate ty. This recognition as one of the der just the way you like it. other initiatives are part of an on- tomer Experience. “We can start citizenship and responsibility (20 World’s Most Ethical Companies Well, this same technology is going effort to make each piece to do this by meeting rising ex- percent), culture of ethics (20 is a testament to the men and now being used in a larger retail of the vehicle ownership experi- pectations for fast and reliable percent), governance (15 per- women of General Motors who environment – Ford dealerships. ence more personalized, conven- cent) and leadership and reputa- Last fall, Ford began piloting ient and transparent. tion (10percent). CONTINUED ON PAGE 4 CONTINUED ON PAGE 4 FCA Seeking Next Generation of Designers The students of today will be Dog Welding LLC fabrication and sign Ralph Gilles participated in the car designers of tomorrow. art studio in Detroit. Welton is an an “Ask Me Anything” Facebook But wWithout a nudge from an accomplished welder, fabricator, LIVE broadcast on Feb. 26, host- art teacher, a visit to an art teacher, artist, writer, social me- ed by Welton. school or just plain luck, some of dia influencer, podcast host, en- Three winners receive an ex- the world’s top automotive de- trepreneur and automotive en- clusive, behind-the-scenes tour signers may never have made thusiast. He writes for a variety of the FCA Product Design stu- their mark on history, said FCA of outlets and shares his artistic dios in Auburn Hills, and the op- spokeswoman Dianna Gutierrez. creations on social media. Wel- portunity to spend one-on-one And Mark Trostle, head of Ram ton will help review submitted time with leading automotive de- Truck Design at FCA, wants to sketches and select this year’s signers, Gutierrez said. change that. Eight years ago, he winners. They also receive a scholarship revived a contest he won as a To kick off this year’s competi- high school student that helped tion, Trostle and Head of FCA De- CONTINUED ON PAGE 4 drive him to where he is today, leading the design efforts for some of the most desired vehi- cles on the road. The 2020 Drive for Design con- test challenges U.S. high school students in grades 10-12 to sketch a Ram truck of the future. And, just like in the professional Perugi spoke about how the auto industry in changing radically. world, there is a level of urgency – entries are due by May 1. Three students will be named winners from all valid entries received. Getting Customer Trust Key “The landscape of automotive design has changed and today’s automotive designers not only To Selling New Technology sketch cars, they create some of by Jim Stickford show that the vehicles of tomor- the most advanced user experi- row will be more connected that ence systems, work with 3D tech- The automotive world will ever. By connected he means nology, research color trends change more in the next 10 years having access to the cloud and and create interior spaces that than it has in the last 100. being able to transmit and re- are multifunctional and beauti- The was the message given by ceive data much the same way a ful,” said Trostle. “As the field of Michael Perugi, an auto industry smart phone does. automotive design grows, it’s vi- analyst for Acxiom, a national To make that connectivity tal that we increase awareness consumer data and market ana- work, companies not normally and educate students and par- lyst company to the media at a associated with the auto indus- ents about the career opportuni- Automotive Press Association try such as Apple and Google are ties available.” event held on Feb. 25 at the De- becoming players in the indus- The Drive for Design competi- troit Athletic Club. try. They are working with OEMs tion kicked off during the EyesOn Perugi said Acxiom, with the like Ford to develop connectivity Design commemorative poster help of JD Power, has performed systems that can deliver servic- unveiling held at the Detroit Insti- several studies of the changing es. tute of Ophthalmology in Grosse automotive world and the pub- And companies like Ford and Pointe Park, Gutierrez said. lic’s reactions this new environ- GM are working with other non- Coming back for a second year ment. as a guest judge is Josh Welton, Perugi said that all trends writer, artist and owner of Brown FCA is seeking auto design submissions from students across the U.S. CONTINUED ON PAGE 4 view this week’s edition at DetroitAutoScene.com PAGE 2 DETROITAUTOSCENE-TECHCENTERNEWS MARCH 2, 2020 Dodge Brand Muscle Cars More ‘Fast & Furious’ Than Ever Doering Fleet Who doesn’t want to be in the Management movies? To that end, Dodge is launch- Gets Partner ing its new “House of Power” Doering Fleet Management campaign, featuring the Dodge and eIQ Mobility are partnering Challenger SRT Hellcat Wide- to provide fleets with seamless body, the Dodge Charger SRT EV deployments. Hellcat Widebody and the Dodge eIQ Mobility provides fleets Durango SRT, in addition to with highly accurate EV Feasibili- footage from the upcoming ac- ty and Sustainability Assess- tion thriller “F9,” the ninth chap- ments using EValuate, their on- ter in Universal Pictures’ block- line decision platform, said Doer- buster Fast Saga, which has ing spokesman John Sternal. earned more than $5 billion Clients receive detailed analytics worldwide, said FCA spokes- on which EVs are the best fit for woman Diane Morgan. Dodge’s “House of Power” ad campaign will promote its vehicles and the new “Fast & Furious” film. their applications. EValuate de- The campaign will include a 30- fines which locations to priori- second version of the video for of Power” is set against the streets of Tblisi. Along the way, Mirren and Oscar-winner Charl- tize for best EV deployment, television, which will debut this pulse-pounding “Hell’s Bells” old friends will be resurrected, ize Theron. “F9” also features specifies the charging infrastruc- week, in addition to the 60-sec- track by AC/DC. old foes will return, history will Grammy-winning superstar Cardi ture, and details anticipated To- ond version that extends to the Summer 2020 is the time for be rewritten and the true mean- B as new franchise character tal Cost of Ownership with Car- brand’s digital and social media “F9,” the ninth chapter in the ing of family will be tested like Leysa, a woman with a connec- bon emissions implications. channels, including YouTube, saga that has endured for almost never before. tion to Dom’s past, and a cameo Now clients can work with Do- Facebook, Instagram and Twitter. two decades and has earned The film stars returning cast by Reggaeton sensation Ozuna. ering Fleet Management to “‘House of Power’ is the next more than $5 billion around the members Michelle Rodriguez, “F9” is produced by Neal H. source and finance EVs and chapter in the brand’s long- world, Morgan said. Tyrese Gibson, Chris “Ludacris” Moritz, Vin Diesel, Jeff Kirschen- charging infrastructure, manage standing partnership with Vin Vin Diesel’s Dom Toretto is Bridges, Jordana Brewster, baum, Joe Roth, Justin Lin, Clay- the fleet through their lifecycle, Diesel and the iconic ‘Fast’ fran- leading a quiet life off the grid Nathalie Emmanuel and Sung ton Townsend and Samantha Vin- and remarket their EVs using Do- chise,” said Tim Kuniskis, hlobal with Letty and his son, little Bri- Kang, with Oscar-winner Helen cent. www.thefastsaga.com. ering Fleet Management’s EV head of Alfa Romeo and head of an, but they know that danger al- management tech and expertise.
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