PROJECT REPORT

on

“A STUDY ON PORTFOLIO MANAGEMENT”

BY

SYED SUHAIB

1NZ18MBA84

Submitted to

DEPARTMENT OF MANAGEMENT STUDIES

NEW HORIZON COLLEGE OF ENGINEERING,

OUTER RING ROAD, MARATHALLI, BENGALURU

In partial fulfilment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Dr. A.R. Sainath

Senior Professor

2018 - 2020

“

CERTIFICATE

This is to certify that Syed Suhaib bearing USN 1NZ18MBA84, is a Bonafede student of Master of Business Administration course of the Institute 2018-20, autonomous program, affiliated to Visvesvaraya Technological University, Belgaum. Project report on “A study on Portfolio Management” is prepared by him under the guidance of Dr. A.R. Sainath, in partial fulfilment of requirements for the award of the degree of Master of Business Administration of Visvesvaraya Technological University, Belgaum Karnataka.

Signature of Internal Guide Signature of HOD Principal

Name of the Examiners with affiliation Signature with date

1. External Examiner

2. Internal Examiner

DECLARATION

I, Syed Suhaib, hereby declare that the project report on “A study on Portfolio Management” with reference to “Deal Money” prepared by me under the guidance of Dr. Sainath, faculty of M.B.A Department, New Horizon College of Engineering.

I also declare that this project report is towards the partial fulfilment of the university regulations for the award of the degree of Master of Business Administration by

Visvesvaraya Technological University, Belgaum.

I have undergone an industry project for a period of Eight weeks. I further declare that this report is based on the original study undertaken by me and has not been submitted for the award of a degree/diploma from any other University / Institution.

Signature of Student

Place:

Date:

ACKNOWLEDGEMENT

The successful completion of the project would not have been possible without the guidance and support of many people. I express my sincere gratitude to Mr. Kumar, Sr. HR Manager, Deal Money, Bengaluru, for allowing to do my project at Deal Money.

I thank the staff of Deal Money, Bengaluru for their support and guidance and helping me in completion of the report.

I am thankful to my internal guide Dr. Sainath, for his constant support and inspiration throughout the project and invaluable suggestions, guidance and also for providing valuable information.

Finally, I express my gratitude towards my parents and family for their continuous support during the study.

SYED SUHAIB

1NZ18MBA84

CHAPTER SCHEME:

The study has been divided into five chapters and the details of which are as follows:

Chapter 1: Introduction, meaning, how to buy commodities, types of commodities, steps for investing in commodities, ways of investment in commodities and how to buy commodities.

Chapter2: Research Design

It tells about the title of the study, statement of the problem, objective of the study, limitations, methodology, sources of data, plan of analysis and reference period.

Chapter 3: Company Profile

It gives complete details of the company like inception, type, nature, business operations, products and services offered, competitors and future prospects of the business.

Chapter 4: Data Analysis and Interpretation

CHAPTER: 1 INTRODUCTION

INTRODUCTION Portfolio Management A portfolio is a combination of investment avenues. An investor usually maintains a portfolio. The aim of managing a portfolio is to diversify and reduce risk and take full advantage of return. Portfolio analysis considers the determination of future risk and return in holding various blend of individuals securities. Portfolio expected return is a weighted average of expected return of individual securities but portfolio variance, in short contrast, can be something less than a weighted average security variance.

A portfolio is a combination of investment avenues. An investor usually maintains a portfolio. The aim of managing a portfolio is to diversify and reduce risk and take full advantage of return, which is also otherwise known as ‘not placing all your eggs in a single basket’.

Portfolio Management is the process, practices and specific activities to perform continuously and consistent evaluation, prioritization, budgeting, and to conclude selection of investments that provide the greatest value and influence to the strategic notice of the investor. Through portfolio management, the investor can explicitly assess the tradeoffs among hostile investment opportunities in terms of their benefit, costs, and risks.

The portfolio of few High Network Individual (HNI) has been evaluated and on the basis of that various investment options open for these customers through the securities has been suggested. Each customer has a limit of risk he she can undertake. This has also been observed into and under the limitations, which are the best options available has been advised.

1.1 RISK

Risk is a concept that denotes a potential negative impact to an asset or some characteristic of value that may arise from some present process or future event. In everyday usage, risk is often used synonymously with the probability of a known loss. Risk is uncertainty of the income/capital appreciation or loss of the both.

The total risk of an individual security comprises two components, the market related risk called Systematic Risk also known as undiversifiable risk and the unique risk of that particular security called Unsystematic Risk or diversifiable risk.

1.2 TYPES OF RISK

Modern portfolio theory looks at risk of a different perspective. It divides

Total risk as follows, Total Risk=Unique Risk=Market Risk.

Relationship between diversification and Risk

Risk of a security represents that portion of its total risk which stems from firm- specific factors like the development of a new product, a labour strike, or the emergence of a new competitor. Events of this nature primarily affect the specific firm and not all firms in general. Hence, the unique risk of a stock can be washed away by combining it with other stocks. In a diversified portfolio, unique risks of different stocks tend to cancel each other – a favourable development in one firm may offset an adverse happening in another and vice versa. Hence, unique is also referred to as diversifiable risk or unsystematic risk. The Market Risk of a security represents that portion of its risk which is attributable to economy-wide factors like the growth rate of GDP, the level of government spending, money supply, interest rate structure, and inflation rate. Since these factors affect all firms to a greater or lesser degree, investors cannot avoid the risk arising from them, however diversified their portfolios may be. Hence, it is also referred to as systematic risk (as it affects all securities) or non-diversifiable risk.

1.3 INVESTMENT Investment may be defined as an activity that commits funds in any financial form in the present with an expectation of receiving additional return in the future. The expectations bring with it a probability that the quantum of return may vary from a minimum to a maximum. This possibility of variation in the actual return is known as investment risk. Thus every investment involves a return and risk.

Investment is an activity that is undertaken by those who have savings. Savings can be defined as the excess of income over expenditure. An investor earns/expects to earn additional monetary value from the mode of investment that could be in the form of financial assets.

The three important characteristics of any financial assets are: Return – the potential return possible from an asset Risk – the variability in returns of the asset from the chances of its value going down/up. Liquidity – the ease with which an asset can be converted into cash.

Investors tend to look at t these three characteristics while deciding on their individual preference [pattern of investments. Each financial asset will have a certain level of each of these characteristics.

1.4 INVESTMENT ALTERNATIVES:

An investor has wide range of investment avenues such as:

Non – Marketable Financial Assets

A good portion of financial assets is represented by non – marketable Financial Assets. They can be classified into various categories such as: ➢ Bank deposits, ➢ Post office deposits, ➢ Company deposits and ➢ Provident fund deposits.

Equity Shares Equity shares represent ownership capital. An equity shareholder has an ownership stake in the company i.e. he / she has a residual interest in income and wealth. Equity shares are classified into broad categories by stock market analysts such as:

➢ Blue chip Shares, ➢ Growth Shares, ➢ Income Shares, ➢ Cyclical Shares and ➢ Speculative-shares.

Bonds Bonds or Debentures represent long-term debt instruments. The issuer of a bond promises to pay a stipulated stream of cash flow. Bonds may be classified into the following categories such as:

➢ Government Securities, ➢ Savings Bonds, ➢ Government Agency Securities, ➢ PSU Bonds, ➢ Debentures of Private Sector Companies and ➢ Preference Shares.

Money Market Instruments Debt Instruments which have a maturity of less than one year at the time of issue are called money market instruments. The important money market instruments are:

➢ Treasury bills, ➢ Commercial paper and ➢ Certificate of deposit.

Mutual Fund Schemes Instead of directly buying equity shares and / or fixed income instruments we can participate in various schemes of mutual funds which, in turn, invest in equity shares and fixed income securities. There are three broad types of mutual fund schemes such as:

➢ Equity Schemes ➢ Debt Schemes ➢ Balanced Schemes

Life Insurance Policies Life Insurance may also be viewed as an investment. Insurance premiums represent the sacrifice and the assured sum, the benefit. The important types of insurance policies:

➢ Endowment assurance policy ➢ Money back policy ➢ Whole life policy ➢ Term assurance policy.

Real Estate For the bulk of the investors the most important asset in their portfolio is a residential house. In addition to a residential house, the more affluent investors are likely to be interested in the following types of real estate:

➢ Agricultural Land

➢ Semi – Urban Land ➢ Commercial Property ➢ A resort home

Precious Objects Precious objects are items that are generally small in size but highly valuable in monetary terms. The most important precious objects are:

➢ Gold and Silver ➢ Precious Stones ➢ Art Objects

FINANCIAL DERIVATIVES A financial derivative is an instrument whose value is derived from the value of an underlying asset. The most important financial derivatives from the point of view of investors are:

➢ Options ➢ Futures

CRITERIA FOR EVALUATION:

For evaluating an investment avenue, the following criteria are relevant:

Rate of Return The rate of return on an investment for a period (usually a period of one year) is defined as, follows: Rate of return = Annual Income + (Ending Price – Beginning Price) / Beginning Price.

Marketability An investment is highly marketable or liquid if,

• It can be transacted quickly • The transaction cost is low • The price change between two successive transactions is negligible. The liquidity of a market may be judged in terms of its depth, breadth, and resilience. Depth refers to the existence of buy as well as sells orders around the current market price. Breadth implies the presence of such orders in substantial volume. Resilience means that new orders emerge in response to price changes. Investors value liquidity because it allows them to change their minds. They can correct errors they may have made quickly and cheaply. Further, they can easily modify their investments in line with changing circumstances.

Tax Shelter Some investments provide tax benefits and some do not. Tax benefits are of three types:

➢ Initial Tax Benefit: It refers to the tax relief enjoyed at the time of investment. ➢ Continuing Tax Benefit: It represents the tax shield associated with the periodic returns from the investment. ➢ Terminal Tax Benefit: It refers to relief from taxation when an investment is realized or liquidated.

Convenience It refers to the ease with which the investment can be made and looked after. The degree of convenience associated with investments varies widely.

1.5 COMMON ERRORS IN INVESTMENT

Investors appear to be prone to the following errors in managing their investments. Some of the common errors are: Inadequate comprehension of return and risk

• Vaguely formulated investment policy • Naïve extrapolation of the past • Cursory decision making • Untimely entries and exits • High costs • Over – diversification and under – diversification

1.6 QUALITIES FOR SUCCESSFUL INVESTING The game of investment requires certain qualities and virtues on the part of the investors, to be successful in the long run. The following qualities which are mostly found are: • Contrary thinking • Patience • Composure • Flexibility and openness

1.7 OPTIMAL PORTFOLIO Once the efficient frontier is delineated, the optimal portfolio has to be determined. To determine the optimal portfolio on the efficient frontier, the investor’s risk – return tradeoff must be known. Figure 2 below represents two illustrative indifference curves which reflect risk – return tradeoff functions. All points lying on an indifference curve provide the same level of satisfaction. The indifference curves Ip and Iq represent the risk – return tradeoffs of two hypothetical investors, P and Q. Both P and Q, like most investors, are risk – averse. They want higher returns to bear more risk. Q is however more risk – averse than P. Q wants a higher expected return for bearing a given amount of risk as compared to P. In general, the steeper the slope of the indifference curve, the greater the degree of risk aversion.

Risk-Return Indifference Curves

Utility Indifference Curves

Figure 3 shows the indifference map for P. In this figure, four risk – return indifference curves, Ip1, Ip2, Ip3, and Ip4 are shown. All the points lying on a given indifference curve offer the same level of satisfaction. For example, points A and B, which lie on the indifference curve Ip1 offer the same level of satisfaction; likewise, points R and S, which lie on the indifference curve Ip2, offer the same level of satisfaction. The level of satisfaction increases as one moves leftward. The indifference curve Ip2, represents a higher level of satisfaction as compared to the indifference curve Ip1; the indifference curve Ip3 represents a higher level of satisfaction when compared to the indifference curve Ip4; and so on.

Given the efficient frontier and the risk – return indifference curves, the optimal portfolio is found at the point of tangency between the efficient frontier and a utility indifference curve. This point represents the highest level of utility the investor can reach. In figure 4 two investors P and Q, confronted with the same efficient frontier, but having different utility indifference curves (Ip1, Ip2 and Ip3 for P and Iq1, Iq2 and Iq3 for Q) are shown to achieve their highest utilities at points P* and Q* respectively.

OPTIMAL PORTFOLIO

1.8 STOCK MARKET

Stock exchange is a place or an organisation where the stocks are traded by people and companies to the buyers. Companies may want to get their stock listed on the stock exchange. A stock may be bought and sold, if it is listed on an exchange. The exchange provides real-time trading information on the listed securities, facilitating price discovery. ’s premier stock exchanges are the

STOCK BROKING INDUSTRY

The stock markets in India are one of the ancient in the world and have astrong presence and network of domestic and local intermediaries. In arrears to the high incidence of indigenous of equity broking, India got a native share broker’s association early as 1875: this association later came to be known as Bombay Stock Exchange (BSE). In the year 1864, there were more than 1000 brokers in who traded in stocks: high premium was also a familiar concept during that time.

There are many stock exchanges in India but the most leading stock exchanges of India are Bombay Stock Exchange (BSE) also National Stock Exchange (NSE).

Bombay Stock Exchange (BSE)

Bombay Stock Exchange Established in 1875, BSE (in earlier times known as Bombay Stock Exchange Ltd.), is Asia’s largest first & the fastest stock exchange in the world with the rapidity of 6 micro seconds and one of the India’s leading exchange groups. Over the past 140 years, BSE has assisted the growth of the Indian corporate sector by providing it an efficient capital – educating platform. Popularly known as BSE, the bourse was established as “The Native Share & Stock Brokers Association” in 1875. BSE is a corporatized also demutualized body, with a broad shareholder – base which includes two leading global connections, Deutsche Bourse and Singapore Exchange as strategic partners. BSE provides an efficient and transparent market for transaction in equity, debt instruments, derivatives, mutual funds. It also has a platform for trading in equities of small-and-medium enterprises (SME).

More than 5500 companies are listed on BSE making it world’s No. 1 exchange in terms of registered members. The companies listed on BSE command a total market capitalization of USD 1.64 Trillion as of Sept 2015. It is similarly one of the world’s leading exchanges (5th largest in September 2015) for index options trading.

BSE also delivers a host of other services to capital market participants including risk management, clearing, settlement, market data services and education. It has global reach with customers around the world and a nation- wide presence. BSE systems and processes are planned to safeguard market integrity, drive the growth of the Indian capital market and stimulate innovation and race across all market segments. BSE is the first exchange in India and second in the world to achieve an ISO 9001:2000 certification, it is also the first Exchange in the country and second in the world to take delivery of Information Security Management System Standards BS 7799-2- 2002 certification for its On-line trading system (BOLT). It functions one of the most respected capital market educational institutes in the country (the BSE Institute Ltd.). BSE also arrange for depository services through its Central Depository Services Ltd. (CDSL) arm.

BSE’s popular equity index – the S&P BSE SENSEX - is India’s most extensively tracked stock market benchmark index. It is traded internationally on the EUREX as well as foremost exchanges of the BRCS nations (Brazil, Russia, China and South Africa). BSE has won several awards and recognitions that recognize the work done and progress made like India Innovation Award for the Big Data operation, ICICI Lombard & ET Now Risk Management BFSI Company 2013, SKOCH Order of Merit Certificate was awarded to BSE for E- Boss for meet the requirements amongst India’s Best 2013, The Golden Peacock Global CSR Award for its initiatives in Corporate Social Responsibility, NASSCOM- CNBC- Tv18’s IT User Awards, 2010 in Financial Services category, SKOCH Virtual corporation 2010 honor in the BSE Star MF category and Responsibility Award (CSR) by the World Council of Corporate Governance. Its recent mileposts include the launching of BRICSMART indices derivatives, BSE-SME Exchange platform, S&P BSE GREENEX to promote investments in green India.

Vision of BSE

“Emerge as the foremost Indian stock exchange with best-in-class global practice in technology, products innovation and customer service.” AWARDS AND RECOGNITIONS OF BSE

• The Golden Peacock Global award in corporate for the excellence in the year 2015 • Leadership award at Mumbai in 2014 • At the world HRD congress 50 talented global HR leaders in Asia were noted. • FIICI an international category for the TV commercial • India innovation award for data implementation. • ET now risk manager award in a category • Financial inclusion awards in the year 2011 • SKOCH award in 2013 • Best managed derivatives in Asia. • NASSCOM- CNBC user awards in the year 2010 under financial services category. • Responsibility award by the world council of Corporate Governance.

Over the Counter Exchange of India (OTCEI)

The old components in Indian securities exchange offered ascend to practical inefficiencies comparably as, absence of straightforwardness, long settlement periods, and nonattendance of liquidity which influenced financial specialists to a specific degree. To overcome such challenges OTCEI was made in 1992 by nation's premises monetary foundations, for example, Unit Trust of India, Industrial Credit and Investment Corporation of India, Industrial Development , SBI Capital Markets, Industrial Finance Corporation of India, General Insurance Corporation and its backups.

Advantages of OTCEI

• OTCEI minimizes the danger and gives a superior exchanging system the nation over with more prominent liquidity. • Due to screen based script less exchanging more noteworthy straightforwardness and exactness of costs is acquired. • Accurate cost of the exchange is accessible if there should be an occurrence of exchanging which is recipient to speculators. • Compared to different trades it includes a quicker settlement and exchange process.

National stock exchange (NSE)

Indian securities exchange needed to bring upon or standard with universal exchange or benchmarks on liberalization of Indian economy. The national stock trade was joined in the year 1992 by Industrial Development Bank of India, Industrial Credit and Investment Corporation of India, Industrial Finance Corporation of India, all Insurance Corporations, chose business banks and others.

The National Stock Exchange (NSE) is India’s foremost stock exchange covering various cities and towns across the country. NSE was set up by leading institutions to make available a modern, fully automated screen-based trading system with national reach. The exchange has fetched about unparalleled transparency, speed & efficiency, safety and market integrity. It has set up services that serve as a model for the securities industry in terms of systems, practices and procedures.

NSE has played a catalytic role in modernizing the Indian securities market in terms of microstructure, market practices and trading volumes. The market today practices state-of-art information technology to provide an efficient and transparent trading, clearing and settlement mechanism, and has countersigned several innovations in products & services viz. demutualization of stock exchange governance, screen based trading, density of settlement cycles, dematerialization and electronic transfer of securities, safekeeping lending and borrowing, professionalization of trading members, fine- tuned risk management systems, appearance of clearing corporations to assume counterparty risks, market of debt and derivative instruments and intensive use of information technology.

Purpose: Committed to increase the financial well-being of people.

Vision of NSE “To continue to be a leader, establish global presence; facilitate the financial wellbeing of people” . In 1970’s the Foreign Exchange Regulation Act (FERA) was introduced that encouraged multinational companies to divest their foreign equity: this phenomenon

gave a fresh energy to retail investing.

The Securities and Exchange Board of India (SEBI) was established on 12 April 1988, as a non- statutory body through an Administrative Resolution of the Government for big business with all matters relating to development and regulation of the securities market and investor protection and to instruct the government on all these matters. SEBI was given statutory status and powers through an Ordinance promulgated on January 30 1922. SEBI was established as a statutory body on 21 February 1992. The Ordinance was substituted by an Act of parliament on 4 April 1992. The Preamble of the SEBI act, 1992 protects the objectives of SEBI – to protect the importance of investors in security market and to promote the development of and to control the securities market. The statutory powers and purposes of SEBI were strengthened through the declaration of the Securities Law (Amendment) Regulation on 25 January 1995, which was subsequently replaced by an Act of Parliament. The Securities and Exchange Board of India (SEBI) arrange for certain guidelines for registration as stockbrokers. To act as a stockbroker or sub-broker, registering under Securities and Exchange Board of India is compulsory. The following procedure is followed in this respect.

Exchanging at NSE was mostly characterized into:

• Wholesale obligation market

• Capital market

Corporate bodies and foundations which enter high esteem exchange money related instruments, for example, treasury charges, government securities open segment unit securities, business paper, endorsement of store, and so on.

For the most part there are two sorts of players in NSE:

1. Trading individuals: Trading depends on screen based robotized instrument which depends on a guideline of an overdriven market. Exchanging individuals can survey the progressions or the issue cost at which the purchaser and dealer are willing to purchase and their exchanges are to be showed up on the screen, investigating in their separate working environment or territory since they are connected with a correspondence system. The cost of the exchange will be finished and affirmation slip will be created at the spot of the exchanging part.

2. Participants: Participants by and large include banks, extensive financial specialists and other perceived individuals and foundations are members.

NSE has different focal points over the customary exchanging trade. They are:

❖ National stock trade makes coordinated securities exchange exchanging system conceivable the country over ❖ Inter-market operations gives financial specialist to exchange the same cost from anyplace in the nation and access to securities crosswise over nationwide is conceivable. ❖ With the backing of electronic system delay in installment and correspondence has overcome with more prominent operational productivity enlightening straightforwardness in the share trading system operations

Depository: A store is an affiliation which holds securities of theorist in electronic structure at the sales of the money related authority through an enrolled . It furthermore gives organizations related to trades in securities. Store trades securities between records on the rules given by the record holder. The fear of losing of securities is evacuated through store as it supports insurance of shares. It trades the obligation regarding securities without taking care of the securities.

DEPOSITORIES IN INDIA: To meet the capital essential association’s turn towards the capital market that is more versatile and responsive wellspring of advantages. The savers of Indian economy 10 years former held essential pass books of mail station and banks, today the whole a considerable measure of paper or appealing budgetary assets or securities. The stock masters need to move immeasurable number of paper demonstrations of give transport in light of a legitimate concern for their clients. Each trade of a deed incorporates differing manual checks. Immense quantities of the shares trades are rejected because of some specific distortion and monetary pros, who offer their shares consistently, hold up a few months before they get their money. By virtue of this tiring strategy, a critical number of the outside institutional examiners keep their trading with Sensex scripts. NSDL is an affiliation progressed by the Industrial Development Bank of India, the Unit Trust of India and the NSE of India Ltd. to give electronic safe workplaces to securities traded the worth and the commitment market. The vault's statute proclaimed by the in September 1995 enabled the setting up of various storage facility structures. The Securities and Exchange Board of India (SEBI) issued the tenets for vaults in May 1996. The Bill was passed by parliament in July 1996. NSDL was enlisted by SEBI on June 7, 1996. There are two stores in India.

1. National Securities Depository Limited (NSDL) 2. Central Depository Services Limited (CDSL)

DEPOSITORY PARTICIPANT:

A Depository Participant (DP) is an administrators of the vault through which it interfaces with the examiner. A DP can offer storage facility advantages when it gets honest to goodness selection from SEBI. A Depository can be differentiated and a bank, in like way a DP may be differentiated and a branch of a bank. In a split second there are around 390 DPs are enrolled with SEBI. To advantage the organizations of a vault a theorist needs to open a record with any of the sheltered individual from any protected

Dematerialization is the method by which physical confirmations of an examiner are changed over to an equivalent number of securities fit as a fiddle and credited to the budgetary pro's record with his Depository Participant (DP).

Working of stock facilitating firm

As seen before, According to Rule 2 (e) of SEBI (Stock Brokers and Sub dealers) Rules, 1992, a Stock Broker implies an enrolled individual from a perceived stock trade. A merchant is a go-between who masterminds to purchase and offer securities for the benefit of customers (the purchaser and the vender). No stockbroker is permitted to purchase, offer or arrangement in securities, unless he or she holds an authentication of enlistment conceded by SEBI. The constitution of a broking firm might be a Proprietary Concern, a Partnership firm or a Corporate

DEPARTMENT IN STOCK BROKING FIRM

(A)National Securities Depository Limited (NSDL)

This is an organization, which is an intermediary between the Registrar and the company for dematerialisation of shares.

Registrar in this case is an financial institution that maintains a registry of share owners and the number of shares held.

(B)Central Depository Services Ltd (CDSL) Department:

The CDSL office performs the above communicated limits. A budgetary expert needs to first open a record in light of the DP keeping the final objective to hold the securities in a dematerialized structure. A monetary authority can open a record with any DP of CDSL or NSDL. The CDSL office in like manner changes over the physical shares into De-mat structure besides shares in De-mat structure into physical offer support. The activities like transmission and assignment and trade settlement are in like manner done at CDSL office.

CHAPTER:2

RESEARCH DESIGN

RESEARCH DESIGN:

2.1 TITLE OF THE STUDY:

“A STUDY ON PORTFOLIO MANAGEMENT WITH RESPECT TO DEAL MONEY SECURTIES”

2.2 STATEMENT OF PROBLEM

DEAL MONEY securities, in its pursuit to establish itself as a leading securities in India, Is conscious of the fact that other competitive stock brokers are very aggressive and focused in offering structured portfolio management/ investment advisory services to their clients as well as (High net worth individual)HNI clients. The research conducted to determine the optimum portfolio level and it generally gives an idea to the investor where to invest and which securities are better to gain good return at the best. Investor’s decisions merely depend upon return as they can’t depend on random investment in order to avoid risk i.e. Investor’s can achieve less risk affiliated securities or a portfolio.

2.3 OBJECTIVES OF THE STUDY

1. To study the stocks required to be held in view of the clients portfolio. 2. To aid the financial specialists in picking a best security that gives better return and lower risk. 3. To study and analysis different sector stocks held in portfolio.

2.4 LITERATURE REVIEW

The literature review examines a few studies conducted in the area of optimal portfolio construction and also examines the utility of Sharpe’s single index model in optimal portfolio construction in the long run.

R. Nalini (2014) (An Empirical Study on the Utility of Sharpe’s Single Index Model in Optimal Portfolio Construction, Indian Journal of Finance, September 2014, Volume 8) has made an attempt to help those investors who intend to invest in the companies and her study would help the investors to minimize their overall risk and maximize the return over a period of time . Dileep. S and Dr. G.V. Kesava Rao (2013) (A Study on Suitability of William Sharpe’s Index Model in Sensex in the Indian Context, International Journal of Applied Management and Business Utility, October 2013, Volume 1) were concluded that William Sharpe’s Single Index Model will be sustainable and applicable to the Indian market and Their study suggested to the Indian investors that, they can get a better return in the secondary market for constructing a portfolio with more sectors for better diversification

SARAVANAN, A. NATARAJAN.P (2012) an author has made a review on Advances in Management; Vol. 5 Issue 8, pg-47 (article) on Aug2012. The study suggests that optimal portfolio can be constructed by using Sharpe’s single index model using NSE; NIFTY FIFTY stocks have been used as market index for constructing the portfolio. This study uses data on daily bases for a certain period of time which involves a unique way off formulating known as cut off point and later the percentage of each stock is selected along with their respective weights and other variance and covariance. The optimal portfolio considers four best stocks selected from the nifty fifty short listed stocks or scripts obtaining the return of 0.116%.

Grzegorz Michal ski (2010) The present article offers a method that uses the portfolio management theory to determine the level of accounts receivable in a firm. An increase in the level of accounts receivables in a firm increases both net working capital and the costs of holding and managing accounts receivables. Both of these decrease the value of the firm, but a liberal policy in accounts receivable coupled with the portfolio management approach could increase the value. Efforts to assign ways to manage these risks were also undertaken; among them, a special attention was paid to adapting the assumptions from the portfolio theory as well as gauging the potential effect on the firm value.

TANJA MAGO (2009) has overcome the techniques used to solve the problem of optimal portfolio selection which have drawbacks; along with their fellowmen they have proposed a better approach both theoretically and experimentally. The risk and return averse is based on estimated Sharpe’s ratio using large-sample distribution on how the portfolio can be ideal. This distribution later represents the spectrum of possible optimal risk-return trade- offs that can be constructed from the data obtained.

Sharp, William F. (1996) - States that if a portfolio is highly diversified, its characteristic line will describe its performance almost perfectly all variation in its rate of return may be attributed to market swings and the portfolio’s volatility.“Adjusting Risk in Portfolio performance measurement” But if portfolio is not highly diversified, its excess return will vary around its characteristics line, leading to additional over all variability. The article only provided an introduction to some of the modern approaches. The hallmark of all such procedures is the explicit consideration of risk. Risk-adjusted performance is clearly said. Several firm now offer performance measurement services using procedures, and least one has gone well beyond, to provide detailed diagnoses of the performance of component of each portfolio.

Baillie and Degennaro (1990) - They investigated the relationship between means returns on a stock portfolio and its conditional variance or standard deviation by employing GARCH in means (GARCH-M). They concluded that any relationship between mean returns and own variance or standard deviation was weak. The study suggested that investors should consider some alternative risk measures to be more important than the variance of portfolio returns.

2.5 METHODOLOGY In depth analysis of all investment opportunities (instruments) that DEAL MONEY security offers to There Individual clients. Also a sample study has been conducted on Individuals of the securities to understand their individual risk appetite and investment preferences. A comparison study of investment instruments offered by DEAL MONEY securities with that of other competitive stock broking firms.

2.6 SCOPE OF THE STUDY

The study emphases on creation of portfolio as an investment avenue, focuses on stocks which are in diversified in electronic form other than securities held in physical form. The study covers the aspect trading and preference of customers towards stock markets. Extent of the study or the point is to build the ideal portfolio and to boost the benefits by diminishing the dangers or minimizing them . The study focuses only with reference to DEAL MONEY securities.

2.7 DATA COLLECTION The sources of the data collected for this study could be broadly classified into two categories.

PRIMARY DATA: primary data has been collected in form of Questionnaire. SECONDARY DATA: The secondary data is collected from the company and BSE,NSE websites.

2.8 PLAN OF ANALYSIS The data collected are tabulated accordingly to the objective of the study. The analysis of the data is represented in the form of Tables and Graphs.

2.9 LIMITATIONS 1. The data is collected only on questionnaire method.

2. Time perspective to complete the project is another constraint of the study.

3. Study is confined furthermore especially organizations from NSE are chosen and not just others like BSE, SENSEX and so forth.

CHAPTER:3 COMPANY PROFILE

COMPANY PROFILE

We strive to design solutions by getting a precise, complete understanding of our customers’ needs, investment requirements, and capital protection. Our strategic business branches remain focused on serving local individual customers with distinct needs and preferences.

The organization is helmed by a professional, qualified team with great zeal. Our CEO, Dishant Sagwaria, has 20 years of experience on advising businesses on Valuations, Mergers & Acquisitions, and structuring of transactions. He is also the former CEO of Ahmedabad and . Here, at Dealmoney, it’s not just about what we do; it’s about what we make possible for our esteemed customers to do, and we constantly strive towards being one of the ‘Most Preferred’ financial services companies. By investing in quality human capital, we see consistent business growth, gaining momentum, and increase in our market share. We wish to continually honor our great heritage of providing excellent advice to our many valued customers who expect the best from us each day. We all play a major part in shaping our customers’ destiny. Our sails are beginning to catch the wind of “Winning Together”. Come, grow with us!

Led by people with high acumen and ambition, Dealmoney believes that strong relationships are based on trust. We aim to be not just an advisor, but a comrade to our clients in the financial world. With over 450 dedicated employees working for your cause, Dealmoney is the ideal stop for all your financial needs. Pedigree

Dealmoney is promoted by experienced professionals who are having vast experience in Capital Market and in Funding Activities. is amongst our esteemed shareholders.

Customer Focus

Dealmoney gives the highest priority to its customers and we place them at the core of our activities. Our Robust Risk Management Processes & Strong Compliance is backed by prompt Customer Support. Teamwork

We benefit from the diversity of our people. Dealmoney has a strong and highly experienced team of executives enjoying a rich blend of youth and experience. Innovation

In this ever-changing financial landscape, we are constantly challenging conventional wisdom and developing new solutions with latest technology to meet customer wealth creation requirements. Performance

We are committed to a result oriented culture backed by our in-depth Fundamental & extensive Technical Research support. Dealmoney strives to facilitate realization of customer's financial dreams and make a positive difference to their lives.

Meet The Team

It is always important to get to know the people who will be handling your finances. Here are the skilled, qualified professionals from our team who will ensure that your investments are in the best hands.

• Dishant Sagwaria • Abhijit Dey • Manoj Chaudhary • Amarpal Singh • Prasad Kambale • Michael Dsouza

Dishant Sagwaria President & CEO Dealmoney Securities Dishant is an experienced individual when it comes to finances and knowing the markets inside out. He has an extensive experience of over 20 years in the industry, and has been the former CEO of the and the Baroda Stock Exchange. Dishant has also been the Senior Vice President of HSBC Invest Direct Securities, and has also served as the Vice President of IL&FS Investsmart Limited. He is proficient in advising businesses in valuation, Mergers & Acquisitions and structuring of transactions. Abhijit Dey National Sales Head – Distribution Abhijit , is very dynamic professional who has done his PGD in Business Management from NIM and has rich expertise in financial service industry for over 15 years. His previous assignments had been in senior management roles with organizations like Centrum, Aviva Life Insurance and Reliance Life. He’s been spearheading the 'DealMoney growth story for last three years, and has been instrumental in expanding the insurance distribution business Pan India. He has been with 'DealMoney for more than 5 years in multiple roles, spanning Business, strategy and Operation for distribution. Abhijit has contributed greatly to building a strong reputation and goodwill for the organization and built a highly experienced and competent management team, which is poised to lead 'DealMoney into a high growth trajectory. Manoj Chaudhary National Sales Head - Direct Channel Manoj Chaudhary, a post graduate in business management from JBIMS, has rich experience of more than 2 decades in the financial services industry, having senior management assignments in various segments like – Retail Assets, SME Funding, Structured Finance, Distribution of financial products, Wealth Management, Equity Broking. In the past he has partnered with multiple large foreign banks and private sector banks. He has worked with large financial services group at senior level assignments in Strategic Planning, Sales & Marketing, Business Development & Channel Management.

Amarpal Singh National Sales Head - Derivative channel Amarpal has done Master of Finance & Control (MFC). Amarpal brings with him rich experience of over 13 years in Retail, HNI, Franchisee & Corporate Sales worked with Securities Ltd., Indiabulls Securities Ltd. and Consortium Securities Ltd. Prasad Kambale National Sales Head - Broking & Wealth Prasad comes with an extensive experience in the Indian Capital Markets, with expertise across equities, commodities, currencies, mutual funds and wealth advisory. Prasad has 15 years of active industry experience in the financial services industry and has managed teams across South India and believes in adding continuous value to all stakeholders. Michael Dsouza Head - Operations and Risk Management With a Masters Degree in Financial Management from Mumbai University, Michael has over 22 years of experience in the financial risk and compliance domain. He has also worked with OTC Exchange of India, National Stock Exchange of India and Artha Broking Services Ltd. (a Times Group company).

Our Values

Our visionary top management continues to inspire us towards delivering customer value and delight. We absolutely do not compromise when it comes to the legacy laid down by our legendary past and present promoters. With over 450 dedicated employees present in 20 Indian states, we continue our expedition towards the growth, prosperity and security: not just ours, but our customers’ as well.

Our Philosophy

Driven by knowledge and the will to be the ‘Most Preferred’ brokerage organization, Dealmoney aims to face all financial challenges of our clients and be the best. With a goal to deliver maximum customer value and delight, we never compromise with the values and principles laid down by our legendary past and present promoters.

Insight

Equipped with our knowledge and experience in the financial world, we work with our clients to develop insights and answer tricky questions about their financial challenges. We provide our clients with analytical insights through rigorous, data- intensive analysis and by using our World Class Proprietary Research Tools to identify key stocks and quantify the impact of our recommendations. We also develop strategic insights by sharing our best practices using Technical Charting Tools to identify value investing opportunities. We, at Dealmoney, also aim to understand our clients’ specific investment needs, their tendency to take financial risks, and how we can create a plan specific to everything that the clients expect from financial transactions. Trust is the foundation of any sound relationship, and we aim to not only be the financial guides for our clients in the financial world, but also their comrades in a volatile, uncertain environment.

Vision o To build a world-class, customer-centric financial service entity that accomplishes the financial needs of 'Middle-Class India' with global processes o To focus on profitable growth o To unlock potential across four dimensions: Individual, Team, Customer and Marketplace o To foster strong, trustworthy relationships with our clients which are beyond finances o To not only grow for our clients, but also grow with them o To deliver the best possible results as per our clients’ needs o To not only merely advise our clients about their investment plans, but also to educate t

impact

to the clients are impactful in nature. Dealmoney strives to deliver financial solutions with impact. Our clients expect us to identify and recommend investment opportunities, and to work collaboratively with them to deliver results which help them achieve financial goals which help us improve our customer experience with us. We provide customized investment solutions to our clients which make sure that their money is invested in the best of the places, thereby maximizing profit margins. We consider it as our duty to provide clients with a feeling of security, while we carefully invest their hard-earned finances in the right kind of places. Mission o To forge strong, sustained relationships with our clients by creating value for them o To get a thorough insight into our clients’ financial needs and goals & offer customized solutions o Uphold clients’ trust in our products & services o Strive to protect & increase clients’ capitals o Enable transparent and knowledge based investment process & systems o Maximize profits and minimize risks for our clients o Fostering a secured, welcoming financial environment o Equipping our clients with the right kind of knowledge for attaining their financial goals

Competitors Information • Share Khan Ltd. • ICICI Securities Ltd. • Lotak Securities Ltd. • Indiabulls Financial Services Ltd. • • Motilal Oswal Securities • Karvy Securities • HDFC Securities

CHAPTER:4

DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

Meaning of data analysis

It is a process of inspecting, cleansing, transforming, and modelling data with the goal discovering useful information, suggestion conclusion and supporting decision- making.

Meaning of interpretation.

It refers to the comparison of various component and definite conclusion may be drawn about the earning capacity, efficiency, profitability, liquidity, solvency, trend etc. Comparison is very essential for meaningful interpretation

DATA ANALYSIS & INTERPRETATION

From the primary data collected from the clients of DEAL MONEYsecurities the following data is analysed and interpreted. The total respondents of the study were 30

OBJECTIVE 1: TO STUDY THE STOCKS REQUIRED TO BE HELD IN VIEW OF CLIENTS PORTFOLIO. TABLE.4.1- SHOWING THE AGE GROUP, QUALIFICATION AND ANNUAL INCOME OF RESPONDENTS.

AGE PERCENTAGE QUALIFICATI PERCENT ANNUA PERCENTA ON AGE L GE INCOM E 18-25 20% Graduate 60% 100000 30% - 500000 25-40 50% Post 27% 500000 20% Graduate - 100000 0 40abo 30% Professional 13% 100000 50% ve 0 above

ANALYSIS:

From the above table we can see that 20% of respondents are within the age group of 18-25 and 50% of the respondents are between 25-40. Above-40 of the respondents are above 30%. we can see that 60% of respondents Belong to Graduate group, around 27% of respondents belong to Post Graduate Group. And 13% of respondents belong to Professional group. From the above table we can see that 30% of respondents Belong to Annual Income of Rs1,00,000- Rs5,00,000 group, around 20% of respondents belong to Rs 5,00,000- Rs10,00,000 Group. And 50% of respondents belong to above 10,00,000 group.

GRAPH.4.1- SHOWING THE AGE GROUP, QUALIFICATION AND ANNUAL INCOME OF RESPONDENTS.

Graph compared with Age,Qualification and Income

18-25 20% graduate 60% 30% 100000-500000 25-40 50% p.graduate 50% 27% 500000-1000000 40-ABOVE 30% proff 13% 20% 1000000sbove

INTERPRETATION:

The above graph shows the age group respondents which they belong to 18-25 working class people, 25-40 respondents are in mixed class of people self-employed, salaried etc and age group of 40above are mostly retired respondents. Qualification of respondents is 60% of graduates, and 27% of respondents belong to post graduate group, finally 13% of the respondents are professional.

the annual income of the respondents, about 30% of respondents belong to 100000-500000 group as they are salaried and working employees, 20% of respondents belong 500000-1000000 group in which they are self employed, employers etc around 50% of respondents are retired and High net worth individuals. Investing more on there portfolio.

TABLE 4.2 –SHOWING THE ALLOCIATION OF CLIENTS PORTFOLIO WITH RESPECT TO STOCKS.

PORTFOLIO ALLOCATION PERCENTAGE

SB/FD 26% Mutual fund/Equties/insurance 40%

Bonds / Debentures 34

ANALYSIS:

From the above table we can know that 26% of respondents invest in Cash/SB/FD as one of their portfolio. 40% of respondents invest in Mutual Fund/Equities/Insurance/ and 34% of respondents invest in Bonds/Debentures, as their Portfolio Allocation. From the above table we can see that 53% of respondents Prefer Return on Portfolio, and 40% of respondents prefer Correlation on Security Return and 7% OF respondents belong to Worldwide market indices.

GRAPH 4.2 –SHOWING THE ALLOCIATION OF CLIENTS PORTFOLIO WITH RESPECT TO STOCKS.

PERCNTAGE 45% 40% 35% 30% 25% 20% 15% PERCNTAGE 10% 5% 0% SB/FD MUTUAL FUND / BONDS/ EQUTIES/ DEBENTURES INSURANCE

INTERPRETATION: The above bar graph shows the investment portfolio of respondents made with respect DEAL MONEY 26% of respondents like to have there portfolio included with cash deposits, fixed deposits, saving setc as it would yield good return with out any risk. 40% of respondents would prefer investing in mutual fund, equities, insurance. As it would yield more return and simultaneously have high risk associated with it, and 34% of respondents would invest in bonds and insurance which is good for return and associated with low risk.

TABLE 4.3 –SHOWING THE FACTOR ASSOCIATED BEFORE INVESTING IN PORTFOLIO,

PORTFOLIO FACTOR PECENTAGE

Return on Portfoilo 53%

Correlation on security return 40%

Market indices 7%

ANALYSIS:

From the above table we can see that 53% of respondents Prefer Return on Portfolio, and 40% of respondents prefer Correlation on Security Return and 7% OF respondents belong to Market indices Such as Nifty, Sensex etc

OBJECTIVE 2: To aid the financial specialists in picking a best security that gives better return and lower risk.

TABLE 4.4 –SHOWING THE “Professional Portfolio managers manage risk more effectively than others”?

SLNO PROFESSIONAL MANAGER PERCENTAGE MANAGES RISK

1. STRONGLY AGREE 17%

2. AGREE 23%

3. NETURAL 10%

4. DISAGREE 30%

5. STRONGLY DISAGREE 20%

ANALYSIS:

From the above table we can see that 17% of respondents Strongly Agree, 23% of respondents Agree, 10% of respondents prefer Neutral, 30% OF respondents Prefer Disgree, and 20% of respondents prefer Strongly Disagree.

GRAPH 4.4 –SHOWING THE “Professional Portfolio managers manage risk more effectively than others”?

Risk managed by Portfolio Manager 35% 30% 25% 20%

15% Series1 10% 5% 0% STRONGLY AGREE NEUTRAL DISAGREE STRONGLY AGREE DISAGREE

INTERPRETATION:

The above graph describes the risk managing ability by portfolio manager with respondents point of view are, 17% of them do strongly agree and 23% do agree to the point, 10% are at netural stage. 30% of them disagree the point cause portfolio managers concentrate on high return causing it taking high risk, 20% do strongly disagree to the statement.

TABLE 4.5 –SHOWING THE COMPERSSION OF PORTFOLIO GOALS PERIOD OF RETURN RISK CAPACITY.

GOALS PERCENTA PERIO PERCETA RISK PERCENTA OF GE D OF GE CAPACIT GE PORTFOL RETUR Y IO N Minimization 50% Monthly 30% High 43% of risk Minimization 17% Half 40% Medium 30% loss yearly Stability in 33% Yearly 30% Low 27% returns

ANALYSIS:

From the above table we can see that 50% of respondents prefer Minimization of Risk, around 17% of respondents choose Minimization of loss. And 33% of respondents prefer stability in returns, From the above table we can see that 37% of respondents prefer monthly Returns, around 13% of respondents choose Half yearly Returns, And 50% of respondents prefer yearly Returns.

GRAPH 4.5 –SHOWING THE COMPERSSION OF PORTFOLIO GOALS PERIOD OF RETURN RISK CAPACITY.

Goals, Return and Risk comparssion Graph

27% Minimization of risk 50% Monthly 30% High 43% Minimization loss 17% Half yearly 40% Medium Stability in returns 33% Yearly 30% Low 30%

INTERPERTATION:

The following graph shows the portfolio goals with respect maintaining the risk, about 50% of respondents prefer minimization of risk and yield good return, 17% of them prefer minimization of loss on there portfolio, 33% of respondents considered stability in returns. For a particular period, we can see that 43% of respondents prefer High Risk, around 30% of respondents choose Medium Risk, And 27% of respondents prefer Low Risk cause of various factors associated with it.

Gives a view on the return on investment of the respondents over a period of time. About 37% of them prefer daily return as they indulge in day to day trading of stock market, 13% respondents like to have return by avoding the loss and risk for monthly wise, 50% of it prefer yearly so that reduces risk yield more return.

OBJECTIVE -3: To study and analysis different sector stocks held in portfolio.

TABLE 4.6 –SHOWING THE PORTFOLIO GOALS YOU INVEST MAXIMUM IN MUTUAL FUND?

SLNO INVESTMENT IN MUTUAL PERCENTAGE

FUND

1. EQUITY DIVERSIFIED 33%

2. EQUITY TAX SAVING 40%

SCHEME

3. INDUSTRY SPECIFIC 27%

ANALYSIS:

From the above table we can see that 33% of respondents prefer Equity diversified, around 40% of respondents choose Equity tax saving scheme, And 27% of respondents prefer industry specific.

GRAPH 4.6–SHOWING THE PORTFOLIO GOALS YOU INVEST MAXIMUM IN MUTUAL FUND?

Investment in type of mutual fund 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% EQUITY DIVERSIFIED EQUITY TAX SAVING INDUSTRY SPECIFIC

INTERPRETATION:

The above bar graph shows the investment selection of mutual fund in creating portfolio, order to have security out of which 33% in equity diversified so that various stocks are invested, 40% of equity tax saving are invested to avoid tax deduction at the time of their of filling IT returns, 27% of them prefer industry specific for investment, their various scheme like SIP, Growth Fund, Franklin mutual fund etc which yield constant return over a period of time yearly.

CHAPTER 5

SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS

The study was conducted with respect to respondents of DEAL MONEY securities, which was collected from the respondents in a form of a Questionnaire. The detailed data analysis was made and the findings were drawn in the tabular format. The following are the main Findings . OBJECTIVE 1: To study the stocks required to be held in view of the portfolio

➢ It was found that most of the investors in DEAL MONEY securties are quiet fond of stock market in finance so it which helps them to maintain their portfolio ➢ It was found that on an average investors DEAL MONEY securities invests around 66% of their various portfolio, ➢ It was found that 53% investors on average are long term investors and remaining investors are medium term and short term investors..

OBJECTIVES 2- To aid the financial specialists in picking a best security that gives better return and lower risk. ➢ It was found that 33% on average investors plan their investments by knowing the company stability, return, risk associated factors followed by P/E ratio and world market indices etc. ➢ It was found that the investors were satisfied with their investments but not very satisfied if portfolio managers are involved in investment of clients portfolio. ➢ It was found that on an average 40% of investor’s portfolio belong to moderate risk takers minimization of loss and risk in order to ear stability returns.

OBJECTIVE -3: To study and analysis different sector stocks held in portfolio.

It was found that on an average of investor’s portfolio OBJECTIVE -3: To study and analysis different sector stocks held in portfolio. ➢ It was found that on an average of investor’s portfolio in DEAL MONEY securities had exposure to equity market investments. ➢ It was found that around 56% of the investors considered Regular returns as most important factor before selecting any investment avenues for creating their investment portfolio followed by factors like safety of principle and steady growth. ➢ It is concluded that large portion of investor’s portfolio belongs to safe investment avenues by bearing risk.

➢ securities had exposure to equity market investments. ➢ It was found that around 56% of the investors considered Regular returns as most important factor before selecting any investment avenues for creating their investment portfolio followed by factors like safety of principle and steady growth. ➢ It is concluded that large portion of investor’s portfolio belongs to safe investment avenues by bearing risk.

SUGGESTIONS

The findings of the study will have some implications. The study has a direct bearing on the market for financial products such as shares, debentures, mutual funds, life insurance, post office saving schemes, fixed deposits and also real estate and gold/silver. Therefore, it is of special interest to policy makers and regulatory authorities concerned with financial market. The regulatory bodies can safeguard the interest of the new investors on the basis of the pattern of investing. The following suggestions may be worth considering in this respect:

➢ It is suggested to the investors that instead of keeping long term investment time horizon, their time horizon should depends on their objectives and type of Investment Avenue. ➢ Instead of making wrong decisions regarding investment it is advisable that investors should take help of financial planner. ➢ It is suggested to the investors that irrespective of their awareness regarding Investment Avenue they should select appropriate investment avenue which is suitable for them.

➢ The volatility or the fluctuations in the stock keep changing in the stocks along with their value and variance. So eventually the investors have to observe constantly about the market. ➢ The optimal portfolio is a subject to change, because the proportion of investment changes in each security from time to time. ➢ Regular analysis or changes in the market has to be done as it would benefit and also minimize the consequences of incurring losses. ➢ Continuous evaluation of stock is necessary and the portfolio has to be updated periodically to overcome the changes. ➢ The awareness of the utility of securities screening the optimal portfolio construction must be made use of the investor.

CONCULSION:

The study of management of portfolio is based in which that there is a significant difference in investment portfolio of investors in DEAL MONEY securties. The portfolio is tested according to the sex, age, education, occupation and income level of the investors. The study revealed that Investors of DEAL MONEY securities invest in their portfolio irrespective of their Gender, Age and Education. However the investment portfolio of investors in DEAL MONEY securities, differs on the basis of their occupation and level of income.

➢ It can be concluded that most of the investors are not regular traders and they follow simply the buy and hold strategy. ➢ It is concluded that investors prefer safe and secured investment avenues to save tax and also they give preference to investment avenues which will help them to get dual benefit like Real estate/ buying a house against loan.

BIBLOGRAPHY:

Investment Analysis and Portfolio Management (with Thomson ONE - Business School Edition) by Frank K.

Portfolio Management by Mr. S. Kevin

LKP securities internal Books

Business Magazines

Bank Journal www.iloveindia.com/finance/stockexchangebrokers www.alphacommodities.com www.nseindia.com www.bseindia.com www.sebi.gov.in

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