Tellin’ It Raw & Keepin’ It Real 2.0 NADCP 23nd Annual Training Conference July 9-12, 2017 Washington D.C. P.O. Wallace Green, LICDC (216) 664-3287 [email protected] “All I’m offering is the truth.” Listening: be aware of your filters Stage of Change: “Start where ______.” If the client is in the pre- contemplation phase, very simply what do you need to do? • Give them something to think about! – Give then something they cannot walk away from • If they are in the contemplation phase than very simply, what do you need to do? – Show them how to contemplate! Stages of Change* • Interventions that presume that a client is in the action stage work if the client is in the action stage • Interventions geared for action are doomed if the client is not in the action stage and will create a very difficult case

DiClemente, C. C. (2003). Addiction and change: How addictions develop and addicted persons recover. New York: Guilford Press Prochaska, J.O., & DiClemente, C.C. (1982). Transtheoretical therapy: Toward a more integrative model of change. Psychotherapy: Theory, Research and Practice, 19, 276- 288. The advantage of dealing with pre-contemplation correctly • Client becomes a willing player in his / her own development • Rather than you teaching the client anything, you create in them a desire for learning • Show them how they are being played – Regardless of how far down they are no one likes to be played – Use their definitions to help them see where they really are • Pimp – someone who benefits from the work of others with minimum input / scoring points off of someone else’s back • Hoe – someone who is being taken advantage of; someone who does the work without getting paid Presentation Goals

• Participants will be able to help the clients detect negative culture driven “unconscious” decisions that can threaten their sobriety. • Participants will learn how to use the evidenced-based, “Stages of Change” model to understand the Hip-Hop culture, and help their clients progress through the stages towards long term recovery. Presentation Goals

• By helping the clients to identify the “culture vultures” the participants can help their clients recognize who is getting “paid”, and who is getting “played” by their choices. Goals

• Empathy • Skills • Knowledge Never underestimate the power of Music

• Can change emotions… drastically • Cause physical reactions • Tied to detailed memory – Pinpoint place and time • This will be the sound track of the client’s youth Gangsta Rap in the 21st Century • Jay-Z is an emeritus figure head; no longer relevant – Now bigger outside of Hip Hop • Puffy has been relegated to ‘vodka salesmen’ (Cîroc) • Dr. Dre scored big with the Beats Headphone buy out from Apple; dwarfing anything he ever did in Hip Hop • 50 Cent has declared bankruptcy • Lil’ Wayne is suing his (fake) Daddy, Brian ‘Birdman’ Williams after finally figuring out he has been ripping him off all these years • Rick Ross just settled a case for pistol whipping his groundskeeper (Pleads to 5 misdemeanors 4/4/17) • The golden age of gangsta rap is clearly in the rearview mirror The 21st Century Gangsta Rap Transformation Milestones Miles Stones

• The rise of Kanye West (August, 2005) – The first multi-platinum commercial rapper from the gangsta era that did not fit the gangsta image or come from a challenging background – He would open the door for Drake, Kendrick Lamar, and Chance the Rapper • Drake; currently the number one selling rapper does not fit the gangsta rap image Time Magazine, Sunday August 21, 2005 – Kanye West • Roc-A-Fella wasn't the only label to pass on Kanye (pronounced Kahn-yay; it means "the Only One" in Swahili) West. Executives at record companies large and small failed to reconcile West's appearance and demeanor with their expectations of what a rapper should be. They had no idea how to market him. "It was a strike against me that I didn't wear baggy jeans and jerseys and that I never hustled, never sold drugs says West, 28, who grew up in suburban Chicago

Read more: http://www.time.com/time/magazine/article/0,9171,1096499 ,00.html#ixzz0wA1xtKmO Time Magazine, Sunday August 21, 2005 – Kanye West • Roc-A-Fella wasn't the only label to pass on Kanye (pronounced Kahn-yay; it means "the Only One" in Swahili) West. Executives at record companies large and small failed to reconcile West's appearance and demeanor with their expectations of what a rapper should be. They had no idea how to market him. "It was a strike against me that I didn't wear baggy jeans and jerseys and that I never hustled, never sold drugs says West, 28, who grew up in suburban Chicago

Read more: http://www.time.com/time/magazine/article/0,9171,1096499 ,00.html#ixzz0wA1xtKmO Time Magazine, Sunday August 21, 2005 – Kanye West

• With the market mired in thuggery, African- American consumers' could choose to: A) Propagate a nasty stereotype of themselves for white kids to pin their libidinous fantasies on; B) Not care C) Start patronizing the danger-free, super-nice, super-boring rappers at the liberal humanist fringe; D) Give up. E) Both A and D Answer: E Read more: http://www.time.com/time/magazine/article/0,9171,1096499- 3,00.html#ixzz0wA8pnVgz Time Magazine, Sunday August 21, 2005 – Kanye West • Statistics consistently show that 70% of hip-hop is consumed by young white audiences, but a century of anecdotal evidence is similarly irrefutable: white kids think it's cool to be black… Time Magazine Sunday August 21, 2005 – Kanye West • “… Jesus Walks is all Kanye," says Smith. "When he wrote, 'To the hustlers, killers, murderers, drug dealers/ Even the strippers/ Jesus Walks for them!', I said, 'Wait, it doesn't matter what you do at all? You can keep doing bad things, and in the end it's all good? Don't we need to take a stand?' And he said, 'It's about imperfection. Everybody can relate to that.' Damn if he wasn't right." Drake; No.1 commercial Hip Hop artist 2015-2016 • Breaking the mold – Canadian – Raised Jewish – Uses the ‘n’ word – Not the ‘’k’ word • Why do you think? • Same nihilistic, street value braggadocio Although the major players may have changed, the content message remains the same • Commercial Hip Hop continues to grind out the same braggadocio, money spending, strip club attending, hyper sexual, ‘I live the life you wish you could’ lyrics devoid of most, if not all reality. Hyper Masculinity

• Verbally Promise to: – Dominate many women – Dominate situations – Dominate other men – Be fearless – Criminal activity – Risk it all at any moment – No regard for any consequences – Gay bashing – Street cred Milestones (2007) • The Imus ‘Nappy headed hoes’ controversy would spark a debate about the ‘n’ word and misogynistic lyrics exposing the elephant in the recording studio (April 4, 2007) – "I may be a white man, but I know that ... young black women all through that society are demeaned and disparaged and disrespected ... by their own black men and that they are called that name." D. Imus Milestones • This would be the last time women would have an opportunity to gain respect in commercial Hip Hop • The Hip Hop vs America –BET town hall series – How the deck was stacked against logic and reason – The audience was young and impressionable and on the side of the rappers going against their best interest BET Series 'Hip-Hop Vs. America' Sept 25, 2007 • Voice to the ignored • Telling it like it is • The Hood’s CNN • Bridged race relations – RUN DMC Hip Hop vs. America: The battles

• Young vs old battle • Hip vs. square battle • Just a record focus on ‘real crime’ vs. understand your influence battle • Republican vs. Democrat battle • Male vs. female battle • Book knowledge or Intellect (‘afrostocracy’) vs. street knowledge battle Hip Hop vs. America: The battles

• The ‘got nothings’ who finally got something vs. the middle class, ‘gate keepers’ who let them down battle • Free speech vs. ‘have a since of decorum’ battle • Rappin’ about it vs. doing it for real battle • You owe the community vs. don’t like it, don’t buy battle • Bad influence on kids vs. Not my job to raise them battle The con arguments that weren’t

Pro Gangsta Rap Con Gangsta Rap 1. Movies are more graphic 1. Actors have not had to be and violent and not held gangsters to get the part to the same standard 1. Movies are not as constant as music 2. Don’t hate the player 2. Only a player can change the hate the game game 3. Just entertainment 3. Hip Hop is a lifestyle / they are 4. Not my job to raise your doing what you do 24/7 kids 1. They don’t want to be ‘fake’ 5. Don’t like it, don’t buy it 4. Passing the buck / for a small minority of men you are the role model / no fathers 5. It permeates the internet, radio and award shows The con arguments that weren’t

Pro Gangsta Rap Con Gangsta Rap 1. Product of my environment 1. No, you are a product of your choices 2. I could be doing this for real 2. We would be better off if you were 3. I give back doing it for real; you would be 4. Just keeping it real about reaching only hundreds instead of what’s goin’ on in the hood hundreds of thousands 5. We are like the CNN 3. That’s like selling millions of packs of cigarettes and making a donation to the American Cancer Society. 4. If we want to know what's going on in the hood, we could just stick our head out the window / maybe we need to know what's going on outside the hood 5. Read the lyrics more like the SIN False Arguments that carried the day after Hip Hop vs. America (and it was black America that lost)

• We have the constitutional • (FALSE! You can talk about right to say what we want killing and degrading to say yourselves and your • Change the conditions that community. You have created this rap and we will license to do that and you change the rap are) • We are lisening through • False! This rap PROMOTES our wallets these conditions • TRUE! You are capable of better, but we have to want better Rappers talk black, live white and think green Milestones • 50 Cent, after crushing the Terror Squad, Ja-Rul, and Murder Inc., would lose three very public battles against: – Kanye West – for most album sales (2007) – Rick Ross – for being a ‘fake’ gangsta (2008) – A lawsuit against Rick Ross’ ex girlfriend causing him to declare bankruptcy in 2016 • This would mark a seismic shift in a culture where authenticity is everything • The fake, name jacking ‘pranksta’ Rick Ross unseated the ‘real’ gangsta, 50 cent 50’s worth goes from 150 million to only 4.4 million • Coca-Cola's 2007 purchase of Glacéau, the company that makes Vitamin Water, netted 50 a tidy sum in return for his equity, likely up to $100 million. However, it seems he signed an additional deal with Coke for the continued use of his likeness in ads. The Coke deal, which ended in 2009, included a clause prohibiting any release of 50's earnings. • The money going out: $108,000 per month in expenses and millions of dollars in lawsuits. – 1,500 for pool maintenance – There's the $7 million owed to Lastonia Leviston, who won the payment in court – Sleek Audio, which he owes an $18 million court-ordered payment after a partnership to produce headphones fell apart. – claims another $7 million in liabilities. – $108,000 in monthly expenses, which include his homes and personal expenses. – 5,000 per month on just the gardening. – monthly $5,745 Bentley car lease – $12,000 in child support for two children. The Golden Age of Gangsta Rap is in the rearview mirror • Chief Keef (hit single on YouTube (2012) “I don’t like” deleted due to guns • Bidding war at 16; trying not be a has been at 21 Atlanta Rapper, 21 Savage • Atlanta Rapper, expelled from every school in DeKalb county • Shot 6 times • He is out of the game, but encourages others in this lifestyle • Suppose his focus was heroin, would this be tolerated? Keepin’ it real vs. Really keepin’ it Now claim documentary was ‘scripted’

• Offset arrested on felony possession after incriminating documentary by Noisey The New Revolutionaries • Kendrick Lamar • LeCrea • Jasiri X • Childish Gambino • J. Cole • Lupe Fiasco Rapper Logic Chance the Rapper has changed the landscape • Internet, stream only – No contract maintains 100% control • Apple temp. deal • Socially responsible – Million dollar donation to Chicago schools • Won 3 Grammies, with no label • Rap mixed with God Definition of Hip Hop Culture

• A form of popular culture that started in the African American inner-city areas (Bronx), characterized by rap music, graffiti art, and breakdancing. MCing, DJing, spit boxing, fashion, slang and style are also important elements of hip hop. The term has since come to be a synonym for hip hop music and rap to mainstream audiences. • The 4 elements: Rap, DJ, Grafitti, Dance, later; knowledge Why Hip Hop is not a Culture The Cultural Litmus Test > The unique worldviews, customs, norms, values and patterns of behavior that are learned through socialization to nurture, strengthen and insure the positive progress and development of its people. > The people who benefit from this culture are the “The Billion Dollar beneficiaries.” Welcome to Hip- hopracy

• Cultural Training Institute, prepared by Victoria Winbush. (1996). Recently uncovered was the ‘Hip Hop to prison pipeline’ What are the cultural values / norms according to the music ? • Family • Gangs / Click – Raising children • Respect • Women • Education • Hustling • Spirituality • Getting high • Brotherhood • Employment • Career Is it true?

• Is it entertaining? • Who is the target audience? – How do you know? • Why is it entertaining? Hip Hop’s current commercial incarnation promotes the SDS’s • The music – Lust – Gluttony – Greed, – Sloth, – Wrath, – Envy, – Pride Step 4: Take a searching and fearless moral inventory of ourselves Sometimes a good 4th step makes a good 1st step You are here to prepare for those to come Artist appear tough but they know to stay in the box

• Buster Rhyme apologies to • Jadikis has to remove lyrics to Arab Americans for using the song 'Why?‘ that asked, Muslim prayer in, ‘Arab ‘Why did George Bush knock Money’ down those buildings?’ • Steven Spielberg falls out • Ice -T removed Cop Killer with Michael Jackson over from his album with Body lyrics in song, ‘They don’t Count Really Care About Us’. • Rick Ross would be dropped Michael would eventually by Reebok for lyrics which change the lyrics talked about date rape • Jerry Heller enraged for • Would Drake who is half racial content of Ice Cube’s Jewish, ever refer to himself, song, ‘No Vaseline’ or other Jewish Americans as K_____?

So negative images are ok now as long as someone who looks like us gets paid? Hip Hop’s dirty little secret • We don’t purchase the product – Albums, streaming, and few concert ticket • Should we consider the lyrics as being in ‘code’? • Rappers don’t want to do a ‘Hammer’ • Rappers who became script flippers are out of the game – Master P – Chamillionaire – Mace Hip-Hop cultural values brings out the culture vultures • Tennis Shoes • Props • Clothes • Fads • Cars • Welfare • Rims • Crime ‘Hit a Lick’ • Music prison • Sex (risky) • Slang • Getting high / drunk • Respect / ‘Props’ • Being ‘cool’ • Gangs • Women / Men • Working a ‘job’ • Tattoos • Hustle / quick money • Jewelry Positive Value System

• Family • Education • Career • Spirituality • Security • Freedom • Health • Property HipHopcracy

• The culture was hijacked • Women are degraded when and then held hostage by single parent homes in the gansta rap which had a A/A community are at 70% corporate take over • Police have fear that the • We call for equal rights, music exacerbates but use the N word that • A hustler lifestyle is we find offensive if others emphasized when the drop use it out rate is at an all time high • We allow an image to be in an economy that has been projected that is not slow to rebound for us positive but get offended • We can criticize the music by when others cop the day and dance to it by night same style How would the Arab-American Community respond if their rappers rapped in this manner?

Is today’s music coded?

• Lyrics by 21 savage: “I • Code for : “Look a here, grew up in the street I ain’t got no good without no heart, education, I live in a I'm praying to my forgotten about place so Glock and my carbon, I’m gonna do whatever I need to do to improve Pockets full of Cheese, my situation. You didn’t bit%# I got racks, help me when you didn’t I’m a real street ni&&a know my name, so don’t bit%#, try to stop me know that I'm not one of these you do.” ni&&as bangin’ on wax.” Moment of Clarity • I dumb down for my audience And double my dollars They criticize me for it Yet they all yell "Holla" If skills sold Truth be told I'd probably be Lyrically Talib Kweli Truthfully I wanna rhyme like Common Sense (But I did five Mil) I ain't been rhyming like Common since Poor Decisions (2013)

• Poor decision makin' plagued you boyz' lives You sellin' crack up on your momma porch While she still goin' through her new divorce He has a thrill as he raise his voice When he really needs to raise his boyz Young thugs with so much talent Young thugs havin' no balance Young boyz havin' no fathers Young boyz catchin' dope charges Lord help us, my generation come to an end Cause we all selfish, but livin' shallow, how we gonna' swim? I mean really why should I pretend? Black Lives Matter! Really? To who? Homework List

• Films/ Videos – The House I Live in - Documentary 1hr 48 min. by Eugene Jerecki (for rent or purchase) • https://www.youtube.com/watch?v=QsBDvxy5qQY – Billions behind Bars – YouTube 43 min (free) • https://www.youtube.com/watch?v=6tJR81BWe5I – Prison State – Frontline production 1 hr. 23 min. (free) • http://video.pbs.org/video/2365235229/ – Slavery by Another Name (free) • https://www.youtube.com/watch?v=UcCxsLDma2o&t=31s • https://www.youtube.com/watch?v=1f7tX5hHpcw – The New Jim Crow Audio book Chapter 1 (all chapters free) • https://www.youtube.com/watch?v=kUbYT9FR7O0 – Thirteenth (free) • http://watchonline.pro/13th-2016/