Alcoholic Beverages SUPER CATEGORY

Alcohol BTR BTR Rank Brand Name Super Category Category Rank 2016 2015 Diff 1 93 136 43 KINGFISHER Alcoholic Beverages Beer 2 261 482 221 ROYAL STAG Alcoholic Beverages Whisky 3 391 - - IMPERIAL BLUE Alcoholic Beverages Whisky 4 395 - - JOHNNIE WALKER Alcoholic Beverages Premium Whisky 5 431 305 -126 TUBORG Alcoholic Beverages Beer 6 476 895 419 BAGPIPER Alcoholic Beverages Whisky 7 481 919 438 HAYWARD Alcoholic Beverages Beer 8 520 348 -172 COBRA Alcoholic Beverages Beer 9 583 - - MILLER LITE Alcoholic Beverages Beer 10 599 - - SIGNATURE Alcoholic Beverages Whisky 11 608 612 4 BLACK DOG Alcoholic Beverages Premium Whisky 12 614 899 285 SMIRNOFF Alcoholic Beverages Vodka 13 620 - - BUDWEISER Alcoholic Beverages Beer 14 674 199 -475 MCDOWELL'S Alcoholic Beverages Whisky 15 768 - - FOSTER’S Alcoholic Beverages Beer 16 804 - - OFFICER’S CHOICE BLUE Alcoholic Beverages Whisky 17 834 789 -45 BLENDERS PRIDE Alcoholic Beverages Whisky 18 845 - - 8 PM WHISKY Alcoholic Beverages Whisky 19 939 - - SHAW WALLACE Alcoholic Beverages Liquor Manufacturer 20 976 - - TEACHER'S Alcoholic Beverages Whisky

Beer Beer BTR BTR Rank Brand Name Category Rank 2016 2015 Diff 1 93 136 43 KINGFISHER Beer 2 431 305 -126 TUBORG Beer 3 481 919 438 HAYWARD Beer 4 520 348 -172 COBRA Beer 5 583 - - MILLER LITE Beer 6 620 - - BUDWEISER Beer 7 768 - - FOSTER’S Beer

Premium Whisky Premium BTR BTR Rank Whisky Brand Name Category 2016 2015 Diff Rank 1 395 - - JOHNNIE WALKER Premium Whisky 2 608 612 4 BLACK DOG Premium Whisky

Whisky

Whisky BTR BTR Rank Brand Name Category Rank 2016 2015 Diff 1 261 482 221 ROYAL STAG Whisky 2 391 - - IMPERIAL BLUE Whisky 3 476 895 419 BAGPIPER Whisky 4 599 - - SIGNATURE Whisky 5 674 199 -475 MCDOWELL'S Whisky 6 804 - - OFFICER’S CHOICE BLUE Whisky 7 834 789 -45 BLENDERS PRIDE Whisky 8 845 - - 8 PM WHISKY Whisky 9 976 - - TEACHER'S Whisky

Vodka Vodka BTR BTR Rank Brand Name Category Rank 2016 2015 Diff 1 614 899 285 SMIRNOFF Vodka

Liquor Manufacturer Liquor Manu- BTR BTR Rank Brand Name Category facturer 2016 2015 Diff Rank 1 939 - - SHAW WALLACE Liquor Manufacturer