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21St Europa Cinemas Conference 1 TABLE of CONTENTS OPENING TABLE OF CONTENTS OPENING OF THE 21st EUROPA CINEMAS NETWORK CONFERENCE …………………….…………….5 Nico Simon – President, Europa Cinemas…………………………………………………………………………….……….5 Gabriele Bertolli – Policy Officer, Creative Europe MEDIA, European Commission ……………………...5 Harald Trettenbrein – Head of MEDIA Unit, European Commission ………………………………….………...6 Claude-Eric Poiroux – General Director, Europa Cinemas…………………..…………………………………………7 SESSION I – RE-IMAGINING THE CINEMA EXPERIENCE ………………………..……………………………7 Both moderated by Michael Gubbins – Partner, SampoMedia, UK PANEL I – Investing in our Future: Innovation, Diversity, CoMMunities ….………………………..7 • Strategic investments, brand identity and programming choices. • Reshaping cinema spaces, creating places. Building a sustainable and ethical brand. • Raising the profile of films and venues through innovative campaigns. • The importance of local cinemas to communities and social cohesion. Valerio Carocci – President, Association Piccolo America, Italy…………………………………………………...8 Ramiro Ledo Cordeiro – Exhibitor, Numax/Duplex Cinema, Spain ……………………………………….……..8 Suzanne Bos – Head of Marketing, Focus Arnhem, Netherlands …………………………………..……….…..9 Pedro Borges – Exhibitor/Distributor, Cinema IDEAL/Midas Filmes, Portugal …..……………………… 10 PANEL 2 – Next Generation of Cinema-goers: More than Just Films ……………………………….10 • More than just films: meeting the needs of a hyper-social and always-on generation. • Adapting pricing policies: from subscription schemes and flexible reservations to ticket- sharing apps. • Listening to, collaborating with and learning from teenagers to extend the traditional cinematic experience. • Providing opportunities to make and play with content rather than simply consuming it. Penny Mills – Consultancy Director, The Audience Agency, UK ……………………………..…………………10 Daniel Sibbers – Head of Marketing, Yorck Kinogruppe, Germany ……………………………………………11 Jaëla Arian – Founder of LA RIOT, Rialto, Netherlands …………….……………………………………………….12 Matthieu Bakolas – Exhibitor, Quai 10, Belgium ………………………………………………………….…………..13 SESSION II – EUROPA CINEMAS ARTHOUSE TALES: PART 1 .………………………………..…………13 Moderated by Maddy Probst – Managing Producer, Watershed, UK / Europa Cinemas Vice- President 21st Europa Cinemas Conference 1 Mats Olsson – Röda Kvarn Borås, Sweden…………………………………………………………………………….….14 Alen Munitic – Kino Mediteran, Croatia …….……………………………………………………………..……….…….14 Sylvie Presa – Studio 43, France …………….………………………………………………………………..……………….15 Monica Naldi – Cinema Beltrade, Italy …………………………………..…………………………..……………..……..15 Cara-Lynn Bauer – 3001Kino, Germany ….……………………………..…………………………..……………..……..16 Octavio Alzola – Cines Renoir, Spain ……………………………………..…………………………..……………..……..16 Susan Wendt – Trustnordisk, Denmark ……………………………..……..……………………..……………..……….16 SESSION III – ADAPTING TO THE SHIFTING CINEMA LANDSCAPE ………………………………..….16 Workshops 1 & 4 moderated by Michael Gubbins – Partner, SampoMedia, UK Workshops 2 & 3 moderated by Irene Musumeci – Film Marketing Manager, Curzon Artificial Eye, UK WORKSHOP 1 – Smart Data & Smart People ……………….…………………………………………………17 • Big Data vs Smart Data: using data to improve the cinema-going experience. • Making the most of data in a standalone independent cinema. • Turning social media followers into active cinema-goers. • Dynamic membership schemes and ticketing deals. Ben Johnson – CEO, Gruvi, Denmark …………………………..……………………………..……………………………17 Ida Thoren – Exhibitor, Fyrisbiografen, Sweden ………………..…………………………………………..………..18 Bob Van Der Meer & Frank Groot – Exhibitors, Filmhallen, Kino Rotterdam, Netherlands..……..18 Oliver Fegan – CEO, Usheru, Ireland ……………………………….…………….…………………………..….….…….19 WORKSHOP 2 – Digital Marketing Strategies: How do Films and Venues Stand Out and Get Noticed? ……………………………………………………………………………………………………………………….20 • Promoting independent films through collaboration: joint exhibitor/distributor campaigns. • Designing experiences for niche audiences on and offline. • Learning from young activists to build awareness on and offline. • From projectionist to influencer: get your team involved in your social media strategy. Thierry Delpit – CEO, Cine Society, France …………………….…….…………………………………….……………..20 Irini Siga & Jens Lanestrand – Exhibitors, Biografcentralen, Sweden ……..………………………………….21 Marvin Wiechert – Digital Marketing Manager, Yorck Kinogruppe, Germany .……………….….……..21 Madeleine Probst – Managing Producer, Watershed, UK ………………..………………….…………...………22 WORKSHOP 3 – Making Cinemas More Open, Inclusive and Sustainable …………....…………22 • Reaching out to communities that are not yet engaging with your space. • Creating more inclusive spaces and offers. • Optimising spaces: practical design and architectural ideas. • Going green through small steps. 21st Europa Cinemas Conference 2 Eef De Lombaerde – Audience Officer, Kunstencentrum BUDA, Belgium ……………..…………….…..23 Kristofer Woods – Co-Programmer, Wolf Kino, Germany ………………………………………….…………….24 Jean-Marc Lalo – Architect, Atelier Architecture Lalo, France .………………………………….……….…….24 Rachel Hayward – Head of Film, HOME, UK ………………………………..…………………………………………..25 WORKSHOP 4 – Getting into the Mindset of New Generations …………….……..…….………….26 • More than film: targeting younger audiences with new content and experiences. • From small screens to big screens: developing a taste for films on and offline. • Experiments in converting festival-goers into cinema-goers. • Working towards more dynamic relationships with audiences. Mathias Fournier – Project Coordinator, Cinéma De Contis, France ……..…………………………….…...26 Stefana Dragan – MUBI Go Coordinator, MUBI, UK ………………………………………………………………….26 Metka Daris – Director, Kinodvor, Slovenia …………….………………………………………………………………..27 Greta Akcijonaite – Coordinator, European Film Challenge, Lithuania ..…………………………………….28 SESSION IV – THE FUTURE OF INDEPENDENT FILM IN THE STREAMING ERA …..……………...28 PANEL 1 – How Can CineMas and Streaming PlatforMs Co-exist? …………..………………………28 Moderated by Michael Gubbins (Partner, SampoMedia, UK) • Can films without a theatrical release find their audiences? • Does the existing value chain need to be adapted and what is the place of cinema? • Do film festivals represent a new release and business mode for independent film? • How to guarantee film theatres and audiences access to all films? Dr. Peter Merrington – Research Associate, University of Glasgow, UK …………………………………….28 Jakub Duszynski – Head of Acquisitions, Gutek Films, Poland ….……………………………….……………...30 Mira Staleva – Exhibitor & Managing Director, Dom Na Kinoto/Sofia International Film Festival, Bulgaria …………………………………………………………………………………………………………………………………….30 Frédéric Corvez – Sales Agent & Distributor, Urban Distribution International, France ..…………..30 Jon Barrenechea – VP Marketing, MUBI, UK ………………………………….…………………………………………30 PANEL 2 – The Essential Value of CineMa in Film Promotion ……….…………..……………………31 Moderated by Michael Gubbins (Partner, SampoMedia, UK) • Engaging audiences in films and film culture: cinemas as curators and trusted brands • Exploring the potential to build more dynamic relationships between producers/sales agents & cinemas • Are there more effective opportunities for cross-promoting films in cinemas and on VOD? • How do cinemas respond to an over-supplied film market? 21st Europa Cinemas Conference 3 Eduardo Escudero – Exhibitor & Distributor, A Contracorriente Films, Spain ..……..…………………..31 Andrea Occhipinti – Distributor & Exhibitor, Lucky Red / Circuito Cinema, Italy ……………………....31 Daniela Elstner – Executive Director, Unifrance, France ……………..…………………………………………….31 Susan Wendt – Managing Director, Trustnordisk, Denmark ……………………………………… …………….31 SESSION V – EUROPA CINEMAS ARTHOUSE TALES: PART 2 ..…………………………………………..31 Hosted by Maddy Probst – Managing Producer, Watershed, UK / Europa Cinemas Vice-President Barbara Tothova – Kino Usmev, Slovakia ………………….………………………………………………………..…….31 Ted Chiaradia – Filmhuis 042, Netherlands…………………………………………………….………………………….32 Joan Parsons – Queen’s Film Theatre, UK ……………….…………………………………………….………………….32 Joanna Piotrowiak – Kino Muza, Poland ……………………………………………………..………………………….32 Juha Elomaki – Arthouse Cinema Niagara, Finland …………………..………….……………………………………32 Katazyrna Siniarska – New Europe Film Sales, Poland .……………………………….…………………………….32 SESSION VI – OPEN SLOT: CASE STUDIES …………………………….………………………………………….33 Hosted by Javier Pachón – Exhibitor, Cineciutat, Spain Agnès Salson – Tours des Cinémas, France …………..………………………………………….……….……………..33 Jure Matičič – Slovenian Art Cinema Association, Slovenia ……………………………………….…….………..33 Carolina Góngora – Cine Paz, Spain …………..……………………………………………………………..…….………..34 Adam Pugh – Tyneside Cinema, UK ………………………………………….…………………………………….………..34 Kinga Plight – Gdynia, Poland ………………………………………..…………………………………………….…………..35 Russ Collins – Arthouse Convergence, US ……………………..………………………………………………………….35 SESSION VII – SUMMARY OF THE CONFERENCE & NEXT STEPS …………………………….……….35 Moderated by Michael Gubbins – Partner, SampoMedia, UK ……………………………..……………………..35 CONCLUSIONS OF THE CONFERENCE & FUTURE PERSPECTIVES ……….…………………………….36 Nico Simon – President of Europa Cinemas………………………………………………..……………….…………….36 Madeleine Probst – Managing Producer, Watershed, UK ………………..………………….…………...………36 Nina Peče Grilc – Europa Cinemas Board ………………………………………………………………..….…………….36 Christian Bräuer – Europa Cinemas Board ……………..……………………………..………………..….…………….36 Claude-Eric Poiroux – General Director of Europa Cinemas……………………………………..….…………….36 21st Europa Cinemas Conference 4 OPENING OF THE 21st EUROPA CINEMAS CONFERENCE
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