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Advances in Social Science, Education and Humanities Research, Volume 496 Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020) Study on the practice of rejuvenating rural culture in the middle of Zhejiang Province——Analysis of 5489 questionnaires based on survey in Zhejiang Province Guohua Zhu 1*, Xuelan Gu 2, Xiaofeng Liu 3 1School of Marxism, Shanghai University of Finance and Economics-Zhejiang College, Jihua, Zhejiang, 321013, China 2School of Physical Education, Shanghai University of Finance and Economics, Shanghai, 200433, China 3 Department of Basic teaching, Shanghai University of Finance and Economics-Zhejiang College, Jihua, Zhejiang, 321013, China * Guohua Zhu. Email: [email protected] ABSTRACT The strategy of Rural Revitalization is the top strategic plan of the country for the three rural issues after the construction of new socialist countryside. The construction of rural culture is one of the six objectives of rural governance. Since 2018, Zhejiang College of Shanghai University of Finance and economics has carried out a series of investigation and research projects in central Zhejiang, systematically investigating all aspects of economic and social development in central Zhejiang. The survey shows that the overall recognition level of the cultural hall in Zhejiang Province is high, its popularity is high, and its participation is high, but there are slight differences in different areas. The village values are mainly based on the party's policy and regional traditional culture, and the rural civilization is getting better. Keywords: ural revitalization, Mid Zhejiang investigation, Rural culture and cultural revitalization and the cultural identity and emotional belonging have 1. INTRODUCTION become increasingly thin[1]. In October 2017, the Rural Revitalization Strategy was Since the founding of the people's Republic of China, the upgraded to the national strategy, and the development core of the national development orientation is to idea changed from the integrated development of urban accelerate the realization of the four modernizations. In and rural areas to the priority development of agriculture, rural construction, it has gone through the stages of rural areas and farmers. The development of rural industry people's commune, rural urbanization, new socialist rural has become the key content of rural revitalization, the core construction and Rural Revitalization. Rural areas, power to lead other aspects of construction, the basic agriculture and farmers have made great progress. With support to ensure other aspects of construction, and the the socialism with Chinese characteristics entering a new inevitable choice to deepen the road of Rural era, agriculture and rural areas give priority to Revitalization with Chinese characteristics. development. The overall idea of rural construction has Since the Ming and Qing Dynasties, the coastal areas of been included in the "five in one" general layout, focusing Jiangsu and Zhejiang have become prosperous and on "industrial prosperity, ecological livability, rural prosperous. One belt, one road to Zhejiang, has been the civilization, effective governance and rich life". The city's economic development. Since the reform and interest pattern, social relations and cultural heritage of the opening up, the economy has been fully grasped by the countryside have also changed greatly, which is mainly economy. With the labor intensive industries, the advanced reflected in the following aspects: first, the gradual manufacturing industries and the "one belt and one road" upgrading of township economy, county economy, initiative, the international trade has emerged as three metropolitan area economy and Dawan district economy typical climaxes. The climax period is the warm season, has led to a long-term and large-scale trend of leaving the the Hangzhou Bay era and the Middle Zhejiang era, land, gradually forming an autonomous Economic forming four modern metropolis and urban agglomerations, Community; second, the gradual decline of the patriarchal namely Hangzhou metropolitan area, Ningbo metropolitan clan system community based on the rule of virtue in the area, Wenzhou metropolitan area and Jin Yi. Metropolitan countryside The cultural community based on the rule of area[2]. With China's economy entering the economic era law is still under construction, and the interpersonal of Dawan District, the regional integration of the Yangtze relationship has changed from the acquaintance society to River Delta has accelerated its expansion. By September the half life society. Thirdly, with the dilution and impact 2019, it has covered all regions of Jiangsu, Zhejiang, of urban culture, the skills, inheritors and exhibition space Shanghai and Anhui. of rural traditional culture have been greatly compressed, Copyright © 2020 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 688 Advances in Social Science, Education and Humanities Research, Volume 496 At present, Zhejiang has formed a "four cores, four belts 2. BACKGROUND and four circles" network urban agglomeration spatial pattern with Hangzhou, Ningbo, Wenzhou and Jinyi as the center drive, Hangzhou Bay, Ningbo Taiwen, Hangzhou 2.1. Sampling design for mid Zhejiang Jinqu and Jinliwen as the axis extension, and four metropolitan economic circles as the radiation expansion. investigation The urban agglomeration of central Zhejiang includes 11 The latest demographic data of Jinhua City is the 2017 counties and cities of jinliqu, including 2 districts Jinhua statistical yearbook. According to the data of "2016 (Wucheng District, Jindong District), 4 county-level cities total number of households in Jinhua City and data (Yiwu City, Yongkang City, Dongyang City, Lanxi City), statistics in the total population table", the number of rural 3 counties (Pujiang County, Wuyi County, Pan'an County), population households in each area of Jinhua City is 40 streets, 76 towns and 36 townships under the calculated. (table1) jurisdiction of Jinhua City. The total area of urban According to simple random sampling, when n = 55300 agglomeration in central Zhejiang is 13000 square and confidence degree is 1 - α = 95%. If the absolute kilometers, with a permanent population of more than 6 million. The urban agglomeration in the middle of error △ P = 3%, and the variance reaches the largest Zhejiang Province is an important link to implement the proportion, the sample size of the whole city should be(1) development strategy of "connecting the East and opening Zp (1 pN ) the west", and an important engine to lead the economic 2 (1) n 2 747 development of the central and western regions of p NZp (1 p ) Zhejiang Province[3]. 2 Table 1 Statistics of population of Jinhua City at the end of 2016 urban Index Jinhua Lanxi Yiwu Dongyang Yongkang Wuyi Pujiang Pan'an district Total number of households at the end 186.16 37.91 21.96 34.63 31.61 23.99 13.44 14.09 8.54 of the year (10000 households) Average number of people per household 2.58 2.55 3.03 2.26 2.66 2.51 2.55 2.55 2.48 (person) Rural population 285.08 59.76 40.46 36.10 46.91 37.43 21.87 21.87 17.88 (10000 people) Households of rural population (10000 110.4961 23.4353 13.3531 15.9735 17.6353 14.9124 8.5765 8.7208 7.2097 households) Number of towns 143 29 16 14 18 14 18 18 19 Referring to the social survey and research methods, the County, Jindong District and Wucheng District) were sample size should be determined. When the total selected from the central Zhejiang Province. Three villages population is above 100 thousand, the sample size should were selected from each district. The number of be less than 1%. Considering the research manpower, households in each village was 30, i.e. a = 9, B = 3, C = 3, material resources and time, it is decided that the sample d = 30, B × C × d = 270 (270 households are planned to be size of 2018 in Zhejiang Province will be around 2500. selected from each district). (table2) The method adopted in this survey is to use stratified Table 2 Client–server Experimental Results multi-stage PPS sampling method according to household registration data. Number of Number of Number of towns The first step is to calculate the sampling ratio.(2) administrative villages households n 2500 27 81 2430 f 0.00226 (2) N 1104901 The second step is to determine the sampling units at all The third step is to determine the final sample size in the levels and calculate the sample size for the first time.This layer. According to stratified sampling, each region is sampling is a three-level sampling, and the units at all regarded as a layer, and the number of adjusted households levels are towns, administrative villages and households in in each region can be obtained by proportional distribution turn. Nine districts (Dongyang City, Lanxi City, Yongkang of samples, that is, the total number of households in each City, Yiwu City, Pujiang County, Wuyi County, Pan'an region multiplied by the sampling ratio of 0.00226. For example, the number of households extracted after the 689 Advances in Social Science, Education and Humanities Research, Volume 496 adjustment in Lanxi City is 234353 × 0.00226 ≈ 302. adjustment in Table 3, and the integer value obtained will (table3) be taken as the number of villages and towns surveyed in The fourth step is to plan 3 30=90 households for each each area. The number of households