How Frugal Innovation Promotes Social Sustainability

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How Frugal Innovation Promotes Social Sustainability sustainability Article How Frugal Innovation Promotes Social Sustainability Rakhshanda Khan LUT School of Business and Management, Lappeenranta University of Technology, Lahti 15140, Finland; rakhshanda.khan@lut.fi; Tel.: +358-408-225-592 Academic Editor: Yongrok Choi Received: 27 June 2016; Accepted: 11 October 2016; Published: 15 October 2016 Abstract: There is a need to develop an understanding of how frugal innovation promotes social sustainability. The objective of this paper is to find the connections between the two concepts of social sustainability and frugal innovation, by reviewing the existing literature concerning both fields. This paper presents a framework that identifies essential themes of social sustainability and explores them through frugal innovation. The framework builds on the important themes of social sustainability and shows their relevance in practice through frugal innovation. The notion of frugal innovation can be viewed as an approach towards realizing social sustainability and fulfilling the United Nations’ Sustainable Development Goals. Keywords: social sustainability; frugal innovation; practice; Sustainable Development Goals 1. Introduction Within the sustainability discourse, the social pillar is considered of utmost importance, alongside the other two pillars of sustainable development—environmental and economic. Social sustainability is focused on the development of programs and processes that promote social interaction and cultural enrichment. It emphasizes protecting the vulnerable while respecting social diversity and is related to more basic needs of happiness, safety, freedom, dignity and affection [1]. Notably, the key challenges of sustainable development reside at the interfaces and trade-offs between its various dimensions [2]. Therefore, it is essential to develop the concept of social sustainability by adopting the integrating framework of sustainability [3]. Both the environmental and economic aspects of sustainable development are intertwined with the social pillar. For example, it is perhaps not possible to either achieve happiness in a society that is economically disadvantaged or have a healthy community if air quality is poor. According to Torjman [4], “human well-being cannot be sustained without a healthy environment and is equally unlikely in the absence of a vibrant economy”. Keeping the above principle in view, this paper seeks to highlight how social sustainability is strongly linked to frugal innovation. “Frugal innovation refers to products (both goods and services), processes, or marketing and organizational methods that seek to minimize the use of material and financial resources with the objective of reducing the cost of ownership while fulfilling or even exceeding certain pre-defined criteria of acceptable quality standards” [5]. Through frugal innovation, economically disadvantaged communities have been able to solve various problems pertaining to health, education or energy and uplift their standard of living. Frugal innovation has made a significant impact on society because it has aimed to solve pressing societal problems through ingenuity while simultaneously generating revenue. It has been argued before that businesses can play a critical role towards achieving sustainable development [6,7] and do untold good for the society [8]. Furthermore, frugal innovation has the potential to improve a company’s sustainability performance [9]. However, the social benefits that frugal innovation can offer to the society have not been discussed considerably. The objective of this paper is to find the connections between the two concepts of social sustainability and frugal innovation, by reviewing the existing literature concerning both fields. Sustainability 2016, 8, 1034; doi:10.3390/su8101034 www.mdpi.com/journal/sustainability Sustainability 2016, 8, 1034 2 of 29 SustainabilityThe objective2016, 8, 1034 of this paper is to find the connections between the two concepts of social2 of 29 sustainability and frugal innovation, by reviewing the existing literature concerning both fields. The researcher argues that the role of frugal innovation towards sustainable development should be Thestudied researcher in depth, argues better that tools the should role of be frugal formed innovation to analyze towards their relationship sustainable [10]; development and a strong should link beshould studied be established in depth, better between tools the should two concepts. be formed Theref to analyzeore, it is their useful relationship to link the [ 10concept]; and aof strong social linksustainability should be empirically established betweento frugal the innovation two concepts. as this Therefore, connection it is usefulwill tofurther link thebroaden concept our of socialunderstanding sustainability of the empirically role of frugal to innovation frugal innovation towards as the this promotion connection of Sustainable will further Development broaden our understandingGoals (SDGs) especially of the role concerning of frugal innovation social sustainability. towards the promotionThis article of contributes Sustainable to Development establishing Goalsconnections (SDGs) by especially presenting concerning a framework social for understan sustainability.ding the This link article between contributes social sustainability to establishing and connectionsfrugal innovation. by presenting a framework for understanding the link between social sustainability and frugalThe innovation. remainder of this paper is structured as follows: In the next section, the methodological approachThe remainderis discussed. of Section this paper 3 gives is structured an overview as of follows: the two In import the nextant concepts: section, thesocial methodological sustainability approachand frugal is innovation. discussed. Based Section on3 gives the social an overview sustainab ofility the and two frugal important innovation concepts: literature, social sustainabilitythe argument andfor linking frugal innovation. the two concepts Based on is the then social justified. sustainability This section and frugal presents innovation various literature, examples the argumentof frugal forinnovations linking theand two shows concepts their connection is then justified. to the themes This sectionof social presents sustainability various and examples SDGs. Thereafter, of frugal innovationsimplications andfor theory shows and their practice connection are discussed to the themes in Section of social 4 and sustainability the conclusion and and SDGs. future Thereafter, research implicationsdirections are for discussed theory and in Section practice 5. areFor discussedthe purpose in of Section this paper,4 and th thee researcher conclusion has and chosen future Littig research and directionsGrießler’s definition are discussed of social in Section sustainability5. For the [11] purpose which ofis thisdescribed paper, later the researcherin this paper has and chosen Tiwari Littig and andHerstatt’s Grießler’s definition definition of frugal of social innovation sustainability [5] which [11 is] whichalready is described described in later the inintroduction. this paper and Tiwari and Herstatt’s definition of frugal innovation [5] which is already described in the introduction. 2. Materials and Methods 2. Materials and Methods A large volume of literature was scanned but a limited number of documents were reviewed and Acritiqued large volume depending of literature upon thei wasr scannedapplicability but a limitedto the topic number in discussion. of documents The were documents reviewed were and critiquedselected from depending the social upon sustainability their applicability and frugal to the topicinnovation in discussion. literature. The The documents aim was were not selectedto read fromeverything the social written sustainability on the topic and but frugal to review innovation a representative literature. sample The aim of waspape notrs from to read both everything bodies of writtenliterature on in the order topic to but gain to reviewa sufficient a representative understanding sample of the of paperstopics fromand establish both bodies connections. of literature Two in ordermain todatabases gain a sufficient were chosen understanding for this research of the topics which and include establish the connections.Web of Science Two and main Scopus. databases The wereinitial chosen search forwas this undertaken research whichusing basic include keywords the Web in of the Science beginning and Scopus. of January The 2016. initial The search study was of undertakenthe existing usingbody of basic knowledge keywords concerning in the beginning two topics—social of January 2016.sustainability The study and of thefrugal existing innovation— body of knowledgehas been carried concerning out systematically. two topics—social Figure sustainability 1 shows the relative and frugal publication innovation—has volume beenrelated carried to frugal out systematically.innovation and Figure social1 sustainability shows the relative derived publication from Web volume of Science related Core to Collection. frugal innovation It is interesting and social to sustainabilitynote that both derivedthe fields from of literature Web of Science have grown Core Collection. exponentially It is in interesting the last couple to note of thatyears. both It is the evident fields ofthat literature there has have been grown an exponentiallyincreasing interest in the lastin coupleboth the of years.fields Itof is frugal evident innovation that there hasand been social an
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