Reno Tahoe Insights and Analysis Copies of the various research reports conducted to establish our target demographic and their travel habits.
1.1
VISITOR ORIGINATION ANALYSIS
As of May 16, 2016
Produced by OnStrategy Page 1 of 14 Visitor Origination Analysis
EXECUTIVE SUMMARY
Key Purpose The purpose of the Visitor Origination Analysis is: • To determine the origination of visitors to Reno-Tahoe • To assess the effectiveness of marketing expenditures by the RSCVA on a quarterly basis • To provide hotel properties comparative data to identify potential market opportunities
Data Range: Hotel occupied cash room nights from January 1, 2015 – December 31, 2015 representing the following properties: Atlantis Casino Resort Spa, Eldorado Resort Casino, Grand Sierra Resort and Casino, Harrah’s Casino Hotel Reno, Nugget Casino Resort, Peppermill Resort Spa Casino, Sands Regency Casino Hotel and Silver Legacy Resort Casino.
Data Highlights • The data set represents about 70% of Reno-Tahoe cash occupied hotel room nights in 2015. • Northern Nevada, Bay Area, California’s Central Valleys and Southern California collectively represent ~60% of total occupied hotel room nights in the destination. o Approximately 50 percent of all occupied hotel rooms in 2015 originated in California, with the highest concentration coming from the San Francisco Bay Area and about 5 percent from Southern California. o The Sacramento MSA has a substantial number of web session views, representing 9 percent of total occupied room nights, which is the second-largest producing MSA for room nights. o Reno-Sparks plus Nevada Nonmetropolitan represented 252,036 hotel room nights in 2015, or about 9 percent of total occupied room nights. • Canadian and international room nights account for less than 1 percent of overall hotel room nights. • There is a statistically significant correlation between per capita income and room nights. Seattle has a substantial per capita personal income, second to only San Francisco on the west coast.
Marketing Opportunities The following represent market expansion opportunities:
The Northern California market is not fully saturated. San Francisco MSA represents a significant number of hotel rooms, equating to approximately 15 percent of the Reno- Tahoe area total. However, the 416,957 gross cash occupied room nights are about 9 percent of the MSA’s potential visitors (ages 23-29, ages 30-49 and ages 50-69). In some market settings 20 to 25 percent might represent a significant amount, where the market may begin to become saturated. However, in this study repeat visitors have not been identified and the number of repeats from Northern California is undoubtedly substantial. Thus, there is likely more market to penetrate with younger-aged demographics, and any gains will require increased resources due to the saturation.
The Southern California market has significant potential due to size, air lift and lack of market penetration. Los Angeles MSA, with 8,554,000 potential visitors from the ages of 23 to 69. Currently, the Reno/Sparks area is not unknown to this market as there were 86,980 visitor nights last year, representing 3.0 percent of the area total. There is strong air service from the three MSA airports with seat capacity expected to increase by 30 percent in fall 2016. Southern California visitation is not even close to surpassing Northern California, and the size of the market warrants a priority focus along with consideration of the surrounding population areas.
Seattle MSA has the second highest per capita income on the West Coast.
Produced by OnStrategy Page 2 of 14 Visitor Origination Analysis
Seattle MSA, with 2,357,000 potential visitors from the ages of 23 to 69, with 2 percent visiting Reno-Tahoe last year. In addition, this MSA has a substantial per capita personal income at $58,205 which is highest on the West Coast except for the San Francisco area. Per capita personal income has shown to have a positive correlation with room nights. While air service is currently constrained, discussions are ensuing to increase flights.
International visitation is extremely low. North America international visitor travel is very low, with Canada and Mexico together representing 0.50 percent of the total hotel occupied room nights in the destination. Additional analysis should be conducted to develop an adequate understanding of International markets. Canada has been considered a solid marketplace of Reno/Sparks visitors, however the recorded room nights do not support that as it represents just 0.49 percent of area total occupied hotel room nights. Mexico also requires additional work to fully understand the impact of visitors in the RSCVA market (0.03 percent), especially because there is a non-stop flight from Guadalajara. The net non-North American market is limited with just about 11,975 gross room nights or 0.42 percent.
Additional Market Opportunities • MSAs with potential growth include both Phoenix and San Diego, based upon population and the areas’ recognition of the Reno/Sparks destination through room night occupancy. • The Sacramento MSA comprises a large geographic area and contributes a significant number of room nights being in the second position in the Top 25 MSA’s. This representation can bode well for promoting concerts and ticketed events. • New York City generated ~31,000 room nights or 1% of the total cash occupied in 2015. While this is a potential market to grow awareness, all growth must be facilitated through air service whereas the other market opportunities do have drive potential. • The Reno-Sparks MSA is the number three producer of room nights, and when combined with Nevada Nonmetropolitan Area, yields about 252,000 room nights or about 9 percent of the total. Such a significant representation in the marketplace probably warrants additional research to fully understand the consumer behavior impacting these room nights.
2015 ROOM NIGHT SUMMARY
2015 Recorded Totals % of Market
Domestic Room Nights (current number of Room Nights) 1,905,905 67%
International Room Nights 9,021 0.31%
Canadian Room Nights 9,851 0.34%
Unknown* 134,844 5%
Total Room Nights 2,059,621 -
Cash Occupied Room Night Total 2,863,949 - *Majority of unknowns are unverifiable domestics.
Produced by OnStrategy Page 3 of 14 Visitor Origination Analysis
METHODOLOGY IN DETAIL The Visitor Origination Analysis was completed in tandem with the RSCVA strategic planning process to obtain a more data- driven understanding of visitor origination to the Reno-Tahoe destination. The information garnered from the analysis was specifically used to inform the Leisure Travel & Tourism Sales portions of the RSCVA’s 5-year strategy. The analysis is a collective effort, including self-reported data from 9 hotel properties in the destination and compiled and analyzed by a third party company, OnStrategy.
For this study, data were requested from ten major hotels, representing about 80 percent of the total hotel cash room nights occupied during 2015. Currently, this study represents nine hotels or 70 percent of the market. The 2013 and 2014 data will be utilized for benchmarking as the planning process moves forward. However, only 2015 data are represented due to timeliness need of the information. The data were scrubbed and separated into US Only, Canada Only, International and Unknown. The geocoded data were aggregated into Metropolitan Statistical Areas (MSA’s) to analyze areas of room night concentration for identification of primary and secondary markets for potential future resource investment.
MSA’s were chosen for aggregation vehicles as the concept is readily understood and significant amount of demographic data are readily available for developing criteria on which to make investment choices. Tables follow with some of the available information. The geocoded data allow for “heat map” production to provide a truly visual understanding of visitor origination. In addition, airline passenger departure information from various destination cities – both non-stop and connecting – was provided by Reno-Tahoe International Airport Authority (RTIA). This information is over-laid on top of generating MSA’s. The RTIA data is the actual number of “visitors” to Reno, not just a total count of all passengers. Visitor information does not identify where passengers stayed during their visit to the Reno area.
A question can arise as to how representative the current 70 percent data sample is of the total hotel room night population. In other words, is this good enough to be basing million dollar decisions on? Given that decisions are impacting the complete RSCVA hotel area and not a specific location, i.e. downtown Reno or Lake Tahoe, the confidence level is 99% with a 1% +/- confidence interval any decision made will have a strong representation across the area.
For sake of better understandability, the analyzed number of recorded domestic room nights of 1,905,905 was grossed up by a 70% factor. This method is utilized when comparing specific market segments or MSA’s.
Moving forward into 2016 with a complete ten hotel data set, more in-depth analysis can be conducted as 2015 will provide a solid basis for benchmarking. For example, changes in MSA occupancy can be mapped on a monthly or quarterly basis, seasonal variations can be tracked, impact of different types of promotional campaigns can be evaluated, analysis of airline traffic, etc.
Hotel Properties Included in Analysis: Atlantis Casino Resort Spa, Eldorado Resort Casino, Grand Sierra Resort and Casino, Harrah’s Casino Hotel Reno, Nugget Casino Resort, Peppermill Resort Spa Casino, Sands Regency Casino Hotel and Silver Legacy Resort Casino. For future analysis, Circus Circus Reno Hotel & Casino data will be included which will yield an 80% representation of cash occupied hotel rooms in the destination area.
Produced by OnStrategy Page 4 of 14 Visitor Origination Analysis
2015 DEMOGRAPHIC AND TRAFFIC DATA FOR TOP 25 MSA’S
MSA %of Per Capita RSCVA Web Est. Gross Cash Room Visitors via Hotel MSA Name Personal Population Traffic Ages 23-29 Ages 30-49 Ages 50 - 69 Hotel Room Nights Air Service Occupied Income (Sessions) Night Cash RNs
San Francisco-Oakland-Fremont, CA MSA 293,955 72,364 4,594,060 526,006 14,700 9% 30% 27% 15% 416,957
Sacramento-Arden-Arcade-Roseville, CA MSA 179,264 46,852 2,244,397 298,233 9 10% 27% 26% 9% 254,275
Reno-Sparks, NV MSA 119,290 46,120 443,990 574,738 11% 26% 27% 6% 169,206
San Jose-Sunnyvale-Santa Clara, CA MSA 106,589 73,887 1,952,872 27,823 9% 31% 25% 5% 151,190
CA NONMETROPOLITAN AREA 81,186 4% 115,157
Los Angeles-Long Beach-Santa Ana, CA MSA 61,321 50,751 13,262,220 126,899 156,751 11% 29% 25% 3% 86,980
NV NONMETROPOLITAN AREA 58,396 3% 82,830
Stockton, CA MSA 46,666 36,136 715,597 10% 26% 23% 2% 66,193
Las Vegas-Paradise, NV MSA 44,839 39,533 2,069,681 28,444 205,147 9% 30% 25% 2% 63,601
Vallejo-Fairfield, CA MSA 35,830 42,073 431,131 10% 26% 28% 2% 50,822
Seattle-Tacoma-Bellevue, WA MSA 34,157 58,205 3,671,478 37,640 95,749 9% 30% 27% 2% 48,449
Portland-Vancouver-Beaverton, OR-WA MSA 30,316 45,794 2,348,247 31,634 61,164 9% 30% 27% 2% 43,001
Santa Rosa-Petaluma, CA MSA 27,642 49,185 500,292 10% 25% 29% 1% 39,208
Produced by OnStrategy Page 5 of 14 Visitor Origination Analysis
Modesto, CA MSA 26,585 36,356 531,997 10% 27% 24% 1% 37,709
OR NONMETROPOLITAN AREA 22,291 1% 31,618
New York-Northern New Jersey-Long Island, NY-NJ-PA 21,971 61,440 20,092,883 39,969 35,733 9% 28% 26% 1% 31,164 MSA
Phoenix-Mesa-Scottsdale, AZ MSA 20,563 39,846 4,489,109 23,363 94,160 10% 28% 24% 1% 29,167
Riverside-San Bernardino-Ontario, CA MSA 19,901 33,258 4,441,890 14,195 11% 27% 23% 1% 28,228
Chicago-Naperville-Joliet, IL-IN-WI MSA 18,990 50,690 9,554,598 24,842 34,719 9% 28% 26% 1% 26,936
Chico, CA MSA 18,461 37,005 224,241 27,388 15% 23% 26% 1% 26,185
San Diego-Carlsbad-San Marcos, CA MSA 17,839 51,459 3,263,431 25,389 86,946 12% 29% 25% 1% 25,303
Redding, CA MSA 17,148 37,905 179,804 9% 22% 29% 1% 24,323
Dallas-Fort Worth-Arlington, TX MSA 16,519 49,506 6,954,330 21,720 51,645 9% 30% 24% 1% 23,431
Fresno, CA MSA 14,608 35,785 965,974 20,062 458 12% 27% 22% 1% 20,721
Denver-Aurora, CO MSA 13,696 53,983 2,754,258 17,652 81,784 9% 30% 26% 1% 19,426
Sources: • Census Population and Income Data • RSCVA Google Analytics Reports • U.S. DOT O&D Passengers • U.S. T-100 Onboard Passengers • RTIA Monthly Flight Activity Reports
Produced by OnStrategy Page 6 of 14 Visitor Origination Analysis
HEAT MAP DETAIL
Overall Domestic: 2015 Room Night Origination by MSA Map shows all Metropolitan Statistical Areas (MSA) where hotel occupied cash room nights originated varied by color to heat map areas of greater room night originations.
Sources: Self-reported data from the 10 hotel properties listed in the Methodology and Purpose section of this report.
Produced by OnStrategy Page 7 of 14 Visitor Origination Analysis
2015 Top 25 MSA’s Map shows the top 25 MSA’s where room nights were originated across the United States. Labels show extrapolated room nights originated.
Key Observations: • Majority of room nights are generated on the West Coast and other key large metropolitan areas across the US. • The top 5 MSA’s represent almost 40% of all hotel occupied cash room nights.
Sources: Self-reported data from the 10 hotel properties listed in the Methodology and Purpose section of this report.
Produced by OnStrategy Page 8 of 14 Visitor Origination Analysis
2015 Top MSA’s in the West Map shows the top 25 Western MSA’s for room night originations. Labels show extrapolated room nights originated.
Key Observations: • Top western MSA’s are clustered around the San Francisco Bay, central valleys, and Southern California. • Salt Lake City MSA yielded fewer than 14,000 room nights on its own and did not make the top list. However, the surrounding Ogden and Provo MSA’s yield nearly 23,300 room nights when added in to the Salt Lake City area.
Sources: Self-reported data from the 10 hotel properties listed in the Methodology and Purpose section of this report.
Produced by OnStrategy Page 9 of 14 Visitor Origination Analysis
2015 RTIA Top Visitor Originations via Air Service Map shows the originating locations of visitors to the Reno area via air service where the number of visitors is greater than 10,000. Labels indicate the originating airport code and the annualized number of passengers who originated their flight from the location and terminated their flight in Reno.
Key Observations: • On average, direct air service markets bring more than 3 times the number of visitors from top indirect air service markets. • Las Vegas, L.A. Basin, San Diego, and Seattle are the top air service markets in which we receive the most visitors.
Sources: • U.S. DOT O&D Passengers • U.S. T-100 Onboard Passengers • RTIA Monthly Flight Activity Reports
Produced by OnStrategy Page 10 of 14 Visitor Origination Analysis
2015 Top MSA and RTIA Visitor Originations Map on next page.
Key Observations: • Las Vegas has high number of visitors, but room nights are disproportionate due to day flights from government and business travel. • The Bay Area yields a large number of room nights, but less visitors via air service due to its proximity to Reno where alternative travel methods like driving seem to be preferred. • There are a few situations where the number of room nights is disproportionately low compared to air service visitors (i.e. San Antonio, Nashville, Detroit, and Spokane). Additional research is needed to better understand the behavior of these visitors.
Sources: • Self-reported data from the 10 hotel properties listed in the Methodology and Purpose section of this report. • U.S. DOT O&D Passengers • U.S. T-100 Onboard Passengers • RTIA Monthly Flight Activity Reports
Produced by OnStrategy Page 11 of 14 Visitor Origination Analysis
2015 Top MSA and RTIA Visitor Originations Map shows MSA room night ranges as an extrapolation to show representation of 100% of hotel occupied room nights. Only MSA’s with over 10,000 extrapolated room nights are shown. Labels are the number of visitors (passengers who originate their flight from the location and terminate their flight in Reno) from airport(s) within the MSA.
Produced by OnStrategy Page 12 of 14 Visitor Origination Analysis
INTERNATIONAL ORIGINATION DATA
2015 Room Night Origination by Country
2015 Recorded Room % of Total Hotel Room Country Gross Hotel Room Nights Nights Nights
Netherlands 1,730 2,454 0.09%
United Kingdom 1,022 1,450 0.05%
Australia 838 1,189 0.04%
Germany 704 999 0.03%
Mexico 579 821 0.03%
China 548 777 0.03%
France 283 401 0.01%
Japan 251 356 0.01%
Italy 197 279 0.01%
Taiwan 184 261 0.01%
Spain 151 214 0.01%
New Zealand 140 199 0.01%
Brazil 133 189 0.01%
India 131 186 0.01%
Turkey 114 162 0.01%
Israel 111 157 0.01%
Senegal 108 153 0.01%
Rep. of S. Korea 105 149 0.01%
All Other (114 Countries) 1,692 2,400 0.08%
Total Room Nights 9,021 12,796 0.45%
Produced by OnStrategy Page 13 of 14 Visitor Origination Analysis
2015 Room Night Origination by Canadian Province 2015 Recorded Room % of Total Hotel Room Canadian Province Gross Hotel Room Nights Nights Nights
British Columbia 5,437 7,712 0.27%
Ontario 1,890 2,681 0.09%
Alberta 1,617 2,294 0.08%
Quebec 339 481 0.02%
Saskatchewan 201 285 0.01%
Manitoba 178 252 0.01%
Nova Scotia 86 122 0.00%
New Brunswick 50 71 0.00%
Newfoundland and Labrador 39 55 0.00%
Northwest Territory 8 11 0.00%
Prince Edward Island 3 4 0.00%
Yukon 2 3 0.00%
Nunavut Territory - 1 0.00%
Total Room Nights 9,851 13,973 0.49%
Produced by OnStrategy Page 14 of 14 2015 Visitor Profile Survey Summary Presentation Conducted for RSCVA January 2015 – February 2016 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 2 Methodology
Internet panel survey of Washoe County visitors age 21 and older
Conducted early in each month to capture visitors from the prior month
Respondents reached using a nationally representative web panel screened for Washoe County visitors
3,600 respondents screened to participate each month (2,000 in Western oversample and 1,600 national)
Screener data weighted using geography, age, and gender to achieve a representative national sample
When applicable, 2015 results are compared to the 2011 and 2013 RSCVA Visitor Profile Surveys
RSCVA VPS 2015 | 3 2015 Key Findings
The demographics of Reno visitors are shifting, with more ethnic and geographic diversity, growing shares of 35 to 64 year olds, and more family travelers. Bay Area residents are a shrinking share of Reno visitors.
Self-reported visitation continues to be highest in the third quarter of the year.
While visitor satisfaction and intent to return remain strong and consistent with previous years, seniors and retirees report slightly lower satisfaction ratings than other groups.
Reno visitors partake in a variety of local activities, including sightseeing, shopping, gaming, and events.
Self-reported spend is up, with a decreasing share attributed to gaming.
RSCVA VPS 2015 | 4 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 5 Visitor Share by Origin State Over Time Californians made up just over three in ten Reno visitors in 2015, a declining share as compared with 2013 and 2011.
California, 32% California, 39% California, 35%
West outside West outside California, 16% West outside California, 19% California, 19% South, 26% South, 19% South, 24%
Midwest, 13% Midwest, 12% Midwest, 15%
Northeast 10% Northeast 11% Northeast 11%
2011 2013 2015
Visitor demographics. RSCVA VPS 2015 | 6 Share of Visitors by State Visitors in the South mostly come from Texas and Florida. Northeast Midwest South West (11%) (15%) (26%) (47%) NY 5% IL 4% TX 7% CA 32% FL 5% PA 3% OH 3% NV 3% GA 3% AZ 3% MA 2% MI 2% MD 2% WA 2% NJ 1% IN 2% NC 1% OR 1% CT 1% MN 1% AL 1% SC 1% CO 1% RI 0% IA 1% VA 1% UT 1% ME 0% MO 1% AR 1% NM 1% NH 0% KS 0% KY 1% ID 1% VT 0% WI 0% TN 1% OK 1% HI 1% NE 0% DE 0% AK 0% SD 0% DC 0% MT 0% ND 0% LA 0% WY 0% MS 0% WV 0% RSCVA VPS 2015 | 7 California Visitors Over Time The share of visitors from the Bay Area is trending downward.
% Share of Visitors to Reno 2011 2013 2015 Los Angeles 10% 11% 10% SF Bay Area 14% 11% 9% Sacramento 7% 6% 6% San Diego 2% 2% 3% Central Valley 3% 3% 2% Central Coast 1% 1% 1% North 1% 1% 1%
Percentages in this table represent the total share of visitors to Reno, NV. (Total number of visitors from region) ÷ (Total number of visitors to Reno)
Visitor demographics. RSCVA VPS 2015 | 8 Visitor Share by Age Over Time Seniors and millennials make up a declining share of Reno visitors, while the overall mean visitor age remains in the low 40s. Mean age 2011: Mean age 2013: Mean age 2015: 44 43 42 Age 65+, 9% Age 65+, 7% Age 65+, 16% Age 50-64, 20% Age 50-64, 21% Age 50-64, 19%
Age 35-49, 27% Age 35-49, 35% Age 35-49, 38%
Age 21-34, 38% Age 21-34, 36% Age 21-34, 33%
2011 2013 2015
Visitor demographics. RSCVA VPS 2015 | 9 Visitor Share by Ethnicity Over Time Reno is seeing a greater diversity of visitors than in prior years.
Asian, 15% Asian, 14% Asian, 12%
Latino, 7% Latino, 6% Latino, 10% Afr Amer, 2% Afr Amer, 4% Afr Amer, 9%
White, 69% White, 69% White, 63%
2011 2013 2015
Visitor demographics. RSCVA VPS 2015 | 10 Visitor Share by Income Over Time Visitors whose household income is over $100k is growing.
Refused, 5% Refused, 12% Refused, 9%
$100k+, 35% $100k+, 28% $100k+, 29%
$50k - $99k, $50k - $99k, $50k - $99k, 38% 41% 38%
<$50k, 19% <$50k, 24% <$50k, 22%
2011 2013 2015
Visitor demographics. RSCVA VPS 2015 | 11 Visitor Share by Family Presence Over Time A greater percentage of Reno visitors come in family groups than in prior years.
Not with Not with Not with families, 69% families, 65% families, 79%
With families, With families, With families, 31% 35% 21%
2011 2013 2015 “With Families” either have children and report having someone under 21 in their travel party OR are over 30 and report having someone under 21 in their travel party. Visitor demographics. RSCVA VPS 2015 | 12 Visitor Share by Gaming Over Time The share of visitors who report not gaming continues to grow.
Non-gamer, 34% Non-gamer, 37% Non-gamer, 42%
Casual gamer, Casual gamer, 30% 30% Casual gamer, 27%
Core gamer, 36% Core gamer, 34% Core gamer, 31%
2011 2013 2015 “Core Gamer” spent $100+ on gaming OR [stayed in a gaming property AND spent more than $50 on gaming] “Casual Gamer” spent $1-$99 on gaming OR [stayed at gaming property AND spent less than $50 on gaming]
Visitor demographics. RSCVA VPS 2015 | 13 Share of Visitors by Quarter More than half of Reno’s visitors come in the second half of the year, with nearly three in ten visiting in the third quarter. Q1 Q2 Q3 Q4
2015 24% 23% 28% 25%
2013 24% 25% 30% 21%
2011 21% 25% 29% 25%
Visitor demographics. RSCVA VPS 2015 | 14 Visitation Trends – National Panel Sample Self-reported visitation has peaked in the summer each year studied. *National Incidence Rate 2015 4.5% 10.0% 2011 2013 2015 2013 2.9% 9.0% 2011 3.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Each month, 1,600 nationally representative panel members are asked whether they visited Washoe County. *Incidence = (# of respondents who report visiting Reno in the last year) ÷ (Total number sampled) RSCVA VPS 2015 | 15 Visitation Trends – Western Panel Oversample Visitation from Western states rose in the summer as it has in prior years, but the rise was spread over the entire third quarter instead of concentrated as in 2013. *Western Incidence Rate 2011 2013 2015 10.0% 2015 5.3% 9.0% 2013 6.0% 2011 6.9% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Each month, an oversample of 2,000 Western state panel members is asked whether they visited Washoe County. *Incidence = (# of respondents who report visiting Reno in the last year) ÷ (Total number sampled) RSCVA VPS 2015 | 16 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 17 Returning to Reno and Experience Rating Over Time Four in five Reno visitors were satisfied with their visit, and half say they will definitely return in the next two years. 100% 90% 82%, Satisfied with 80% 82% 82% experience 70% 60% 50% 49%, Will definitely 47% 47% return 40%
28%, Rate experience as 30% 28% 29% excellent 20% 10% 0% 2011 2013 2015
Q27. On the following scale, how would you rate your overall experience on your most recent trip to the Reno area? Q30. What is the likelihood that you will return to the Reno area in the next two years? RSCVA VPS 2015 | 18 Experience Rating by Demographics While all subgroups report a generally positive experience with Reno, seniors and retirees gave the lowest ratings of their experience.
How would you rate your overall experience on your most recent trip to The Reno Area?
4-5 Positive 1-3 Neutral/Negative
African American (9%) 87% 13% Northeast (11%) 87% 13% Age 35-49 (38%) 87% 13% Income 50k - 99k (38%) 86% 14% Have children (37%) 86% 14% Asian (12%) 85% 15% Employed (79%) 84% 16% College grad (68%) 84% 16% Income 100k+ (35%) 83% 17% South (26%) 83% 17% Married (68%) 83% 17% West (48%) 82% 18% Overall (100%) 82% 18% White (63%) 82% 18% Single/Other (32%) 81% 19% Age 50-64 (21%) 81% 19% Latino (10%) 80% 20% Age 21-34 (33%) 80% 20% Don't have children (63%) 80% 20% Non-College grad (32%) 79% 21% Midwest (15%) 77% 23% Income <50k (22%) 77% 23% Retired (11%) 74% 26% Age 65+ (7%) 71% 29%
Q27. On the following scale, how would you rate your overall experience on your most recent trip to the Reno area? RSCVA VPS 2015 | 19 Positive Experiences in Reno Outdoor experiences are memorable for visitors, such as nature, scenery and the weather.
What did you like about your experience (in Reno)? 1,745n
Everything/the overall experience/General positive 14% Nature/scenery 12% Weather 7% Casinos/ gambling/ gaming 6% Relaxing/laid back 5% Fun/ exciting 4% Being with friends/ family 4% Dining & drinks 4% Friendly people 3% Location/ easy to get to 3% Activities/ a lot to do/ variety 3% Lake Tahoe/ Incline Village 2% Hotel/ accommodations 2% Shopping 2%
Other 8% Don't Know 3% No Answer 23%
Q29. What did you like about your experience? (Multiple responses accepted) RSCVA VPS 2015 | 20 Negative Experiences in Reno While one-third could not specifically say anything they did not like about Reno, one in ten felt it was run down or dirty. What did you dislike about your experience (in Reno)? 379n
Rundown/ dirty 11% Not enough activities 5% Traffic/long drive/hard to get to 3% Too expensive 3% Weather 3% Bad experience gambling 3% Didn't like the people 2% Seedy (and prostitution) 2% Hotel 2% Bad service 2% Cigarettes/smoke 1% Not family friendly/don't like gambling atmosphere 1% Crowded 1%
Other 10% Don't Know 22% No Dislikes/No Answer 34%
Q28. What did you dislike about your experience? (Multiple responses accepted) RSCVA VPS 2015 | 21 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 22 Self-Reported Participation: Top Activities Activities are diverse and similar to previous years.
Activity 2011 2013 2015 Rest and relax 62 53 48 Gamble 55 48 42 Shop 49 46 38 Sightseeing in Reno 53 51 37 Sightseeing in Lake Tahoe 41 37 34 Shop at Legends Shopping Center, Scheels Sporting Goods, Cabela’s, Meadowood Mall, 42 42 34 Summit Mall, or somewhere else Hike or bicycle 23 25 22 Visit friends or relatives 28 28 21 *Nightclub - - 21 Bowl 12 18 18 Sightseeing in Carson City 18 22 18 Go to a spa 16 18 17 Golf 15 15 17 Go to the National Automobile Museum 14 21 17 Go to the Nevada Museum of Art 14 18 17 Conduct business 13 17 15
*Nightclub was a new activity added in 2015 Q20-24. Did you participate in any of the following activities during your most recent trip to the Reno area? RSCVA VPS 2015 | 23 Self-Reported Participation Categories Self-reported gaming continues to decrease.
2011 2013 2015 Questionnaire changes in 2015 90% 89% likely account for much of the 85% increase in self-reported participation in Events, Entertainment, and Live Sports. See Appendix for details. 63% 61% 60% 54% 56% 56% 56% 51% 48% 42% 40% 33% 31% 33% 26% 28% 21% 21%
Vacation Shopping Recreation Gaming Events/ Ent/ Family and Business/ Live Sports Friends Convention
Q20-24. Did you participate in any of the following activities during your most recent trip to the Reno area? RSCVA VPS 2015 | 24 Self Reported Participation Categories Among Key Demographics
Families take part in many recreational activities and Gamers take part in many shopping activities.
Overall (100%) Families (35%) Gamers (58%)
91% 91% 85% 76% 76% 72% 73% 63% 60% 60% 56% 57% 51% 42% 36% 31% 30% 26% 25% 21% 21%
Vacation Gaming Family and Recreation Events/Ent/ Shopping Business/ Friends Live sports Convention
Q20-24. Did you participate in any of the following activities during your most recent trip to the Reno area? RSCVA VPS 2015 | 25 Total Self-Reported Spending While self-reported visitor spending continues to rise, they are reporting lower spending on gaming than in past years.
Gaming $ Total Non-Gaming $ Total
$- $500 $1,000
2011 $219 $420 $639
2013 $216 $469 $685
2015 $182 $534 $715
Q26. Thinking about your typical 24-hour day in the Reno area, on average, about how much money did you spend per person, per day for each of the categories below? RSCVA VPS 2015 | 26 Total Self-Reported Spending by Quarter Spending in 2015 increased towards the end of the year for both gaming and other activities.
$1,000 $900
$800 Overall, $773 $700 $600 Non-Gaming, $562 $500 $400 $300 $200 Gaming, $211 $100 $0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2011 2011 2011 2011 2012 2013 2013 2013 2013 2014 2015 2015 2015 2015
Q26. Thinking about your typical 24-hour day in the Reno area, on average, about how much money did you spend per person, per day for each of the categories below? RSCVA VPS 2015 | 27 Self-Reported Spending by Category Over Time Gaming continues to have the highest average self-reported spend, but the number is dropping while reports of spending in most other categories is growing. On average, how much money did you spend per person, per day for each of the categories below?
2011 2013 2015
$219 $216 Self-reported nightly room $182 rate per room
$123 $127 $110$115 $116 $100 $100 $84 $85 $64 $50 $50 $41 $40 $45 $33 $38 $28 $29 $25 $29
Lodging Gaming Food/ drink Entertainment Shopping Sightseeing Recreation Other
Q12. How much did your accommodations cost per night? Q26. Thinking about your typical 24-hour day in the Reno area, on average, about how much money did you spend per person, per day for each of the categories below? RSCVA VPS 2015 | 28 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 29 Reno Media Awareness Use of VisitRenoTahoe.com continues to increase.
Q33. Prior to your most recent visit, had you seen or heard anything about the Reno area… Q32. Have you ever visited Reno-Tahoe’s website, www.VisitRenoTahoe.com?
2011 2013 2015
66% 59% 55% 47% 48% 48% 44% 45% 41% 37% 38% 38% 36% 34% 26%
Radio/TV/Billboard* Family/ Newspaper/ A website VisitRenoTahoe.com Friends Magazine Q33. Prior to your most recent visit, had you seen or heard anything about the Reno area… Q32. Have you ever visited Reno-Tahoe’s website, www.VisitRenoTahoe.com? *In 2015 “Radio or TV” was asked separately from “Billboard”. In this chart those categories are combined for tracking. “Radio or TV”: 34%, “Billboard”: 31% (responses overlap) RSCVA VPS 2015 | 30 Travel Mode A majority of Reno visitors came to the area by car.
What was your primary method of travel to the Reno area?
2011 2013 2015
54% 55% 55%
41% 38% 39%
5% 7% 6%
Air Car Other
Q16. What was your primary method of travel to the Reno area? RSCVA VPS 2015 | 31 Overnight Accommodations Commercial non-gaming accommodations make up more than a third of all accommodations.
Reno Downtown 18% Commercial Gaming hotel
Reno Suburban hotel 12% Other Sparks hotel 2% Commercial Gaming Lake Tahoe hotel 2% 15%
Non-gaming hotel/motel 29% Commercial Non-Gaming Rental/Timeshare 8% 37%
Friends/family 8% Non- Commercial Other/DK 2% 10%
Day tripper 20%
Q9. Where did you stay? RSCVA VPS 2015 | 32 Overnight Accommodations Over Time Commercial non-gaming accommodations make up a growing share of stays.
50%
40% Commercial Non-Gaming, 37% 34% 30% 30%
20% 21% Day tripper, 20%
20% 20% 21% Reno Downtown 18% Commercial Gaming, 18% 13% 13% Other Commercial Gaming, 15% 10% 11% Non-Commercial, 10%
0% 2011 2013 2015
Q9. Where did you stay? RSCVA VPS 2015 | 33 Lodging Reservation A smaller share of visitors are making lodging reservations directly with the property than in years past.
How did you make your lodging or hotel reservations?
2011 2013 2015
45% 42% 36% 36% 33% 28%
16% 13% 13% 9% 9% 10% 5% 4% 3%
Online travel site Directly with Casino host/ My company Other hotel/motel employee
Q14. How did you make your lodging or hotel reservations? RSCVA VPS 2015 | 34 Average Length of Stay Average visit length is consistent with 2013.
7 Days
6 Days
5 Days
4.32 Among overnight 4 Days visitors only, 4.06 3.50 3.41 Overnight 3 Days visitors and Day 2.82 visitors, 3.27
2 Days
1 Days
0 Days 2011 2013 2015
Q7. How many nights did you spend in the Reno area on your most recent trip? Please indicate the number of nights you spent in a hotel or other accommodations, not the number of days you spent in the area. RSCVA VPS 2015 | 35 Average Length of Stay among Property Type Respondents that stay in a gaming property report spending nearly four nights in Reno.
Average nights stayed in Reno
4.38 3.79 3.81
Commercial Commercial Non gaming non gaming commercial
Q9. Where did you stay? Q7. How many nights did you spend in the Reno area on your most recent trip? Please indicate the number of nights you spent in a hotel or other accommodations, not the number of days you spent in the area. RSCVA VPS 2015 | 36 Party Size Party size has not changed significantly since 2013.
2011 2013 2015
2.48 2.30 2.25 2.24 2.17 2.22
0.79 .81 0.46
Number of Number of Number of Adults 21+ in Party Under 21 in Party People in Room/Suite
Q17. Including yourself if over 21, how many adults age 21 or over were with you in your immediate party? Q18. Including yourself if under 21, how many persons under age 21 were with you in your immediate party? Q19. (IF Q4=1 overnight visitor and Q8=not 3, not Friends or family) Including yourself, how many people stayed in your room or suite? RSCVA VPS 2015 | 37 Party Size by Quarter Party size peaks during the summer months.
3.00
2.50 Number of Adults 21+ in party, 2.23 2.00
1.50
1.00 Number of under 21 in party, .88
0.50
0.00 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2011 2011 2011 2011 2012 2013 2013 2013 2013 2014 2015 2015 2015 2015
Q17. Including yourself if over 21, how many adults age 21 or over were with you in your immediate party? Q18. Including yourself if under 21, how many persons under age 21 were with you in your immediate party? RSCVA VPS 2015 | 38 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 39 Focus on Gamers
A greater share of Reno visitors did not report spending money on gaming in 2015 as compared with prior years. However, they are more likely to report general casino visitation over the last year.
Gamers make up 58% of visitors to Reno, with about half of those considered serious gamers, and the other half more casual gamers.
Gamers report higher spend and participation in both gaming and non-gaming activities, compared with overall visitors.
RSCVA VPS 2015 | 40 Visitor Share by Gaming Over Time The share of visitors who report not gaming continues to grow.
Non-gamer, 34% Non-gamer, 37% Non-gamer, 42%
Casual gamer, Casual gamer, 30% 30% Casual gamer, 27%
Core gamer, 36% Core gamer, 34% Core gamer, 31%
2011 2013 2015 “Core Gamer” spent $100+ on gaming OR [stayed in a gaming property AND spent more than $50 on gaming] “Casual Gamer” spent $1-$99 on gaming OR [stayed at gaming property AND spent less than $50 on gaming]
Visitor demographics. RSCVA VPS 2015 | 41 Casino Visitation in the Last Year Compared to previous years, more respondents report visiting casinos in Reno as well as other gaming locations.
2011 2013 2015
76% 75% 77% 76% 70% 67% 61% 59% 58% 55% 52% 50% 51% 46% 48%
Reno Las Vegas California South Lake Tahoe Other
Q31. In the last 12 months, about how often would you say you have visited casinos in the following locations? RSCVA VPS 2015 | 42 Gamer Groups
Gamers were split into Core gamers and Casual Gamers.
Gamer (58%) Core gamer (31%) Casual gamers (27%) Spent more than $100 Spent less than $100 on Reports gaming as an on gaming OR stayed in gaming but more than $0 activity or spent any a gaming property and dollars OR stayed at gaming amount of money on spent more than $50 property and spent less gaming. gaming. than $50 gaming.
RSCVA VPS 2015 | 43 Activities Among Gamer Categories While gamers are much more likely to report engaging gaming on their most recent trip, they are also more likely to report engaging in other activities as well.
All Visitors Core Gamer (31%) Casual Gamer (27%)
77% 74% 72% 67% 63% 59% 61% 62% 56% 58% 51% 42%
Gaming Recreation Events/ Ent Shopping
RSCVA VPS 2015 | 44 Spend Among Gamer Categories Core gamers report spending more on most things than casual gamers or visitors overall.
On average, how much money did you spend per person, per day for each of the categories below?
All Visitors Core Gamer (31%) Casual Gamer (27%) $548
Self-reported nightly room rate excluding day visitors $240
$182
$123 $123 $133 $127 $116 $121 $110 $100 $90 $82 $74 $64 $59 $43 $48 $40 $50 $28 $26 $29 $33
Lodging Gaming Food/ drink Entertainment Shopping Sightseeing Recreation Other
Q26. Thinking about your typical 24-hour day in the Reno area, on average, about how much money did you spend per person, per day for each of the categories below? RSCVA VPS 2015 | 45 Core Gamers and Casual Gamers Accommodations Core gamers are more likely to stay in gaming properties.
All Visitors Core Gamer (31%) Casual Gamer (27%)
44% 37% 33% 32% 22% 18% 20% 16% 15% 14% 16% 10% 10% 7% 7%
Reno Commercial Other commercial Non-gaming Day Tripper Non-Commercial Gaming gaming commercial
RSCVA VPS 2015 | 46 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 47 Focus on Families
35% of Reno visitors report visiting with a family, meaning an adult visitor who is traveling with a minor.
Families are more likely to spend 4 or more nights in Reno on their trip than other visitors.
Families spend more money in all different categories of activities and are very likely to take part in recreational activities and events.
Families are more likely to visit VisitRenoTahoe.com.
RSCVA VPS 2015 | 48 Visitor Share by Family Presence Over Time A greater percentage of Reno visitors come in family groups than in prior years.
Not with Not with Not with families, 69% families, 65% families, 79%
With families, With families, With families, 31% 35% 21%
2011 2013 2015 “With Families” either have children and report having someone under 21 in their travel party OR are over 30 and report having someone under 21 in their travel party. Visitor demographics. RSCVA VPS 2015 | 49 Family Visitors: Origin State Those who visit with children are more likely to come from outside the Western states.
West, 40% West, 48%
South, 31% South, 26%
Midwest, 15% Midwest, 16%
Northeast, 11% Northeast, 13%
All Visitors Family (35%)
RSCVA VPS 2015 | 50 Family Visit Details Those who visit with children are more likely to report participating in recreational activities and attend events. They also tend to stay more nights, and visit the website.
All Visitors Family (35%)
76% 76%
63% 56% 54% 45% 38% 30%
Spent 4+ nights Report taking Report taking Visited part in recreational part in events VisitReno activities or entertainment Tahoe.com
RSCVA VPS 2015 | 51 Family Visitors: Visit Satisfaction Those who visited with families were highly satisfied with their visit, and most believe they will return.
All Visitors Families (35%) 86% 82% 81% 75%
Rate visit positively Likely to return
RSCVA VPS 2015 | 52 Spend Among Family Visitors Those who visit with families report spending more per person in most all categories.
On average, how much money did you spend per person, per day for each of the categories below?
All Visitors Family (35%)
Self-reported nightly room rate excluding day visitors
$211 $182 $175
$123 $133 $127 $100 $105 $86 $64 $67 $67 $40 $50 $29 $23
Lodging Gaming Food/ drink Entertainment Shopping Sightseeing Recreation Other
Q26. Thinking about your typical 24-hour day in the Reno area, on average, about how much money did you spend per person, per day for each of the categories below? RSCVA VPS 2015 | 53 Family Visitor Accommodations Family accommodations are similar to other visitors accommodation.
All Visitors Family (35%)
45% 37%
20% 18% 17% 15% 14% 15% 10% 10%
Reno Commercial Other commercial Non-gaming Day Tripper Non-Commercial Gaming gaming commercial
RSCVA VPS 2015 | 54 Family Visitor Activities Family visitors are significantly more likely to participate in recreational activities, as well as attend events.
All Visitors Family (35%)
76% 76%
63% 56% 57% 51% 42% 36% 31% 26%
Gaming Family and Friends Recreation Events/ Ent Shopping
RSCVA VPS 2015 | 55 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 56 Focus on Millennials
Millennials (age 21-34) made up 33% of Reno visitors in 2015.
Millennials are just as pleased with their visit experience as all visitors.
While millennials make similar lodging choices as visitors overall, they report higher average lodging spend.
Millennials report participating more in recreational activities and events compared to other visitors, and are less likely to report gaming as an activity.
RSCVA VPS 2015 | 57 Visitor Share by Age Over Time Seniors and millennials make up a declining share of Reno visitors, while the overall mean visitor age remains in the low 40s. Mean age 2011: Mean age 2013: Mean age 2015: 44 43 42 Age 65+, 9% Age 65+, 7% Age 65+, 16% Age 50-64, 20% Age 50-64, 21% Age 50-64, 19%
Age 35-49, 27% Age 35-49, 35% Age 35-49, 38%
Age 21-34, 38% Age 21-34, 36% Age 21-34, 33%
2011 2013 2015
Visitor demographics. RSCVA VPS 2015 | 58 Millennials: Visit Satisfaction Millennial satisfaction and intent to return mirrors that of all visitors.
All Visitors Millennials (33%) 82% 80% 75% 74%
Rate visit positively Likely to return
RSCVA VPS 2015 | 59 Spend Among Millennials Millennials report spending more on lodging and less on gaming than visitors overall.
On average, how much money did you spend per person, per day for each of the categories below?
All Visitors Millennials (33%)
Self-reported nightly room rate excluding day visitors
$182
$137 $147 $123 $127 $130 $100 $101 $64 $74 $50 $42 $51 $40 $39 $29
Lodging Gaming Food/ drink Entertainment Shopping Sightseeing Recreation Other
Q26. Thinking about your typical 24-hour day in the Reno area, on average, about how much money did you spend per person, per day for each of the categories below? RSCVA VPS 2015 | 60 Millennial Visitor Accommodations Millennials and other visitors share lodging practices.
All Visitors Millennials (33%)
40% 37%
18% 20% 16% 15% 17% 17% 10% 10%
Reno Commercial Other commercial Non-gaming Day Tripper Non-Commercial Gaming gaming commercial
RSCVA VPS 2015 | 61 Millennial Visitor Activities Millennials report participating more in recreational activities and events or entertainment, and less in gaming activities.
All Visitors Millennials (33%)
74% 66% 63% 56% 51% 51% 42% 36%
Gaming Recreation Events/ Ent Shopping
RSCVA VPS 2015 | 62 Contents
1) Methodology, Key Findings
2) Key Demographics
3) Visitor Satisfaction and Intent to Return
4) Activities and Spend
5) Trip and Accommodation Planning
6) Focus on Gamers
7) Focus on Families
8) Focus on Millennials
9) Focus on Infrequent Visitors
RSCVA VPS 2015 | 63 Focus on Infrequent Visitors
Infrequent visitors, or those who have only spent one or less nights in the past two years, make up 25% of 2015 visitors to Reno.
Fewer infrequent visitors come from Western states than come from other areas.
A little more than half of infrequent visitors believe they will return to Reno in the next two years.
Infrequent visitors report spending less in most categories.
RSCVA VPS 2015 | 64 Infrequent Visitors: Origin State Infrequent visitors are more likely to come from outside of the West.
West, 48% West, 45%
South, 26% South, 27%
Midwest, 15% Midwest, 15%
Northeast, 11% Northeast, 13%
All Visitors Infrequent Visitors (25%)
RSCVA VPS 2015 | 65 Infrequent Visitors: Visit Satisfaction While infrequent visitors are highly satisfied with their visit, only a little more than half believe they will return in the next two years.
All Visitors Infrequent Visitors (25%) 82% 72% 75%
59%
Rate visit positively Likely to return
RSCVA VPS 2015 | 66 Spend Among Infrequent Visitors While infrequent visitors report about the same lodging spend as other visitors, they spend less in all other categories. On average, how much money did you spend per person, per day for each of the categories below?
All Visitors Infrequent Visitors (25%)
Self-reported nightly room rate excluding day visitors
$182
$123 $124 $127 $100 $79 $64 $51 $58 $50 $29 $40 $33 $29 $14 $9
Lodging Gaming Food/ drink Entertainment Shopping Sightseeing Recreation Other
Q26. Thinking about your typical 24-hour day in the Reno area, on average, about how much money did you spend per person, per day for each of the categories below? RSCVA VPS 2015 | 67 Infrequent Visitor Accommodations Those who visit less frequently are more likely to be day trippers.
All Visitors Infrequent Visitors (25%)
46%
31% 23% 20% 21% 17% 11% 10% 11% 9%
Reno Commercial Other commercial Non-gaming Day Tripper Non-Commercial Gaming gaming commercial
RSCVA VPS 2015 | 68 Infrequent Visitor Activities Infrequent visitors report less participation in all activities compared to visitors overall.
All Visitors Infrequent Visitors (25%)
63% 56% 49% 51% 45% 42% 35%
22%
Gaming Recreation Events/ Ent Shopping
RSCVA VPS 2015 | 69 Contacts
Ruth Bernstein [email protected] 510.550.8922
Sara LaBatt [email protected] 510.550.8924
Molly O’Shaughnessy [email protected] 614.827.9670
Doug MacDowell [email protected] 614-827-9673
RSCVA VPS 2015 | 70 Appendix 2015 – Activity Question Changes
2013 2015
Did you attend or participate in any of the following Did you attend or participate in any of the following activities during your most recent trip to the Reno area? Activities during your most recent trip to the Reno area? (Check the box next to each activity you participated in.) (Check the box next to each activity you participated in.)
(CHECKBOXES) (CHECKBOXES) (RANDOMIZE) (RANDOMIZE 1-4, RANDOMIZE 6-16)
1. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 1. University of Nevada-Reno live sporting event 2. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 2. Reno Aces Baseball Game (DISPLAY DURING SEASON) 3. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 3. (INSERT SPORTING EVENT; CHANGE MONTHLY) 4. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 4. (INSERT SPORTING EVENT; CHANGE MONTHLY) 5. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 5. Other live sporting event 6. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 6. USBC Tournament (DISPLAY DURING TOURNAMENTS) 7. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 7. Amateur sports tournament 8. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 8. Reno Beer Crawl 9. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 9. Downtown Reno Wine Walk 10. (INSERT EVENT / ACTIVITIY / ATTRACTION; CHANGE MONTHLY) 10. Live concert 11. See other live entertainment (Please Specify) 11. Live comedy show 12. None of the above 12. Live magic show 13. Live play or musical 14. Nightclub In 2015, questionnaire changes included 15. (INSERT EVENT/ACTIVITY/ATTRACTION; CHANGE MONTHLY) creating broader categories for events, 16. (INSERT EVENT/ACTIVITY/ATTRACTION; CHANGE MONTHLY) 17. Other live entertainment at a casino entertainment, and live sports. By creating 18. Other live entertainment (please specify) broader categories, data can be managed and 19. None of the above tracked more efficiently.
RSCVA VPS 2015 | 72