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TIE Press Pack Summer-Autumn 2019

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TIE Press Pack Summer-Autumn 2019 This is Edinburgh INFORMATION PACK Autumn/Winter 2019 edinburgh.org /Edinburgh @edinburgh thisisedinburgh 2 · This is Edinburgh dinburgh’s beauty is both staggering and stunning -Ebut the city is far more than just a pre�y face.Take a closer look and there’smuch more to discover. This pack, covering September to December 2019, introduces our city and its �me-honoured a�rac�ons, hotels, retail offering and food & drink. Find the newest openings, what’s around the corner including key events, fes�val dates and more. This pack also contains informa�on about the latest city marke�ng campaigns, where to find imagery and video content of Edinburgh as well as where to find each of the city’s official web and social media channels. This is Edinburgh, read more to find out why there’s nowhere intheworld quite like Scotland’s capital. 2 Contents Fast Facts 3 Ten Things about Edinburgh 4 Awards 5 New and Upcoming 7 Events and Fes�vals 9 Key Fes�val Dates 11 Campaigns 12 A�rac�ons 15 Food & Drink 19 Shopping 23 Stay 25 Hidden Gems 27 Edinburgh on Film 29 Media Centre 31 3 · This is Edinburgh Fast Facts • Edinburgh city is home to a popula�on of over 500,000, and Infinity War, Trainspo�ng and its sequel T2 Trainspo�ng, The 1.36 million in the wider region Da Vinci Code, One Day and Cloud Atlas • Over 4.5 million people visit Edinburgh every year, genera�ng • Home to four universi�es, Edinburgh has a student popula�on more than £1.45 billion for the local economy of over 80,000. Over 55% of working age residents are university graduates • A city of foodies, Edinburgh is home to four Michelin Star restaurants and a further three awarded the Bib Gourmand • There are more than 20,000 beds in Edinburgh and the surrounding area, with over 50% within a 2km radius of the city • Edinburgh became the first city to receive UNESCO City of centre Literature status in 2004 • More than 70km of specially created traffic-free cycle paths • Edinburghisfullofwideopenspaces,andistheUK’sgreenest criss-cross the city city, with 112 parks, as well as more trees per head of popula�on than any other city in the UK • The Sheep Heid Inn at the foot of Arthur’s Seat in Duddingston is Edinburgh’s oldest pub, serving real ale for over 600 years • Edinburgh’s residents are the happiest of the largest 10 ci�es in the UK - 97% are sa�sfied with Edinburgh as a place to live • Edinburgh’s official social media channels (Instagram, Twi�er and Facebook) have over 445,000 followers combined, with • Edinburgh Airport is Scotland’s busiest airport with more than 40,000 unique visitors monthly to edinburgh.org. 30 airlines serving 120+ worldwide des�na�ons • Edinburgh is home to three UNESCO World Heritage sites. Joining Edinburgh’s famous Old and New Towns, The Forth Rail Bridge was awarded World Heritage status in July 2015, 125 years a�er it opened • 75% of buildings in Edinburgh city centre are listed. The UK’s highest concentra�on of listed buildings anywhere • Edinburgh’s Royal Mile is actually a Scots Mile - one mile and 107 yards long • Edinburgh is home to five of Scotland’s 10 most visited free a�rac�ons and five of the top 10 paid-for a�rac�ons • SirArthurConan Doyle,who was born in Edinburgh,is said to have based his famous fic�onal detec�ve Sherlock Holmes on Professor Joseph Bell, President of the Royal College of Surgeons of Edinburgh • Over 4,000 produc�ons have been filmed in the Edinburgh region over the last 25 years, including the likes of Avengers: 4 10 things you probably didn’tknow about Edinburgh: 1. Sunshine on Leith 7. Say cheese Don’t listen to clichés about Scottish weather. With less A recent survey found Edinburgh Castle is Scotland’s most rainfall than Rome, Frankfurt or New York, your chances of popular spot for a selfie. Ranked in the top 40 of worldwide enjoying a lovely, clear day in Scotland’s capital city are selfie hot spots, Edinburgh Castle was just behind the likes of pretty good. the Eiffel Tower, Sydney Opera House and the Empire State Building. 2. Half Hangit Maggie Edinburgh even has ghost stories without ghosts! Maggie 8. Write here Dickson was executed for concealing the death of her child As the first UNESCO City of Literature, there’s many a story to in 1724. But on the way to be buried she sat straight up in tell, none better than the fact that JK Rowling both started her casket and it was decided that being already officially and finished the Harry Potter series in Edinburgh. The final dead, she couldn’t be hanged again. She went free and lived lines were penned in room 552 of the Balmoral Hotel in the for another 30 years. A pub bearing her name can be found city centre. in the Grassmarket. 9. Site for sore eyes 3. Spit on the Heart When walking through the city, from New Town to Old, take Outside St. Giles Cathedral is the Heart of Midlothian which a look at the city’s stunning architecture. Together, the marks the spot of an old public execution site. Local folklore constituent parts of Edinburgh’s city centre make up the city’s says that to spit on the heart brings good luck. UNESCO World Heritage site. 4. Crowded House 10. Cultural hub The wonder of Edinburgh’s festivals is well known. But did Edinburgh is home to over sixty galleries and six major you realise that the city’s population more than doubles over performing art theatres – the jewel in the crown being the the month of August to over 1 million? Edinburgh Playhouse Theatre. The UK’s largest theatre, it’s played host to many of the world’s most successful musicals 5. Name that city and legendary bands and artists, including Bob Dylan, The As well as ‘Athens of the North’, Edinburgh has earned itself Who and Johnny Cash. a few other nicknames over the years. The most famous is ‘Auld Reekie’, which translated from Scots means ‘Old Smoky’, and is a reference to the dense chimney smoke caused by industrialisation and closely built houses. Now, the air is fresh and clear and an abundance of parks means Edinburgh is surprisingly lush. 6. Biscuit brainchilds Dolly the Sheep, chequebooks, even the rules of golf – Edinburgh is a hotbed of invention. A lesser known – but no less loved – discovery that the city can also lay claim to is the humble digestive biscuit, created by bakers McVitie and Price in 1892. Awards We’re proud of the awards and accolades our city has earned. Edinburgh has been recognised �me a�er �me for its beauty, residents’ quality of life, a�rac�ons and its status as a global hub of innova�on. Here are a few from recent years. 6 2019 2018 • Edinburgh is the world’s 15th most talent-rich city. • Edinburgh’s Leith area named ‘one of the Coolest Neighbourhoods in the World’ by Time Out magazine. • Edinburgh has more trees than people, and more trees per • Edinburgh rated most vibrant area in Scotland in the Vibrant head of popula�on than any other UK city. Economy Index published by consultants Grant Thorton. • Edinburgh is named one of the best places to live in the UK • Edinburgh named one of the best ci�es in the world for students by higher educa�on data analysts QS. for those aged under 26 according to analysis by the BBC. • Edinburgh reported as the‘best’ place for tech in UK in Tech • Edinburgh is the best city in Scotland to start a Small or Na�on’s 2018 industry report. Medium sized Enterprise according to research carried out for Paymentsense. • Edinburgh named the UK’s top city for inward investment by global consultancy Arcadis. • According to Barclays Mortgages, Edinburgh is home to the • The Sco�sh capital found to be the most a�rac�ve city to live UK’s happiest home owners. and work in in a study commissioned by Royal Mail. • Edinburgh is the only UK city listed in ECA Interna�onal’s list • Edinburgh named Europe’s most influen�al small city in of the world’s top 20 ‘most liveable’world ci�es for Colliers Interna�onal’s Ci�es of Influence report. European ex-pats. • The UK’s top ranking city for hotel development in Colliers Interna�onal’s UK Hotels Market Index. • Edinburgh has topped the Sco�sh SME health index (CYGB). • Edinburgh was voted the UK’s Best Des�na�on for Young People in Bri�sh Educa�onal Travel Associa�on’s Bri�sh Youth Travel Awards. • Edinburgh is the UK’s top city for economic growth according to property consultants Lambert Smith Hampton. • Edinburgh was named Scotland’s Kindest City in a report commissioned by Travelodge in February 2018. • Edinburgh was voted one of the world’s top twenty must-see literary des�na�ons by Expedia.com users. • Readers of Which? voted Edinburgh the best UK des�na�on for a weekend away for the third year in a row. 2017 2016 • Ranked 1st in the 2016/17 Foreign Direct Investment • Edinburgh voted number one des�na�on in the Daily strategy category for Global Ci�es of the Future, Edinburgh Telegraph’s ‘Britain’s Best Ten Ci�es’ award, for third �me has been named the best large city in Europe to invest in, in a row.
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