PEUGEOT 308 / 308 SW EFFICIENCY AND ELEGANCE

With its new lines, the 308 subtly incorporates the Brand’s latest stylistic codes. Its two silhouettes evolve towards a more technological elegance, illustrated by the presence of LED headlamps and light guides in the front.

With its determination to consolidate its leadership in terms of road holding and driving enjoyment, the has set for itself the objective of becoming a reference in terms of environmental efficiency based on the innovative micro-hybrid e-HDi technology fitted with the Stop & Start system.

MORE PRESTIGIOUS LINES

From the first glance, the presence of the LED daytime lights and the redesigned nose of the bonnet and floating radiator grill gives the 308 a new elegant and opulent-looking style. Style components like the satin chrome wheel caps enhance its natural elegance. The dynamism of the front extends along the sides of the car via a well-designed style line. The new aluminium wheels with a glittering effect contribute to this breath of dynamism. A spacious vehicle that combines offers its passengers an In an instance, the 308 SW The 308 SW knows just how to 308 SW, DREAMS beauty, road-holding performance, unbelievable feeling of space satisfies your every need, thanks satisfy your every need. modularity and a high level of and well-being. A generosity that to its rear individual* folding *On 7-seat modular versions. OF FREEDOM comfort. With its glass surfaces and is also expressed to the full with seats and an option of including **An option depending on the version. its panoramic glass roof* providing exclusive modularity. a third seat row** to carry up to exceptional brightness, the 308 SW 7 people.

LET THE LIGHT SHINE

Passengers in the 308 can enjoy a sunny passenger compartment thanks to the panoramic glass roof that increase the glazed surface area to 4.86m 2 on the saloon car and 5.58m 2 on the SW. They will also be able to adjust the brightness inside the passenger compartment with the electric black-out curtain. QUALITY IN THE SMALLEST DETAILS

The sloping dashboard on the WIP Nav Hands-free Navigation panel dials are available on a Dual zone manages the temperature of Lots of room spaces: a glove box connected to Peugeot 308 promotes forward Kit* or the WIP 3D Com black* or white* background. automatic heating the driver and front passenger The Peugeot 308’s semi-high the air conditioning with more visibility. All about the curves, Telephone Navigation system* The trim finish around the gear and air conditioning* compartments. It is architecture favours than 10 litres of storage space it incorporates the dual zone with their fold-away display. lever and the special cross For the comfort of you and accompanied by air spaciousness and interior room. plus an adjustable front armrest* automatic heating and air formation decor on the doors your passengers, the dual distributed to the rear*. The front, wrap-around, seats covering a storage space with a conditioning system*, perfectly Driving position emphasise the style of the zone* automatic heating and leave room for the rear USB port**. built into the dashboard and the The chrome-surround instrument Peugeot 308. air conditioning system subtly passengers’ knees. There are *Depending on the version. numerous ingenious storage **Optional. Seating Seat shelf position Seats folded position Seats removed • 5 seats or up to • The backrest can be folded • Improved load volume • Option of retaining only 7 seats available as an option down against the seat cushion when the seats in the the driver and front • Seat backrests recline to form a carpeted shelf second or third seat row passenger seats from 19 to 30° in seat row 2 • The centre seat in the second are folded down • Optimised load volume • Second seat row comprising seat row, once the backrest is 3 individual sliding seats folded can be used as a over a length of 90 mm table/shelf • Front seat backrests are equipped with a folding table

308 SW, SPACIOUS FROM EVERY ANGLE

Why remain fixed in one place when you can move around, Volume and Storage Boot light evolve and transform? With its long providing easy The 308 SW boot offers a load volume of up to 674 litres* under There are several sources of light to illuminate the boot area: lights at the access, its layout is similar to the layout of a cinema for more the luggage cover on the 5-seat version and up to 2 149 litres** rear of the roof and below the luggage cover, a portable torch light*** space, its retractable seats can be easily transformed to provide with the seats removed, making it one of the most spacious mounted in the rear of the right-hand wheel arch. Supplied with a battery from 2 to 7 seats*; the 308 SW arranges and re-arranges itself vehicles in this category. that recharges when the vehicle is moving, this torch can be removed within an ingenious and modular space. from its support whenever it is needed. *With the option of 2 additional rear seats in the 3 rd seat row. *Up to 573 dm 3 VDA. **Up to 1 736 dm 3 VDA. ***Depending on version. Resolutely Peugeot, with its headlamps rims and its shiny black rear bumper deflector, that delivers different harmonics to the 308 GTi: SPORTINESS TOO resembling cat’s eyes and wrap-around incorporating a sport exhaust system with rhythm of accelerations. bumpers, the 308 GTi clearly displays its dual chromed exhaust pipe. The sound of the sporty character with its dynamic rear spoiler, engine has been fine-tuned using a specific its 18” grey Storm Lincancabur aluminium technology: a vibrating membrane on intake

1

2

3

4

With its 1.6 THP 200hp , the control of the intake and exhaust camshafts The 308 GTi’s sportiness is also evident 1. Wheel and GTi monogram 308 GTi also provides power, substantial for improved engine efficiency. This engine inside. Its bright passenger compartment 2. Sport exhaust system with dual exhaust pipe torque beginning at low revs and controlled and the development of specific suspension immediately bathes the driver and passengers 3. GTi pedal fuel consumption. The reason for these and braking give the 308 GTi dynamic road in a dynamic and selective ambiance: bucket 4. Half-leather Koto Mistral GTi seat* with red performances is the combination of handling and a strong personality. seats* for optimum support, a 3-arm steering topstitching and the embroidered GTi logo technologies: THP and VTi. On a 4-cylinder wheel in full grain leather with a GTi chromed *For details, refer to the document, “Pricing, equipment engine, the turbo compression and direct ring and an aluminium pedal and footrest. and technical specifications”. injection combine with the variable lift of Everything in the car breathes performance, the intake valves and the continuous pitch elegance and efficiency. THE ROAD BECOMES MORE ENJOYABLE

With its all new WIP multimedia systems*: The World In Peugeot** Telephone Navigation compatible operational SIM WIP Nav Hands-free The JBL in particular comprising the: WIP Nav Hands-free Navigation Kit, WIP COM 3D card, or with the Bluetooth® Navigation Kit* audio system you can easily listen to the music you love, make telephone calls The WIP Com 3D hands-free Kit (telephone’s Available as standard or as an A JBL audio system with complete peace of mind***, be guided and advised throughout Telephone Navigation includes Bluetooth® function activated). option depending on the version, available as an option depending your journeys and even rescued if need be. a DVD video player (only when this navigation system with a on the version, has been *Depending on the version. stopped) that you can also use The GPS guidance 7"16:9 screen displays in specially designed for the interior **The whole world in your Peugeot. to listen to audio CDs and system in 3D perspective the whole map of of the Peugeot 308 and 308 SW. ***While respecting the highway code and staying focussed on your driving. MP3/WMA CDs. It also has an The WIP Com 3D Telephone Europe available on an SD Card®. It has 8 speakers connected to Peugeot Connect SOS SD-Card reader* and a USB port Navigation gives you the It delivers traffic information and a bass box incorporating the Peugeot democratises the emergency call in Europe. When every to read music in MP3 and WMA advantage of leading edge suggests alternative routes when electronic amplification and minute counts for you, you can count on PEUGEOT CONNECT SOS* formats. A nice feature is the technology. The hard disk traffic problems are identified system management. This to respond quickly. Automatic emergency call: in the event the jukebox function which provides contains the Europe Navteq along the route. The built-in unit is set up using the acoustic airbags or pyrotechnic seatbelt pretensioners activate, the vehicle 10Gb of space to store your maps. The reception of Bluetooth® hands-free kit settings specifically defined automatically sends an emergency call without the need for driver music on the hard disk: you can ViaMichelin traffic information provides communication via a and optimised for the 308 intervention. PEUGEOT CONNECT SOS* then locates the vehicle, listen up to 180 hours of music lets your WIP Com 3D Telephone compatible Bluetooth® mobile and 308 SW. contacts the occupants by telephone and sends out the appropriate (in MP3 format). Navigation search automatically phone. The tri-tuner radio is *Depending on destinations. emergency assistance. The phone operator can speak the language *SD-Card not provided. for alternate routes in the event equipped with a CD player which of the vehicle owner. Manual emergency call: whether a victim or there are traffic difficulties. works with MP3/WMA music witness of a critical event (being taken ill, physical attack by third The integrated hands- You see your itineraries in 2D, formats. It is compatible with a party), the motorist can contact PEUGEOT CONECT SOS* rapidly. free GSM telephone in perspective view or in full 3D CD loader. An auxiliary audio To do so, he simply presses the SOS button located on the dashboard and Bluetooth® with building elevations RCA connection inside the glove for 3 seconds. hands-free kit (currently in 60 major cities in box allows you to listen to The WIP Com 3D Telephone Europe), and 3D digital portable MP3 players. PEUGEOT CONNECT SOS* is currently available in 10 European Navigation gives you the ability reproduction of points of interest countries (France, Germany, Italy, Spain, Portugal, Belgium, to telephone depending on what (POI) like monuments, bridges, Luxembourg, the Netherlands, Switzerland and Austria) and will be is most practical or most major stores, etc. on a large available in 2011 in Great Britain and Denmark. comfortable for you: with the 7” 16:9 high resolution VGA *Peugeot Connect SOS is a free service on all 308 and 308 SW vehicles fitted with a elegant integrated hands-free screen, with street names Peugeot Connect box subject to acceptance at time of vehicle purchase and according telephone, after inserting a displayed on the maps. to the general conditions of using the service, which are available in sales outlets. MICRO-HYBRID ENGINES : 1.6L e-HDi 112hp FAP STOP & START * SYSTEM

Protecting the future of the planet is one of the greatest challenges this system is that the engine restarts very smoothly when facing us. Peugeot has set out to meet this challenge by the driver wants to continue. inaugurating on the 308 range the e-HDi micro-hybrid technology fitted with the new generation STOP & START* system with the Consequently, the e-HDi offers improved control of fuel alternator-starter technology. consumption and CO 2 emissions. This technology is fitted to a 6-speed semi-automatic manual or This technology automatically cuts the engine each time the vehicle manual transmission. is stopped (e.g.; at a stoplight or a “Stop” sign). The new feature on *Automatic stop and start system for the engine. PEUGEOT AND THE ENVIRONMENT

The new THP (Turbo High Pressure) and VTi (Variable valve lift and To meet the new environmental challenges and customers’ different needs and expectations, Peugeot has invested Timing Injection) technologies enable a remarkable synthesis for several years in new technologies. Today, 2.1 million vehicles are equipped with HDi FAP Diesel engines, which

ENGINES L between performance and consumption. reduce particle emissions 99.99%. O R

T 1.4L VTi 98hp 1.6L THP 156hp Peugeot will offer you in its range: E P 1.6L VTi 110hp 1.6l THP 163hp • Micro-Hybrid technology - The e-HDi engines equipped with the new generation Stop & Start system are already implemented on some of the Brand’s models. This technology can reduce in addition up to 15% of the fuel

1.6L VTi 120hp 1.6L THP 200hp consumption and CO 2 emissions.

• Full-Hybrid technology – In the second half of 2011, the world’s first hybrid diesel, the HYbrid4 will

The high-pressure direct injection (HDi) is fitted to a 6-speed manual offer its users fuel consumptions and CO 2 emissions that mark a clear break with internal combustion engines,

transmission or 6-speed automatic transmission**. The performances namely 3.8 l/100 km, for 99g of CO 2. are in line with the dynamism of the 308 and 308 SW. • 100% electric technology - iOn is not the Brand’s only 100% electric vehicle. There is also a lightweight utility

L 1.6L HDi 92hp 1.6L e-HDi 112hp FAP vehicle: the Partner Origin with a charging capacity of 3 m 3. And for longer-term applications, studies are ongoing E

S on new concepts suited to 100% electric. E I 1.6L HDi FAP 92hp 2.0L HDi FAP 150hp D

1.6L HDi 115hp 2.0L HDi FAP 163hp

Engines available based on destinations. **On the 2.01 HDi FAP 16V engine only. INTELLIGENT PROTECTION

Anticipation • Emergency Brake Assistance sensor in order to detect pressed. You are then put in Protection Safety belts Airbags Child safety system (AFU) to increase understeer or oversteer. It then direct contact with the The front seat belts are equipped The protection offered to The rear seats in the second seat To retain an optimum balance, braking efficiency if necessary. restores your 308 to the initial PEUGEOT EMERGENCY** Impact Absorption with a pyrotechnic pre-tensioner occupants is further enhanced row are equipped with ISOFIX the Peugeot 308 is equipped ESP* (Electronic Stability direction of travel within the platform, which immediately In the event of a frontal impact, system and force limiter. On the by a system of 6 airbags: mountings for fitting ISOFIX with a complete brake system Program / Active laws of physics. sends out, if needed, the the retractable steering column 308 SW, safety belts in the 3 rear • two frontal airbags compatible child safety seats. that combines several functions: Stability Control), adds appropriate assistance service. limits interior protrusion of the seats are fitted with a force • two chest level/pelvic On the panoramic glass roof • Anti-lock brakes (ABS) help you 2 extra functions: Notify *Depending on the version. steering wheel. The layout of limiter. All safety belts are side airbags version of the 308 SW the rear to keep control of your • traction control (Anti Slip **Access to these services requires the the car limits the intrusion of the connected to “safety belt not • and two "curtain" airbags seats in the second seat row are presence of an operational SIM card (PIN direction of travel during Regulation) which acts on In an emergency situation, the code entered), inserted in the WIP Com engine and gearbox into the fastened” warning lights visible intended to protect the side equipped with ISOFIX mountings emergency braking. the brakes and engine WIP Com 3D Telephone 3D Telephone Navigation. passenger compartment. on the front ceiling light*. of the heads of the driver for fitting ISOFIX compatible • Electronic Brake Distribution management to limit Navigation* with the SIM card A cell armed with solid side and passengers seated in child safety seats. Also, an (REF) which manages vehicle wheel slip. installed enables the automatic reinforcements reduces the the side seats. electric child safety system locks control via each wheel for • Active Stability Control (CDS) and immediate location of the effect of a side impact. the rear doors and windows. greater efficiency. which continuously compares vehicle whose pyrotechnic *Depending on version. the signals sent by the steering restraint systems have activated wheel sensor and the yaw or once the red SOS button is

In 2009, the Peugeot 308 saloon car successfully repeated the Euro NCAP* ADULT OCCUPANT PROTECTION test, obtaining once again 5 stars (i.e.; the “excellent” level), the maximum that can be obtained. Created in 1997, the Euro NCAP is an independent European organisation that evaluates the safety of vehicles available on the market by means of several tests: front impact, side impact, pillar test, etc. The organisation makes the results of these tests public using a star rating system. These have an influence on the rates charged by insurance companies. *European New Car Assessment Program. 308 and 308 SW offer you the choice between 10 body colours: COLOURS & RIMS . 7 metallic, 2 solid, and 1 glossy. EXAMPLES OF TRIMS

1 Simple Mistral Black 2 Perforated Grege Leather 3 Koto Mistral Half-Leather 4 Sibayak Mistral Fabric

METALLIC COLOURS

Aluminium Grey Nera Black Thorium Grey Vapor Grey

Guaranja Brown Squali Blue Philae Blue (Available end 2011)

SOLID GLOSSY

Pearl White Hurricane Grey Babylan Red

WHEEL TRIMS RIMS 1

Atacama 15" Wheel Cap Toliman 16" Wheel Cap Santiaguito 16" Melbourne 17" Lincancabur 18" Lincancabur 18" glittering Aluminium Rim Aluminium Rim Aluminium Rim Aluminium Rim 2 3 4 Creation: bd-ntwk – Edition : Gutenberg networks – Automobiles Peugeot RC Paris Dealer Stamp B 552 144 503 – Printed in the E.U. – Ref : DOIP/1H1104 – April 2011

www.peugeot.com