UIT CAMBRIDGE Rights Catalogue the Physics of Everyday Life Extraordinary Insights Into Everyday Physics Professor Jo Hermans
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UIT CAMBRIDGE rights catalogue The Physics of Everyday Life Extraordinary insights into everyday physics Professor Jo Hermans Description: This book brings the magic of physics to everyday life. With a glass of water, a few drops of milk and a torch, readers will be able to demonstrate why the sky looks blue during the day, but seems to turn red at sunset – and astound their friends by telling them how fast one can cycle on the moon. It will appeal to teenagers and their parents alike. 198 mm x 129 mm, 1 September 2018, Paperback The Author Prof. Jo Hermans is Emeritus Professor of Physics at Leiden University in the Key Selling Points: Netherlands. In addition to his academic research and teaching career he is active in • A best-seller in the Netherlands promoting and explaining science for the general public. He writes a books on everyday where it was originally published science which have been translated worldwide. He was appointed Knight in the Order of • A popular science book focusing Oranje-Nassau by Queen Beatrix in 2010. on the physics ruling everyday phenomena Contents: • Full of theoretical explanations OUTDOOR LIFE 8. Why is the sky blue (and the setting sun red)? and practical experiments 1. GPS navigation, how does it work? (With a tip SOUND AND HEARING of the hat to Einstein) 9. What do our ears hear? BICYCLE AND CAR 10. Why is there not more noise pollution? 2. The human engine when idling IN AND AROUND THE HOUSE 3. Me? A vacuum cleaner? 11. The lid on the pan 4. How do I keep my temperature constant? 12. Why does an egg explode in the microwave? LIGHT AND COLOR 13. Can I cool my home using the refrigerator? 5. Candlelight is cozy 6. Why is an incandescent bulb so inefficient? 7. Fluorescent lights and LEDs: luminous ideas Rights Sold: • Dutch 2 UIT CAMBRIDGE Brain and Mind: Without the Hot Air Professor David Nutt Description: Most scientists agree that the two last – and arguably greatest – challenges to human comprehension are the origins of the universe and the workings of the human brain. This book is about the nature of the human brain and how modern neuroscience and the study of drugs that alter consciousness have given us new and important insights into how it works. Find out how the brain is constructed and how the different parts work and understand the role of the neurotransmitters that neurons use to communicate with each other. Explore the nature of different states of consciousness such as sleep, coma and mental illnesses. Learn about what makes our brains truly human. Key Selling Points: • A new installment of the best- 198 mm x 129 mm, September 2019, Paperback selling Without the Hot Air series • Learn about the human brain from an expert The Author neurolopsychopharmacologist David Nutt is Edmond J Safra Professor of Neurosychopharmacology at Imperial • Prof David Nutt is a prominent College, London. He was Chair of the ACMD’s Technical Committee for seven years, media figure, his recent and became chairman of the Independent Scientific Committee on Drugs in 2010. He appearances include The Times, is the inventor of alcosynth - a substance that mimics the pleasant effects of alcohol Financial Times, The Economist, without causing a hangover. Elle, Daily Star, Daily Mail, The Daily Telegraph, Evening Standard, Huffington Post, BBC Radio , I Fucking Love Science • Professor David Nutt’s previous Contents: title, Drugs Without the Hot Air Part I How the brain works 11. Thinking feeling and consciousness sold 17, 5000 copies 1. The origins of our brains – ions, 12. The emotional brain membranes and pumps 13. Getting inside the head – from brain 2. Neurotransmitters and their receptors – surgery to new imaging techniques the locks and keys of brain function Part II The mind and altered states of 3. Sense about serotonin consciousness Rights Sold: 4. Noradrenaline – fight and flight 14. In-extremis: near death experiences 5. Dopamine – the get up and go and vegetative states • None neurotransmitter 15. Affliction of the gods – Epilepsy 6. Endorphins – from pain to pleasure 16. The devil in depression 7. The tower of complexity – the structure 17. Schizophrenia and mania of the brain 18. Obsessive compulsions and behaviours 8. The vital role of subconscious 19. Addiction – from pleasure to pain processing 20. Conclusions and perspectives 9. How the cortex works 10. Taking control - from urges to self discipline UIT CAMBRIDGE 3 The Brain Mark Millan Description: There are many books about the brain – but not that many that are humorous and pitched at a general audience. Mark Millan’s upbeat book spares you the trouble of wading through more comprehensive tomes by condensing much of the latest scientific knowledge about the brain into an easily-digestible, explanatory and entertaining read. 198 mm x 129 mm, 1 September 2019, Paperback The Author Mark J. Millan was born in Edinburgh, Scotland. He possesses B.A., M.A. and Ph.D. degrees in Natural Sciences from the University of Cambridge, UK, and spent nearly Key Selling Points: 10 years at the Max-Planck Institute for Psychiatry in Munich, where he was awarded • A humurous introduction to the the Serturner Prize for his work on pain, mood and endogenous opioids. brain by a working neuroscientist • The book covers both animal and human brains • Appeals both to aspiring Contents: biologists and neuroscientists and 1.What is a brain ? Variations on a 6. The troubled brain : what to do about a general audience common theme it 2.The human brain in close-up : core 7. Amazing brains design and basic functions 8.Famous brains 3.Genesis of the human brain :why so 9. New generation brains : the rise and big, why so complex ? rise of artificial intelligence 4.Thinking about the brain : a cerebral history tour 5.Studying the brain : who does what ? Rights Sold: • None 4 UIT CAMBRIDGE Solar Energy The physics and engineering of photovoltaic conversion technologies and systems Arnohm Smets, Klaus Jäger, Olindo Isabella, René van Swaaij and Miro Zeman Description: This book uniquely covers both the physics of photovoltaic (PV) cells and the design of PV systems for real-life applications. It includes: • Fundamental principles of semiconductor solar cells. • PV technology: crystalline silicon solar cells; thin-film cells; PV modules; third- generation concepts. • PV systems, from simple stand-alone, to complex systems connected to the grid; components; design; deployment; performance. Key Selling Points: • Over 25,000 free e-books sold, The book is an invaluable reference for researchers, industrial engineers and designers 1752 copies of the physical book working in solar energy generation. The book is also ideal for university and third-level • Ideal for people who are taking physics or engineering courses on solar photovoltaics, with exercises to heck students’ part in online courses as well as understanding and reinforce learning. It is the perfect companion to the Massive Open traditional study. Online Course (MOOC) on Solar Energy (DelftX, ET.3034TU) presented by co-author • Tied to Massive Open Online Arno Smets. The course is available in English on the nonprofit open source edX.org Course with over 100,000 platform, and in Arabic on edraak.org. Over 100,000 students have already registered for registrations. these MOOCs. 496 pages, 241mm x 184mm, 2016, Paperback The Author The authors all teach and research physics at the University of Delft in the Netherlands. They are prominent in the field of solar photovoltaics and are passionate about the development of sustainable energy systems for a greener future. Rights Sold: • Dutch • German Contents: • PV Fundamentals • PV Technology • PV Systems • Alternative solar energy conversion technologies • Appendix UIT CAMBRIDGE 5 Drugs: Without the Hot Air Minimising the harms of legal and illegal drugs Professor David Nutt Description: The science of what drugs are and how they work lets us quantify and compare the harms caused by different drugs. With this information we can radically transform drugs law, and hugely reduce crime and other social, economic and health harms currently caused by drugs. The book is written with a trade audience in mind. • It explains what drugs are, how they work, and how people become addicted. • How harmful are alcohol and tobacco compared to illegal drugs? • Does the ‘War on Drugs’ cause more harm than good? How does it affect legitimate scientific research into potentially valuable therapies? • What should you tell your children about drugs, and at what age? Key Selling Points: 356 pages, 198 mm x 129 mm, 1 September 2019, Paperback • 17,500 copies of the previous edition sold • Prof David Nutt is a prominent The Author media figure, his recent David Nutt is Edmond J Safra Professor of Neurosychopharmacology at Imperial appearances include The Times, College, London. He was Chair of the ACMD’s Technical Committee for seven years, Financial Times, The Economist, and became chairman of the Independent Scientific Committee on Drugs in 2010. He Elle, Daily Star, Daily Mail, is the inventor of alcosynth - a substance that mimics the pleasant effects of alcohol The Daily Telegraph, Evening without causing a hangover. Standard, Huffington Post, BBC Radio , I Fucking Love Science International publicity for Professor David Nutt: • Author has appeared on Channel 4’s Drugs Live: Cannabis “Er hat Drugscience zu einer globalen Institution programme ausgebaut, führt seine Psilocybin-Forschung weiter und hat • Author appears at multiple events im Frühjahr 2016 die weltweit ersten bildgebenden Verfahren and conferences around the world mit Gehirnen unter LSD-Einfluss durchgeführt.” and is actively engaged in social Brand Eins Magazine media “Le principal conseiller du gouvernement britannique sur les drogues estime que l’ecstasy, le cannabis ou le LSD sont des substances moins dangereuses que l’alcool ou la cigarette, dans un rapport universitaire controversé publié Rights Sold: aujourd’hui.” • None Le Figaro “Naukowcy pod wodzą profesora Davida Nutta opracowali recepturę napoju, który jak twierdzą, potrafi doprowadzić do stanu nietrzeźwości.