A toolkit to establish a more inclusive culture in golf
#FOREeveryone RandA.org/FOREeveryone Toolkit
FOREWORD. WHAT WE WOULD LIKE FROM YOU.
This toolkit represents step one in a long journey The R&A, national associations and The PGA are embarking on together. While this campaign has been designed to offer long term support, we would love you to initially perform five simple actions.
MARTIN SLUMBERS Chief Executive, The R&A
It is my pleasure to introduce you to this toolkit, which is a critical document as the golf industry seeks to safeguard our sport for the future by creating the conditions to attract more women and girls. 1 2 3 4 5 I hope you find this an informative and useful manual, representing industry best practice and linking to a suite of assets and Resource Portal, READ THE REGISTER CONSTRUCT YOUR all of which are designed to help clubs and facilities approach the idea USE THE ASSETS TALK TO US of cultural change. TOOLKIT INTEREST OWN STRATEGY This crucial step is but the first in an ongoing journey of support which The R&A, the national associations and The PGA are committed to, There’s a lot of We want as many clubs Use the advice contained Once you have set your We want your feedback. providing all affiliates with the advice and materials they need to join information in here, but as possible to come in the toolkit and start strategy, start using This campaign is here us in tackling this critical issue into the future. it represents the most with us on this journey. thinking about how it the rest of the assets to stay, and we want to current best practice Registering your interest could help define your provided to help you know how we can make The Women in Golf Charter has been created to inspire an industry-wide advice and research the on the Resource Portal strategy. Use the timeline deliver it. it work for everyone commitment and conversation with the ultimate goal of enabling more industry has to offer, all will allow us to stay in on page 46 and the connected to the sport. women and girls to maximise their potential at all levels of the sport. in one package. regular conversation and ‘Campaign Guidelines’ Use the contact details #FOREeveryone creates a more accessible narrative behind which for updates on advice, asset to start thinking on page 49 to give us the golf industry can unite and through which existing and prospective assets and content to be about how your strategy your suggestions on how golfers can engage. provided regularly. can be rolled out. we can make it even better, #FOREeveryone! This campaign, we truly believe, can help us change the face of golf across the globe, for the betterment of our sport. I hope you can join us in harnessing its power to change the game forever. #FOREeveryone 3 Toolkit Toolkit
CONTENTS. OVERVIEW. Overview Participation Programme 6. Introduction 36. Coaching and Participation 7. What is Gender Balance? 38. Community Engagement 8. Reasons to be More Family Friendly 39. Participation Resources 9. Women and Girls in Golf - Current Status 40. Working Together for Joy in Jordan - 10. Enville Golf Club - Case Study Case Study
#FOREeveryone Marketing 12. Introducing #FOREeveryone 42. What’s the Message? 13. Becoming a Charter Signatory 43. Social Media Marketing 14. Examples of Charter Commitments 44. Website and Email 15. #FOREeveryone Resource Portal 45. Advertising and PR 16. Charter Champions 46. Direct, OOH and Word of Mouth 1 7. Campaign Resources 4 7. Club Marketing Resources 18. Winning in Wales - Case Study Suggested Campaign Timeline Club Environment 49. #FOREeveryone Activity Timeline 20. Understand Your Strengths and Weaknesses 50. #FOREeveryone Campaign Timeline 21. Understand Your Target Audience - Girls 52. External Communications 22. Understand Your Target Audience - Women 53. Get in Touch 23. Customer Experience 33. Club Management 34. Club Environment Resources
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THE WOMEN IN THE OPPORTUNITY WHAT IS GENDER GOLF CHARTER: BALANCE? AN INTRODUCTION 36.9 Million latent female golfers around the world 1 Gender balance or gender equality is a challenge for Takeaway: With the right offer, organisations globally. In many areas of public and private life, The Women in Golf Charter was launched to increase some of these golfers could join your club. women face greater challenges than their male counterparts women and girls participation in golf and to encourage and golf is no exception. more opportunities for women to work in the golf industry. $35 Billion Fewer than 1 in 4 golfers globally are women and the golf industry is This toolkit has been inspired by that commitment and provides clubs male-dominant. Striking a better gender balance will not only benefit the and facilities with the support and materials they require to develop Potential value of latent female golfing economy by introducing more players to the game, it will bring 2 a more inclusive culture. Simple-yet-impactful changes in the way we golfers worldwide to the industry diversity to the workforce, boost productivity and expand the talent pool. operate and communicate will allow golf to strike a better gender Takeaway: The opportunity for your club to balance, change perceptions and increase participation. generate added revenue is significant. While many participation schemes do exist, without cultural change their impact will be diluted. Balance means addressing conditions which are This guide will give golfing facilities of all shapes and sizes the knowledge a barrier to equality. At times this may mean going even further when and tools and to unite with other industry stakeholders behind one presenting opportunities to women and girls than we would men and boys. common cause. As shown in the following pages, change does not have 8.5 Million to be costly, and even small adjustments can build a brighter future. People in the UK between the ages of Industry-wide collaboration and sharing of knowledge will bring about 15-64 interested in taking up golf 3 change in the quickest way possible. This is the very purpose of this toolkit and the #FOREeveryone campaign. Takeaway: There are women near you who are interested in playing. 5% Golf currently only appeals Fewer than 1 in 4 golfers 4 to 5% of women in the UK globally are women and Takeaway: Without a change in perceptions, a challenging future may lie ahead. the golf industry is 1 . The Global Economic Value of Increased Female Participation in Golf, Syngenta, 2016 male-dominant 2. The Global Economic Value of Increased Female Participation in Golf, Syngenta, 2016 3. Growing Golf in the UK, Syngenta, 2013 6 4. The Opportunity to Grow Golf: Female Participation, Syngenta, 2014 7 Toolkit Toolkit
REASONS TO BE MORE FEMALE FRIENDLY. WOMEN AND GIRLS IN GOLF – CURRENT STATUS.
The R&A’s Women’s, Girls’ and Family Participation in Golf: An Overview of Existing Research (2018) highlighted areas of consideration for FUTURE Until most recently, the number of registered golfers had declined in each home nation, as the golf industry to attract more women and girls to the sport. Below are its key findings: competition for consumer free time and attention increases. A more welcoming environment for PROOFING women and girls golfers and conditions to retain them could see participation continue to grow. PARENTS AND FAMILY CULTURE COACHING Parents are the chief factor underpinning families’ Coaching delivery should be appropriate to the age and likelihood to play golf. These decisions are made abilities of all participants. Sessions should focus on the ENHANCED Stereotypical perceptions of golf still exist and are damaging to the sport. With adoption of new measures, golf can build a more modern image, unlocking more based on perceived benefits to health, education identified wants and needs of participants and thus be REPUTATION interest and commercial benefits as a result. and social wellbeing. player-centred and enjoyable for all.
THE SOCIAL ASPECTS OF GOLF ROLE MODELS HEALTHIER Research shows that companies with greater gender balance at boardroom level exhibit Forming friendship groups is vital to continued The success and visibility of role models is a motivating DECISION superior decision-making. Encouraging more females into positions of authority within participation. Buddy schemes help new participants factor for people to play the game, particularly those MAKING the golf industry will encourage better business performance. integrate and opportunities to socialise are a particular who have never played before. driver for women and girls.
INCREASED Latent female golfers worldwide are estimated to be worth $35 billion to the industry. TIME AND COST THE EVOLUTION OF GOLF As women and girls make up only 24% of all active golfers (and just 15% in GB&I) REVENUE there is appreciable untapped revenue to compete for. Families today tend to pursue less time-intensive and Golf has a difficult task of maintaining its heritage more accessible leisure activities. Generally, the modern while evolving to meet modern consumer demands. consumer is seeking a more casual, less challenging This has created demand for a greater variety of golf and less expensive pursuit than traditional golf. clubs playing non-traditional formats of the game. SPEAK TO Women are often the key decision makers when it comes to how families spend their THE FAMILY leisure time and money. Increasingly holding the purchasing power, it is important golf THE EXPERIENCE ECONOMY SETTING UP FOR SUCCESS DECISION-MAKER speaks to an audience of women and girls more than ever. Consumers are now more likely to prize experiences Priority parking, childcare provision, play areas, over possessions and memories over memorabilia. family-based coaching and open days, subsidised The experience is now the product clubs and passes for families and the quality of facilities are some BECOME Given that women’s sport is now more visible than ever, thanks to events such as the FIFA facilities are selling. of the items high on the priority list for families today. PART OF A Women’s World Cup, Olympic Games and Solheim Cup, it is important golf presents itself MOVEMENT as a viable option within this growing movement. Read The R&A’s Women’s, Girls’ and Family Participation in Golf: An Overview of Existing Research READ NOW
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CASE STUDY ENVILLE GOLF CLUB, ENGLAND.
Building on their work, they showcased golf to a younger #FOREeveryone Blessed with a prime heathland location on • generation by participating in England Golf’s Girls Golf the edge of the Black Country, Enville Golf Rocks scheme in 2019. Importantly, parents could socialise, “Our women’s section has been Club has traditionally boasted a thriving keep warm and enjoy a drink in the clubhouse as the girls invigorated and enthusiasm has women’s section. Particularly in the 1990s played, making them feel welcome too. really increased,” Heather Mulley CAMPAIGN. and early 2000s, the Staffordshire venue • Enville also signed up to the Women in Golf Charter and gained full Board support to include increasing female enjoyed notable numbers. participation into their business/strategic plan for at least As they continue to actively grow female golf, key five years. learnings from their experiences include: Yet, as experienced by many clubs in the UK, a decline With two 18-hole courses to utilise, Mulley adds, in females set in, mainly due to age demographic and Listen and be approachable – mentoring partnerships has “Golf can be a challenge and we recognised the huge • new blood not coming in to fill the fairways. It was a been key to the success of Enville’s Academy problem to address. Having previously hosted leap from having lessons or using a driving range to Open Regional Qualifying from 2007-11, another event going out on the course or becoming a member of a • Provide a welcoming environment and make amendments to dress rules to accommodate guests in the clubhouse ultimately acted as a catalyst to transform their club. We therefore set up a new set of blue tees on our women and girls’ sections. Highgate course to ease beginners into the game. • Use social media to promote activities regularly Join local groups in and around your club and visit local We also offered the cost of the Academy at £300 • “We were lucky enough to play host to the Girls’ schools to promote schemes Amateur in 2017 which really engaged interest in, for the first year and £200 for the second year, and particularly my interest in, women’s participation as a discount of £500 off our joining fee if they • Use all resources from governing bodies and tailor to suit in the sport,” admits Heather Mulley, the club’s general became members following the Academy years.” your club where necessary manager. “It was truly inspiring to see girls from all Mulley, the GCMA 2019 Manager of the Year, offers the over the world.” WHAT HAS THE WORK ACHIEVED? last words: “And get your ladies’ section on board – • Seven beginner Academy players joined as full members our section was fantastic!” Passions ignited, Mulley and her team set about their • Junior girls increased from 6 to 14 within three weeks of work quickly and effectively. running Girls Golf Rocks WHAT DID ENVILLE DO? • Two women joined other clubs to help grow the sport • From 2018, the club set up a Ladies Academy. One or two- year membership of the Academy was offered, including • Other family members have also joined – lessons and use of the practice facilities. All equipment including four full members (husbands) was provided, with a ‘mentor’ from the ladies’ section to • Provided a new source of income for the offer encouragement on the course and ease any nerves. Pro shop with lessons and club sales
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INTRODUCING BECOMING A CHARTER #FOREeveryone. THE SUPPORT SIGNATORY. WHY SIGN UP?
While the Women in Golf Charter provides the impetus for How #FOREeveryone will support clubs and facilities: Signing up to The Women in Golf Charter is an important step in Why sign-up to The Women in Golf Charter? change, #FOREeveryone represents a creative approach to unite fully integrating your activity with the #FOREeveryone movement, Become part of the #FOREeveryone the industry behind a single campaign. Create a single brand identity to unite golf’s efforts allowing you to leverage the widespread exposure it will create. movement which will signal your commitment 1 to get more women and girls into the game As a continued support mechanism, it will ensure you are provided 1 to the women and girls game #FOREeveryone will encourage facilities and organisations to sign-up to with the necessary ongoing support and materials as you work the Women in Golf Charter and work towards the achievement of their towards your goals. own ‘Charter Commitments’. It will also provide the promotional assets so Join some of golf’s leading organisations Provide a suite of materials which clubs can use clubs can communicate their intended changes with their members and which are already supporting the 2 to organise and promote their own activities Signing up to the Charter and becoming part of the #FOREeveryone movement 2 start a conversation within their own facilities and, eventually, can begin Women in Golf Charter using to attract more women and girls. is simple: 1. Once you have finished reading the toolkit, visit the #FOREeveryone Allow for connected campaign promotions across #FOREeveryone is a long-term project, and our first goal is giving clubs Resource Portal Receive access to a full suite of assets the chance to make internal changes where required. If this means your 3 The R&A, national associations’ and The PGA’s 3 which will allow you to build your own club doesn’t start using assets to speak to external consumers or even social channels, websites and databases 2. Register your interest in becoming a Women in Golf Charter signatory #FOREeveryone activity members right away, that’s OK. Focus on building an achievable strategy 3. Registration will provide you with access to further assets, which you can with progress as its driving force. Generate support from the wider golf industry which use to start building your own strategy Start attracting more women and girls, can, in turn, communicate #FOREeveryone and the 4 4 and smash your Charter Commitments opportunities being created to a much wider audience 4. In the meantime, The R&A will communicate your interest to your national association who will be in touch to confirm your Charter commitments and offer further assistance in planning your #FOREeveryone activity Generate exposure with media and influencers in 5 support of the drive to get more women and girls into 5. Once received, display your Charter Signatory Certificate with pride to golf with a consumer campaign, set to launch in 2021 inform all of your members
Unsure your club is ready to make commitments as a Women in Golf Charter Signatory? You can still register to find out more, get access to more #FOREeveryone materials and we’ll put your national association in touch to discuss the opportunity further.
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EXAMPLES OF CHARTER COMMITMENTS. RESOURCE PORTAL.
We would encourage all clubs to choose Charter commitments which are realistic and most appropriate for them. However, All assets mentioned within this toolkit to help you below are some examples of commitments current Women in Golf Charter signatories have found to be most impactful. plan your own #FOREeveryone activity are easily downloaded via the Resource Portal.
There you will find guidance on how best to use these assets, Membership which Making peak Making the switch from brand guidelines and logos. means equal access tee times equally gender-based tees to If you are a not yet signed-up to The Women in Golf Charter, for men and women available to all members ability-based tees you will be given the opportunity to register your interest in doing so upon accessing the Resource Portal.
All current signatories are listed there, so log-on and check Increasing female out how others have committed to the Charter and are Staging male and Implementing representation on your working to improve access to the game for women and girls. female competitions recruitment initiatives Board and/or Committee on the same day targeting women and girls RandA.org/FOREeveryone (achieving 30%)
Supporting the Promoting volunteering Providing on-course ACCESS THE PORTAL National Women and opportunities for women toilet facilities for females Girls Golf Week campaign and girls in your club
Increasing visibility of female Committing to increasing Encouraging more young and family-oriented imagery female membership people to be involved in within club communications within your business plan the running of your club
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CHARTER CHAMPIONS. CAMPAIGN RESOURCES.
WHAT IS A CHARTER CHAMPION? THE ROLE OF Click on the download links below to access resources relating to your club’s support of the Women in Golf Charter and #FOREeveryone. It is recommended that each club designates a ‘Charter Champion’, a facilitator or coordinator who, assisted by others, holds responsibility for CHARTER CHAMPION integrating the Women in Golf Charter at club level. This individual would be the key point of contact with The R&A and national associations, and would take the lead on your #FOREeveryone activity. Dedicated person responsible for Assets for RECRUITING A ‘CHARTER CHAMPION’ 1 implementing a club’s or facilities’ Building Your Strategy Brand Guidelines Logos Charter Signatories Charter Champions ‘Charter Champions’ can be male or female club officials, such as juniors Women in Golf Charter Commitments or ladies organisers, club secretaries, willing volunteers, or even your PGA Pro. Your Charter Champion may already be active in driving your WE’RE ALL WORKING A responsible individual who can own and SQUARE #FOREeveryone club’s women and girls strategy. Want to help your club attract more women and girls into golf and do your 2 drive the women and girls strategy bit to safeguard the game for the future? Become a Charter Champion. ROLE AND RESPONSIBILITIES: • Administrate the commitments made by their golf club as a Women in Golf Charter signatory • Work with The R&A and the national associations to apply best practice As well as being able to draw inspiration and use the materials provided within our women and girls programme • Communicate our club’s positive actions via our own communication channels and with external media sources • Be the driving force behind changing the culture of our club and enhancing gender within this toolkit, each ‘Charter Champion’ will be invited to feedback to balance to safeguard the game for A new role to facilitate the increase in activity the future THE PERFECT The R&A directly, sharing success stories and learnings to be utilised by CHARTER CHAMPION IS: CAMPAIGN GUIDELINES • A great communicator with strong HOW TO USE YOUR #FOREeveryone ASSETS BRAND GUIDELINES organisational skills • Reliable and has time to commit to required to attract more women and girls building a programme for beginners others seeking to make similar improvements. • Comfortable making newcomers feel 3 right at home and able to connect new groups of people • A strong team worker, who can unite the through new events and coaching pathways club behind a single objective – get more women and girls playing golf WORKING WITH YOUR CHARTER CHAMPION:
SUPPORTED BY SUPPORTED BY
Singular contact for external or internal This club is a Women in Golf Charter signatory working to bring more Speak to the Club Manager to register your interest in women and girls into the game. Speak to the Club Manager or PGA becoming a Charter Champion today. To fi nd out more Professional to fi nd out how you can be part of the change. about The Women in Golf Charter, visit: enquiries, someone to own communications RandA.org/FOREeveryone RandA.org/FOREeveryone • Use Charter Champion Recruitment Assets to identify someone 4 DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW relating to women and girls for the role Suggested use: Guidelines to Suggested use: Suggested use: Suggested use: As a signatory, Suggested use: Resources to • Work with your Charter Champion in signing up to The Women in help you structure your own Brand Guidelines to help guide Variations of the use these assets to tell your recruit and promote the role of Golf Charter and submitting your Charter Commitments Will work with The R&A and national #FOREeveryone activity. your use of the #FOREeveryone #FOREeveryone logo members about your support of your Charter Champion. 5 associations to meet Charter Commitments assets. for use across campaign the Women in Golf Charter, • Support your Charter Champion in arranging activities which meet assets and communications. the changes you intend to your Charter Commitments make and to celebrate change once achieved. • Register your Charter Champion via the Resource Portal so we can communicate directly
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CASE STUDY WINNING IN WALES. CLUB Two clubs in Wales have reaped the In 2020, their work has continued with the introduction benefits of a renewed focus on women of a ‘Pathway to Handicap’ scheme, allowing juniors “We have also picked up new junior to earn different coloured wristbands as they progress and girls’ activity. towards obtaining a handicap. members from those ladies that have attended the club” Stuart Finlay ENVIRONMENT. When Martin Stevens arrived at Llanishen Golf Club in Also situated near Cardiff, Radyr Golf Club started early 2016, it had been almost three years since a lady the New2Golf programme in 2019 with the aim of joined as a member and nearly two years for a junior introducing more female golfers. Equality plays a large girl. Fast forward to the present day and it’s a very part of their culture, with all but six competitions being different story. mixed and a proportional split on the club’s committee. In 2020, the club also appointed Michelle Griffiths as “The committee were very open to my ideas to drive the first female club captain in its 118-year history. this area of membership and we were one of the pioneers of Wales Golf’s New2Golf scheme,” recalls Stuart Finlay, club manager, said, “We set a clear female “The additional benefit is people come from the Stevens, the club’s manager. pathway, which included a taster session led by club local area to visit the club to use our facilities, eat and staff and the committee, follow on lessons to provide drink or meet with friends outside of the beginner Focusing on six-week coaching programmes from ladies with the enthusiasm and technical skills, and programme,” adds Finlay. “We have also picked up new 2016-18, the club took in 26 new women on full finally our trial membership called ‘100 holes’.” junior members from those ladies that have attended membership. In offering longer membership (e.g. 18 the club and seen further impact with parties and months for the price of 12), the longevity has enabled The innovative membership allows those in the special occasions.” the ladies to feel part of the club. The vast majority beginner programme to play as many holes as they remain members now, with informal six-hole wish – up to 100 holes. They can then choose another With Radyr also operating a more relaxed approach to competitions currently popular. 100 holes or progress to nine-hole membership. The areas such as dress code, its mantra like Llanishen is programme has been supported by the ladies’ section very much fun and friendly. Llanishen – situated north of Cardiff – have also through playing rounds, organising social events and targeted younger players and in 2019 launched the helping newcomers secure their first handicap. GirlsGolf Wales scheme, in conjunction with the continued support of Wales Golf. From visiting two local Over the last 12 months, 30 ladies have been schools for initial taster sessions, 14 girls took part and involved in the 100-hole scheme and, in six came in as members. In lowering the junior recent months, six became nine-hole membership age down to six, a further four girls joined. members and two full playing members.
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UNDERSTAND YOUR STRENGTHS AND WEAKNESSES. UNDERSTAND YOUR TARGET AUDIENCE – GIRLS. Knowing how well your club is set-up to attract and retain more women and girls is an important place to start your #FOREeveryone activity planning. Understanding how you compare to your competitors is equally essential before you can start making changes. In order to prioritise, an internal audit is recommended. Understanding what women and girls want to achieve when investing time, money and energy into golf is critical for ensuring your operations, participation programmes and pathways are fit for purpose. The following are some characteristics that research tells us apply to women and girls in relation to sporting activity, and methods by which you may cater to them. CHARACTERISTICS APPROACH 1 2 3 4 75% of girls are conscious about their • Offer coaching in girls-only groups in a more private setting body image • Be flexible with clothing and allow girls to wear what they feel most comfortable in S.W.O.T. ANALYSIS ASK MEMBERS & GUESTS MARKET BENCHMARKING DON’T ASSUME • Avoid sessions which put pressure on performance • Try not to single out members of the group to demonstrate Do you know the strength of your Ask others who fit your target Do you know how you compare Take care to find out what others club offer? Find out by reviewing profile (e.g. parents) about how to other facilities in your area, think, as well as going through Girls are far more likely to return if they Break the ice by performing proper introductions at the start of any activities involving girls who the physical, operational and you could encourage more or those who do best to the process of reviewing your are able to make friends quickly • social elements of your club or interest. You will also find out attract women and girls? women and girls’ offer as may be new to your club or facility facility. This will include: reviewing why the women and girls who By understanding how you stack objectively as possible. You may • Allow time within sessions for social interaction your website and contact points have chosen your club have done up, you may discover how likely well be surprised by what (do they truly reflect what kind so, allowing you to build on your it is for golfers to choose your you find. of club you want to be?). strengths. Moreover, involving facility. Taking a lead from others Girls may be less likely to speak up members in your club’s evolving is a fantastic way to incorporate and tell you what they are looking for • Explicitly ask your group what kind of sessions they would like to take part in, culture will also help to bring tried and tested methods. or enjoy most what they enjoy and what they don’t about change in a more collaborative manner.
Adolescent girls drop out of sport at • Encourage girls to bring their friends along to sessions a quicker rate than boys • Allow time for socialising within the clubhouse • Use relatable role models within the club with whom your girls can identify to deliver coaching • Communicate the health benefits of golf to your group, especially among the older participants
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UNDERSTAND YOUR TARGET AUDIENCE – CUSTOMER EXPERIENCE. WOMEN. Consumer feedback tells us golf in its traditional form does not always appeal to a younger and more diverse audience. With greater demand for different kinds of golf clubs, think about how small changes could have a big impact. CHARACTERISTICS APPROACH Leisure time is at a premium so must be • Ensure your marketing materials include information about the mental and physical benefits of golf rewarding and help to achieve goals, such as catching up with friends, learning a new • Encourage would-be golfers to bring a friend skill or helping to stay fit and healthy • Schedule activities during weekends for women who are working full-time
Often competition is of lesser importance • Remember not everyone wants to compete amongst women than having fun socially • Structure coaching sessions to include ample time for socialising • Create introductory occasions which put socialising first and golf second (e.g. wine and nine).
Research shows that women who have little Open your doors to the public by marketing open days and taster sessions experience of golf clubs believe them to be • stuffy, elitist and male-dominated • At every opportunity, challenge preconceptions, whether that’s in the way the club or facility presents itself on social media or in how you greet visitors SET UP FOR SUCCESS INFORM YOUR TEAM ENSURE A WARM WELCOME Women are often responsible for childcare, Customer experience starts from the first Ensure all staff are familiar with the club’s A negative first experience could put a new Run family coaching sessions or adult and child sessions back-to-back so make decisions with family in mind • contact someone has with your facility. approach and be prepared to receive and golfer off for life. Ensure there is always • Be very considered when scheduling women’s activities. After school drop off, for example, could be the This is as likely to take place on the internet cater to new visitors. Take this one step someone available to greet guests on arrival ideal time to target full-time mums to get involved as it is in person. Ensure all of your channels, further by discussing this approach with the and show all that is great about your club. from your club website and social media to membership. The #FOREeveryone assets are Any individual in a ‘first contact’ position, the person who picks up calls, are projecting designed to allow you to start communicating including via phone or email, should have Women prefer to learn at their own pace • Introduce women to the game in groups with individuals of a similar skill level the image you want. upcoming changes to your membership, so necessary information on coaching, taster and in a safe environment among other • Try to separate your group from other golfers as far as possible (e.g. on a quiet loop of the course). put them to good use. events and fees to hand. beginners in which they can avoid • Allow women to gain experience on the course early into their journeys, but ensure groups are small and embarrassment choose a time when the course is quiet so as not to place pressure on performance
22 23 WOMEN IN GOLF CHARTER SIGNATORIES
GREAT BRITAIN & IRELAND Astbury Golf Club Bellingham Golf Club Bridgenorth Golf Club Castleknock Golf Club Coombe Wood Golf Club GOLF CLUBS Athenry Golf Club Bellshill Golf Club Brighton & Hove Golf Club Castlerea Golf Club Cosby Golf Club Athlone Golf Club Belvoir Park Golf Club Broadway Golf Club Castletroy Golf Club County Armagh Golf Club Abbeydale Golf Club Auchmill Golf Club Bentham Golf Club Brocton Hall Golf Club Castlewarden Golf & Country Club County Cavan Golf Club Abbeyleix Golf Club Auchterarder Golf Club Berehaven Golf Club Broomieknowe Golf Club Cavendish Golf Club County Longford Golf Club Aberdare Golf Club Baberton Golf Club Berkhamsted Golf Club Brora Golf Club Cawder Golf Club County Louth Golf Club Aberdeen Petroleum Club at Kippie Lodge Baildon Golf Club Beverley & East Riding Golf Club Brough Golf Club Ceann Sibeal Golf Club County Meath Golf Club Aberdour Golf Club Balbriggan Golf Club Biggar Golf Club Bruntsfield Links Golfing Society Ltd Cherwell Edge Golf Club Courtown Golf Club Aberdovey Golf Club Balcarrick Golf Club Billingham Golf Club Bryn Meadows Golf Hotel & Spa Chester-le-Street Golf Club Craigie Hill Golf Club Aberfoyle Golf Club Balfron Golf Society Bingley St Ives Golf Club Buchanan Castle Golf Club Chesterfield Golf Club Craigmillar Park Golf Club Abernethy Golf Club Ballaghaderreen Golf Club Birtley (Portobello) Golf Club Buckpool Golf Club Chichester Golf Club Craignure Golf Club Aberystwyth Golf Club Ballater Golf Club Bishopbriggs Golf Club Buncrana Golf Club Cill Dara Golf Club Crail Golfing Society Accrington & District Golf Club Ballina Golf Club Black Bush Golf Club Bundoran Golf Club Cirencester Golf Club Crichton Golf Club Airdrie Golf Club Ballinamore Golf Club Blacklion Golf Club Burnham-on-Crouch Golf Club City of Derry Golf Club Crieff Golf Club Alford Golf Club Ballinasloe Golf Club Blackpool North Shore Golf Club Burnley Golf Club City of Newcastle Golf Club Crompton & Royton Golf Club Allendale Golf Club Ballinrobe Golf Club Blairgowrie Golf Club Bury Golf Club Clayton Golf Club Crosland Heath Golf Club Alloa Golf Club Ballybofey & Stranorlar Golf Club Blessington Lakes Golf Club Bush Hill Park Golf Club Clitheroe Golf Club Crow Wood Golf Club Alnmouth Golf Club, Foxton hall Ballyclare Golf Club Boat of Garten Golf Club Bute Golf Club Clober Golf Club Cruden Bay Golf Club Alnmouth Village Golf Club Ballyhaunis Golf Club Boldon Golf Club Caird Park Golf Club Clonmel Golf Club Cullen Links Golf Club Alyth Golf Club Ballyneety Golf Club Bolton Old Links Golf Club Cairndhu Golf Club Clwb Golff St. Deiniol Golf Club Cupar Golf Club Anstruther Golf Club Balmoral Golf Club Bonar Bridge & Ardgay Golf Club Caldwell Golf Club Clydebank & District Golf Club Cushendall Golf Club Antrim Golf Club Baltinglass Golf Club Bonnyton Golf Club Cambuslang Golf Club Clyne Golf Club Dalmally Golf Club Appleby Golf Club Banbridge Golf Club Boringdon Park Golf Club Canmore Golf Club Cochrane Castle Golf Club Dewsbury District Golf Club Arcot Hall Golf Club Banchory Golf Club Borth & Ynyslas Golf Club Cardiff Golf Club Collingtree Park Golf Club Didsbury Golf Club Ardee Golf Club Bantry Bay Golf Club Bothwell Castle Golf Club Cardigan Golf Club Colne Golf Club Diss Golf Club Ardeer Golf Club Barnham Broom Golf & Country Club Boyle Golf Club Cardross Golf Club Colvend Golf Club Donabate Golf Club Arklow Golf Club Barrow Golf Club Bradford Moor Golf Club Carnalea Golf Club Colville Park Golf Club Donaghadee Golf Club Arscott Golf Club Basset Down Golf Complex Braemer Golf Club Carnoustie Golf Links Comrie Golf Club Doncaster Golf Club Ashbourne Golf Club Bathgate Golf Club Brampton Golf Club Carrbridge Golf Club Concord Park Golf Club Dorking Golf Club Ashburnham Golf Club Beamish Park Golf Club Brancepeth Castle Golf Club Carrick on Shannon Golf Club Concra Wood Golf & Country Club Douglas Park Golf Club Ashby Decoy Golf Club Bearsden Golf Club Brean Golf Club Casterton Golf Course Connemara Championship Golf Links Downes Crediton Golf Club Ashton-under-Lyne Golf Club Beaverstown Golf Club Brechin Golf & Squash Club Castle Douglas Golf Club Conwy Golf Club Downfield Golf Club Aspley Guise & Woburn Sands Golf Club Beech Park Golf Club Breightmet Golf Club Castlegregory Golf Links Coollattin Golf Club Duddingston Golf Club WOMEN IN GOLF CHARTER SIGNATORIES
Duff House Royal Golf Club Erskine Golf Club Gogarburn Golf Club Hertfordshire Country Golf Association Kenmare Golf Club Langlands Golf Club Dufftown Golf Club Essendon Country Club Golf South Ayrshire Hessle Golf Club Kilkee Golf Club Lansdown Golf Club Dullatur Golf Club Exeter Golf & Country Club Golspie Golf Club Heworth Golf Club Kilkenny Golf Club Lansil Golf Club Dumfermline Golf Club Falkland Golf Club Gorleston Golf Club Heworth Golf Club (Durham) Killin Golf Club Lee Valley Golf Course Dumfries & Galloway Golf Club Farnham Golf Club Gosforth Golf Club High Post Golf Club Killiney Golf Club Leeds Castle Golf Club Dun Laoghaire Golf Club Feldon Valley Golf Club Goswick Golf club Hill Barn Golf Club Kilmarnock (Barassie) Golf Club Lees Hall Golf Club Dunaverty Golf Club Feltwell Golf Club Grand National Golf Club Hillsborough Golf Club Kilrush Golf Club Lenzie Golf Club Dunbar Golf Club Fereneze Golf Club Grange Over Sands Golf Club Hilton Park Golf Club Kilspindie Golf Club Leslie Golf Club Dunblane New Golf Club Finchley Golf Club Grangemouth Golf Club Hinckley Golf Club Ltd King James V1 Golf Club Letterkenny Golf Club Dunfanaghy Golf Club Flamborough Head Golf Club Grantown-on-Spey Golf Club Hirsel Golf Club Kingennie Golf Club Leven Golfing Society Dungannon Golf Club Forbes of Kingennie Golf Course Great Lever & Farnworth Golf Club Hollandbush Golf Club Kings Norton Golf Club Liberton Golf Club Dungarvan Golf Club Forest of Galtres Golf Club Great Torrington Golf Club Holywood Golf Club Kingsdown Golf Club Lightcliffe Golf Club Dunkeld & Birnam Golf Club Forfar Golf Club Greenburn Golf Club Hopeman Golf Club Kingsknowe Golf Club Lilleshall Hall Golf Club Dunmore Demesne Golf Club Forres Golf Club Greencastle Golf Club Horncastle Golf Club Kinsale Golf Club Lincoln Golf Centre Dunmurry Golf Club Fort William Golf Club Greenmount Golf Club Houghton-le-Spring Golf Club Kintore Golf Club Lincoln Golf Club Durness Golf Club Fortrose & Rosemarkie Golf Club Greenock Golf Club Houghwood Golf Club Kirby Muxloe Golf Club Lingdale Golf Club East Bierley Golf Club Fraserburgh Golf Club Greenore Golf Club Huddersfield Golf Club Kirkcaldy Golf Club Linlithgow Golf Club Eaton Golf Club Fulford Golf Club Haggs Castle Golf Club Huntly Golf Club Kirkcudbright Golf Club Littlestone Golf Club Eden Golf Club Fulneck Golf Club Hallamshire Golf Club Hurlston Hall Golf & Country Club Kirkhill Golf Club Llandrindod Wells Golf Club Edenderry Golf Club Gairloch Golf Club Hallowes Golf Club Ingestre Park Golf Club Kirkistown Castle Golf Club Llanishen Golf Club Edgbaston Golf Club Galashiels Golf Club Haltwhistle Golf Club Innerleithen Golf Club Kirriemuir Golf Club Lochgilphead Golf Club Edinburgh Leisure Golf Club Galgorm Castle Golf Club Harburn Golf Club Inverallochy Golf Club Kirton Holme Golf Club Lochmaben Golf Club Edzell Golf Club Garesfield Golf Club Harpenden Golf Club Invergordon Golf Club Knaresborough Golf Club Lockerbie Golf Club Elderslie Golf Club Garnant Golf Club Harrogate Golf Club Inverness Golf Club Knighton Heath Golf Club Long Sutton Golf Club Ellesmere Golf Club Gathurst Golf Club Harwood Golf Club Irvine Golf Club Knock Golf Club Ltd Longley Park Golf Club Elmgreen Golf Club Gifford Golf Club Haverfordwest Golf Club Isle of Barra Golf Club Knole Park Golf Club Longniddry Golf Club Elsham Golf Club Glen Golf Club Hawick Golf Club Isle of Harris Golf Club Knott End Golf Club Ltd Longside Golf Club Enmore Park Golf Club Glen Gorse Golf Club Hawkstone Park Golf Club Isle of Seil Golf Club Knutsford Golf Club Loughrea Golf Club Ennis Golf Club Glenbervie Golf Club Haydock Park Golf Club Isle of Skye Golf Club Ladybank Golf Club Louth Golf Club Enniscorthy Golf Club Glencorse Golf Club Hayston Golf Club Isles of Scilly Golf Club Lahinch Golf Club Lumphanan Golf Club Enniskillen Golf Club Glengarriff Golf Club Hazlehead Golf Club Jedburgh Golf Club Lamlash Golf Club Lundin Golf Club Enville Golf Club Glossop and District Golf Club Heaton Moor Golf Club Kelso Golf Club Lancaster Golf Club Lybster Golf Club Epping Golf Club Glynhir Golf Club Helen’s Bay Golf Club Kemnay Golf Club Langland Bay Golf Club Lydd Golf Club WOMEN IN GOLF CHARTER SIGNATORIES
Lytham Green Drive Golf Club Mytton Fold Golf Club Peterculter Golf Club Roscommon Golf Club Sherborne Golf Club Stanton-on-the-Wolds Golf Club Machrihanish Golf Club Nairn Dunbar Golf Club Peterhead Golf Club Roscrea Golf Club Shetland Golf Club Stinchcombe Hill Golf Club Machynys Golf Club Nairn Golf Club Pitreavie (Dunfermline) Golf Club Rossendale Golf Club Shooters Hill Golf Club Ltd Stirling Golf Club Mallow Golf Club Neath Golf Club Pleasington Golf Club Rothesay Golf Club Shropshire Ladies County Golf Association Stocksbridge Golf Club Malton & Norton Golf Club Nelson Golf Club Pollok Golf Club Royal Burgess Golfing Society of Edinburgh Sickleholme Golf Club Stoke by Nayland Hotel, Golf and Spa Manchester Golf Club Nenagh Golf Club Port Bannatyne Golf Club Royal Curragh Golf Club Silverdale Golf Club Stonehaven Golf Club Mannan Castle Golf Club New Cummock Golf Club Port St Mary Golf Club Royal Dornoch Golf Club Singing Hills Golf Course Ltd Strabane Golf Club Market Drayton Golf Club New Galloway Golf Club Portadown Golf Club Royal Epping Forest Golf Club Sitwell Park Golf Club Strandhill Golf Club Market Rasen Golf Club New Zealand Golf Club Portlethen Golf Club Royal Liverpool Golf Club Skerries Golf Club Stranraer Golf Club Marsham Golf Club Newbattle Golf Club Portpatrick Dunskey Golf Club Royal Musselburgh Golf Club Skibbereen & West Carberry Golf Club Stratford Oaks Golf Club Mearns Castle Golf Academy Newbiggin Golf Club Portumna Golf Club Royal North Devon Golf Club Skipton Golf Club Strathendrick Golf Club Mellor & Townscliffe Golf club Newcastle West Golf Club Powfoot Golf Club Royal Porthcawl Golf Club Slade Valley Golf Club Strathlene Buckie Golf Club Melrose Golf Club Newmachar Golf Club Preston Golf Club Royal Portrush Golf Club Sleaford Golf Club Strathpeffer Spa Golf Club Melville Golf Club Newtonmore Golf Club Prestonfield Golf Club Limited Royal Troon Golf Club South Herefordshire Golf Club Strathtay Golf Club Merchants of Edinburgh Golf Club Newtownstewart Golf Club Prestwich Golf Club Royston Golf Club South Pembrokeshire Golf Club Sutton Golf Club Meyrick Park Golf club Normanton Golf Club Prestwick St Cuthbert Golf Club Rugby Golf Club Ltd South Ronaldsay Golf Club Swaffham Golf Club Millicent Golf Club North Berwick Golf Club Princes Risborough Golf Club Rush Golf Club Southport Old Links Golf Club Swansea Bay Golf Club Millport Golf Club North Wales Golf Club Pyle & Kenfig Golf Club Saddleworth Golf Club Spa Golf Club Swanston Golf Club Ltd Milnathort Golf Club Ltd North West Golf Club Radnor Golf and Leisure Saline Golf Club Spalding Golf Club Tadmarton Heath Golf Club Minto Golf Club Northampton Golf Club Radyr Golf Club Sand Moor Golf Club Spanish Point Golf Club Tandragee Golf Club Mitchelstown Golf Club Northcliffe Golf Club Ranfurly Castle Golf Club Sandhill Golf Club Spey Valley Golf Club Tarland Golf Club Moffat Golf Club Northern Counties Ladies Golf Association Ratho Park Golf Club Scarborough South Cliff Golf Club Springhead Park Golf Club Teesside Golf Club Monifieth Golf Club Northern Golf Club Ravelston Golf Club Scarcroft Golf Club St Augustines Golf Club Teignmouth Golf Club Morecambe Golf Club Norwood Park Golf Centre Ravensworth Golf Club Scotscraig Golf Club St Austell Golf Club Tenterden Golf Club Morpeth Golf Club Oldmeldrum Golf Club Rawdon Golf & Lawn Tennis Club Scrabo Golf Club St Bees Golf Club The Bishopbriggs Golf Club Mortonhall Golf Club Orkney Golf Club Redditch Golf Club Seahouses Golf Club St Boswells Golf Club The Carlyon Bay Golf Club Muckhart Golf Club Oughterard Golf Club Renfrew Golf Club Seapoint Golf Link St Fillans Golf Club The Darlington Golf Club Ltd Muir of Ord Golf Club Oundle Golf Club Renfrewshire Ladies County Golf Association Selby Golf Club St Medan Golf Club The Dukes Golf Club Mullingar Golf Club Panmure Golf Club Renishaw Park Golf Club Selkirk Golf Club St Michaels Golf Club The Dyke Golf Club Mulranny Golf Club Peebles Golf Club Richmond Yorks Golf Club Settle and Giggleswick Golf Club Stackstown Golf Club The Gog Magog Golf Club Murcar Links Golf Club Penn Golf Club Rochford Hundred Golf Club Shannon Golf Club Staining Lodge Golf Club The Heath Golf Club Murrayshall Golf Club Penrith Golf Club Romsey Golf Club Ltd Sharnbrook Golf Club Stand Golf Club Ltd The Hertfordshire Golf & Country Club Muthill Golf Club Perranporth Golf Club Rosapenna Hotel and Golf Resort Sheerness Golf Club Stanedge Golf Club The Leicestershire Golf Club WOMEN IN GOLF CHARTER SIGNATORIES
The Manor Golf Club Wath Golf Club York Golf Club Golf Canada Ukrainian Golf Federation Performance54 The Mendip Golf Club Wells Golf Club Youghal Golf Club Golf Ireland Venezuelan Golf Federation PGA of Australia The Musselburgh Golf Club Welwyn Garden City Golf Club Golf Oman Wales Golf PGA of Belgium The Parc Golf Club West Kilbride Golf Club OVERSEAS GOLF CLUBS Golf Union of Malawi Zambia Golf Union PGA of GB&I The Pytchley Golf Lodge West Lancashire Golf Club Accordia Golf GolfRSA Zambia Ladies Golf Association PGA of Holland The Royal & Ancient Golf Club of St Andrews West Lothian Golf Club Ayla Golf Club Guatemala Golf Association Zimbabwe Golf Association PGA of Italy The Shire London Westhill Golf Club Education City Golf Club Italian Golf Federation PGA of Nigeria The South Straffordshire Golf Club Ltd Westonbirt Golf Club Lumine Golf Club Japan Golf Association ORGANISATIONS PGA of Poland Theydon Bois Golf Club Westport Golf Club Mission Hills Group Jordan Golf Federation 4E Sports Promotion Ltd PGA of South Africa Thornhill Golf Club Westray Golf Club Kenya Ladies Golf Union Acushnet PGA of Ukraine Thornton Golf Club Wexford Golf Club NATIONAL GOLF ASSOCIATIONS Liechtenstein Golf Association ANNIKA Foundation PGA TOUR Thorpe Park Golf Club Weymouth Golf Club Ltd & FEDERATIONS Lithuanian Golf Federation APPGG Players 1st Thurles Golf Club Whickham Golf Club Ltd Malaysian Ladies Golf Association Sports Marketing Surveys Argentina Golf Association Association of Golf Writers Tidworth Garrison Golf Club Whitby Golf Club Malta Golf Association Sunshine Ladies Tour Asia Pacific Golf Confederation Australian Sports Turf Managers Association Tipperary Golf Club Whitefield Golf Club Mauritius Golf Federation Syngenta Bolivia Golf Federation BIGGA Tiverton Golf Club Wigan Golf Club Namibia Golf Federation TopGolf Brazilian Golf Confederation Club Managers Association of Europe Torwoodlee Golf Club Wigtown & Bladnoch Golf Club National Golf Association of the Philippines UK Golf Federation Bulgarian Golf Association Confederation of Professional Golf Tracy Park Golf & Country Hotel Wigtownshire County Golf Club New Zealand Golf University of Ulster Cayman Islands Golf Association European Institute of Golf Course Architects Trentham Park Golf Club Willesley Park Golf Club Nigerian Golf Federation VisitScotland Chilean Golf Federation European Tour Tuam Golf Club Williamwood Golf Club Norwegian Golf Federation Women & Golf Chinese Taipei Golf Association Faldo Series Tullamore Golf Club Wilpshire Golf Club Peruvian Golf Federation Women’s Golf Day Colombian Golf Federation FEGGA Turnhouse Golf Club ltd Wilton Golf Club Polish Golf Union World Deaf Golf Federation Costa Rica Golf Federation Golf Club Managers Association Ullapool Golf Club Windermere Golf Club Polish Ladies Golf Association Croatian Golf Association Golf Foundation Ulverston Golf Club Wishaw Golf Club Portuguese Golf Federation Czech Golf Federation Golfbreaks Upavon Golf Club Wolstanton Golf Club Royal Spanish Golf Federation El Salvador Golf Federation GolfNow (NBC Universal) Uphall Golf Club Woodhall Hills Golf Club Scottish Golf Emirates Golf Federation Greenkeeper’s Training Council Vale of Llangollen Golf Club Woodlake Park Golf Club Singapore Golf Association England Golf IMG Virginia Golf Club Woodsome Hall Golf Club Slovak Golf Association European Disabled Golf Association Ladies European Tour Walmersley Golf Club Wooler Golf Club Sri Lanka Golf Union Finnish Golf Union Leeds Golf Design Walsall Golf Club Worsley Golf Club Swedish Golf Federation French Golf Federation love.golf Walton Heath Golf Club Wortley Golf Club Swiss Golf Association Golf Association of Serbia Medi8 Wanstead Golf Club Wrag Barn Golf Club Tunisia Golf Federation Golf Australia On Course Foundation Warkworth Golf Club Yeovil Golf Club Uganda Ladies Golf Union Toolkit Toolkit
CUSTOMER EXPERIENCE. CLUB MANAGEMENT.
Clubs with greater equal gender representation at committee or board level are more likely to (whether consciously or not) develop a culture in which female participation is encouraged more successfully. Consider the following as a goal within your #FOREeveryone activity to see the greatest success.
AIM FOR Clubs which have an equal gender split in decision-making positions have a greater 50/50 SPLIT chance of understanding the preferences of a wider membership and guest demographic.
INVOLVE MALE Often, female club matters are reserved for the female members or Lady Captain. MEMBERS AND To drive real change in club mentality and culture, it is important to find ways of involving OFFICIALS the male membership and club officials. BE FLEXIBLE BE SOCIAL FACILITY IMPROVEMENTS Those new to golf are unlikely to understand Among the benefits of joining a golf club, We know that when families seek leisure its quirks, and women in particular prize women tend to list the opportunity to activities, they consider the quality and WORKING Consider establishing a ‘Women and Girls’ working group with as wide a cross-section of members and club officials as possible to develop a cohesive strategy for attracting and flexibility. Consider if your club could socialise highest. We also know the social variety of facilities. Priority parking, provision GROUP become more flexible when it comes to aspects of golf to rank highly among girls. of a creche, play areas within sight of parents, retaining more women and girls. dress codes, gender-specific playing times, Create an atmosphere which promotes family-based classes or classes for mums no phones in the clubhouse, fee structures friendship and inclusivity over competition, and guardians which run alongside junior and members-only areas. and involve current members in activity classes, and even simple improvements like A consistent and co-ordinated drive towards gender balance cannot occur without involving beginners wherever possible. better maintained changing rooms, BUILD A TEAM volunteers to sustain the club’s mission. Plan for illness, holidays and volunteer apathy by are important factors. OF VOLUNTEERS continually integrating more individuals. Your national association can provide advice on volunteering and training.
Effective marketing will increase the impact of your work to increase female participation. MARKETING Those responsible for your club marketing should be aware of key diary dates and events, and incorporate this into your club’s story-telling. See pages 37-43 for further marketing advice.
32 33 Toolkit Toolkit
CLUB ENVIRONMENT RESOURCES. PARTICIPATION Click on the download links below to access resources which will allow you to consider club culture and environment. PROGRAMME.
S.W.O.T. Analysis Member Questionnaire Volunteer Recruitment Assets
SAMPLE SWOT ANALYSIS The following document has been designed to help individual golf clubs assess MEMBER BE A LEADER their performance around gender balance and inclusivity – the process should be carried out as follows: QUESTIONNAIRE • Add all relevant Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) • Study each section to ascertain those areas at the club that can be improved IN THE • Discuss internally the best ways to combat these areas and create a plan • Agree the commitments that will drive positive change within your club • Share these with The R&A to fi nalise your status as a Women in Golf Charter signatory • Make these commitments offi cial as a Women in Golf Charter Signatory CLUBHOUSE STRENGTHS:
WEAKNESSES: Member questionnaires are an invaluable tool in helping You will see below different examples of questions you might want to consider to understand the reasons and motivations for members asking your club members, which will help you understand your strengths and potential areas of improvement. joining, playing, and leaving a club, and allows strengths and weaknesses to be identifi ed. It will enable you to make Please note that not all sections may be appropriate for your club, and you positive improvements, as you look to roll out your may want to alternate questions/sections at different times throughout #FOREeveryone campaign. the year. We recommend using satisfaction scales of either 1-10 or agree / neutral / Questionnaires can be sent out to your members in the following formats: disagree where appropriate, making sure that you are consistent throughout • SurveyMonkey the questionnaire. OPPORTUNITIES: • Word Document emailed to your membership database
HAVE YOUR SAY FORE YOUR GOLF CLUB THREATS: It’s time to have your say. Our members are important to us and so we would love to hear your feedback in order to help the club improve and move forwards ‘FORE’ the future of the game.
BACKGROUND INFORMATION
1. How old are you? 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 & Over
2. Are you Male Female Other Prefer not to say
3. How long have you been a member? Less than a year 1 - 5 Years 5 - 10 Years 10+ Years
SUPPORTED BY 4. What were your main reasons for joining the club specifi cally?(Tick all that apply) SUPPORTED BY Quality of golf course Club environment i.e. friendliness This club needs volunteers to help it meet its Women in To fi nd out more about the #FOREeveryone Golf Charter commitments. Speak to the Club Manager Socialise / meet new friends Affordability campaign or the Women in Golf Charter, visit: to fi nd out how you can be part of this journey. RandA.org/FOREeveryone Friends / family are members Location RandA.org/FOREeveryone Business Membership Flexibility
Other (if other, please state)
DOWNLOAD NOW 5. Do you have DOWNLOADplaying partners in with whom you regularly play? (Tick one option) NOW DOWNLOAD NOW Yes No, but used to have No
6. How often do you play golf in-season? (April to September) Less than once a week 1 - 2 times a week More than twice a week
7. How often do you play golf in the off-season? (October-March) Suggested use: This template can be Suggested use:Less than once Aa week questionnaire1 - 2 times a week More than twice a week for Suggested use: To recruit a team 8. How many years have you played golf in total? used to conduct your S.W.O.T. analysis current membersLess than a year 1 - 3 Years in4 - 10order Years 11 - 20 Years toOver 20 Yearsunderstand of volunteers. OVERALL EXPERIENCE prior to making any formal changes. more aboutBased youron your overall experience strengths with [club] please state: 9. How likely is it that you would recommend with the club to friends, family or colleagues?
[scale 1-10, 1 = extremely unlikely, 10 = extremely likely] and weaknesses.1 10
10. How likely is it that you will still be a member in two years?
[scale 1-10, 1 = extremely unlikely, 10 = extremely likely] 1 10
11. What is the reason you do not expect to be a member in two years? (Tick all that apply) Due to my age Due to lack of time
Due to my health Due to membership prices
Due to the club culture Due to relocation
Other: (please state)
CLUB ENVIRONMENT EXPERIENCE Please indicate how much you agree or disagree with the following statements:
12. The golf club is welcoming to all members and visitors
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
13. The bar / restaurant staff are well informed on club matters
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
34 If disagree or strongly disagree, please explain: 35
14. I would feel comfortable bringing my children to the club
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
15. The golf club takes care to integrate new members
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
16. Members of all ages and genders are treated equally within the club
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
17. The club is active in communicating opportunities for new members
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
18. The club provides opportunities for non-golfers to learn golf through coaching programmes
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
19. Members are encouraged to promote coaching and playing opportunities to their contacts
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
20. Club facilities for both genders are adequate and in a suitable state of repair
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
21. The club provides suffi cient opportunity for members to interact off the golf course
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
CLUB ENVIRONMENT EXPERIENCE Please indicate how much you agree or disagree with the following statements:
22. I would like to see more mixed-gender competitions
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
23. What would encourage you to play in more competitions? (Tick all that apply) More varied format More midweek competitions
Mixed competitions More weekend competitions
More 9 holes
Other: (please state)
24. How do you feel about gender-free tees? (These are tees which are defi ned by the yardage, rather than being directed towards use by either men or women)
[scale 1-10, 1 = strongly disagree, 10 = strongly agree] 1 10
If disagree or strongly disagree, please explain:
Any further feedback or comments? If you have additional comments (criticism or praise), please enter them here:
Thank you for completing this questionnaire.
To fi nd out more about the #FOREeveryone campaign or The Women in Golf Charter, visit: RandA.org/FOReveryone Toolkit Toolkit
COACHING AND PARTICIPATION.
Creating opportunities for women and girls to learn in bespoke scenarios has proven to be a successful way to first experience the sport. Creating a strategy which carefully plots out golfers’ first steps on the participation pathway as part of your #FOREeveryone activity could result in lifelong love for the sport.
TASTER SESSIONS OPEN DAYS MARKETABLE EVENTS MEET & GREET FUN, FIRST AND INTRODUCTORY APRÈS GOLF ENCOURAGE BUDDY PROGRAMME Schedule and market opportunities Open Days allow the community Being creative in establishing events As you raise awareness, interested FOREMOST MEMBERSHIP REFERRALS for women and girls to try golf in a to see you as a welcoming and for beginners could generate greater parties may require further Any new golfer’s first Committing to a full For some new participants, Those already connected For those who do take the free of charge and accessible way. accessible facility. Give free interest than traditional coaching. encouragement before enquiring. experience of the sport should membership can be difficult time spent off the golf course to the club (members, first step on your participation Taster sessions can attract a new access to club facilities and Consider how promoting Mother/ Promoting the opportunity for encourage them to have fun, for beginners taking is as important as time on it. parents, siblings, partners) pathway, integration into club audience without asking them to schedule fun golf and non-golf Father & Daughter coaching, ‘Nine guests to come along to a regular first and foremost. Neither first steps in golf. Providing As well as coaching sessions, should be your first port of life could be key. Speak to commit from the offset. activities. Open days for schools and Wine’ occasions, 5-Day Crash ‘Meet and Greet’ may provide children nor adults who have options, such as introductory think about how you can call to generate interest in your members about can be arranged with Active Courses or Summer Camps may impetus to find out more. yet to develop the dexterity memberships, can reduce introduce your guests to introductory sessions. Not establishing a buddy system. Schools Co-Ordinators. appear more appealing. to succeed at golf enjoy over the perceived financial risk. the club by providing post- only is this direct form of See page 43 or assets to help exposure to its technical Creating a reduced cost coaching refreshments or marketing cost effective, it market taster sessions, open days aspects. option over a longer period social activities. allows you to speak to an and other events. will allow the member to audience already aware of better integrate. your product.
36 37 Toolkit Toolkit
COMMUNITY ENGAGEMENT. PARTICIPATION RESOURCES.
Making links with local community groups is a great way to target a large number of potential participants at the same time. Click on the download links below to access resources which will allow you to build a participation pathway. Speaking to and getting involved in the community will raise the profile of the club and put you in mind for future visits and potential enquiries about participation. Build Your KNOWN Participation Programme Buddy Programme Member Referrals COMMUNITY Creating relationships with local groups could be a direct route to attract new female members. Communicate to the local offices of charities your club may have raised money for, ask members GROUPS AND YOUR A GAME if they have contact with community groups and speak to large employers in the area. WORKING PERFECT #FOREeveryone CHARITIES #FOREeveryone PARTNER How to build your women and girls golf participation programme
STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5 STAGE 6 STAGE 7 STAGE 8
SET THE STRUCTURE YOUR PLAN A TASTER COMMUNICATE THE DELIVERY OF THE DELIVERY OF THE TRANSITION OF REVIEW FOUNDATIONS PROGRAMME SESSION OPPORTUNITY TASTER SESSION PROGRAMME PARTICIPANTS THE PROGRESS
• Communicate your plans • Establish your key dates, • Agree how and where to • Encourage members to • Ensure clear signage • Focus on fun over • Organise on-course • Conduct an end of with relevant club offi cials, milestones and objectives market the taster session tell their family, friends and and meet and greet technique playing opportunities for programme questionnaire get their backing and agree and wider programme contacts from work, leisure all participants those ready with volunteers • Work with your PGA • Integrate participants • Discuss learnings with the trial membership package facilities or children’s Professional and Regional • Ensure the club is prepared • Provide refreshments and in club culture as much • End of scheme social volunteer team and begin schools • Identify and recruit Development Offi cers to to receive enquiries and access to all clubhouse as possible (introduce to activity for participants planning for the next volunteers to support your construct an entertaining all staff are aware of your • Promote across club social facilities – consider a members, invite to use programme round Are there events in the local area which drive high footfall? If so, can your club or facility be • Establish a buddy scheme mission. Assign roles and 6 to 12-week programme plan channels and consider clubhouse tour! clubhouse, promote club with club members responsibilities. to follow an introductory targeted social media social events) • Construct a participant • Document the experience FOC taster session advertising • Offer continuation • Confi rm a suitable date for register and introductory through images and video • Communicate regularly lessons and trial an initial taster session • Organise the necessary questionnaire • Consider direct commu- for future promotions to the group via email or memberships COMMUNITY equipment nications, such as posters messaging groups • Fully communicate or fl yers, to be shared with details of follow-on local businesses or a leaf- 6-12-week programme letting campaign and conduct sign-up represented? Exhibiting at annual fetes, coffee mornings, bake sales or any other occasions • Speak to the local press about the events being scheduled OCCASIONS could put you in front of interested individuals.
SUPPORTED BY To fi nd out more about the #FOREeveryone campaign or the Women in Golf Charter, visit: This club is looking for buddies to ensure a great start for new SUPPORTED BY Do you know a woman or girl who might want to give golf a try? SUPPORTED BY RandA.org/FOREeveryone members and a warm welcome for golfers interested in joining. We’re hosting a series of taster events at the golf club that could Speak to the Club Manager to fi nd our how you can be part of be their perfect introduction to the game. Speak to the Club our Buddy Programme. Manager or PGA Professional to fi nd out more. DOWNLOAD NOW RandA.org/FOREeveryoneDOWNLOAD NOW RandA.org/FOREeveryoneDOWNLOAD NOW Find out how golf could be incorporated into the curriculum with your help. Your Active Schools SCHOOLS Co-Ordinator can offer advice, which could generate a pathway for young girls which starts in Suggested use: This step-by-step Suggested use: Recruit individuals for Suggested use: These assets will primary school. Teachers may also become interested. guide will help you to build your your buddy programme. allow you to achieve referrals from participation programme. your membership.
Taster Sessions Open Days Other Events VISITING You may have groups which use your club for meetings. Advise them of your taster sessions or
GROUPS coaching programme and consider creating offers to encourage them to participate. GOLF: FORE GOLF: FORE GOLF: FORE THE FUN FUN AND THE FUN OF IT Want to try golf for the fi rst time, or maybe you’re looking to get back in the swing? As a Signatory OF IT FRIENDSHIPS of the Women in Golf Charter, we’re introducing more women and girls than ever to golf. Join us! DATE TEE TIMES: CONTACT EVENT NAME TH CLUB PROFESSIONAL Short description of the event, to explain SATURDAY 14 08:00 - 10:30 [email protected] the format and scoring. NOVEMBER 07123456789
THE BUSINESS It’s no secret that business is best done on the golf course, so why not try to make connections with local business institutions. Major employers and local Chambers of Commerce could be COMMUNITY looking for a setting to host their next meeting.
Ever wanted to give golf a go, but didn’t know how? Interested in joining a golf club but not sure if it’s for you? We’re The Women in Golf Charter is helping to Sign up for a free taster session at your local club hosting an open day to show you everything we have to offer, create a more inclusive culture in our sport. and fi nd out if this DOWNLOADis the game ‘FORE’ you. NOW so why not comeDOWNLOAD down and see what membership is all about. NOW Be part of the change.DOWNLOAD NOW EMBRACE THE Take to the internet to research which groups are active in your area. There may be organisations with a high number of female employees or users: mothers and toddlers, sports clubs, dance clubs, UNKNOWN Girl Guides, universities and colleges, Women’s Institutes, dieting organisations, church groups, etc. Suggested use: Access assets that Suggested use: Click on the image Suggested use: Be creative with the will help you promote an all-important above to access assets to promote an delivery of your event programme using taster session. Open Days. these materials. 38 39 Toolkit Toolkit
CASE STUDY WORKING TOGETHER FOR JOY IN JORDAN. MARKETING. Growing women and girls’ golf is a global quest. If Dubai and Qatar are perhaps most “We are all making progress. synonymous with golf in the Middle East, The future is bright,” Chris Dodd Jordan is making its mark too.
Since opening in October 2016, Ayla Golf Club – Significantly, in April 2019, Ayla GC became the first the country’s first all-grass championship course – venue in the Middle East to commit to the Women in has strived to grow the sport in Jordan, supporting Golf Charter, signed ahead of the staging of the Jordan all ages and genders. Mixed Open. Ladies European Tour, Challenge Tour and Staysure Tour players came together for a ‘world-first’ “We also have a very active lady on our board of Working in tandem with the Jordan Golf Federation to showcase mixed golf, as well as driving gender directors at the Jordan Golf Federation, Hala Ghawi, in (JGF), the Greg Norman-designed venue in the equality at the club and throughout Jordan. charge of finance,” adds Hani Al Abdallat, President of southern city of Aqaba has worked hard to engrain the JGF. “We are also one of the few Arabic federations “The historic event helped promote a spike in ladies’ itself into the local community. who have ladies’ representation in Women’s Pan interest domestically for a period after the event took Arabic championships.” WHAT HAS BEEN THE KEY FOCUS? place,” notes Dodd. “Ayla and Jordan gained worldwide exposure.” • A golf in schools programme started in 2018 using short Dodd adds: “While we still have a long way to go before a clear core group of national lady and girl golf equipment and giving more than 2,000 children the WHAT HAVE BEEN THE SUCCESSES? chance to play golf at school, including more than 1,200 golfers is established in Jordan, we are all making girls (lead by JGF technical adviser Amer Radee) • Both the Ayla Oasis Development Company and JGF have progress. The future is bright.” contributed to free golf learning classes on a weekly basis • At Ayla GC, a weekly ‘Ladies Golf & Coffee Morning’ for local community juniors is hosted on a Thursday with Chris Dodd, Head Golf Professional. The lessons cover all skills required for golf, • The JGF national team based in Amman (four-hour car with one lesson each month on-course, either on the journey to Aqaba) make monthly visits for up to 40 juniors Championship or Academy 9-hole Par 3 (boys and girls) to experience a weekend of golf at Ayla GC • Junior girls attend weekly ‘Junior Roll-up’ sessions every • Ayla GC and JGF member, Majd Najada, who first took up Wednesday and Saturday evening, hosted by golf in 2016 utilising the ‘Ladies Golf & Coffee Mornings’ Walid Abu Elsamid, Junior Development Coach now represents the Jordan national team. In 2019, Najada succeeded in winning the ladies’ category in the national amateur event, the Jordan Open • The JGF are the only Arabic Federation to teach The R&A Rules School in Jordan, including three Jordanian women taking Level 1/2
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WHAT’S THE MESSAGE? SOCIAL MEDIA MARKETING.
Adopting modern marketing methods will allow your club to speak to its target audience with greater accuracy, minimal wastage and When we consider women are typically more active than men, and social media is now a part of growing up, its importance is obvious. in a cost-effective manner. A connected approach across all marketing channels will enhance exposure as you move into the external Applying a few simple tips can help put you on your way to social success. communications phase of your activity. You do not need to be a marketing whizz to ensure your website, social media, club emails, advertising and PR tell a corresponding story.
Marketing begins with an understanding of who your audience is. For women and girls, the messages we are looking to promote are very different. Having a clear understanding of which messages may resonate with your target audience is paramount before undertaking marketing activity. GIRLS 1 2 3 4 SOCIAL HEALTH ROLE MODELS FLEXIBILITY EXPERIENCE BE CONSISTENT TAILOR YOUR POSTS HOLD THE HARD SELL JOIN THE CONVERSATION
Have fun with friends both on Enjoy spending time in the Follow in the footsteps of Wear what makes your feel You don’t have to have • • • • • Keep your posting regular (ideally Instagram is all about Do not be compelled to feel like Positive responses to other and off the golf course fresh air playing a sport that Georgia Hall, Leona Maguire, comfortable experience to enjoy golf can help to keep you fit Carly Booth or Amy Boulden once a day for all channels) and of inspirational images, Twitter is you are selling something. conversations are a great way to Make new friends in a fun • and healthy a consistently high quality in great for reacting in the moment, Be fun, inspirational or increase engagement. It won’t be and relaxed environment • Or choose a career in the golf captions, images and video. while Facebook is great for video educational first, and let your central to your strategy, but don’t Golf is a great way to enjoy industry like Henni Koyack, Become part of our club • Tailor your posts by channel. and longer form storytelling. product sell itself. be afraid to get conversational. • sport at a slower-pace and Di Dougherty or Iona Stephen with less physicality required
WOMEN 5 6 7 SOCIAL HEALTH FAMILY FLEXIBILITY SELF-IMPROVEMENT TAKE INSPIRATION LINK ACROSS PLATFORMS REVIEW WHAT WORKS
• Meet like-minded individuals • A single round can burn up to • Golf is one of few sports • Golf can be played in • Try a new challenge and enjoy a new social life, 1,500 calories. which can be enjoyed by the shorter forms, catering to the The best ideas are rarely new, so If one social channel is most Gauge your success on both on and off the course whole family together busy lifestyle of the modern pay close attention to what other successful, use it to draw interactions and determine • Golf can be enjoyed by all woman clubs or organisations you look up attention to others. Always link through trial and error which • Golf is for people from all ages and physical abilities, • Spend time outdoors gaining walks of life and is far from with no experience an appreciation for nature • Golf is more flexible than to in other sectors are doing to stories or new info posted on times, content strands and types the stereotypical image necessary to try it and respect for fellow- ever, meaning relaxed dress for inspiration. your website to drive traffic there. of content work best for you. some people may hold competitors codes and better value Golf is a fantastic way to • for money switch-off and de-stress
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WEBSITE AND EMAIL. ADVERTISING AND PR.
CLUB WEBSITE ADVERTISING Your website is your shop window. It doesn’t need to tell the Whether we are talking social media advertising, local newspapers consumer everything, but it has to grab their attention. or national magazines, the simple rule of advertising is ‘Return on Investment’. A well functioning website is critical. The rule of thumb should be allowing the consumer to buy your product in no more than Use the experience your club has from the past to determine best 6 or 7 ‘clicks’. approach for the future. If your advertising activity is not driving enquiries, consider another approach. Make it easy for people to find relevant information by creating a Women and Girls section, which clearly details information such as PR & COMMUNICATIONS how to get involved, coaching times, contact information, details on Your good work deserves attention! Communicate success stories, equipment and clothing and cost. CLUB WEBSITE ADVERTISING coaching programmes, money-saving offers and general club news through your owned channels but also by sending simple EMAIL MARKETING information to your local newspapers, radio stations, golf Email marketing is a great way to deliver club news to members. magazines and relevant influencers. Resist the urge to include lots of information and instead send regular emails focussing on the 1-3 most important topics of the Always remember, a strong image goes a long way! Invite journalists week, giving each one a strong call to action (usually leading people from local media sources to your club for a game of golf or lunch to to your website) and using your very best imagery. build relationships and provide you with a valuable contact when you have news worth shouting about. Your email marketing is only as strong as your database, so do everything you can to encourage members to opt-in to these communications. You can then speak to them en masse about women and girls opportunities.
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DIRECT, OOH AND CLUB MARKETING RESOURCES. WORD OF MOUTH. Click on the download links below to access resources which will allow you to connect your marketing to #FOREeveryone.
DIRECT MARKETING
It may not be high-tech, but direct marketing (usually meaning DIRECT MARKETING marketing via mail) still has its place. Try to eliminate wastage by targeting addresses which may be more likely to show interest Advertising (e.g. areas with a high volume of young families) and ensure your message and design is clear and has a strong call to action.
OUT OF HOME MARKETING (OOH) Some Out of Home marketing solutions are more accessible to golf clubs than others, including placing posters into local businesses or placing creative upon billboards, bus shelters and street furniture. Up front costs can be higher but tactical placement may mean your message being seen by thousands of passers-by.
WORD OF MOUTH
The oldest and still the most impactful form of marketing – OUT OF HOME MARKETING word of mouth! Ask your members to tell their friends, families DOWNLOAD NOW and workmates, and tell your own contacts whenever you get the chance. The opinions of acquaintances are still more trusted than any other form of communication. Suggested use: Advertising assets allowing you to promote your womens and girls opportunities when the time is right.
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#FOREeveryone SUGGESTED ACTIVITY TIMELINE. ACTIVITY Every club or facility’s individual offer will be unique but, by using this timeline guidance, we believe venues will find success while building their TIMELINE. own #FOREeveryone activity. It may take you more or less time than suggested in this week-by-week plan, but you should be able to achieve support for your approach among members and attract new female golfers if you follow these steps.
Do remember that this plan is designed to integrate the idea of change with your board, members and staff prior to change taking place. Ensuring all parties are aware and supportive in the first instance is the best way to plan for success.
It will not happen overnight, so do start with your planning early and try to make consistent progress bringing in some of the considerations presented within this toolkit.
Good luck!
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#FOREeveryone CAMPAIGN TIMELINE. SUPPORT FROM THE R&A
PLANNING INTERNAL MAKING CHANGE PHASE COMMUNICATIONS PHASE HAPPEN PHASE We want to ensure all signatories have the support they require when it comes to rolling out their own #FOREeveryone activity. The R&A will help by: WEEK 1 WEEK 3 WEEK 5 WEEK 7 WEEK 9 WEEK 11 Read the toolkit Use the details returned within your internal Begin utilising the Use the first batch Begin initiating your Once individual • • • • • • Leading the promotion of the #FOREeveryone review to consider which Charter Club Signatory assets of Member Assets operational changes changes are ingrained, Register your interest in • Commitments you would like to make to communicate to to tell members communicate their campaign across GB&I to support golf club signing-up to The Women Continue communicating 1 your members that you about the changes • achievement to your activity with a national, centralised approach in Golf Charter Schedule a committee / board / management any changes with your • are now a Women in you are seeking members via meeting to discuss and agree your approach membership via email, • Review the available assets Golf Charter Signatory to make the appropriate social media and Working with R&A Patrons and other within the Women and Girls Take advice from the campaign building and that change Member Assets • clubhouse display Resource Portal guidelines to create your own #FOREeveryone is coming stakeholders across the golf industry to (posters) 2 activity timeline show their support for the campaign
Continuing to work with clubs to communicate 3 success stories and new case studies via the portal, The R&A social channels and externally
WEEK 2 WEEK 4 WEEK 6 WEEK 8 WEEK 10 WEEK 12+ Providing updated and new assets via the 4 Resource Portal as determined necessary • Conduct your internal • Work with your national association to • Recruit your Charter • Use the Volunteer • Continue using • As change starts through club and facility feedback review using the make your commitments and Women Champion using the Recruitment Assets the first batch of to take effect, SWOT Analysis in Golf Charter Signatory status official relevant assets to build your team Member Assets to finalise planning of and Member advise members of your participation Begin to communicate to your staff about Once received, Working with media and influencers to Questionnaire • • impending changes programme the changes you are seeking to make display your Charter 5 further explain the objectives of the campaign Certificatewith pride! to golfing and non-golfing audiences • As you prepare for further communications to seed the idea of change with members, simultaneously begin using the Participation Conducting activations at R&A owned events Programme step-by-step to construct your in the future to engage with golfing audiences revamped participation pathway 6 and drive interest in playing golf
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EXTERNAL COMMUNICATIONS. GET IN TOUCH.
Once change has started to take effect within your club, to the point you feel the welcome you offer and the conditions for newcomers You will be able to access the Women in Golf Charter would encourage them to stay with you, you may want to start thinking about external promotions. Resource Portal and many of the resources mentioned within this toolkit by clicking on the links provided. The following will allow you to engage with an external audience and invite them to become part of your participation programme. These will help you to connect into our campaign, build your own Begin using the external assets provided to speak to lapsed and non-golfers. As mentioned in the Participation Programme #FOREeveryone activity, and to start making changes within your Step-by-Step, it is suggested that Taster Sessions for women and girls are the first activities scheduled to entice a new audience to take own club or facility. a first step into the participation pathway. Open Days and other Marketable Events should be considered at the right time for you We also want to hear any thoughts you may have about how we can continue to support the growth of women and girls golf. Ask your members if they have any friends or family who would be interested in joining your participation programme #FOREeveryone is designed to be a continued supporting using the Member Referral Assets mechanism for clubs in order to meet their long term goals. If you have any suggestions, comments or requests, please contact us via the details below: Use the Buddy Programme Recruitment Assets to find members to assist you in making newcomers feel at home
Start conducting community outreach in order to recruit local participants using these assets [email protected]
If it’s right for you, use the Advertising Assets in order to promote the opportunities you are creating for lapsed and non-golfers
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