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Pizza Capers Claims Customer Satisfaction Hat Trick Media Release FOR IMMEDIATE RELEASE May 16th, 2013 Pizza Capers claims customer satisfaction hat trick Retail Food Group’s Pizza Capers has the winning formula when it comes to customer satisfaction. The gourmet pizza franchise has won Canstar Blue’s Most Satisfied Customers Award for Pizza, three years running. Canstar Blue rates products and services to help consumers make the best purchasing decisions for their needs, appointing winners based on customer satisfaction levels. Canstar Blue commissioned Colmar Brunton to survey 2500 Australians on customer satisfaction with pizza. The survey results released today are from the 1450 Australians within that group who had purchased and eaten a pizza (by buying online or in person) from a specialist chain pizza store/restaurant in the last 3 months. Canstar Blue spokesperson Rebecca Logan said Pizza Capers trumped competitors in the pizza store category, securing five star ratings for taste, service, variety and overall satisfaction. “Whether you are eating out or taking away, taste and service are big ticket items. If either of those is lacking then the result is disappointed customers,” Ms Logan said. “Pizza Capers has shown it is solid in both of these areas, scoring five stars for taste and service since we began rating pizza stores three years ago. “Pizza Capers is not necessarily the cheapest pizza but it’s the best according to its customers, who, according to the survey, are the most satisfied pizza consumers of all.” Other pizza stores rated included Crust, which scored five stars for delivery and variety; Eagle Boys which scored five stars for value for money; Dominos which received five star ratings for delivery and its deals; and Pizza Hut. Canstar Blue regularly commissions leading independent market research specialists Colmar Brunton to survey Australian consumers across a range of categories to measure and track customer satisfaction. Together with rating and appointing winners across these categories, Canstar Blue releases a range of insights gleaned as a result of the surveys. Media enquiries: Kristen Smith on 0434 558 548 or [email protected] Media Release FOR IMMEDIATE RELEASE May 16th, 2013 The survey of pizza store customers showed three in five consumers had purchased and eaten a pizza in the past three months with a number using the takeaway option as a way to save money. Fifty one percent never pay full price for pizza, instead using discount vouchers or shopping on promotional days, and 46% of respondents said they ordered more pizza than they needed so that they had leftovers. These ratings for pizza stores will contribute to Canstar Blue’s online consumer ratings resource of products rated “by consumers for consumers”. Established to help consumers with their key purchasing decisions by making it simple for them to learn from the experiences of other consumers, Canstar Blue is a guide to product excellence, as voted by customers. Brands must reach a minimum threshold of at least 30 responses to be eligible for inclusion in the survey. The full Canstar Blue results are available at www.canstarblue.com.au. About Canstar Blue Canstar Blue was launched in July 2010 by CANSTAR - Australia and New Zealand’s premier researcher of retail finance information for more than 350 institutions across the finance sector. Canstar Blue releases regular surveys to measure and track Australian consumer satisfaction to help consumers make the best purchasing decisions for their needs. What are the Canstar Blue ratings? Canstar Blue researches, compares and rates products and services according to customer satisfaction across categories including banking, telecommunications, appliances, electronics, utilities and FMCG. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The full range of results can be seen on the Canstar Blue website at www.canstarblue.com.au. Results - Customer Satisfaction – Pizza Stores Media enquiries: Kristen Smith on 0434 558 548 or [email protected] .
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