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Issue 1/2009 GENEVA – FEBRUARY 2009 – No.1 4 NON-TRADITIONAL MARKS GREEN INNOVATION KEEPING 10 AIRPLANES UP AND CARBON OUTPUT DOWN SALTY SECRETS 18 New Drugs from the Sea Calendar of Meetings FEBRUARY 24 GENEVA Informal Consultative Meeting to Discuss the Relevance of the London Act (1934) of the Hague Agreement Concerning the International Registration of Industrial Designs The meeting will address the issue of the obsolescence of the 1934 Act of the Hague Agreement, with a view to exploring possible options to reduce the complexity of the Hague system, in par- ticular, a possible termination of the 1934 Act. Invitations: The 15 Contracting States to the 1934 Act of the Hague Agreement Concerning the International Registration of Industrial Designs. MARCH 10 GENEVA WIPO Information Meeting on Intellectual Property (IP) Financing The purpose of the Information Meeting is to raise awareness among Member States’ copyright and industrial property offices, and the wider IP community, of the opportunities and challenges of IP financing (the use of IP assets to gain access to finance) by drawing attention to current prac- tices in different countries and different industries in the copyright, patent and trademark fields, and to current international policy developments on the subject. o.int Invitations: All States members of WIPO and/or the Paris Union; as observers, other States; and as Permanent Observer and ad hoc observer organizations, certain organizations. The Forum is also open to the general public. MARCH 16 TO 20 GENEVA IPC Union - Committee of Experts, Forty-First Session p The Committee will, in particular, discuss the report of the special Task Force on projects CE 404 (Procedures of revision and publication of the IPC) and CE 405 (IPC revision policy and consisten- cy of application), and continue its ordinary work, i.e. the adoption of results of the IPC Revision Working Group and the IPC Advanced Level Subcommittee. Invitations: As members, the States members of the IPC Union and member organizations of the Committee; as observers, the States members of the Paris Union; and as Permanent Observer and ad hoc observer organizations, certain organizations. MARCH 17 TO 20 GENEVA Working Group on the Development of the Lisbon System (Appellations of Origin) As requested by the Assembly of the Lisbon Union at its twenty third (6th extraordinary) session, the Working Group will meet to explore possible improvements to the procedures under the Lisbon Agreement. Invitations: As members, the States members of the Lisbon Union. As observers, other States party to the Paris Union and/or WIPO; and as Permanent Observer and ad hoc observer organizations, certain organizations. MARCH 23 TO 27 GENEVA Standing Committee on the Law of Patents, Thirteenth Session The Committee will continue its work on various issues relating to patent law and the international patent system, as agreed at the Twelfth Session of the Committee, held in June 2008. Invitations: As members, the States members of WIPO and/or of the Paris Union; as observers, other States; and as Permanent Observer and ad hoc observer organizations, certain organizations. APRIL 27 TO MAY 1 GENEVA Committee on Development and Intellectual Property (CDIP), Third Session This session, as decided by the Member States, is to approve the report of the second session as well as to further develop a work program for implementation of the adopted recommendations; monitor, assess, discuss and report on the implementation of all recommendations adopted; and to discuss intellectual property and development related issues as agreed by the Committee, as well as those decided by the General Assembly. Invitations: As members, the States members of WIPO; as observers, other States; and as Permanent Observer and ad hoc observer organizations, certain organizations. www.wi GENEVA, FEBRUARY 2009 CONTENTS 2 TALKING TO THE DIRECTOR GENERAL NON TRADITIONAL MARKS 4 SINGAPORE TREATY ENTERS INTO FORCE SMELL, SOUND AND TASTE – GETTING A SENSE OF 5 NON-TRADITIONAL MARKS 3D TRADEMARKS UNDER FRENCH AND COMMUNITY 7 PRACTICE GREEN INNOVATION 10 KEEPING AIRPLANES UP AND CARBON OUTPUT DOWN 13 CREATOR, ARTIST, SCULPTOR: NICOLAS LAVARENNE p 16 COPYRIGHT IN THE CLASSROOM – MINE, YOURS, THEIRS 18 SALTY SECRETS – NEW DRUGS FROM THE SEA THE MUSEUM OF COUNTERFEITING, PARIS – 20 A WALK ON THE WILD SIDE 21 THE FATHER OF KARAOKE 22 WELCOME TO THE PUBLIC DOMAIN 24 BOOK REVIEW 25 LETTERS AND COMMENT 26 IN THE NEWS 28 ACCESSIONS WIPO MAGAZINE ISSUE 2009/1 © World Intellectual Property Organization Editor: Sylvie Castonguay Acknowledgements WIPO Contributors Susie Chang (Editorial Unit) p. 16 Graphic Designer: Sheyda Navab Jean-François Arrou-Vignod and Marcus Höpperger (Sector of Anuradha Swaminathan (Editorial Unit) p. 21 Nicholas Hopkins (Film and Multimedia Trademarks, Industrial Designs and Cover image Section) p. 13 Geographical Indications) p. 4 Popeye by E. C. Segar Anya Von Der Ropp (Life Sciences Cathy Jewell (Media Relations and and Public Policy Section) p. 18 Public Affairs Section) p. 10 2 FEBRUARY 2009 TALKING TO THE DIRECTOR GENERAL FRANCIS GURRY took office as Director General of the World Intellectual Property Organization on October 1, 2008, following his election by WIPO’s Member States. The Director General took time out of a packed schedule to talk to WIPO Magazine about his first few months at the helm. What was your first priority during your first three You mentioned climate change just now. What can months in office? WIPO do about this? The most pressing priority was to agree with our First, it is clear that tackling the threats associated Member States on a new strategic framework and with global warming requires significant invest- a substantially revised Program and Budget for ment in innovation to develop climate-friendly 2009. This was a very intensive process. It involved technologies. Equally, these new technologies re-defining the strategic goals of the Organization need to be diffused rapidly across the economy. in the light of the changing technological, cultur- One practical contribution that WIPO might al and geo-economic environment, and then make, therefore, is to provide an open innovation starting to realign all our programs and resources platform, where companies could disclose their in accordance with those goals. green technologies with a view to research col- laboration on a commercial basis, or to licensing We now have nine new strategic goals. As well as them on fair, reasonable and non-discriminatory covering our work to promote a balanced evolu- terms. Open innovation has useful potential ap- tion of the international normative framework for plication in the field of climate-friendly technolo- IP, to provide premier IP services, and to facilitate gy, because of the complexity of the technologies the use of IP for development, they include a new involved (often multiple technologies go into focus on building respect for IP; on responsive producing a single product), and because of the communication; on developing international IP in- opportunities for greater collaboration which the frastructures; on establishing WIPO as a world ref- networked economy provides. So we are begin- erence source for IP information; and on address- ning to explore with Member States and industry ing IP in relation to global policy challenges, such the possibility of a role for WIPO in this area. as climate change, public health and food security. What do you hope to have achieved by the end of The next task is to bring the structure of the 2009? Organization into line with the new strategic On the internal side, I hope to have completed framework. This is part of a systematic Strategic the first major phases of the strategic realign- Realignment process, which I started in October ment. And to have successfully managed the im- and which will continue throughout the year. The pact on WIPO of the economic crisis. restructuring involves a lot of movement of staff between different programs. It is moving ahead On the external program, I want us to be able to quickly thanks to the impressive flexibility and show real progress in implementing the WIPO forward-looking spirit of staff throughout the Development Agenda. The 45 recommendations Organization. of the Development Agenda contain a set of as- pirations and principles. We are now working to You also highlighted improved communication as translate those aspirations into distinct projects an immediate priority? with clearly defined deliverables and timelines. Yes. I believe that responsive communication with our stakeholders is paramount. As well as intro- Then there is the patent area. We cannot hope, by ducing greater transparency in the consultations the end of 2009, to have solved the problems fac- with our Member States, we have also reorgan- ing the international patent system, which is ized our Communications Division and launched choking under the weight of demand. But I am a major new customer service initiative. The aim is convinced that the Patent Cooperation Treaty to enable WIPO to respond more effectively to (PCT), as the only global patent application sys- the numerous daily requests that we receive for tem, will be part of an eventual solution. In 2009, information and services. therefore, my aim is to agree a road map for the future evolution of the PCT system. 3 Photo: WIPO/Samar Photo: Shamoon Another distinct area in which I believe that the most urgent telephone global IP community can deliver a very positive messages. The morn- result is in improving access to published works ing’s meetings might for visually impaired persons. We will be working include discussions with with the World Blind Union, the International Ambassadors, or with WIPO Director General Francis Gurry in Geneva. Publishers Association and with Member States in visiting delegations, order to achieve a consensus on a successful about, for example, process for making this happen. capacity-building activities which WIPO is con- ducting in their countries; or with an NGO group More broadly, we need to start the process of on areas of potential cooperation.
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