Survey Report
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YouGov Survey Results Sample Size: 1132 adults in London Fieldwork: 21st - 26th April 2021 Mayoral Voting Intention Westminster VI Vote in 2019 GE EU Ref 2016 Shaun Sadiq Luisa Siân Mandu Peter David Laurence Brian Don’t Would Lib Lib Total Other Refused Con Lab Con Lab Remain Leave Bailey Khan Porritt Berry Reid Gammons Kurten Fox Rose know not vote Dem Dem Weighted Sample 1132 222 360 46 60 16 5 8 26 11 30 210 88 52 237 384 80 274 411 128 510 334 Unweighted Sample 1132 209 388 43 65 18 5 6 26 8 31 216 72 45 237 388 85 277 405 136 566 267 % % % % % % % % % % % % % % % % % % % % % % Which of the following statements best describes how much you know about the following candidates for the London mayoral election? Sadiq Khan Have a good idea of who this candidate is and what 65 73 80 58 71 69 89 78 73 31 55 52 28 42 74 72 72 72 72 72 75 67 they stand for Vaguely know who this candidate is and what they 20 16 16 32 22 22 11 22 22 34 29 22 25 25 15 19 21 16 17 18 18 16 stand for Have heard of this candidate but don't know what 8 7 3 6 4 0 0 0 5 11 9 15 20 8 7 5 6 6 7 9 6 9 they stand for Have not heard about this candidate at all 1 1 0 4 0 0 0 0 0 0 0 2 2 3 0 1 0 1 0 1 0 2 Don't know 7 3 2 0 3 9 0 0 0 24 6 9 25 23 3 3 0 5 3 1 2 5 Shaun Bailey Have a good idea of who this candidate is and what 33 70 27 20 41 16 30 64 57 10 33 16 10 14 60 28 30 57 30 33 34 47 they stand for Vaguely know who this candidate is and what they 24 21 29 36 22 26 21 36 11 10 19 25 18 15 25 28 28 23 26 28 29 22 stand for Have heard of this candidate but don't know what 15 3 16 22 13 7 11 0 17 27 22 20 19 20 8 15 16 10 16 18 16 12 they stand for Have not heard about this candidate at all 15 2 17 19 17 16 15 0 10 11 16 22 29 15 4 16 22 5 14 19 14 9 Don't know 13 5 12 3 6 35 23 0 5 42 9 17 25 36 3 13 3 6 13 2 7 10 Kam Balayev Have a good idea of who this candidate is and what 1 0 1 0 1 0 0 0 3 0 2 1 0 1 1 0 1 0 1 0 1 0 they stand for Vaguely know who this candidate is and what they 5 7 6 0 7 11 0 22 13 0 4 5 1 2 8 6 7 7 6 4 6 6 stand for Have heard of this candidate but don't know what 11 11 12 12 9 22 11 0 26 0 15 9 1 15 13 11 11 12 13 9 12 11 they stand for Have not heard about this candidate at all 64 60 65 84 73 32 66 49 45 58 73 65 70 49 60 67 77 61 62 82 68 64 Don't know 19 22 17 4 9 35 23 29 13 42 7 20 29 33 19 16 5 20 17 4 14 19 Siân Berry Have a good idea of who this candidate is and what 14 7 21 16 56 9 0 13 18 0 28 4 1 6 9 19 20 8 20 24 21 10 they stand for Vaguely know who this candidate is and what they 20 24 22 41 18 21 11 43 28 10 8 14 9 8 21 21 30 22 21 31 24 21 stand for Have heard of this candidate but don't know what 16 19 14 14 9 23 0 14 24 0 24 16 12 18 19 16 8 19 17 14 17 17 they stand for Have not heard about this candidate at all 34 34 28 27 13 11 66 0 18 48 32 46 50 34 35 30 39 34 28 29 27 37 Don't know 17 16 14 1 4 35 23 29 13 42 7 19 27 34 15 13 4 16 14 3 11 16 1 © 2021 YouGov plc. All Rights Reserved www.yougov.com YouGov Survey Results Sample Size: 1132 adults in London Fieldwork: 21st - 26th April 2021 Gender Age Social Grade Region Inner Outer Total Male Female 18-24 25-49 50-64 65+ ABC1 C2DE London London Weighted Sample 1132 556 576 121 602 235 174 668 463 397 735 Unweighted Sample 1132 477 655 126 596 246 164 725 407 408 724 % % % % % % % % % % % Which of the following statements best describes how much you know about the following candidates for the London mayoral election? Sadiq Khan Have a good idea of who this candidate is and what 65 68 62 43 63 73 75 70 58 69 63 they stand for Vaguely know who this candidate is and what they 20 17 23 34 19 18 14 19 21 17 21 stand for Have heard of this candidate but don't know what 8 8 8 10 9 5 5 7 9 9 8 they stand for Have not heard about this candidate at all 1 1 1 3 1 0 0 1 1 0 1 Don't know 7 7 6 10 7 4 7 3 11 5 7 Shaun Bailey Have a good idea of who this candidate is and what 33 36 29 16 26 45 50 33 33 32 33 they stand for Vaguely know who this candidate is and what they 24 23 25 23 24 24 23 27 20 23 25 stand for Have heard of this candidate but don't know what 15 16 13 15 17 13 9 16 13 14 15 they stand for Have not heard about this candidate at all 15 13 18 22 18 10 9 14 17 17 14 Don't know 13 11 15 24 15 7 8 10 18 14 12 Kam Balayev Have a good idea of who this candidate is and what 1 0 1 0 1 0 0 0 1 1 1 they stand for Vaguely know who this candidate is and what they 5 6 4 5 6 4 4 5 6 7 5 stand for Have heard of this candidate but don't know what 11 10 11 13 10 9 14 11 10 9 11 they stand for Have not heard about this candidate at all 64 65 63 60 62 68 65 69 56 63 65 Don't know 19 18 21 21 20 19 17 15 26 20 19 Siân Berry Have a good idea of who this candidate is and what 14 14 14 10 11 23 17 17 10 15 14 they stand for Vaguely know who this candidate is and what they 20 20 19 14 21 19 19 21 17 22 18 stand for Have heard of this candidate but don't know what 16 15 17 15 17 17 10 18 12 14 17 they stand for Have not heard about this candidate at all 34 34 33 41 33 26 41 32 36 32 34 Don't know 17 16 17 20 18 15 13 12 24 16 17 2 © 2021 YouGov plc. All Rights Reserved www.yougov.com Sample Size: 1132 adults in London Fieldwork: 21st - 26th April 2021 Mayoral Voting Intention Westminster VI Vote in 2019 GE EU Ref 2016 Shaun Sadiq Luisa Siân Mandu Peter David Laurence Brian Don’t Would Lib Lib Total Other Refused Con Lab Con Lab Remain Leave Bailey Khan Porritt Berry Reid Gammons Kurten Fox Rose know not vote Dem Dem Weighted Sample 1132 222 360 46 60 16 5 8 26 11 30 210 88 52 237 384 80 274 411 128 510 334 Unweighted Sample 1132 209 388 43 65 18 5 6 26 8 31 216 72 45 237 388 85 277 405 136 566 267 % % % % % % % % % % % % % % % % % % % % % % Count Binface Have a good idea of who this candidate is and what 6 3 9 3 15 7 11 0 3 0 30 2 1 8 3 9 6 3 9 7 9 3 they stand for Vaguely know who this candidate is and what they 10 8 12 10 10 26 0 22 20 10 16 10 2 7 11 11 18 9 10 20 12 9 stand for Have heard of this candidate but don't know what 15 17 14 17 30 7 0 38 19 0 24 14 12 7 14 16 12 18 18 15 18 15 they stand for Have not heard about this candidate at all 49 51 48 66 35 19 66 11 46 48 30 54 59 42 51 47 58 51 43 56 46 55 Don't know 19 21 18 4 10 42 23 29 13 42 0 20 27 36 21 17 6 19 19 4 15 19 Valerie Brown Have a good idea of who this candidate is and what 1 0 0 1 1 0 0 0 0 0 0 1 0 3 1 0 1 0 0 1 1 0 they stand for Vaguely know who this candidate is and what they 5 7 4 4 3 11 11 22 5 0 5 5 1 1 7 5 8 7 3 4 3 7 stand for Have heard of this candidate but don't know what 8 8 9 13 8 13 0 13 17 0 17 7 3 11 9 9 7 9 11 8 10 8 they stand for Have not heard about this candidate at all 66 64 69 74 76 35 66 25 63 73 74 65 68 48 63 69 76 64 66 83 70 66 Don't know 20 21 17 7 12 42 23 41 15 27 4 22 28 37 21 17 7 20 19 4 15 19 Piers Corbyn Have a good idea of who this candidate is and what 9 9 10 4 9 6 53 60 24 0 13 4 3 10 10 10 6 11 9 10 9 13 they stand for Vaguely know who this candidate is and what they 19 19 20 14 34 19 0 40 18 0 27 18 5 21 19 22 20 18 22 22 24 14 stand for Have heard of this candidate but don't know what 24 24 25 39 25 20 47 0 38 31 33 19 17 16 27 23 33 25 26 29 26 23 they stand for Have not heard about this candidate at all 33 33 31 40 24 13 0 0 12 27 24 41 48 25 32 31 36 31 30 36 31 36 Don't know 16 15 14 4 8 42 0 0 9 42 4 18 27 27 11 14 5 16 14 2 10 14 Max Fosh Have a good idea of who this candidate is and what 2 0 2 3 1 0 0 0 11 0 22 1 0 0 1 3 1 1 2 2 2 1 they stand for Vaguely know who this candidate is and what they 4 7 3 5 2 11 0 22 12 0 17 4 1 1 7 4 8 7 4 3 3 6 stand for Have heard of this candidate but don't know what 8 6 9 13 12 10 0 0 10 0 7 5 5 9 8 8 14 6 9 13 9 6 they stand for Have not heard about this candidate at all 66 66 69 73 73 37 77 38 57 58 50 68 66 59 66 67 72 65 66 79 70 68 Don't know 20 21 17 5 12 42 23 41 10 42 4 22 28 31 19 18 5 20 19 4 15 19 3 © 2021 YouGov plc.