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Influence of Celebrity Endorsement of Advertisement on Students
PJAEE, 17(6) (2020) CELEBRITY ENDORSEMENT AND EMOTIONAL APPEAL: A STUDY ON ADVERTISEMENTS BY POPULAR TAMIL CINEMA ACTORS Dr. Rajesh R Head, Department of Visual Communication, Faculty of Science and Humanities, SRM Institute of Science and Technology Kattankulathur- 603 203, Chengalpattu Dist., Tamil Nadu, INDIA Dr. Rajesh R, Celebrity Endorsement And Emotional Appeal: A Study On Advertisements By Popular Tamil Cinema Actors– Palarch’s Journal of Archaeology of Egypt/Egyptology 17(6) (2020). ISSN 1567-214X. Keywords: Celebrity, Endorsement, Advertising, Tamil Cinema, Emotional Appeal. Abstract: Advertising industries have executed various techniques in persuading customers to increase constructive responses about their products and services. Celebrity endorsement, one such popular advertising technique employed in influencing the customers. The construction of Brand or Product promotion that engages a popular personality using the reputation of the Brand, Product, or service is known as celebrity endorsement. That is, a celebrity endorsement is a promotional approach of a brand or product recommended by the famous person in the society to the customers or buyers. Here, the notable thing is that the celebrity endorses the brand or product powerfully evoking emotional feelings instead of usual appeal to the customers. In the fast movie world, the public likely to pay less attention to any advertisements in printed or visual form but optimistically get noticed when the advertisements are referred or recommended by their favorite celebrity. People in country like India, always grace about their stars from sports, politics, and particularly from the film industry. This article analyzes and evaluates various celebrity endorsements and emotional appeal, particularly the Tamil cinema actors. -
Anbudan Agaram
Edition: 1 January - March, 2018 Anbudan Agaram “Reap what you sow” is something we at Agaram be- professionals, came together on the 26th and 27th of lieve. This is simply a testament to that belief. January, a union that moved me in many ways. It was only natural that tears of happiness rolled down my Sometime at the Airport of San Francisco, a voice cheeks seeing the students who once were shy to utter called out “Anna!”, to my surprise, it was an alumni of even a word, come up in front of everyone and articu- Agaram, who had travelled there on a business trip as part late how Agaram had changed their lives forever. Their of his job at Mackenzie. My heart was filled with joy and attitude towards their success was not simply “We excitement to hear this. “Anna, I am leaving to Australia to worked hard and we managed to get a job”. It was clear pursue a PhD!” Says another student and asks for my best that their pride lied in expressing that they will do unto wishes. Another alumni who lost her parents but excelled others what has been done for them. They wished to to equip herself with a government job despite the odds, deliver help to more students so that they could stand celebrated her daughter’s Ear piercing ceremony with in the same place and say these same words in the near all her fellow batch mates blessing her daughter with all future. To see alumni of Agaram come back and join the love that they could give. -
Agaram Foundation in Chennai –A Study
International Journal of Scientific Research and Review ISSN NO: 2279-543X AGARAM FOUNDATION IN CHENNAI –A STUDY Dr.R.Xavier Assistant Professor, Department of History, Loyola College, Chennai-600034. Abstract As India is a great democratic Country the role of NGOs are very much a Part of a Strong governance helping by strengthening the Social structure of the nation, by involving in eradication of many social problem of the statesmen. (Govt. of India, 2007, p.23) NGOs have a history in India. In the Past, the people were found to help others in trouble. In the beginning services were rendered by people motivated by their religious feeling. They believed that service to People is a service to god therefore could be a means to attain spiritual salvation for any sinful act. The Natural Calamities such as earthquake, Fires, Floods epidemic were the Occasions which motivated the People to come forward to Voluntary help.(Census Report,2011,p.14) The study deals with a special focus on the Agaram Foundation – an educational NGO in Chennai which is involved in the service of societal upliftment of the Tamilnadu State by rendering flawless service or educational aid to the suppressed or depressed class youths in attaining higher education and to make their dream come true. Key words: NGO –Social Service-Trust-Societal upliftment -Vidhai- Vazhikatigal –Workshops- Projects-Census Report-Annual Report-Hand book. Introduction Agaram is one such initiative that aims to provide quality education and equal opportunities to the under-privileged children, thrives to bridge the gaps in providing high quality education, for the rural children from interiors parts of Tamilnadu. -
Inspiring Conversations
Inspiring ConversationsConversations A compilation of Celebrity Interviews featured in Conversations - a tabloid on social issues By CSIM PUBLICATIONS First Edition: March 2012 Contents Page no. Copies: 1000 © Copyright: Centre for Social Initiative and Management Chennai - 600 116 Founder's Note 5 Foreword 7 Message from the Editor 9 Celebrity Interviews: Price: Rs. 150.00 Ms. Amala Akkineni 12 Mr. Arun Pandian 18 Ms. Bombay Jayashri 24 Dr. C.K Gariyali IAS 30 Published by Mr. C. Gopinath 36 CSIM Publications Mr. Gautham Vasudev Menon 42 391/1, Venkatachalapathi Nagar, Alapakkam, Chennai 600 116. Dr. V. Irai Anbu IAS 48 Phone : (91-44) 42805365 Mr. Jayendra Panchapakesan 54 Email: [email protected] Dr. Kamala Selvaraj 60 Ms. Khushboo Sundar 66 Dr. Kiran Bedi, IPS 72 Ms. Nandita Das 78 Laser Typeset and Printed at Mr. R. Nataraj, IPS 84 R.Arunachalam Mobile: 9840674604 Justice Prabha Sridevan 90 Email: [email protected] FOUNDER'S NOTE Contents Page no. Conversations, a monthly tabloid Mr. Radha Mohan 96 launched in January 2010, showcases Dr. J. Radhakrishnan, IAS 100 Social Entrepreneurs and celebrities who demonstrate social responsibility in their Mr. Srinivas Doraiswamy 106 work. The celebrities featured in the Chit Padmashri Sudha Ragunathan 110 Chat section of Conversations share their passion for a social cause and express their Ms. Suhasini Maniratnam 116 concerns and thoughts about our society. Mr. Suriya Sivakumar 120 It is remarkable to note that every celebrity featured in Dr. C. Sylendra Babu, IPS 126 Conversations yearns to make an impact in the society through Mr. J.K. Tripathy, IPS 132 his or her chosen profession and is proud to be associated with a social cause. -
716,T86 7T6,T86 Aq
E AGARAM FOUNDATION - FCRA u No. r718, KRISHNA STREET, T, NAGA& CHENNAT - 600 017 Balance Sheet as at 31st March 2017 'Y, Amounts in Rs. As at 3lst'Ivlarch' OF FUNDS Schedule As at 31st March, 2017 'OURCES 20L6 )roject Fund 1 716,t86 7,036,274 Total 7t6,t86 t,o36,274 qPPTICATION OF FUNDS -oans & Advances 150,112 lash and Bank Balances 566,074 7,036,274 Total For and on behalf of the Board of Trustees As per my report of even date annexed For Kondasomi & Associotes Chortered Accountonts Firm Regn. No.0730045 Dr.M. Kandasami B.Com, FCA, DISA, Ph.D. Managing partne M. No.02195: aq AGARAM FOUNDATION - FCRA E No. L718, KRTSHNA STREET, T. NAGAR, CHENNAT - 600 017 l- schedulesannexedtoand formingpartofaccountsfortheyearended3lslMarch2ou Amounts in Rs. ichedule particulars Balance as at 3lst Balance as at 31sl March,2OL7 March,2017 1 Project Fund Opening Balance of Project Fund I,036,274 Less: Excess of Expenditure over Income (320,089) 7I6,!8G Total 7L6,L86 2 Current Assets Loans and Advances AdVance vidhai 750,1,L2 t50,It2 Tota! L50,Ltz 3 Cash and Bank Balances Cash on Hand Bank Balance Axis Bank- 915010059125383 566,074 566,074 ! 6r- =' Total 566,074 566,074 !o AGARAM FOUNDATION - FCRA No. L7/8, KRISHNA STREET, T. NAGAR, CHENNAT - 600 017 Incomd and Expenditure Account for the year ended 31st March 2OU o^oun)l i, particulars Schedule For the year ended For the year ended 31st March,2017 31st March, 2016 NCOME Programme Income 668,110 Other Income 42,301, Total 710,4L1 EXPENDITURE Program Expenses 1,030,500 i?t Total 1,030,500 Excess of Expenditure over tncome (320,089) (Transferred to Capital Fund) For and on behalf of the Board of Trustees As per my report of even date annexed For Kondosami & Associotes Chorteted Accountonts Firm Regn No.0130045 --B.Com, FCA, DIS& Ph.D., Place l Chennaitl 600 034 R.S.