A NEW COLLECTIVISM How Private Sector Trade Unions Can Innovate and Grow
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FABIAN POLICY REPORT A NEW COLLECTIVISM How private sector trade unions can innovate and grow Edited by Cameron Tait and Tobias Phibbs, with an introduction by Frances O’Grady and contributions from Jack Dromey, John Monks, Sue Ferns, Melanie Simms and more CONTENTS 4 Introduction Frances O’Grady 5 Towards a membership renaissance The Changing Work Centre was established by Cameron Tait the Fabian Society and the trade union Community 9 A radical agenda for trade in February 2016 to explore progressive ideas for unions in the private sector the modern world of work. Through in-house and Jack Dromey and John Monks commissioned research and events, the centre is looking at the changing world of work, attitudes towards it 12 Going for growth and how the left should respond. The centre is chaired John Hannett by Yvette Cooper MP and supported by an advisory 14 Working together panel of experts and politicians. Kay Carberry 16 Diversity in everything we do Naomi Pohl 18 Creating the conditions to Community is a modern trade union with over a hundred deliver for the low-paid years’ experience standing up for working people. With David Arnold roots in traditional industries, Community now represents workers across the UK in various sectors. 20 How do unions eat the digital elephant? One bite at a time Sue Ferns 23 Workers doing it for themselves Lauren Crowley 25 Trade unions and the state David Coats 28 Getting the policy context right Melanie Simms A Fabian Society report Like all publications of the Fabian Society, this General secretary Andrew Harrop report represents not the collective views of Editorial director Kate Murray the society, but only the views of the individual Report editors Cameron Tait and Tobias Phibbs writers. The responsibility of the society is limited to approving its publications as worthy of consideration within the labour movement. First published in December 2017 Cover image © Tymur Korkishko/Shutterstock 3 / A new collectivism Introduction by Frances O’Grady OME DAYS YOU get a glimpse of what Strade unionism could be. Earlier this year, I met Lewis and Shen, two of the young workers who have taken on the might of McDonald’s. Their energy and © Community determination is inspiring. But Lewis and Shen are unusual. They private sector trade union movement. workplace reps every year, to help unions are active trade unionists in their twen- Some ideas may feel uncomfortable. But develop smart strategies that bring the ties. And they work not just in the private that is a plus: we should spend more time benefits of trade unionism to unorganised sector, but in one of its highest-turnover thinking and working out how we build an workers. For the past six months we’ve industries – hospitality. offer that will help us recruit more private been working with two unions to pilot a Too few young workers are in trade sector workers. new joining journey to get non-traditional unions. And yet combining with their workers into trade unionism. colleagues in a union is the most powerful Our biggest priority is organising tool working people have at their disposal. As the former Scottish young private sector workers. Our Collective organising gives ordinary work- miners’ leader Mick programme is being co-created with ing people the power to force their bosses young private sector workers themselves. to the table and make them negotiate. McGahey said: After a year of research and development And that’s what unions have done, for (which you can read about at tuc.org.uk/ nearly 200 years. But now, with member- “We are a movement, building-stronger-unions), we’ve begun to ship falling, particularly in the private sec- prototype a model of trade unionism that tor, we need to work out how we reform not a monument.” appeals to young workers and is tailored trade unionism for the 2020s. to their lives. The offer will be built around Too many private sector and younger The last few years give me hope. We the union movement’s traditional strength workers don’t think of unions as represent- have seen an upswing in union organis- of helping people get on in life. It will give ing people like them. They have never met ing in high-profile workplaces. At Sports a new way in to trade unionism, one which anyone who is in a union. The slow pace Direct, Unite are steadily increasing their we hope in the long term will deliver the of union digital adoption puts us out of membership – and they have already won benefits of collective bargaining to the contention for the attention of those we higher wages for the staff, started agency under-30s. I look forward to launching a want to join. And above all, we do not workers on the path to permanent jobs, and full pilot during the TUC’s 150th anniver- have a compelling proposition of trade dragged the boss to parliament to explain sary year, 2018. unionism for people who don’t work in himself. GMB have won a series of victories The founders of the trade union an already-organised workplace – which proving that so-called self-employed driv- movement took on the cosy consensus includes most private sector workers. ers in private hire and delivery are in law of their day – that bosses could do what Plus, capital is changing. Business workers who are entitled to holiday pay they liked with impunity – and proved models are changing. And working lives are and sick leave. Usdaw, organising in the them wrong. Now trade unionists need to changing too. It’s not the case that work is high-turnover retail sector, have to run fast innovate to take on a new generation of suddenly fair and well-paid for everyone. to stand still – but they now increase their bosses who believe that collective power Trade unions should be part of fixing the overall membership every year. Bectu’s in- among working people is a thing of the past. new forms of exploitation we see. But unless novative organising model in the entertain- As the former Scottish miners’ leader Mick we change our movement, we won’t be. ment industry helps self-employed skilled McGahey once said: “We are a movement, That’s why I am delighted to introduce technicians negotiate fair rates for everyone. not a monument.” It’s time for a change. F this collection of essays. All the contribu- And the TUC is getting behind union tors are champions of a strong and effective organising too. We train thousands of Frances O’Grady is general secretary of the TUC 4 / Fabian Policy Report Towards a membership renaissance Trade unions have a mountain to climb to stem four decades of membership decline, but it is not insurmountable. Cameron Tait presents the findings of new Changing Work Centre research on how unions can create a resurgence in private sector membership. Cameron Tait is head of the Changing Work Centre VER THE LAST 40 years the UK’s trade The challenge for unions sector as a whole. In particular, only 2.5 per Ounion movement has fallen from Membership in the private sector is now cent of people working in hospitality, the the strongest in the developed world less than a third of what it was at its peak third fastest growing industry in the UK, to a movement facing a fight to remain in 1979, falling from 45 to 13 per cent of are members of a trade union. Meanwhile, relevant. Overcoming historic and inter- the commercial workforce. Legislation, in- many of the industries in which unions national trends will be difficult, but recent dustrial change and shifting attitudes have have traditionally been strong are employ- research from the Fabian Society and all played a role in this change. As a result, ing fewer people. Community’s Changing Work Centre sug- unions organising in the private sector are Changing attitudes represent another gests there is a pathway to a membership more restricted by anti-union regulation, headwind for unions to overcome. Over renaissance, if unions can come together, a rise in smaller workplaces has made it the last 15 years people have become overcome competitive differences, and more difficult for unions to organise, and a more individualistic in their attitudes forge a new partnership with government generation of workers are coming through to work. Our survey shows more of the and business. the labour market who have never worked workforce now want to deal with their pay The Changing Work Centre undertook in an organised workplace. individually, which marks a stark contrast a programme of research on the future To make matters worse, this low point is to previous surveys which have shown of private sector trade unionism between not necessarily the end of the decline. Our a preference for collective pay bargain- 2016 and 2017, including a face-to-face research suggests future industrial change ing (see figure two) and this finding was survey of 1,339 workers representative could make life more difficult for unions. confirmed in our focus groups with young of the workforce as a whole, a series of This is because the five fastest growing private sector workers. These results could focus groups with non-unionised private private sector industries have amongst the be explained by a growing lack of familiar- sector workers between the ages of 18 and lowest levels of trade union membership ity with collective pay bargaining in the 35, and a consultation with more than 40 (see figure one). All five of the private sec- workforce, but the upshot for unions is trade union general secretaries, senior tor industries with the highest projected the same: the argument for collectivism staff members, and lay activists.