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2017 Communication & Education Survey

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2017 Communication & Education Survey 2017 Communication & Education Survey Summary data based off of answers provided by 146 respondent chapters 1. Chapter Name___________________________ 2. Chapter Region (select one): Central Atlantic - Michael Blackwell - 23; 15.75% Central Plains - Julie Jansa/Tai Moran - 19; 13.01% Great Lakes - Shauna Bezilla/Joe O'Brien - 18; 12.33% Mountain - Tai Moran - 12; 8.22% Northeast - Ben Grandy - 16; 10.96% Pacific - Hugh Smith - 22; 15.07% River - Julie Jansa - 11; 7.53% Southeast - Al Arrigoni - 25; 17.12% 3. Name of chapter representative completing survey? ___________________ 4. Title: Executive Director- 113; 77.4% Program Director - 21; 14.38% Board Chair/President - 0; 0% Other (please specify - 12; 8.22% College Scholarships 5. Are any of your former participants enrolled in or have any of your former participants graduated from a PGA recognized Professional Golf Management (PGM) program (if yes, please provide a specific number)? I don’t know - 29; 19.86% No - 72; 49.32% Yes: # of participants - 45; 30.82% 89 Participants 6. Does your chapter award college scholarships? Yes - 63; 43.15% No (skip to #10) - 83; 56.85% 7. How many college scholarships did your chapter award in 2017? Total Number of scholarships: 378 8. How many of your 2017 scholarships are single-year scholarships and how many are multi-year scholarships? Single-year scholarships: 199 Multi-year scholarships: 181 9. What is the annual combined value of all scholarships paid out for the 2017-2018 school year? Combined dollar amount: $1,514,850 Risk Management and Child Protection 10. Which of the following home office resources does your chapter use to conduct training or orientation of coaches and volunteers who work directly with children? (check all that apply) o Board-approved Risk Management and Child Protection Policies - 108; 73.97% o Home office introductory eLearning course - 111; 76.03% o Home office Chapter Risk Management and Child Protection Guide - 90; 61.64% o Other - 13; 8.9% YMCA risk management and child protection policy Chapter Orientations and Background Checks Volunteer Handbook YMCA Materials State specific regulations ACT x2 Volunteer Orientation prepared by chapter staff Chapter specific training materials three rivers hr training Volunteer Orientation online For the policies we use home office, for risk management plans we draft them ourselves. 11. Which of the following outside training resources does your chapter use to conduct training or orientation of coaches and volunteers who work directly with children? (check all that apply) o No outside resources used - 101; 69.18% o Nonprofit Risk Management Center - 5; 3.42% o Darkness to Light - 2; 1.37% o YMCA - 7; 4.79% o Boys & Girls Club - 13; 8.9% o Other - 27; 18.49% PARCS City of Columbia child protection training Chapter created youth protection and social media policies similar to Boy Scouts and Els for Autism training CPR & First Aid Training Special Kids Crusade non-profit org "Teach Like A Champion" M-NCPPC Rules and Regulations We invite youth development professionals to supplement training Summit County DD government services Our own Risk Management Policy Board Policy Resources provided to us by home office Chapter created online volunteer orientation & chapter lead in person trainings Local School District - Required Big Brothers, Big Sisters Researching additional options of 2018 Background check Local Office Power Point Children's Safety Center Local Autism Education Services Red Cross First Aid Training working with local YMCA chapters to combine training efforts Special Olympics and Charleston special education resources (for participants with autism) volunteer orientation on boarding plan developed by chapter We have used a local law firm for diversity training. Variety of expertise at quarterly trainings 12. Would your chapter make use of additional online eLearning resources for training and orientation on risk management and child protection? Yes - 130; 89.04% No - 16; 10.96% 13. Does your board-approved social media guidelines prohibit all adult social media contact with children or is social media with children simply regulated like other interactions? Social media contact is prohibited - 52; 35.62% Social media contact is encouraged but regulated - 94; 64.38% 14. Has your board approved a written crisis communications plan or crisis management plan to deal with events or situations that threaten the safety, integrity or reputation of those associated with the chapter? Yes - 58; 39.73% No - 88; 60.27% 15. Does your chapter purchase any insurance coverages from the home office approved Chapter Insurance Program offered by Gales Creek Insurance Services (a division of J.D. Fulwiler Company)? Yes - 26; 17.81% No - 120; 82.19% Communications 16. What are the two strategies you use most to attract NEW participants and/or parents (please pick two)? Social media - 22; 15.07% Word of mouth through current participants and/or parents - 92; 63.01% Working with schools that deliver NSP to transition students - 131; 89.73% Other (please specify) - 47; 32.19% Email promotion to our list & partner lists Outreach at community events and school open houses Local in-school G&LSE Program Parents from Boys and Girls Clubs Social Events drive Expo's and Outreach events Hosting Open House Events (selected word of mouth because I needed two but NSP and other are our options) Participating in community outreach events (kids' fairs, business expos) Golf course signage Working with schools that deliver DRIVE to transition students. 17. What are the two strategies you use most to RETAIN the existing participants and/or parents (please pick two)? Website - 47; 32.19% Social Media - 89; 60.96% Eblast - 121; 82.88% Flyers/signage at program locations - 32; 21.92% None of the above - 3; 2.05% Other (please specify) - 10; 6.9% Face to Face Database email blast about all upcoming events Parent Advisory Council parent orientation Parent Orientations, 8x a Year Parent Forums Building relationships personal calls relationships with parents By providing a qualiry program and then word-of-mouth Welcoming culture for those not familiar with golf. • 18. In 2017, did you use home office-provided communications resources to promote your chapter (check all that apply)? Press release templates - 67; 45.89% Summer programs promotional tool kit - 51; 34.93% Girls Golf promotional tool kit - 39; 26.71% Pure Insurance First Tee Open social tool kit - 40; 27.4% Teen & Alumni Research tool kit - 35; 23.97% Back to School tool kit - 12; 8.22% Did not use - 41; 28.08% Other (please specify) - 8; 5.5% Brochures also used pictures and social media templates We have referenced most of these, but have not yet implemented a true mar/com plan. Pictures Flyer designs as templates, social media Impact Report and Parents Guide Parent Guide x2 19. Who handles your chapter’s public relations (media outreach)? Executive Director - 72; 49.32% Other chapter staff (Program Director, Coach, Administrative Staff, etc.) - 46; 31.51% Board Member(s) - 7; 4.79% Outside Agency - 7; 4.79% Other (please specify) - 14; 9.59% Director of Marketing & Community Relations Executive Director and Board Members Director of Development & Marketing Director of Operations Communications Specialist ED and other chapter staff Team of ED, just recently partnered PR firm and Mktg/Communications staff member Combination of ED, PD, and Board members ED & office manager Development and Marketing Director (hired 12-1-17) Director of Communications YMCA Communications Staff ED & PD Houston Golf Association staff 20. Does your chapter market or advertise? Yes, we pay for marketing/advertising - 39; 26.71% Yes, marketing/advertising is donated to our chapter - 24; 16.44% Yes, we pay for marketing/advertising and it is also donated to our chapter - 50; 34.25% No - 33; 22.6% 21. Which of the following digital advertising avenues are you currently utilizing (check all that apply)? Facebook Ads - 87; 59.59% Google Ads - 27; 18.49% Twitter Ads - 11; 7.53% Not utilizing digital advertising - 53; 36.3% Other (please specify) - 14; 9.59% local paper on-line Local Community Blog All traditional social media but not paid ads Will be adding in 2018 we have paid for billboards and tv commercials Instagram Ads Constant Contact Digital billboards Radio Instagram LinkedIn, ConstantContact, digital billboards locally Instagram Ads email blasts 22. Have you applied for a Google Grant for Google Ads? Yes - 31; 21.23% No (Skip to #25) - 115; 78.77% 23. How long have you been using Google Ads? 0 to 6 months - 10; 32.26% 7 to 12 months - 4; 12.9% 12 to 24 months - 15; 48.39% More than 24 months - 2; 6.45% 24. Are you managing your Google Grant for Google Ads in-house or are you using a third party? In-house - 13; 41.94% Third party - 18; 58.06% 25. Does your chapter have a focus on optimizing website SEO (Search Engine Optimization: the process of increasing visitors to your website by ranking higher in search results on search engines like Google or Bing)? Yes - 49; 33.56% No - 97; 66.44% 26. Would you pay a third party for website SEO (Search Engine Optimization)? Yes - 29; 19.86% No - 110; 75.34% Our chapter already pays a third party for website SEO - 7; 4.79% 27. In 2017, did you use home office-provided TV PSAs when you placed TV-PSAs on local TV stations? Yes - 22; 15.07% No - 39; 26.71% Our chapter did not place TV-PSAs on local TV stations - 85; 58.22% Social Media 28. Which of the following social media platforms does your chapter have a page or account with (check all that apply)? Facebook - 142; 97.26% Instagram - 96; 65.75% Twitter - 115; 78.77% YouTube - 60; 41.1% Blog - 14; 9.59% Snapchat - 5; 3.42% Our chapter does not engage in social media - 3; 2.05% Other (please specify) - 10; 6.16% LinkedIn x7 Pintrist x2 Website 29.
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