Fv07/08 Annual Report
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FV07/08 ANNUAL REPORT ORGANISATIONAL SECTION 01 : NURTURING SECTION 04 : SECTION 07 : ATTRACTING 03 PROFILE 19 THE NEXT GENERATION 41 PRODUCTION INVESTMENT 63 PRODUCTION TO VICTORIA Who We Are Propeller Shorts Production Investment Production Investment Our History New Feature Writers Program Highlights Attraction Fund What We Do Attachments Supported Projects Project Commitments Our Vision Internships Pilot for TV or Digital Media Projects supported which filmed Our Mission Broadcast or post-produced in 2009 Our Strategic Objectives SECTION 02 : Regional Location Assistance Fund Our Standards 27 CONTENT CREATION SECTION 05 : Inbounds, location scouts BUSINESS SUPPORT Our Corporate Governance Fiction 49 and surveys Our Nature and Range of Services Program Highlights Business Support for Producers Sales Missions and Trade Shows Factual Slate Funding BOARD Highlights Cash Flow Facility SECTION 08 : 08 MEMBERS Digital Media 69 AUDIENCE ENGAGEMENT SECTION 06 : DESTINATION OUR Public Screen Engagement Fund MELBOURNE, AUSTRALIA 11 YEAR SECTION 03 : 55 Program Highlights 35 INDUSTRY DEVELOPMENT Creating an attractive PRESIDENT’S Screen Industry Production Destination SECTION 09 : REPORT 14 Development Program Online Tools 73 AWARDS AND SCREENINGS CEO’S Highlights Marketing Campaigns Supported Award Recipients 15 REPORT International Market Attendance Location Victoria: Screenings International Festival Attendance Our Provincial Film Strategy ORGANISATIONAL No Borders Production Liaison and REPORT OF CHART 16 Policy Development 78 OPERATIONS Case Study: Provincial Victoria Onscreen Emily Robins and Miles Szanto in The Elephant Princess. Jonathan M Shiff Productions. Supported through Cash Flow Facility & Production Investment. 1 WHO WE ARE Film Victoria is the State Government agency that provides strategic leadership and Support to the film, television and digital media sectors of Victoria. WE invest in local screen industry Businesses and projects, market Victoria as an attractive production destination and encourage the development of strong local content. Pia Miranda and Rose Byrne in The Tender Hook. Mandala Films Pty Ltd. Supported through PIAF & RLAF. 2 3 OUR HISTORY The FIlm AcT 2001 defines OUR VISIOn Initially constituted as the Victorian Film Corporation in FIlm VIctoria’S rolE as providIng: 1976 under an Act of Parliament, Film Victoria came into ‘ Strategic leadership and assistance to the film, television Our vision is for Victoria to have a world leading screen being in 1982 as the corporation evolved under the Film and multimedia industry of Victoria to encourage innovation economy and culture. Victoria Act (1981). and the creation of new projects of high quality that are of The next major phase of transition occurred in 1997 when economic or cultural benefit to Victoria’. the core responsibilities and functions of Film Victoria were amalgamated with the State Film Centre of Victoria, to form OUR mISSIOn Cinemedia Corporation. Later, the State Government via WHAT WE dO the Film Act 2001 abolished Cinemedia Corporation and As an advocate, driver, facilitator and supporter of film, Our mission is to lead an innovative screen industry established Film Victoria and the Australian Centre for the television and digital media enterprises we: Moving Image (ACMI) as separate statutory authorities. That enriches our cultural life and generates jobs, • Provide financial and other assistance to the film, In November 2006, the Victorian Government transferred television and digital media industry in Victoria. prosperity and creative opportunities. responsibility for Film Victoria from Arts Victoria to the • Promote, whether in Victoria or elsewhere, the use of Minister for Innovation, resulting in Film Victoria working locations or services in Victoria for the production of any closely with the Department for Innovation, Industry and film, television or digital media project. We see the value of both Cultural and economic Regional Development (DIIRD). This move offered increased access to the expertise, experience and connections of a • Provide financial assistance, whether in Victoria or Outcomes for Victorians. Recognising this balance business and investment-oriented department. elsewhere, to organisations, events or activities including festivals, conferences, publications or exhibitions, where across culture and economy is crucial to ouR Success. film or other screen-based programs are made, seen or discussed. • Establish and facilitate, whether in Victoria or elsewhere, We lead The industry By driving Government policy relationships for the development of film, television or and setting program directions. digital media programs. • Provide leadership to the film, television and digital media industry in Victoria. We support The industry By being responsive to • Develop strategic plans for the development and Their needs. improvement of the film, television and digital media industry in Victoria. • Advise the State Government on matters relating to the We do this by investing in the local industry and film, television and digital media industry in Victoria. attracting production to Victoria. Appreciating that • Develop relationships or enter into partnerships with other organisations, including government bodies, investment can fuel attraction and attraction can whether in Victoria or elsewhere, to improve the film, television and digital industry in Victoria. Fuel fuTure investment. Captain Cook: Obsession and Betrayal in the New World. Jason Statham in The Bank Job. Film Australia/December Films Pty Ltd. Supported through Production Investment. Baker Street Ltd. Supported through PIAF. 4 5 OUR STRATEgIc OBJEcTIVES OUR STANDARdS Reflecting a commitment to excellence, integrity and Film Victoria’s strategic objectives are designed to accountability, the following ethical and professional help uS AChieve our vision of an agile, innovative and standards underpin all our activities and operations: • Respect and support for the people and businesses Sustainable screen industry That is a kEy contributor that comprise Victoria’s film, television and digital to thE Australian knowledge and ideas economy. The media industry. • A commitment to sourcing and using sound industry following are our strategic objectives as outlined in research. • Transparent accountability in our dealings with ThE Film Victoria Corporate Plan 2007 – 2010. government. wendy harmer in Stuff. Princess Pictures Pty Ltd. Supported through Factual Development & PIAF. Image courtesy of ABC TV. • high standards of integrity and quality. DEVELOP AN INNOVATIVE INDuSTRy ENHANCE AuDIENCE ENGAGEMENT • Interactive working processes, openness and transparency. • Support and invest in innovative local projects that • Increase opportunities for people to view, understand reflect Australian perspectives and engage audiences. and appreciate local content. • Active listening and communicating with stakeholders. OUR nATURE AND RANGE OF SERVIcES Melbourne Film Office Our Melbourne Film Office is the film commission for • Create a strategic framework and action plans for • Support organisations, events and initiatives that • A preference for action, creativity and innovation. with an industry that is diverse in discipline, multi-faceted Victoria. The unit aims to increase the economic value of screen industry sustainability. engage audiences. • Equity, consistency and fairness. and dynamic, it is essential that our programs and services are designed to cultivate an environment in which the Victoria’s film and television production industry by attracting • Maximise opportunities for local production and • Future orientation and planning. industry can achieve positive, meaningful and successful national and international productions to the State. It also post-production activity. SHAPE INDuSTRy POLICy • Encouragement of staff development. outcomes. We achieve this through a flexible and dynamic facilitates Victoria as a production-friendly state by providing • Provide an integrated and focused industry policy • Build local and international relationships that • A commitment to sound corporate governance. structure that allows us to remain responsive to change. financial incentives, production liaison, policy development benefit the Victorian screen industry. framework that enhances sustainability, innovation and location services, as well as actively promoting Victoria and excellence. • Recognise best practice in creative and business as an exciting and viable filming destination to the local and Directorate partnerships and projects. • Strengthen Film Victoria’s research and analysis OUR cORpORATE gOVERnANCE international filmmaking community. capacity, and management and dissemination of Directorate is responsible for planning the future of the Film Victoria has the power to do all things necessary or organisation and the industry. This role includes leading the BuILD SkILLS AND CAPACITy industry knowledge. convenient to be done in connection with, or as incidental development of industry policy, managing the relationships Business Affairs • Identify and encourage industry growth opportunities. to, the performance of its functions. In the exercise of these Business Affairs provides the foundation from which the STRENGTHEN ORGANISATIONAL CAPABILITy of the Board and Government, communicating with • Support professional development and other approaches powers and performance of functions, Film Victoria is partners and key stakeholders, and marketing the activities programs