Smrtmediaratebook19sep2014.Pdf
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1 2 3 SMRT MEDIA SMRT With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network. From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily. Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences. The Number One Local OOH Media Company in Singapore *Source: Marketing Magazine 2012 & 2013 4 5 SMRT MEDIA SMRT CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network. 187 trains 97 stations 1,150 buses 3,000 taxis *Source: SMRT Trains, Buses and Taxis 2013 6 7 SMRT MEDIA SMRT ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won’t. Get your business surfing by engaging waves of captive audiences with your brand. 19.6 million 42 minutes weekly ridership average commuting time *Source: SMRT Trains and Buses 2013, Singapore Census of Population 2010 8 9 SMRT MEDIA SMRT ACTIVATE Make it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve. 557 digital screens 2,200 billboards 125 event spaces 10 SMRT TRAIN NETWORK Woodlands Sembawang Khatib NS9 NS11 NS14 Marsiling NS8 NS10 NS13 NS15 Yio Chu Kang Admiralty Yishun Kranji NS7 NS16 Ang Mo Kio Bukit Panjang LRT BP Marymount CC16 2 Ten Mile NS17 CC15 Bishan CC14 Lorong Chuan EW33 Yew Tee NS5 Junction Senja Segar BP14 BP13 BP11 Tuas Link South Teck Bukit View Whye Panjang Choa Chu Kang BP12 CC13 Serangoon BP2 BP4 BP6 Jelapang BP1 NS4 BP10 NS18 Braddell EW32 BP3 BP5 Pending Fajar Keat Phoenix BP8 CC12 Bartley Tuas West Road Hong BP7 BP9 Bukit Gombak NS3 Petir Bangkit NS19 Toa Payoh EW31 CC11 Tai Seng Tuas Crescent Caldecott CC17 1 Bukit Batok NS2 NS20 Novena EW1 Pasir Ris EW30 Gul Circle CC10 MacPherson Botanic Gardens CC19 Chinese NS21 Newton EW2 Tampines Joo Koon Boon Lay Garden Aljunied Eunos Bedok EW9 EW7 EW5 EW29 EW27 EW25 EW24 NS1 Jurong East EW3 Simei NS22 Orchard EW23 Clementi CG1 Expo EW28 EW26 4 EW10 EW8 EW6 EW4 Kembangan Tanah Pioneer Lakeside CC20 Kallang CC9 EW22 Dover NS23 Somerset Merah Farrer EW11 Paya CG2 Changi Lebar Road Lavender 3 Airport Buona Vista CC22 EW21 8 Bras EW12 CC8 Dakota CC21 Basah Holland NS24 CC2 Bugis Village CC1 CC7 Mountbatten one-north CC23 Commonwealth EW20 Dhoby Esplanade Promenade Ghaut CC3 CC4 CC6 Stadium LEGEND Queenstown EW19 East West Line EW Kent Ridge CC24 CC5 Redhill EW18 EW13 NS25 Nicoll North South Line NS SMRT MEDIA SMRT City Hall Highway Haw Par Villa CC25 Circle Line CC Tiong Bahru EW17 EW14 NS26 CE1 Bayfront Bukit Panjang LRT BP Pasir Panjang CC26 Outram Park EW16 5 Interchange Station EW15 9 Bus Interchange near Station CC27 CC28 CC29 Tanjong NS27 CE2 10 NS28 Labrador Telok HarbourFront Pagar Marina Bay Marina South Pier Park Blangah North South Line Extension (Under Construction) East West Line - Tuas West E xtension (Under Construction) CONTENT Terms & Conditions Terms Guidelines forAdvertising Testimonials Taxis Bus Hangers Banners Bus Interchange Buses ROADS Large FormatLightboxes Concourse Lightboxes Networks Escalator Crown Bulkheads 12 Sheets 6 Sheets 4 SheetNetworks 4 Sheets BILLBOARDS Beams Floor Stickers Benches Sides Travelator Stair Risers Escalator Sides Escalator Murals Pillars Faregates Showcases Wallscapes Doors Platform Screen Concourse /PlatformConcepts STATIONS Hangers Train In-train Panels Window Stickers Concept Trains TRAINS iBillboards Media Hub iPlasma iViewSMRT DIGITAL 13 30 26 47 46 39 38 37 37 36 35 34 32 32 31 29 29 28 27 24 22 20 19 19 18 16 15 31 36 38 12 15 25 23 39 40 11 12 13 DIGITAL DIGITAL SMRT MEDIA SMRT iViewSMRT TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 30 sec 13,000 iPLASMA Frequency 936 spots/week Aspect Ratio 4:3 Format (video) avi, mov, mpg, wmv, ogg Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 348 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities Plasma TV Size (mm) H720 x W1,150 • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request Estimated Production Cost $120 per piece Stations Premium Main Line City Hall, Orchard, Raffles Place Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) Tanjong Pagar, Woodlands ($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, Stadium spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun 15 sec 4,000 1,690 1,190 1,490 1,780 Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon 30 sec 7,200 3,060 2,160 2,700 3,240 Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, 60 sec 13,000 5,500 3,890 4,860 5,830 Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Note: Specification - 1,080 x 1,216 • Min ad period: 2 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots • Operates 18 hours daily Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Format jpeg, avi, mov, mpg, wmv, ogg • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units Pasir Panjang, Tai Seng, Telok Blangah • Train information and news scrollers are permanent 14 15 Weekly Rate ($) DIGITAL Exclusive Concept Linkway 25,000* (incl Sticker Wall) DIGITAL SMRT MEDIA SMRT MEDIA HUB Resolution Aspect Screen Display Size (px) Ratio Size H x W (mm) @ ORCHARD LCD 1,366 x 768 16:9 46” Screen LED 720 x 72 10:1 1,800 x 1,720 Screen Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request • *New rate from 1 Jan 2015 Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 DIGITAL 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week iBILLBOARDS Full Buy Out Weekly Rate ($) @ RAFFLES 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request DIGITAL Slot Buy Weekly Rate ($) 30 sec 5,000 iBILLBOARD 30 sec (incl Sticker Wall) 12,000 @ ORCHARD Frequency 3,024 spots/ week Full Buy Out Weekly Rate ($) Exclusive Advertiser (incl Sticker Wall) 23,000 Frequency 15,120 spots/ week Specification (px) 1,920 x 1,080 Aspect Ratio 16:9 Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • Max 5 advertisers, based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request 16 17 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000 TRAINS Circle Line Trains Weekly Rate ($ per train) SMRT MEDIA SMRT CONCEPT Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request 18 19 TRAINS SMRT MEDIA SMRT Note: • Min ad period: 4 weeks TRAINS • All production to be undertaken by SMRT Media • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS • 3120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains • *New rate from 1 Jan 2015 No. of Panels Weekly Rate ($) TRAINS Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) WINDOW Main Line + Circle Line3 150 2,700 (per network) STICKERS Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 4,000* (per train) Note: • Min ad period: 4 weeks Circle Line 34 2,200 (per train) • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request • *New rate from 1 Jan 2015 TRAINS No.