1 2 3 SMRT MEDIA SMRT

With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network.

From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily.

Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences.

The Number One Local OOH Media Company in Singapore

*Source: Marketing Magazine 2012 & 2013 4 5

SMRT MEDIA SMRT CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network.

187 trains 97 stations 1,150 buses 3,000 taxis

*Source: SMRT Trains, Buses and Taxis 2013 6 7 SMRT MEDIA SMRT

ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won’t. Get your business surfing by engaging waves of captive audiences with your brand.

19.6 million 42 minutes weekly ridership average commuting time

*Source: SMRT Trains and Buses 2013, Singapore Census of Population 2010 8 9

SMRT MEDIA SMRT ACTIVATE Make it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve.

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on e Terms & Conditions 47 Ke n a as i H E W P Gul Circle Joo Koo n 33 32 31 30 E W E W E W E W Tuas Link Tuas West Road Tuas Crescent 2 SMRT TRAIN NETWORK SMRT 12 13 DIGITAL DIGITAL

SMRT MEDIA SMRT iViewSMRT

TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 30 sec 13,000 iPLASMA Frequency 936 spots/week

Aspect Ratio 4:3 Format (video) avi, mov, mpg, wmv, ogg

Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 348 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities Plasma TV Size (mm) H720 x W1,150 • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request Estimated Production Cost $120 per piece

Stations

Premium Main Line City Hall, Orchard, Raffles Place Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) Tanjong Pagar, Woodlands ($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, Stadium spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun 15 sec 4,000 1,690 1,190 1,490 1,780 Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon 30 sec 7,200 3,060 2,160 2,700 3,240 Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, 60 sec 13,000 5,500 3,890 4,860 5,830 Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Note: Specification - 1,080 x 1,216 • Min ad period: 2 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots • Operates 18 hours daily Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Format jpeg, avi, mov, mpg, wmv, ogg • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units Pasir Panjang, Tai Seng, Telok Blangah • Train information and news scrollers are permanent 14 15 Weekly Rate ($) DIGITAL Exclusive Concept Linkway 25,000*

(incl Sticker Wall) DIGITAL

SMRT MEDIA SMRT MEDIA HUB Resolution Aspect Screen Display Size (px) Ratio Size H x W (mm) @ ORCHARD LCD 1,366 x 768 16:9 46” Screen LED 720 x 72 10:1 1,800 x 1,720 Screen

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request • *New rate from 1 Jan 2015

Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 DIGITAL 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week iBILLBOARDS Full Buy Out Weekly Rate ($) @ RAFFLES 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week

Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request

DIGITAL Slot Buy Weekly Rate ($) 30 sec 5,000 iBILLBOARD 30 sec (incl Sticker Wall) 12,000 @ ORCHARD Frequency 3,024 spots/ week Full Buy Out Weekly Rate ($) Exclusive Advertiser (incl Sticker Wall) 23,000 Frequency 15,120 spots/ week

Specification (px) 1,920 x 1,080 Aspect Ratio 16:9

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • Max 5 advertisers, based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request 16 17 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000 TRAINS Circle Line Trains Weekly Rate ($ per train) SMRT MEDIA SMRT CONCEPT Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request 18 19 TRAINS SMRT MEDIA SMRT

Note: • Min ad period: 4 weeks TRAINS • All production to be undertaken by SMRT Media • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS • 3120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains • *New rate from 1 Jan 2015

No. of Panels Weekly Rate ($) TRAINS Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) WINDOW Main Line + Circle Line3 150 2,700 (per network) STICKERS Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 4,000* (per train) Note: • Min ad period: 4 weeks Circle Line 34 2,200 (per train) • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request • *New rate from 1 Jan 2015 TRAINS No. of Windows per Train Weekly Rate ($ per train) Main Line Trains 72 (double side print) 5,500* TRAIN Circle Line Trains 34 (single side print) 2,600 HANGERS

Whole Train Weekly Rate ($ per distribution)

20,000 hangers across 5 trains 8,000 Note: per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only 20 21 STATIONS SMRT MEDIA SMRT

STATIONS CONCOURSE / PLATFORM CONCEPTS

Weekly Rate ($ per concourse / platform per station) Note: • Min ad period: 4 weeks Premium Cosmo Lifestyle Hubs • Size and quantity vary by stations • Site measurements are required Main Line 17,000* 11,000 8,000 6,000 • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media Circle Line 7,000 5,600 4,200 • Production rates will be provided upon request • *New rate from 1 Jan 2015

Stations

Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah 22 23 Stations Weekly Rate STATIONS STATIONS ($ per wall) Premium Orchard1 11,500 STATIONS Raffles Place2 13,800 SMRT MEDIA SMRT PLATFORM SCREEN DOORS WALLSCAPES

Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request • 1 Wall 4 + 4 units of 6 Sheets • 2 Linkway Wall + 5 units of Large Format Lightbox

For enquiries on other Wallscapes, please contact our sales team. Email: [email protected] Tel: 6331 1383

Weekly Rate ($ per station) Note: • Min ad period: 4 weeks Premium Cosmo Lifestyle Hubs • *Half height Platform Screen Doors • Size and quantity vary by stations Main Line 22,000* 15,000* 9,000 6,500 • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media Circle Line 7,500 6,000 4,500 • Production costs will be provided upon request • *New rate from 1 Jan 2015

Stations

Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio*, Bishan, Boon Lay*, Bugis, Dhoby Ghaut, Jurong East*, Somerset, Tampines*, Tanjong Pagar, Woodlands*

Circle Line Bayfront, Bishan, Bras Basah, Esplanade, Holland Village, Promenade

Lifestyle Main Line Bedok*, Choa Chu Kang*, Clementi*, Novena, Outram Park, Paya Lebar*, Toa Payoh, Yishun*

Circle Line Buona Vista, Kent Ridge, Serangoon

Hubs Main Line Admiralty*, Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Changi Airport, Chinese Garden*, Commonwealth*, Dover*, Eunos*, Expo*, Joo Koon*, Kallang*, Kembangan*, Khatib*, Kranji*, Lakeside*, Lavender, Marina Bay, Marsiling*, Newton, Pasir Ris*, Pioneer*, Queenstown*, Redhill*, Sembawang*, Simei*, Tanah Merah*, Tiong Bahru, Yew Tee*, Yio Chu Kang*

Circle Line Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, Pasir Panjang, Tai Seng, Telok Blangah 25 STATIONS FAREGATES STATIONS

Weekly Rate ($ per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 4,030 3,300 2,500 1,800 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 2,100 1,800 1,300 • All production to be undertaken by SMRT Media STATIONS • Production costs will be provided upon request Weekly Rate ($) Stations SHOWCASES Showcase 1 11,500 Premium Main Line City Hall, Orchard, Raffles Place Showcase 2 11,500 Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, @ ORCHARD (includes showcase TV screen) Tanjong Pagar, Woodlands Circle Line Bayfront, Bishan, Bras Basah, Esplanade, HarbourFront, Holland Village, Specification for Screen (px) Promenade, Stadium Aspect Ratio 16:9 Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Format (video) avi, mov, mpg, wmv, ogg Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Format (static image) jpeg Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Note: Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, • Min ad period: 4 weeks • Sticker schemes and display items are subject to approval from authorities Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, • All production of stickers to be undertaken by SMRT Media Pasir Panjang, Tai Seng, Telok Blangah • Production costs will be provided upon request 26 STATIONS 27 ESCALATOR MURALS SMRT MEDIA SMRT

Stations Weekly Rate ($ per wall) Note: • Min ad period: 4 weeks Premium City Hall 5,750 • Size and quantity vary by stations • Site measurements are required Orchard 5,750 • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media 1 • Production costs will be provided upon request Raffles Place 8,000 • 1 Escalator Wall + Crown

For enquiries on other Escalator Murals, please contact our sales team. Email: [email protected] Tel: 6331 1383

Weekly Rate ($ per zone) STATIONS Premium Cosmo Lifestyle Hubs Main Line 11,000* 7,480 5,600 4,000 PILLARS Circle Line 4,750 3,950 2,800

Stations

Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Note: Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, • Min ad period: 4 weeks • Size and quantity vary by stations Farrer Road, Haw Par Villa, Labrador Park, • Site measurements are required Lorong Chuan, MacPherson, Marymount, • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media Mountbatten, Nicoll Highway, one-north, • Production costs will be provided upon request Pasir Panjang, Tai Seng, Telok Blangah • *New rate from 1 Jan 2015 28 29 STATIONS STATIONS STATIONS

SMRT MEDIA SMRT ESCALATOR STAIR RISERS SIDES Weekly Rate ($ per flight of stairs per station) Premium Cosmo Lifestyle Hubs Main Line 3,000 2,500 1,800 1,300 Circle Line 1,600 1,300 900

Stations

Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Weekly Rate ($ per escalator per station) Tampines, Tanjong Pagar, Woodlands Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, • Size and quantity vary by stations Main Line 3,000 1,210 900 700 • Site measurements are required Esplanade, HarbourFront, Holland Village, • Sticker schemes are subject to approval from authorities Promenade, Stadium Circle Line 770 650 450 • All production to be undertaken by SMRT Media • Production costs will be provided upon request Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Stations Circle Line Buona Vista, Kent Ridge, Marina Bay, Premium Main Line City Hall, Orchard, Raffles Place Paya Lebar, Serangoon Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Tanjong Pagar, Woodlands Bukit Gombak, Buona Vista, Changi Airport, Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Chinese Garden, Commonwealth, Dover, Promenade, Stadium Eunos, Expo, Joo Koon, Kallang, Kembangan, Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Pioneer, Queenstown, Redhill, Sembawang, Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Yio Chu Kang Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Note: Farrer Road, Haw Par Villa, Labrador Park, • Min ad period: 4 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, • Size and quantity vary by stations • Site measurements are required Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Mountbatten, Nicoll Highway, one-north, • Sticker schemes are subject to approval from authorities Tai Seng, Telok Blangah Pasir Panjang, Tai Seng, Telok Blangah • All production to be undertaken by SMRT Media • Production costs will be provided upon request

Weekly Rate ($ per travelator per station) STATIONS Cosmo Lifestyle Hubs TRAVELATOR Circle Line 2,000 Stations SIDES Lifestyle Circle Line Serangoon

Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request 30 31 STATIONS STATIONS STATIONS

SMRT MEDIA SMRT BENCHES FLOOR STICKERS

Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 8,050 6,600 5,000 3,500 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 4,200 3,500 2,500 • All production to be undertaken by SMRT Media • Production costs will be provided upon request

Stations

Note: Premium Main Line City Hall, Orchard, Raffles Place Weekly Rate ($ per station) • Min ad period: 4 weeks • Size and quantity vary by stations Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Premium Cosmo Lifestyle Hubs • Site measurements are required Tanjong Pagar, Woodlands • Sticker schemes are subject to approval from authorities Main Line 4,600 3,740 2,800 2,000 • All production to be undertaken by SMRT Media Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, • Production costs will be provided upon request Promenade, Stadium

Stations Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Premium Main Line City Hall, Orchard, Raffles Place Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Tanjong Pagar, Woodlands Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Pasir Panjang, Tai Seng, Telok Blangah

Weekly Rate ($ per side per station) STATIONS Premium Cosmo Lifestyle Hubs Main Line 1,000 800 600 BEAMS Circle Line 640 550

Note: • Min ad period: 13 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request

Stations

Cosmo Main Line Ang Mo Kio, Boon Lay, Jurong East, Tampines, Woodlands

Circle Line Bayfront

Lifestyle Main Line Bedok, Clementi, Novena, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge

Hubs Main Line Admiralty, Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang, Kembangan, Khatib, Kranji, Pasir Ris, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang 32 33 BILLBOARDS SMRT MEDIA SMRT

Rate does not include Sticker Wall Rate does not include Sticker Wall

Weekly Rate ($ per poster per station) Stations BILLBOARDS Premium Cosmo Lifestyle Hubs Premium Main Line City Hall, Raffles Place Main Line 440 390 300 250 Cosmo Main Line Ang Mo Kio, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands 4 SHEETS Circle Line 250 210 180 Circle Line Bras Basah, Esplanade, Holland Village Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun LRT 100 Circle Line Buona Vista, Kent Ridge, Paya Lebar, Serangoon Material Size (mm) H1,530 x W1,010 Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Display Size (mm) H1,500 x W990 Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Estimated Production Cost $50 per piece Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah

LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja, South View, Teck Whye, Ten Mile Junction

Note: • Min ad period: 13 weeks • All production to be undertaken by SMRT Media

No. of Weekly Rate Stations BILLBOARDS Panels ($ per network) Broadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and Broadcast Network1 105 13,700 5 panels across LRT stations 4 SHEET Shopping & 55 8,300 Shopping & 50 panels across Main Line stations and 5 panels across Circle Line stations Entertainment Network2 Entertainment Network Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi, 2 NETWORKS PMET Network 20 4,000 Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset, Youth Network2 20 3,600 Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge, Material Size (mm) H1,530 x W1,010 Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Outram Park, Raffles Place, Tampines, Tanjong Pagar, Tiong Bahru Display Size (mm) H1,500 x W990 Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi, Estimated Production Cost 105 panels - $3,200 Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee, 55 panels - $1,800 Yio Chu Kang, Yishun 20 panels - $1,000 Note: • Min ad period: 2 weeks • 1 Max 2 panels per station • 2 Min 1 panel per station • All production to be undertaken by SMRT Media 34 35 Scrolling Panels Scrolling Panels BILLBOARDS Weekly Rate ($ per poster per station) BILLBOARDS Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Premium Cosmo Lifestyle Hubs BILLBOARDS SMRT MEDIA SMRT 6 SHEETS Main Line 660 550 400 300 12 SHEETS Main Line 500 Circle Line 350 Circle Line 320

Static Panels Static Panels Weekly Rate ($ per poster per station) Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Premium Cosmo Lifestyle Hubs Main Line 880 730 Main Line 660 500 Circle Line 470 Circle Line 420 350 280

Rate does not include Sticker Wall

Stations (scrolling panels) Stations (static panels) Stations (scrolling panels) Stations (static panels)

Premium Main Line Orchard Premium Main Line Orchard Cosmo Main Line Jurong East Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar

Cosmo Main Line Jurong East, Tampines, Cosmo Main Line Woodlands Circle Line Esplanade Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade, Tanjong Pagar Promenade, Stadium Circle Line Esplanade Circle Line Esplanade Lifestyle Main Line Choa Chu Kang

Lifestyle Main Line Toa Payoh, Yishun Circle Line Paya Lebar Note: Note: • Min ad period: 13 weeks • Min ad period: 13 weeks Hubs Main Line Pasir Ris • All production to be undertaken by SMRT Media • All production to be undertaken by SMRT Media Hubs Circle Line Dakota, MacPherson, Mountbatten, Tai Seng

Material Size (mm) H1,800 x W1,200 Material Size (mm) H1,500 x W3,050 Display Size (mm) H1,715 x W1,145 Display Size (mm) H1,450 x W2,970 Estimated Production Cost $70 per piece Estimated Production Cost $200 per piece 36 37 BILLBOARDS BILLBOARDS BILLBOARDS SMRT MEDIA SMRT BULKHEADS CONCOURSE LIGHTBOXES

Weekly Rate ($ per poster per station) Panel No. Material Size Display Size H x W (mm) H x W (mm) Premium Cosmo Lifestyle Hubs 1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890 Main Line 660 3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990 Stations Panel No. Weekly Rate ($ per poster) Stations 5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990 Premium City Hall 1 1,600 Premium Main Line Raffles Place Estimated $180 per piece Orchard 1 1,200 Note: Production Cost • Min ad period: 13 weeks • All production to be undertaken by SMRT Media 2, 3 2,000 For enquiries on other Bulkheads, Raffles Place 1, 4 1,600 please contact our sales team. Email: [email protected] 2, 3, 5, 6 1,200 Tel: 6331 1383 BILLBOARDS Note: Estimated Production Cost Vary by size of panel • Min ad period: 13 weeks • All production to be undertaken by SMRT Media LARGE Weekly Rate ($ per network per station) FORMAT BILLBOARDS Premium Cosmo Lifestyle Hubs ESCALATOR Main Line 900 500 LIGHTBOXES Stations CROWN Cosmo Main Line Tampines NETWORKS Hubs Main Line Pasir Ris, Tiong Bahru Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Main Line 2,200 1,870

Stations Panel Material Size Display Size No. H x W (mm) H x W (mm) Material Size (mm) H735 x W485 Raffles Place 1 - 5 1,655 x 5,730 1,595 x 5,680 Display Size (mm) H720 x W470 6 - 7 1,680 x 5,800 1,605 x 5,680 No. of Panels 10 panels per network 8 1,655 x 4,340 1,615 x 4,250 Estimated $800 per piece Estimated $240 per network Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680 Production Cost of 10 pieces Production Cost Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580 Note: Note: • Min ad period: 13 weeks Tanjong Pagar 1 - 5 1,678 x 5,730 1,608 x 5,680 • Min ad period: 13 weeks • All production to be undertaken by SMRT Media • All production to be undertaken by SMRT Media 38 39 ROADS ROADS

SMRT MEDIA SMRT BUS HANGERS

Whole Bus Monthly Rate ($ per distribution)

ROADS 20,000 hangers across 7,000 Note: 10 buses per distribution • Min ad period: 1 month BUSES • Includes production cost for 1 design only

Note: • Min ad period: 3 months • All production to be undertaken by SMRT Media

Type Weekly Rate ($ per bus) Fab Pro Omni (Long Haul Estimated Production (Shopping) (Business) / Feeder service) Cost ($ per bus) Wholly Painted Bus (17.5m) 850 800 700 2,650 Wholly Painted Bus (12m) 700 600 525 2,000 Full Rear Panel 150 400 In-bus Panel 40 50

ROADS BUS INTERCHANGE BANNERS

Interchanges Banner No. Monthly Rate ($ per banner) Bukit Panjang 1, 2 1,600

Choa Chu Kang 1, 2, 3 1,600 Taxi Type Weekly Rate Woodlands 1, 2, 3, 4, 5 2,000 ROADS ($ per taxi) Yishun 1, 2, 3 2,000 Epica Taxi Wholly 80 TAXIS Painted Taxi Note: • Min ad period: 1 month • Size vary by banner • Site measurements are required Note: • Banner schemes are subject to approval from authorities • Min ad period: 3 months • All production to be undertaken by SMRT Media • Min quantity: 50 taxis • Production costs will be provided upon request • Includes production costs 40 41 SMRT MEDIA SMRT

TESTIMONIALS We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities ROYCE’ “ for us to reach out to our target audience. By strategically

placing our communications in prominent spots where it can

be easily viewed, our message has reached out to a sizeable portion of daily commuters. SMRT Media is proven to be “ effective in mass interaction and audience activation. Janice Cai Account Manager Adbox Advertising Pte Ltd

TESTIMONIALS We were able to reach a large group of captive audiences

with SMRT’s concept train, and reinforced our new brand SUPER “ message throughout their journeys. We received very “ positive feedback from the public about the Super Smile COFFEE campaign in SMRT trains. Lillian Wong Marketing Manager Super Coffee Corporation Pte Ltd 42 43

TESTIMONIALS SMRT MEDIA SMRT PANADOL

We launched the latest 2-in-1 Cough & Cold Relief on SMRT’s iBillboards “ @ Raffles, comprising two large format LED digital screens at Raffles Place MRT Station. This medium allowed us to

highlight our fast action and non-drowsy

formula in a dynamic and captivating way. The campaign successfully targeted “ professionals and executives, and raised both awareness and sales. May Tan Brand Manager GlaxoSmithKline Pte Ltd

TESTIMONIALS SILKPRO

SMRT Media gave us the opportunity to create a synchronised advertising experience “ across their extensive train and road network. Their expertise and attention to details made outdoor advertising a confident solution for our brands. Outdoor advertising will continue to be an instrumental component of Silkpro’s future marketing and advertising plan, to help us achieve our goal of increasing

brand and product awareness, and more.

Moving forward, we will definitely choose SMRT Media as an effective platform for “ our integrated media plan.

Lervinia Swee Marketing Manager Tohtonku (S) Pte Ltd 44 45 SMRT MEDIA SMRT

We are impressed that the linkway advertising space TESTIMONIALS turned out to be more than just a static wall. It allowed “ us to engage consumers while generating hype for the SAMSUNG sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined

motion and sound to fully immerse commuters in the

S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along “ the prime Orchard Road shopping belt effectively. Irene Ng Vice President of Marketing Samsung Asia Pte Ltd

TESTIMONIALS DULUX

We wanted an impactful way to inspire Singaporeans, and help “ them visualize what colours can do in beautifying their living spaces. SMRT’s train stations have some of the best platforms to portray interesting concepts and designs

to engage consumers’ minds.

We love how compelling transit advertising is, and are looking “ forward to greater partnerships.

Josephine Lee Head of Marketing, Singapore and New Markets Akzo Nobel Paints Singapore Pte Ltd 46 GUIDELINES FOR TERMS & CONDITIONS 47

1. INTERPRETATION 4. ADVERTISING COMMISSION 8. GENERAL LIEN

SMRT MEDIA SMRT ADVERTISING (a) In this Agreement, the following All accredited advertising agencies will be SMRTI shall be entitled to a general lien, expressions shall have the entitled to an agency commission of 15% where appropriate, on any Advertising following meanings: of the Contract Amount less any such Materials in SMRTI’s possession for all “Advertiser/Company” means the person discount given by SMRTI to the sums, whether liquidated or not, due from Approval of Artwork (including a body corporate or incorporate) Advertiser/Company. the Advertiser/Company to SMRTI. who has entered into this Agreement with SMRTI and shall include his 5. ADVERTISING RATES 9. UPFRONT PAYMENT 1) One coloured copy of Final Artwork (FA) must be 3) For window sticker, the flip of the visual for the other successors in title and assigns. (a) Save for advertisements on taxis, all (a) In the event that the Advertiser/ “Advertising Rate” means such rate Advertising Rates are exclusive of the Company’s registered office is not submitted to SMRT Media for approval at least side of the stickers facing the platform should quoted by SMRTI herein or otherwise Production Costs and the cost of located within Singapore or SMRTI in 3 weeks before the Display Commencement be submitted. for advertisement space. the Advertising Materials, both of its sole discretion deems necessary, “SMRTI” means SMRT Investments which shall be borne fully by the SMRTI may request for full payment of Date. SMRT Media reserves the right to reject Pte Ltd and shall include its successors Advertiser/Company. the Contract Amount prior to the Display a FA which, in its opinion is objectionable, 4) SMRT Media shall not be liable for any late-posting in title and assigns. Commencement Date and the Advertiser/ “Contract Amount” means the total 6. CHANGE OF ADVERTISING RATES Company shall be responsible for controversial or likely to elicit negative feedback of the advertisement materials due to late delivery aggregate value of the contract AND CONDITIONS ensuring that SMRTI receives the from the public, or for any other reasons. (exclusive of all applicable taxes). For (a) SMRTI shall be entitled at any time to same at least fourteen (14) days prior of FA. The charge for displaying them shall the avoidance of doubt, any deductions vary or adjust the to the Display Commencement Date. be calculated from the commencement of the made by SMRTI pursuant to this (i) Advertising Rates and/or However, in the event that the Agreement or otherwise and/or additional (ii) these terms and conditions. Advertiser/Company’s registered office Advertising Material Contract Period. payments made by the Advertiser/ If SMRTI exercises such right, it will is within Singapore, SMRTI may in its Company pursuant to Clause 16 of give written notice of such change to sole discretion, request for payment of this Agreement shall not go towards or the Advertiser/Company and, any fifty percent (50%) of the Contract 1) All advertising materials shall meet our Collection of Advertisement Materials in any way affect the computation of such changes by SMRTI shall, Amount prior to the Display requirements. SMRT Media reserves the right the total aggregate value unless the unless the Advertiser/Company Commencement Date and the parties so consent in writing. exercises its right under Clause 6(b) Advertiser/Company shall be to reject any advertising materials that do not Advertiser shall collect all advertising materials within “Contract Period” means the period below, take effect on the date responsible for ensuring that SMRTI adhere to the requirements. All CD must be 14 days from the expiry of the Contract Period or during which the advertisement specified by SMRTI in such written receives the same at least fourteen is displayed. notice or four (4) weeks after service (14) days prior to the Display submitted to SMRT Media at least 2 weeks date of termination of the Agreement, whichever “Display Timing” means the daily timing of such written notice on the Commencement Date. In cases where before commencement date of the Display. during which the advertisement Advertiser/Company, whichever date the Contract Amount consists of is earlier. Posters that are not collected will be is displayed. is the later. production cost for stickers or posters disposed accordingly. “Display Commencement Date” refers (b) In the event that SMRTI exercises its rights SMRTI may request for full payment of to the date from which the display of the under Clause 6(a) to vary or adjust the the Contract Amount prior to the 2) All artwork (including associated files and fonts advertisements shall commence as (i) Advertising Rates and/ or commencement of the production. used in the artwork) for posters shall be saved specified in the Order. (ii) these terms and conditions, (b) The Advertiser/Company agrees that “Order” means an order for the display of the Advertiser/Company shall be SMRTI shall have the right to, at SMRTI’s and delivered to SMRT Media at least 3 weeks advertisement space placed with SMRTI entitled to cancel any Order it had sole discretion, use any monies paid by before commencement date to the display in the and/or order for production of stickers placed with SMRTI prior to such the Advertiser/Company under Clause or posters. changes without incurring any 9(a) to offset against any amounts due following format: “Production Costs” means all costs, liability by giving SMRTI and owing to SMRTI from the Advertiser/ a) Output: CD-ROM or DVD-ROM charges, fees and expenses incurred for two (2) weeks written notice of Company (whether as a result of the the material creation of advertisement(s) cancellation of Order within Advertiser/Company’s breach of the b) Software used: Freehand MX, Illustrator CS, arising out of or in connection with two (2) weeks from the date of it terms herein or otherwise), without Photoshop CS, Indesign CS. an Order. being so informed by SMRTI. If further reference to the Advertiser/ “Artwork” is the Final Artwork (FA) that SMRTI does not receive any such Company. c) Scanned image should be CMYK and saved the Company/Advertiser provides written notice from the Advertiser/ (c) In the event that SMRTI exercises its to SMRTI for purpose of the Company within the aforementioned right to make any deductions or offset as TIF (not compressed) or EPS format or advertisement production. period, the cancellation fees under from or against any upfront payment of PSD format. “Advertising Materials” are the final Clause 10 shall be payable by the the Contract Amount pursuant to the products that are displayed on SMRT’s Advertiser/ Company if the terms herein, the Advertiser/Company d) Minimum image requirement: advertisement spaces. Advertiser/Company decides to shall, forthwith on demand by SMRTI, For bus, taxi and train exterior make any cancellations after the pay SMRTI the full amount so deducted 2. TERMS AND CONDITIONS FOR aforementioned two (2) weeks period. or offset by SMRTI in cash or by such – min. 300 dpi on actual size ANY ORDER other method as may be instructed by For posters and other sticker schemes (a) These terms and conditions shall 7. PAYMENTS SMRTI in writing. (i) be deemed to have been accepted (a) Subject always to Clause 9 below, all – min. 300 dpi on actual size and agreed to by the Advertiser/ other payments by the Advertiser/ 10. CANCELLATION OF ANY ORDER e) All files must be in layers format. Company when he places an Company shall be made: (a) Subject always to the right of SMRTI Order; and (i) thirty (30) days after the date of the to allow the same at its sole discretion f) Text and layout: preferably to be done in (ii) not be varied or amended without relevant invoice or by the due date and without prejudice to any of the the prior written consent of SMRTI. specified in SMRTI’s invoices; and other rights and/or remedies of SMRTI, Freehand software, converted to path. (b) SMRTI shall not be bound by any (ii) unless otherwise instructed in writing the Advertiser/Company may, without g) A copy of the visual in PDF low resolution terms or rates stated on or that by SMRTI, by crossed cheques prejudice to Clauses 7, 8 and 9, be accompany (for eg are annexed or drawn in favour of SMRTI, and with entitled, to cancel any Order for should be submitted in the CD. attached to) any Order. the invoice number written behind advertisement space by way of written such cheques if they are not notice to SMRTI provided always that 3. ADVERTISING AGENCIES/ accompanied by a covering letter or the Advertiser/Company pays to SMRTI MEDIA SPECIALIST copy of the relevant SMRTI’s invoice. the following amounts for such An Advertiser/Company who is an advertising (b) Interest at the rate of 1% per month shall cancellation: agency or media specialist shall be deemed be charged by SMRTI for and on any (i) If before the Display Commencement to contract as principal with such rights and all late payments. Date, 50% of the Contract Amount and liabilities including (without limitation) (c) The Advertiser/Company agrees to should such written notice be full responsibility to make punctual and reimburse SMRTI for any legal fees received by SMRTI less than eight complete payments as required under this and charges incurred by SMRTI as a (8) weeks (but more than four (4) Agreement and full authority to approve result of the Advertiser/Company not weeks) before the Display and/or amend the Advertising Materials. fulfilling its obligations to make Commencement Date OR 80% of payments according to Clause 7(a)(i). 48 the Contract Amount should such wordings provided by them shall have the Advertising Materials displayed 16. LATE OR NON-DELIVERY (d) SMRTI shall also not be liable or in any 20. COLLECTION OF ADVERTISING 49 written notice be received by SMRTI not infringe any intellectual property on them. The remaining taxis will have the Notwithstanding any late delivery or way responsible to the Advertiser/ MATERIALS AFTER THE EXPIRY OR less than four (4) weeks before the rights of any third parties and shall Advertising Materials displayed on them non-delivery of such Final Artwork by Company nor shall the Advertiser/ TERMINATION OF THIS AGREEMENT Display Commencement Date ; indemnify SMRTI for any loss or after the Display Commencement Date. Advertiser/Company, the charge for Company have any claim against SMRTI The Advertiser/Company shall collect all (ii) If after the Display Commencement damage arising out of or in relation (e) In relation to digital platforms and displaying them shall be calculated from in respect of any cost, expense, damage Advertising Materials supplied to SMRTI date, 50% of the Advertising Rates to such infringement. iViewSMRT only the commencement of the Contract Period or loss arising out of or related to or in within 14 days from the expiry of the

SMRT MEDIA SMRT of the remaining Contract Period (i) SMRTI shall be entitled to change stated in the Agreement without SMRTI connection with (i) the removal or Contract Period or date of termination of should such written notice be received 12. DISPLAY OF ADVERTISEMENTS the location of any of the iViewSMRT, being liable for any delays arising from discontinuance (by SMRTI or its authorized this Agreement, whichever is earlier. by SMRTI less than eight (8) weeks (a) In the event that the Advertiser/Company the dates of the Contract Period, such late delivery or non-delivery. During representative) of any display of any In the event of late collection or (but more than four (4) weeks) before wishes to make any changes to the the Display Timing, the position of any period of non-display of Advertising Advertising Materials or (ii) the cancellation non-collection of such Advertising the expiry of the Contract Period OR Display Commencement Period stated the display of any of the advertisements Materials, SMRTI shall have the absolute of any Order at the request, directions, Materials, SMRTI shall: 80% of the Advertising Rates of the in the Order, the Advertiser/Company and/or the Advertising Materials right to display any other Advertising instructions or order of any statutory (i) not be liable to return them after they remaining Contract Period should may so request in writing at least without prior reference or notice to Materials as it deems fit. body or relevant authority, such as but have been displayed; and such written notice be received by four (4) weeks in advance and all such the Advertiser/Company and at not limited to the Land Transport (ii) be entitled to destroy or dispose of SMRTI less than four (4) weeks requests shall be subject to SMRTI’s sole and absolute discretion. 17. CHANGE OF ADVERTISING MATERIALS Authority of Singapore. For the avoidance them in any manner as it deems fit before the expiry of the Contract (i) SMRTI’s right to agree to such (ii) The Advertiser/Company (a) The Advertiser/Company shall give of doubt, SMRTI shall not be obliged without any liability whatsoever. Period. request(s) at its sole and undisputed acknowledges that SMRTI shall SMRTI at least four (4) weeks’ prior to give any prior notice to the Advertiser/ (iii) all of the Production Costs incurred discretion; and have the right at all times to, without written notice for a change of Company of SMRTI’s intention to remove 21. STATUTORY REQUIREMENTS up to the date of cancellation; and (ii) the deduction of 20% of the Contract prior notice or reference to the Advertising Materials. or discontinue the display of any such (a) SMRTI shall comply with all statutory (iv) the cost of all commitments to third Amount by SMRTI in respect of the Advertiser/Company, stop, suspend (b) SMRTI will use reasonable efforts to Advertising Materials or its intention to and regulatory requirements, instructions parties and works in progress. third and each subsequent request or disrupt any of the advertisements complete the change of Advertising cancel any Order under this Clause. and/or directions concerning the (b) Notwithstanding the aforementioned, thereafter made by the Advertiser/ displayed on the iViewSMRT Materials within 10 days. (e) Notwithstanding any other provision use of any site for the display of in the event SMRTI exercises its right Company from any monies paid to (whether the advertisement is (c) Notwithstanding Clause 17(b) above, contained herein, advertisements. The Advertiser/ to refuse to allow the Advertiser/ SMRTI pursuant to Clause 9. playing midway or otherwise). in the event that the Advertiser/ (i) In no event will SMRTI be liable for Company shall be responsible and Company’s proposed cancellation (b) In relation to advertisements on trains (iii) The Advertiser/Company Company requests for a change or any special, indirect, incidental or shall indemnify SMRTI fully for and (whether or not the Advertiser/Company and MRT/LRT stations only acknowledges that SMRTI does not touch-up or repair of the Advertising consequential damages (including against any liability, loss or damage is willing to pay or has paid the (i) SMRTI shall use its reasonable guarantee the smooth running or Materials and during the period of without limitation any losses or arising out of or in connection with or abovementioned amounts), SMRTI shall endeavours to display the Advertising the quality of the display of any such change, touch-up or repair, the damages resulting from loss of use related to the advertisements (or the have the right to proceed with the Order Materials on the Display advertisements on the iViewSMRT, relevant bus(es), train(s) and/or taxi(s) or profits and/or loss of revenue subject matter or content thereof). and the Advertiser/Company shall be Commencement Date but shall not and that such display may be affected are not in operation (“Downtime”). arising out of or connected with this (b) The Advertiser/Company warrants and liable to pay the entire Contract Amount. be obliged to do the same. (negatively) or marred (completely) The Advertiser/Company shall pay to Agreement) even if SMRTI has been undertakes that: (ii) SMRTI may start posting the by various disruptions (audio or SMRTI the following additional charges advised of the possibility of such (i) all Advertising Materials comply 11. PRODUCTION OF STICKERS Advertising Materials on the night visual) such as station announcements within 30 days of the Advertiser/ losses or damages. This limitation with all statutory, regulatory and AND POSTERS prior to the Display Commencement or emergency/safety messages. Company’s request: will apply regardless of the form of other legal requirements and (a) The selection of production house for Date and will complete the posting (iv) In the event that the Advertiser/ action brought against SMRTI. provisions, including but not limited the stickers and posters shall be within 5 working days after the Company decides to purchase the Down Time (ii) Under no circumstances whatsoever to the Code of Advertising Practice determined by SMRTI. Display Commencement Date. services of any third party in relation shall SMRTI’s total and cumulative laid down by the Advertising Wholly Painted Bus $600 per bus per day (b) In the event of any deviation to Clause Removal of posters will take place to advertising on digital platforms liability for all losses or damages Standards Authority of Singapore; 11(a) by Advertiser/Company, SMRTI similarly during the allotted times and as promoted, operated, offered Full Rear/ $300 per bus per 4 hours arising out of or in connection with (ii) all necessary consents, licences shall charge an additional 10% of prior to and after the date fixed for or marketed by SMRTI to the Side advertisement this Agreement or the termination and payments for use of any production cost of the stickers and the completion of any Order. Advertiser/Company, the Advertiser/ Wholly Painted Taxi $200 per day per taxi of this Agreement exceed the intellectual property, material or posters to the Advertiser/Company. (iii) SMRTI reserves the right to unilaterally Company agrees that it shall abide maximum aggregate amount of appearance of any person in the (c) The Advertiser/Company shall provide change the Display Commencement by the terms and conditions dictated Taxi Door $200 per day per taxi 20% of the Contract Amount. Advertising Materials have been SMRTI with high resolution images Date by giving four (4) weeks prior by such third party for such services Taxi Top $200 per day per taxi obtained or made; suitable for the production of stickers written notice to the Advertiser/ and that SMRTI shall not be liable 19. SMRTI’S RIGHT TO REFUSE OR (iii) it shall comply with its obligations and/or posters. SMRTI shall not be liable Company. or accountable in any way for the Concept Trains $1,000 per day per train DISCONTINUE DISPLAY OF herein; and for any poorly produced images on the ADVERTISING MATERIALS (c) In relation to buses only performance, non-performance or Train Window Stickers $500 per half day per train (iv) the Advertiser/Company shall keep stickers and/or posters due to (i) SMRTI shall be entitled to change standard of performance of (a) SMRTI shall be entitled to, without SMRTI fully indemnified against all inappropriate resolution images provided. the routes of any of the buses, the such services. 18. LIABILITY prior notice or reference to the claims, liabilities, actions, demands, (d) SMRTI may submit proofs for the areas or positions for the display of (a) SMRTI shall not be liable for (i) any loss Advertiser/Company and without damages, losses, costs and expenses Advertiser/Company’s approval, should the Advertising Materials on the buses 13. APPROVAL OF ARTWORK & of or damage to Advertising Materials incurring any responsibility or liability of whatever nature and howsoever there be any alterations or changes, without prior reference or notice to COMMENCEMENT OF DISPLAY supplied to SMRTI; (ii) any non-display, on the part of SMRTI, refuse to accept caused including (without limitation) SMRTI may charge the Advertiser/ the Advertiser/Company and at CHARGE late display or incorrect display of or discontinue or remove the display claims of defamation, infringement Company an additional charge. SMRTI’s sole and absolute discretion. The Advertiser/Company must obtain advertisements for whatsoever reason, of any Advertising Materials supplied of copyrights, trade marks or any (e) Once the proofs are approved by the (ii) SMRTI shall be entitled to change SMRTI’s written approval of the Artwork and/or (iii) the display of any damaged to it by the Advertiser/Company if: non-compliance with applicable Advertiser/Company, SMRTI shall not the Contract Period without prior (including but not limited to video clips, Advertising Materials, unless and except (i) in SMRTI’s opinion, they are statutory or other regulatory bear any liability as long as the final reference or notice to the Advertiser/ television commercial clips and static when SMRTI is proven to be wilfully and objectionable, inappropriate, likely requirements. product is produced in accordance to Company. While SMRTI shall use posters) at least three (3) weeks before the grossly negligent. to cause offence, damaged, defaced, the approved proofs. The Advertiser/ reasonable endeavours to display Display Commencement Date. (b) SMRTI shall have the right, after giving or unsuitable for any reason; 22. FORCE MAJEURE Company acknowledges and agrees the Advertising Materials supplied Notwithstanding any delay or withholding the Advertiser/Company reasonable (ii) the Advertiser/Company is in SMRTI shall not be obliged to perform that they bear the responsibility to check by the Advertiser/Company during of such written approval by SMRTI, the notice, (i) to cancel any Order or (ii) to breach of Clauses 7 and/or 9; any of its obligations under this Agreement the accuracy of the Artwork, images, the Contract Period, the Advertiser/ Advertiser/Company shall be liable to pay alter the position of or withdraw (iii) the advertisements do not comply and/or be deemed to be in breach of this logos or wordings in the proofs. Company agrees and accepts that for the display of Advertising Materials from temporarily or permanently any item of with the specifications stipulated by Agreement by reason of its failure to (f) If the Advertiser/Company has given SMRTI shall not be obliged to do the commencement date of this Agreement. advertising media for operational, SMRTI pursuant to Clause 15; perform its obligations due to any cause prior instructions to proceed without the same. aesthetic or other reasons and no (iv) the advertisements or the Advertiser/ or causes beyond its control (an event of the need for their approval of the proofs, (iii) On the Display Commencement 14. SUPPLY OF FINAL ARTWORK claims of any nature shall be made Company do/does not comply with “Force Majeure”). Without prejudice to the SMRTI shall not bear any liability for Date, only 50% of the agreed Once SMRTI has given its written approval against SMRTI in respect thereof. the relevant provisions of Clause 21; or generality of the foregoing, the following the printing outcome of the end product. number of buses in the Order will of the Artwork, the Advertiser/Company (c) SMRTI shall not be liable or in any way (v) any statutory body or relevant shall be regarded as such causes: (g) SMRTI shall not be responsible for any have the Advertising Materials shall supply and deliver all Final Artwork at responsible to the Advertiser/Company authority so requests, directs, instructs (i) acts of God, lighting, floods, fire, delay in the production of the Order if displayed on them. The remaining its own expense to SMRTI at least fourteen nor shall the Advertiser/Company have or orders (and the Advertiser/Company explosion, tempest or accident; the delay is caused by the Advertiser/ buses will have the Advertising (14) days before the Display Commencement any claim against SMRTI in respect of acknowledges that in such case, it (ii) nationalisation, expropriation, acts of war, Company or if there is any request for Material displayed on them after Date. Such delivery shall be addressed any damage or loss howsoever caused, shall not make any claims against such terrorism, civil interest, riots, strikes or suspension by the Advertiser/Company. the Display Commencement Date. and delivered to SMRTI at its current and including but not limited to statutory body or relevant authority nuclear fission; and; (h) Notwithstanding clause 10, if the (d) In relation to taxis only address or to such other address or disruption or loss of business, or access, and SMRTI shall not be liable or in (iii) any other circumstances beyond the Advertiser/Company cancels the order (i) SMRTI shall be entitled to change addresses as SMRTI shall specify. inconvenience, costs and expenses any way responsible to the control of the quality workshop including for production of stickers and posters the dates of the Contract Period, arising out of any works carried out to, Advertiser/Company). without limitation, outbreak of epidemics before approving the proofs or before the positions for the display of 15. COMPLIANCE WITH SPECIFICATIONS on or in the vicinity of the Station, (b) The Advertiser/Company acknowledges and infectious diseases such as severe production has started, there will be no Advertising Materials without prior All Advertising Materials supplied to including works carried out by any third that the exercise by SMRTI of its right acute respiratory syndrome, bird flu, charges payable by the Advertiser/ reference or notice to the Advertiser/ SMRTI by the Advertiser/Company shall party, which impacts (including but not under Clause 19 is without prejudice to plagues, quarantine restrictions. Company except for the cost of materials Company and at SMRTI’s sole and comply with such specification and limited to the obstruction or destruction SMRTI’s right to recover any sums of which were specially purchased or absolute discretion. requirements of SMRTI as may be varied of) the Advertisements or the Display money that are owing by the ordered for this Order. (ii) On the Display Commencement by it without prior written notice or reference of Advertisements, unless and except Advertiser/Company to SMRTI. (i) The Advertiser/Company shall ensure Date, only 50% of the agreed to the Advertiser/Company from time when SMRTI is proven to be wilfully that all Artwork, images, logos or number of taxis in the Order will to time. and grossly negligent. 50 23. ASSIGNMENT upgraded, SMRTI shall be entitled to 51 The Advertiser/Company shall not assign (i) relocate the Advertising Materials to his rights and obligations in whole or in part another part of the MRT Station as under this Agreement without the prior SMRTI in its sole discretion shall written consent of SMRTI. The Advertiser/ decide; without prior notification to Company agrees and accepts that SMRTI the Advertiser/Company and/or

SMRT MEDIA SMRT shall be entitled to assign its rights and (ii) delay the display of the Advertising obligations in whole or in part under this Materials for such a period as solely Agreement without requiring the determined by SMRTI, whether or Advertiser/Company’s consent. not notice to the Advertiser/ Company is given; and/or 24. RENEWAL (iii) terminate this Agreement by giving SMRTI may give priority to any Orders the Advertiser/Company at least which are bookings for renewal of existing 7 days notice in writing to that effect. advertisements made by the Advertiser/ SMRTI shall not be liable to anyone Company in writing received at least four for any damages, losses, costs and/or (4) weeks before the expiry of the Contract expenses or for any compensation or Period. For the avoidance of doubt, the reimbursement or refund of any Advertiser/Company accepts and agrees monies howsoever arising out of that in any event, such renewals are not or in connection with any of the guaranteed by SMRTI. above-mentioned rights so exercised by SMRTI in its sole and 25. SUSPENSION undisputed discretion. Without prejudice to SMRTI’s rights specified in Clause 18, it shall be entitled 27. NOTICES to suspend the display of any advertisements Any notice given hereunder may be delivered under any Order without prior reference or or sent by hand or by post or by email notice to the Advertiser/Company if the and shall be deemed to be served if sent by Advertiser/Company is in breach of Clauses hand at the time of delivery and if sent by 7 and/or 9. Remounting of suspended post to the address of the party to be Advertising Materials will be subject to served as specified on the Order or such additional charges as specified in Clause other address as may be notified in 17 for change of Advertising Materials. writing from time to time 48 hours after posting and if sent by email to the 26. TERMINATION email address of the party to be (a) If at any time served as specified on the Order or such (i) any lawful authority shall lawfully other email address as may be notified withdraw, or refuse to renew any in writing from time to time at the time of consent previously given, or shall transmission provided the confirmation require SMRTI to remove any copy is sent by post. advertisements; or (ii) the Advertiser/Company shall become 28. SEVERANCE bankrupt or go into liquidation or The various clauses and sub-clauses SMRTI is of the opinion that the of this Agreement are severable and Advertiser/Company is or will be in if any provision is held to be invalid or financial difficulties; or unenforceable by any court of competent (iii) a receiver shall be appointed of the jurisdiction then such invalidity or whole or any part of the Advertiser/ unenforceability shall not affect the Company’s undertakings; or remaining provisions of this Agreement (iv) the Advertiser/Company breaches its which shall remain in full force and effect. obligation(s) under Clauses 7 and/ or Clause 9 of the Agreement (and 29. WAIVER such breach of Clause 9 shall be The failure by SMRTI to enforce at any deemed as one which is incapable of time or for any period any one or more of being remedied); or the terms and conditions of this Agreement (v) subject to Clause 26(a)(iv) above, shall not be a waiver of them or of the right there shall have been a breach by the at any time thereafter to enforce all terms Advertiser/Company of any of these and conditions of this Agreement. terms and conditions and in the case of a breach capable of being 30. ENTIRE UNDERSTANDING remedied, where such breach shall This Agreement constitutes the entire not have been remedied within understanding of the parties and 10 days of a written request to remedy supercedes all prior written or oral the same, then SMRTI shall be proposals of agreement between the entitled to terminate the Agreement parties pertaining to the subject matter. forthwith in whole or in part by notice in writing without incurring any 31. GOVERNING LAW responsibility or liability on the part This Agreement shall be governed by and of SMRTI and without prejudice to interpreted in accordance with the laws of its rights to recover whatever sums the Republic of Singapore and the parties of money that are owing by the hereby submit to the non-exclusive Advertiser/Company or any other jurisdiction of the Singapore courts. rights that it may be entitled to hereunder, at law or in equity. All accrued rights or liabilities of SMRT Investments Pte Ltd either party and any provision which 251 North Bridge Road is expressly or by implication intended to come into or continue in force on Singapore 179102 or after such termination shall not be affected. SMRT is committed to economic and ecological (b) In the event that the land in the vicinity sustainability. Our efforts in environmental conservation T 6331 1383 of the MRT Station and/or the MRT include energy, water, waste and air management. E [email protected] Station or parts thereof is developed, redeveloped, renovated, retrofitted or © SMRT Media 2014 • Information is correct at time of print. SMRT Media 52 SMRT MEDIA SMRT