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MAR information 11 V 15 | N 02 outlook THE MAGAZINE OF THE SPECIAL LIBRARIES ASSOCIATION LIBRARIANS AND THEIR IMAGE Download it now from the iTunes Store. Download it now fr ACSthe Mobile iTunes is a new Store. application for the iPad, iPhone, and iPod Touch. ACS Mobile is a new It allows you to stay current with the latest researchapplication and news results for from the iP one searchable,iPhone, scrollable and index. iPod This Touch comprehensive application features new Articles ASAPItSM allows listings you from to stayall current with the ACS journals latestthe moment research they’re and news results fr posted to theone web. searchable, scrollable index comprehensive application featur Articles ASAPSM listings from all ACS journals the moment they’ posted to the web. For more details and a video demonstration go to www.acsmobile.org For more details and a video demonstration g www.acsmobile.org MAR information 11 V 15 | N 02 outlook THE MAGAZINE OF THE SPECIAL LIBRARIES ASSOCIATION INFO VIEW SLA 2011 KEYNOTE SPEAKER 3 Building New Librarians 20 ‘Focus on the Things that JANICE LACHANCE Matter to Members’ STUART HALES INSIDE INFO 4 Board Candidates INFO TECH Named · Award to Help 24 Cool Stuff with Librarian Become More Transformational Involved in SLA · Former Potential Apple Leader Posts to STEPHEN ABRAM ‘Future Ready’ Blog INFO BUSINESS FOCUS: INFO NEWS 26 A Positive Impact 6 Top-Flight Researchers on Perceptions Use ‘Gateway’ Websites LIBRARIANS AND DEBBIE SCHACHTER FOCUS: More Often · More THEIRTITLE IMAGE HERE Employees Using Smartphones to Perform 28 Coming Events Work Duties Remotely Ad Index 7 # Yes,Title It Still here Matters RUTHAUTHOR KNEALE RESEARCH METRICS 17 Measuring the 8 16Dressing Title here Like We Mean It Impact of Research MALLORY K. OLGUIN, MLIS, AND JAMES KING, MLIS AUTHOR TONY STANKUS, MLS, FSLA 12 You Are Responsible for Your Performance Assessment JEFFREY PFEFFER, PHD 14 Advocacy and Image: Partners in Creating a Value Proposition SUSAN DIMATTIA, MBA, MLS, FSLA information outlook The Magazine of the Special Libraries Association Vol. 15, No. 02 March 2011 Information Outlook Advisory Council: Doris Helfer (chair), Julio dos Anjos, Susan DiMattia, Dennie Heye, Jill Hurst-Wahl, David Shumaker, Tony Stankus, Justine Wheeler Editor: Stuart Hales Graphic Design: Thought Word & Deed Information Outlook® (ISSN 1091-0808) is published 8 times a year (January/February, March, April/May, June, July/ August, September, October/November, December) by the Special Libraries Association, 331 South Patrick Street, Alexandria, Virginia 22314, [email protected]. +1 703.647.4900 Subscription Rates: Annual subscription, US$ 160 United States; US$ 175 International. Single issue, US$ 20. Please report missing copies promptly to [email protected]. To ensure continuous delivery of Information Outlook, please notify SLA promptly of address changes by writing [email protected]. When submitting address changes, please include all the information on the mailing label. Changes may not go into effect for four to six weeks. Postmaster: Send address changes to: Information Outlook: Subscriptions Special Libraries Association 331 South Patrick Street Alexandria, VA 22314-3501 SLA 2011 Annual Conference & INFO-EXPO USA Periodicals postage paid at Alexandria, Virginia, and 12 – 15 June 2011 at additional mailing offces. Canadian Publications Mail Agreement #40031619. Return undeliverable Pennsylvania Convention Center • Philadelphia, Pennsylvania USA Canadian addresses to: P.O. Box 1051, Fort Erie, ON L2A 6C7. Advertising: Acceptance of an advertisement does not Featuring Keynote Speakers: constitute endorsement of the product by the Special Libraries Association. Thomas Friedman To advertise, contact: Three-time Pulitzer Prize winner and author of Hot, Flat and Crowded. Julie Mines SLA James Kane 331 S. Patrick Street Researcher and consultant on Alexandria, Virginia 22314 building loyalty and connections. Phone: +1.703.647.4942 Fax: +1.703.647.4901 [email protected] Information Outlook® is a registered trademark of the Special Libraries Association. © 2011 by Special Libraries Association Material protected by this copyright may be photocopied for the non-commercial purpose of scholarship or research. www.sla.org/Philly2011 [email protected] 1 0 01 To view Information Outlook online go to: _ 1 11_ 1 http://www.sla.org/io/ 011_ 01 0 2 A2 LA2 SLA2 SLA 2 INFORMATION OUTLOOK V15 N02 MARCH 2011 INFO VIEW Building New Librarians As if all this were not enough for even By taking advantage of all that SLA has to offer, the most ambitious and engaged infor- today’s information professionals can change the mation professional, SLA 2011 will fea- image others have of them as well as the image ture something new—the Need to Know they have of themselves. Forum (N2K). Through a series of eight sessions and a networking lunch, forum BY JANICE LACHANCE, SLA CEO attendees will discuss how best-in-class information solutions help organizations be more competitive, avoid lawsuits, Did you see any librarians in the crowds valuable information, half the cost that improve internal collaboration, and of protesters in Egypt, Libya, or the non-members must pay. increase innovation. The goal of N2K is other Middle Eastern countries that At our 2011 Annual Conference and to draw in as many people as possible have experienced political turmoil INFO-EXPO in Philadelphia, the oppor- who are not aware of the versatile skill recently? Frankly, it would not surprise tunities multiply exponentially—and so sets that SLA members possess, and me if some information professionals does the value. On Saturday, June 11, tell them what they need to know. had taken to the streets. After all, one of and Sunday, June 12, attendees can Attending the N2K Forum and the the common threads in these protests is take their pick of several continuing annual conference, enrolling in the government censorship, which is anath- education courses on topics ranging certificate courses or continuing educa- ema to members of our profession. from engaging senior management in tion courses, participating in Click U Granted, the notion of a librarian as your library’s mission to thinking stra- Webinars, reading Information Outlook, a protester, shouting slogans and per- tegically to communicating effectively and taking part in chapter and division haps even throwing rocks, is at odds in the workplace. Also on those days, activities are a far cry from marching with the time-honored image of a shy, Click U is offering certificate courses in in rallies and protesting against injus- retiring, middle-aged man or woman copyright compliance and education, tice. But they will help transform your quietly shelving books and rearrang- competitive intelligence practice, and image—what others think of you as well ing card catalogs. But that image has knowledge management, three issues as how you perceive yourself. That’s not rung true in many years, as a visit that are of growing interest to organi- also the goal of the three theme articles to any library or information center zations of all sizes and in all sectors. in this issue of Information Outlook. One will attest. Today’s librarian is often With education in these disciplines, offers contrasting views of appropriate someone who is adept with technology, information professionals can bolster attire (including what to wear to the SLA fluent in the language of decision mak- their resumés, enhance the level of Annual Conference), another discusses ers, proactive in anticipating the infor- services they can provide to employers, the merits of advocating for issues mation needs of clients—and always and even change the way they are per- and causes, and a third explains why looking for new opportunities to learn, ceived by co-workers and managers. actively promoting your accomplish- network, collaborate, and share. The rest of the conference has plenty ments can make people think more of The value of SLA membership lies to offer as well. More than 200 sessions, you, not less. in being able to take advantage of dozens of chapter, division and caucus So, read the articles, sign up for a many such opportunities. In April, meetings, and countless opportunities Click U course or Webinar, and make for example, Click University is offer- to network and socialize are on the plans to meet your colleagues at SLA ing a two-part Webinar, “Moving into schedule, as are keynote presentations 2011. Philadelphia is where a new Management and Team Leadership from a three-time Pulitzer Prize win- country was born. Let’s build a few Roles,” that will help info pros clarify ner, Thomas Friedman, and an expert thousand