5. WAYANAD DISTRICT Contents Executive Summary ........................................................................ 143 5.1 General Features ....................................................................... 146 5.2 Trend in Cattle Population ......................................................... 147 5.3 Trend in Milk Production from Bovines ...................................... 148 5.4 Milk Chilling Facilities in Wayanad District ................................ 148 5.5 Milk Processing .........................................................................149 5.6 Milk Marketing ..........................................................................153 5.7 Milk Procurement ......................................................................165 5.8 Cattle Shed and Farm Machineries ............................................ 172 5.9 Cattle Induction ........................................................................ 174 5.10 Establishment of Laboratories ................................................. 176 5.11 Clean Milk Production ............................................................. 176 5.12 Technical Input Services (TIS) .................................................. 178 5.13 Information and Communication Technology Networking ........ 179 5.14 Manpower Development ........................................................... 181 5.15 Working Capital – Wayand District ........................................... 184 Wayanad District Wayanad District 142 Executive Summary Wayanad is one of the prominent suggested additions and dairy districts of Kerala. replacement will cost Rs 55.00 Agriculture is the major lakh. employment and income provider The market survey shows that and cattle rearing are germane to supply demand gap of milk in the vast majority of farmers in the Wayanad district is 24,027 LPD district. However, recent years during 2013-14. The market share have shown that the cattle of MRCMPU in the liquid milk numbers have declined by 37 per segment is low at 22 per cent cent from 1996 to 2012 and cows’ which is not satisfactory. The in-milk by 32 per cent. inadequate market infrastructure Surprisingly, the annual milk is one of the reasons for the low production has shown an increase market share in Wayanad. Hence, from 83 thousand MT (1997-98) to an aggressive marketing strategy 114 thousand MT (2011-12). supported by an adequate The MRCMPU has a processing infrastructure is required to dairy at Kalpetta in Wayanad improve the market share of district. The installed capacity of MRCMPU. Opening of new milk the dairy is fifty thousand LPD. parlors and Shoppe are suggested During 2013-14 the Dairy in prominent public places. Wide processed milk at an average 1.18 publicity through print and visual LLPD that is 118 per cent above media is also suggested. Periodic the installed capacity. Hence, there market surveys and R&D on is an urgent need for expanding consumer preferences (example the processing capacity of niche products, attractive packing Wayanad dairy. But considering for flavored milk ice cream, peda, the expansion works in hand, the etc.) are also suggested. The major expansion is kept on hold estimated cost of market and only the unavoidable additions promotion works out to Rs 406.95 are considered now. The lakh. 143 Wayanad District The MRCMPU has built up an induction program is suggested. extensive net work of DCS and NABARD norms shall be followed BMCs for milk procurement from for administering the subsidies. farmers. All DCS have reasonably The overall expenditure for 240 good milk testing facilities. All animals is estimated to be Rs BMC DCS have facility for MBRT 92.55 lakh. estimation. The field level milk It is suggested to establish a testing, however, requires further central milk testing lab at refinement. The major constraints Kozhikode dairy by pooling the identified are lack of convenient funds from all the districts. This buildings for DCS, inadequacy of will eliminate duplication of good quality water, incentives for expense in all the labs. Additional clean milk production and support equipments and furniture are also for cattle feed transport. The required in Wayanad dairy lab. suggested procurement activities The estimated cost is Rs 54.00 in Wayanad district will cost Rs lakh. 144.73 lakh. The other farmer beneficiary The lack of good cattle sheds and programs suggested are farm machineries are identified to distribution of stainless steel be a major constraint in milk utensils, milking machines, etc at production in the district. a cost of Rs 17.25 lakh. Strengthening of old cattle sheds, constructing new cattle sheds and The technical input services supplying farm machineries and include support for animal equipments at subsidized prices breeding, health care and are suggested at a total cost of Rs prophylaxis, fodder development 46.25 lakh. and other associated activities for the benefit of participating farmer In order to motivate and attract members. The activities suggested cattle keeping among the below except those being attended by the poverty line (BPL) families, and line departments will cost Rs 46.0 SC/ST communities a cattle lakh. 144 Wayanad District The MRCMPU needs to network activity of MRCMPU. Several the various units and DCS for programs have been running for effective information sharing and the last few years. It is suggested communication. The suggested to scale down certain programs. system is a client server The scaled down programs would architecture network with six cost Rs 33.45 lakh. centers one in each district The Union is often on loan either (Palakkad, Malappuram, Kozhikode, to pay the milk price or to meet the Wayanad, Kannur, Kasaragod) and daily expense. In order to avoid a central server system linking all loans/OD an amount of Rs 443.7 the six centers. The data and lakh is suggested as Working information will be made available Capital. to all the districts and DCS. The estimated cost is Rs 149.40 lakh. The suggested programs for Wayanad shall be summed up as The HRD through training and follows. skill development is a routine Amount Component (Rs in Lakh) Milk processing and packaging 55.00 Milk marketing 406.95 Milk procurement 144.73 Cattle shed and farm machineries 79.50 Cattle induction 92.55 Constructing laboratories 54.00 CMP kits to farmers 17.25 Technical input services 46.00 Information and communication technology 149.40 Human resource development 33.45 Working capital 443.70 Total 1522.53 145 Wayanad District 5.1 General Features provider. About 83 per cent of the Wayanad district formed on 1st farmers are marginal, 11 per cent November 1980 is in the mountain small, 5 per cent semi medium plateau of Western Ghats in and the rest 1 per cent medium Kerala. It is located in the Nilgiris and large. The paddy cultivation in biosphere adjoining Tamil Nadu the district has declined over the and Karnataka states at an years and today much of the altitude of 700-2100 above MSL. cultivable dry land is under high The district is surrounded on the value plantation crops; coffee and east by Nilgiris and Mysore pepper. Dairy farming is germane districts of Tamil Nadu and to the farming system in Wayanad Karnataka respectively, on the complementing the crop north by Coorg district of production and subsisting on the Karnataka, on the south by natural grass, weeds, residues and Malappuram and on the west by bye-products of crop production Kozhikode and Kannur districts of and in turn enriching the soil Kerala. Wayanad is the smallest through manure and water district in the state with an area of retention. Wayanad is one of the 2131 sq.km., 5.5 per cent of the very few districts in the state with total geographical area of the state. some special attributes for dairy The district is subdivided into production. three Taluks/blocks, has 25 The Department of Animal Panchayats, 49 revenue Villages Husbandry provides the animal and one Municipality. The district health and breeding services. The inhabits 8.17 lakh people with a department has one District perfectly well balanced sex ratio of Veterinary Center, two Veterinary 1:1 (2011 census). The density of Poly Clinics, one Regional Artificial population 384/sq.km., against Insemination Center, six the state average of 819/sq.km. is Veterinary Hospitals, seventeen one of the lowest. Agriculture is Veterinary Dispensaries and the major contributor to the seventy four ICDP Sub Centers district economy and employment apart from the District Office 146 Wayanad District functioning at Kalpetta. The DDD 1996 and 2007 and then made a provides the dairy extension and marginal gain from 2007 to 2012. statutory support like auditing of As is evident from the fig. 5.1 both DCS. The department has the the total and in-milk cows showed district office at Kalpetta, three similar trend during this period. dairy extension service units and The total cattle declined by 37.2 one quality control unit. The per cent and cows in milk by 31 MRCMPU has one Dairy Plant of per cent. The in milk buffalo had 50,000 LPD and one P&I unit at mixed fortune. The numbers Kalpetta and one MCP at sharply declined from 2252 to 248 Mananthavady. The Veterinary between 1996 and 2003 and there college at Pookkott, apart from after marginally gained between Veterinary education, also provides 2003 and 2012. Although the animal health and extension accuracy of the data on cattle support. numbers is questionable, it is certain that many dairy farmers in 5.2 Trend in Cattle Population Wayanad district