THE DIGITAL i C C NOV 2015 HEALTH DEBATE i A REPORT ON HOW DOCTORS ENGAGE WITH DIGITAL TECHNOLOGY IN THE WORKPLACE THE DIGITAL HEALTH DEBATE 2015 | ©CELLO HEALTH INSIGHT FOREWORD i C C i PAUL MANNU Master Practitioner, Behavioural Insights
[email protected] Advances in digital technology have The research explores doctors’ perceptions Online interviews with become ubiquitous within healthcare, of how smart technology such as apps bringing about breakthroughs in diagnosis, and wearables can be used by patients to new treatment options and at the same better manage their health. time heralding the expansion of companies usually associated with technology into the The appendix section also includes our market place. findings on doctors’ preferences when 1,040 participating in research via a mobile app. certified doctors Enter Google Health, Apple Health, and Microsoft HealthVault. These major players Throughout this report, consideration has are accompanied by IBM with ‘Watson’, been given as to what the survey findings a new cognitive system that processes mean for pharmaceutical marketing information more like a human than a strategies. If you would like to know computer. IBM claim Watson will be able more about the specific relevance of this to ‘see’ medical images once its advanced research to marketing, sales and business image analytics and cognitive capabilities intelligence please get in touch. are merged with a newly acquired medical imaging management platform. For more information about the full extent of the survey research, please do not 8 The potential for these new and symbiotic hesitate to contact us. Markets relationships is vast and doctors are at the heart of it.