“Bombardier Learjet Family.” That same year, the Learjet 60 midsized aircraft flew its first flight. Introduction of the Learjet 45 followed in 1992. Bombardier Learjet subsequently launched a brand-new aircraft program, the Learjet 85. It was the first FAR Part-25 business jet with both fuselage and wing made of com- posites. In 2013 Bombardier will celebrate the 50th anniversary of the first flight ever by a Learjet.

THE MARKET In 1979 astronaut Neil Armstrong THE PRODUCT An American original, Learjet and a Learjet test pilot set five The first family of business avia- aircraft are as deeply ingrained world records for business jets in tion has continually refined what a in popular culture as they are in a Learjet Longhorn 28. In 1983 business jet should be. With each business circles. Their sleek the first midsize Learjet, the model, Learjet delivers new tech- design and aerodynamic prow- Learjet 55, set another world nological innovations and efficien- ess have raised them to iconic speed record, flying from Los cies, enhanced strengths and status as the jet of choice for Angeles to Paris in 12 hours, 37 agility, and looks that make them VIPs, savvy entrepreneurs, and minutes, with one refueling stop. the envy of the industry. go-getters of every stripe. Pink In the early 1990s the Learjet Designed to deliver perfor- Floyd deemed Learjet a neces- 60 set a new industry standard as mance advantages that meet the sity in its best-selling album the world’s quietest business jet. challenges of the real world, Dark Side of the Moon, and It was also the first business jet Learjet aircraft outdistance and Carly Simon sang about her modeled using NASA’s Tranair outperform others in a variety of critical areas. of up to 3,000 nautical suitor flying a “Learjet up to transonic aerodynamics soft- They climb high and fast to fly above turbulent miles (5,556 km). This new Nova Scotia, to see the total ware, fine-tuned with the aid of a weather and traffic, saving fuel and time while aircraft will also bridge eclipse of the sun” in the song Cray supercomputer. Then, with enhancing passenger comfort, and they provide technology with ecology, “You’re So Vain.” For decades, the Learjet 45, Bombardier ush- pilots with aircraft of exquisite handling and as it is outfitted with one of the Learjet was the symbol of ered in the first business jet speed. Appreciated for their proven performance the greenest engines on the unbridled affluence and luxury designed entirely on computer. and admired for their ultramodern cabins, market today. in the minds of many. It was Learjet aircraft deliver value for passengers and The interior of the Learjet cool. It defined contemporary. It HISTORY pilots alike. 85 is designed to optimize was life in the fast lane at 41,000 In the late 1950s, as chairman of productivity and comfort feet for the wealthy. the board of Lear Inc., William RECENT DEVELOPMENTS with a cabin that features a At least that was the percep- (Bill) Lear spent more time fly- With the introduction of the Learjet 85, double-club arrangement tion. The reality was that busi- ing around the globe pursuing Bombardier has again created something unique and fully reclinable seats. nesses of every size realized the business than at the company’s and entirely Learjet. Strong, fast, and agile, the As well, its galley is spa- value of flying Learjet aircraft. headquarters in Santa Monica, Learjet 85 represents a new generation of Learjet cious and ergonomically The time savings and productiv- California. He saw that the excellence that reflects a new business world. designed to provide more ity hours gained by executives future of air travel was by jet. The Learjet 85 will fly faster and farther than room and greater flexibility. and business owners offered Lear envisioned a small private any Learjet aircraft ever built while featuring the Adding to passenger com- superior benefits to flying com- jet airplane for business travelers most advanced avionics suite in aviation. fort is the aircraft’s compos- mercial, not to mention the that would equal the perfor- Performance-wise, it will offer a high-speed ite structure, which allows for thinner wall appeal that is universally admired and desired. advantage of being able to meet mance of commercial jetliners. cruise of Mach 0.82 and a transcontinental range thickness to maximize cabin volume as well as Simply put, Learjet is the stuff of legends — the face-to-face with clients at a With that in mind, Bill Lear placement of windows. epitome of innovation inspired by designers, moment’s notice. As business grew, so did the crashed. The next few years were tough as the formed the Swiss American Aviation Corpora- engineers, and dreams that never settled for the sale of Learjet aircraft. With each new model, economy worked its way back. tion (SAAC) with the intention of designing and PROMOTION status quo. Learjet leads, but never follows. companies achieved greater efficiencies and The market had changed, but always the manufacturing SAAC-23 corporate jet aircraft. Aircraft as unique as the Learjet 45, Learjet 60, economies in conducting their business. From leader, Learjet aircraft had changed with the He had closely followed development of the and Learjet 85 require an advertising approach times. Once tagged as “hot-rods,” these Swiss P-16 fighter and wanted to incorporate that is equally innovative and category-defying. THINGS YOU DIDN’T KNOW ABOUT business productivity tools provided aspects of it into his new aircraft, such as the To that point, Learjet advertising reflects how BOMBARDIER LEARJET pilots with safe handling, increased flex- low-aspect-ratio wings and wingtip fuel tanks. Learjet answers the needs of a new generation. ibility, and less fuel usage, and were out- On October 7, 1963, nine months to the day Learjet aircraft are built for today’s entrepre- fitted with features that allowed passengers Lear opened the Wichita plant, the first Learjet neurs and business leaders who are as comfort- m Learjet developed the first winglets to work comfortably en route to their took flight and became the first small jet to reach able with the online virtual world as they are ever in 1977, a flight innovation that destinations. Simply put, Learjet aircraft the market in volume production. Learjet taking meetings with the heads of global corpo- provides extra lift while reducing fuel were all business, and a new standard for quickly established an international reputation, rations. This print and multimedia campaign consumption. value that would pay corporations back becoming a best seller and an overnight legend. pays homage to Learjet’s heritage of leadership, m It takes the Learjet 45 XR less than 25 on every flight. By 1967 Learjet Inc. led all manufacturers in in a way that portrays a dynamic business world minutes to climb up to 43,000 feet, a sales of business jet aircraft to civil operators. that is constantly evolving. cruising altitude that allows the airplane ACHIEVEMENTS Afterward, the line of jets was expanded to to reach 2,000 miles with eight passen- The world’s first business aircraft boasts include more passenger and fuel capacity. In BRAND VALUES gers while flying 500 miles per hour. a heritage of industry-leading firsts. In 1974 the worldwide Learjet fleet had exceeded From day one, the Learjet brand has stood for 1995 through 2000, business jets were selling at December 1965, with seven people on board, the the 1-million-flight-hours mark, and in 1975 the independence, strength of character, and forward m As of March 10, 2011, 2,799 aircraft were unprecedented premiums. However, in March Learjet 23 set a time-to-climb record, soaring company produced its 500th jet. thinking. It has attracted individuals who turned delivered. Today, 2,383 are registered in 2000, the economy entered a recession when the faster than an F-100 fighter jet and reaching an Bombardier Inc. purchased Learjet in 1990. “What ifs” into “What is” while turning more the fleet and serviceable. dotcom bubble collapsed and the NASDAQ altitude of 40,000 feet in 7 minutes, 21 seconds. The aircraft were then marketed as the than a few heads along the way with sleek ramp

62 63 “Bombardier Learjet Family.” That same year, the Learjet 60 midsized aircraft flew its first flight. Introduction of the Learjet 45 followed in 1992. Bombardier Learjet subsequently launched a brand-new aircraft program, the Learjet 85. It was the first FAR Part-25 business jet with both fuselage and wing made of com- posites. In 2013 Bombardier will celebrate the 50th anniversary of the first flight ever by a Learjet.

THE MARKET In 1979 astronaut Neil Armstrong THE PRODUCT An American original, Learjet and a Learjet test pilot set five The first family of business avia- aircraft are as deeply ingrained world records for business jets in tion has continually refined what a in popular culture as they are in a Learjet Longhorn 28. In 1983 business jet should be. With each business circles. Their sleek the first midsize Learjet, the model, Learjet delivers new tech- design and aerodynamic prow- Learjet 55, set another world nological innovations and efficien- ess have raised them to iconic speed record, flying from Los cies, enhanced strengths and status as the jet of choice for Angeles to Paris in 12 hours, 37 agility, and looks that make them VIPs, savvy entrepreneurs, and minutes, with one refueling stop. the envy of the industry. go-getters of every stripe. Pink In the early 1990s the Learjet Designed to deliver perfor- Floyd deemed Learjet a neces- 60 set a new industry standard as mance advantages that meet the sity in its best-selling album the world’s quietest business jet. challenges of the real world, Dark Side of the Moon, and It was also the first business jet Learjet aircraft outdistance and Carly Simon sang about her modeled using NASA’s Tranair outperform others in a variety of critical areas. of up to 3,000 nautical suitor flying a “Learjet up to transonic aerodynamics soft- They climb high and fast to fly above turbulent miles (5,556 km). This new Nova Scotia, to see the total ware, fine-tuned with the aid of a weather and traffic, saving fuel and time while aircraft will also bridge eclipse of the sun” in the song Cray supercomputer. Then, with enhancing passenger comfort, and they provide technology with ecology, “You’re So Vain.” For decades, the Learjet 45, Bombardier ush- pilots with aircraft of exquisite handling and as it is outfitted with one of the Learjet was the symbol of ered in the first business jet speed. Appreciated for their proven performance the greenest engines on the unbridled affluence and luxury designed entirely on computer. and admired for their ultramodern cabins, market today. in the minds of many. It was Learjet aircraft deliver value for passengers and The interior of the Learjet cool. It defined contemporary. It HISTORY pilots alike. 85 is designed to optimize was life in the fast lane at 41,000 In the late 1950s, as chairman of productivity and comfort feet for the wealthy. the board of Lear Inc., William RECENT DEVELOPMENTS with a cabin that features a At least that was the percep- (Bill) Lear spent more time fly- With the introduction of the Learjet 85, double-club arrangement tion. The reality was that busi- ing around the globe pursuing Bombardier has again created something unique and fully reclinable seats. nesses of every size realized the business than at the company’s and entirely Learjet. Strong, fast, and agile, the As well, its galley is spa- value of flying Learjet aircraft. headquarters in Santa Monica, Learjet 85 represents a new generation of Learjet cious and ergonomically The time savings and productiv- California. He saw that the excellence that reflects a new business world. designed to provide more ity hours gained by executives future of air travel was by jet. The Learjet 85 will fly faster and farther than room and greater flexibility. and business owners offered Lear envisioned a small private any Learjet aircraft ever built while featuring the Adding to passenger com- superior benefits to flying com- jet airplane for business travelers most advanced avionics suite in aviation. fort is the aircraft’s compos- mercial, not to mention the that would equal the perfor- Performance-wise, it will offer a high-speed ite structure, which allows for thinner wall appeal that is universally admired and desired. advantage of being able to meet mance of commercial jetliners. cruise of Mach 0.82 and a transcontinental range thickness to maximize cabin volume as well as Simply put, Learjet is the stuff of legends — the face-to-face with clients at a With that in mind, Bill Lear placement of windows. epitome of innovation inspired by designers, moment’s notice. As business grew, so did the crashed. The next few years were tough as the formed the Swiss American Aviation Corpora- engineers, and dreams that never settled for the sale of Learjet aircraft. With each new model, economy worked its way back. tion (SAAC) with the intention of designing and PROMOTION status quo. Learjet leads, but never follows. companies achieved greater efficiencies and The market had changed, but always the manufacturing SAAC-23 corporate jet aircraft. Aircraft as unique as the Learjet 45, Learjet 60, economies in conducting their business. From leader, Learjet aircraft had changed with the He had closely followed development of the and Learjet 85 require an advertising approach times. Once tagged as “hot-rods,” these Swiss P-16 fighter and wanted to incorporate that is equally innovative and category-defying. THINGS YOU DIDN’T KNOW ABOUT business productivity tools provided aspects of it into his new aircraft, such as the To that point, Learjet advertising reflects how BOMBARDIER LEARJET pilots with safe handling, increased flex- low-aspect-ratio wings and wingtip fuel tanks. Learjet answers the needs of a new generation. ibility, and less fuel usage, and were out- On October 7, 1963, nine months to the day Learjet aircraft are built for today’s entrepre- fitted with features that allowed passengers Lear opened the Wichita plant, the first Learjet neurs and business leaders who are as comfort- m Learjet developed the first winglets to work comfortably en route to their took flight and became the first small jet to reach able with the online virtual world as they are ever in 1977, a flight innovation that destinations. Simply put, Learjet aircraft the market in volume production. Learjet taking meetings with the heads of global corpo- provides extra lift while reducing fuel were all business, and a new standard for quickly established an international reputation, rations. This print and multimedia campaign consumption. value that would pay corporations back becoming a best seller and an overnight legend. pays homage to Learjet’s heritage of leadership, m It takes the Learjet 45 XR less than 25 on every flight. By 1967 Learjet Inc. led all manufacturers in in a way that portrays a dynamic business world minutes to climb up to 43,000 feet, a sales of business jet aircraft to civil operators. that is constantly evolving. cruising altitude that allows the airplane ACHIEVEMENTS Afterward, the line of jets was expanded to to reach 2,000 miles with eight passen- The world’s first business aircraft boasts include more passenger and fuel capacity. In BRAND VALUES gers while flying 500 miles per hour. a heritage of industry-leading firsts. In 1974 the worldwide Learjet fleet had exceeded From day one, the Learjet brand has stood for 1995 through 2000, business jets were selling at December 1965, with seven people on board, the the 1-million-flight-hours mark, and in 1975 the independence, strength of character, and forward m As of March 10, 2011, 2,799 aircraft were unprecedented premiums. However, in March Learjet 23 set a time-to-climb record, soaring company produced its 500th jet. thinking. It has attracted individuals who turned delivered. Today, 2,383 are registered in 2000, the economy entered a recession when the faster than an F-100 fighter jet and reaching an Bombardier Inc. purchased Learjet in 1990. “What ifs” into “What is” while turning more the fleet and serviceable. dotcom bubble collapsed and the NASDAQ altitude of 40,000 feet in 7 minutes, 21 seconds. The aircraft were then marketed as the than a few heads along the way with sleek ramp

62 63