<<

1-800-445-7482

2015 Advertising Rate Card

View this Rate Card Online at www.SouthCoastToday.com/media-kit 1-800-445-7482 Personnel The Standard-Times ■ SouthCoastToday.com Peter Meyer, President and Publisher ■ Fall River Spirit ■ 508-862-1111 • [email protected] The Spectator ■ The Chronicle ■ Middleboro Gazette Extra SouthCoastVarsity.com ■ LimelightDeals.com ■ Propel Marketing Leslie Magalios, Advertising Director Visit: services.Southcoasttoday.com 508-979-4360 • [email protected]

Denise Tudino, Advertising Manager 508-979-4352 • [email protected]

Melanie Gouveia, Digital Advertising Manager 508-979-4374 • [email protected] 1-800-445-7482

Retail Display Advertising Effective February 1, 2015 Display Advertising | The Standard-Times and Weekly Publications The Standard-Times Color Program Standard Times Open Rates Ad Size Daily Sunday Publication Per Column Inch (PCI) Rate Full Page 6 column x 21.5" $1,175.00 $1,350.00 The Standard-Times Daily (Mon-Sat) $47.50 Half Page 6 column x 10.5" or 3 column x 21.5" $825.00 $950.00 The Standard-Times Sunday $52.50 Quarter Page 3 column x 10.5" $495.00 $575.00 Eighth Page 3 column x 5.25" $295.00 $350.00 Annual Dollar Volume Agreements It’s simple! Agree to a specific annual dollar investment, and receive the rates based on that level. All of your advertising counts towards fulfillment of your contract, and select products are discounted under a Dollar Volume contract, including: run-of-paper (ROP) display advertising, color, preprints/inserts, etc. See our complete version of the contract and speak with your account execu- tive for all of the details. Ask your Account Rep for rates for financial and medical categories. Retail/Services Dollar Volume Gateway Pages within Wednesday’s Standard-Times dedicated to the canal region DV Level Annual Expenditure Daily Sunday Per Column Inch Rates Color Flat Rate 1 $2,500 $17.50 $21.35 Open 13X 48X 6" to 20" 20.25" - 48.5" 48.75" and Over 2 $5,000 $17.00 $20.75 $7.25 $5.25 $4.50 $25 $50 $75 3 $7,500 $16.50 $20.10 4 $10,000 $16.00 $19.50 5 $20,000 $15.00 $18.30 Discounts 6 $35,000 $14.50 $17.70 ■ Repeat Discounts: Up to 19” - 2nd insertion 25% off 7 $50,000 $14.00 $17.10 ■ 3rd to 7th insertion 35% off within 1 week. 8 $100,000 $13.50 $16.50 ■ Over 19” - 2nd insertion 45% off 9 $150,000 $13.00 $15.90 ■ 3rd to 7th insertion 50% off within 1 week. ■ Color: 20% of cost of ad after repeat discounts are applied. The Standard Times Special Positioning Placement Ad Size Open Rate 6X Rate 13X Rate 26X Rate 52X Rate Front Page 2 column x 4” $500.00 - $500.00 $500.00 $500.00 Front Page Dog Ear 2 column x 2” $250.00 - $250.00 $250.00 $250.00 Page 3 (Mon-Fri) 2 column x 5.25" $295.00 - $250.00 $235.00 $215.00 Page 3 (Mon-Fri) 3 column x 5.25" $442.50 - $375.00 $352.50 $322.50 Page 3 (Mon-Fri) 4 column x 5.25" $590.00 - $500.00 $470.00 $430.00 Page 3 (Mon-Fri) 6 column x 5.25" $885.00 - $750.00 $705.00 $645.00 Section Front 6 column x 3" $350.00 $325.00 $300.00 $275.00 $195.00 Special position ads above include color.

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 2 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Weekly Publications Effective February 1, 2015

ATHLETE KROSS NEGALHA IS A STANDOUT AT FHS A6 DARTMOUTH MAN UNFURLS AMERICAN FLAG HISTORY A4

FAIRHAVEN/ACUSHNET DARTMOUTH/WESTPORT

Thursday, December 11, 2014 SouthCoastToday.com/Advocate 50 cents Wednesday, December 10, 2014 SouthCoastToday.com/Chronicle 50 cents

MILL ROAD AROUND TOWN ABOUT TOWN

FAIRHAVEN Christmas music Town Meeting rejects bid to get property WESTPORT A presentation of Christmas By Peggy Aulisio Executive Secretary Jef- a tragic loss.” much ripped this town apart.” police and fi re station. Ex-highway chief Editor Display Advertising | Weekly Publications music, instrumental and vocal, frey Osuch and William Roth, But Finance Committee Rodrigues said he wouldn’t Select Board Chairman Sisson seeks new trial with inspirational readings, planning and economic devel- Chairman John Roderigues name an earlier rationale for Robert Espindola read two REIGN DANCE will be presented at 4 p.m. on FAIRHAVEN — A bid by opment director, both argued argued vociferously against obtaining the Mill Road site letters from major business Former Westport High- Sunday afternoon, Dec. 14, town offi cials to acquire 31.7 for the acquisition, saying it the acquisition, describing it — which was for a new public interests in that area, including way Surveyor Harold "Jack" at the Unitarian-Universalist acres of farmland at 211 Mill would add to the town’s tax as a possible boondoggle and safety complex — but said the one from Southcoast Health Sisson, convicted last Church of Fairhaven. Heather Road was overwhelmingly base and, once developed, comparing it to other attempts plans for the site kept changing. that was provided as a hand- summer of larceny for trad- Church will lead the Dartmouth defeated by Town Meeting provide residents with higher involving land “that came back He also criticized town offi cials out. The letter from Michael ing town equipment without High School String Ensemble authorization, wants a new in a special selection by Corelli. members on Dec. 9. It was a paying jobs. to bite us,” including on Scon- for keeping “this whole thing Bachstein, vice president at trial, according to court A stained glass depiction of the stunning defeat for an eff ort by “I think this article is one of ticut Neck. Some dated back under the radar” even though Southcoast Health, supported records. Sisson, who is on luminous manger scene will selectmen to acquire about half the most important discussions to the 1990s, but Roderigues it was in the works since last the town’s proposed land pur- probation for two years, said refl ect the spirit of the read- of the remaining open space this town is going to have about was apparently alluding to the April. “The driving force wasn’t chase. “The land transaction Westport police offi cers' ings, the familiar carols, organ in Fairhaven that is available its economic future,” Osuch wind turbines on town land even mentioned tonight,” represents a real opportunity testimony was inconsistent music, and congregational for commercial or business said. Roth said if the town when he said, “We’ve seen an Rodrigues said in an obvious with evidence presented at singing. Dwight Thomas, church development. didn’t acquire it, “It would be ongoing enterprise that pretty reference to the combined SEE MILL ROAD, A2 his trial. Sisson, 61, also said organist, will lead the choir in the evidence was insuffi cient carols from the countries of to warrant his conviction. A Italy, France and England. The motion hearing for a new trial church is accessible from the was held last week before Center Street entrance, while all Judge Julianne Hernon in Fall Green Street and Union Street River District Court. Hernon entrances will be open. Early did not issue a ruling, but arrival is encouraged to assure scheduled a Jan. 12 hearing seating. For more information, on the matter, according to please call the church offi ce at court documents. Westport 508-992-7081. police said Sisson traded in property without solicit- Toy drive ing a proper bid when he The Fairhaven Police Union is transferred a town-owned sponsoring a toy drive for local mower and attachments to needy families. If anyone would a Millbury company. Sisson like to make a donation, the said he did not intend to do department is asking people anything wrong and off ered to drop off a new, unwrapped to retrieve the equipment toy in the front lobby of the from Millbury when offi cials Community Weekly Publications Open Rates told him he had violated the Fairhaven Police Station. It is asking for toys for children of state's open-bidding statute. all ages to brighten the Christ- DARTMOUTH mas holiday for less fortunate children in our community. All contributions are welcome and UMass students stage will be greatly appreciated. peaceful protest Traffi c study As protests popped up Jacob Rose and Matt Beauparland are taking in the moment under a steady rain after defeating Melrose, 14-7, in the MIAA Division 3 Championship on across the nation in the wake Saturday night at Gillette Stadium. RYAN FEENEY/CHRONICLE Executive Secretary Jeff rey of grand jury decisions not Osuch told selectmen Dec. 1 to indict police offi cers in that State Rep. William Straus the Michael Brown and Eric and representatives of AT&T, Garner cases, students at Dartmouth Indians are Super Bowl champions Titleist and other companies UMass Dartmouth staged a had discussed traffi c fl ow and protest of their own. More The Dartmouth High School football team climbed over its fi nal hurdle, using a fast start and a stellar defense to hold off Mel- street lights on Mill Road at a than 100 people attended rose, 14-7, in Saturday night's MIAA Division 3 Super Bowl at Gillette Stadium in Foxboro. More photos by The Chronicle's Ryan recent meeting. Osuch said the Members of the Ford Middle School Chorus lead the Christmas carols at the Acushnet Fire Department on Sunday night, Dec. 7. PHOTOS BY RYAN FEENEY/ADVOCATE a peaceful demonstration result was a decision to do a organized by the Black Stu- Feeney, and Mick Colageo looks back at the game on pages A8-9. traffi c count over several weeks. dent Union last week, silently lying on the fl oor, one by one. Richard appointed “We are bringing awareness to Planning Board to this campus to connect with the reality of what’s DARTMOUTH/WESTPORT WESTPORT Ann Richard will fi ll the vacancy Getting into the Christmas spirit going on outside to build a on the Planning Board cre- sense of solidarity among ated when Francis Budryk airhaven and Acushnet both the community,” Luvie Jean, resigned. Her appointment held holiday events to inspire 20, BSU vice president and District Publication Per Column Inch (PCI) Rate was a unanimous 9-0 vote at the Christmas spirit. Acushnet sociology major, told The a combined meeting of the F Residents blast capping plan held a wonderful tree lighting Sunday, Standard-Times. A grand jury Planning Board and selectmen Dec. 7, with caroling and a visit from in November decided not to prepares Dec. 1. The appointment lasts indict Offi cer Darren Wilson Group urges action until the town election on April 1, Santa outside the Russell Street Fire Station. Santa, of course, arrives every in the shooting death of as DEP considers 2015. Richard has been a Town Ferguson, Mo., teen Michael Meeting member since 1990 year on a large red fi re truck, which plan for Cecil Smith to move matches his red suit. Refreshments Brown. The following week, and is a member of the Sustain- a grand jury decided not to landfi ll ability Committee. Planning are served inside the fi re station indict Daniel Pantaleo in the Board Chairman Wayne Hay- where children can sit with Santa choke-hold death of New By Phil Devitt students ward said whoever is elected while their family snaps photos. York resident Eric Garner. Editor in April will fi ll the one year Not to be outdone, the North remaining on Budryk’s seat. DARTMOUTH Meetings focus on Fairhaven Improvement Association DARTMOUTH — The fi ght He asked Richard if she was held a lighting ceremony and carol- impact of middle planning to run for it. Richard Search for owls to take isn’t fi nished. said she knew there would be ing at Benoit Square on Friday, Dec. Gloria Bancroft stood before school closing “a learning curve” and wanted 5. Santa Claus also got to ride on over Stone Barn Farm her neighbors in the First to “see if I fi t into it or not” fi rst a fi re truck to this event. The new They come out at night, Church of Hixville meeting By Jason Protami before seeking election to the gazebo at Benoit Square was a beauti- but fear not. They're owls. In room one rainy night last week Correspondent board. ful backdrop for this community a Dec. 12 twilight walk Stone and, after an hour of discus- ACUSHNET event. Barn Farm has dubbed the sion, summed up the action WESTPORT — The closure It was cold enough to feel like the Owl Prowl, visitors will use plan. process of the PCB-contami- Preschool screenings North Pole but no snow yet. their best night-vision skills “We need to be angry nated middle school continues Chronicle, Fall River Spirit, $19.95 See more photos on our Facebook on the lookout for nocturnal Acushnet Elementary School is together,” she said. with a series of transitional off ering free preschool screen- page and website, southcoasttoday. wildlife. Walkers will listen to meetings at the primary, ele- the calls of and learn more Bancroft and the majority ings for children who are 2 ½ com/advocate. mentary and high schools, — Peggy Aulisio, editor about multiple owl spe- of people in attendance live to 4 years of age. If you are an within 2 miles of the Cecil each held to discuss the popu- Acushnet resident and inter- cies, as well as interesting Families enjoy caroling while gazing at the lighted tree at Benoit Square on Friday, Dec. 5. facts about other nighttime Smith landfi ll, which lation increases those buildings ested in enrolling your child expect once the September in the preschool program for wildlife. Mass. Audubon will Environmental Corporation lead the way at the 786 East 2015 move arrives. the 2015-2016 school year, wants to cap with 1.4 million The Cecil Smith landfill at 452 Old Fall River Road would be capped with 1.4 million tons of Horseneck Road property, “Primarily, the purpose please call 508-998-0258 and tons of contaminated soil. contaminated soil as part of a proposal made by Boston Environmental Corporation. JOHN CONSTRUCTION PROJECTS 5:30-7:30 p.m.The cost is $6 speak with Tracy Bourgeois to The project — two years in SLADEWSKI/THE STANDARD-TIMES of these meetings is to talk schedule an appointment. Also, for Mass Audubon members development — is awaiting about issues specific to that and $8 for nonmembers. school,” Superintendent Dr. if you are an Acushnet resident Acushnet making progress on library, police station and sawmill fi nal approval from the state stopped. We need to be heard.” Work on the project is “I don’t want this area to and you have a child between Registration is required at Ann Dargon said of the three massaudubon.org/allen- Department of Environmental Bancroft suggested resi- slated to take place 10 hours become another story in a the ages of 3 and 21 and have By Peggy Aulisio Alves said. “Then they can heat Restoration Ecologist Sara public meetings. The third spond or by calling (508) Protection. dents inform their neighbors, per day, six days per week, movie,” Roy said. “Now’s the concerns regarding your child’s Editor the interior and work inside in Quintal said the Old Colony meeting is scheduled for Thurs- 636-2437. The program is For residents who say the write to elected offi cials and for four years. If the capping time we can stop it and say no.” speech, listening skills, physi- the winter. There’s a lot of work students are working on the day, Dec. 18, 3:30 p.m., at the suitable for all ages. project poses threats to public the DEP, and gather signatures is approved, the SouthCoast Bancroft said members cal coordination or ability to ACUSHNET — A transfor- that needs to get done (inside), learning center as part of a elementary school. The high grasp new ideas, please call health and environmental for a petition calling for DEP Alliance is calling for an of the SouthCoast Alliance, mation has been taking place but you need to get the roof up community service learning school and Alice A. Macomber the Special Education Offi ce at safety, the DEP decision pres- Commissioner David Cash to unbiased full-time inspector Westport River Watershed recently in Acushnet with con- fi rst.” project. Old Colony students School meetings have already 508-998-0258 to schedule a ents one last chance to halt reject the plan, continue test- to randomly sample incom- Alliance and Toxics Action Middleboro Gazette, Spectator struction on three fronts — the The exterior is “blended,” from the architectural design been held. screening appointment. the capping. A 21-day public ing of the site off Old Fall River ing loads, dust emissions and Center Boston recently dis- police station, Acushnet Saw- or part wood and part block, department designed the "We know what the problems comment period would follow Road and explore alternatives groundwater emissions. cussed CAD concerns with mill and library. a material similar to cinder refurbishment of a small are," Dargon said. "We want Like us on Facebook a “provisional” decision before for remediation. “If something does happen, Mark Dakers of the DEP “Three major projects,” block. The block material is building on the property to people to come with ideas for to fi nd out what the DEP makes its fi nal ruling, The SouthCoast Alliance if the water gets contaminated, Lakeville offi ce, who is charged Like us on Facebook Selectman David Wojnar said a code requirement for new accommodate the addition of solutions." people are saying. Bancroft said, urging the takes issue with Boston if people get sick, who are we with making the decision. to fi nd out what last week, adding that they police stations. Alves said it is bathrooms. More recently, car- A chief concern with the roughly 40 residents in atten- Environmental Corpora- going to turn to?” asked Hix- Both sides agreed current people are saying. are all within close proxim- used to make the dispatcher pentry students framed out the closing of the middle school is VOL. XXXVII NO. 43 dance to use those days to their tion’s revised Corrective ville Road resident Michael testing of the landfi ll did not ity to each other. “It’s actually and prisoner processing areas bathroom and have been doing fi nding classroom space for the VOL. XXXV NO. 50 advantage. Action Design plan, released Roy, who examined the CAD. show any imminent danger to exciting.” “”fi re and bullet resistant.” carpentry mill work, Quin- News and Notes ...A2 Sports...... A8 “The time is now,” said Ban- displaced students. Second Front ...... A3 Arts/Living ...... B1 in September. Members Roy brought up the 2000 residents. Bancroft said that’s Last Friday, Police Chief Work is also moving along on tal said. Electrical students At Macomber, where second Calendar ...... A4 Public notices ...... A4 History ...... A4 Things to Do...... B2 croft, a member of SouthCoast who the document fi lm “Erin Brokovich,” based why the DEP should consider Classifi ed ...... A8-10 Sports ...... A6-7 Michael Alves said roof the Acushnet Sawmill where are doing the electricity, but Dartmouth Gives.. A6 Calendar...... B4 graders will move from the Alliance for a Cleaner Tomor- drafted a list of concerns, rang- on a true story about a small- more testing of the site — and Police logs ...... A4 trusses were expected to arrive the carpentry department because there is no plumbing elementary school next year, row, an organization residents ing from the toll of truck traffi c town woman who holds wells located downhill — on Monday, Dec. 8, and be from Old Colony was working class at Old Colony, students modular classrooms are part formed last year in response on local roads to the spread of accountable an energy com- before making any long-term installed this week. last Friday. This eff ort is being from Greater New Bedford to the proposal. “We still feel of the plan. Dargon told the “The goal is to get the build- undertaken by the Buzzards The “block” material is mixed Friday for the new police sta- dust to the safety of drinking pany accused of polluting a tion on Middle Road. PHOTOS BY RYAN FEENEY/ADVOCATE hopeful the project can be Advocate $5.50 ing weather tight by Christmas,” Bay Coalition. SEE ACUSHNET, A2 water for property neighbors. California city’s water supply. SEE LANDFILL, A7 SEE MOVE, A7 Middleboro Gazette Extra $5.95 LOCAL PACKERS FAN GETS EARLY CHRISTMAS GIFT B1

SOMERSET/SWANSEA

Wednesday, December 10, 2014 SouthCoastToday.com/Spectator 50 cents

AROUND TOWN Trying to make up for defi cit SOMERSET By George Austin of three classrooms and the With a large crowd in the Dog tag election Editor elimination of the Spectrum room for the budget dis- student enrichment teacher cussion, School Committee A dog tag design elec- SOMERSET — With about position and not fi lling a tech- Chairman Stu Mahjoory asked tion will be held at the 100 teachers and some parents nology integration specialist for the issue to be moved up to Somerset Public Library in attendance, the Somerset job, Schoonover said the defi - the front of the agenda. on Thursday, Dec. 11, from School Committee and its cit could go down to $128,000 S c h o o n o v e r s a i d t h e 10 a.m. to 3 p.m. Chil- administration on Monday and then there are other ways $17.9 million budget that dren in pre-kindergarten night discussed ways to make to make up for rest of the was approved at the annual through grade fi ve will up for a deficit that ranged defi cit. town meeting in May had an have the opportunity to from consolidating classes, to The School Committee, $849,000 shortfall from what vote for the design of the layoff s, to accepting students which oversees pre-kinder- administrators feel is needed 2015 dog license tag for from other school districts, garten through grade eight, in the budget to maintain Somerset. The submis- furloughs and user fees for discussed the topic for about level services over the previ- Multi-Paper Discounts sion with the most votes transportation. 2 ½ hours on Monday night ous fi scal year. Schoonover said will be presented as the Somerset School Superin- at North Elementary School. that there has been a number dog license for 2015. The tendent Jeffrey Schoonover The School Committee did not of budget transfers, a posi- library will off er an activ- said the projected deficit for make any decisions on budget tion not fi lled and budget cuts ity to make a puppy craft the current school year is cuts on Monday night. The made to reduce that shortfall. that day and children will $278,000, excluding consoli- members decided to continue He said the School Depart- be able to bring home spe- dation of classes which is being the discussion next Tuesday ment thought there was only a School Superintendent Jeffrey Schoonover speaks at Mon- cial treats for their furry considered. and hope to have a fi nal deci- friends. day’s School Committee meeting as Lindsey Albernaz, With the consolidation sion at a Jan. 5 meeting. SEE DEFICIT, A4 director of business and finance, looks on.

Town report Free copies of the 153rd annual town report for 2013 are now printed for any members of the public who want them. The reports contain information about town LIGHTING UP THE HOLIDAYS departments and boards, Color Rates: By George Austin Sroczynski, Barry Fortuna including budgets and Editor activities during the year. and Andre Teves. The books also have the The lights for the tree Spectator, Chronicle, Middleboro Gazette, Fall River Spirit . telephone number of all SOMERSET — David were donated by John departments on the back Berube got on a lift and Cleary who owns the cover. The reports used to went about 20 feet up in Subway shops on County be printed much earlier in the air so he could string Street and Route 6 in the year. holiday lights around the Somerset. He donated large spruce tree in front 32 boxes of LED lights of the Somerset Town with cords that are 16 feet SWANSEA Office Building on Wood and four inches long that Street last Friday. hold 50 bulbs. Cleary said “Basically, what we’re selectman Scott Lebeau Garden club meeting trying to do is bring some asked him if he could help The Swansea Garden spirit for the holidays in out with the purchase Club will meet at the "Old general,” Berube said. “We with the lights. White Church" (corner want to bring some spirit “I just like to help out,” of Route 6 and Maple into town and say we’re Cleary said. “I grew up in Avenue) in Swansea on all festive for the holidays Somerset. I live in Berk- Wednesday, Dec. 17, at and hope everyone has a ley now. I try to help out 6:30 p.m. The evening good holiday.” when I can.” will include a light supper, Somerset has a large In the spirit of the followed by a presenta- spruce tree planted in holidays, Berube also tion of holiday fl oral front of the Town Office said he has enlisted the arrangements by Ashley Building that drivers can help of a major company # of papers Discount Column Inches Rate Rodrigues, owner of see from County Street, and two individuals who Bette’s Finishing Touch so a tree did not have to want to help people in in Tiverton, R.I. The cost be purchased to put the need for the holidays. for the evening will be lights around. Berube ran Berube said if people in $5 for members and $10 an extension cord into Somerset know of anyone for guests. New members the tax collector’s office so who is struggling and from Swansea and the sur- that the white lights could needs help for the holi- rounding communities are be turned on at night. days, they should contact invited to join the club. “Maybe we can do a tree him and he can act like lighting ceremony with a middle man between Christmas trees some carolers,” Berube the company and the two said. individuals who want to Christmas trees placed Berube said that no donate. He said people curbside shall be picked matter what, people have can drop letters off at up for the two-week to get a little excited for the Town Office Build- period from Dec. 29 to the holidays. ing for him about people Jan. 9 on one's regular RS Equipment Rentals that need help or can also scheduled trash day in donated the lift to do the email him a message at Swansea. Residents who work. [email protected]. put out a tree may put out After Berube finished People can also call him 2 papers 30% off each paper yard waste to be picked up putting lights on the at (508)676-5040. Berube 6” - 20” $75 with the Christmas tree. upper part of the tree, said people who want to Residents may also put Somerset Highway donate to help families out Christmas wrappings Department workers in need can also contact and containers in boxes put the lights on the him. and bags other than town lower part of the tree. “We can all help each bags during the week of Those workers included other and bring some Dec. 29 to Jan. 3. A Somerset selectmen strings some holiday lights around the spruce tree in front of the Jonathan Taylor, joy during the holidays,” Christmas and New Town Office Building. SPECTATOR PHOTO BY GEORGE AUSTIN Dave Albernaz, Frank Berube said. Year's collection weeks will be on regular sched- ule Monday through Wednesday on both weeks. Thursday and Friday col- lection for both weeks will be delayed one day. Water Dept. helps schools with power

By George Austin Superintendent Robert Mon- with purchasing power from the School Department can agreement with Blue Wave. Editor teiro said a power purchase Blue Wave Capital Solar which purchase the power for 10.25 The Swansea School Commit- agreement fell through when is installing a large solar panel cents per kilowatt for 20 years tee discussed the agreement at Like us on Facebook SWANSEA — For the past the company the school system field at the Rehoboth land- with no escalator. Electricity its meeting last week. to fi nd out what four years, the Swansea Public was dealing with went out of fi ll, and informed the School rates are expected to go up 37 "This opportunity, after 3 papers 40% off each paper 21.25”-48.5” $100 people are saying. Schools has been trying to fi nd business. He said the school Department that there was 1.4 percent this year. having that experience, seemed a way to use solar power to save system then found another million kilowatts of power left Monteiro said Blue Wave to be the right way to go and VOL. LXXXIII NO. 24 money on electricity costs. company, but there was a prob- that could be purchased. had originally told the School will save the district a sig- And after problems with a few lem with connecting to the grid "We feel it's a very good deal Department that it could pur- nificant amount of money," Around Swansea .. A2 Sports ...... B1 Somerset ...... A2 Public Notices ...... B5 attempts at such a project, it because of an abundance of for us," Monteiro said. "We will chase power from the solar Monteiro said. Obituaries ...... B5 Schools ...... A8 Classifi ed ...... B7-10 Around Town ...... A7 appears that the school system solar energy in the area. save $1.8 million to $2 million fi eld at a higher price, but he Monteiro said that purchas- could be using solar power for Swansea Water District over 20 years." said Marquis and Hall helped ing power from Blue Wave the next school year because of Superintendent Robert Mar- Monteiro said that amount the School Department to get will not require the Swansea the help of the Swansea Water quis and James Hall, chairman of electricity would cover 80 the 10.25 cents rate. Monteiro school system to have to put District. of the Board of Water Commis- percent of the annual electric- said the School Department is 4 papers 50% off each paper 48.75” - 96.75” $125 S w a n s e a S c h o o l sioners, have been involved ity costs of the schools. He said working on a power purchase SEE POWER, A4 97”-129” $150 NEW BEDFORD, MA US POSTAGE PAID PERMIT NO. 98 PRSRTD STD

Week of Friday, December 12, 2014 SouthCoastToday.com/Gazette FREE

WHAT YOU’RE MISSING: STORIES AND NEWS IN THIS WEEK’S MIDDLEBORO GAZETTE To subscribe ■ Call 508-947-1760 ■ Visit Middleborogazette.com Rotary improvements Lakeville light show Two local football players ■ Stop by at 148 West Grove St., Community Weekly Color Programs plans revealed getting bigger and bigger up for Otto Graham award Middleboro PLUS COVERAGE ON LOCAL SPORTS AND SCHOOLS, LEISURE EVENTS, OBITUARIES AND MORE

COMMUNITY MIDDLEBORO CALENDAR TOURISM FRIDAY, DEC. 12 COMMITTEE OPEN CHRISTMAS PARTY: ‘Little Women’ continues this Loon Pond Lodge, Ted Wil- liams Camp, 28 Precinct St., Festival Lakeville. 7-11 p.m. The Lakev- ille Parks host the event which of Lights will feature a Roast Prime weekend at the Alley Theatre Rib of Beef dinner catered by Riccardi’s. Tickets are $45. needs you! Reservations now being taken he Burt Wood School’s presenta- by calling the Park Offi ce at tion of “Little Women” contiues KOA campground Pricing is per paper. 508-47-1100 or email parkcor- [email protected]. this weekend. Directed by Matthew to host holiday light Bring a non-perishable item T display, family-fun for the Lakeville Lions Club Bruff ee and produced by Lorna Brunelle, the Food Drive. show opened on December 4, and continues event Dec. 19-21 CONCERT OF WYNTER Sarah Edwards MUSIC FROM LONG AGO: December 12 and 13 at 7:00 p.m., December Contributing Writer Somethin’s Brewin Book Café, 13 at 2:00 p.m. and December 14 at 1:00 p.m. Lakeville. 7:30 p.m. Jay and Abby Michaels, known as The Cast members participated in the Middleboro MIDDLEBORO — Each Harper and The Minstrel will Christmas Parade on November 29. They are, time Chairman of the Mid- perform a blend of Medieval, from left, Jessica Kent of Abington, Alexan- dleboro Tourism Committee Renaissance, Baroque, Celtic Leilani Dalpe arrives at the and Folk music. dra Bruno of Assonet, Jeff Kent of Abington, Middleboro Town Hall, she Mae Harrington of Dartmouth), Nina Castillo fi nds more boxes of holiday SATURDAY, DEC. 13 of Lakeville and Tobey Eugenio of Middle- lights waiting for her. These lights now total to approxi- QUILTING WORKSHOP: boro). The Alley Theatre is located behind mately 50,000 bulbs. Soule Homestead Educa- The lights were donated tion Center, 46 Soule St., the Burt Wood School of Performing Arts on by the community for the Middleboro. 9 a.m.-3 p.m. 133 Center Street, Middleboro. Tickets are Learn a new pattern or work Middleboro Tourism Com- on unfi nished projects with $15. For more information or to order tickets mittee’s upcoming Festival of Judy Rolt and Maureen Cun- please call 508-946-1071. Lights, which kicks off Friday Ad Size 1 Paper 2 Papers 3 Papers 4 Papers 5 Papers 6 Papers ningham. All skill levels are David Rose, of East Sandwich, plays Prof. Bhaer, December 19th and runs welcome to attend. Partici- Alexandra Bruno, of Assonet, plays Jo and Mae Har- through Sunday the 21st at pants should bring their own rington, of Dartmouth, plays older Beth. the Boston/Cape Cod Kamp- portable sewing machine and grounds of America (KOA) supplies (fabric is available for in Middleboro. Dalpe said purchase at Soule). Pre-reg- the community eff ort from istration is required by calling 508-947-6744 or email info@ both residents and busi- soulehomestead.org. Project nesses has been great. details and fabric require- “The community has ments will be given upon been phenomenal dropping pre-registration. Fee $15 for off lights at the Town Hall. members; $20 non-members. They’ve been really great,” HOLIDAY SHOPPES: 31 she said, “People from the Center St., Middleboro. 10-5; Lakeville Haunted house Sunday 10-2. Vendors and lent us 75 extension cords. various crafters will be selling Christmas Tree Shops many items for holiday gift giving; train rides for the little donated lights. We even have ones and a tea shop with some plywood cut outs of treats by Battistini are also choir boys. Somebody even featured. donated a real sleigh!” 3 column x 5.25” $150.00 $112.50 $100.00 $93.75 $90.00 $87.50 CANDLE MAKING Six to eight volunteers WORKSHOP:Soule Home- work each day hanging lights stead Education Center, 46 and putting up decorations Soule St., Middleboro. 10 at the KOA in preparation a.m.-12 Noon. Learn how to for the festival. Anyone wish- make candles with Instruc- ing to help out is welcome to tor, Tracy Marzelli. Materials will be supplied to make a stop by the campground this set of 12 tea lights (includes weekend. customized box) or a medium “We will be there all day on size jarred candle. Additional the 13th and 14th if people kits will be available for want to help hang up last purchase. Space is limited to minute lights. We can always 12 participants and pre-reg- use the extra hands,” she istration is required by calling said. 508-947-6744 or email info@ Some of the cabins will soulehomestead.org. Fee is be decorated by community $15 for members; $20 for non-members. Prepayment is members as part of a con- due by December 10. Cast members of Little Women participated in the Middleboro Christmas Parade on November 29. test. These cabins, known CRAFT FAIR/BAKE SALE: as “Cabin Row,” will be South Middleboro Grange, judged by visitors as they 570 Wareham St., Middleboro. pass through the festival. 10 a.m.-3 p.m. Tables are $15. LOCAL HISTORY Rockland Trust, the festival’s 3 column x 10.5” $200.00 $150.00 $133.33 $125.00 $120.00 $116.47 Call 508-947-6406. offi cial sponsor, will award HAUL OUT THE HOLLY- $300, $200 and $100 cash HOLIDAY CONCERT: New book recalls forgotten aspect of prizes for the top three “best Bridgewater-Raynham decorated.” Regional High School, 403 Center St., Bridgewater. 7 Dalpe said the Tourism p.m.; Sunday, Dec. 14 3 p.m. Middleborough’s sporting and social history Committee’s greatest need at St. Andrew the Apostle from the community is Church, Taunton. The South- MIDDLEBORO — Recollect- forgotten, its story is one of the Servicemen & Their Letters attendance. eastern ing Nemasket, Middleborough’s fascinating aspects of Middle- from World War I.” His work “Right now, we need Festival Chorus will be local history press, is pleased borough’s sporting and social regularly appears on-line and in people to come on the 19th, accompanied by 24-piece live to announce the publication of history, recalling a day when local publications including The 20th and 21st,” she said, “On orchestra for this two hour “The Famous Trotting Ground: Middleborough was “one of the Middleboro Gazette. the 19th between 4 and 4:30 musical program of holiday A History of the Fall Brook Driv- horsiest towns hereabouts.” Recollecting Nemasket is a the selectman will be there favorites. Admission is $18 ing Park.” Written by historian “The Famous Trotting Ground: local history press dedicated to light all the lights up at for adults, $15 for seniors and Michael J. Maddigan, the book A History of the Fall Brook Driv- to the collection, preservation, students; $12 for children 12 once. So if you’re one of the and under; $2 discount per richly documents the history of ing Park” takes the reader on a interpretation, publication fi rst people there you’ll get ticket for SMFC Supporting Victorian-era harness racing in delightfully nostalgic trip back and promotion of the histori- to see that.” members or groups of 8 or Middleborough. in time to an era before the cal heritage of Middleborough The Festival of Lights is more. Call 508-821-9571. In 1878 a group of avid local automobile when speedy horses and Lakeville. Its mission is to open all three nights from 4 ROCK VILLAGE CHURCH’S sportsmen came together to were the rage, when sleighs were make local history more acces- to 10 p.m. Aside from lights, ANNUAL LLIVE CHRIST- establish a trotting park on raced on Main Street and when sible by presenting it in a bold, visitors can expect a few 3 column x 21.5” $375.00 $237.50 $191.66 $168.75 $155.00 $145.83 MAS PAGEANT: Town Cherry Street in the Fall Brook fast driving in Middleborough’s exciting and professional way. extra holiday treats, includ- Hall Lawn, South Main St., section of Middleborough streets had to be prohibited. Recollecting Nemasket wants ing a bonfire, photos with Middleboro. 7 p.m. With the where they could race their fast Michael J. Maddigan is the the community to discover and Santa and the Grinch shot by Christmas cantata, “King of horses. For thirty years harness author of several previous his- be fully inspired by its past in Glory” telling the story, the Nicole Jacquelyn Photogra- racing would remain a noted tories including “Nemasket order to realize a more meaning- pageant will dramatize the “The Famous Trotting phy, cookies from Battistini’s Biblical account of the birth pursuit at Fall Brook, drawing River Herring,” “South Middle- ful and relevant future. Ground: A History of the Fall Bakery and cocoa from Ella’s of Jesus Christ from the horsemen from throughout the borough,” “Images of America: Recollecting Nemasket books Brook Driving Park,” written Lemonade. The Tourism Gospels. In case of inclement region eager to show the abili- Middleborough,” “Star Mill: are available at Maria’s in Mid- by local historian Michael J. Committee is also selling weather,the pageant will be ties of their liveliest trotters and History & Architecture” dleborough as well as other local Maddigan, recalls the his- commemorative Festival of postponed until Sunday, Dec. pacers. Though the Fall Brook and “Representatives of the retailers and on-line at Amazon. tory of Victorian-era harness 6 column x 10.5” $375.00 $237.50 $191.66 $168.75 $155.00 $145.83 15. track has now largely been Great Cause: Middleborough com. racing in Middleborough. SEE FESTIVAL, A4

Local football players up for award A8

6 column x 21.5” $650 $425 $350 $312.50 $290 $275 Historian Mike Maddigan publishes new book B1

SERVING MIDDLEBORO & LAKEVILLE SINCE 1852

Thursday, December 11, 2014 MiddleboroGazette.com 50 cents

MIDDLEBORO TALK OF THE TOWNS MIDDLEBORO TOURISM COMMITTEE MassDOT unveils rotary improvement plans Long wait ahead with by the state Department of rotary with traffic from the will be reconstructed so as public hearings will be held Transportation at the Nichols reconstructed section of Rte. to "fly over" the rotary area. through that process. He said Festival project set to start Middle School last week. 44 East feeding into the circle Modifi cations will be made to public comment will be invited in 2020, funding But the MassDOT project along with traffic from Rte. the remaining at-grade legs during that process, and that of Lights remains a question manager and representatives 44 West and routes 18 and 28 and to the rotary itself. Access the public may also comment of the engineering fi rm over- resulting in backups of 90 cars to and from Rte. 44 and Rte. now by writing to MassDOT. By Jane Lopes seeing the project said interim or more at peak traffi c hours — 495 will be maintained via A comment form is available needs you! Contributing Writer improvements could be made the state agreed earlier this local roads, the spokespeople on the town web site. sometime next year and should year to accept the alternative said during last week's infor- Heather Ostertog, traffic KOA campground MIDDLEBORO — The help reduce the traffi c queues proposed by the town's engi- mation session. engineer for Fay, Spofford to host holiday light ultimate solution to the traffi c that currently back up on all neering consultants and move James Cerbone, project and Thorndike of Boston, the legs of the rotary and out onto forward with a redesign. By manager for MassDOT, said state's consulting engineers, display and family-fun nightmare that is the Middle- boro rotary circle is at least Rte. 495. 2022, provided $40-50 million the state agency will fi le with said the 1930s-era rotary is event Dec. 19-21 eight years away, residents and After years of debate over in funding can be identified the Massachusetts Environ- creating significant backups offi cials were told at a public various alternatives to the cur- and the permitting process mental Policy Act (MEPA) at every leg during morning By Sarah Edwards rent situation — an outdated can be streamlined, Rte. 44 offi ce next month, and more Community Weekly Publications Special Placement Contributing Writer information session hosted SEE ROTARY, A6 MIDDLEBORO — Each time Chairman of the Mid- HOLIDAY dleboro Tourism Committee Leilani Dalpe arrives at the Middleboro Town Hall, she finds more boxes of holiday lights waiting for her. These lights now total to approxi- mately 50,000 bulbs. The lights were donated by the community for the Middleboro Tourism Com- mittee’s upcoming Festival of Lights, which kicks off Friday December 19th and runs through Sunday the 21st at the Boston/Cape Cod Kamp- Positions available in Spectator, Chronicle, Middleboro Gazette, Advocate, Fall River Spirit & Middleboro Gazette Extra. grounds of America (KOA) in Middleboro. Dalpe said the community eff ort from both residents and businesses has been great. “The community has been phenomenal dropping off lights at the Town Hall. They’ve been really great,” she said, “People from the Lakev- ille Haunted house lent us 75 extension cords. Christmas Tree Shops donated lights. We even have some plywood cut outs of choir boys. Somebody even donated a real sleigh!” Six to eight volunteers work each day hanging lights and putting up decorations at the KOA in preparation for the festival. Anyone wishing to Placement Ad Size Open Insertion Rate 13X Rate 26X Rate 52X Rate help out is welcome to stop by the campground this weekend. When a colleague suggested he was working too much and needed to take some time away from the office, Lakeville’s Wayne Gateman got busy “We will be there all day on creating a one-of-a-kind holiday light show on his front lawn. The display began in 2010 with a mere 3,000 lights; this year, the fifth for what’s now the 13th and 14th if people known as the Crazy Tech Christmas Animated Light show, the display has grown to just over 47,000 lights. (JON HAGLOF/THE GAZETTE) want to help hang up last minute lights. We can always use the extra hands,” she said. Some of the cabins will LAKEVILLE LIGHT SHOW KEEPS GROWING be decorated by community members as part of a contest. These cabins, known as “Cabin Crazy Tech TV or taking a vacation a week and a VP and hooked, and Crazy Tech Row,” will be judged by visi- Christmas in weren’t the type of things director I work for told Christmas Animated Light tors as they pass through the he thought about to fill me I needed to get another Show was born. festival. Rockland Trust, the 5th year the void. Making his front hobby besides work,” Gate- “It really is, like my wife festival’s offi cial sponsor, will yard into an extravagant man said. “I had always says, an obsessive-com- award $300, $200 and $100 By Matthew Ferreira Christmas wonderland had an interest in Christ- pulsive Christmas light cash prizes for the top three Staff Writer complete with thousands mas lights and I already disorder,” Gateman said. “best decorated.” of lights and synchroni- worked with computers so “The fi rst time I did it, it Dalpe said the Tourism Com- LAKEVILLE – Five zation to familiar holiday I just thought, well what started with about 3,000 mittee’s greatest need from the years ago, when Lakeville tunes for the public’s view- if I put them together? lights, and since then, community is attendance. resident Wayne Gateman’s ing and listening pleasure So I did the research and every year it just keeps “Right now, we need people work colleagues told him however was right up his decided to try it.” jumping up. This year I to come on the 19th, 20th he worked too much, nab- alley. After that first taste and 21st,” she said, “On the bing a few extra hours of “I was working 70 hours in 2010, Gateman was SEE LIGHTS, A10 19th between 4 and 4:30 the Page 1 Front Strip 6 column x 2" $350.00 $250.00 $225.00 $195.00 selectman will be there to light all the lights up at once. So if you’re one of the fi rst people there you’ll get to see that.” CHARITY The Festival of Lights is open all three nights from 4 to 10 p.m. Aside from lights, Food pantry directors see more families in ‘urgent’ need visitors can expect a few extra By Cindy Dow Mr. Cronin said that he has on fi xed incomes, they simply holiday treats, including a Contributing Writer noticed increasing need in the cannot make it. That’s what bonfire, photos with Santa families coming to the pantry we’re here for.” and the Grinch shot by Nicole MIDDLEBORO — The now compared to a couple of The Central Congrega- months of November and years ago. “There’s more of a tional Church pantry sees an SEE FESTIVAL, A5 December are fi lled with tra- case of urgency now than back average of 55 families from ditions — meals shared with then. They needed help then, Middleboro and Lakeville loved ones, gift giving, and it’s more urgent now. Many of each month. Ms. Knapp said holiday parties. For many, it’s the families don’t qualify for they tend to see more people in Like us on Facebook also a time to recognize that food stamps, but the wages need during November, Janu- to fi nd out what some people are struggling to are far less now than what they ary, and March — the months people are saying. make ends meet, and reach were two years ago, before the when the heat has been turned out with a helping hand. For recession.” on, following the holidays, and VOL. 161 NO. 50 area food pantries, that help Central Congregational during the month of March Strip Ad (not page 1) 6 column x 2" $295.00 $225.00 $150.00 $120.00 enables them to make a dif- Church food pantry director when there are no Monday Calendar ...... B1 Public Notices ...... B6 Obituaries ...... A7 Sports ...... A8 ference for hundreds of local Ruth Knapp agreed. holidays. The food pantry is Opinion ...... A4 Police Logs...... B6 families. “The majority of these open Monday mornings from “There is no end to the people really are in need,” she 9-11 a.m., except for holidays. The Society of St. Vincent de Paul of Middleboro, which amount of need that’s out said. “People say there’s too Carol DeChristopher, operates the Sacred Heart Food Pantry, packed up 450 there,” said Al Cronin, direc- many (food pantries) in town, director of Central Baptist Thanksgiving Day meals for local families in need just a few tor of the St. Vincent de Paul we should only have one. But weeks back, and the effort to help those in need continues food pantry at Sacred Heart. some of the people who are SEE PANTRY, A10 right through the holiday season. (FILE PHOTO) Dog Ear 2 column x 2" $175.00 $175.00 $175.00 $175.00 Color included. FOLLOW US

Follow us on Twitter:

@FallRiverSpirit @PhilDevittFRS

Thursday, December 11, 2014 Fall River, Massachusetts FREE

CHARITY CITY BUZZ

Festive AHA! If you haven’t checked out Driving happiness on the holidays the free festivities during Department. a CFC staff member, every AHA! Fall River night yet, this CFC’s Operation season may be the perfect Christmas brings toys As the drive expanded, child will receive a “major time to start. Happening from volunteers conducted radio- gift,” a toy selected by the 5-9 p.m. Dec. 18, right before to 3,000 children thons, celebrity auctions, agency according to age and Christmas week, there will be and eventually, telethons gender. events for all ages including By Brian J. Lowney broadcast on Fall River Edu- “Every four-year-old boy a Christmas Pops Concert, Fall River Spirit correspondent cational Television. Two years will receive the same toy,” Santa’s workshop activities, ago it was decided to replace Arpa emphasized, adding that and strolling carolers. The FALL RIVER — More than the telethon with a direct mail the children will also receive Children’s Muse, Lafayette 3,000 area children will enjoy appeal. stocking stuff ers of donated Durfee House, Battleship a truly Merry Christmas this “I’ve been very blessed with toys, as well as a warm hat Cove, and the Marine Museum will all present hands-on year, thanks to the efforts people who support this pro- and mittens. crafts. All activities take of Operation Christmas, an gram,” Travis said, adding that “Each family will receive a place on Purchase, North annual toy drive conducted by the toy drive benefi ts children board game,” she continued, and South Main streets. Want the staff of Citizens for Citi- from newborns to age 12 stating that these toys encour- to do more? Organizers are zens and a dedicated corps of living in Fall River, Somerset, age parents and young siblings seeking business support for generous volunteers. Swansea, Seekonk, Assonet, to spend time together and the event as well as individu- According to Barbara Freetown and Westport. enjoy each other’s companion- als dedicated to invigorating Travis, longtime director of This year, CFC will also ship, not only throughout the the arts and culture scene in Operation Christmas, the provide toys to homeless holiday season but also during Fall River to volunteer during drive began 37 years ago when children whose families were the cold winter months. four AHA! nights this year, one each season. To sign staff members recognized relocated to motels in Som- Arpa noted that fewer agen- up, contact Sandy Dennis at the need for toys for children erset and Swansea, as well cies in the community are 508-673-2939, or dendenllc@ from low-income families as youngsters whose parent providing holiday assistance comcast.net or Donna Winn living in the community who or guardian is undergoing this year. To allow a maxi- at 401-663-6889. otherwise wouldn’t receive treatment at Steppingstone, mum number of families to Middleboro Gazette Extra ONLY holiday gifts. Volunteers and a local program that provides be served, parents or guard- Barbara Travis, longtime director of Operation Christmas, Holiday Open House CFC staff repaired hundreds behavioral health and home- ians are permitted to register with the game Battleship as she anticipates another suc- of used toys, including many less services. cessful year for the annual CFC toy drive. BRIAN LOWNEY/SPIRIT Looking for some crafty inspi- collected by the Fall River Fire According to Chrystal Arpa, SEE CFC, A4 CORRESPONDENT ration this holiday season? Stop by the Greater Fall River Art Association during their Holiday Open House this CHRISTMAS AT THE HISTORICAL SOCIETY Sunday from noon to 3 p.m. There will be demonstrations of scrapbooking, jewelry & reed reindeer ornament making & mixed media art by association members. Discover your creative inner spirit with help from GFRAA artists. Resident artist studios will also be open and holiday refreshments will be served. Middleboro Gazette Extra It’s all happening at 80 Bel- mont St., Fall River. For more information, contact Sharon Owens at shabaskets448@ comcast.net.

Eco-friendly Christmas Four Corner Arts Center is bringing back its “Re-Tree Event,” for a second show- ing this season. The event showcases Christmas trees that have been decorated by individuals, families, and businesses from reclaimed and recycled materials. An out door opening recep- tion and lighting will be held Saturday from 4 to 6 p.m. at the Meeting House. Trees will be displayed until Jan. 4 on Placement Ad Size Insertion Rate the Meeting House lawn at 3850 Main Road, Tiverton, R.I. Judges will pick winners from the tree entries to be awarded prizes, including a cash prize of $150 for best overall tree.

Hitting Clinic Inside the Park will wrap up the 2014 year with a hitting clinic at its indoor batting cages from Dec. 29-31. The Among the displays at the Fall River Historical Society this year will be an upside-down Christmas tree. PHOTO COURTESY OF DEAN DIOGO/HISTORICAL SOCIETY clinic will run each day from 9 a.m. to noon at the Inside the Park Indoor Batting Cages, 288 Plymouth Ave., Fall River. The cost of the clinic is $60 and players ages Dazzling days for all in Open House 7-17 are invited to participate. To register, contact Sean at By Brian J. Lowney created by Museum Curator batting to branches to rep- 508-674-0130. Contributing writer Michael Martins, Binette resent snow, and using more and Kathy Croan, a volun- than 6,000 tiny lights to More Spirit FALL RIVER — Visitors teer, took seven weeks to illuminate the tree. to the Fall River Historical organize. With the dining room ■ Page 2: Check our “Plug Society’s annual Victorian Highlights include an table set for a traditional In” feature for everything you Front Page 2 column x 5” $99.50 need to know about The Fall Christmas Open House will upside down tree, entitled Victorian Christmas break- River Spirit’s online extras — enjoy beautifully decorated “A Salute to Santa Claus,” fast, the third tree, entitled web-exclusive stories, blogs, rooms, festive Christmas a nostalgic creation that “The Colors of Christmas,” videos and more. trees and the opportunity draws guests to the man- features colorful glass orna- to shop for unique gifts for sion’s music room. The ments that dazzle visitors. ■ Coming next week: Lauren individuals of all ages in the impressive nine-foot Included in the collec- Daley has a great idea on museum shop. tabletop tree depicts the tion is a bright orange glass where to take your kids for Housed in a granite Greek evolution of St. Nicholas carrot that was customarily a fi eld trip during Christmas Revival-style mansion built to Father Christmas to the given to new brides during vacation. in 1843 for Andrew Robe- Santa Claus of America folk- their fi rst year of marriage son Jr., a prominent city lore, and features charming in the hope that it would businessman, the holiday ornaments that depict the make the young woman a display showcases exquisite three fi gures. good cook. decorations that guests what In the back parlor, visitors According to Diane INDEX not fi nd elsewhere in the will be enthralled by a giant Boutin, museum shop area. 14-foot tree titled “A Rhap- assistant, another popular A dining room table set for a traditional Victorian Christ- Plug-In/Best Bets ...... A2 “The attention to detail is sody in Silver and Snow” ornament depicts a Christ- mas breakfast and a tree called “The Colors of Christmas” Harley comforts kids ...... A2 impeccable,” began Dennis that the decorators created mas pickle. because of its colorful glass ornaments are both part of Singing for votes ...... A3 Binette, assistant curator of following the Victorian the Fall River Historical Society’s display. PHOTO COURTESY OF Spotlight ...... A5 the museum. The display, tradition of applying cotton SEE OPEN HOUSE, A4 DEAN DIOGO/HISTORICAL SOCIETY Color included VOL. XI NO. 7 1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 3 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Opt-in and Total Market Coverage (TMC) Advertising Effective February 1, 2015 A la Carte: Get more customers, more traffic and sales for your business! Extend your reach with a non-duplicated audience who opt-in for preprint advertising! In addition to subscribers of our news publications, these additional households provide the same superior demographics as The Standard-Times and weekly paid circulation. Carrier-delivered on Sundays, A la Carte increases household penetration in desirable ZIP codes – to better reach your target customers. Ad Unit Size Rate Per Insertion Full Page 6 Column x 21.5" $250.00 Half Page 6 Column x 10.5" $150.00 Quarter Page 3 Column x 10.5" $85.00 Color is included.

SouthCoast MarketPlace Mailed each week to non-subscribers of The Standard-Times for Friday/Saturday delivery, MarketPlace extends the reach of your message to a high penetration of households in the market. Placement Open Rate (PCI) Add Color Any Main / Back Page $8.95 $75 Front Cover $16.50 Color included Theme Page Ads $16.50 $75

Save with modular ad units Ad Unit Size/s Save with Modular Sizes Add Color Back Page Full Page 6 columns x 21.5” $995.00 Color included Full Page 6 columns x 21.5” $650.00 $50.00 Half Page Horizontal 6 columns x 10.5” $350.00 $90.00 or Vertical or 3 columns x 21.5” Quarter Page 3 columns x 10.5” $225.00 $95.00 Eighth Page 3 columns x 5.25” $175.00 $75.00 Dog Ear 2 columns x 2” $82.50 Color included Non-profit discounts available, ask your representative for details.

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 4 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Small Business Packages Effective February 1, 2015 Small Business Packages FREQUENCY - in Print and Online - Builds Awareness An effective advertising program for small businesses to help maximize sales when sales are taking place and to keep your brand out there when sales are softer. If you are not advertising when consumers are in the market, then you are likely not under consideration. Choose from 3 campaign lengths, 3 package combos and 6 ad sizes to boost your exposure with frequency. All campaign lengths include the following elements: Good Better Best 3 print ads per week in the Standard-Times or 2 3 print ads per week in the Standard-Times or 2 3 print ads per week in the Standard-Times or 2 ads per week in the Standard-Times plus 2 ads per ads per week in the Standard-Times plus 2 ads per ads per week in the Standard-Times plus 2 ads per week in weekly publication. week in weekly publication. week in weekly publication. Digital Display 5,000 Impressions Per Week Digital Display 6,250 Impressions Per Week Digital Display 10,000 Impressions Per Week SouthCoast Marketplace TMC Weekly SouthCoast Marketplace TMC Weekly OnTarget Targeted Display Network 5,000 Impressions Per Week

8 of 12 Week Package Rates 48 of 52 Week Package Rates Rates are per week pricing. Businesses must run print ads 3x/per week for a Rates are per week pricing. Businesses must run print ads 3x/per week for a minimum 8 weeks in a 12-week period. Digital display campaigns must run for minimum 48 weeks in a 52-week period. Digital display campaigns must run consecutive weeks of the chosen 8-week period. for consecutive weeks of the chosen 48-week period. Print Ad Size Good Better Best Print Ad Size Good Better Best 1 col x 1.75" $101.75 $112.25 $183.38 1 col x 1.75" $94.25 $104.75 $175.88 1 col x 3.5" $141.74 $162.74 $232.99 1 col x 3.5" $127.25 $148.25 $218.50 2 col x 1.75" $141.74 $162.74 $232.99 2 col x 1.75" $127.25 $148.25 $218.50 2 col x 3.5" $194.06 $225.74 $294.24 2 col x 3.5" $173.69 $205.25 $273.75 2 col x 5.25" $222.32 $269.75 $336.50 2 col x 5.25" $199.01 $246.26 $313.01 2 col x 7" $270.50 $333.50 $398.50 2 col x 7" $239.00 $302.00 $367.00

13 of 39 Week Package Rates Rates are per week pricing. Businesses must run print ads 3x/per week for a minimum 13 weeks in a 39-week period. Digital display campaigns must run for consecutive weeks of the chosen 13-week period. Print Ad Size Good Better Best 1 col x 1.75" $94.76 $104.75 $175.88 1 col x 3.5" $130.82 $151.82 $222.07 ADD COLOR: 2 col x 1.75" $130.82 $151.82 $222.07 2 col x 3.5" $179.15 $215.48 $283.98 Only $75 2 col x 5.25" $205.31 $257.75 $324.50 per week 2 col x 7" $249.50 $312.50 $377.50

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 5 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Special Placement Advertising Effective February 1, 2015

Discover New Bedford Standard-Times Sunday insert wrapper Per Column Inch (PCI) Rate Color per column inch $6.95 $1.00

Pre-Print Wrapper Standard-Times Sunday insert wrapper Placement Ad Size Open Rate 6X 13X Outside page 1 or 4 5 column x 11.5" $1,475.00 $1,225.00 $1,075.00 Inside page 2 or 3 5 column x 11.5" $1,150.00 $995.00 $890.00 Outside page 1&4 10 column x 11.5" $2,950.00 $2,450.00 $2,150.00 Inside page 2&3 10 column x 11.5" $2,300.00 $1,990.00 $1,780.00 Page 1-4 Must buy all 4 5 column x 11.5" (each) $3,995.00 $2,950.00 $2,750.00

Preferred Method of Receiving Ad Inserts Among the 84% of the adult population who are online, a plurality (39%) stated a DID YOU preference for receiving ad inserts or fliers in the printed newspaper. Mail was the second preferred method (27%), followed by the Internet (21%), KNOW? and 13% had no preference.

2014_NAA_HowAmericaShops&Spends

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 6 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Preprint Advertising Effective February 1, 2015 Target a specific audience or the entire SouthCoast area! Insert your printed ad materials into The Standard-Times.

Full Run OPEN 12-25x 26-51x 52-99x 100x Single Sheet (8.5” x 11”) $45.00 $38.00 $36.00 $34.00 $32.00 Single Sheets Larger than 8 1/2” x 11” add $2 per thousand Standard Tab Pages 2 4 $60.00 $42.50 $40.00 $37.50 $36.50 4 8 $61.50 $44.75 $41.20 $38.65 $37.65 6 12 $63.00 $47.05 $42.40 $39.75 $38.75 8 16 $64.50 $48.35 $43.60 $40.90 $39.90 10 20 $66.00 $49.60 $44.80 $42.00 $41.00 12 24 $67.00 $50.45 $45.60 $42.75 $41.75 14 28 $68.00 $51.30 $46.40 $43.50 $42.50 16 32 $70.00 $53.00 $48.00 $45.00 $44.00 18 36 $72.00 $54.70 $49.60 $46.50 $45.50 20 40 $73.50 $56.00 $50.80 $47.65 $46.65 22 44 $75.00 $57.25 $52.00 $48.75 $47.75

Less than Full Run OPEN 12-25x 26-51x 52-99x 100x Single Sheet (8.5” x 11”) $49.50 $41.55 $39.50 $37.25 $35.30 Single Sheets Larger than 8 1/2” x 11” add $2 per thousand Standard Tab Pages 2 4 $65.00 $47.50 $43.20 $40.50 $39.50 4 8 $66.25 $49.00 $44.60 $41.90 $40.85 6 12 $67.50 $50.50 $46.00 $43.25 $42.15 8 16 $69.00 $52.00 $47.20 $44.35 $43.30 10 20 $70.50 $53.50 $48.40 $45.40 $44.40 12 24 $71.75 $54.75 $49.40 $46.35 $45.25 14 28 $73.00 $56.00 $50.40 $47.25 $46.20 16 32 $75.00 $57.75 $52.00 $48.65 $47.75 18 36 $77.00 $59.50 $53.60 $50.00 $49.25 20 40 $78.00 $60.75 $54.40 $50.90 $50.00 22 44 $79.00 $62.00 $55.20 $51.75 $50.75 Minimum 10,000 pieces.

Targeted OPEN 12-25x 26-51x 52-99x 100x Single Sheet (8.5” x 11”) $58.80 $49.55 $47.05 $44.10 $42.25 Single Sheets Larger than 8 1/2” x 11” add $2 per thousand Standard Tab Pages 2 4 $74.00 $54.50 $50.40 $47.25 $46.25 4 8 $75.25 $56.25 $51.80 $48.60 $47.60 6 12 $76.50 $58.00 $53.20 $49.90 $48.90 8 16 $78.00 $59.25 $54.40 $51.00 $50.00 72% of all adults said they read 10 20 $79.50 $60.50 $55.60 $52.15 $51.15 DID YOU or looked at pre-printed inserts when 12 24 $80.75 $61.90 $56.60 $53.10 $52.00 KNOW? 14 28 $82.00 $63.25 $57.60 $54.00 $53.00 they come with their newspaper. 16 32 $84.00 $64.95 $59.20 $55.50 $54.50 Source: Source: NAA, How America Shops. 18 36 $86.00 $66.65 $60.80 $57.00 $56.00 20 40 $87.00 $67.60 $61.60 $57.75 $56.75 22 44 $88.00 $68.50 $62.40 $58.50 $57.50 From 5,000 to 9,999 pieces. 1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 7 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Classified | Real Estate Advertising Effective February 1, 2015

Real Estate Display Pricing Real Estate image display ads: 3 column x 1.75” Rentals Open Rate 13 Weeks PCI Rate 26 Weeks PCI Rate 52 Weeks PCI Rate (or less) (can be every other week) $47.50 $40.00 $35.00 $15.00

Open Houses. Runs Fri. and/or Sat and/or Sun Showcase Ads 1 Day 2 Days 3 Days Size Rate Color $85.00 $90.00 $100.00 3 column x 3.5” $125.00 $10.00

House & Home Rates (Sat.) Size Rate Color Full page: 9 column x 21.5” $1,500.00 Includes Color Half page: 9 column x 10.5” $858.75 Includes Color 1/4 page Front: 3 column x 10.5” $525.00 Includes Color 1/4 page Inside: 3 column x 10.5” $350.00 $45.00 3 column x 7” inside: $245.00 $20.00 3 column x 5” inside: $150.00 $35.00 3 column x 3.5" $125.00 $10.00

The Standard-Times Real Estate Multi Media Packages Good Package Includes:

Ad Size Ad Type Insertions Run Days Rate + Option 3x10.5 Real Estate Ad 1 Monday - Saturday $350.00 Add a Sunday or all 6 Hathaway papers $99 Package Total 2 x 2 Feature Home Ads 4 Saturday & Sunday $100.00 10,000 ROS Impressions $50. $599

Better Package Includes:

Ad Size Ad Type Insertions Run Days Rate + Option 9 x 10.5 Real Estate Ad 1 Monday - Saturday $500.00 Add a Sunday or all 6 Hathaway papers $199 Package Total 2 x 2 Feature Home Ads 8 Saturday & Sunday $200.00 20,000 ROS Impressions $100. $999

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 8 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Classified | Automotive Advertising Effective February 1, 2015

The Standard-Times Auto Display Packages Includes up to 4” in Standard Times, SouthCoast Today Online, 6 Weeklies Ad Unit Ad Size 1-2 Ads 3-7 Ads Color per week, per week, per insertion per insertion Full Page 9 x 21.5 $875.00 $750.00 Included Half Page 9 x 10.5 $630.00 $550.00 Included Quarter Page 4 x 12 $345.00 $295.00 Included Less Than a Quarter Page $12 per column inch $100.00

SouthCoast Auto Today a special mid-week supplement to The Standard-Times, The Middleboro Gazette, and The Spectator.

1 Week Rates Per Insertion 4 Week Rates* Per Insertion Optional - Digital Ad Size B&W Color B&W Color Display (ROS) 4 x 12 $199.00 $299.00 $150.00 $250.00 $100 for 20K Imp. 4 x 3 $75.00 $150.00 $62.50 $137.50 $50 for 10K Imp.

Wheels Deals Liner Packages Less than 5 Ads, each ad up to 10 lines. Flight Length Rate 10 lines/10 days in S-T, 10 lines/1 week in weeklies, 10 days on website $18.95 per ad 10 lines/30 days in the Standard Times, 4 Weeks in The Advocate, The Chronicle, Fall $34.95 per ad River Spirit, Middleboro Gazette, Middleboro Gazette Extra and The Spectator, 30 Days on SouthCoastToday.com classifieds

5 PLUS Ad Packages Include: • 10 lines, 30 days in the Standard Times, 4 Weeks in The Advocate, The Chronicle, Fall River Spirit, Middleboro Gazette, Middleboro Gazette Extra and The Spectator, 30 Days on SouthCoastToday.com classifieds 30-day/4-weeks Print Component Rate Per Additional Line 5 Ad Pack $22.95 per ad $0.60 15 Ad Pack $20.95 per ad $0.53 30 Ad Pack $19.95 per ad $0.49 50 Ad Pack $18.95 per ad $0.42 100 Ad Pack $17.95 per ad $0.35 Graphics, logos or borders $10 per ad per item

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 9 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Classified |Employment Advertising | Contract Line Rates Effective February 1, 2015 Help Wanted Display Packages Includes up to 4” in Standard Times, SouthCoastJobMart.com, 6 Weeklies Flight Length Rate Optional - Digital 1 Day $120 pci net $50 4 Days $126 pci net $50 Each additional day after 4 but up to 7 add $2 per inch

Help Wanted Liner Packages Includes up to 7 lines in The Standard Times, SouthCoastToday.com, New Today, all 6 weekly publications, Web Account and Monster. Additional charges apply to ads with more than 7 lines. Good - 3 days Better - 7 days Best - 10 Days $224 $324 $374

Contract Classified Line Rates Includes The Standard-Times and SouthCoastToday.com. 13-Week Rate 52-Week Rate 4 Lines Total $7.80 $6.40 5 Lines Total $8.50 $6.75 Add’l Per Line 6-9 $1.70 $1.35 10 Lines $12.00 $8.50 Add’l Per line 11+ $1.20 $0.85 Must run minimum 13 or 52 weeks or open rates apply.

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 10 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Digital Presence Development Effective February 1, 2015 Propel Marketing Direct E-mail Find and Engage Consumers Online Reach the right people at the right time. Build your e-mail marketing campaigns and expand your customer Responsive Website Design base! Using your most current data ensures your campaigns reach Create the best user experience on all devices. active and high-quality leads. Direct E-mail will help to micro-target Say goodbye to spending money on multiple website updates. your audience and provide you with real-time e-mail metrics. This cutting-edge technology provides one website that adjusts to the size and resolution for every device - automatically! Social Media Optimization Get all the features you need on one platform. How many places do you shine? Social media is the new word-of-mouth. It’s no coincidence that busi- E-Commerce Sites! nesses who engage their customers via social media grow faster than Manage your store from anywhere. those who don’t. Now it’s easy to keep your loyal customers updated Build, manage, and grow your online business with E-Commerce. and gain new ones. With the ability to reach customers 24/7, you can expand your geo- graphic reach, drive web site traffic, gain more potential customers, and Reputation Monitoring eliminate missed revenue opportunities to boost your bottom line! Know what your customers are saying about you. Search Engine Optimization Don’t let bad reviews shut you down. Everyone has an opinion and the Internet provides the megaphone. With 70% of consumers trusting Shine brighter than your competitors. online reviews, you can’t afford to ignore what’s being said online When customers search online, are they finding you or your competitors? If search engines don’t know you exist, you are invisible. Live Chat Leads Ranking higher in search results helps customers find you, driving more Make web site visits matter more. customers to your web site. Now your business never has to close its doors! Let us deliver 24/7 in- stant gratification to web visitors by connecting them to a live person List Optimization with no wait times. Engage more visitors online, off the phone, and Get listed. Get found. Get customers. easily convert them into leads. Live Chat offers immediate ROI! Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility Interactive Video by maintaining up-to-date, consistent and visible business Make the most out of a minute. information across top search engines and directories. Interactive Videos are the easiest way to make an impression in a short amount of time, effectively marketing your services. Engage Local Profiles your customers with customized, interactive content for maximum Be where your customers are. optimization and conversions. You should be the master of your local listing! When you are listed locally, it is easier for customers to find and choose your business. Limelight Deals Claim, verify and upgrade your business pages to stand out to customers Get new customers in your area. with NO upfront costs! Search Engine Marketing LimelightDeals.com showcases Shine in the right places. your local business to a growing Go from outdated to updated - search engines are the new yellowpages. NEW Limelight audience of thousands of deal- Search engine marketing drives the right customers to your business and Deals Coupons! savvy subscribers. turns searches into revenue. Ask your Account Executive forv more OnTarget - Display Advertising information. Shine a spotlight on your business. Spend your advertising dollars where they count the most. Display • E-mail Marketing to a list of subscribers actively seeking new deals advertising helps place your business in front of consumers where they • Online and Print Promotions through our suite of products spend most of their time: the web. • Our site is optimized for Tablets and Mobile Devices For more information, call (508) 979-4344 1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 11 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482 Digital Display Rates Effective February 1, 2015

ABOVE THE FOLD LEADERBOARD (728x90)

ABOVE THE FOLD MED. RECTANGLE (300x250 or 300x600) BELOW THE SCROLL MED. RECTANGLE (300x250) BELOW THE FOLD LEADERBOARD (728x90)

SouthCoastToday.com Display Rates As South Coast’s main source of online information, SouthCoastToday.com is a key part of the daily lives of the people who live and visit here.

Ad Unit Home Page Targeted ROS CAROSEL AD Leaderboard $20/CPM $15/CPM $10/CPM STATIC (396x474) Medium Box $20/CPM $15/CPM $10/CPM Double Display $25/CPM $20/CPM $15/CPM Medium Box BTS $12/CPM $10/CPM $7/CPM Leaderboard BTS $8/CPM $7/CPM $5/CPM Medium Box Video Ad $26/CPM $21/CPM $16/CPM Your representative can help you choose or build a campaign for SouthCoastToday. com that fits your business needs. Carousel ad 3 Star Campaign 30,000 medium box impressions/mo, ROS = $300 This ad unit appears in our rotating home page carousel and 4 Star Campaign 40,000 medium box impressions/mo, targeted = $600 will be the only ad in the carousel with our top news stories. 5 Star Campaign 40,000 medium box impressions, homepage = $800 Duration Rate OnTarget Display Advertising 15 Days $900 Reach beyond SouthCoastToday.com and invest your advertising dollars where they count the most. Connect with customers using geographically, demographically and behaviorally targeted display advertising. Target by zip code, audience or interest to ensure you

get the most bang for your buck. Retargeting also helps you regain lost customers. newspaper.com Mobile Advertising ONLY OnTarget Rate Geo only $8 /CPM $12/CPM demo or behavior $9 /CPM Ad Size: 320 x 50 px demo & behavior $10 /CPM Static ads only, no animation. pre roll geo $18/CPM pre roll demo or behav $20/CPM pre roll demo & behav $22/CPM mobile geo $8/CPM Retargeting $9 CPM mobile content $10/CPM or Small Business Package up to 40k impressions $199

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 12 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Rich Media Rates Effective February 1, 2015 Sliding Billboard • Your ad will be the first thing users see on the home page of SouthCoastToday.com. • Limited to one advertiser per day. • Large billboard ad reduces to 960 x 30 px • Leave-Behind Pencil ad that stays at the top of the page all day. SLIDING BILLBOARD Floating Billboard (Pencil Ad shown in RED) • Your ad will be the first thing users see on the home page of SouthCoastToday.com. • Limited to one advertiser per day. • Exclusive position! Your 600 x 300 px message hovers over the home page for 10 seconds, then disappears, displaying a 960 x 30 Pencil ad that stays at the top of the home page all day. Homepage Takeover Take over SouthCoastToday.com for a day with your message! Great for special events and sales. • Exclusive: Only one advertiser can take over. Includes: • Header leaderboard • Carousel positions • Top rectangle • Middle page rectangle (News) HOME PAGE TAKE OVER FLOATING BILLBOARD (Pencil Ad shown in RED) • Middle page rectangle (Business) • Lower right rectangle HOMEPAGE • Footer leaderboard TAKEOVER • Wallpaper ONLY $1,500 PER DAY! Rich Media Rates Rich Media Per Day Weekend Each Additional Day Sliding Billboard $500 $300 $300 Floating Billboard $350 $250 $200 E-MAIL AD Sponsorship Opportunities Email Newsletter Sponsorship Promote your business to our loyal followers who have signed up to receive our e-mail newsletters and alerts. • Run Period: Friday through following Thursday. 14 days total. • Between 29,000–33,000 impressions per week. • Ad Size: 160 x 600 px. Photo/Video Gallery Sponsorship Gallery advertising appeals to our visitors. It’s captivating to audiences of all kinds, entertaining and it engages locals. MULTIMEDIA • Ad size: 600 x 356 px with Companion Box Ad. PRE-ROLL AD • 15 or 30 seconds • Seen once per user per day per content type.

Animated Pre-roll Video Pre-roll Video Pre-roll Max length 10 Sec. Max length 15 Sec. Max length 30 Sec. Floating Billboard $430/month $5250/month 1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 13 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Schedules | Mechanical Requirements Effective February 1, 2015

Mechanical Requirements Publication Day Published The Standard-Times Daily Columns Retail Classified SouthCoast MarketPlace Fri/Sat Mail 1 col. 1.83 1.188 A la Carte Sunday 2 col. 3.75 2.5 The Advocate Thursday 3 col. 5.75 3.75 The Chronicle Wednesday 4 col. 7.625 5.062 Fall River Spirit Thursday 5 col. 9.625 6.187 Middleboro Gazette Thursday 6 col. 11.625 7.625 Middleboro Gazette EXTRA! Friday 7 col. NA 9 The Spectator Wednesday 8 col. NA 10.25 9 col. NA 11.625 Closing Schedule/Deadlines / Display Advertising Full Page 6 col x 21.5” 9 col x 21.5” Publication Day Space & materials due Monday Thursday at 2:00 pm Depth Requirements Tuesday Friday at 9:00 am Advertisements must be at least as many columns wide as they are SouthCoast MarketPlace Wed. (9 days prior) at 12:00 pm inches deep. 6 columns x 3” strip ads are accepted. Ads spanning the Wednesday Friday at 2 :00 pm center spread must be at least 4” in depth. Thursday/Coastin’ Monday at 2:00 pm Friday Tuesday at 2:00 pm Line Screens & Half-tones Saturday Wednesday at 9:00 am We use 90 line screen for all half tones at 180 dpi. All line art should Sunday Wednesday at 5:00 pm be scanned at 300 dpi. For optimum reproduction in SouthCoast AutoToday Wednesday at 5:00 pm Media Group publications, any screened area of the ad should be Discover New Bedford Tues. (12 days prior) at 9:00am 10% or higher. We will not be responsible for screens less than 10%. Hathaway Publications Friday at 3:00 pm Color Deadline is 24 hours prior to above. Media Requirements for Electronic Ad Transmission A fee will be applied for any ads cancelled after deadline. We gladly accept electronic ad materials using PDF files via our FTP Closing Schedule/Deadlines/Classified Liner ads site, electronic transfer service (AdSend, Fastchannel, Ad Transit) or via e-mail. PDF files must have all fonts embedded. Closing time for in-column classified ads is 4:00 pm the day before publication. Please indicate name of advertiser and date of publication when Publication Day Deadline FTP-ing or e-mailing ads. Please contact your SouthCoast Media Sales Saturday Friday at 3:00 pm Consultant for details about our FTP site or for the correct e-mail Sunday Friday at 3:30 pm address to send your electronic files. Monday Friday at 4:00 pm

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 14 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit 1-800-445-7482

Advertising Policies Effective February 1, 2015 General Rate Policy The advertiser assumes sole responsibility for statements contained in the All rates are non-commissionable. Retail rate applies to local retail stores and advertisements and indemnifies Southcoast Media Group against all loss, liability service businesses. Rates will be determined by contract level committed to by the or expense arising from claims of libel, unfair trade practices, unfair competition, advertiser. infringement of trademarks, names or patents, copyrights and proprietary rights and violations of the right to privacy resulting from publication of the advertiser’s Your spending level based contract gives you credit for retail ROP, classified, color, copy or materials. The advertiser agrees to hold harmless and to indemnify preprints, special sections, SouthCoast MarketPlace, and Internet advertising. Southcoast Media Group. Web Services do not count toward dollar volume contract fulfillment. Publications from all damages, costs and expenses of any nature whatsoever, for The publisher reserves the right to adjust rates during the term of any agreement which Southcoast Media Group may become liable by reason of its publication upon 30 days notice. Upon receipt of the newspaper’s revision of rates and/or credit or omission of the advertiser’s advertising. Reuse for advertising purposes of terms, the advertiser may cancel a contract agreement without penalty by giving Southcoast Media Groups’ news copy, artwork, photographs and advertising copy 30 days prior written notice to the newspaper. written or produced by Southcoast Media Group is expressly forbidden without Brokered space is not accepted. Rates apply only to advertising placed expressly prior consent of the newspaper. on behalf of the original advertiser. Under no circumstances shall the original advertiser resell space to a third party. Contract rates are for the customer’s own ROP Depth Requirements commercial advertising and may not be extended or transferred by the advertiser Minimum depth: 1 inch. Advertisements exceeding 19.5” in depth will be billed to any other party. at 21.5” depth. Ads spanning center bleed gutter will be billed at full column and depth. All advertising placed in Southcoast Media Group is subject to the terms, Any taxes imposed on the printing or sale of advertising shall be assumed and conditions and policies stated within this rate schedule. paid for by the advertiser. Southcoast Media Group is not liable for failure to print, publish or circulate an advertisement for any reason whatsoever. By placement of such advertising the advertiser agrees to these terms, conditions and policies. Position Requests The company reserves the right to adjust print image size and proportions by up to As a service to our advertisers, we make every attempt to honor requests for specific 10% to align with newsprint page size changes as necessary. positioning of ads within the newspaper. Specific position is subject to demand. You may, however, receive priority consideration by paying 25% positioning premium. Terms of Payment The premium does not guarantee specific placement and is not billed if the position • For your convenience, we accept Visa, MasterCard, Discover and American is unavailable. Express. Contract & Copy Regulations • We also extend terms, subject to credit approval, to retail and classified Contracts go into effect the date the signed agreement is received at Southcoast customers. Media Group. Backdating of contracts is not permitted. • Ads are payable in advance of publication unless a credit account has been All advertising in SouthCoast Media Group publications both in print and online established. are subject to state and or federal laws which make it illegal to print or publish any • Credit approved account payments are due upon receipt at the end of each notice or advertisement that indicates any preference, limitation, or discrimination billing month. based on race, color, religion, sex, handicap, familial status (including children Finance charges up to the legal limit may be assessed on past due accounts. In the and pregnancy), national origin, ancestry, age, marital status, sexual orientation, event payment is not made within the approved credit limits, we reserve the right veterans’ status or source of income (including federal “section 8” assistance), to reject advertising copy and/or immediately cancel any contract. The advertiser or any intention to make any such preference, limitation or discrimination. The agrees to indemnify the newspaper for all expenses incurred in connection with right is reserved by Southcoast Media Group to edit, reject, or cancel any copy or the collection of amounts payable, including court costs and attorney and/or artwork at any time. Southcoast Media Group does not accept adult entertainment collection fees. An advertiser who does not maintain his credit status with the advertising, tobacco or tobacco products advertising. newspaper shall be deemed in breach of contract, and the newspaper may re-bill Insertion orders containing disclaimers or conditions for publication are not the advertiser for an outstanding balance due at the earned rate or non-contract accepted. Southcoast Media Group will not assume any financial responsibility rate on the newspaper’s current rate schedule. for errors in scheduling and typography except to the extent of republication in Payment terms, finance charges and discounts may be revised at any time upon 30 the next available issue or adjustment of that part of the advertisement that was days notice to advertisers. omitted or in error. The newspaper is not responsible for errors in copy or camera ready materials furnished by the advertiser or its agent. If the advertiser utilizes the service of an agent or other third party, the advertiser and the party shall be jointly and severally liable for payment and for compliance Cancellations of advertising cannot be accepted after deadline or closing date. The with any agreement with the newspaper. newspaper is not responsible for the correctness of copy or materials published that were received after its scheduled deadline. Political advertisements must be paid by check or credit card in advance of publication. For copy regulation on political advertising, call your SouthCoast Advertising designed to appear as editorial matter must carry the word Media Group sales consultant. “Advertisement” above each column and use a typeface that is clearly different from that used by Southcoast Media Group.

1-800-445-7482 Revised: 3/25/2015 By using rates contained herewith, advertisers agree to the terms outlined under “Retail Advertising Policies.” Page 15 A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kit