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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Wednesday, August 28, 2019 Copyright 2018. CHASING TV RETURNS, NOT STAKES PATRICK: BLACK THE EXCEPTION, NOT THE RULE ADVERTISER NEWS ’s has gobbled up Popeyes Kitchen says it has sold out of its and Group, inventory of its new chicken sandwich. In a video posted to but don’t expect to see a parade of other private equity its Twitter feed, the company said that the sandwich would investors racing behind. That’s according to one broker be back soon and this time, it would be for good. Popeyes who’s worked closely with Wall Street money managers. stores across the U.S. have been selling out of the sandwich Patrick Communications founder Larry after a Twitter feud between Chick-fil-A and Patrick believes Apollo’s moves are more Popeyes inspired consumers to taste the new of a one off, driven in part by Black’s desire sandwich for themselves. The fried chicken to be in the television business. “I don’t see chain officially launched the sandwich a stampede of private equity running into Aug. 12, calling its first nationwide chicken television at this point,” said Patrick, noting sandwich their biggest launch in nearly 30 that most PE firms are comfortable simply years... Shoe retailer Cole Haan is readying holding stakes in groups like Nexstar, for an initial stock offering, CEO Jack Boys Sinclair and Tegna. “You don’t see those companies on said in a statement. acquired the brand from their own saying they’re going to march into this area and Nike in 2013, and Cole Haan has since moved beyond its build a monstrous footprint,” he said. signature dress shoes to feed growing demand for sneakers While Partners and Blackstone and other casual footwear... UK-based online luxury retailer Group have made rumblings about TV in recent years, Farfetch is in advanced negotiations to acquire Barneys neither has struck a deal, and both may have cooled on the New York, in a deal that would keep the retailer’s New York business. City open, sources tell theNew York Post. Farfetch, Black’s TV appetite is said to have been whetted when he which said there are no plans to acquire Barneys, sells new attempted to buy and Nexstar but came up and used goods and counts about 375 luxury brands among short — with Nexstar capturing Tribune in a still-pending its 1,000 sellers... Dollar General, Dollar Tree and Family $4.1 billion deal. In recent weeks Tegna has confirmed Dollar (a subsidiary of Dollar Tree) are being slapped with Apollo’s attempt to strike a deal, and Patrick thinks that’s a $1.2 million in fines following an investigation by the New hint of what’s to come. York attorney general’s office that found all three sold expired “The only player at the table right now is Leon Black, OTC medications. CNBC reports the action also names who has said he will use private-equity money to build Dollar General for selling motor oil unsuitable for modern something,” Patrick said. “He can’t be satisfied with just cars and Dollar Tree for violating New York’s bottle deposit Cox. Even if he were to get Tegna, which is 50-50 at this law... Members of the United Food and Commercial point, I think he’d want something more and he’d go after Workers union in Oregon and Southwest Washington have others to see what else is out there.” approved a strike against supermarket chains including Fred Private-equity investors may like the returns they’re getting Meyer, QFC, Safeway and as a contingency if from TV group holdings, but owning the business outright is negotiations fail in coming weeks, The Oregonian reports. a different story. Patrick said what keeps them as investors The union and representatives of the grocery companies and not owners is that TV is a mature business without huge have been talking for more than a year to resolve growth. “Where the growth is coming from is retransmission differences over the level of pay increases and what the fees — there’s little organic growth,” Patrick said. “But while workers contend is gender-based income bias... Amazon retans revenue is going up, it’s not a never-ending staircase appears to be cutting back prices at Whole Foods again, that keeps going up and up. There will be a point where the after rolling out a broader price hike earlier this year, CNBC cable buys are going to get tough and dig-in.” reports. As of August, Whole Foods prices are down roughly That, combined with cord-cutting data, is enough to keep 2.5 percent on average compared with last year, according most private-equity firms on the sidelines. Patrick noted to a note published by Morgan Stanley. The drop in price that when he previously worked with an investment firm follows a 3 percent price increase in the first three months that ended up with a group of TV stations after ownership of this year, the note said. The modest price cut is the latest defaulted, the firm’s mission was to build up sales, put the shift in strategy at Whole Foods, which Amazon bought for stations on more solid footing — and sell them. $13.7 billion in 2017... Papa John’s yesterday named Rob For sales reps, the big question is what it means for job Lynch, previously president of Arby’s, its CEO. The pizza stability. Typically, private-equity firms look to “tighten-up chain’s stock, valued at $1.5 billion, jumped 7.5 percent in operations” when they buy a company, Patrick said, but in morning trading. The change is effective immediately. Lynch general, he said the biggest pressure points aren’t in the replaces Steve Ritchie, who was handpicked by founder sales department but on vendors, such as syndicators or John Schnatter to succeed him in 2018. Lynch helped lead Arby’s to 16 consecutive quarters of same-store sales (Continued on Page 3) growth, as well as record sales and profits last year. CLEARED IN MORE THAN 80% OF U.S. AVAILS CBS Television Distribution has cleared its advertiser- WMC-TV in Memphis, Tenn., seeks a Director of Sales supported diginet Dabl in more than 80 percent of the U.S. to lead all aspects of its cross-platform sales efforts. The to launch on Monday, Sept. 9, the company said yesterday. qualified candidate will have a strategic vision for the In addition to the CBS Television Stations, Dabl will WMC sales department, marked premiere on stations from the Sinclair, Tribune, Graham, by specific, measurable goals. Meredith, Quincy Media, News-Press & Gazette, Capitol Minimum 5 years’ experience in a Broadcasting, Bahakel and Univision groups. broadcast, digital sales or marketing At launch, Dabl will include programming from the Martha role. Must love sales, developing Stewart and Emeril Lagasse TV libraries, as well as from and empowering teams, and collaborating with peers to Cesar Millan, Bob Vila and Jamie Oliver with such series deliver above and beyond expectations. CLICK HERE for as Cesar to the Rescue, Cesar Millan’s more info or to apply. EOE/M/F/D/V. Leader of the Pack, Home Again Hearst Television’s WMOR-TV, one of with Bob Villa and Jamie’s 30-Minute the top-rated Independent stations in the Meals. One thing I wouldn’t have country, is seeking a dynamic Account Dabl also has acquired series from predicted about Greenland: Executive. The ideal candidate will A&E, including Find & Design, Flip Very small population but bring both Broadcast and Digital sales This House and Sell This House. It’s 37 Blockbuster Videos. experience and possess the drive and also picked up standalone series Doctor ability to thrive in a fast-paced, highly & The Diva, starring American Idol competitive market. A proven track Kimberly Locke and ER physician Dr. Conan O’Brien record in new business development, Steve Salvatore, and Canadian talk along with strong negotiation skills, is show Cityline, hosted by Tracy Moore. required. We are a destination company in a great market that offers a tremendous opportunity for NETWORK NEWS the right person. CLICK HERE to apply. EOE. Saturday Night Live standout Leslie Jones is leaving ACCOUNT EXECUTIVE, Tampa, Fla. — FOX O&O, NBC’s late-night sketch comedy program after five seasons WTVT: This opening at the top-rated station in Tampa to pursue a slew of film and TV projects, Deadline reports. requires the servicing of existing transactional accounts One project is Supermarket Sweep, a reboot of the classic along with the development of new broadcast and digital TV , which Jones will be hosting and executive business. Candidate must be highly motivated and possess producing. The revival is said to be generating interest from strong presentation and prospecting skills. Position the likes of ABC, NBC, Fox and Netflix... Parenthood and requires prior broadcast sales experience, preferably in Gilmore Girls alumna Lauren Graham is set for a season- an LPM market. Excel and Power Point are a must, and a long arc opposite Jane Levy in Zoey’s Extraordinary working knowledge of WideOrbit, PRIME Lingo and Kantar Playlist, NBC’s musical dramedy series, in a recasting. Media a plus. College degree is preferred. CLICK HERE The series centers on Zoey Clarke (Levy), a whip-smart for more info or to apply now. EOE. computer coder forging her way in San Francisco. After an WJZY/WMYT, the Fox O&O television station in Charlotte, unusual event she starts to hear the innermost wants and N.C., seeks a highly motivated Account Executive who will desires of the people around her through songs. The cast help local and regional advertisers achieve their business also includes Skylar Astin, Peter Gallagher, Alex Newell, objectives through effective TV and digital advertising. John Clarence Stewart and Mary Steenburgen... Fox has The ideal candidate must be able to identify qualified given a script-to-series commitment to The Five People You targets, use strong communication and presentation skills Meet in Heaven, based on Mitch Albom’s bestselling novel. throughout the sales process, and maintain a high closing Albom will pen the adaptation. Using familiar characters from ratio. A four-year college degree is required. Media sales the bestselling novel, the series will explore each character’s experience is strongly preferred. Knowledge of media unique journey in this world and the next. math, TV ratings and web metrics is a plus. CLICK HERE for details or to apply now. EOE/M/F/V/D. ACCOUNT ACTIONS News Channel 13 (KRDO, Colorado Springs) is looking for Chevron is sticking with longtime incumbent Wavemaker, a Director of Sales who is highly motivated with a proven following a competitive review for its global media business, record of success to oversee sales Campaign US reports. WPP’s Wavemaker has worked on the revenue for television and digital and Chevron media planning and buying business for 16 years. continue a sales tradition of revenue The review was launched earlier this year. Wavemaker’s success. The DOS is responsible Chevron account will be led out of the U.S. The pitch was run for maximizing revenue goals, by R3 Worldwide... Also from Campaign US: - strategic training and development based iFuel is adding VOSS Water to its agency of record of local and national sales, developing and leveraging roster. It will lead the charge in a strategic repositioning of client relationships, effective pricing and spot inventory the Dwayne Johnson-backed brand, including creative and management, and nontraditional revenue programs. To media planning and buying responsibilities. The upcoming be considered for the position, please APPLY HERE. Job campaign, which will mark VOSS’s largest consumer-facing Requisition #19-1230. No calls, please. EOE. drive in its history, will feature The Rock, who recently announced an advisory role with the company. See your ad here tomorrow! CLICK HERE for details. 8/28/2019

The Daily News of TV Sales @ www.spotsndots.com PAGE 2 BEACH BUMS HAVE DISTINCT TV PREFERENCES NFL KICKS ITS TV MARKETING INTO GEAR Plenty can be said about people who vacation at the With the new NFL season just over a week away, the league beach: They love to relax, crave warm weather and enjoy has sharply ramped up its national/regional TV marketing spending time in the sun. As it turns out, fans of the beach versus a year ago, Television News Daily reports. are just as likely to be found in front of the TV as other Over a month-long period, July 26 through Aug. 26, there Americans. Their show preferences, however, differ. have been 2,652 airings of NFL advertising and promo According to ad solutions company Viant, whose Viant messages versus 1,484 airings a year ago, according to Advertising Cloud platform consists of more than 250 iSpot.tv. This has resulted in the NFL amassing 879 million million registered users, beach goers consider some of marketing impressions, versus 419 million in 2018. the biggest events in sports to be must-see TV. They’re 42 While the NFL has nearly doubled the airings of promos on percent more likely to watch the NBA Finals than those its own cable channel, the NFL Network, broadcast networks who vacation elsewhere, as well as 32 — and their sister cable networks — have percent more likely to watch the NHL also seen a big boost in marketing time. playoffs and 27 percent more likely to During the last month, NFL Network has catch the World Series. Even though you are had 2,332 airings advertising/promos. That penchant for a good rivalry extends on the right track, you ESPN was at 99; ESPN2, 68; ESPN to awards shows, too. People who like will get run over if you Deportes, 60; CBS, 59; NBC, 47; Fox, the beach are 62 percent more likely just sit there. 22; NBCSN, 22; and Fox Deportes,16. to watch the Oscars, 45 percent more NBC and NBCUniversal cable networks likely to watch the Golden Globes and in particular have seen a sharp rise in 34 percent more likely to root for their Will Rogers the number of promos aired. A year ago, favorite musicians at the Grammys. NBC Television Network aired 12. This They’re also attracted to real estate- year it’s 47. focused reality TV. They’re twice as likely to watch HGTV’s NBCUniversal’s non-sports cable networks have seen a House Hunters International as those who don’t like the number of airings: MSNBC and USA Network each with beach. They’re also 65 percent more likely to watch Fixer 10, followed by CNBC with 9; Oxygen 8; Syfy, 7; E! and Upper and 64 percent more likely to tune in to the original each with 6; Bravo and The Golf Channel, 5 version of House Hunters. each; and NBCUniverso, 4. They’re into reality TV competitions as well, and are 88 This year, iSpot.tv estimates paid TV advertising for the percent more likely to watch Shark Tank and 57 percent NFL to be $5.5 million for national and regional TV advertising more likely to watch The Voice. In addition, they’re twice over the month-long period. as likely as the general public to pay for premium channels HBO and Showtime. THIS AND THAT David Kershaw, a 30-year Nissan veteran who most PRIVATE EQUITY CHASING RETURNS, NOT STAKES recently ran sales and marketing for the Southeast, will (Continued from Page 1) become head of the brand’s U.S. sales, Automotive News equipment makers. reports. Kershaw, 54, has been named Nissan division VP of What would it take for TV to get Wall Street investors’ sales and regional operations, effective Sept. 1. He replaces attention? One possible scenario is the FCC allowing Billy Hayes... says it has reached an a company to own two of the big four network affiliates agreement with the Fox Television Network that extends in each market. A big clue if that will happen is Gray and renews the network affiliations for all of Gray’s Fox- Television’s pending $32.5 million deal to buy KDLT-TV, affiliated stations across 21 markets, including Cincinnati; the NBC affiliate for the Sioux Falls, S.D. Gray wants to West Palm Beach, Fla.; Birmingham, Ala.; and . pair it with KSFY-TV, which serves as the market’s ABC and CW affiliate. Gray has a waiver request pending with MONDAY NIELSEN RATINGS - LIVE + SAME DAY the FCC. “If they start giving waivers, which they say they will consider but haven’t done, and if that becomes from a drop of water to a trickle to stream then river, that is going to make TV have another big growth spurt,” Patrick predicted. “You’ll see swapping and trading and some outright sales.” While it’s most likely to start with the midsized family companies, he said private equity would wake up to TV again if there were mergers from among the industry’s biggest players. “Those are the types of waves that are big enough that private equity would jump onto it.” For now, all eyes are on Black, who Patrick thinks will attempt to grow Apollo’s TV holdings regardless of whether it gets Tegna. “Would he go after somebody else? Sure, I could see Apollo trying to get Meredith, Graham Holdings or another one of the not-quite-as-big major groups,” he said. 8/28/2019

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