WWD intimates A Supplement to WWD July 2009

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RomanticR i ffantasiesi come true with spring’s Victorian- infl uenced lingerie.

wINTa001B;9.indd 1 7/17/09 4:27:54 PM

WWD intimates ®The retailers’ daily newspaper Published by Fairchild Publications Inc., a subsidiary of Advance Publications Inc., 750 Third Avenue, New York, N.Y. 10017

EDWARD NARDOZA Editor in Chief BRIDGET FOLEY Executive Editor

JAMES FALLON Editor RICHARD ROSEN Managing Editor DIANNE M. POGODA Managing Editor, Fashion/Special Reports MICHAEL AGOSTA Special Sections Editor BOBBI QUEEN Senior Fashion Editor KARYN MONGET News Editor, Intimates

WWD.COM AMY DITULLIO, Managing Editor Bruno Navarro (News Editor); Véronique Hyland (Associate Editor, Fashion); Lauren Benet Stephenson (Associate Editor, Beauty/Lifestyle)

CONTRIBUTORS LOUISE BARTLETT JESSICA IREDALE

ART DEPARTMENT ANDREW FLYNN, Group Art Director SHARON BER, AMY LOMACCHIO, Associate Art Directors Courtney Mitchell, Kim Gilby, Designers Eric Perry, Junior Designer Tyler Resty, Art Assistant

LAYOUT/COPY DESK PETER SADERA Copy Chief MAUREEN MORRISON Deputy Copy Chief LISA KELLY Senior Copy Editor Adam Perkowsky, Kim Romagnuolo, Sarah Protzman Copy Editors

PHOTOGRAPHY ANITA BETHEL, Director John Aquino, Talaya Centeno, George Chinsee, Steve Eichner, Kyle Ericksen, Stéphane Feugère, Giovanni Giannoni, Thomas Iannaccone, Tim Jenkins, Davide Maestri, Dominique Maître, Robert Mitra, David Sawyer, Cliff Watts, Kristen Somody Whalen

PHOTO CARRIE PROVENZANO, Photo Editor Lexie Moreland, Ashley Linn Martin, Photo Coordinators

BUSINESS JOHN COSCIA, Editorial Business Director

PATRICK MCCARTHY Chairman and Editorial Director 732-935-1100 | www.hanro.com

wINTa_masthead;5.indd 2 7/17/09 1:57:21 PM IN0727_p004_0CA90.indd 1 7/17/09 2:06:43 PM Introducing CONFIDENTIAL by O Lingerie. The newest product category in the O Lingerie family.

CONFIDENTIAL offers merchandise for every special occasion.

View this new collection at the O Lingerie showroom: 358 Fifth Avenue Suite 800 New York, NY 10001

Please call 866-226-8246 for an appointment or email: [email protected] WWD intimates ®The retailers’ daily newspaper Published by Fairchild Publications Inc., a subsidiary of Advance Publications Inc., 750 Third Avenue, New York, N.Y. 10017 WWD CHRISTINE GUILFOYLE Publisher

ADVERTISING JOEL FERTEL, Executive Director, Innerwear/Legwear/Textile DALE REICH, Executive Director, Media & Trade Shows DEBRA GOLDBERG, Executive Director, Beauty JANINE MARKS, Account Director JENNIFER MARDER, Executive Director, Accessories ELIZABETH DETMER, Beauty Director TRACY HADEL, Account Director BRETT MITCHELL, Executive Director of International Fashion

REGIONAL OFFICES RON TROXELL, West Coast Director, 323-965-7285 SUSAN SMITH, 770-992-3259

INTERNATIONAL OFFICES GUGLIELMO BAVA, International Advertising Director, 011-3902-6558-4225 OLGA KOUZNETSOVA, Account Manager, Italy, 011-3902-6558-4224 GIULIA SQUERI, Account Manager, Italy, 011-3902-6558-4236 ODILE EDA-PIERRE, Account Manager, Paris, 011-331-4451-1290

MARKETING/PROMOTION JODI MARCHISOTTA, Associate Publisher DANIELLE MCMURRAY, Creative Services Director KATIE MCKENNA, Brand Development Director JAIME HOLLANDER, Senior Marketing Manager BRIDGIT KEARNS, Marketing Manager HILLARY TOWNSEND, Online Marketing Manager TING WANG, Events and Promotions Manager BENJAMIN GELINAS, Design Director MARK RAMEL, Design Manager DIANE HUNTLEY, Copy Director CARA CLINTON, Promotions Editor STEPHANIE BROWN, Marketing Coordinator

BUSINESS GROUP PRIMALIA CHANG, Senior Vice President, Finance and Planning GREGORY REMILLARD, General Manager, Fairchild Online DREW DIX, Executive Sales Director, Classified, Fairchild Fashion Group KAREN CHIU, Business Manager, Fairchild Fashion Group JANET JANOFF, General Manager, WWD RON WILSON, Director of European Operations

WWD.COM STEVEN SOTTILE, Digital Director CRAIG BAILEY, Digital Account Executive

ADVERTISING ASSISTANTS Nicole Doucette, Rebecca Buckley, Irene Eng, Tina Schlissel, Michele Sutton, Joyce Graham, Pascale Rajac, Emanuela Altimani

PRODUCTION GENA KELLY, Executive Director, Manufacturing and Distribution CHRIS WENGIEL, Group Production Director KEVIN HURLEY, Production Director JILL BREINER, Associate Production Manager MICHAEL WAGNER, Senior B2B Distribution Manager

CIRCULATION AP DUFFY, Circulation Marketing Director JOHN CROSS, Fulfillment Director JAMES ROSSI, Marketing Director RICHARD FRANZ, Circulation Sales Director

TO DIAL DEPTS. DIRECT AREA CODE 212 News: 630-3500 Fashion: 630-3535 Display Advertising: 630-4600 Classified Advertising: 630-4610 Individual Subscriptions and Single Copy Sales: 800-289-0273; Foreign Subscribers (outside the U.S.) 818-487-4526 Fax number 818-487-4550. Group Subscriptions: 790-4457; Subscription orders can be faxed to 790-1868 Production: 630-4475 Editorial Reprints: SCOOP Reprint Source, 949-453-4680

FAIRCHILD OFFICES ATLANTA 30305: 3500 Piedmont Rd., N.E., Suite 505, 404-926-3535. CHICAGO 60611: 875 N. Michigan Ave., Suite 1410, 312-649-6539. DALLAS 75207: 2730 Stemmons Fwy., Suite 211, 214-630-5461. LONDON WC2: Samantha Conti, 20 Shorts Garden, WC2H 9AU, 441-0171-240-0420. LOS ANGELES 90048: 6300 Wilshire Blvd., Suite 720, 323-965-7280. MILAN 20121: Piazza Cavour 2, 011-39-02-6558-4201. PARIS 75008: 9 Rue Royale, 331-4-451-1300. WASHINGTON 20036: 1050 17th St., N.W., Suite 600 202-496-4975.

wINTa_masthead;5.indd 3 7/17/09 1:57:29 PM IN0727_p006_0CA90.indd 1 7/17/09 2:09:46 PM No Panty Line Promise® Shaper Inspired by the beauty of your natural form. Inspiring a new attitude in shapers.

V-Neck Camisole Mini Brief Hi-Waist

For more information contact Milou Gwyn at Jockey International, Inc. (212) 840-4900 Ext. 4904. © 2009 Jockey International, Inc. World Rights Reserved. Jockey Swirl Icon and No Panty Line Promise are trademarks of Jockey International, Inc. undercurrents Delicate Matters

AS MUCH AS UNDERWEAR IS AN EVERYDAY ESSENTIAL, AS Susan Nethero of Atlanta-based Intimacy says, “it’s also, along with swimsuits and jeans, one of the most dreaded products women have to buy.” Indeed, BY TYLER RESTY ILLUSTRATION there’s nothing like trying on a skimpy bra to bring out body issues, and the thought of asking for assistance in front of a store full of strangers only compounds the anxiety. None of this is news to lingerie shop girls, who are trained to take a sensitive approach to the sales floor. “All customers desire a different amount of assistance,” says Melissa Silvetti, of Journelle in New York. “When someone is shy or a little conservative, we tone down our energy so as not to attract attention from fellow shoppers.” Whether a woman is in the market for basics or something that skews sexy, maintaining a level of discretion is key. At Intimacy, known for its bra-fitting specialists, customers can reserve appointments in advance online in an effort to avoid the discomfort of having to ask. Once there, “we don’t think any woman wants to be measured or weighed,” says Nethero, who tries to tailor appointments to the individual. “If it’s a young, teenage girl, we might pair her up with a younger fitter.” Regardless of age, most women — exhibitionists aside — consider privacy an essential part of the shopping experience, particularly when it comes to dressing rooms, which are often designed accordingly. “It’s a little nerve- racking sometimes when it’s a very small store and the only thing dividing you and shoppers is a small curtain,” says Silvetti, adding that Journelle’s dressing area features sturdy doors. Privacy isn’t the only issue: Dressing rooms are notorious for unflattering lighting, a problem Kiki de Montparnasse has solved by installing dimmers in the dressing rooms of its New York and Los Angeles stores. “People love it,” says Ashley Blanch, who manages the New York store. “You feel like you’re at home.” Yet for all the polite and studied sales approaches, nothing sells lingerie like confidence. Silvetti recalls a customer who, though skinny and stacked, was too timid to try sexier styles. After “a lot of gentle persuasion,” Silvetti persuaded her to buy a Cadolle corset, which she flaunted on the inaugural ball circuit. Seems the corset boosted her confidence, among other things. — Jessica Iredale Lingerie looks throughout the years. Atta Boy

IN BETWEEN STYLING TOURS FOR BRITNEY Spears and Kylie Minogue, William Baker has been hard at work as creative director for B*boy Underwear, the dance-inspired men’s innerwear line. Its two new ranges for fall include the boldy colored Icon, and Active, with a high Lycra spandex content. “What inspired me,” says Baker, “was the very classical aesthetic in Calvin Klein ads from the Seventies and then again in the Nineties, with these pillars of masculinity.” — Katya Foreman

Packaging from B*boy Underwear’s PANTY PARADE new Active range.

LONDON’S FASHION AND TEXTILE MUSEUM GETS RACY FOR ITS LATEST exhibition, “Undercover,” which explores the changing shape of underwear since the early 20th century. Highlights include the world’s first patented bra, the Caresse Crosby, designed by the American socialite Mary Phelps Jacobs in 1914; a bodysuit worn by Sarah Jessica Parker in “Sex and the City,” and a white nylon Trade Secret bra from the Fifties with inflatable cup pouches for cleavage enhancement. The show runs through Sept. 27. — Louise Bartlett

8 WWDINTIMATES

wINTa008(10)a;19.indd 1 7/17/09 4:30:15 PM INNOVATION YOU WILL LOVE.

LYCRA® 2.0 GARMENT TECHNOLOGY

Only from INVISTA: a new family of LYCRA® 2.0 tape and film products with unprecedented stretch and recovery.

A desire for the sleek, smooth aesthetic of bonded garments and the value of the superior-fi t promise of LYCRA® fi ber combine beautifully in LYCRA® 2.0 garment technology. Nothing supports design innovation like LYCRA® 2.0 tape and fi lm, a growing family of patented technology that furnishes exceptional stretch and recovery to bonded hems, seams, and bands. LYCRA® 2.0 tape and fi lm is now available through a select group of garment manufacturers, and a growing collection of brands and retailers worldwide.

Contact Roseann Beutell at 212-512-9213, or e-mail [email protected].

LYCRA® tape and garment technology is a trademark of INVISTA. ©2009 INVISTA. wINTa008(10)B;20.indd 2 undercurrents 10 WWD INTIMATES INSIDE INSIDE undressing tothelev and even girdles andstockingsbrought handmadebras,garters corsets, undies, exquisitethis month. Thedesigner’s forcollection ChristianDiorheshowed message inthespectacularly glam couture foundation. Thatw APERFECTIT’S ALLABOUT OUT as John Galliano’s el ofhaute art. art. Under Cover site yournipplecovers.com. from Nippies,butterflies andmany are available ontheimprobable suchbasics, asthereusable Top silicone Hats,to thebedazzled just afew oftheproductsthathave sprungup.Styles range from —apparently silly are names arequirementand Boob-eez are — of thepasty pie.LowTop Beams, Hats,Pastease, Nippies, Nippits mainstream entrepreneurs asintimates-minded clamorfor apiece Vegas showgirls, nipple covers have taken aturntoward the thatowes alook pasties, much toastaple Lil’Kim.Long ofLas RIHANNA ISN’TALONEPENCHANTFOR HER IN Pink Power foundation. Here’s hopingourneighborstothenorthbuyup. 25 centsfromeverypurchasegoingtothebreastcancer accessible pinktoiletpaper:ItgoesonsaleOct.1,with Breast CancerAwareness Month.AsforCashmere’s more windows atHudson’s Bay’s Toronto flagship,insupportof Swarovski crystalsandtucking,”shesays. frock. “Idideverythingbyhand—therosettes,ruffles, Canadian tissuebrand. in aSept.23fashionshowsponsoredbyCashmere, foundation, andwillbeshownalongwith14otherdesigns bath tissue.It’s partofaninitiativetobenefitthe created acorsetedgownmadeentirelyofpinkCashmere Foundation, Vancouver-based PatriciaFieldwalkerhas toilet paper. InsupportoftheCanadianBreastCancer designer isrufflingupwithsomethingaltogetherdifferent: HOLD THELACE.DITCHTULLE.AVETERANLINGERIE Rihanna Postshow, the designswillbefeaturedinOctober Fieldwalker spenttwomonthsworkingonthefragile Lady Gaga — Jessica Iredale Lil’ Kim Lil’ Kim — KarynMonget

7/17/09 4:55:58PM

DIOR PHOTO BY DOMINIQUE MAITRE; RIHANNA BY FLYNET PHOTOS; LADY GAGA BY EAGLEPRESS/INFPHOTO; LIL’ KIM BY HENNY RAY ABRAMS/AFP/GE TTY IMAGES BOTANIC PRINCIPLES a SofterPlace Makes theWorld Lenzing Modal produces TENCEL cellulose fibermanufacturers and Lenzing isworldmarketleaderamong Lenzing FR www.lenzing.com ® and LenzingViscose ® , LenzingModal ® ® . ® , smooth surface.LenzingModal In itscapacityasanaturalsoftenerthefiberischaracterizedbylowrigidityand textiles. functions from Nature onwhichtheLenzingModal The watermanagementofplants,closedcircuits andsustainabilityare allimportant botanic principlesare appliedthroughout thecompletemanufacturingprocess. Lenzing Modal With LenzingModal With Cellulose FiberTechnology World Leaderin ® - Softnessfrom Nature ® you canfeelthenaturalnessoffiberrightawaysince ® is theoptimumnaturalsolutionforfigure-hugging ® production process isbased.

Lenzing AG, A-4860 Lenzing, Austria Garden

Spring lingerie offers a fi ne balance of nostalgic romance and sensuality.

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O T O S G T R Y A L P E H I of EdenD E R D B A BY Y EM B DONNA D OB BI QUEEN

wINTa012(13-15)a;13.indd 1 7/17/09 3:32:36 PM Clockwise: Eres’ silk satin jacket, 3.1 Phillip Lim’s silk and stretch charmeuse bra, DKNY’s nylon and spandex tank (worn under bra), Hanro’s cotton, Modal and elastane shorts, and Cass’ nylon and spandex leggings, Stephen Dweck necklace; Sally Jones’ nylon, elastane and viscose robe over Natori’s polyester wrap, Betsey Johnson Intimates’ polyester bra and O Lingerie’s polyamide and elastane panties; Irene for Silhouettes and Profi les’ robe, Josie’s nylon and spandex bra and ABS Intimates by Allen Schwartz’s polyester satin shorts, Mary Buck for Lace Nebula crown.

wINTa012(13-15)a;13.indd 2 7/17/09 3:32:47 PM Clockwise from top left: Flora Nikrooz’s silk romper; Fred & Ginger London’s silk chiffon bolero with polyamide and rayon lace trim, Felina’s cotton and spandex cami-bra and Araks’ organic cotton voile panties over Julie France Body Shapers’ polyamide microfi ber and spandex leggings. Carolina Amato gloves; Coco de Mer’s silk and spandex bra and panties; VPL’s cotton and spandex bra over Julie France Body Shaper’s polyamide microfi ber and spandex bandeau.

wINTa012(13-15)a;13.indd 3 7/17/09 3:33:04 PM Photographed at the Edna St. Vincent Millay Society at Steepletop; Model: Kelsey Rogers at Marilyn; Hair and makeup by Stephanie Flor for Artists by Timothy Priano; Fashion Assistant: Peju Famojure; Special thanks to Peter Bergman at the Edna St. Vincent Millay Society. On the cover: 3.1 Phillip Lim’s silk, alpaca and polyamide sweater; La Fée Verte’s silk and Lycra spandex slip, and Jockey’s MicroModal and spandex tights. Reem Acra necklace.

NK iMode’s nylon lace robe with silk trim with Ell & Cee’s nylon and polyester lace bra and briefs with silk trim. Mary Buck for Lace Nebula earrings; Osklen shoes.

wINTa012(13-15)a;13.indd 4 7/17/09 3:33:29 PM trends Fine Prints Big and small have equal value when it comes to prints. Bold or tiny fl owers, Pop Art and paisley patterns all spice up spring lingerie.

COLLETTE • DINNIGAN’S nylon and • Herbarium Amoris: elastane bra and panties. Floral Romance by Edvard Koinberg, Tore Frängsmyr and Henning Mankell (Taschen). CHRISTIAN • LOUBOUTIN shoes. • ELLE MACPHERSON INTIMATES’ silk satin shorts.

SALLY JONES’ • chiffon polyester robe and slip. • NINA RICCI LOVE BY NINA eau de toilette.

• ROGER & GALLET cream soap.

AUSTIN ICE • bangles.

• BLUSH’S polyester and elastane panties. • ABS INTIMATES BY ALLEN SCHWARTZ’S polyester satin romper.

EMPORIO ARMANI’S nylon, elastic and cotton • • GUIA LA bra and panties. • BLUGIRL’S viscose and BRUNA’S silk bra. spandex bra and panties.

16 WWDINTIMATES

wINTa016(17-23)B;30.indd 1 7/17/09 5:03:45 PM • THE WEATHER UP HERE felt bowls at Anthropologie.

POSH INTIMATES’ • cotton pajama set.

ETRO • • CALVIN KLEIN teddy bear. UNDERWEAR’S nylon and elastane bra.

• JONQUIL’S silk chemise.

WhiteSaki by • LAUREN B. MANDEL’S cotton and spandex boyshorts.

• FRETTE’S silk baby-doll slip.

• BJÖRN BORG’S cotton and Lycra spandex tank.

• REPETTO shoes.

• BETSEY JOHNSON INTIMATES’ nylon chemise with lace trim.

Photos by Robert Mitra; Styled by Peju Famojure

WWDINTIMATES 17

wINTa016(17-23)B;30.indd 2 7/17/09 5:03:56 PM trends

BIATTA INTIMATES’ • polyester chemise. • LA FÉE VERTE’S silk and Lycra spandex bustier and boyshorts. BORGHESE • nail lacquer in Solaro Sunshine.

• CHANEL LE VERNIS nail color in Orange Fizz. • OPI nail polish in In My Back Pocket.

• 212 ON ICE BY CAROLINA DIESEL’S silk and HERRERA eau polyester panties • de toilette. with organza trim. • LIZ CLAIBORNE SLEEPWEAR cotton sleep shirt. • ELLE MACPHERSON FREYA’S • INTIMATES’ nylon, polyamide, silk satin bra. elastane and polyester panties.

• FREYA’S nylon, polyamide, SPREEGIRL’S • elastane and bamboo and polyester bra. spandex panties.

DERÉON • INTIMATES’ nylon and spandex panties. • BIATTA INTIMATES’ polyester bra.

BEN-AMUN • BY ISAAC MANEVITZ necklace.

• JOCKEY’S Modal and spandex tank.

NK IMODE’S • silk charmeuse and JOC spandex bustier. Coral Riff Lyc It may be in danger on the Australian reef, but coral is everywhere on the lingerie landscape.

18 WWDINTIMATES

wINTa016(17-23)B;30.indd 3 7/17/09 5:04:07 PM Mint Condition Like a cup of peppermint tea, pale greens have a calming effect. • LUVA HUVA’S cotton, silk and polyester baby doll and panties.

OSCAR DE LA RENTA • SIGNATURE’S polyester pajama top with lace trim.

TWO’S • COMPANY journal.

TWO’S • COMPANY mug.

JEZEBEL’S nylon and spandex bra and panties. •

• THE SHELLEY KYLE COLLECTION perfume.

• WOO’S OSCAR DE • cotton tunic. LA RENTA SIGNATURE’S polyester pajama pants.

JOCKEY’S nylon and • Lycra spandex sports bra.

• BALLY jewelry roll.

WWDINTIMATES 19

wINTa016(17-23)B;30.indd 4 7/17/09 5:04:21 PM trends

Of Two Whether black or purple sexy lingerie exudes an air of mystery.

• ERES’ polyamide and spandex high- HANKY • Minds waisted briefs. PANKY’S nylon tank.

LISA’S FOLLY LUXE’S • nylon lace top.

FELINA’S silk • PATRICIA and spandex skirt. • FIELDWALKER’S STEPHEN DWECK • silk pants. necklace.

CHRISTIAN • LOUBOUTIN pumps.

ERES’ silk • satin jacket.

RAMPAGE’S • ADIDAS polyester • BY STELLA charmeuse romper. MCCARTNEY’S polyester and elastane cami.

The Private World of CADOLLE’S • • Yves Saint Laurent & CASS’ nylon and • nylon and cotton Pierre Bergé by Robert spandex bandeau. skirt. Murphy (Vendôme).

• HANRO’S silk and elastane boyshorts with polyester and elastane lace.

• FRED & GINGER LONDON’S silk chiffon, silk satin and elastane corset.

20 WWDINTIMATES

wINTa016(17-23)B;30.indd 5 7/17/09 5:04:32 PM • NK IMODE’S silk charmeuse chemise.

• CAROL MALONY’S nylon and silk bra and panties.

•

• ED HARDY INTIMATES BY KILEEN’S cotton linen MODE • bustier and shorts. Kabuki brush.

• LAVIT LINGERIE’S polyamide and spandex halter bra and panties.

• KIRSTY DOYLE’S silk • UNDREST’S silk and silk chiffon satin chiffon panties. lounge dress. • HONEYDEW INTIMATES’ nylon and Lycra spandex panties.

wINTa016(17-23)B;30.indd 6 7/17/09 5:04:49 PM IN0727_p021_0CA90.indd 1 7/17/09 5:21:14 PM trends

LOU’S polyamide, • polyester and elastane bra.

LOU’S polyamide, • polyester, elastane and cotton shorts.

COCO DE MER’S • polyamide, silk and elastane bra.

BETSEY JOHNSON • INTIMATES’ nylon robe.

BELABUMBUM’S nylon • and spandex bra and hipster at Anthropologie.

BOTTEGA • VENETA hair combs.

SALLY JONES’ • silk chemise.

SOPHIE B BY RENÉ • ROFÉ LINGERIE’S polyester and spandex bra and panties.

Light Motif D

wINTa016(17-23)B;30.indd 7 7/17/09 5:05:00 PM IN0727_p022_0CA90.indd 1 7/17/09 5:23:48 PM • TWO’S COMPANY candlesticks.

• BRIAN ATWOOD shoes.

• JENNIFER BEHR feather hair comb.

• BEN-AMUN BY ISAAC MANEVITZ’S necklace.

• COCO DE MER’S silk and Lycra spandex bra and panties.

• BEN-AMUN BY ISAAC MANEVITZ bracelet.

• 3.1 PHILLIP LIM’S silk charmeuse sequin bra.

• 3.1 PHILLIP LIM’S silk charmeuse shorts.

• MINDY WEISS FOR TWO’S COMPANY ring-bearer pillow.

• ELLEN HIMIC DESIGNS ring.

• CASS’ microfi ber nylon and spandex tank.

• CHRISTIAN LOUBOUTIN shoe. f Designers deliver gentle romance via airy fabrics and delicate prints.

wINTa016(17-23)B;30.indd 8 7/17/09 5:05:14 PM IN0727_p023_0CA90.indd 1 7/17/09 5:27:49 PM trends Fleet Treat What could be more fun for spring than fresh navy and white looks, sailor-inspired shapes and nautical details even a commander would love?

WUNDERVOLL’S silk briefs. • •

• D&G rts. sunglasses. TWO’S nica COMPANY door stopper. • CH FIS odal

• LIZ CLAIBORNE SLEEPWEAR cotton LA FÉE VERTE’S and Modal sleep shirt. • JOCKEY’S silk tank. • MicroModal and spandex pants.

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wINTaNAVYTRENDa;5.indd 1 7/17/09 6:17:42 PM IN0727_p024_0CA90.indd 1 7/17/09 6:23:26 PM • GLOBE-TROTTER CRUISE case.

• JEZEBEL’S cotton and Lycra spandex cami-bra.

CHRISTOPHER • FISCHER slippers.

FIFI • CHACHNIL’S cotton bra and miniskirt.

WOO’S cotton linen pants. •

DEZALLIER D’ARGENVILLE Shells by Veronica Carpita, Dr. Rainer Willmann and Sophia Willmann (Taschen). •

PATRICIA BIATTA INTIMATES’ Seamless Shape Wear UNDERWOOD • nylon and spandex bralette hat. • and boyshorts.

Tel. 770-475-3045 Fax: 770-664-7208 Before After www.JulieFrance.com

wINTaNAVYTRENDa;5.indd 2 7/17/09 6:17:56 PM IN0727_p025_0CA90.indd 1 7/17/09 6:26:04 PM end note

elebrity cachet

THEY GRIN ANAND BARE IT; WE BLUSH AND BUY IT. EVER SINCE JOCKEY Internationalal InInc. pioneered the use of athletes in ads in the 1930s with Babe Ruth sporting JJockey Longs, stars in their skivvies have been advertising gold. Iconic imimages throughout the decades include Major Leaguers Jim Palmer and Pete Rose posing in their Jockeys in the Seventies. Since the Nineties, Calvin Klein Underwear has been turning heads with provocative ads featuring supermodels Christy Turlington and Kate Moss, along with Hollywood hotties Mark Wahlberg, Djimon Hounsou and the sultry Eva Mendes. Megabrand Hanes recruited Michael Jordan in 2000 and has since featured Marisa Tomei, Charlie Sheen and Jackie Chan, among others. And Emporio Armani is wowing underwear fans this year with glamorous husband-and-wife team David and Victoria Beckham. — Karyn Monget

Clockwise from top left: Underwear ads through the decades featuring Jim Palmer, Babe Ruth, Jennifer Love Hewitt, Mark Wahlberg, Nadia Comaneci and David Beckham.

26 WWDINTIMATES

wINTa026a;13.indd 1 7/17/09 3:30:39 PM Another reason to love The Fabric of Our Lives ®

Zooey Deschanel AMERICA’S COTTON PRODUCERS AND IMPORTERS. ™ Service Mark/Trademark of Cotton Incorporated. © Incorporated, 2009. ™ Service Mark/Trademark COTTON PRODUCERS AND IMPORTERS. AMERICA’S

Critically acclaimed indie pop singer-songwriter Zooey Deschanel shows us how The Fabric of Our Lives® has become the fabric of her life in the latest advertising campaign from Cotton Incorporated. Along with country singer Miranda Lambert and R&B singer Jazmine Sullivan, Zooey demonstrates cotton’s style and versatility to a whole new generation of young women. And for you that means a whole new generation of customers. WWW.NATORI.COM