CSL Introduces the Blackberry Torch Smartphone with Irresistible Offers

For Immediate Release

CSL Introduces the BlackBerry Torch Smartphone with Irresistible Offers

First with Blackberry 6 OS BlackBerry Torch supports UMTS 900 for better performance on the 1O1O Next G Network

Hong Kong, 10 November 2010 – CSL Limited (CSL), Hong Kong’s leading mobile operator, today announced availability of the highly-anticipated BlackBerry® Torch™ 9800 smartphone through its 1O1O Centre. The new BlackBerry® is the first to combine a full touch screen experience with a BlackBerry® keyboard that slides out vertically, with a device trade-in programme for existing users and a promotion for new customers that doubles their local mobile data allowances.

Ideal for socially active customers and loaded with features for busy professionals, the BlackBerry Torch smartphone is also the first to introduce the powerful, new BlackBerry® 6 operating system. Supporting UMTS 900 for better performance on the 1O1O Next G network, the BlackBerry Torch with BlackBerry 6 offers superior web browsing, multimedia and real-time financial monitoring through 1O1O’s InvestPro.

The BlackBerry Torch builds on the industry-leading strengths of the BlackBerry platform with a new handset design and a refined interface, making the smartphone even more approachable and accessible for customers.

 Accessibility: an intuitive interface design enables seamless interactions among applications  Social media: the Social Feeds app gives users with an integrated view of multiple social media communications and include RSS feeds  Web browsing: a new and efficient WebKit-based browser, renders web pages quickly and beautifully for a great browsing experience  Search: Universal Search lets customers search for any content on the smartphone and extend searches to the Web or BlackBerry App World™  Multimedia: the smartphone also packs smart multimedia features, including a five megapixel camera and Wi-Fi® Music Sync, which lets users access their desktop music libraries*  Chinese handwriting input: the BlackBerry Torch 9800 is also the first BlackBerry smartphone incorporating one of the most intelligently-designed Chinese handwriting softwares, with support for both traditional and simplified characters

In addition, 1O1O customers will be able to get the most from an attractive offer that includes InvestPro, Studio-on-DemandTM and Smart Traveller.

“The BlackBerry Torch 9800 smartphone incorporates new social connectivity and multimedia entertainment features, opening it up to first-time smartphone users and increasingly sophisticated customers who desire an intelligent blend of professional and personal applications in one phone. To reflect this new customer dynamic, 1O1O is not only offering customers an industry-leading network and premium services, but also making the BlackBerry Torch available with promotional offers that will be irresistible for both BlackBerry die-hards and novices,” said Mark Liversidge, Chief Marketing Officer, CSL Limited.

HK$600 rebate for device trade-ins From now to 8 December 2010, customers who trade in any existing BlackBerry smartphone and subscribe to 1O1O + BlackBerry for Individuals Service Plan will receive a HK$600 service rebate. The rebate will be credited to the customer’s account in six instalments from the fourth to the ninth monthly bill.

Double your local mobile data allowance CSL is also introducing a promotional offer that will make it even more attractive for customers to enjoy the BlackBerry smartphone experience for the first time. From now to 31 January 2011, customers who subscribe to a HK$209, HK$249, HK$299 or HK$499 1O1O + BlackBerry for Individuals Service Plan, will have their local mobile data allowance doubled for the contract period. In addition, customers who subscribe to any 1O1O + BlackBerry for Individuals Service Plan will get an extra 300 Basic Voice Minutes per month.

1O1O + BlackBerry for Basic Voice Local Mobile Roaming BlackBerry Monthly Fee Individuals Service Plan Minutes Data Usage Email Usage

$209 300 3MB 6MB -- $249 600 900 3MB 6MB -- Basic Plan $299 600 900 10MB 20MB -- $439 600 900 -- Unlimited $589 1000 1,300 -- $499 1000 1,300 10MB 20MB 2MB World Traveller Plan $1,099 1000 1,300 Unlimited 10MB

Greater China 20MB ( China, Taiwan $889 1000 1,300 Unlimited Traveller Plan and Macau)

All the offers stated above are subject to terms and conditions.

CSL Introduces the BlackBerry® Torch™ 9800 with Irresistible Trade-In and Bonus Data Offers

BlackBerry® Torch™ 9800 Features  Elegant design, measuring approx. 111mm (148mm when open) x 62mm x 14.6mm and weighing 161.1g  Capacitive touch screen display  35key full QWERTY backlit slide-out keyboard  Optical trackpad for fast and smooth navigation  512MB Flash memory and 8GB of storage memory out-of-the-box – 4GB built-in memory storage plus a 4GB card – as well as a microSD/SDHD memory card slot that supports up to 32GB cards  New BlackBerry 6 operating system and smart multimedia features, including Wi-Fi® Music Sync, which lets users access their desktop music libraries*  5 mega-pixel camera with flash, scene modes, continuous auto focus, image stabilization, Geo-Tagging and zoom, as well as video recording  Built-in GPS for location-based applications and geo-tagging  3.5mm stereo headset jack  Voice activated dialing, speakerphone and Bluetooth® (2.1) with support for hands-free headsets, stereo headsets, car kits, etc.  Tri-band HSDPA (3G) and quad-band EDGE support  Removable, rechargeable 1,300 mAhr battery

For more information, please call 1O1O at 2988 1010 or visit www.1O1O.com.hk

* Certain music files may not be supported, including files that contain digital rights management technologies.

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About 1O1O Launched in 1993, 1O1O is the prestigious brand of CSL Limited, the leading Hong Kong mobile operator. Well-known for its quality network and premium customer services, 1O1O is not only the first choice for Hong Kong’s business users but it is also benchmark leader for the industry.

1O1O established a number of notable and highly successful firsts: 1O1O Next G, 1O1O Concierge, 3G Video Sharing Service, F-Secure Mobile Security Service and a loyalty programme for its mobile users - 1O1O ClubBest.

The brand’s market leadership and superior customer service are highly recognized by the industry. Utilizing its talent, technological know-how and quality networks, 1O1O launched 1O1O + BlackBerry Wireless Email Solution in 2004 to maximize corporations' efficiency and enable corporate customers to communicate seamlessly with their business partners and clients and continues to bring innovative and practical solutions to the market.

For more information about 1O1O, please visit www.1O1O.com.hk.

For media enquiries, please contact: CSL Lavin Chan Tel: +852 2883 2742 Email: [email protected]

Waggener Edstrom Worldwide Jenny Lo Tel: +852 2907 8802 Mob: +852 9228 8815 Email: [email protected]

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