NZ Music Stats | Q1 2007 Report for the NZ Music Industry Commission
2007 – First Quarter Summary
This is the inaugural statistical report by Media Sauce Ltd for the NZ Music Industry Commission, designed to track the health of the New Zealand music market.
Where possible, we’ve backdated data to the beginning of 2006 to provide context for the current quarter’s results and allow comparison with the final quarter of last year as well as the equivalent period 12 months earlier.
Of course, the first three months of any year will pale next to the high-yield final quarter of the preceding year (including the Christmas period) so in most cases the more relevant comparison to be made is against the corresponding quarter the year before. Unless otherwise stated, all comparisons are made on this basis.
At A Glance… Retail Physical Sales : Sales of Singles by NZ artists were down -43.46% on the same period last year to 8059 units. (There was a -20.56% decline across the singles market as a whole).
Sales of Albums by NZ artists were down -42.91% on the same period last year to 48,724 units. (There was a -19.60% decline across the albums market as a whole).
Sales of Compilations by NZ artists were down -87.82% on the same period last year to 2299 units. (There was a -37.98% decline across the compilations market as a whole).
Sales of DVDs by NZ artists were up 492.08% on the same period last year to 1678 units. (There was a -1.54% decline across the DVD market as a whole).
Retail Digital Sales : Full tracking by a sufficiently representative sample will be available from Q2/2007.
Radio : Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was down -0.23% on the same period last year to 18.38 % (107,665 spins ).
Television : Video play of songs by NZ artists across music television channels was down -4.93% on the same period last year to 17.29 % (12,900 spins ).
Total Sales of ALBUMS by NZ Artists: 13.43% First quarter of 2007: 48,724 Last quarter of 2006: 106,686 Same quarter last year: 85,340
Top Sellers this quarter : Albertine / Brooke Fraser (SonyBMG) Treasure / Hayley Westenra (Universal) Based On A True Story / Fat Freddy’s Drop (Drop/Rhythmethod) Real Life / Evermore (WEA/Warner) 86.57% One World / the feelers (WEA/Warner)
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25000 Sales of NZ Music by Unit Volume per week 20000 15000 10000 5000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
ALBUMS by NZ Artists – as a % of Total Market: First quarter of 2007: 13.43% Last quarter of 2006: 14.34% Same quarter last year: 18.91%
30 Black Seeds / Dimmer Yulia / Bleeders Blindspott Shapeshifter 25 Hayley 20 15 10 5 Sales of NZ Music as a % of Total Market 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
First Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear) . The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store.
First quarter of 2007: 36 new albums by NZ artists (from a total album release schedule of 495 titles) First quarter of 2006: 39 new albums by NZ artists (from a total album release schedule of 389 titles)
Includin g: Hayley Westenra ( Treasure ) Universal Age Pryor ( Shanks' Pony ) LOOP/Border The Mamaku Project ( Karekare ) Mamaku/Rhythmethod David Kilgour ( The Far Now ) ArchHill/Rhythmethod Tommy ( Tomorrow I Might Go ) LOOP/Border The Have ( Back To The Burning Wreck ) TheHave/Rhythmethod Various ( Reo: Contemporary Maori Songs ) Tangata/SonyBMG Motocade ( Into The Fall ) Motocade/Border Moped ( Noise From The Knee Drill ) KickStart/Pure Kimball Brisco-Johnson ( Pieces Of Life's Puzzle ) Rajon/SonyBMG Charlie Ash ( Can Can ) CharlieAsh/Border Grayson Gilmour ( You Sleep, We Creep ) ChainGang/Rhythmethod Victory Road ( No Turning Back ) Self-release Cindy Ruakere ( Karanga ) Pure Max Merritt ( Live In Concert ) Rajon/SonyBMG Trillion ( Audio Agriculture In The 21st Century ) She’llBeRight/Rhythmethod Nigel Gavin ( Visitation ) Thrum/Rhythmethod Recloose Live Band ( Backwards And Sideways ) FingerTips/Rhythmethod Karen Hunter ( Rubble ) Monkey/Global Liam Ryan ( Mississippi 2 Mauao ) Torch/Global Hot Club Sandwich ( Ridin' With Bob ) Jayrem The Moon Whispers ( The Moon Whispers ) Moon/Global
Stores Tracked : The Warehouse, Sounds, The CD Store, Planet Jack, Real Groovy, Dick Smith Electronics, JB HiFi, Marbecks, Tracs, Checkers, SmokeCDs, Tower, PlayItAgain, Zinc, Music Oasis, iTunes, Vodafone, Telecom, Digirama, Amplifier, Txttunes, Rip It.
Total Sales of PHYSICAL SINGLES by 12.82% NZ Artists: First quarter of 2007: 8059 Last quarter of 2006: 14,686 Same quarter last year: 14,254
Top Sellers this quarter : Crawl / Atlas (Elements/Warner) PNWhoa! / PNC (Dirty/Warner) Hold Out / Matt Saunoa (Race/Shock) 87.18% Deciphering Me / Brooke Fraser (SonyBMG) Lovin’ You Baby / Annabel Fay (Siren/EMI)
2000 Sales of NZ Music by Unit Volume per week 1500
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0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
PHYSICAL SINGLES by NZ Artists – as a % of Total Market: First quarter of 2007: 12.82% Last quarter of 2006: 19.45% Same quarter last year: 18.01%
30 Mt Raskil / Blindspott Boyband Matt Saunoa 25 Atlas 20 15 10 5 Sales of NZ Music as a % of Total Market 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
Total Sales of COMPILATIONS by NZ 3.38% Artists: First quarter of 2007: 2299 Last quarter of 2006: 5172 Same quarter last year: 18,880
Top Sellers this quarter : Conscious Roots III / Various (EMI)
Nature’s Best / Various (SonyBMG) 96.62% Reo / Various (Tangata/SonyBMG) LOOP Select 003 / Various (LOOP/Border) Flying Nun Box Set / Various (FlyingNun/Warner)
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0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
COMPILATIONS by NZ Artists – as a % of Total Market: First quarter of 2007: 3.38% Last quarter of 2006: 2.94% Same quarter last year: 17.22%
40 35 More Nature 30 25 Sales of NZ Music as a % of Total Market 20 15 10 5 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
Total Sales of DVDS by NZ Artists: 4.62% First quarter of 2007: 1678 Last quarter of 2006: 6195 Same quarter last year: 341
Top Sellers this quarter : Farewell To The World / Crowded House (Capitol/EMI) Fantastic Voyages Vol 1 / Fat Freddy’s Drop (Drop/Rhythmethod) Nature’s Best: A Video Selection / Various (SonyBMG) Billy T Live / Billy T James (Columbia TriStar) 95.38% Love Is The New Hate: Aotea Square / Shihad (WEA/Warner)
1600 1400 Sales of NZ Music by Unit Volume per week 1200 1000 800 600 400 200 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week
DVDS by NZ Artists – as a % of Total Market: First quarter of 2007: 4.62% Last quarter of 2006: 8.69% Same quarter last year: 0.92%
25 Sales of NZ Music as a % of Total Market Fat Freddy’s 20 Shihad Crowded House 15
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Total Airplay of NZ Artists: First quarter of 2007: 18.38% 18.38% Last quarter of 2006: 19.65% Same quarter last year: 18.61%
No. of Unique NZ Songs Played: 1277 No. of Unique NZ Artists Played: 630
Most Played this quarter : Deciphering Me / Brooke Fraser (SonyBMG) Light Surrounding You / Evermore (WEA/Warner) Shadowfeet / Brooke Fraser (SonyBMG) 81.62% Crawl / Atlas (Elements/Warner) One World / the feelers (WEA/Warner)
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ALL Radio: 18.38% Pop Radio: 12.24% Rock Radio: 16.95% Urban Radio: 12.20% AC Radio: 18.87% Easy Radio: 16.30% Alternative Radio: 23.04%
Stations Tracked : Classic Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Flava, Viva, Niu FM, Kiwi, 95bFM, Radio Rhema, Life FM, Southern Star, Active 89FM, Coromandel FM, Times Radio, Sounds FM, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, Port FM, Fox FM, Radio One, Easy FM, Te Korimako FM, The Most, Coast FM Greymouth, Kix FM, The Zone 89X, Peak FM, Radio Control, Sun FM, Taiohi FM, The Rhythm, Ski FM, Awa FM, Nga Iwi FM, Central FM, Vision. IFPI 250 Total Recorded Music Sales Total Music Sales (Retail Value) (Retail Value): 200 2006: $147.2 million (world rank by market value: 29 th ) 2005: $173.3 million (world rank by market value: 26 th ) 150 2004: $176.3 million (world rank by market value: 31st ) 2003: $190.3 million (world rank by market value: 30 th ) 100 2002: $197.3 million (world rank by market value: 31 st ) th 2001: $201.6 million (world rank by market value: 34 ) 50 2000: $192.2 million (world rank by market value: 3 5th ) 1999: $187.8 million 0 1998: $186.4 million
1997: $172.6 million 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Gold / Platinum Certifications: *Platinum figure includes multi-platinum awards (ie. titles moving from one platinum tier to the next).
2007 (First quarter onl y): Gold Albums: 26 (1 NZ) Platinum Albums: 17 (4 NZ)
Gold Singles: 1 (0 NZ) Platinum Singles: 1 (1 NZ)
2006 : Gold Albums: 97 Platinum Albums: 89
Gold Singles: 17 Platinum Singles: 1
2005 : Gold Albums: 100 Platinum Albums: 205
Gold Singles: 35 Platinum Singles: 10
2004 : Gold Albums: 105 Platinum Albums: 137
Gold Singles: 33 Platinum Singles: 18