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2009 Energy Star® Retail Partner of the Year Award Application 2009 Energy Star® Retail Partner of the Year Award Application

A Better Future Starts Right Here, Right Now In 2008, Sears Holdings made its strongest commitment yet to energy conservation and preserving our precious natural resources. During the past year, Sears Holdings has charged a cross-functional team with ensuring that all of our 300,000 associates and more than 50 million customers are aware of the Energy Star program. We have made a concerted effort in the past year to broaden the scope of our partnership with ENERGY STAR throughout our retail organization, and across the spectrum of our product offerings.

Throughout the nation, our retail operations sell America’s greatest assortment of energy-saving appliances, home electronics, heating & cooling, house wares, home improvement, home environment and lighting products. ENERGY STAR-qualified products are sold every day to a broad cross-section of American consumers through some of the best-known and most-trusted names in the retail industry:

■ Sears Full Line Stores ■ Kmart Stores ■ Sears Dealer Stores ■ The Great Indoors ■ Sears Hardware Stores ■ Orchard Supply Hardware ■ Sears Grand ■ Florida Builders ■ Sears Essentials ■ McPhails ■ Sears Contract Sales ■ sears.com ■ Sears Commercial Sales ■ kenmore.com ■ Sears Heating & Cooling ■ craftsman.com ■ Sears Windows & Replacement Doors ■ www.searshomecenter.com ■ Sears Product Repair Services ■ www.contractsales.sears.com ■ Sears Credit Sales ENERGY STAR Product Selection & Sales

Home Appliances Sears Holdings has sold more than 3.1 million ENERGY STAR-qualified major appliances so far in 2008, worth more than $2 billion… far and away more than any of our retail competitors.

With the introduction of new, tougher ENERGY STAR standards in refrigeration starting in 2008, we pro- actively worked with our manufacturers to transition our refrigeration sales floor in order to maintain a dominant ENERGY STAR presence. 70% of our in-store refrigerator assortment now meets the higher ENERGY STAR standards introduced this year.

We introduced 9 Kenmore high-efficiency washers to our laundry assortment in 2008, along with an ENERGY STAR-qualified top-loading unit. These 10 new models join the most advanced lineup of ENERGY STAR-qualified laundry products in the industry. ENERGY STAR Product Selection & Sales

Home Electronics Over 550,000 ENERGY STAR-qualified units of Home Electronics products have been sold at Sears Holdings stores so far in 2008.

Our consumer electronics team is working closely with our supply partners to ensure that Sears Holdings’ entire line of LCD TVs in 2009 will be ENERGY STAR-qualified. This initiative represents a major commitment by us, and our vendors.

A typical full-line Sears store has 78 ENERGY STAR- qualified Home Electronics products on display, including 6 endcap displays. An ENERGY STAR feature highlight has been added to our standard in-store signing for all relevant Home Electronics products. The ENERGY STAR logo will be added to all relevant signing in 2009. ENERGY STAR Product Selection & Sales

Home Improvement & Home Environment Across all store formats, sales of ENERGY STAR-qualified light bulbs increased 14% in 2008. Our product offerings in this category will increase by 40% in 2009, and we anticipate significant sales increases throughout the foreseeable future.

We plan to expand our ENERGY STAR product offerings into a new category in 2009 with the introduction of at least four new ENERGY STAR-qualified Lawn & Garden products.

Despite an exceptionally sluggish retail market for home goods, our ENERGY STAR sales in Home Environment products actually increased 13.9% in 2008. ENERGY STAR Vision and Leadership

With more than 3800 full-line and specialty stores in the U.S. and Canada, Sears Holdings recognizes the importance of being a positive, contributing member of the communities in which we work and live. Between 2004 and 2006 Sears Holdings reduced electricity consumption by over 230 million kWh on a comparable store basis. In 2007, we reduced electricity consumption by an additional 220 million kWh over 2006. The electric consumption plan for 2008 has a reduction target of over 200 million kWh, yielding a total of nearly 600 million kWh in 4 years. Responsible Appliance Disposal Sears Holdings has taken the lead as the only major retailer to join the U.S. Environmental Protection Agency’s voluntary Responsible Appliance Disposal (RAD) Program. The program promotes environmen- tally responsible disposal of household appliances and will significantly reduce emissions of ozone depleting substances and greenhouse gases. Our plan is to include Sears Dealer Store organization in the RAD program in 2009. ENERGY STAR Vision and Leadership

Home Energy Audit Sears Holdings has partnered with the California Building Performance Contractors Association and the Building Performance Institute in a pilot program to provide residents of Orange County, CA, with a state-of-the-art Home Energy Audit service. The 17908 SRS Blue Crew Brochure_v5:17908 SRS Blue Crew Brochure_v5 12/2/08 12:58 PM Page 1 audit includes an on-site assessment of energy use, BLUE CLIMATE home comfort and safety and gives homeowners a CREW HOME ENERGY SOLUTIONS personalized energy improvement plan, as well as a brochure with discount coupons exclusively good toward ENERGY STAR-qualified appliances at Sears. If successful, the Energy Audit pilot program will be

The Blue Climate Crew is According to the DOE, upgrading to an committed to helping you improve ENERGY STAR® appliance can save* your homeʼs energy efficiency. • Up to $42/yr in annual operating costs One important way to do this is to on dishwashers ® expanded beyond its present scope in 2009. upgrade to ENERGY STAR • Up to $50/yr in annual operating costs ENERGY STAR® qualified appliances. Not only will and up to 7,000 gallons of water on We Deliver or Take It you receive all the features and clothes washing machines Qualified Appliances benefits of newer models, you can • Up to $55/yr in annual operating costs Home Today Energy-efficient appliances can also save money on your utility for refrigerators We offer a complete nationwide delivery service! save you money on your utility bills. bills. In fact, ENERGY STAR » Need it fast? Next day delivery is available for many appliances. Blue Climate Crew » Sears sells the most ENERGY STAR® qualified appliances. qualified products can help save The o»ffPrompters ad danditio professionalnal delivery is available with your needs savings when purchasing neandw convenienceENERGY in mind. up to 30% per year on your energy » All appliances at Sears that have earned the ENERGY STAR® appliances from Sears. Ask» 2-houra delivery window. bills and reduce the risk of STAR® qualification,save energy and meet strict energy Blue Climate Crew » Your item is placed exactly where you want it. global warming. specialist for details. efficiency guidelines set by the government. » We clean up and remove packaging so you don’t have to. *Compared to non-Energy Star® models. For refrigerators, comparison is old models built before 1993. More information is available at www.energystar.gov Take it home today instead of delivery! » Many appliances are also available in-stock at the store for you to take home today. Let the Pros Install It! Our professional installers are skilled, trained, experienced, and equipped with the Visit Sears.com right tools to the job properly. We’ll hook up your product, program its controls, and test Check out Sears.com where you can shop, its operation. We even offer a 1-year warranty on all installations to give you complete research appliances and receive helpful design peace of mind. and maintenance tips for your home. 15

Buy 1 ENERGY STAR® Qualifi ed Appliance ENERGY AUDIT TEAM USE ONLY Shop Sears for your ENERGY STAR® 5% and Get an Extra 5% Off Your Purchase* Date of Service: ____/____/____ Sears.com orders: Enter coupon code ENERGYSTAR708 SO # ______Qualified Appliances and SAVE 5-15% Offer valid 11/10/08 thru 7/10/09 Tech # ______Take advantage of one of these great appliance offers... New Bar Code to Come the more you buy, the more you save! Your new *Coupons are valid 11/10/08 thru 7/10/09 in U.S.A. only on ENERGY STAR® qualifi ed ENERGY STAR® qualified appliances will help you save appliances. May not be used with any other Buy 2 ENERGY STAR® Qualifi ed Appliances coupon offer. Redeemable at Sears stores, Kmart energy on your home’s biggest power users, minimize stores and Sears.com. Savings off regular and 10% and Get an Extra 10% Off Your Purchase* sale prices apply to merchandise only. Not valid your impact on the environment, Sears.com orders: Enter coupon code ENERGYSTAR708 on dehumidifi ers, room air conditioners, air Offer valid 11/10/08 thru 7/10/09 & water appliance accessories, compact and lower your utility bills. refrigerators, clearance and closeout Call 1-877-246-7756 to BLUE merchandise, Special Purchases, Great Price New Bar Code to Come Items, Sears Auctions on ebay®, outlet store place an order or visit CLIMATE purchases, Parts and Repair Centers, catalog orders, Kenmore PRO™, Introductory Offers, sears.com or your local Sears licensed businesses, installed home CREW improvements and repair service, Gift Cards, Sears store. HOME ENERGY SOLUTIONS Buy 3 ENERGY STAR® Qualifi ed Appliances money orders, wire transfers and protection 15% and Get an Extra 15% Off Your Purchase* agreements. One coupon per purchase. One offer per customer. Void if copied, transferred and Sears.com orders: Enter coupon code ENERGYSTAR708 †Next Day Delivery & Installation Guarantee Details and Limitations: If Sears cannot deliver or where prohibited by law. Any other use constitutes Offer valid 11/10/08 thru 7/10/09 install on the day following your purchase of an eligible appliance and this failure does not result from an fraud. Cash value 1/20¢. In the event of a action of yours or a natural disaster, receive a $50 Sears gift card. Requires purchase before 3:00 pm return, coupon savings may be deducted from and excludes special orders and closeouts. Next Day Delivery and Installation are for eligible appliance your refund. ©2008 Sears Holdings Corp. Sale purchases online in most major markets and in-store in most larger Sears stores and exclude holidays. New Bar Code to Come Associate: Please collect this coupon. If unable to Next Day Installation also excludes weekends. Ultimate Appliance Promise applies to major appliances, scan manually, enter the coupon number. does not require additional purchase. MCG.18008.11.08.5C ENERGY STAR Vision and Leadership

Energy Conferences Sears Holdings participanted in the Energy Conference hosted by the DOE in California in September, 2008. We gained valuable input and insight from regional utility companies, and as a direct result we are cur- rently working with them to quickly initiate online rebate redemption programs for energy-efficient products and services.

Sears Holdings will host the December 17, 2008 ENERGY STAR Summit meeting with representatives from 40 utility companies across 20 states. Our joint goal will be to develop new programs and best practices for supporting regional ENERGY STAR rebate programs in terms of training, marketing, promotion and redemption. It is our plan to hold meetings such as this on a quarterly basis in 2009 and onward.

One key innovation we are working to develop with our power-utility partners is a feedback system for re-

Sears Holdings to host Energy Summit minding customers who have earned an ENERGY STAR at our corporate headquarters. product rebate that they have yet to redeem their rebate. Such a program would reinforce the money- saving benefits of ENERGY STAR with consumers, and boost participation in such programs in the future. Our goal is to have this feedback system in place in 2009. FPO ENERGY STAR On the Kenmore the On Qualification 20 SaleS Today monTh 2007 d qualified model and new and model qualified color! 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P f y o l e b a r o f o I S e , r S t r e s a y c a y c v y a k t y e k t n t u e t 2 u k o e 8 e u k o e T g u e e e n a l s r C t e t e 2 7 0 4 0 e ! e g i n i # # f r g i f l t K p : n t r o … o r m o a e r m s o T e d a o g a v t d e a I y a h i e i r a s h i r p i o s . i i l ! a l o e l o e i s . 8 # P s s r / a . c o P r s c t c r n r s d h r n r a t f d r t n r o T c v 2 9 2 2 3 o T b s r t e s $ d 1 1 t e s f t e a : t t m - a ! t f u a n 2 e m f n m a e ’ n i u c b e t r h v a l e a l r p a l e a h a I i B i i t e e t e e h t n f a e h f e 6 h 1 o n 5 t e n s t h o d t P o t e i P o q t k e i t d 9 k t a l o , , , , , k a l c s a t V n s o , t V o o t g r t g i r i d 4 k s s h n ( t e r s a o d h l e o h r a e y h S a m s r y S a m s : y P s R B P e e & d m e a $ h t n g m e a h t a x 0 n r o 0 f # f i a v # e r u h e 9 e d o e u e a r 8 i u m r l K K K K K m r l e m t s m g I o m m h f n i r h r o r e l - r a g n r y e e c s m $ y e e e r m e n r p n r 1) Based on approximately 24" x 44" bath towels. 24" bath x44" approximately on Based 1) e 2 n t p WeeklyReadiness:BrandCentral m c a t e e t i r c a t e l . 5 P r t 0 7 e r 7 d P r c u n y e r a 8 s e e n / m m c s O e t e t O e s s e e d l e t $ e y c 9 g o $ e s c c t u t 1 e e e e e e s s o g o ! o ! F 2 D 0 a e e K s a K t t t a o e h e t l y y o t l y t y o 7 o c f 1 5 l s 8 c e t t ! A e h t / p ! t s c p e t m u p m a d u m i a d o a 9 o e w h u a n 8 e u t b i a 3 o 8 e . a e i o t s “ e n n n n n i 6 r . i p n t i 3 n t t l 4 o a o l m c r n o d n o s r e a r y - o t s a y a r 2 u o f o 7 0 n h 4 f o t h y a o e i l x r e i w e r x i r r t e r t n n w l 4 a l e c n w a 9 ! N s f i t I 9 ! e 9 s e n r a m m n i L a 5 m n o i 0 e 5 m m m m m o y s v w n l b d i i l b o e c o u e g e c c u e SALES r o B v o r t o n water and detergent. The more directions the agitator moves, the greater the cleaning capacity. capacity. cleaning the greater moves, the agitator the directions more The detergent. water and the with to have clothes contact more allowing often, more basket wash the through laundry the circulate directions move that more in move. agitator Agitators of the base and device) (rotating auger how the in is difference The capacity. basket wash have yet still same the others, than more clean washers Some d n h ! p 1 a g s i 1 ! o p s f T n c g c - T n c sensing feature determines the appropriate water level for each load, so no water and energy is wasted. wasted. is energy water and no so load, water leveleach for appropriate the determines feature sensing load auto The too.bills, utility saveon and money energy and water conserve will customers qualification, If your customer is eco-conscious, introduce them to the Kenmore m - y e 9 wash up to up 18wash load. towels one bath in can they know customers your Let ft. cu. 3.5 to ft. cu. 3.2 from increased has washers of the capacity The n t y and detergent distribution. detergent and from four different locations to improvebleach spray pattern allows water to enter the wash tub the on Available ring tub new slipping when hands are wet. provide an easy grip for customers, preventing These new knobs are soft to the touch and n Kenmore soiled loads. This cycle is available on wash cycle in just 24 minutes for small, lightly quick wash on the go. Provides a complete this can select optionCustomers for a expre g . g c V d . n t V d . i e r o o t d t a d t t i e s ! i ) d ! i g e e r h e D g W C h . r h e f a 9 f o a - e t t a w 9 r m i 9 n i y n e o a t i l e 7 l , e 2 o e t l o e j p . e u - s g m o o o o o e a P 8 u e c P V o s c h l V l o i o g l i z e n a m t s o r 9 s o o n t i ew increa ew i s r y ew ergonomic knob ergonomic ew 9 S P a r o T S P a r v : n n r : n r 14 Bath Towels14 Bath y 9 f y 9 f g e M s r A l , n M l r o d r t e y a d r h D o I D o s y / s s n p r r r r r n e n , e u e e 9 i , x m Step your customers up the N s F r t a r t f m r i r i e T s b o a s : 2 y t : s h t S s o p o l a a p o l a s k a o e a , e e e e e t e y r d s s a Dual ActionDual l s s s o S t e s $ n d e $ n o o o e s i o e r t o a a # . S e t a r A a # S A P o n o P o t r e g Kenmore e r o t e , l c i s 8 e r R n R b n n o s v t e u n T t e f u e i n h e i c , a a o e t e v o p t i p e 9 e 9 l a h s n l 2 k l s n n 2 o a o a o d n t o P 2 3 2 E a n . f r e n . f m e p m 3 i r C 3 E i t ) l o o o o e p d o d u c c c t h c a c e r n a u b i r n p n e o e l e o o d h e D r d e D a l a 1 ! , 9 1 n 9 r n n h g f r . . 4 400 n S s l a a u ’ o ’ r l M f t M f o e r o e e g u e e g i a i H e a i 7 5 a r i u n r e p u e p t A a t Y i A r t c r f o e c r f r n c n 3 T q o c 3 a r h q s a a d a e t 9 a ” d f 9 r e s r r SS ” S f b t w u a i e t u f e t ! i s . t g . f n r w t h u n u o e c o e t r l t s s c n P u a o a . l e P f u a e o a g f g 5 5 l ! o g l c a l r g l c c u c a b s i u a s x . . t v o l ’ r o s r ® n t n t i o a o s W e s t e B s W C t ! r d u ou d e r Basket Capacity + Agitator Action = Cleaning Capacity =Cleaning Action +Agitator Capacity Basket h w e h 9 a s 9 e t m r i B s m c i v s a i 7 h s 7 w e 3 c n u h 3 p u u c n i a t D e n r t D i h 400 – 800 washers – 800 400 o i • • R S F z t t n i n f g 3 g t c t m a c l n g . d y g r . r e o e e o a ( q n e t wa h t t a e f 9 u e a 9 l a t n h . i t . i e r e e e e v y s o m . . y a a r t e g a ® a s e 8 w s g e u s e r e s 0 e u e e l a i m a $ c o P o P ♣ ♣ ♣ R S N e c e e s u g a m b n m l y ® i s r g d i d o h i s i , R b a B F c w s F P n s i wASHER o s H n TI f f o s t l l t e a r l l g / o r s r s t e r s t ” e e y T l d y T # 5 g o M # s e n m l e m l a i b b o i l l a e c o r t t l l l t t o W 2 s E ) a a n e o a a t a s e e 2 a c s s e e e t u i e t t a n t s a u a n t n s t 1 i a e i t . e s t a m S o a S w s 7 t a e u . 5 h o - h $ g 7 i h o l r 7 l y g e u h M o l T n f s M o f 4 h D h n H i h n o r y c m v v e o o l - P c o W l l a S t l ! d , t i n e y , e l c s e y o , a e r t f C v e a d d m . c l p t t r c l a S e 1 t a d R k Kenmore e t e L n e a i m 5 s l r m 5 s e V e e e i e r p e o 4 v i $ k s n a e T o e m o o s o r U t h k KN E r d e c t r P e a i w A n r P e r i m - a m ed capacity ed e a m 0 S j o a t a f i t e t d n s e i a o s s h S h option ! u n e i i e 1 0 s r g n i i 0 i o s o o s i i D t e S l p h a a u r e i g D r e 9 s e n s o ! s e n o 8 c r 3 o l t 3 H k e y o t e t i h e o k s e r 2 s m e s e r f e t ’ e W U u ! f p l i r w 5 ! ! s s 5 o o i t o Kenmore e T i n 9 t m e r t o e r b s e r s f s n u / e i n e r i i i D a u r e o t s i e a n 9 u o t o o r s l r s h n 3 $ s a , d s - t s s . s 7 S r 7 i t d p s v s e t i s l l a u t p ! s g a l ! a 9 r 9 t h a r r t g b n t o r a a i r a n r m r h ! w t 0 3 e ! 2 Dual ActionDual W W w l f a i h & & R h a v h i 16 Bath Towels16 Bath c r a e o D s a r i 9 . y r o r t a y n e s s ow? t d t o r t e f d 9 e o ) 9 6 e o i D . e h l h c o i w a . i - f o t m e , g t e O f e c g e u l r t h r r s o a t a g r 9 o e h l c C w i f 9 . o r Kenmore ( August 24,2008 r e a n t e u s e y o u r y e F s f a 0 e h t r o e a h A n S , y l s r i e - l r s e A v s w o a r y e t m i h i o a t i o t v ® n m F l h i d w t i l o s n l S h e s R , d I r t # a i n l a s e l i u l c k n p i b o A o 800 washer 800 e e t r i 500 l c o l g o r t g , e c r a m n g t s o , m s e h l a h S 8 s i i e V i d h n b t e - g e u d n p e f e r l t r n e e u o n a N H i l e a b h t l i S g a g e o h S b v e 8 r ® e e e l f ! s S o s e a l a t W o . e s g g q t s a k d e P r - e t l a i F s r i ! s F D - a y v e 500 – 800 –800 500 s c l a r 2 m e a l l . t m r c a n u f e z t l ! S ® u f P i n - s p f a r d t o t e u S , o i e i S a n s t r z o n g P 8 h - t Plus n h n i - a e u t d s r o ® a d ( c r . e o a i d n s e H r i r e r 1 n s g o d f i f S n r 1 y d t i e c 8 i i e g l m t r e v W e e o f u o r M c t EAT e R S d r c e t a a , e 0 i e n i o a v e e a o h e i r / a : t i a n e e M S d r b e B s m 1 n r u c t 2 r W $ c W t t e r i 0 a t a , e e a u u h s m a a e : f v h c t s d i e o o a e line with these features. e t d 9 c o 4 f l e # a a 0 i t n n a s s l & o $ i n i s c c l o n e m - e a a t o o a c 8 e a i m t - 1 C l 3 t s t b t n t u 1 s g A $ n e t o f t d - l r e e R m e e 9 - s t l v f s r $ r s r h i w t B d 3 k e 1 p o r g f a b 2 e e m r e l s p e w h , a new 8 . h e r e e o e o 2 e P d 9 6 - a 0 J e e d o v t e r a 0 . r e l y a s e / u r h n a r a c f 7 u d - 9 9 i r e 2 b 3 M t n B s n t t d h n d - c . e o e $ 17 Bath Towels17 Bath k Triple Action y . h e m 5 e S e s 8 l 3 t - 9 t t s g a l e . m r 3 l e r RES a r ) 9 y t . S g l b a Kenmore , h 9 y c : y l i e 9 y l k 600 ® ® b i t g a T y D C h t m T c y c r F T C p t p M T N n D • • • a w o a S m a o h e o o o o e o l a u l e h e T h i n f n 1 o y a o i e l a e e a k e V t s p u m u n t i n r w e l a i C t d d o n b b v i n y a a e s k h a y b c h o n h r r r s d s i e f l ’ e p e g o s v l h e b r Kenmore the on button softener fabric the to select customers Remind fill. adeeper using softener fabric liquid distributes evenly dispenser This t F n l o u s a s P M i a a B I c a y B H e s e t g i t a e a b o e w C e A u n e s s m s t h O O r u i l v a l c o o o o i p v s s v imed Fabric So Fabric imed f e r n s e h c o f s r e o r e e n l s e a S t t . u i D a o a o t i e f r o o s m s m o e l e i b s t l a s n s u e u U f f u t h e t p e i e n o m e l d s o t u v g i r c i v v k m f f e w t r h V c s n v A t n e v o o r e i t r n g r y a r r o r d e e o m n e o 18 Bath Towels18 Bath t n f ® u l a e t l e U h p e e r e e i e s e a c o u o o t o b t g R r e e i a Total Care o s n i c c e r o u t 800 washer. With it's new ENERGY STAR p r r i e d e r c d s i o r t r s o t r T e s e e c t e s m o s l f m e r m r p u a u 1 i i b 700 &800 700 t Kenmore e y o f a y w u i r g s l t g i t e y o e a a t U e n e o t D p C l n c a t a t i l t , i g o r 5 l h r t n l m a l l a c l a r f o a a a o m b t h u e m m a v k l r a o p t t e r i e n i i . u t n d o i t H t I u o v u e F t k o e e e a t e r n ® t n n u a a h w f l s e a u S V r e o s 4 h t e r f d ? t o o e o t a e s n o r . a 800 washer800 l m o e e r d d E v s t a h c n r t l D c R o r t l o s n t 0 r H l i o t s e n h i s t h d b o d h t t e c c i n h n a i t s e ! e e e i i t e o a t t e g r y o m 1 a ” m s n e e n h i t e m t e F r a u o o B u w a o quali sensing calculates the appropriate ENERGY STAR The n clean each load. amount of water needed to efficiently l t e m a c e d h r ® T i e r m w v a c a N a t n e y 7 w s r t r I g i q s o r v g S $ . n l r u l i s h v y U o u t F l g h f ® e s n e e a e l l e l v n l e t e a ew energy energy ew i s a e t v i a h s l i i e y o r e e u t i o i e t n 1 e a d t y a z z r v h l c n e i h y e o o g a n n h s t e t d a o B s n . r l a t c ! n b o C c e d w t e t o l e r i e i a 0 a n t o s t s t l o h r i r e y , 1 a d a w e n t o g r m h b o g c h r w e m Kenmore s c B e i u o e u H i l g e – e k r s b t 0 n d u m s e e u t u l ! e e t y i r r g o p C t a i i e n e t e e a h v o f g , s s e q y h . t e g u s o d g w e d i i E a t r L b h o E r m s o B h e s N . r u t t m e ! i n ! h e r a h a a b y t s r u s e T n p n s i i e i r n p h r F u e with this cycle. this with bedding towels and sheets, like loads largest even their to clean customers allows The cycle bedding bulky new l u r a a p k i b a g e n o e , n n t o g x n s l e a b o e l C g u l e i i t t t l p h F r a L e r a l r a ication 4 r g N l s a e n g g r p a e e g o r i m H S p g t r u o E v e y a e w l v a n e n j after filling the dispenser. g e e r d i r e s U e e T h e e r tener tener 0 h o s d o s l f o n o r e c e d e r o g h c i n E e s d t t s t D r e x o o i t g n O a e V , t e ” a z e t t b S The Kenmore The i o u p e l T i F Care s v Kenmore n r c t u d h g n o Triple Action i h r m u o h c l n o l x p n r t c t n i e t n e d h r t y t t e d = Kenmore l l o , found anywhere else! else! anywhere found i e r c e v i R h ’ r i c E r a e a r u r e e d a r V p t g – ’ u e e d g m a r a a ® s e c ® T r h b a a m c t w e c t i e t T o c v i t e t u v n n y d h r s o e 800 washer 800 qualified! Auto load o e raining f s l d r c n t t e t h h o t i u m i l o e m P a A u e i e r n e t t e b n h s V a i ® i i e b o t i r w s c k a t d o n e o r t t l a t e S t r s u agitators can't be be can't agitators s p a o t f d i t a l a i e r u h l h e o o i i n h n d i o e l t n a e l a r $ n e o s i n g a e e k s t g o o v 1 o n c tar r p m s t y n r u r g e a o d e o H ! g t n i s 1 . e u b n m n c e r c a H t y s o n e 5 i d o s w a t t r w g i n 1 w u z v h e m c T 0 p u c s o i o r e s n e E i i r a t b m i v w s D p m y h l C e i d 5 z i S a a h n ® s e n a e i ® h 0 l p s e a o h c w l T r g t e c i t e o Exclusive feature. Exclusive o i 800 washer 800 s e t a i g l a e s s ® i t e o e t l n e e pen a b a h , i C ® t c ® i s r V a e d h o ® o s o t T r h g u u i . o o s n and Total and d t r e . w r l d k p i o n o Exclusive Exclusive r g h a m e y ! f n . e e f n r n i r g b i u e e f k a l r l g f t t z s e e a v s e e G e n h n e a a e l e n o w a a a n l ? w ommunication ommunication e e e t e a f e o f e e d t is now is l r a S r l n t d c l o i s r s s s i l l t r R l t ? a f k er r h . l e . h , y l ® d /20

h 2007 h T mon Today S Sale Sales Today associates. 26,000 over reach notes These year. the of week every nearly in tips energy and information product STAR ENERGY specific providing formats, store all to uted distrib were notes meeting store Readiness Weekly Ready MeetingNotes recognition. greater for charts feature product inside used was logo STAR ENERGY the and tips, energy-saving and information STAR-specific ENERGY of wealth a included Articles products. STAR ENERGY featuring covers) back and front (including content of pages 100 over included formats, store Holdings Sears all across associates 26,000 over to monthly tributed dis publication, training associate Today Sales The

- - Internal Communication & Training

Home Electronics – ENERGY STAR Job Aid

Purpose of The purpose of this job aid is to prepare you to effectively inform customers about the benefits training aid of purchasing televisions with an ENERGY STAR rating. This will allow you to offer customers peace of mind around saving energy and protection of the environment with their television purchase and help you to create the ultimate customer experience.

Audience Home Electronics Consultative Associates, Managers and Leads. Program Overview The U.S. government-backed symbol for energy efficiency and a program dedicated What is to identifying products that save energy without sacrificing quality or performance. ENERGY STAR?

ENERGY STAR qualified products: Why sell x Save energy ENERGY STAR x Save money Home Electronics Training TVs? x Save the environment

Savings Fact: Starting in 2009, if all TVs sold in the US met the new ENERGY STAR requirements, we would save about $1 billion annually in energy costs and would prevent greenhouse gas emissions equivalent to about 1 million cars. ENERGY STAR is recognized by more than 70% of households as the symbol for energy Did you know? effeciency. And starting in November 2008, a new, much more stringent ENERGY STAR specification for TVs will be effective that includes requirements for both standby and active Over 12,000 Home Electronics sales associates received (when they're on) modes. TVs that earn the ENERGY STAR label under these requirements will be up to 30% more efficient than non-qualified models. Earning the ENERGY STAR means a product meets strict energy efficiency guidelines set by How they earn the US Environmental Protection Agency and the Department of Energy. For TVs, it means the Energy Star they save energy when they are turned off. rating x ENERGY STAR qualified TVs use about 30% less energy than standard units. x You can find the ENERGY STAR on everything from standard TVs, to HD-ready TVs, to ENERGY STAR-specific training in 2008 through new the largest flat-screen plasma TVs. ENERGY STAR Compliant will be added to appropriate signage. Below is a sample sign for an How will the Energy Star product: signing change? online eLearning training modules and new product training courses.

To maximize energy savings: Tips to share x Plug TVs into a power strip with an on/off switch and turn off the power strip when you are with customers not using your TV to completely disconnect from the power supply. This is the only way to ensure that your electronics are not using electricity, even if you have turned them off. x Save more by combining your ENERGY STAR TV with other qualified home theater equipment, such as VCRs, DVD players, and home audio equipment. For more information regarding ENERGY STAR, go to www.energystar.gov. More Information A dedicated ENERGY STAR Job Aid was distributed It is especially important for you to remember to ALWAYS offer your customer the Total Solution. Every component you sell has accessories to help add value to the customer’s experience. Remember items such as, HDMI Cables, Remotes, Stands and Mounts etc.

- 1 - to all home electronics sales associates, providing detailed information on the benefits of advocating and refrigeration D/46 :: attn: refrigeration associates :: for associate use only

3<3@5GAB/@1VO\USaBVOb 7[^]`bO\b /TTSQbG]c`4Z]]`SR;]RSZa 3<3@5GAB/@ selling ENERGY STAR models. 7\T]`[ObW]\ BVWagSO`bVS2SÔ`b[S\b]T3\SÙgQVO\USR 7\ &bVS2SÔ`b[S\b Wba3<3@5GAB/@ÒbW\UaeVWQVOTTSQbaQS`bOW\ ]T3\SÙgWaW\Q`SOaW\UbVS `S_cW`S[S\baT]`3<3@5G À]]`SR[]RSZaEVWZSbVSaS[]RSZa\]Z]\US` AB/@_cOZW¿QObW]\T`][ [SSbbVS\SeabO\RO`RbVSgabWZZVOdSOU`SOb #b] []`SST¿QWS\b ST¿QWS\QgÒbW\UbVObaV]cZRPSdWSeSROaO\ # STTSQbWdSaSZZW\UTSObc`S []`SST¿QWS\b []`SST¿QWS\b % & B]Q][^ZgeWbVbVSaSQVO\USag]c[cabc^RObS bVS3\SÙg5cWRSVO\UbOUaO\R3<3@5GAB/@ 2W`SQbQcab][SàaSSYW\U[]`S W\T]`[ObW]\OP]cbS\SÙg Z]U]a]\aSZSQb[]RSZaBVSaSa^SQW¿Q[]RSZa abO\RO`RaO\RU]dS`\[S\b O`SZWabSRW\bVSQVO`bPSZ]e>ZSOaST]ZZ]ebVS `SPObSab]eeeS\SÙgabOÙ]d >S`QS\bOUSaOP]dSTSRSÒZS\SÙgabO\RO`Ra Vendor Training RW`SQbW]\a]\bVSPOQY]TbVWaaVSSbW\]`RS`b] [OYSbVSaSdWbOZQVO\USa]\g]càOZSaÀ]]` @3;3;03@¬ #3<3@5GAB/@_cOZW¿SR []RSZaO`S"[]`SST¿QWS\b bVO\[]RSZaa]ZRW\ Ó VcUSaOdW\UaT]`Qcab][SàeV] Sears only — appliance excellence VOdS\b^c`QVOaSRO`ST`WUSÒb]` W\%³ gSOà

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The ENERGY STAR logo is something Efficiency Features you’ve seen on many products. If Many qualified washers incorporate highCA3 efficiencyB67A features16/@B B=B@/19B63C>2/B3A4=@B63A3;=23:A( a product has that blue and white such as: logo, you know that it meets and/ B]Q]\¿`[SOQV[]RSZVOaPSS\c^RObSRQVSQYbVSµC^RObSR¶Q]Zc[\PSZ]eASSbVS or exceeds the government’s strict • Higher capacity with front- and top-loadingPOQY]TbVWaaVSSbT]`Tc`bVS`RW`SQbW]\BVSµ;ObQVW\U6O\UbOU¶Q]Zc[\PSZ]eW\RWQObSa options without formats, including call-center representatives and regulation for energy efficiency. central agitators. []RSZ[O\cTOQbc`W\U\c[PSàbVOb[OgO^^SO`]\bVS[ObQVW\UVO\UbOUT]à][S[]RSZa These products use less water and/or • High-pressure spray rinsing that saves water compared to energy, which means a reduction filling and draining the tub. ;ObQVW\U ;ObQVW\U in your customers’ bills as well 0Ò\R ;]RSZ C^RObSR 0Ò\R ;]RSZ C^RObSR as an effective way to protect the • High-speed spin options that reduce drying time and 6O\UbOU 6O\UbOU environment. With an increase in energy usage. 9S\[]`S3ZWbS """&! """& 9S\[]`S>@= ""!!! ""!! customer awareness around protecting • Efficient motors and precise settings that9S\[]`S3ZWbS can save energy #%"" #%""#%"# 9S\[]`S $ " $ " the environment, it is important that and water. service technicians, participated in vendor-led training 9S\[]`S3ZWbS #%%! #%%#%% %# ! you clearly understand what ENERGY 9S\[]`S %# ! $# !$# $ STAR means and how it benefits 9S\[]`S3ZWbS #%%&' #%%&#%%' your customers. /[O\O $ /44 #!"43 DishWAshers 9S\[]`S3ZWbS #&'$$ #&'$#&'% 9WbQVS\/WR ! %&! 9A1A #4B How do dishwashers qualify for 9S\[]`S3ZWbSENERGY STAR %" ! %" rating? :5 &# :@0< # WhAT is eNergY sTAr? Qualified dishwashers must be at least 7\RWQObSaQ]Z]`41% more energy ® ENERGY STAR is the government-backed symbol for GE Appliances ENERGY STAR Program efficient than the minimum federal standard. Dishwasher events, June through October, in 70 cities across the >ZSOaSYSS^W\[W\RbVObg]càb]`S[WUVb\]bVOdSSdS`g[]RSZZWabSRW\bVSQVO`bOP]dS0cb^ZSOaSR]cPZSQVSQYb][OYS energy efficiency. It identifies products in more than 50 energy efficiency is measured by Energy Factor (EF), which ac`Sg]çdSWRS\bW¿SROZZbVSZWabSR[]RSZa]\g]c`À]]` * categories that use less energy without sacrificing quality includes machine electrical energy and energy used to heat ENERGY STAR qualified models or performance. ENERGY STAR qualified products are an the water, and is expressed in cycles per kWh. The higher Dishwasher Dishwasher (cont.) Refrigeration (cont.) Room Air Conditioning Monogram (cont.) easy, convenient solution to energy and cost concerns. In the EF, the more efficient the dishwasher. 2006, more than 65% of households nationwide recognized PDW9980N–Profile™ HDA2100N–Hotpoint PFSF5NJX–Profile AJCQ12DC–GE ZISS420DX–Monogram HDA1100N–Hotpoint PFSF5NFX–Profile AJCS06LC–GE ZISS480DX–Monogram the ENERGY STAR label and 60% of them reported the PDW9900N–Profile PDW9700N–Profile HLD4040N–Hotpoint PFCS1PJX–Profile AJCS08AC–GE ZISW360DX–Monogram label as influential to their purchasing decision. Based on What are the benefits of ENERGY STAR qualified PDW9280N–Profile HLD4000N–Hotpoint PFCS1NJX–Profile AJCS09DC–GE SM ZISW420DX–Monogram these statistics, it’s easy to understand why partnering with dishwashers? PDW9200N–Profile Refrigeration PFCS1NFX–Profile AJCS10AC–GE ZISW480DX–Monogram country. Vendor presentations provided copious ENERGY STAR can increase sales and customer loyalty. PDW8980N–Profile Side–By–Side PFCF1PJX–Profile AJCS10DC–GE Save Energy — ENERGY STAR qualified dishwashers are PDW8900N–Profile PSTW6YGX–Profile PFCF1NJX–Profile AJCS12DC–GE at least 41% more efficient than standard models. PDW8680N–Profile PSSC6KGX–Profile PFCF1NFX–Profile AJHS08AS–GE PDW8600N–Profile PSSB6KSX–Profile PDSS5NBX–Profile AJHS08DC–GE WAshers Save Money — A qualified dishwasher uses less hot water PDW8280N–Profile PSLS5YGX–Profile PDSS0MFX–Profile AJHS10DC–GE compared to a new conventional and saves about $90 over PDW8200N–Profile PSLS3YGX–Profile PDSF5NBX–Profile AEM25DL–GE How do washers qualify for ENERGY STAR rating? its lifetime. PDW7980N–Profile PSJC5YGX–Profile PDSF0MFX–Profile AEM18DL–GE Qualified washers must be at least 37% more energy PDW7900N–Profile PSHW6YGX–Profile PDCS1NBX–Profile ASM14AL–GE efficient than federal standards and must meet stringent PDW7880N–Profile PSHS6YGX–Profile PDCF1NBX–Profile ASM12AL–GE PDW7800N–Profile PSHS6VGX–Profile GFSS6KKX–GE ASM10AL–GE ENERGY STAR information, including CEE Tier ratings. water efficiency criteria. Washer efficiency is determined PDW7380N–Profile PSHS6TGX–Profile GFSS6KIX–GE ASM08LL–GE by the amount of energy used by the washer, the energy PDW7300N–Profile PSHS6RGX–Profile GFSS6KEX–GE ASM06LL–GE used to heat the water and the energy required to remove CDW9380N–Café™ PSHF6YGX–Profile GFSL6KEX–GE ASM05LL–GEWater the remaining moisture in the wash load. Water efficiency GLD8760N–GE® PSHF6VGX–Profile GFSL6KKX–GE Water Dispenser is measured by the gallons of water used per cubic foot GLD8700N–GE PSHF6TGX–Profile GFSL6KEX–GE GXCF35GBS–Profile GLD6860N–GE PSHF6RGX–Profile GFSF6KKX–GE GXCF25HBS–Profile of capacity. GLD6800N–GE PSFW3YGX–Profile GFSF6KEX–GE GXCF03K–GE GLD6760N–GE PSDW3YGX–Profile GDSS0KCX–GE GXCF20K–GE GLD6700N–GE PSDS5YGX–Profile GDSL0KCX–GE GXCF05D–GE Supporting booklets, distributed nationwide to over What are the benefits of ENERGY STAR qualified GLD5960N–GE PSDS3YGX–Profile GDSC0KCX–GE Clothes Care clothes washers? GLD5950N–GE PSDF5YGX–Profile GBSC3HBX–GE Frontload GLD5900N–GE PSDF3YGX–Profile GBSC0HBX–GE WPDH8900J–Profile, avail. 9/08 Save Energy — Qualified washers reduce energy and GLD5660N–GE GSL25JFX–GE Top Freezer WPDH8800J–Profile, avail. 7/08 water consumption by up to 40% compared to regular GLD5600N–GE GSL22JFX–GE GTH21KB–GE WCVH6800J–GE washers. On average, 90% of the energy consumed by GLD4660N–GE GSHS6PHX–GE GTL21KB–GE WCVH6400J–GE standard washers is used to heat water. By using less water, GLD4650N–GE GSHS5PGX–GE GTH21SB–GE WBVH5200J–GE GSHS5MGX–GE GTH21KC–GE WSSH300G–GE qualified washers reduce the amount of energy needed to GLD4600N–GE GLD4560N–GE GSHS5KGX–GE GTL21KC–GE WSXH280H–GE heat the water. 26,000 associates, included ENERGY STAR information GLD4550N–GE GSL25IGX–GE GTH21SC–GE WCCH404H–GE Save Money — By dramatically reducing energy and GLD4500N–GE GSF25IGX–GE GTH18SB–GE Topload GLD4460N–GE GSH25ISX–GE GTH18SC–GE WPGT9360E–Profile water consumption, qualified washers help lower utility bills. GLD4450N–GE GSHL6PHX–GE GTH18IS–GE WPGT9150H–Profile Save the Environment — By using less energy, qualified GLD4400N–GE GSHS3KGX–GE GTH18KB–GE WPRE8150H–Profile GSD4060N–GE GSHL5MGX–GE GTH18JB–GE WPRE6150H–Profile

energy star energy washers help prevent global warming by reducing the GSD4000N–GE GSHL5KGX–GE GTH18DB–GE WHRE5550H–GE greenhouse gas emissions caused by burning fossil fuels at GSD3360N–GE GSHF6PHX–GE GTH18DC–GE WJRE5550H–GE power plants. By reducing water consumption, they help GSD3300N–GE GSHF5PGX–GE GTH16BB–GE Monogram protect our lakes, streams, and oceans. GSD2400N–GE GSHF5MGX–GE HTH16BB–Hotpoint Dishwasher throughout PLUS dedicated ENERGY STAR pages GSD2301N–GE GSHF5KGX–GE HTN16BB–Hotpoint ZBD1800–Monogram® GSD2300N–GE GSHF3KGX–GE Dehumidifier ZBD6890–Monogram GSD2101N–GE GSH25JSX–GE AHR65LL–GE ZBD6880–Monogram GSD2100N–GE GSH25JFX–GE AHR50LL–GE ZBD6800–Monogram GSD1300N–GE GSH22JSX–GE AHR40LL–GE ZBD0710–Monogram GSM2260N–GE GSH22JFX–GE AHR30LL–GE ZBD0700–Monogram GSM2200N–GE CSHS5UGX–Café AJCH08AC–GE Refrigeration GSM1860N–GE Bottom Freezer AJCH10AC–GE ZFSB23DX–Monogram GSM1800N–GE PFSS6SKX–Profile AJCH10DC–GE ZFSB25DX–Monogram up-front. GSC3500N–GE PFSS6PKX–Profile AJCH12DC–GE ZISB360DX–Monogram GLC4100N–GE PFSS5PJX–Profile AJCQ06LC–GE ZISB420DX–Monogram HDA3640N–Hotpoint® PFSS5NJX–Profile AJCQ08AC–GE ZISB480DX–Monogram HDA3600N–Hotpoint PFSS5NFX–Profile AJCQ10AC–GE ZISP420DX–Monogram HDA3540N–Hotpoint PFSF6PKX–Profile AJCQ10DC–GE ZISP480DX–Monogram HDA3500N–Hotpoint PFSF5PJX–Profile AJCQ12AC–GE ZISS360DX–Monogram

*As an ENERGY STAR® partner, GE has determined that the appliances marked with the ENERGY STAR logo meet the ENERGY STAR guidelines for energy efficiency. Before purchasing an ENERGY STAR qualified appliance, read important information about its estimated annual energy consumption or energy efficiency rating that is available from your retailer, ge.com or www.energystar.gov. Pub. No. 1-X588 PC52847 Internal Communication & Training

Product Information Associate Product Promotion Literature (APPL) books, distributed monthly to Home Appliances sales associates nationwide, included very specific and strong ENERGY STAR benefit messages throughout the year.

New in 2008…Home Appliance product launch guides featuring ENERGY STAR products were distributed for LAUNDRY D/26 :: 2008 LAUNDRY TRAINING GUIDE :: FOR ASSOCIATE USE ONLY

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A wide variety of product signing, brochures, flyers and consumer handouts supporting ENERGY STAR products and enumerating the benefits of energy efficiency were distributed to thousands of Sears Holdings retail stores, including Sears full-line stores, Sears Dealer stores, Kmart stores, Sears Appliance/Hardware stores and Appliance Showrooms, McPhails and The Great Indoors stores.

ENERGY STAR remains one of the main feature highlights on the POP signing for all qualified Home Appliances. New in 2008…The ENERGY STAR feature bullet now appears on all relevant POP signing for Home Electronics products. 78 ENERGY STAR-qualified home electronics products are on display at a typical full-line Sears store, including 6 endcap displays. External Marketing

Broadcast A Sears TV commercial spotlighting ENERGY STAR and offering a 20% discount on ENERGY STAR appliances generated over 13.6 million impressions during the first week of April.

Sears Holdings, in partnership with HGTV, co-spon- sored a “Green Home Giveaway” program. During the HGTV Green Home Giveaway 2008, from March 21 through May 9, 2008, viewers were able to enter to win the home and prize packages valued at approximately $850,000 including ENERGY STAR appliances from Sears. The sponsorship was promoted with three separate 30-second commercials airing on HGTV. External Marketing

Print Including all varieties of Sears Holdings preprint circulars in 2008 (Sears Full-Line, Dealer Stores, Appliance Showrooms, Hardware Stores, etc.), the ENERGY STAR logo appeared nearly 1,000 times through 10/31/08. These circulars generated over 647 million weekly impressions, or approximately 33.7 billion impressions for the year.

New in 2008...On our Home Electronics preprint pages, the ENERGY STAR logo was placed in connection with all relevant qualified televisions and other home video products. This represents a major commitment of advertising resources from the Home Electronics marketing team. External Marketing

Sears has one of the largest selections of ® ENERGY STAR items were featured in every weekly ENERGY STAR Air Conditioners circular in the Sears Dealer Store 52-week program,

Thursday, July 3 – Monday, July 7 12 Months, no IntEREst, no PAYMEnts on any KenMore® rooM air condiTioner distributed to 10.2 million households. Our Home over $399 when you use your sears card Offer applies to any Kenmore room air conditioner over $399 after discounts and coupons when you use a qualifying Sears card and if paid in full within 12 months and account is kept in good standing. See below for important deferred interest details. Offer good thru 7/7/08. See store for details. Excludes outlet stores. Appliance Showroom circular format provided an additional 4 million exposures each week. ENERGY STAR product “Tax-Free Holidays” were supported with ROP newspaper advertising in Dealer Store markets in Georgia , Virginia, West Virginia, Vermont and Texas.

ROP newspaper advertising supporting Kenmore room air conditioners included a strong ENERGY STAR message in the headline. Versions of this ad promoted regional utility ENERGY STAR rebate programs in Vermont and Rhode Island.

Choose from single-room, multi-room, large-room and specialty models

Kenmore® Dehumidifiers Enjoy a dry and comfortable home environment by removing moist, humid air from damp spaces. Choose from 3 sizes/capacities... all models are ENERGY STAR® qualified.

†May also be available at Kmart. See store for details.

Shop and compare our appliances on sears.com

Important Deferred Interest Promotional Offer Details (when offered): FINANCE CHARGES accrue on a promotional purchase from the date of the purchase and all accrued FINANCE CHARGES for the entire promotional period will be added to your account if the purchase is not paid in full by the end of the promotional period or if you default under your card agreement. Making the minimum monthly payment will not pay off your promotional purchase in time to avoid FINANCE CHARGES. With credit approval, for qualifying purchases made on a Sears card (Sears Commercial One® accounts excluded). Sears Home Improvement Account valid on installed sales only. Offer is only valid for consumer accounts in good standing and is subject to change without notice. May not be combined with any other credit promotional offer. SEARS CARDS: APRs up to 25.99%, but if your account has a variable APR, the APR is up to 27.15% as of 6/02/08 and may vary. SEARS HOME IMPROVEMENT ACCOUNT: APR is up to 18.90% but if your account has a variable APR, the APR is up to 27.15% but never lower than 14.40% as of 6/02/08 and may vary. SEE CARD AGREEMENT FOR DETAILS INCLUDING WHEN THE DEFAULT RATE APPLIES. MINIMUM MONTHLY FINANCE CHARGES: up to $1. Sears cards are issued by Citibank (South Dakota), N.A. Sears Solutions card issued by HSBC Bank (Nevada), N.A. External Marketing

how to select a new appliance A STEP-BY-STEP GUIDE To mAkInG ThE rIGhT choIcE ge kenmore amana jenn-air kenmore elite kitchenaid lg whirlpool maytag frigidaire

PoWS# 3207 In-Home

eNeRGy STAR® We Deliver or Take It Qualified Appliances 700,000 Product Brochures and 700,000 home Today energy-efficient appliances can We offer a complete nationwide delivery service! save you money on your utility bills. » Need it fast? Next day delivery is available for many appliances. » Sears sells the most eNeRGy STAR® qualified appliances. » Prompt and professional delivery is available with your needs Buying Guides/Coupon Books featuring prominent and convenience in mind. » All appliances at Sears that have earned the eNeRGY » 2-hour delivery window. STAR® qualification,save energy and meet strict energy » Your item is placed exactly where you want it. efficiency guidelines set by the government. » We clean up and remove packaging so you don’t have to. ENERGY STAR messaging and products were produced Take it home today instead of delivery! » Many appliances are also available in-stock at the store for you to take home today. Let the Pros Install It! and shipped to our field service organization, for Our professional installers are skilled, trained, experienced, and equipped with the visit Sears.com right tools to the job properly. We’ll hook up your product, program its controls, and test Check out Sears.com where you can shop, its operation. We even offer a 1-year warranty on all installations to give you complete research appliances and receive helpful design 19 peace of mind. and maintenance tips for your home. distribution to customers by our in-home service technicians.

If just one out of every 10 homes used ENERGY STAR® qualified appliances, the effect on the environment would be like Sears Commercial organization featured a full-page planting 1.7 million new acres of trees* ENERGY STAR message on the inside-back cover of their 2008 catalog, and ENERGY STAR-qualified products are featured throughout the catalog. 100,000 Sears Commercial catalogs were produced and distrib-

Make a Difference. Make It Easy. uted throughout the year. Go Green with Sears.

No One Sells More Than Sears Sears is proud to be the leader in providing ENERGY STAR qualified appliances. It reflects our serious commitment to making a difference. So, when it’s time to go green, go with the leader. We are the one and only source offering ENERGY STAR qualified models from America’s top 8 brands and more. No one offers you more to go green than Sears.

* EPA/DOE, 2007

™

New ENERGY STAR® Standards Coming in 2008 Online Marketing

Sears.com maintains a dedicated ENERGY STAR page, with a strong environmental and energy-conservation message and convenient links to ENERGY STAR qualified products in several key categories.

Sears.com also incorporates the ENERGY STAR @ Home interactive household, where consumers are urged to take the “ENERGY STAR Pledge” to switch to more energy-efficient products throughout the house. Our site drove pledges representing over 1.7 million lbs. of greenhouse gas emissions in just 6 months this year!

ENERGY STAR qualification remains one of the main parameters that customers can use to refine their product searches. On specific product pages of qualified models, the ENERGY STAR logo is prominently dis- played. Clicking on the logo brings up a new window with a message supporting the benefits of ENERGY STAR.

The ENERGY STAR presence is also strong at TheGreatIndoors.com and Kenmore.com. Helpful articles from the Kenmore site’s “Make-It-Simple” Team feature ENERGY STAR-qualified products.

Emails promoting ENERGY STAR-qualified products were sent to Kenmore customers in February, April, May and June. Utility Co-Marketing Programs

be a green samaritan Rhode Island Room Air Conditioner Markdown Sears Redemption Form and save

Please forward one redemption form for each Store, along with Sales Data to:

EFI, RAC Promotion for Rhode Island Attn: Carrie Quinn Sears has one of the largest selections of 40 Washington Street, Suite 2000, Westborough, MA 01581-1013 ® This form must be accompanied by an Invoice, for reimbursement. All invoENERGYicing must be postmarked STAR no later than September 30, 2008.

Date: Retailer Name: Sears Appliance Store# Air Conditioners Checks Payable To: Attention: Address: and Dehumidiﬁ ers

Adjusted Retail Price Per Total Package Incentive (After Requested Mfg/Retailer Number of from Sponsor Brand Model #(s) Contribution) Units Sold Per Package

Kenmore 75051 $139.99 x $30.00 =

Kenmore 75062 $229.99 x $30.00 =

Kenmore 76081 $199.99 x $30.00 =

Kenmore 75101 $279.99 x $30.00 = Kenmore 75121 $319.99 x $30.00 = Sears participated in ENERGY STAR rebate programs Kenmore 75151 $399.99 x $30.00 =

Kenmore 75251 $569.99 x $30.00 =

Kenmore 75085 $349.99 x $30.00 =

Kenmore 75135 $499.99 x $30.00 = for select models of room air conditioners during

Total Number of RAC Units : Total Dollar Amount Due : $

Mailing insurance for this reimbursement request is suggested, as you are responsible for any forms lost the spring and summer months in Rhode Island in shipping.

I certify that the RETAILER COPY pages submitted for reimbursement have been redeemed in accordance with the terms and conditions as set forth in the Rhode Island Room Air Conditioner Markdown Program Details. and Vermont. These programs were promoted with Signature: A huge selection of sizes and styles available. print advertising campaigns and in-store support. Save BIG Customers were offered a $30 reduction in Rhode ENERGY STAR® qualified Island, and a $25 rebate in Vermont on the purchase of room air conditioners can save up to $60 in electricity ENERGY STAR-qualified Kenmore air conditioners. costs over the life of the unit.

May 1 thru August 31... $25 Additional Reduction to qualified purchasers of Kenmore ENERGY STAR® Qualified room air Sears and Southern California Edison are partnering conditioners and dehumidifiers. Limit: 4 Room Air Conditioners and 1 Dehumidifier per Vermont electric utility account in 2008. with Ohana, a third party rebate administration An energy efficiency message brought to you by: company, to make a variety of ENERGY STAR rebate www.efficiencyvermont.com programs available to Sears customers in one of the most highly populated areas of the country.

Shop and compare our appliances on sears.com Public Relations

Sears Public Relations activities and placements generated more than 210 million impressions in the media for ENERGY STAR appliances in 2008. Examples of such programs include…

■ KBIS (Kitchen/Bath Industry Show & Conference) – more than 92 million impressions ■ Sears Home Appliance Trip Program – more than 12 million impressions ■ Sears Bosch Laundry placements – 2.29 million impressions The Sears Dealer Store organization provided Energy Star Representatives with a booth at our annual “Dealerfest” event in January, giving them with direct access to over 500 Dealer Store owners and their families during the 3-day event.

Tom DeSalvo For the first time ever, our Home Appliance team Director of Product Development conducted press events at our corporate headquarters to demonstrate and explain the benefits of energy-efficient dishwashers, refrigerators, clothes washers and Carrie Smith Dishwasher & induction ranges sold at our stores. The press were Water Shop Buyer invited “behind the scenes” at Sears’ appliance testing labs, to gain a better understanding of how we ensure quality, performance and energy-efficiency in our Kenmore brand products.

Rick Demert Cooking Buyer