of ProductionEngineering ofRiodeJaneiroFederal University(UNIRIO). UniversityofRiodeJaneiro(PUC-Rio).Catholic theSchool Professorat Program ofthePontificalDoctoral StudentintheCultureSocialHistory Master inScenic Arts fromRiodeJaneiroFederal University(UNIRIO). Manoel SilvestreFriques Models ofSociability. SociologyofArt. Art. Contemporary Relational Aesthetics. Keywords toit? consumer capitalismorsuggestalternatives reinforceandreproducethelogicof by Bourriaud text iswellprepared:sociabilitymodelsproposed and exchange. Thequestionthatmotivatesthis of thetwoauthorstoconceptsrelationship similarities anddifferencesbetweentheapproaches inordertounderstandthe his essayonthegift, a counterpointMarcelMauss’thought,specifically Toand curatorNicolasBourriaud. thisend,electsas aesthetics, developedinthe90sbyFrenchcritic This paperproposesareflectiononrelational Abstract Exchange andrelationin relational aesthetics |[email protected] Manoel SilvestreFriques Bourriaud aswellbyMauss –hasmotivatedthe Bourriaud the conceptsofrelationand Exchange –bothby in archaic societies.Theemphasisplacedupon andreason -theform on theGift ofexchange asdevelopedbyMarcelMaussinhis Essay of gift, specific perspectiveofsocialScience:theconcept understanding ofrelationalaestheticsundera brought aboutthepossibilityofsearchingforan sociology ofart?Inanyway, thebriefcomment refer to–orwouldhisstudybeinscribedasa a sociologicalart–whateverthatexpression may mightconfigure and workanalyzedbyBourriaud have withthatfieldofknowledge.Thesetartists book ofthatsametitle,publishedin1998,would principallybasedonhis theoretic formulation, regarding thenatureofconnectionthathis and sociology. Therewas,however, noinformation an approximation between his relational aesthetics designated Directorafewmonthsearlier;– institution towhichhewouldhavebeen Nationale SupérieuredesBeaux-Arts–the During aphotographyexhibit attheÉcole 1 Introduction 1 brieflycommentedtherewas www.e-compos.org.br | E-ISSN1808-2599 1/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. new appointment: SupérieuredesBeaux-Arts, directoroftheÉcole Nationale inParis. Modern day.Art Museumonthe following thefirstencounter, Iwas presentat duringwhichthe informed usastohis French curator Art SchoolsoftheXXIcentury”; The secondone, whosethemewas “Radicante, porumaestéticadaglobalização”, the at happened 1 historic landscape: thefollowinggeneral drafts 1990’s –Bourriaud aesthetics –beingitspecifictoartinthe Upon justificationofthesourcerelational Relational Aesthetics 2 for thefollowingreflection. article,functioningasananalyticprism current presence ofrelationinartjuxtapositiontoits that relationalaestheticsdoesnotrepresentthe the 1960’s.Besidesthat,itmustbeobserved that ArthurDantohadgivenasconcludedin because ofthis,closetothemasternarrative its rootsinaprogressiveteleologicallogicand, succeed orsubstitutethemselves,itseemstofind that,characterized byphasesthat only observe into theauthor’shistoriographicalmodel,letus upon thesphereofhumanrelations.Notdelving itsfocusuntil,finally,39-40) slowlyshifts itrests 2009,p. character oftheartwork”(BOURRIAUD, sequential logic,wherebythe“intrinsicrelational May itbenotedthatsaidlandscapeismarked bya In2012, BourriaudwasinRiode Janeirofortwospeeches:at PUC-Rioon thefirstonewasproffered April 13Onthetheme “The the 90’s (BOURRIAUD, 2009, p. 39-40). by experienceincoursesincethebeginningof in thesphereofinter-human relations, asproven manity andobject, centres artisticpracticenow tween Humanityanddivinity, thenbetweenHu- a new bearing: be- after the field of the relations This [art]history, nowadays, taken seemstohave trade exchanges etc.–andreformulates daily life–dinners,parties,meets,contracts, bases himselfonsociabilitymodelsfoundin As a“semionaut,” 2009b, p.14). original routesamongstthesigns(BOURRIAUD, three aresemionautswhoproduce,beforeallelse, by theinventionofitinerarieswithinculture.All suppose asamefigureofknowledge,characterized ofpostproductionartistsal the performance The practiceofaDJ,theactivityinternauts, continuation ofrelationalaesthetics: defines aspostproductionartinabookthatisthe dislocate themtoartspaces.ItiswhatBourrinaud appropriate themselvesofpre-existing modelsand they not createsuchmodelsbut,asinternauts, must activelyparticipate.Inreality, theartistsdo galleries, sociabilitymodelsinwhichthespectator tocreate,inmuseumsand years hasbeentrying It meansthatartisticproductionoverthepast20 does that,infact,mean? relation, theinter-humanrelations.What,however, that thelaterconcedestoaspecifictypeof 1990residesintheemphasis that producedafter difference betweenpreviousartisticcreationand character isinherenttoartwork.Thecrucial absence inpreviousartisticcreation.Relational the contemporary artist the contemporary www.e-compos.org.br | E-ISSN1808-2599 2/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. 3 Pierre HuygheeFelix Gonzalez-Torres arerecurrentnamesinBourriaud’s exhibit. Gonzalez-Foerster, JorgePardo, PhillipeParreno, MaurizioCattelan, JesBrinch, ChristineHill, CarstenHöller, NoritoshiHirakawa, 2 we cometoaneuralpointinthistext)? tocommercialexchangealternative (and here artist. Inwhatway, however, aresaiddomains that producesocialization,asproposedbythe ortheobjectsis institutedbytheinstructions socializing. Aprivate“domainforexchange” are not,therefore,products,butmomentsof constituted inanephemeralmanner. ArtWorks interstice inwhichacertaingatheringwillbe by theauthor).Thus,exhibit becomesan 2009,p.22,italicizedsystem” (BOURRIAUD, of exchange beyondthoseinplacethis global system,suggestsotherpossibilities mannerwithintheless openandharmonious relations which,evenifinsertedinamoreor interstices, understoodasa“spaceforhuman set ofartists merchandising ofsocialconnection,aspecific of humanrelations.Againstthistrendtowards The enemy, is,therefore,clear:thereification 2009,p.12).spaces” (BOURRIAUD, will notbeabletokeep awayfrommercantile prediction towhom“soon,humanrelations would bethewayoutagainstBorriaud’s culturalchaos.Relationalaestheticscurrent standardization ofsocialconnectionamidstthe ofbehaviorsandtherespond totheuniformity Said proposalsarejustifiedbytheneedto them withinthecontext ofanartgallery. Mauss also explores the giving habits in ancient laws -RomanLaw, Maussalsoexplores thegivinghabitsinancientlaws aswell German, Hindu, Celt andChineseLaw. , Vanessa Beecroft, DouglasGordon, Andrea Zittel, , GabrielOrozco, , Dominique 2 woulddealwithcreatingsocial by theauthor. discourse inrelationtothenotionselaboratedupon approach, allowingforthedevelopmentofacritical of Exchange,imposespreciselimitstoBourriaud’s asanarchaicform passage isthefollowing:gift, this Mauss. Thehypothesisthatleadsustoperform the specificsociologicalpointofviewMarcel understanding ofrelationsandExchangeunder – andCarstenHöller, letusgothroughtothe considered theexponent ofrelationalaesthetics some creationsbyRirkritTiravanija–aThaiartist by theFrenchcritic.However, beforeanalyzing some experiences producedbyartistsmentioned beginning fromthedescriptionandanalysisof sociability. We havebuttoinquirehowthisisdone, ofconstitution between individuals,asaform on humanrelations,particularlytheexchanges argumentationisbasedonanemphasis Bourriaud’s the Melanesians,Polynesians andAmericans. exchange foundinvarioussocieties,particularly of 2003, p.23)Mausslooksuponarchaicforms of whichwasmostprofound,”(LEVI-STRAUSS, In his“mostjustlycelebratedwork,theinfluence gift-exchange 3 The of repayment. If the former isthe“essenceof of repayment.Iftheformer giving, obligationofreceiving,and as characteristicelements:obligationof exchangeThe gift presentsasetofobligations www.e-compos.org.br | E-ISSN1808-2599 3

3/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. to explain that thegift-exchange occursbetween the presenceoftheseelements, itisconvenient andrisk.Toobligations mentioned:rivalry explain Two thethree connectedelementspermeate underthespiritofreciprocity.receives thegift the retribution,whichariseswhendonor challenge inevitablyleadstothethirdobligation, is beingaccepted”(MAUSS,2003,p.248).Such just benefittingfromafeastorthing,challenge is receivedasa‘loadonone’sback’Itgoesbeyond obligation toreceiveisalsoacommitment:“agift levelling andlossofprestigeauthority. The the acceptanceofinequityandconsequentlya Rejection representsincapacityforretribution, isoffered,itcannotberefused. When agift extravagantly preparedtosquanderthatwealth”. “of whowillbethewealthiestandalsomost Mauss(2003,p.238), “It isadispute,”observes maintenance ofwealth,butitstotaldestruction. the chiefandhisclandoesnotmandatefor by extreme cases,theprestigetobeconserved of givingandretributionthatisthepotlatch,in commercial exchange: intheExchangesystem that differentiatesthegift-exchange fromthe 2003, p.244).We canseeinthispointanaspect them underthe‘shadeofhisname’”(MAUSS, distributes it,humiliatingotherswithplacing “he cannotprovethisfortuneunlesshespendsit, which achiefmaintainsauthorityoverhistribe: p. 249).Giving,inthiscontext, isthemannerby that initself(“it’sallofpotlatch”)(MAUSS,2003, potlatch” (MAUSS,2003,p.243),thelatterisfully solely ofeconomicallyusefulthings,but characteristics, inwhichtheexchange isnot of exchange thathastheabovementioned aregime systemis,inturn, type. Atotalservice ofanagonistic of institution,calledtotalservice mentioned beforeanddefinedasaspecificgenre gift-exchange constitutethebasisofpotlatch, (MAUSS, 2003,p.202). war: itisrefusaloftheallianceandintercourse” refusing toreceive,isequivalentdeclaring “refusing togive,neglectinginvite,aswell obligationsdonothappen,incombat: voluntary conflict inthegiving,thatmayresult,if prestige andhonor. Thus,thereisalwaysalatent involve, atalltimes,theriskoflossauthority, exchanges happenbetweenmoralpeopleand clans, tribes,familiesandsuchgroupsThe again Worth hearingMauss’svoice(2003, p.212): things tocoincide,andonthis point,itisonce complex facts.Thismixalso causespeopleand moral, economicorlegal,are revealedinthese element herein:allinstitutions,betheyreligious, (MAUSS, 2003,p.309).Themixisthecrucial action theentiresocietyanditsinstitutions” social facts,thusdenominatedastheyputinto as total,(orgeneral) These systemsareobserved The threeobligationsthatconfigurethe (MAUSS, 2003, p. 191). but one part of a wide and enduring contract, of wealth but oneelementandthecirculation ces, festivalsandfairs, inwhichthemarketis tuals, services, military women, children, dan- [...] actsofpoliteness, courtesybanquets, ri- www.e-compos.org.br | E-ISSN1808-2599 4/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. prehistory hasnoprecise chronological limits.prehistory 4 traversing sociallifeandbeingitssymbol: continuousmovement, configuring apermanently this systemiswhatalsomarksthesocialregime, repaid, motivatedbymana.Themixinherentto givenand utilitarian interest,butbymeansofgifts purchase systemandmovedbyanindividual The exchange isnot,therefore,donewithina that worksasanaxisforthisexchange system. source ofenergy(the“personalitythething”) property ofthegoodsexchanged –butakindof must beunderstoodasavirtue–notphysical behold thereceivingendtorepay. Themana the objectgiven,strengthofthingsgiventhat the gift-exchange directlyassociatedtothespiritof transversalto it isinregardstoamoralconcern made totheriskoflossauthorityandprestige: and thingsinsouls.Previously, was observation be understoodfromthemixingofsoulsinthings described herein,thereasonforitsexistence may ofexchange If thearchaicform hasalreadybeen With regard toourtemporaldistancefromthe archaicsocieties, itisworthremembering, pursuantto Argan (2003, p.21.), that Basically theyarethesame. Ifthingsare given al, ceremoniesanddances, jokesandinjuries. of men, ofwomen, andchildren, offestivalritu- function. that ofgoods follows The circulation and synonyms, and the same nature having mans, coppers andspiritsofchiefshomonyms permanent possession of the clan. Titles, talis- nality, and personalities are in some manner the perso- is tied together; things have Everything the contractandexchange. out of their spheres and mix: which is precisely and thuspeoplethingsmixedeachcome things andmixintosouls. Livesaremixed It is, ofmixtures. afterallamatter Soulsmixinto ( hau) this extension archaic societies.Itextends toourlivesanditisfrom freedom areblended”isnotonlydistantfromus,in obligationand Thus,the“atmospherewheregift, to thehardshipofourcodes(Mauss,2003,p.295). in ourdays,reacttoabstractions,inhumanitiesand totheright”.Infact,oldprinciples, also, toa“return thing) reappearsinsomesocieties,corresponding, of obligationmotivatedbymana(thesoulthe andthatisexpressedmoral ofthegift itstripleform does notabstainfromsayingthattheconstituent Perhaps hemightnotfinditinitsentirety, buthe that -thisarchaictypeofexchange inoursocieties. traces-ormorethan author endeavorstoobserve and sellingsystem.At thispointofhisargument,the andthebuying distinction betweenthegift-form Upon concludinghisessay, Maussclearlydrawsa 4 Exchangeinrelationalaesthetics utilitarian economic regime: if in Mauss he is utilitarian economicregime:if inMaussheis and questionsthatbothauthors make regarding exchange approachesare reachedfromsuspicions In thiscasetheanswerwouldbe:no.Thesetwo fits the exchange systemdescribedbyMauss. not toverifywhetherorrelationalaesthetics work. Itshouldbeclearthatthepurposehereis 2003, p. 263,). mself andhispossessions–toothers(MAUSS, himself–hi- and hedoessobecauseowes addition, ingivingthem, amangiveshimself, and returnsrespects– ‘courtesies’. Butin and returneditispreciselybecauseonegives 4 that we should resume Bourriaud’s thatweshouldresumeBourriaud’s www.e-compos.org.br | E-ISSN1808-2599 5/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. Lovers), 1991. Two lamps, aretherespectiveelementsto eachworkmentioned. twomirrorsandwatches 6 for theauthor’s theses, aesthetics and/orbypost-production. forwhomartismarkedbyrelational theworks ismindful,Bourriaud towards however, analysesthanas grounds thesestudiesseem tofunctionmoreascriticalisolated Usingtheforms,in chapter briefanalysesareperformed, moresuppressed, however overcertaincreators. Overall, thelookof ofFelixtheoretical heritage Gonzalez-Torres istheonlyessaydevotedtoanartistinRelational Aesthetics. InPost-production, 5 If Mauss focuses on social facts, specifically If Maussfocusesonsocialfacts,specifically methodological rigorthatmovesthetwowritings. differenceasto the Therefore, thereisacrucial order, moralityandreason,toputinMauss’terms. descriptions andinvestigationsregardingtheir aboutthem-comesdevoidof of information reference totheworks-despiteavailability book. Exceptforbriefandpromptanalyses,the surprisingly, occupyafewpagesinBourriaud’s by thissampleofartistsarethemostdiverseand names.Thecreationsproduced the mostrecurrent Huyghe andFelix Gonzalez-Torres, toremainwith Parreno, MaurizioCattelan,CarstenHöllerPierre Liam Gillick,DominiqueGonzalez-Foerster, Philippe ,AndreaZittel,GabrielOrozco, such asRirkritTiravanija,Vanessa Beecroft, reasoning liesinworkonaspecificsetofcreators of artists.Thisisatheoreticaladventurewhose defining manifestoofastableidentitygroup a not anaestheticprogram,noritisconfiguredas is point, aclarification:thenotionofBourriaud in ordertoverifyitslogicandoperation.At this to resortsomerelationalaestheticsexperiences To theproposedapproachitisnecessary perform human relations. he becomesresponsibleforthecommodificationof opposed tothegift-exchange economy, inBourriaud There isthementionofworks suchasUntitled(March5th)#2, 1991, andUntitled(March5th)#1, 1991;andUntitled (Perfect Felix Gonzalez-Torres (1957-1996)wasaCuban-bornartistwhonaturalized American. Co-presence andavailability: the is elucidative of the argument above: two watches is elucidativeoftheargumentabove:twowatches date, alifeincommon,cohabitation.Perfect Lovers is adualitywithoutoppositionsthatestablishes dedicated totheworkofFelix Gonzalez-Torres. must notbeunfairandshouldcommentthechapter Tiravanija andCarstenHöller. First,however, we of twoexponents ofrelationalaesthetics:Rirkrit reason, thispaperresortstoartisticproductions and operation. Inanattempttoenvisionsuchform understand thegeneralandfundamentallinestoits domain, insufficientlydescribedsothatonemay Thus, relationalaestheticsestablishesanexchange reasoned analysis. without thisbeingaccompaniedbycompellingand artisticcondition, a generalizationofcontemporary inby ofexchange, rushes archaic forms Bourriaud description ofthedynamicsthatcharacterize noting thesociallifeinasometimesexhaustive works is notconfinedonlytothethematichorizonofhis thesis isthatthehomosexuality inGonzalez-Torres 2009,p.72).Theauthor’s [1990’s]” (BOURRIAUD, [mentioned above]fromthefollowingdecade what willbeexplored bythemostartistsinteresting “space basedonintersubjectivity, whichisprecisely of relationalaesthetics,becausehisworkcreatesa The Cubanartistisconsideredakindofprecursor 6 , being especially his formal apparatus. It apparatus.It , beingespeciallyhisformal www.e-compos.org.br | E-ISSN1808-2599 5

6/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. ownership without bearing,however, necessarily the the symbolicobjectthateach visitormaytake The existing conflictinsuchworksisgivenby they shake theauthorityof anypartiesinvolved. compromised, butrather, areindividuals,nordo moved byagift-exchange. Moralpeopleare not Such works,undoubtedly, arenotcomplex facts to thesetting’sdematerialization. of thepartner’sbody, being hisweaknessassociated allegorical dimension,becauseeachcandyisapart In and increasinglyclosetoitsmomentofextinction. the workand,indoingso,makes itincomplete in theartwork’sannihilation.Hetakes apieceof along aunitthatconstitutesthelayout,takes part In bothcases,thevisitor, uponchoosingtocarry in thegallery. Theriskofitsdissipationissimilar. blue paper, alsoavailabletothe visitor, islaidout disappearance ofRoss.InBlueMirror, astackof fade inparalleltotheweakening andsubsequent healthy companion.Overtime,thefacilitytendsto the amountofcandymatchesidealweighthis Gonzalez-Torres’ boyfriend,haddiedofAIDSand room,availabletovisitors.Ross, of thegallery inthecorner kilograms ofcandyarearranged of specific form exchange. Inthefirstcase,eighty Untitled (BlueMirror), a 1990,allowobserving as cohabitation,workssuch perspective ofaperfect If theaboveworksareanalyzedfrom same hourevoke, tuning. morethansync,aperfect alike, laidsidebyandstoppedatpreciselythe the act is also covered by an Portrait ofRoss,theactisalsocoveredbyan and Untitled (PortraitofRossinLA),1991 and Saltz (apudBISHOP, 2012,p.122): work, whoseexperience wassoreportedbyJerry should relatetoothers:thisisthepurposeof other. Morethanacceptingthefood,anindividual therefore, as a pretext for people to interact with each agglutinates participants.Theartworkfunctions, also buildsaplaceofcoexistence thatgathersand in additiontoofferingsomethingtangible(food) having theworkdisappear. Inthiscase,Tiravanija, the artist’soffer, butwithouthavingtheriskof Gonzalez-Torres, inFree, rice.Justastheabovecommentedworksof curry to visitors,freeofcharge,aspecialdishThai of convivialityinwhichhecooked andoffered (303Gallery,NewYork)the artgallery aspace as thehallmarkofhiscareer:artistmade (Free /Still),1992,istheworkthatmanyregard events ofThaiartistRirkritTiravanija.Untitled The offeroffoodalsocharacterizescertainartistic exact wayGonzalez-Torres prescribed). because quantitiesarerefilledperiodically(the materially disappears,inrealityisalwaysrenewed, mean lossofauthorityandtheworkart,which taken bythevisitor. Failing toacceptitdoesnot sheets ofpaper, etc.)whichmayornotbe is thegratuitousavailabilityofelements(candies, giving orreceivingcanbeseen,becausewhatexists spirit ofreciprocity. Perhaps northeobligationin Cooper and I ate together and she retold a long together and she retold a long Cooper andI ate owner.rounds ofmealswithgallery OncePaula withsincerity.ful placetochat Ihadwonderful became a place to share,The gallery a cheer anditwas great.accompanied bysomeunknown with someone or was I usually sat At 303 Gallery the visitor is free to accept the visitorisfreetoaccept www.e-compos.org.br | E-ISSN1808-2599 - 7/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. between theartist andthischaracteroftechnological consumptionwhoisthe Internetuser. consumption.fully bondedtotherealityofcontemporary The figureofthesemionautperforms, forexample, aperfectidentity areadingofartisticproduction Bourriaud strivestocreate notesthat promotes anewbusinessstrategy exhibition andabookthat For him, weareinahistoricalmomentwhichtheeconomycanbe builtaround theideaof “free”. between The relationship companies cangainmorerevenueiftheyofferproducts tocustomersanddonotcharge,defends theideathat suchastheinternet. 8 and others” (Mauss, 2003, p. 282). 7 (and therewerespectitsnature) more suitedtoartmarket. Evenifthefoodisshared you tomake professionalcontacts.Thus,nothing and artlovers,inabar-like atmospherethatallows owners trade” establishedthereisamonggallery individuals canmeetandinteract,the“fieldof intoalivingspaceinwhich turns the Gallery of theexperiments proposedbyTiravanija.If chatter”,preciselyunveilsthenature “informal Saltz’s testimony, labelledbyClaireBishopas sharing attempt to confirm the idea of “community theideaof“community sharing attempttoconfirm context wherehuman relationsmotivatedbysuch It is curious that thisworkof Itiscuriousthat Tiravanija -Free -bearsthesametitleofarecentbook byChris Anderson. Inhiswork, theauthor Mausssays: offoodtobeshared,“It isthenature otheris notsharingit withany ‘killing itsessence’, itforhimself isdestroying ghts intotheexhibitshehadjustseen. artist wholivedinBrooklynandhadrealinsi- air. And yetanothertimeItalkedwithayoung atmosphere hoveredinthe and acuriousflirting me another momentanidentifiedwomanfollow galleries were displayinglotsofmediocreart. At itwasabouttime,me andsaythat becausethe of SoHo’s -justtoconsiderhimwelco collapse ...Brown, owner theartistandgallery whospoke art. Another timeIwasaccompaniedbyGavin the lackofexcitementinworldNew York today, let’s doRirkrit.” We wentandtalkedabout the streetandhesaid “nothing isworkingright accompanied me. Iaccidentallyranintohimon of herartists. Zwirner About aweekafterDavid whotriedtounsuccessfullystealone owner lery Gal- ofanintrigueabouta fellow detail thestory The otherday, LisaSpellmanreportedinhilarious chunkofprofessionalgossip.and complicated 7 it is so in a itissoina “cheerful”, “wonderful”. “cheerful”, is“great”, peers, becauseeverything should freelyandmandatorily, practicelovebetween space:inside,one seems tobeoutsidethegallery possibility ofcreatinganunfriendlyenvironment meeting betweenstrangers,quitethecontrary. The however, chatterdoesnotconfirm, The informal a and thefactofsociety”(Lévi-Strauss,1982,p.99). ofloneliness with thetensionbetween“thenorm Free proposesasituationwherestrangersmeet, that characterizesceremonialmeals.Nevertheless, menu”, distancingitself,withthis,fromtherichfood Tiravanija’s recipeisproperlyconfiguredasa“daily Thai cuisine,however, riceisneverabsent.Moreover, makes theartist’soffertake ona“specialflavor”.In importance –sacredandeconomic,afactthat isamealthatforThaipeoplebearsdouble turn, Thai artistdoesisto“throwareception.”Rice,in described byLévi-Strauss.After all,whatthe Tiravanija tothemealtimesofceremony outby connects theofferofThaifoodcarried A possiblecounter-argumenttoBishop’sposition exhibitions andflirting(BISHOP, 2012). that translatesintogossip,conversationsabout they havesomethingincommon”:interestart whose membersidentifywitheachotherbecause 8

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8/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. attempts, under theory of relational aesthetics,attempts, ofrelational undertheory to ofsocialbonding’‘fix theflaws “(Rancière, 2010, p. 57). regarded as thepoliticaltasksofproximityandsocialmedicinewhere one “political whimsofan artcomingoutfromitselftoward antagonism,aesthetics upondefiningrelational proposals’consensus, thesecondvaluesdissenttodetriment of relational 10 aesthetics.relational The samecanbesaidforproductionsof Vanessa Beecroft, GabrielOrozco, andPierreHuyghe. MaurizioCattelan 9 the foodandfun,withoutchallenges. from thepartywithoutriskofwar;weaccept without antagonisms.Inotherwords,webenefit is -asinthecaseofTiravanijaaserenecomfort person receivingtheproposedexperience, there an amusementpark.Fromthepointofview theexhibition of literallytransforming spaceinto withtheoption change isnotfeasible,oneleft major festivalsinentertainmentindustries.Ifthe system becamecomparabletomassevents,suchas art consumption thathasmadethecontemporary “no, it’salreadytoolate”tochangethelogicof with curatorAnaPaula Cohen,Höllersaysthat by theevent’semptysecondfloor. Inaninterview among theregulars,minimizingstresscaused Paulo, of anartgallery. Shownatthe28thBienaldeSão amusement parksarethusdisplacedintothespace slide, respectively, atanartgallery. Ridesfoundat anda Belgian artistinstallsamerry-go-round works byCarstenHöller. Intheseworks,the Carousel (1999)andValerian IandII(1998), The lastcasementionedhereissimilar:the The workofGonzalez-Torres thisdiagnosis. seemstoescape arousesinterestinhisworkisnotmotivated,What however, by Claire Bishop and Jacques Rancière seem to agree here.Claire BishopandJacquesRancièreseemtoagree While thefirstprovidesasharpcounterpointtorelational Valerian IandIIcausedtremendousstir taken intoaccountinthisarticle The absenceofconflictinartisticproposals others and of social reality] is eternal”. others andofsocialreality]iseternal”. the citizentohaveanacutesenseofoneself, p. 299),forwhom“thismoral[whichcauses worth resorting,onelasttime,toMauss(2003, toit.Ifitistoolate,mightbealternatives consumer capitalismthanresistorpropose rather reinforceandreproducethelogicof spaces areproposed,the“spheresofexchange” allows ustoenvisionthat,inasmuchasliving the “movement”,suchasHöllerandTiravanija, The descriptionofworksproducedbyicons withitsconstitutionandvalidity.concerned is closertomassimagesthanacommunity communion,of regulars,andtheirperfect create fortheaudiences.Theparticipation kind ofrelationshiptheartistsandtheirworks inter-human relations,onehastoaskwhat Therefore, ifthisisbasedonthesphereof alternative spacetoestablishedexchanges.alternative attempt ofrelationalaestheticsinbuildingan indicator thatmostseemstocheckmatethe 9 isthe www.e-compos.org.br | E-ISSN1808-2599 10

9/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. JAMESON, Fredric.Virada cultural: de SãoPaulo, 2008. Bienal deSãoPaulo: guia.SãoPaulo: FundaçãoBienal HÖLLER, Carsten.EntrevistaaAnaPaula Cohen.28a. Odysseus Editora,2006. contemporânea eoslimitesdahistória. DANTO, ArthurC.Apósofimdaarte:arte Martins Fontes, 2009b. reprograma omundocontemporâneo.SãoPaulo: Nicolas.Pós-produçãoBOURRIAUD, : comoaarte Martins Fontes, 2009a. Nicolas.Estéticarelacional.SãoPaulo:BOURRIAUD, October, n.110,2004. em: 23jun.2012.Originalmentepublicadonarevista revistatatui.com/secao/revista/tatui-12/>. Acesso Revista Tatuí, n.12,2012.Disponívelem:

reflexões São Paulo:

www.e-compos.org.br | E-ISSN1808-2599 10/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. Modelos deSociabilidade.SociologiadaArte. Estética Relacional.ArteContemporânea. Palavras-Chave lhe sugeremalternativas? reproduzem alógicadocapitalismodeconsumoou reforçame sociabilidade propostosporBourriaud motiva estetexto éassimelaborada:osmodelosde os conceitosderelaçãoetroca.Aindagaçãoque diferenças entreasabordagensdosdoisautorespara a dádiva,fimdeseperceberassemelhançase de MarcelMauss,especificamenteseuensaiosobre Para tal,elege-secomocontrapontoopensamento pelo críticoecuradorfrancêsNicolasBourriaud. estética relacional,desenvolvidanadécadade1990 O presenteartigopropõeumareflexão arespeitoda Resumo estética relacional Troca erelaçãona

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www.e-compos.org.br | E-ISSN1808-2599 11/12 Revista da Associação Nacional dos Programas de Pós-Graduação em Comunicação | E-compós, Brasília, v.16, n.3, set./dez. 2013. TRADUÇÃO |SieniCampos EDITORAÇÃO ELETRÔNICA|RokaEstúdio SECRETÁRIA EXECUTIVA |JulianaDepiné EDIÇÃO DE TEXTO ERESUMOS|SusaneBarros Vander Casaqui , eMarketing, Escola SuperiordePropaganda Brasil Suzana Kilpp, Universidadedo Vale doRiodosSinos, Brasil Maurício Lissovsky, UniversidadeFederal doRiodeJaneiro, Brasil Francisco Paulo JamilMarques, UniversidadeFederal doCeará, Brasil Elizabeth BastosDuarte, UniversidadeFederal deSantaMaria, Brasil Bruno SouzaLeal, UniversidadeFederal deMinasGerais, Brasil Arthur Ituassu, Pontifícia doRiodeJaneiro, Universidade Católica Brasil Alexandre RochadaSilva, UniversidadeFederal doRioGrande doSul, Brasil Adriana Amaral, Universidadedo Vale doRiodosSinos, Brasil CONSULTORESHOC AD Adriana Braga|Pontifícia doRiodeJaneiro, UniversidadeCatólica Brasil COMISSÃO EDITORIAL João Freire Filho, UniversidadeFederal doRiodeJaneiro, Brasil Jeder SilveiraJanottiJunior, UniversidadeFederal dePernambuco, Brasil Jay DavidBolter, GeorgiaInstituteof Technology Janice Caiafa, UniversidadeFederal doRiodeJaneiro, Brasil Inês Vitorino, Ieda Tucherman, Herom Vargas, Hector Ospina,UniversidaddeManizales, Colômbia Gustavo DaudtFischer, Universidadedo Vale doRiodosSinos, Brasil Guillermo OrozcoGómez,UniversidaddeGuadalajara Gislene daSilva,UniversidadeFederal deSantaCatarina, Brasil Monteiro, UniversidadeFederal do Gilson Vieira Amazonas, Brasil Gelson Santana, UniversidadeAnhembi/Morumbi,Brasil Francisco EduardoMenezesMartins,Universidade Tuiuti doParaná, Brasil Florence Dravet, deBrasília, UniversidadeCatólica Brasil Erick Felinto deOliveira,UniversidadedoEstadoRioJaneiro, Brasil Eneus Trindade, Eduardo Vicente, Eduardo Peñuela Cañizal, UniversidadePaulista, Brasil Edilson Cazeloto, UniversidadePaulista , Brasil Correa Araujo,Denize Denilson Lopes, UniversidadeFederal doRiodeJaneiro, Brasil Cristiane Freitas Gutfreind,Pontifícia doRioGrandeSul, UniversidadeCatólica Brasil César GeraldoGuimarães, UniversidadeFederal deMinasGerais, Brasil Benjamim Picado, UniversidadeFederal Fluminense, Brasil Arthur Autran Franco deSáNeto, UniversidadeFederal deSãoCarlos, Brasil Arlindo RibeiroMachado, UniversidadedeSãoPaulo, Brasil Antonio RobertoChiachiriFilho, Faculdade CásperLíbero, Brasil Antonio CarlosHohlfeldt, Pontifícia doRioGrandeSul, UniversidadeCatólica Brasil Antônio Fausto Neto,Universidadedo Vale doRiodosSinos, Brasil Ângela Freire UniversidadeFederal Prysthon, dePernambuco, Brasil André LuizMartinsLemos, UniversidadeFederal daBahia, Brasil Ana SilviaLopesDaviMédola,UniversidadeEstadualPaulista, Brasil Ana Gruszynski, UniversidadeFederal doRioGrandeSul, Brasil Rio GrandedoSul, Brasil Ana CarolinaDamboriarenaEscosteguy, Pontifícia do UniversidadeCatólica Alex Fernando Teixeira Primo, UniversidadeFederal doRioGrandeSul, Brasil Alberto Carlos Augusto Klein, UniversidadeEstadualdeLondrina, Brasil Afonso Albuquerque, CONSELHO EDITORIAL em instituiçõesdoBrasileexterior. produção acadêmicadepesquisadoresdaáreaComunicação, inseridos (Compós). Lançadaem2004, temcomoprincipalfinalidadedifundira Associação NacionaldosProgramasdePós-Graduação emComunicação eletrônicoda A revistaE-Compóséapublicaçãocientíficaemformato Expediente Universidade Federal doCeará, Brasil Universidade MunicipaldeSãoCaetanodoSul, Brasil Universidade deSãoPaulo, Brasil Universidade Federal doRiodeJaneiro, Brasil Universidade deSãoPaulo, Brasil Universidade Federal Fluminense, Brasil Universidade Tuiuti doParaná, Brasil Vera Regina Veiga França, UniversidadeFederal deMinasGerais, Brasil Veneza MayoraRonsini, UniversidadeFederal deSantaMaria, Brasil Valerio FuenzalidaFernández, Puc-Chile, Chile Suzete Venturelli, Tiago QuirogaFausto Neto, UniversidadedeBrasília, Brasil Simone Maria Andrade Pereira deSá, UniversidadeFederal Fluminense, Brasil do Norte, Brasil Sebastião Guilherme Albano daCosta,UniversidadeFederal doRioGrande Sebastião CarlosdeMoraisSquirra, UniversidadeMetodistadeSãoPaulo, Brasil Rousiley CeliMoreiraMaia, UniversidadeFederal deMinasGerais, Brasil Rossana Reguillo, InstitutodeEstudosSuperioresdoOcidente, Mexico Rose MeloRocha, eMarketing, EscolaSuperiordePropaganda Brasil Rosana deLimaSoares, UniversidadedeSãoPaulo, Brasil Ronaldo GeorgeHelal,UniversidadedoEstadoRiodeJaneiro, Brasil Robert KLogan, Universityof Toronto, Canadá Renato CordeiroGomes, Pontifícia doRiodeJaneiro, UniversidadeCatólica Brasil Potiguara MendesSilveiraJr, UniversidadeFederal deJuizFora, Brasil Paulo RobertoGibaldi Vaz, UniversidadeFederal doRiodeJaneiro, Brasil Jacks, Nilda Aparecida Mauro Pereira Porto, Tulane University, EstadosUnidos Mauro deSouza Ventura, UniversidadeEstadualPaulista, Brasil Maria LuizaMartinsdeMendonça, UniversidadeFederal deGoiás, Brasil Maria Immacolata Vassallo deLopes, UniversidadedeSãoPaulo, Brasil Maria dasGraçasPintoCoelho, UniversidadeFederal doRioGrandeNorte, Brasil eMarketing,Propaganda Brasil Baccega, UniversidadedeSãoPaulo eEscolaSuperiorde Maria Aparecida Márcio de Vasconcellos Serelle, Pontifícia deMinasGerais, UniversidadeCatólica Brasil Malena SeguraContrera,UniversidadePaulista, Brasil Luiz ClaudioMartino,UniversidadedeBrasília, Brasil Luciana Panke, UniversidadeFederal doParaná, Brasil Lucia Leão,Pontifícia deSãoPaulo, UniversidadeCatólica Brasil Lorraine Leu, UniversityofBristol, Grã-Bretanha Lance Strate,Fordham University, USA, EstadosUnidos Laan MendesBarros, UniversidadeMetodistadeSãoPaulo, Brasil Juremir MachadodaSilva, Pontifícia doRioGrandeSul, UniversidadeCatólica Brasil José Luiz Warren JardimGomesBraga, Universidadedo Vale doRiodosSinos, Brasil José Luiz Aidar Prado, Pontifícia deSãoPaulo, UniversidadeCatólica Brasil José CarlosRodrigues, Pontifícia doRiodeJaneiro, UniversidadeCatólica Brasil José Afonso daSilvaJunior, UniversidadeFederal dePernambuco, Brasil John DHDowning, Universityof Texas at Austin, EstadosUnidos [email protected] Universidade Federal deSantaCatarina, Brasil Gislene daSilva Secretária-Geral [email protected] Universidade Federal do Ceará, Brasil Inês Vitorino Vice-presidente [email protected] Universidade deSãoPaulo, Brasil Eduardo Morettin Presidente Associação NacionaldosProgramasdePós-Graduação emComunicação COMPÓS |www.compos.org.br passa aservolumeanualcomtrêsnúmeros. A identificaçãodasedições, apartirde2008, Brasília, v.16, n.3, set./dez. 2013. de Pós-Graduação emComunicação. Revista da Associação NacionaldosProgramas E-COMPÓS |www.e-compos.org.br |E-ISSN1808-2599 Universidade deBrasília, Brasil Universidade Federal doRioGrandeSul, Brasil www.e-compos.org.br | E-ISSN1808-2599

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