Your Congress Organizers
ICC World Chambers Federation
Celebrating its 90th anniversary in 2009, the International Chamber of Commerce (ICC) is the world business organization, representing enterprises from all sectors in every part of the world. The fundamental mission of ICC is to promote trade and investment across frontiers and help business corporations meet the challenges and opportunities of globalization. www.iccwbo.org
The World Chambers Federation (WCF) was established by ICC in 1951 to be the advocate of its chamber of commerce members Report worldwide. WCF is a non-political, non-governmental body representing the interests of all local, national, regional, bilateral 3-5 June 2009 and transnational chambers of commerce and industry. Kuala Lumpur, Malaysia WCF strengthens links between chambers, enabling them to improve www.KL2009.com performance as well as discover new products and services to offer their members. Chambers represent companies of all sizes, particularly small- to medium-sized enterprises, the backbone of any true world business organization. WCF promotes and protects the chamber of commerce as an essential intermediary between business and government and between business and the general public. www.worldchambersfederation.com
Federation of Malaysian Manufacturers
The Federation of Malaysian Manufacturers (FMM) was established in 1968, as Malaysia’s premier business organization. With a membership of 2,200 companies and some 4,000 subsidiaries of member companies, FMM covers a wide cross-section of industry sectors which contribute to 32% of Malaysia’s GDP.
FMM has spearheaded the nation’s growth and modernization and is a leader of the manufacturing sector. As ICC’s national committee in Malaysia, FMM also represents business at both the regional and international levels. www.fmm.org.my
ICC World Chambers Federation Federation of Malaysian Manufacturers 38 Cours Albert 1er Wisma FMM 75008 Paris, France No. 3, Persiaran Dagang PJU 9 Tel : + 33 1 49 53 29 44 Bandar Sri Damansara Fax : + 33 1 49 53 30 79 52200 Kuala Lumpur, Malaysia E-mail : [email protected] Tel : +603 6276 1211 Fax : +603 6274 1266 or 6274 7288 E-mail : [email protected] Introduction
A Crucial Congress In A Time Of Challenge
FMM President Mustafa Mansur, ICC Chairman Victor K. Fung and WCF Chair Rona Yircali
The World Chambers Congress is the premier meeting place for the global chamber of commerce community
erhaps never in human history has the very survival of mankind been so seriously Pthreatened. With the world’s population growing exponentially, vital resources such as food, water and energy will become insufficient to meet growing demand. The shortages are interrelated and exacerbated by climate change, which threatens to displace hundreds of millions of people due to flooding and make it difficult, if not impossible, to meet the basic needs of a population projected to reach 9.2 billion by 2050.
The 6th World Chambers Congress in Kuala Lumpur scrutinized these and other major problems and the role that the international business community can and should play in finding solutions. Three plenaries – Our Global Challenges, The Economic Implications of Climate Change, and Food, Water and Energy – heard from world experts about the extent of the problems and the consequences if the world community does not act urgently.
The Congress heard a specially taped message from former US President Bill Clinton in which he pointed out that the world’s great challenges are increasingly becoming urban challenges, with urban areas consuming 75% of the world’s energy and producing 80% of greenhouse gas emissions. The former president, now head of the William J. Clinton Foundation, said resolving the problems will require the creativity, flexibility and adaptability that characterize international business.
In choosing “Leading sustainable growth and change” as the theme of the Congress, the ICC World Chambers Federation and the Federation of Malaysian Manufacturers emphasized the social concerns and responsibility of the business community everywhere, from the backyard entrepreneur to the largest multi-national corporation.
The 6th World Chambers Congress will be remembered for raising the consciousness of the international business community about the challenges that face mankind, and especially for opening the debate in the search for solutions to those problems. It was indeed a crucial Congress in a time of challenge. Opening Ceremony Opening Ceremony
“Meeting these challenges requires the creative A COLOURFUL CEREMONY energy of the business world – its flexibility in adapting to changing circumstances, OPENS A FORWARD its search for efficiency, and concrete results.” Bill Clinton, Chairman, William J. Clinton Foundation, LOOKING CONGRESS United States of America
“The world is solo violinist played as colourfully dressed A highlight of the ceremony was the special “ICC’s voice is being heard in major international forums, undergoing AMalaysian dancers swayed to the traditional message recorded for the Congress by former including the G20 and the G8 thanks to our network of national th profound changes “Tarian Makan Sirih” to inaugurate the 6 World US President Bill Clinton, who told the delegates committees and chamber of commerce members,” he added. Chambers Congress under the theme “Leading that “the world’s great challenges – whether “We have spoken out against protectionism and we have as a consequence sustainable growth and change.” climate change, food and water shortages, advocated increasing the availability of trade finance.” of our response to sanitation, or extreme poverty – are increasingly the uncertainties “Given the nature of globalization, the imperative becoming urban challenges.” Mustafa Mansur, President of the Federation of Malaysian for business is ensuring competitiveness to stay Manufacturers, which co-hosted the Congress, said the and volatility of the resilient in the face of economic turbulence,” In his opening remarks Rona Yircali, Chair of the Congress would focus on key business challenges that affect global economy.” Deputy Malaysian Prime Minister Muhyiddin World Chambers Federation, emphasized the the global business community. “This Congress will provide Muhyiddin Yassin, Yassin told over 1,000 delegates from 105 importance of small- and medium-sized enterprises delegates with opportunities to discuss and share views on Deputy Prime Minister, countries gathered at the Kuala Lumpur (SMEs) to the chamber movement as well as how to mitigate these challenges successfully.” Malaysia Convention Centre. their vital contribution to the global economy. Mustafa Bayburtlu, representing the Union of Chambers of “In response to the current global economic “SMEs not only contribute to sustainable Commodity Exchanges of Turkey, the host of the 5th Congress crisis, governments of affected economies are economic development by employment and in 2007, reminded delegates of the importance of this event as increasingly under pressure from deteriorating trade, they also contribute to innovation and the platform for networking among the chambers from around domestic economic conditions to adopt sustainability,” he said. the world. protectionist policies and measures,” Mr Yassin added. “Giving in to such pressures would ICC Chairman Victor K. Fung reminded delegates The ceremony ended with Deputy Prime Minister Yassin sounding only serve to make the situation worse and that this year marks the 90th anniversary of ICC, a gong, which in Malaysia symbolizes the unity of man. undermine the prospects of an early economic founded by a group of visionary businessmen recovery. Countries must collectively refrain following World War I who became known as from protectionist tendencies.” ‘Merchants of Peace’. Plenary Session Plenary Session
our global challenges Food, Water and Energy
“With its far-sighted programme in Kuala Lumpur this year, the 6th World Chambers Congress provided participants with critical information and know-how on how they and their organizations can and should respond to a world of accelerating change.” Erik R. Peterson, Senior Vice President, Centre for Strategic and International Studies, United States of America
Sullivan O’Carroll, Victor K. Fung, Yoshihiro Watanabe and Lawal Mohammed Marafa Megat Zaharuddin, Rajat Gupta, Mike Mack and Jack Moss
lobal trends in demographics, migration Sullivan O’Carroll, Managing Director of Nestle, he growing shortages in food, water and also called for greater government sponsorship “The world water Gand industrialization are putting enormous Malaysia, emphasized the need to conserve Tenergy are due to increasing population and of technology training and education and crisis is an pressures on vital resources including food, water, saying most cities have water a rise in energy needs, but they are also linked increased university participation on health and accumulation water and energy, and it is urgent that these distribution issues and that many countries to the effects of climate change. For this reason, safety issues. But he said the biggest challenge issues and their relationship to climate change have experienced water shortages. These they must be resolved simultaneously, according was to pool resources to tackle the problems of local crises be addressed simultaneously if we are to avoid trends, in addition to the large amounts of to experts who participated in the Food, Water simultaneously. that require local catastrophic consequences. water it takes to produce food, could lead to and Energy plenary. solutions. Powerful acute competition for water usage that will Mr Mack added that so-called food crises in voices like business In a fascinating discussion looking forward to reach intense levels by 2025. The relationship is particularly close between many developing countries are in large part what our world may look like in 2025, Erik R. food and water shortages, as the water supply due to infrastructure problems that delay or and chambers Peterson, Senior Vice President, Centre for For Victor K. Fung, ICC Chairman and moderator becomes more vulnerable while food production prevent products from reaching their markets. have a role to play. Strategic and International Studies in Washington, of the panel, changing the business model is and deforestation increase, Rajat Gupta, Senior Investments in water DC, outlined what he called the seven more important than technological advances Partner Emeritus, McKinsey & Company Inc. in Jack Moss, Senior Water Advisor for Aquafed, revolutionary forces of change that he said will because it has a greater impact and ultimately New York told the panel. At the same time, there France, said poor water services limit productivity and sanitation, be instrumental in shaping the future. These affects technological choices. With the dispersed is a close relationship between the food and and restrain growth. He said water-related relatively small, are population growth, resource management, manufacturing that exists today, he said, small- energy crises given the large amount of natural diseases are a serious threat to mankind, with are needed now.” technology, information, economic integration, and medium-sized enterprises (SMEs) can be gas needed to produce fertilizer and nitrogen. half the world’s population lacking an adequate Jack Moss, conflict and governance. integrated into the global production chain. water supply. Moss said the current water Senior Water Advisor, “Part of the problem is that some of these key demand was twice the rate of population Aquafed, “We need to know “Your task is not to foresee the future, but rather “We need to measure the diverse worldwide resources have been mispriced,” Mr Gupta, who growth in large part due to mismanagement. France what future to enable it,” Mr Peterson said, citing the French patenting by SMEs and their impact,” Mr Fung is also ICC Vice-Chairman, told the plenary. writer Saint Exupery. said. “When you allow free carbon emissions and Speaking on the subject of bio fuels and food we want to be.” water for agriculture is also available for free, production Megat Zaharuddin, Chairman, Yoshihiro Watanabe, Mr Peterson said the world’s population will reach Lawal Mohammed Marafa, Regional Coordinator you have unlimited use.” Platinum Energy Global, said the challenge Managing Director, eight billion people by 2030 and 9.2 billion for the New Partnership for Africa’s Development, was to find affordable energy supplies capable Institute for International by 2050 compared with 6.8 billion today. In stressed that economic integration needs to Technology is the key to resolving the upcoming of sustaining communities around the world. Monetary Affairs, addition, the world’s population will become include the assimilation of knowledge and food shortage, according to Mike Mack, the Today world energy consumption is growing at Japan increasingly older. technology. He said technology can be made CEO of Syngenta, a Swiss-based company a rate of 2-3% percent a year, with 35% of the accessible to every part of the world, and insisted specializing in Ag inputs, which creates the energy generated coming from petroleum. This growth will place that knowledge is what leads to the development potential for plants to produce both food and added strains on resource of new products. energy. He said 50% more food will have to Mr Zaharuddin said that while bio fuels can management, raising be produced by 2030 in order to meet needs reduce greenhouse effects, there is scepticism questions about how Yoshihiro Watanabe, the Managing Director of if current population growth projections are about their utility because it is estimated that much arable land and the Institute for International Monetary Affairs accurate. even by 2030 liquid bio fuels will be able to meet “Last year’s global water will be left in the in Japan, said societies must deal with their only a small fraction of the world’s energy needs. crisis was a world. “The challenge,” aging populations through life-long learning But while new technology is needed, Mr Mack He added that because of their cost, bio fuel food price crisis, he said, “is to expand food programmes and employment opportunities. added, correct use of existing technologies production needs government subsidies, production by 50% by These programmes would have the additional could easily increase rice yields in the next three though new technologies and economies not a food crisis.” 2030 and double global advantage of overcoming shortages in the to five years to six tonnes per acre compared of scale can reduce the cost of producing Mike Mack, food production by 2050.” workforce in some countries such as Japan and with just four tonnes per acre today. Mr Mack bio fuels. CEO, Syngenta, many European nations due to low birth rates. Switzerland Plenary Session Workshop
THE ECONOMIC IMPLICATIONS CHAMBERS AND OF CLIMATE CHANGE THE ENVIRONMENT
“You need to learn “Green Plus about the issues improves the way of climate change. members engage There will be their environment economic and their community consequences and makes them of climate change. more successful You must plan for it.” for them and Aaron M. Nelson, you must act. President and CEO, Chapel Hill-Carrboro Action is imperative. Chamber of Commerce in North Carolina, It is not a choice.” Kate Nicolazzo United States of America Kimball C. Chen, Chairman, Energy hambers must take a leading role in Commerce and Industry in the United Arab Transportation Group Inc., Caddressing environmental management Emirates. United States of America issues and should introduce benchmarking of Kimball C. Chen, Chow Kok Kee and Carlos Busquets corporate social responsibility (CSR) among Rajeev Singh, Secretary General of the Indian chambers, share best practices through online Chamber of Commerce in Calcutta, highlighted limate change and its myriad implications negotiate a post 2012 framework on greenhouse forums, and introduce awards in recognition of that SMEs lack infrastructure support to address Cfor international business and society was gas emissions. CSR initiatives, the workshop on chambers and climate change issues and financial and the topic of the plenary session dedicated to the environment concluded. technological incentives to promote low carbon what may be the biggest challenge facing For Patrice Rollet, the Executive Chairman of growth. To meet the problem, the chamber mankind, with experts telling delegates that Avantec SA, France, small- and medium-sized Panellists from several chambers described provides SMEs with a validated pool of credible international business must take a leading role enterprises (SMEs) have a major role to play in efforts to raise awareness about environmental technology providers, facilitates online message in resolving the issue. climate change because they can develop critical issues and specific measures that have been sharing and in-house training, and conducts niche solutions within their area of expertise. put in place. regular industry surveys to identify key The plenary gave delegates from around the “A new state of mind is needed for change,” environmental management problems. world the tools and information they can use he said. “Everybody in the company needs to The Philippine Chamber of Commerce and in their home countries to help corporate and adapt because change is continuous.” Industry promotes the participation of SMEs in The Chapel Hill-Carrboro Chamber of government leaders mitigate the effects of environmental management activities such as Commerce in North Carolina set up the Green climate change and to adapt to new conditions But if SMEs are to play their full role, he added, pollution control and green programmes and Plus programme to motivate and reward resulting from the phenomenon. they must be extensively informed on the has advocated for the adoption of environmental environmental initiatives by SMEs. Patrice Rollet issues before they can contribute to finding legislation. “The key to chambers’ success in “Our actions and In opening remarks, ICC Policy Manager for solutions. “Small can be beautiful, small can also addressing environmental issues is a strong The programme provides actionable, affordable efforts today shall Environment and Energy Carlos Busquets be clean,” he added. private-public sector partnership,” remarked information and advice for improving sustainable decide how future pointed out that the Inter-Governmental Panel Jose Alejandro, Vice-President of the Philippine performance as well as online access to on Climate Change said global emissions must Chow Kok Kee, Managing Director of the Chamber, who also acted as moderator. specialists and business peers. It rewards generations look at be cut by half from 1990 levels by 2050 to Sustainable Technology Resource Centre in participants with branding and marketing support and remember us.” have a reasonable chance of avoiding a 2°C Malaysia, said it was time to go beyond sharing The Dubai Chamber of Commerce and Industry and helps local businesses make and save Rajeev Singh, temperature rise that is generally accepted as knowledge and experiences on climate change recycles water for its own use. The chamber money by going green and sustainable. Secretary General, the threshold to avoid harmful and unpredictable issues with developing countries and accelerate has also created parking space for eco vehicles Indian Chamber of climate change. the technology assistance and transfer from and adapted its building to reduce energy costs Kate Nicolazzo, General Manager, Centre Commerce in Calcutta, developed to developing nations. by 47% over the last 10 years. In addition, it for Innovation and Sustainability Excellence, India “This is quite a serious challenge,” Mr Busquets has developed recommendations to enhance Victorian Employers’ Chamber of Commerce added, “with implications for energy access, He pointed out that in Malaysia the government the Gulf region’s environmental performance, and Industry, Australia, showcased two development and economic growth.” was working with the private sector on including providing tools to reduce carbon programmes launched by the chamber, which transferring technology to turn waste into bio emissions, developing a database of suppliers are helping SMEs adapt their operations. Kimball C. Chen, Chairman, Energy Transportation gases to harness energy by the palm oil industry. with green products, and raising awareness Group, Inc. in the United States, said business about climate change. Grow Me The Money and Carbon Down needed to know exactly what would be negotiated “Global agreements and protocols are political have brought savings of over AUS$6,600, at the United Nations Framework Convention commitments but at the operational level the “We aim to lead by example and be a model for 3.8 mega-litres of water and 28 tonnes of on Climate Change in Copenhagen at the business sector should be more involved,” he other organizations,” said Hamad Buamim, carbon emissions to each SME successfully end of 2009. The convention is expected to concluded. the Director General of the Dubai Chamber of completing the programme. Jose Alejandro Workshop Workshop
CREATING SUSTAINABLE CITIES PORTS: FACILITATING ECONOMIC DEVELOPMENT AND TRADE
Matthias Gelber, Lorenzo Ysasi, Philippe Meyer and Prince Sifiso Zulu
“The balance of the he world’s great challenges are increasingly “My foundation has formed a partnership with three fundamental Turban challenges, and as mega cities grow the world’s largest cities to reduce carbon in the coming decades they will face six key emissions and increase energy efficiency in the principles necessary difficulties – managing globalization; climate world’s most densely populated urban areas,” to create a change (including rising sea levels and storm the former US President said referring to the sustainable city – water management); energy; food security; foundation that bears his name. “For it is in global credit; and a rising number of poor people cities that the fight against climate change and people, plant, living in metropolitan areas. for a cleaner, more efficient use of energy and and economy – water resources must be fought and won.” will ensure long- “Chambers have a critical role to play in ensuring term prosperity sustainable development in cities and should Matthias Gelber, Board Member of Maleki GmbH take the lead in doing so instead of waiting for in Malaysia, argued that while infrastructure and quality of life.” governments to enact legislation,” Prince Sifiso improvements are important, it is crucial to Philippe Meyer, Zulu, World Chambers Federation Vice-Chair empower people from the bottom up to International Affairs and moderator of the panel, told participants. implement sustainable development activities Director, “Creating sustainable cities is critical for the such as recycling household items and installing Geneva Chamber future and the growth of businesses.” insulation materials. of Commerce, Industry and Services, Mexico City, one of the world’s largest cities “There are a lot of barriers for new enterprises Switzerland with a population close to 30 million, is a good to get out there and survive,” he said. “We are example of a metropolitan region trying to all agents of change and we can make a big G. Gnanalingam, Mahbubur Rahman and Ton Geerts balance economic and sustainable development. difference when we empower others.” Yet because of the rapid rise in population, n many countries, the first chambers of who moderated the panel, said ports are infrastructure was built without much In Geneva, sustainable development is now Icommerce were formed by trade and shipping the focal point in international trade. Efficient consideration for sustainable development, part of a legal framework, with the law renewed merchants in port cities across the world. management of the ports, he added, is therefore according to Lorenzo Ysasi, the Past President every four years, explained Philippe Meyer, fundamental. Another problem is that ports of the Mexico City Chamber of Commerce. International Affairs Director at the Geneva With more than 95% of the world’s trade can become embroiled in political battles such Chamber of Commerce, Industry and Services. conducted by sea, the economic health of the as strikes that can be very costly to a country’s Mr Ysasi said waste, water, housing, energy and He said the chamber’s role in sustainable world’s ports is clearly at the heart of many economy. food supplies were among the major concerns development included political lobbying in the chamber agendas, with ports a vital component for Mexico City, and cited pollution from the interest of the business community. He added of a strong world economy. A workshop “If ports do not serve their clients on time, it public transportation system as a major challenge. it was important to emphasize that firms play a dedicated to ports discussed issues such as affects world trade,” he said. “Inefficient ports leading role in enacting sustainable development. the current decline in world volume, productivity, affect the economy.” The difficulties facing the biggest cities were The Geneva chamber has also set up a complaints by shippers about rising freight also emphasized by former US President Bill commission on energy and the environment. charges, and politically related issues such Ton Geerts, General Manager of the Rotterdam “In the airline Clinton in a special message to the Congress as strikes. Chamber of Commerce, said that the city’s port business there that was shown during the workshop. Mr Meyer said governments can encourage is the largest in Europe and the third largest in sustainable development by reducing company Participants watched a special videotaped the world. Mr Geerts emphasized the moves are different fares. “The world’s great challenges – whether climate change, taxes and increasing consumption taxes, ending message from former US President Bill Clinton, towards clean energy and the reduction of CO2 Shipping has only food and water shortages, sanitation, or extreme poverty – trade barriers and agricultural subsidies, and who explained the initiatives of the William J. gases through the Rotterdam Bio Port, which one fare but it is are increasingly becoming urban challenges. Today, urban encouraging innovation and investments in Clinton Foundation regarding climate change. is in line with the Clinton Climate Initiative. constantly being research and development. The message was also shown at the opening areas consume 75% of the world’s energy and produce ceremony of the 6th World Chambers Congress. Mr Geerts said the Rotterdam Chamber of undercut.” 80% of the greenhouse gas emissions.” Commerce provides a portal between authorities G. Gnanalingam, Bill Clinton, Mahbubur Rahman, Past President, Federation and the business community. “Sustainability is Executive Chairman, Chairman, William J. Clinton Foundation, of Bangladesh Chambers of Commerce and not new for the Port of Rotterdam, even with Westports Malaysia, United States of America Industry and President of ICC Bangladesh and growing volume,” he said. Malaysia 10 Workshop Workshop 11
IP-ILLICIT: THE DARK TRADE WOMEN AND BUSINESS
Sambuu Demberel, Michael Kuckartz, Geoffrey Onyeama and William C. Miller Jr
“Various studies have shown that companies in a position economies,” Mr Demberel said, “it is important to manage their IP portfolio are far more successful than to promote IP as consumers are not able to those which merely administrate it.” decipher between real goods and fake ones.” Susan Sarfati, Selima Ahmad and Sophia Economacos
Michael Kuckartz, Michael Kuckartz, Deputy Director, Innovation espite substantial progress made in recent Selima Ahmad, the President of the Bangladesh “If you do not get Deputy Director, Innovation and Environmental, and Environmental, Hamburg Chamber of years, women continue to earn less than Women Chamber of Commerce and Industry, Hamburg Chamber of Commerce, D support from your Commerce, briefed on the role of the Innovation men for doing equal work and relatively few said women in developing countries were Germany own country, get and Patent Centre established by the chamber women are at decision-making levels even in seeking to engage in entrepreneurial activities. Intellectual property is a driving force for growth to provide services to small- and medium-sized industrialized countries, a workshop on women Her chamber was created to organize women support from the for both companies and national economies, enterprises that generally lack the ability to and business was told. entrepreneurs to access resources for global community.” and it is even more important during downturns. manage their patents. business development, thereby leveraging Selima Ahmad, Yet the increasing infringement of intellectual “Governments and corporations need to start women’s ability to create jobs and build President, property (IP) rights is a crime that costs He said services on patent management depend looking at women not as economically vulnerable sustainable businesses. Bangladesh Women companies billions of dollars and can be on their level of complexity, and that the but as economically viable,” Irene Natividad, Chamber of Commerce dangerous to people’s health and well-being. development of systematic analysis and strategic President of the Global Summit of Women in Beatrice Booth, President of the Chamber of and Industry, actions are aimed to maximize the value of IP. Washington, DC told the workshop. Commerce and Industry of Queensland, Australia, Bangladesh To underline the message, participants in the The generic strategies derived from patent said that in her country the representation of workshop on intellectual property saw the film portfolios increase the value of the patents. Ms Natividad added that more than 80% of all women on the boards of large companies had “Illicit – The Dark Trade,” which highlights purchasing decisions were made by women, slipped in recent years. Nevertheless, regulations the links between intellectual property theft, For Geoffrey Onyeama, Assistant Director allowing them to determine the profitability of adopted over the past several decades have counterfeiting, arms and human trafficking, General at the World Intellectual Property any company in the world. “Women are the benefited women and helped to reconcile work terrorism, child labour and the drug trade. Organization in Geneva, IP rights become more backbone of future profit,” she said. “If you are and family responsibilities. “There is no doubt,” Produced by the US Chamber in partnership important during economic downturns than looking at a new economic model, it is women.” she added, “that we need to educate women with National Geographic, the documentary is during periods of growth. “Patents are economic to be more forceful and break down the barriers based on Moises Naim’s best selling book Illicit assets,” he said. Ms Natividad added that in addition to providing to success.” and was shown to chambers and universities more networking opportunities for women, across the United States last year. Mr Onyeama said that intangible values have chambers of commerce around the world should The workshop recommended that every chamber risen over the costs of production during the organize studies to make the business case establish a special desk to deal with issues Sambuu Demberel, Chairman and Chief past 15 years, adding that capitalizing on IP for increasing the number of women leaders affecting women in business and should organize Executive Officer of the Mongolian National assets from exclusive rights and monopolies in business. training, networking, and mentoring services Chamber of Commerce and Industry, said his enable companies to ensure guaranteed markets for women. In addition, every country should chamber was increasing public awareness of and to control profit margins. IP can also be This theme was picked up by Sophia Economacos, establish data to show the contribution women the importance of intellectual property through used as collateral by small businesses that lack the President of Eurochambers Women Network make to their country’s economy. Quantifying initiatives including education and training, tangible assets. in Brussels, who said that despite significant the contribution women make, the workshop exhibitions, awards for best brands, and green progress the gender pay gap persists, with concluded, would attract the attention of policy label brands for companies that produce 100% Mr Onyeama described the low use of IP due to a very few women at decision-making levels. makers and financial institutions. Irene Natividad natural and ecological products. lack of awareness and expertise and to complex She said that the European Union has many filing procedures. He said his organization is directives to reach gender equality, and that The Mongolian chamber’s plan includes raising trying to create an enabling environment to the role of European chambers of commerce awareness on IP issues among the government, promote the use of IP, including developing includes facilitating access to finance, training the public, and the private sector. “In emerging appropriate protection laws. and networking for women. 12 Workshop Workshop 13
ONLINE NETWORKING UNITED NATIONS TECHNOLOGIES USING PROCUREMENT WEB 2.0 OPPORTUNITIES
eb 2.0 is far more than a technological ith more than US$12 billion in United Wphenomenon. It is a set of economic, social, WNations procurement in 2008, chambers and technological trends that facilitate communication, and their members can benefit from the secure information sharing, interoperability, and opportunities to supply UN agencies with a collaboration within companies and between wide variety of products, a workshop on UN stakeholders. procurement was told.
“The challenge is for the business world to harness The ICC World Chambers Federation and the these technologies and how business uses the four UN, acting through its Office of Central Support drivers – communication, collaboration, innovation, Services, signed a Cooperation Agreement and cost savings – to develop their organizations,” during the Congress to identify new business explained Sheryle Moon, Director of The Centre for opportunities for members of the ICC WCF and Skills Development in Australia. support the outreach needs and efforts by the UN to increase its vendor database. In addition, Ms Moon explained that major companies use Web the Cooperation Agreement will develop training 2.0 to connect with customers and promote their material for chamber staff. organization and brand name, adding Web 2.0 could be useful for chambers to obtain feedback on Paul Buades, the Director of the UN Procurement Lisa Fraser, Kiyohiro Mitsui, Paul Buades, Giorgio Fraternale, Niels Ramm and Susan Struck policy positions and changes. “Blogs and Wikis are Division and moderator of the panel, said the important tools for you to project your organization, agreement between the UN and ICC WCF express opinions, reach out to members, raise formalizes existing technical cooperation and The UN Global Marketplace (UNGM) simplifies awareness and disseminate information,” she told can add value by sharing training materials. “The vendor registration with all UN agencies and “The only way to understand social media is to participate.” the workshop. staff of chambers can become ambassadors increases the transparency of the UN procurement Sheryle Moon, to the UN procurement system,” he said. process, Giorgio Fraternale, the Deputy Director Director, But some in the audience questioned the value of and Head of the Procurement and Contracts The Centre for Skills Development, Web 2.0 for chambers, pointing out that chamber Kiyohiro Mitsui, Chief, Integrated Support Services Division, World Intellectual Property Organization, Australia members do not identify brand names and products of the UN Procurement Division, explained told the workshop. “The main idea of creating the in the same way that they identify with chambers. the procurement requirements and the wide portal is to facilitate doing business with the UN The different cultural mixes and the degree to which range of goods and services purchased by UN for you and your business community,” he said. Web 2.0 Definitions information technology has been adopted by a agencies. He said 85% of procurement was for chamber are other drawbacks to the adoption of UN peacekeeping missions around the world. Niels Ramm, Procurement Officer for UNGM, • Web 2.0 Principals – Described by Tim O’Reilly, Sept 2001 Web 2.0. said vendors could register either as global (Dot.bomb time) In support of this new programme, a DVD is suppliers if they have a minimum three years – The Net is the platform, service based. Ms Moon acknowledged that small- and medium- available on UN procurement that educates export experience, or with local UN agencies Rona Yircali and Paul Buades – “Participation Architecture, collective intelligence, but you control sized companies had a long way to go in adopting and informs chambers on using UN tools and in their countries if they lack the necessary your own data” Web 2.0, warning that the consequences of not increasing awareness of UN procurement experience. – Multiplying power of “Data Remix” and “The Long Tail” engaging in the latest technology could be fatal for opportunities and procedures. The DVD a business. But she added that it is up to the individual includes a short video on the role and functions He said that after receiving the registrations • “Enterprise 2.0 is the use of emergent social software platforms, within enterprise to make the decision and acknowledged of the UN Procurement Division, seven audio it was up to the UN agencies to evaluate the a company or between the company and their partners or customers” that adopting new technologies did come with a chapters on the procurement process, and an vendors, adding that some agencies were more Source Andrew McAfee – Harvard price tag. electronic brochure entitled Doing Business rigorous than others in this process. Mr Ramm with the UN Secretariat. All information is posted added that the annual statistics compiled by • Enterprise 2.0 – The application of Web 2.0 on the UN Procurement Division website: UNGM give vendors a good idea of whom they and social media inside organizations to bring www.un.org/Depts/ptd/new_developments.htm are competing against, their potential partners, value. Also, it is literally about creating the next and the right UN agency for their products. version of the enterprise. The challenge is: “An in-house focal point within chambers would how do we create this and keep up with go a long way in supporting UN procurement Susan Struck of the High Level Committee on it as it changes? opportunities,” Lisa Fraser, Member States Management Procurement Network said Liaison Officer for Business Seminars at the that UN procurement focuses on four areas: UN Procurement Division, told the workshop. harmonization, professionalization, vendor She urged chambers to share the procurement management and increased access to process information with members and to use procurement for developing countries and the DVD to strengthen outreach with the UN. countries with economies in transition. 14 Workshop Workshop 15
TRANSFORMATIONAL YOUTH AND LEADERSHIP ENTREPRENEURSHIP
“At age five, 95% of the problem solving capacity is entrepreneurial, by age 23, it has been Andrea Tomat and Mian Waqas Masud reduced to 5%.” Graham Hanlon, lthough societies that encourage Tomat, who is also Chairman of ICC Italy, 2008 President, Aentrepreneurship tend to be successful said there are three key factors to be a good Junior Chamber and entrepreneurs drive economic growth, entrepreneur: spirit and motivation, the ability International, Kimball C. Chen, Seelan Singham and Idris Jala the world’s educational systems fail to to accept setbacks, and resilience. “Initial United States of America emphasize entrepreneurial values and skills setbacks are not a good reason to abandon “A transformational ew leaders emerge during a time of crisis, Mr Chen concluded, “Leaders must have from an early age. initiatives,” he said. leader is one who Nand leading successful change during ethics and not be solely motivated by money. difficult times redefines industry winners, Good leaders have fundamental traits that Graham Hanlon, the 2008 President of Junior Speaking on entrepreneurial activities in can fundamentally the workshop on transformational leadership include a passion for business and a desire to Chamber International (JCI) and moderator of a Pakistan, Mian Waqas Masud, Chairman of the and radically was told. work as part of an organization that does good workshop on young people and entrepreneurship, Islamabad Chamber of Commerce and Industry change how things in good ways.” reported that in partnership with United Nations Youth Committee, identified bureaucracy an organization “Don’t waste a good crisis,” Seelan Singham, foundations, JCI activities include climate change, and discrimination as major constraints on Managing Partner, McKinsey & Co in Malaysia Idris Jala, the CEO of Malaysia Airlines, fighting malaria, and leadership. JCI has also entrepreneurship in Pakistan and other countries. does its business and moderator of the discussion, told suggested participants ask themselves what identified three main factors for developing He added that in Pakistan young people did and who can participants. “No two transformations are new business values they can acquire from the entrepreneurism – reducing the barriers to not have role models such as Bill Gates. fundamentally the same.” crisis that they would not otherwise be able to creating companies, balancing the risks and Kevin Smith change the get. “Vulnerability is a virtue,” he said. rewards, and creating a society that values For Kevin Smith, Chief Executive, Young Chamber, Kimball C. Chen, Chairman, Energy Transportation entrepreneurs. United Kingdom, activities for young people character of Group, Inc. USA, described the key tasks of He described what he called the six secrets of related to entrepreneurial skills should begin the organization.” a leader as driving creation and maintaining transformational leadership: reaching for the Andrea Tomat, President and CEO of Lotto as early as 11 years old, a time when many Idris Jala, a coherent vision while building a team and impossible, discipline of action, situational Sport Italia SpA, remarked that the Veneto businessmen interact with youngsters through CEO, Malaysia Airlines, inspiring it to take ownership of the company’s leadership, winning coalitions, profit and loss region of Italy has a GDP per capita higher than local community activities such as sports. Malaysia vision. anchorage, and divine intervention. the European average because of the large number of small enterprises created in the Mr Smith added that only 50% of young people “Reward and praise those that help to realize He said there is always a capacity to make a area during the last 10 years. over 18 are still in the British educational system, the vision through their efforts and attitudes; difference in an organization, but the conditions compared with 75% in the United States and discipline those that do not,” he said. “Display must be created to do it. “The role of a leader He said entrepreneurship should be promoted 85% in France. In addition, employees are and inspire confidence, understand that leading is to create and develop other leaders,” Jala at the university level, pointing out that many generally dissatisfied with the math and literacy is different from management.” added. “Assume the worst but aim and plan for products of innovative companies are often the skills of new recruits. the best.” result of university research. 16 Workshop Workshop 17
PREFERENTIAL ELECTRONIC CERTIFICATES CERTIFICATES OF ORIGIN OF ORIGIN
“I believe these WTO efforts should shed some “I believe eCert is light on how the international trade community the technology of should achieve the goal of ICC, making the rules of origin regime a more simplified and the new world.” harmonized one,” he said. Carman Rossi, Managing Director, Mr Kim added that last year 230 regional trade eCertify Pty Ltd, Australia agreements were in place and that by 2010 about 400 such agreements are expected to be operational.
Liu Ping, Executive Director, Office of Rules of Origin, Department of Customs Collection at China Customs, said it was necessary to analyze the advantages and disadvantages of having Antoine Massina Manga chambers issue COs as well as the legal and administrative reforms required to enable mphasizing the fact that chambers of chambers to process and issue COs on behalf Ecommerce have long proved their of the government. competence in issuing Certificates of Origin (CO), Singapore International Chamber of Commerce “Chinese customs are in favour of chambers Deputy Chief Executive Lee Ju Song told a issuing preferential COs, which is in line with Somkiat Anuras workshop that governments should move rapidly the administrative reforms of having government to allow chambers to issue preferential COs. agencies delegate power to chambers of hambers of Commerce issue millions of “The ideal scenario,” Mr Siah said, “would be commerce, but this is going to be a gradual CCertificates of Origin per year. To improve for CO applicants to apply electronically for “Chambers of commerce have long been process,” Mr Ping said. efficiency in servicing the expanding international their certificate of origin, receive the document Liu Ping regarded as neutral and competent issuing CO business community, implementation of total electronically, and forward it electronically to the agents by customs administrations given that Takeshi Akagi, Deputy General Manager of the electronic Certificates of Origin (eCO) is a top customs, banks and consignee stakeholders.” they have been issuing COs since April 1898,” Tokyo Chamber of Commerce and Industry, priority for chambers of commerce. On the said Mrs Lee, who moderated the workshop. briefed the workshop on the Economic Partnership occasion of the 6th World Chambers Congress, The Thai Chamber of Commerce has also Agreements his country has signed with six WCF brought together chamber experts to undertaken efforts to reduce fraud through Antoine Massina Manga, Director, Tariff and countries and said the Japanese Chamber of share their experiences and expertise in the measures that include the categorization of Trade Affairs Directorate at the World Customs Commerce and Industry issues preferential provision of eCO services. exporters according to their level of credibility Lee Ju Song Organization, said it was a growing trend for COs on behalf of the Japanese government. and the introduction of the eCO, said Somkiat chambers to issue preferential certificates of Electronic certificates have numerous advantages Anuras, Vice Chairman of the Board of Trade origin, adding that his organization was constantly Mr Akagi explained that this is in line with the over their printed counterparts, including reduced of the Thai Chamber. monitoring the development of free trade Japanese government’s policy of utilizing the turnaround time, the low cost of ownership, and Takeshi Akagi agreements that have led to the increase in private sector for public services, thereby the possibility of reusing the data keyed into “The importing countries now require exporting preferential COs. contributing to cost cutting and efficiency. He the system, explained Carman Rossi, Managing countries to apply more stringent CO issuance said the long history of excellent performance Director of eCertify in Australia. procedures,” Mr Anuras added. “Every CO Eki Kim, Counsellor in the Market Access Division record by chambers also contributed to the policy. issued has to be traceable.” of the World Trade Organization (WTO) in Geneva, Because many countries still refuse to accept said the increase in the number of regional trade The British Chambers of Commerce have been the electronic version of Certificates of Origin, In order to keep pace with the rapid shift to agreements calls for a harmonization of the rules processing preferential COs for UK Customs Christopher Coulie, Legal Affairs Manager of ebusiness and to improve efficiency, implementing Christopher Coulie of origin for preferential trade, adding that the for the last five years, according to Steve Baker, the Belgian Federation of Chambers of eCOs is of great importance, according to Lee WTO had been working on the harmonization Manager, International Trade Certification, British Commerce and Industry, would like to have Ju Song, Deputy Chief Executive, Singapore on rules of origin for non-preferential goods Chambers of Commerce. more engagement with customs officials, International Chamber of Commerce and the since 1995. embassies, banks and companies to explain workshop moderator. “There are increasing “Through its greater network of local chambers, and promote eCOs. concerns on fraud and eCOs will help improve “Chambers are the natural institutions for the issuance of the British Chambers now issue more preferential transparency and facilitate trade in a more COs per year than UK Customs, which is For David Siah, Business Development Director, secured documentation environment,” she said. preferential COs and they have established themselves indicative of the business community’s preference Crimson Logic, in Singapore, the ideal eCO as trusted third parties in their delivery.” for the accessibility and convenience of the system would protect the printed CO from Lee Ju Song, service offered by the chamber network,” photocopying or tampering by incorporating ICC Asia Director, Chair of Certificates of Origin Task Force, Mr Baker said. security features such as optical watermarks, David Siah Deputy Chief Executive, Singapore International Chamber of Commerce, micro printed security features, and encrypted Singapore 2D barcodes. 18 Workshop Workshop 19
ATA CARNET SYSTEM The Growth of Arbitral Institutions – Competition or Synergy?
Henk Wit
Lee Ju Song Carmen Gloria Fuentealba and Christoph Wolf nternational and domestic arbitration has Some panellists suggested franchising ICC “The ATA Carnet is an excellent tool for customers Igrown rapidly over the last decade, but the Arbitration. In response, the Secretary General and chambers – if used and run correctly.” market may not be growing as fast as the of the Court commented that this was an number of players in it, Jason Fry, Secretary interesting idea that may be applicable to some Carmen Gloria Fuentealba, Manager, International Business, Santiago Chamber of Commerce, Chile General of the ICC International Court of extent. However, he said it would be difficult to Arbitration, told the workshop on arbitral ensure quality and it would change the way the institutions. ICC Court functioned. he ATA Carnet system is the answer to implementation of the system, hold seminars Tfacilitating trade and opening new business for carnet holders on the proper handling of “A corollary of that growth has been a proliferation Ariel Mirelman, a lawyer from Tel Aviv, said the Diana Droulers opportunities, and it has become an essential carnets and put the appropriate security in the number of arbitral institutions vying for biggest problem Israeli arbitrators face are the tool in the age of globalization, the workshop measures in place at the national level. a slice of what is perceived to be a lucrative lawyers, who he said distrust arbitrators because “At a time of global on the customs document was told. domestic or international market for dispute they are not formally trained and there is no downturn many Chambers, business organizations and ICC resolution,” Mr Fry said. quality control by the appropriate ministry. businesses are “The common objective of the ATA Carnet is to national committees have an important role to “If more lawyers attend ICC courses and help members develop their export markets, play in the implementation of the ATA Carnet He added that the increase in the number of receive a certificate to prove their attendance, using ATA Carnets harmonize customs practices, speed up the system, explained Carmen Gloria Fuentealba, arbitral institutions brought with it competition, in the long run this will increase the use of ICC to facilitate their removal of non-tariff barriers, and strengthen Manager of International Business at the varying standards of service, and increased Arbitration,” he said. prospecting customs-private sector cooperation,” said Lee Santiago Chamber of Commerce. She said it business risk, and wondered whether the missions as they Ju Song, Director, ICC Asia and Deputy Chief was essential to establish a good rapport with phenomenon could be managed to everyone’s Michael Barnett, Chief Executive, Auckland Sabrina Low Executive of the Singapore International government and customs officials and to best advantage or whether it risks bringing Regional Chamber of Commerce, said ICC go hunting for new Chamber of Commerce. strongly promote the system. arbitration itself into disrepute. has to protect its brand name. “If you dilute the customers and brand or relinquish it, or associate yourself with new markets.” The ATA Carnet is an international customs Henk Wit, Carnet Manager at the Amsterdam With several panellists urging ICC to train local an institution that is not in line with your values, document that allows duty-free and tax-free Chamber of Commerce and Industry, also law institutions and lawyers on good practices, you will erode your brand,” he said. “You need Peter Bishop, temporary import of goods for up to one year. emphasized the importance of promoting the Mr Fry said ICC would look at ways of exploring to police your brand.” Chair, ATA Carnets cover commercial samples, system through brochures and active presence synergies. However, he said there was both WCF World ATA Carnet Council; professional equipment, and goods for use at at trade events. He said information about the a question of cost and brand image for the Sabrina Low, CEO of Maps & Globe Specialist Deputy Director, London trade fairs, shows, and exhibitions. The carnet system should be disseminated to freight institution. Distributor, said that as a corporate counsel Chamber of Commerce reduces costs to exporters by eliminating the forwarders, customs officials, and business she was concerned that arbitration is promoted Cheng Yee Khong and Jason Fry and Industry, value-added tax, and they simplify customs organizations, adding that feedback on how and used locally without publication of United Kingdom border crossings by allowing both importers well the system is working is essential. jurisprudence and case law, and she urged and exporters to use one document for all ICC to publish sanitized cases leaving out the customs formalities. The workshop was followed with roundtable terms of the award. discussions between ATA experts from around Christoph Wolf, Director, Law of International the world and delegates interested in how the Mr Fry replied that in fact the ICC does publish Trade at the Association of German Chambers system operates. The informal sessions sanitized extracts of awards in the Bulletin, of Commerce and Industry (DIHK), stressed allowed delegates to raise questions and which is the ICC Court’s legal journal. However, the need for staff training in the management receive concrete answers regarding the the needs of the legal community to have of the system. Mr Wolf also said it was operational, financial and managerial aspects precedents needed to be balanced against important that the national guaranteeing of the ATA Carnet. “one of the perceived main advantages of organizations set up to prepare the effective arbitration, which is confidentiality,” Mr Fry said. 20 Workshop Workshop 21
GOOD GOVERNANCE CORPORATE SOCIAL RESPONSIBILITY
ncouraging women to become entrepreneurs, Eidentifying solutions to a national crisis, developing the business community after the fall of communism. These are examples of how business associations and chambers of commerce can reach beyond the immediate needs of their members and have positive effects on their societies as a whole.
“Social responsibility is often perceived as philanthropy, but in the view of our partners it’s much more than that – it’s real investment by the business community in institutional reforms and countries’ development prospects,” said Aleksandr Shkolnikov, Senior Program Officer, Global Programs of the US Centre for International Private Enterprise, who moderated the workshop. Aasia Saail Khan and Aleksandr Shkolnikov Addressing the workshop on business and Jean Rogers and Shaban Khalid social responsibility, Moses Kiambuthi, Ms Khan said the role of the Women Resource Senior Executive Officer, Kenya Association Centre and the Entrepreneurship Development of Manufacturers, described how business Resource Centre to provide information and hambers of commerce encourage He added that in developing nations encouraging associations built coalitions of stakeholders training for women was an important element Ccompanies to innovate and change, but change is difficult unless people understand during the social and political crisis in Kenya in trying to overcome the cultural, social and they must do the same if they are to be credible what the change is about and its expected in 2007. religious inhibitions to women’s participation and competitive. Successful chambers take results. “If you want change,” Mr Khalid said in Pakistan’s business and economic life. into account their members’ input and feedback referring to young people, “you have to be a Mr Kiambuthi said the Kenya Association of to meet their needs, develop long-term strategic part of it.” Manufacturers mobilized business leaders, the The Montenegro Business Alliance (MBA) plans based on their missions, and ensure that media, the diplomatic community and even facilitated the development of the business Moses Kiambuthi leadership positions are well defined and effective. In the Philippines, the Philippine Chamber of labour unions to campaign for the cessation community after the end of communism in the Commerce and Industry carried out an analysis of violence following the elections and the Balkan country by promoting business ethics and These and other themes were explored in of its organization, leading to a harmonization subsequent political upheaval. standards, market principles, and transparency. the workshop on good governance. Several of policies and procedures, said Crisanto S. “MBA influenced the development of more than examples of chambers that had taken the lead Frianeza, Secretary General of the chamber. The coalition proposed alternative solutions to 40 new business laws,” Darko Konjevic, MBA’s in becoming more competitive and responsive The results were more dynamic chambers at the country’s problems that were eventually Executive Director told the panel. to their members through governance reforms the local level. adopted and led to the signing of the Power were discussed. Sharing Deal that ended the crisis in February More importantly, to quell violence and lack Crisanto S. Frianeza “Good governance promotes better democratic 2008. “The business community ought to be of trust following a number of conflicts in the The Islamabad Chamber of Commerce and values, transparency, and the infusion of new involved in resolving issues of national concern Balkans, MBA organized B2B forums and Industry, for example, modernized its organization blood,” Mr Frianeza said. even if they do not affect them directly,” exchanges among the conflicting countries. Darko Konjevic and integrated young people into leadership Mr Kiambuthi told the workshop. These forums led to concrete investment deals positions after members recognized that the Jean Rogers, of the US Chamber of Commerce worth millions of dollars, ultimately creating new chamber was controlled by one person – the affiliated Center for International Private Enterprise, In Pakistan, the Lahore Chamber of Commerce jobs and new hope. president. moderated the workshop and noted that and Industry decided to encourage women to chamber governance is too often neglected. become entrepreneurs as part of its social The association, which has been recognized These changes, explained Chamber Vice “Working with chambers in more than 100 responsibility agenda. “Empowerment of women internationally for its work, now plans to assist President Shaban Khalid, led to a better countries, we see the difference that good is going to change the face of Pakistan,” said in the recovery of Montenegro’s middle class, utilization of resources and to the adoption of governance makes in their ability to deliver Aasia Saail Khan, a member of the Lahore nurture and educate a new class of entrepreneurs, strategies and plans. The involvement of young relevant services, meet socio-economic needs, chamber’s Executive Committee. and promote regional cooperation. people grew as chamber operations became and improve their sustainability based on a increasingly transparent and outreach efforts sound value proposition for members,” she said. toward young entrepreneurs improved. Since 2003, the US Centre for International Private Enterprise has supported Congress participation by chambers and associations from countries around the world to increase access to information, “The new generation has no time to waste,” promote an entrepreneurial culture, and help shape an understanding of the role that chambers Mr Khalid said. “Being more educated, we value time more and have a sense of doing play in making markets and democracies work. This year, 12 participants from developing countries th something for the community.” were sponsored to attend the 6 World Chambers Congress in Kuala Lumpur. 22 Workshop Workshop 23
CUSTOMER SERVICE WCN – DEVELOPING NEW INTERNATIONAL BUSINESS CONTACTS FOR YOUR MEMBERS
he biggest challenges to global e-commerce Tservices are guaranteeing visibility, credibility, and trust for its transactions. The Congress showcased two new World Chambers Network (WCN) partnerships, designed to help member companies of a chamber increase their e-profile and develop new international business markets.
WCN is a partnership between ICC, the World Fernando Gómez Avilés and Susan Sarfati Chambers Federation, and the Chamber of Commerce and Industry of Paris. he customer service workshop emphasized Commitment to Purpose Tthe difference between public and private During the Congress, WCN signed memorandums law chambers. Private law chambers provide of understanding with Alibaba.com and direct service to companies, whereas all the OpenEntry to help the community of 14,000 1. A Customer companies of a given country are members of chambers take advantage of global e-commerce Service Culture public law chambers. and trade, and insure that their member’s Georges Fischer and Brian A. Wong 2. Alignment of transactions are carried out securely. Products and Commitment Public law chambers are mainly found in Europe, WCN also announced a partnership with the OpenEntry e-commerce platform Services With to Analysis and with large numbers of members (German “Trust is the number one issue in B2B in an initiative combining the trust generated by WCN’s ChamberTrust Seal with Commitment Mission and to Action Feedback chamber membership totals 3.6 million), direct e-commerce,” said Brian A. Wong, Senior OpenEntry’s award-winning technology. OpenEntry provides free e-commerce service is not possible, according to Fernando Director, Marketing and Strategic Business catalogues as well as network markets specially designed for chambers’ use 3. Data-Driven Gómez Avilés, Vice-President of the Spanish Development, Alibaba.com, Hong Kong. with their small and micro businesses in every country. Remarkable Strategies Federation of Chambers of Commerce. “We work hard every day to provide a safe 6. Organizational 4. Dialogue and environment for our buyers and suppliers so “OpenEntry is the solution for micro and small businesses to enter the e-commerce Adaptability Engagement Instead, public chambers represent the general they can trade online with confidence and we world on a local, regional or national scale, without having to run into huge 7. Alliance Building 5. CEO as a interests of their members, carry out training look forward to collaborating with WCN in this expenses that they cannot afford,” said Dan Salcedo, Founder and CEO of Broker of and consulting programmes, and deal with ongoing effort.” OpenEntry. “It is also a new tool chambers of commerce can deploy to their Ideas international issues. “The strength of the public existing and would-be members, a service that companies are expecting from chambers lies in their unique features, such as Alibaba.com and WCN consider stringent chambers.” the highest level of representation within the authentication and verification processes business community, the democratic governance essential to providing a safe trading environment Businesses interested in international trade and more specifically those holding system of the chambers, and their financial for members as well as a way to improve the the ChamberTrust seal that participate in the OpenEntry national network markets autonomy and public supervision,” Mr Avilés said. credibility of the Internet as a tool for doing are then aggregated into a global network market, thereby enjoying the high visibility Exceptional Communication business. of WCN. But there are challenges as well, including maintaining proximity to companies and working “WCN’s intensified cooperation with Alibaba. “Thus, each company can use its online presence either to be present only • Seven touch points that membership-based as a network at the international, national, com is a testament to the growing importance in its domestic market or to have a bite of the global market as well,” added organizations use to communicate with regional and local levels simultaneously. of the Internet for the chamber community and Mr Fischer. customers/stakeholders small- and medium-sized enterprises,” said Susan Sarfati, the Chief Executive Officer of Georges Fischer, Chair of the World Chambers Managing the technical intricacies of web catalogues and establishing visibility, • Email • Phone Beyond Excellent!, a United States firm, said Network. “Our confirmed commitment will credibility, and trust are the biggest challenges facing global e-commerce. • Voicemail • Fax studies show that 68% of client defections take promote international electronic trade by OpenEntry resolves the first problem by enabling enterprises anywhere to create • Snail Mail (Post) • Face-to-face place because customers feel poorly treated. contributing to a trustworthy source of and maintain their own free e-commerce catalogue on Google tools and servers. • Social Media information for traders and provide more She pointed out that outstanding companies exposure for our two organizations in the At the same time, the issue of trust is addressed by WCN, which enables member expect mistakes and problems and are equipped global marketplace.” chambers in any country to issue ChamberTrust seals certifying they are members to deal with them, allowing their employees to of this prestigious world network. Those businesses certified by their national deploy their skills. “Surprise, delight and challenge chambers with the ChamberTrust seal are automatically enrolled in the global became the mantra of our organization,” she said. WCN network market. 24 Circles of Influence Circles of Influence 25
CIRCLES OF INFLUENCE
G20 CHAMBERS
mall- and medium-sized industries, the backbone Pierre Simon, the President of Eurochambres, said his “Sof all economies in ensuring job creation and long organization had issued position papers ahead of the G20 standing economic growth, count on chambers and business Washington and London summits. organizations to verify that sound policies from national governments are implemented,” World Chambers Federation During lively discussions, it was recommended that statements (WCF) Chair Rona Yircali told representatives at a special issued by ICC should include the interests of small- and meeting of the G20 Chambers. medium-sized companies (SMEs) that are traditionally represented by chambers of commerce. Guven Sak, the “It is critical that the G20 Chambers of Commerce continue Director of the Economic Policy Research Foundation of to ensure that government actions remain on target,” he said, Turkey, said SMEs were underrepresented in the global adding that close coordination and synergy with ICC was policy dialogue. important “to ensure that all our respective governments hear our message.”
TRANSNATIONAL CHAMBERS OF COMMERCE
epresentatives from over 20 transnational and leading During the information exchange, transnational chambers Rchambers of commerce came together at the Congress provided input into a number of practical tools they would like to increase cooperation, strengthen ties, and address some to see developed by WCF. These include: a book profiling of the most pertinent issues for chambers of commerce transnational and selected national chambers; an online today. Transnational chamber meetings hosted by WCF have training and capacity building resource library; and an online been held annually since 2002. registry of experts available to provide training.
A transnational chamber of commerce is a group of chambers “Though each region and country of the world is unique, it is representing chambers within a geographical region, economic more important than ever to strengthen our ties in order to grouping, cultural or language basis. They are established in have a more effective chamber movement and to be able to most regions of the world. confront the challenges we face,” said Mr Yircali, who chaired the meeting.
PRESIDENT’S CIRCLE
hamber Presidents joined WCF Chair Rona Yircali and In addition, delegates committed themselves to supporting CFederation of Malaysian Manufacturers Chairman Mustafa WCF to expand its range of high level speakers for future Mansur to discuss ways to strengthen future WCF World World Chambers Congress programmes. It was also hoped Chambers Congresses. that the Congress would continue to make recommendations and resolutions for chambers to adopt locally. Greater involvement by intergovernmental organizations in the Congress was seen as highly beneficial, noting that many The sessions where corporate and chamber CEO’s shared such agencies are working directly with chambers in many their experiences were highly popular and well received. communities and are eager to build further relationships with It was agreed that there was an opportunity for ICC to this segment of the business community. further develop its business CEO Summit (formerly ICC World Congress) to answer the needs for business CEOs to discuss topics of common concern. 26 Competition Competition 27
WORLD Best Small Business Project WINNER The National Chamber of Commerce of Sri Lanka, India Hamburg Chamber of Commerce, Germany Grow Your Business – Business Promotion Fund CHAMBERS (with the Federation of Chambers of Commerce In 2005 the Grow Your Own Business project was designed to revitalize and Industry of Madagascar) the micro, small and medium sized enterprises along the coastal region Dual Vocational Training for Madagascar (DVT) of the country following the Tsunami in December 2004. DVT combines practical on-the-job training COMPETITION Greater Baltimore Committee, United States of America (80% of the apprenticeship) with theory classes Bridging the Gap Initiative (20% of the apprenticeship). The Bridging the Gap Initiative was created to increase the opportunities SHOWCASES that are available to smaller minority and women-owned businesses in the region.
INNOVATION Mongolian National Chamber of Commerce and Industry, Mongolia Partnership Project he World Chambers Competition is the only global awards programme to recognize the most innovative projects undertaken by The chamber created the Partnership Project to establish a model for Tchambers of commerce and industry from around the world. The 2009 edition of the World Chambers Competition attracted 48 mobilizing farmers and business people in impoverished rural areas to entries from 31 countries. The four categories this year, with a special fifth prize going to a chamber from a developing country, were: work actively for change by venturing into concrete projects which will contribute to local economic development. Best Unconventional Project WINNER Wermland Chamber of Commerce, Sweden Best Networking Project Meetingpoint Wermland WINNER Oslo Chamber of Commerce, Norway The Chamber’s creation of Meetingpoint Wermland increased the knowledge and Serbian Chamber of Commerce, Serbia International Network of Norway (INN)® growth of Information and Communication Technology skills in the region and Greater Manchester Chamber of Commerce, Establishing Corporate Social Responsibility (CSR) in South East In late February 2005, the Chamber therefore the competitiveness of local companies. United Kingdom and Hambantota District Europe introduced INN® to assist expatriates in the Chamber of Commerce, Sri Lanka In 2007 the chamber, together with the United Nations Industrial various aspects of settling into their new Chamber of Commerce and Industry of Western Australia, Australia Post-Tsunami Chamber Cooperation Development Organization, organized a conference on CSR for small and medium businesses. They also established the CSR Award 2007 to identify lives in Norway. Apprenticeships Australia The project has produced an economic the best projects and initiatives in South East Europe. The Apprenticeships Australia project was introduced to fight the decline of development strategy for the Hambantota District, skilled labour in Western Australia. the development of tourism in the region and the Konya Chamber of Industry, Turkey development of a careers service centre. South Trinidad Chamber of Industry and Commerce, Trinidad and Tobago Konya Auto Sub Industry Cluster Safe to Work in Trinidad and Tobago In 2006 a study was undertaken with the cooperation of both Selcuk The Safe to Work in Trinidad and Tobago (STOW-TT) project addressed the University and the chamber to look into the potential benefits of creating health, safety and environment challenges facing the energy sector in the country. the Konya Auto Sub Industry Cluster.
Santa Cruz Chamber of Commerce, Services and Industry, Bolivia Dubai Chamber of Commerce and Industry, United Arab Emirates Entrepreneurship Fostering Social Cohesion Dubai Hamburg Business Forum The Entrepreneurship Fostering Social Cohesion project was created to open up The aim of the project was to promote business development in selected opportunities for microenterprises in the most dynamic economic sectors in Bolivia. industries in the Dubai and Hamburg regions by providing a channel to exchange information and research on the opportunities and challenges each market faces. Best International Project WINNER Paris Chamber of Commerce and Industry, France Best Project from a Chamber in a Developing Country GEFI WINNER For the first time in the history of the Competition, this year’s winners Torino Chamber of Commerce, Italy The chamber created the GEFI online system so that a certificate could be issued received prizes generously provided by the following chambers, with From concept to car electronically with a level 3 electronic signature, the highest level of security. Izmir Chamber of Commerce, Turkey With a slowdown in production at FIAT, the Izmir University of Economics the support of their member companies: • Avijit Mazumdar, Chairman of the judging panel chamber launched a marketing programme Istanbul Chamber of Commerce, Turkey Although establishing a university is not an activity • Anguilla Chamber of Commerce and Industry aimed at enhancing the international visibility Start Exporting Programme typically associated with a chamber of commerce, in • Durban Chamber of Commerce and Industry and business opportunities for the Piedmont The chamber (with the cooperation of the Madrid Chamber of Commerce and 2001 the chamber established the Izmir University of • Dubai Chamber of Commerce and Industry automotive cluster. Industry) created the Start Export Programme to assist SMEs in entering into Economics. Through the university, the chamber has • Federation of Malaysian Manufacturers international markets. been able to increase its membership and has created • Mexico City Chamber of Commerce a strong link between the business community and Chamber of Commerce of Malaga, Spain academia. Support for the internationalization With only 3% of Malaga businesses carrying out export activities on a frequent basis, the Chamber implemented a programme to assist companies entering the export market.
Sheffield Chamber of Commerce and Industry, United Kingdom South Yorkshire International Trade Centre – Increasing Internationalization (SYITC) The chamber created the SYITC to provide a one-stop service for businesses in South Yorkshire to engage in international trade. 28 Exhibition Space Exhibitor List 29
THE EXHIBITION SPACE exhibitor list
t was no surprise that the World AmBank Group IChambers Congress exhibition area American Malaysian Chamber of Commerce (AMCHAM) was sold out well in advance of the Congress. It’s the key networking Asian Finance Bank location for the event, showcasing Chamber of Commerce and Industry of Western Australia (CCIWA) exhibitors from around the world. Chamber of Commerce of the Grand-Duchy of Luxembourg
From chambers promoting their Construction Industry Development Board (CIDB) organization as well as their region’s Cybershield Plastic Sdn Bhd trade and investment opportunities; Dubai Chamber of Commerce & Industry vendors showcasing their online services; or the local manufacturing eCertify Pty Ltd know-how of Malaysia, a smile and Hans Advisory & Trust Co Ltd handshake became the first step for Hong Kong Trade Development Council (HKTDC) many in establishing a long-term, mutually beneficial relationship. ICC World Chambers Federation Ikatan Engineering Sdn Bhd The exhibition area was used for all Invest Perak contact breaks, becoming the ideal rendezvous point for delegates, often Iraqi American Chamber of Commerce & Industry (IACCI) interchanging ideas and frequently Iskandar Region Development Authority (IRDA) carrying on conversations and debates Johor Corporation begun at the Congress workshops. K.K.I.P. Sdn Bhd Klang Chinese Chamber of Commerce & Industry (KLCCI) Kuala Lumpur City Hall (DBKL) Lam Seng Manufacturing Enterprises Sdn Bhd Malaysia Tourism Promotion Board Malaysia-India Chamber of Commerce (MAICOM) Malaysian International Chamber of Commerce & Industry (MICCI) Mexico Chamber of Commerce & Industry Miaow Miaow Products Sdn Bhd Northport (Malaysia) Bhd OpenEntry Port of Tanjung Pelepas Rotterdam Chamber of Commerce SecureCerts Pty Ltd Senai Airport Terminal Services Sdn Bhd SIRIM QAS International Sdn Bhd Sunsuria Properties Sdn Bhd Switch-Asia Network Facility Syarikat Pemasaran Karyaneka Sdn Bhd The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) The Delegation of the European Commission The Royale Chulan Kuala Lumpur TIME Engineering Bhd UAC Berhad White Horse Ceramic Industries Sdn Bhd World Islamic Economic Forum Foundation (WIEF) 30 Cultural Activities Cultural Activities 31
cultural activities
ore than 1,000 delegates to the Congress had Mthe opportunity to sample Malaysian culture and food during a series of elegant evening events. The modernistic Islamic Art Museum, which houses more than 7,000 artefacts and an unparalleled library of Islamic art books, opened its galleries exclusively for the Congress. Whilst there, delegates also tasted a wide array of Malaysian cuisine hosted by the Mayor of Kuala Lumpur, Ahmad Fuad Ismail. The Congress closed with a Royal Gala Dinner in the grand ballroom of the Kuala Lumpur Convention Centre in the presence of Malaysia’s royal couple, HRH Raja of Perlis and HRH Raja Perempuan of Perlis. The dinner included a show featuring Malaysian dancers and singers. 32 Business Programme Media Spotlight 33
BUSINESS OPPORTUNITIES media spotlight
FOR BUSINESS PEOPLE he 6th World Chambers Congress attracted an array of media Tattention in the form of TV, radio, newspaper and website coverage. Over 30 regional media organizations attended the Congress. Reuters and BusinessWeek were among international media outlets to cover the event.
A series of announcements were published in the Wall Street Journal Europe in the run up to the Congress as a part of a media partnership deal. Other media partnerships were established with CNN, Commerce International, RTM, SME & Entrepreneurship magazine and World Commerce Review.
Phang Ah Tong
“Smart ideas to boost local business.” BusinessWeek Online
“Syngenta CEO Underlines the Importance Heldawaty Abu Talab Mohamed Zain Mohamed Yusuf, Dzulkfle Bin Mahmud and Phang Ah Tong of Agricultural Technology in Supporting he Federation of Malaysian Manufacturers A second event geared to business people was Preservation of the Environment.” Reuters T(FMM) took advantage of the numerous ‘Small and Medium Industries Development business delegations attending the World Corporation (SMIDEX)’, organized each year. Chambers Congress to organize an extensive The annual event, which allows small- and business programme on topics ranging from medium-sized enterprises (SMEs) to network “Don’t waste a good crisis.” Commerce International excellence in manufacturing to investment and exhibit their products, was singled out by opportunities in the Malaysian service sector. Deputy Malaysian Prime Minister Muhyiddin Individual business matching programmes Yassin in his opening remarks to the Congress. were also offered. “Global corporate big wigs to gather in Kuala Lumpur.” “In most countries, SMEs represent the largest Business Times Malaysia The 4th International Conference on Excellence component of the business community,” in Manufacturing covered strategies to implement Mr Yassin said. “They make up the majority of lean manufacturing initiatives; the latest trends members in chambers of commerce and industry in globalization and manufacturing for operational around the world.” “World chambers urge concerted effort to tackle economic and supply networks; resolving business disputes; and perspectives from chief executives “I am pleased that the theme for SMIDEX this crisis, climate change.” Tehran Times on global manufacturing. year is ‘Innovation and Technology: Sustaining Power for SMEs,” the Deputy Prime Minister added. “For SMEs to move to a higher level “World Chambers Congress addresses food, water and and become globally competitive they must innovate and use technology optimally.” energy crises.” Bernama
Malaysia’s favourable investment environment was the topic of the ‘Malaysia Industrial Development Authority (MIDA)’ Seminar on “Chamber takes on the world.” Sheffield Telegraph investment opportunities in the manufacturing and services sector in Malaysia. The topics included the current economic climate, trade “Auto: ‘From Concept to Car’ miglior progetto camere and business opportunities in manufacturing and services in Malaysia. commercio.” ANSA 34 Closing Ceremony Looking Ahead 35
CLOSING CEREMONY LOOKING AHEAD
“Malaysia is indeed a showcase, proof that a spirit of innovation and entrepreneurship can lead to economic progress and peace.” Rona Yircali, Chair, World Chambers Federation
Rona Yircali, Mustafa Mansur, Ahmad Fuad Ismail, Alejandro Rojas Díaz Durán, Arturo Mendicuti and Lorenzo Ysasi Martinez
he 6th World Chambers Congress identified Convention on Climate Change to regulate Tthe global economic crisis and the impact greenhouse gas emissions. “A clear and of climate change as two major challenges that predictable framework is needed to allow transcend national borders and require concerted business to stimulate investment and deploy international cooperation. technology on the necessary scale to stabilize emissions,” it said. The three-day Congress highlighted global trends in demographics, migration and industrialization In his closing remarks, World Chambers Major cities eager to host the World Chambers Congress that are putting pressure on vital resources Federation Chair Rona Yircali said the Congress “Mexico City is including food, water, and energy. “Companies would be remembered for its theme, “Leading With world class cities from across the globe recognizing the The 2015 Congress will return to Europe, the continent where and chambers of commerce have a critical role sustainable growth and change.” prestige and international attention that comes with hosting a WCF held its first Congress, in Marseille, France, in 1999. The the business and to play in meeting these challenges together World Chambers Congress, the competition to be selected as Congress has also received expression of interest in 2017 when political centre with governments,” the statement issued by “The plenary sessions made it evident that the Congress destination has become increasingly fierce in it returns to the Asia Pacific region. of the Mexican chamber leaders concluded. “However, more these global problems require global solutions, recent years. territory, it is the effective ways of governing an interdependent and they demonstrated clearly and at times Past Congress cities have been Seoul in 2001, Quebec in 2003, world are needed.” dramatically how these issues are interconnected. “Hosting the World Chambers Congress is an unrivalled Durban in 2005, Istanbul in 2007, and Kuala Lumpur in 2009. port of entrance to We must solve them all if we are to solve any opportunity for cities, chambers and their local businesses to the common market The statement also urged governments to avoid one of them,” he said. welcome over 1,500 chamber professionals for three full days,” It is certain that delegates to the 7th Congress will be impressed integrated by the the temptation of seeking isolation from the remarked ICC World Chamber Federation Chair Rona Yircali. by Mexico’s unique mix of pre-Colombian culture, dazzling global crisis through protectionist measures, Mr Yircali thanked the hosts of the Congress, modernity, unique music and art, and warm hospitality. North American including restrictions on imports and foreign the Federation of Malaysian Manufacturers (FMM). The Mexico City National Chamber of Commerce, Services countries, the investments. “Efforts to put globalization in and Tourism the host of the 2011 Congress, narrowly beat out interaction centre reverse must be resisted,” the statement added. FMM President Mustafa Mansur formally turned Los Angeles after an intense contest that included messages among the countries over the Congress to its Mexican hosts. “I am to the Steering Committee responsible for the choice from While recognizing that globalization has raised pleased to hand over the hosting of the 7th World both California Governor Arnold Schwarzenegger and Mexican of the Pacific Trade worrying issues that have yet to be properly Chambers Congress to the Mexico City Chamber President Felipe Calderon. Agreement, and addressed, the Congress statement said it had of Commerce.” the best stage for also pulled millions of people out of dire poverty “Mexico is committed to the globalization process, and our the Central and in recent years. “We must recall that economic Alejandro Rojas, Arturo Mendicuti, and Lorenzo chamber is committed to the WCF ICC movement,” Mr Calderon growth and open trade provide the best Ysasi of the Mexico City Chamber of Commerce said in his message. “We want more of Mexico in the world and South American conditions for economic, environmental and stepped to the podium, inviting all delegates to more of the world in Mexico.” trade exchange.” social progress,” it said. Mexico City and showcasing the sights and sounds of the city with a short film. Even as preparations move into high gear for the Mexico City Arturo Mendicuti, President, Characterizing climate change as perhaps the gathering, 2010 will be the year where a chamber from the region Mexico City Chamber best example of a global problem requiring a “Viva Mexico,” Mr Yircali said in closing the of Middle East and Africa shall be selected to host the 2013 of Commerce, global solution, the Congress expressed 6th World Chambers Federation Congress. Congress. A number of chambers have already contacted WCF Mexico support for the United Nations Framework expressing serious interest. 36 A Final Word From the Delegates Participating Organizations 37
a final word from Participating Organizations
INTERNATIONAL Chamber of Commerce and BOLIVIA the delegates Industry Northern Territory ORGANIZATIONS AND Chamber of Industry, TRANSNATIONAL Chamber of Commerce and Commerce, Services and “The World Chamber Congress is a fantastic learning experience where CHAMBERS Industry Queensland Tourism of Santa Cruz you get to both widen your international network as well as learn about Association of Latin American Chamber of Commerce and Chambers of Commerce Industry of Western Australia BOSNIA AND useful projects and new business ideas from successful chambers. HERZEGOVINA Association of SADC eCertify This is an event that should not be missed.” Chambers of Commerce and Geelong Chamber of Foreign Trade Chamber of Lars-Kåre Legernes, Industry Commerce Bosnia and Herzegovina Managing Director, Oslo Chamber of Commerce, Confederation of Asia-Pacific SecureCerts BOTSWANA Norway Chambers of Commerce and Victorian Employers’ Chamber Industry of Commerce and Industry Botswana Confederation of Eurochambres Commerce, Industry and “It is difficult to keep up with developments and changes in our world, Manpower (BOCCIM) European Commission AUSTRIA which makes the World Chambers Congress an essential event to attend. Federation of the Gulf ICC Austria BRAZIL It is reassuring to know that my colleagues from all over the world are Cooperation Council Austrian Federal Economic Confederation of Brazilian tackling the same issues. I return home refreshed and equipped with new Chambers Chamber Commercial And Business Junior Chamber International Associations (CACB) ideas after each Congress.” BAHRAIN United Nations Development Embassy of Brazil Hussein A. Al-Athel, Programme Bahrain Chamber of Secretary General, Riyadh Chamber of Commerce & Industry, Commerce and Industry United Nations BULGARIA Saudi Arabia ICC Bahrain World Customs Organization ICC Bulgaria “The Congress has consistently provided a good venue for the exchange of World Intellectual Property BANGLADESH Sopharma Plc Organization best practices and for fostering camaraderie among chamber officers and Armada World Islamic Economic BURKINA FASO Bangladesh High Commission other stakeholders. The theme and the plenary topics were very relevant Forum Foundation Chambre De Commerce Et Bangladesh Malaysia and certainly will help the chambers chart their respective road maps.” World Trade Organization D’Industrie Du Burkina Faso Chamber of Commerce Cris S. Frianeza, AFGHANISTAN Bangladesh Women Chamber CAMBODIA Secretary General, Philippine Chamber of Commerce and Industry, of Commerce and Industry Royal Embassy of Cambodia Philippines Afghanistan Chamber of Commerce and Industries Dhaka Chamber of Commerce and Industry CAMEROON “This was my first participation in a WCF Congress and I was impressed by ALBANIA Green Delta Insurance ICC Cameroon the quality of the organization and the number of delegations. For a small Chamber of Commerce and Company Tetra Strategie chamber like mine, it was really a great opportunity to meet so many chamber Industry of Tirana ICC Bangladesh CANADA leaders from different countries at the same time and the same place.” Embassy of The Republic Square Pharmaceuticals of Albania International Gay and Lesbian Mze Said, BELARUS Chamber of Commerce President, Federation of CCIs Madagascar, ANGUILLA CHILE Madagascar Belarussian Chamber of Anguilla Chamber of Commerce and Industry CHILE Commerce and Industry Santiago Chamber of “The interaction with leaders from over 100 countries was incredible. BELGIUM Commerce ARGENTINA The content had huge significance for our global community. I already marked Chamber of Commerce Leuven Consejo Empresario CHINA th Federation of Chambers of my calendar for the 7 World Chambers Congress in Mexico, 2011.” Metalurgico De Buenos Aires China Council for the Commerce and Industry of Promotion of International Susan Sarfati, Embassy of Argentina Belgium CEO, Beyond Excellent!, Trade (CCPIT) DigiChambers United States of America ARMENIA China Chamber of Chamber of Commerce and ICC Belgium International Commerce Industry of The Republic of Voka – Chamber of (CCOIC) Armenia Commerce and Industry CCPIT Sichuan Council Antwerp-Waasland CCPIT, Chongqing ARUBA Voka – Limburg Chamber of Sub-Council Aruba Chamber of Commerce Commerce and Industry CCOIC Shenzhen and Industry BENIN CCOIC Shaanxi China National Convention AUSTRALIA Benin Chamber of Commerce Center Australian Chamber of and Industry General Administration of Commerce and Industry Societe Mate and Freres Customs Centre For Skills Development ICC China 38 Participating Organizations Participating Organizations 39
COLOMBIA Potsdam Chamber of INDONESIA Tokyo Chamber of Commerce Bernama Islamic Republic News Agency Multimedia Development The Sun Media Corporation Commerce and Industry and Industry Corporation Barranquilla Chamber Department of Finance, Besta Corporation Johan Ceramics TiE Malaysia Sequa Myipo of Commerce Papua Provincial Government JORDAN Besteel Johor Corporation TIME Engineering Switch-Asia Network Facility Indonesian Chamber of British Malaysian Chamber Johor State Investment Centre Nanyang Siang Pau TMM Business Guide CROATIA Amman Chamber of Industry Commerce and Industry of Commerce Khazanah Nasional Nestle Top Glove Corporation Croatian Chamber GHANA ICC Jordan Jakarta Chamber of Bry-Air Malaysia New Straits Times of Economy KKIP Tourism Malaysia Ghana High Commission Commerce and Industry KAZAKHSTAN Business and Financial KL Comm. Center NF Team Learning TradeNex.Com CUBA Papua Chamber of Monthly Magazine Consultancy GREECE Atameken Union National Klang Chinese Chamber of Trend Asia Embassy of Cuba Commerce and Industry Chamber of Kazakhstan Chee Wah Corporation Ngan Yin Groundnut Factory Chamber of Tradesmen Commerce and Industry TV One Indonesia of Athens Chamber of Commerce and Chemical Company of Nikkei CZECH REPUBLIC IRAN KNM Process Systems UAC Industry of The Republic of Malaysia Eurochambres Women Kossan Rubber Industries Northport ICC Czech Republic Bank Karafarin Kazakhstan UEM Group Network CM Printing Ntv7 Bank Keshavarzi Kuala Lumpur City Hall UEM Land ICC Greece Embassy of The Republic of Commerce International DEMOCRATIC Kuala Lumpur Convention Nusantara Technologies Bank Pasargad Kazakhstan Magazine UPS PEOPLE’S REPUBLIC Piraeus Chamber of Centre O’Connors Engineering OF KOREA Commerce and Industry Bimeh Iran Insurance Concrete Engineering Utusan Airtime KENYA Labuan IBFC Inc. Omeco Pyongyang Chamber Thessaloniki Chamber of Export Guarantee Fund of Products Vacuumschmelze Kenya Association of Lam Seng Manufacturing Optosem Technologies of Commerce Commerce and Industry Iran Ministry of Commerce Construction Industry W. S Estate Manufacturers (KAM) Enterprises Oriental Daily ICC Iran Development Board Wang Yuen Engineering DENMARK HONG KONG LB Aluminium Oriental Daily News Iran Chamber of Commerce, KYRGYZSTAN Cordage Industrial Rope Warna Lensa Film United Nations Office Alibaba.com Industries and Mines Dagang Net Technologies Osram Opto Semiconductors For Project Services Embassy of Kyrgyzstan Wei Dat Wiremesh Netting Chinese University of Iran Electrical Industry Lundang Realty Pascorp Paper Industries Delloyd Industries Westport Malaysia ECUADOR Hong Kong Syndicate (IEIS) LEBANON M S Elevators Pelabuhan Tanjung Pelepas Department of Environment White Horse Ceramic Hong Kong Trade Isfahan Chamber of Malaysia Airlines ICC Ecuador ICC Lebanon DG Global Technical Services Perbadanan Tabung Commerce, Industries Industries Development Council Inkript Holding Malaysia Productivity Pembangunan Kemahiran Apolo and Asociados and Mines Embajada De Espana Woman’s Institute of Hong Kong University of Corporation (MPC) Petronas EU-EAGA BizTech Partnership Management EGYPT Science and Technology Kerman Chamber of LIBYA Malaysia-India Chamber of Commerce, Industries and Port of Tanjung Pelepas Xilouette Manufacturer Embassy of Egypt ICC Hong Kong Libyan Peoples Bureau EU-Malaysia Chamber of Commerce (MAICOM) Mines Commerce and Industry Real Food Company Xinhua News Agency Federation of Egyptian Li & Fung Group Malaysian Dutch Business Parsefid Amol LUXEMBOURG Resort World Chambers of Commerce Expertise Resource Council YBL Resources HUNGARY Saman Bank Corporation Association (ERA) Reuters News ICC Egypt Chamber of Commerce Malaysian Industrial Yee Lee Corporation Embasssy of The Republic Tehran Chamber of of The Grand-Duchy Federation of Malaysian Development Authority (MIDA) Royal Malaysian Customs YS Photo Studio and Colour International British Institute of Luxembourg Manufacturers of Hungary Commerce, Industries and Malaysian International RTM Radio News Processing Hungarian Chamber of Mines Finest Formula ETHIOPIA MACAU Chamber of Commerce and SEA Resources Commerce and Industry Formosa Shyen Horng Metal Industry MAURITIUS Addis Ababa Chamber of IRAQ See Hau Global Macao Chamber of Mauritius Chamber of Commerce and Sectoral George Kent Malaysian Italian Chamber of Senai Airport Terminal INDIA Federation of Iraqi Chambers Commerce Commerce and Industry Associations Great Wall Plastic Industries Commerce and Industry Services Bhoruka Power Corporation of Commerce World Trade Center Macau GreatPAC Malaysian Plastics Seremban Engineering FINLAND Delhi Chamber of Commerce Iraqi American Chamber of Manufacturers Association MEXICO Commerce and Industry MADAGASCAR Green Purchasing Network Sin Chew Daily Algol Group Desai and Diwanji Malaysian Rubber Board Centro Banamex Federation of Chambers of Guang Ming Press SIRIM QAS International ICC Finland Federation of Indian ISRAEL Commerce and Industry Malaysian Sheet Glass ICC Mexico H.K Consultants Skills Funds Development Neuvos Group Oy Chambers of Commerce ICC Israel Malaysian Today Jauregui, Navarrete Y Nader and Industry Hans Advisory and Trust Cooperation MALAYSIA Mexico City Chamber Mir Law Maleki Skrine FRANCE Great Eastern Energy Agromate Holdings Hond Tat Industries of Commerce Corporation Teva Pizarmaceutical Management Systems Asia Skyline SDM AquaFed AmAssurance Hong Leong Bank Ministry of Tourism of Matrade Exhibition and Avantec ICC India ICC Malaysia SME Magazine Mexico City ITALY AmBank Convention Centre CCI De Meurthe - Et - Moselle Indian Chamber of Commerce Embassy of Italy Idaman Pharma Southern Edible Oil Industries AmBank Group McKinsey and Company MONACO Indian Electrical and Southern Steel Chamber of Commerce and ICC Italia American Malaysian Chamber Ideal Healthcare Electronics Manufacturers’ Miaow Miaow Products Chambre de Developement Industry of Paris of Commerce (AMCHAM) Ikatan Engineering Star Shine Industries Association Lotto Sport Italia Ministry of Finance Economique ICC France AmInvestment Bank Ikatan Virgo STATS ChipPAC Kanoria Chemicals and Piemonte Agency For Ministry of Foreign Affairs ICC Monaco World LP Gas Association Investments, Export and Amlex Technology IME Sun Tyre Industries Industries Ministry of Housing Tourism Sunsuria Properties MONGOLIA GEORGIA Mahratta Chamber of Asia Pacific Culture and International Centre For and Local Government Torino Chamber of Commerce Fortune News Leadership In Finance (ICLIF) Sustainable Technology Mongolian National Chamber Georgian Chamber of Commerce and Industries and Ministry of Human Resources Agriculture Associated Chinese Invest Melaka Resource Centre of Commerce and Industry Commerce and Industry JAPAN Ministry of Natural Resources Chambers of Commerce and Sanghi Organization Invest Perak and Environment Syarikat Pemasaran ICC Japan Industry of Malaysia Karyaneka MONTENEGRO GERMANY Small and Medium Business Ipoh Cargo Terminal Mipa Montenegro Business Alliance Development Chamber of Mitsubishi Corporation Atherstone Consulting Tan Lan Holdings Association of German IRCON International Mithril Saferay India Nagashima Ohno and Chambers of Industry and B.T. Engineering The Busy Weekly (Cahaya MOROCCO Tsunematsu Iryas Group of Companies Ministry of International Trade Commerce (DIHK) Supreme Court of India Bandar Utama Development Sukma Sdn Bhd) Bank of Tokyo-Mitsubishi UFJ ISI Global Amity and Industry (MITI) Embassy of Morocco Hamburg Chamber of TIL Limited BASF (Malaysia) The China Press Commerce Japan Chamber of Commerce Iskandar Region Development Mitsubishi Corporation World Trade Centre, Mumbai BDP International The Edge Communications NEPAL and Industry Authority MML Marketing ICC Germany Royale Chulan Kuala Lumpur ICC Nepal 40 Participating Organizations Participating Organizations 41
The Ceylon Chamber Global Summit of Women NETHERLANDS PORTUGAL SLOVAKIA TRINIDAD UKRAINE UNITED KINGDOM of Commerce Amsterdam Chamber of ICC Portugal Embassy of The Slovak AND TOBAGO ICC Ukraine Arab British Chamber Greater Baltimore Committee The National Chamber of Commerce and Industry Republic South Trinidad Chamber of Embassy of Ukraine of Commerce Health Tourism International QATAR Commerce of Sri Lanka Chamber of Commerce Unilever Nederland Holdings Evergreen Consulting Industry and Commerce Odessa Regional Chamber B B Energy Holdings Rotterdam Chamber of Embassy of The State of Qatar Slovak Chamber of SUDAN of Commerce and Industry British Chambers of McKinsey and Company TUNISIA Open Entry Commerce Qatar Chamber of Commerce Commerce and Industry Chambers of Industries Ukrainian Chamber of Commerce Rotterdam Marketing and Industry Association Tunis Chamber of Commerce Commerce and Industry Greater Manchester Pennsylvania Chamber of SOMALIA Business and Industry Sudanese Chambers of Chamber of Commerce NEW ZEALAND REPUBLIC OF KOREA TURKEY Somali Chamber of Industries Association UNITED ARAB ICC UK The Center For Strategic and Daesung Commerce and Industry Embassy of Turkey EMIRATES Auckland Chamber of Hsbc UK International Studies (CSIS) Commerce and Industry ICC Korea SWAZILAND ICC Turkey SOUTH AFRICA Abu Dhabi Chamber of Li and Fung Group Thomson Reuters Otago Chamber of Commerce Korea Chamber of Commerce Embassy of The Kingdom of Istanbul Chamber of Commerce and Industry U.S. Chamber of Commerce Chamber of Commerce London Chamber of Wellington Regional Chamber and Industry Swaziland Commerce and Industry - Johannesburg Ajman Chamber of Commerce Commerce and Industry United Way Worldwide of Commerce Izmir Chamber of Commerce and Industry ROMANIA Durban Chamber of SWEDEN Sheffield Chamber of Viable Ventures International Commerce and Industries Konya Chamber of Industry Biz Report TV Commerce and Industry NIGERIA Embassy of Romania ICC Sweden Manisa Chamber of Dubai Chamber of Commerce Smith and Nephew URUGUAY Gumbi Global McKinsey and Company Bank Phb Commerce and Industry and Industry (UAE) Embassy of Uruguay RUSSIA ICC South Africa Young Chamber UK Nationwide Tourism and Wermland Chamber of Turkdex Federation of UAE Chambers Chamber of Commerce and National African Chamber of Commerce Cultural Dev. Co of Commerce and Industry UNITED STATES VENEZUELA Industry of The Russian Commerce Union of Chambers and Nigerian-Chinese Chamber Commodity Exchanges of Hamriyah Free Zone Authority American Chamber of ICC Venezuela Federation Sammy Davies Partnership SWITZERLAND of Commerce Turkey (TOBB) Sharjah Ports and Customs Commerce Executives OPORA South African High Alliance Des Chambres De ZAMBIA Beyond Excellent! NORWAY ABIA Commission Commerce Suisses ICC UAE SAUDI ARABIA UGANDA Zambia Association of Geneva Chamber of Sharjah Chamber of Center For International ICC Norway Transnet Port Terminals Uganda National Chamber Chambers of Commerce Ahsa Chamber of Commerce Commerce Commerce and Industry Private Enterprise (CIPE) and Industry Oslo Chamber of Commerce and Industry of Commerce and Industry SPAIN ICC Switzerland Chapel Hill Chamber of Al-Kharj Chamber of Commerce ZIMBABWE OMAN Barcelona Chamber of Office Andreas Schmid Commerce and Industry Energy Transportation Group Zimbabwe National Chamber Embassy of The Sultanate Commerce Syngenta International of Oman Al-Qurriat Chamber of Badajoz Chamber of of Commerce Commerce and Industry Commerce and Industry SYRIA PAKISTAN Amen Engineering Catalonia Council of International Embassy of The Syrian Business Point Chambers of Commerce Arab Republic CBC Food Products Arar Chamber of Commerce Chamber of Commerce and Industry Federation of Chambers of High Commission of Pakistan of Girona Commerce of Syria Council of Saudi Chambers HMA Pumps Chamber of Commerce Homs Chamber of Commerce Eastern Region Chamber of of Lugo ICC Pakistan ICC Syria Commerce and Industry Chamber of Commerce Islamabad Chamber of Jizan Chamber of Commerce of Málaga Syrian Legal Bureau Commerce and Industry and Industry Chamber of Commerce Lahore Chamber of TAIWAN Riyadh Chamber of of Tarragona Commerce and Industry ICC Taipei Commerce and Industry Chamber of Commerce Taymur Spinning Mills Taif Chamber of Commerce of Tortosa TAJIKISTAN Muhammad Akram and Sons Chamber of Commerce Sant The Chamber of Commerce Noreen Fatima Fabrique SERBIA Feliu De Guixols and Industry of The Republic Rana Ijaz and Partners Serbian Chamber of Embajada De Espana of Tajikistan Commerce Surridge and Beecheno Embassy of Spain, Economic TANZANIA Two Star Kinoo Factory SINGAPORE and Commercial Office Zanzibar Investment Crimsonlogic High Council of Chambers PANAMA of Commerce In Spain Promotion Authority ICC Asia Mossack, Fonseca and Co. ICC Spain Zanzibar National Chamber Junior Chamber International - of Commerce, Industry and National Council of Private Lleida Chamber of Commerce Enterprise (CONEP) City Singapore Agriculture Lundang Realty Madrid Chamber of Commerce and Industry THAILAND PHILIPPINES SBF PICO Events ICC Thailand ICC Philippines Singapore International SRI LANKA Thai Chamber of Commerce Management Systems Asia Chamber of Commerce Federation of Chambers Singapore Manufacturer’s Philippine Chamber of of Commerce and Industry TOGO Commerce and Industry Federation of Sri Lanka Chamber of Commerce SMa School of Management Philippine Trade and Hambantota District Chamber Togo-Turkey Investment Centre Syngenta Asia Pacific of Commerce Togo Chamber of Commerce Sapalo Velez Bundang and ICC Sri Lanka and Industry Bulilan 42 Sponsor List Sponsor List 43
we thank our sponsors
diamond sponsor corporate sponsorS
gold sponsorS
partners
silver sponsorS
media partners
supporting organiZations
bronze sponsorS
official airline 44 We Thank Our Delegates
we thank our delegates Your Congress Organizers
ICC World Chambers Federation
Celebrating its 90th anniversary in 2009, the International Chamber of Commerce (ICC) is the world business organization, representing enterprises from all sectors in every part of the world. The fundamental mission of ICC is to promote trade and investment across frontiers and help business corporations meet the challenges and opportunities of globalization. www.iccwbo.org
The World Chambers Federation (WCF) was established by ICC in 1951 to be the advocate of its chamber of commerce members Report worldwide. WCF is a non-political, non-governmental body representing the interests of all local, national, regional, bilateral 3-5 June 2009 and transnational chambers of commerce and industry. Kuala Lumpur, Malaysia WCF strengthens links between chambers, enabling them to improve www.KL2009.com performance as well as discover new products and services to offer their members. Chambers represent companies of all sizes, particularly small- to medium-sized enterprises, the backbone of any true world business organization. WCF promotes and protects the chamber of commerce as an essential intermediary between business and government and between business and the general public. www.worldchambersfederation.com
Federation of Malaysian Manufacturers
The Federation of Malaysian Manufacturers (FMM) was established in 1968, as Malaysia’s premier business organization. With a membership of 2,200 companies and some 4,000 subsidiaries of member companies, FMM covers a wide cross-section of industry sectors which contribute to 32% of Malaysia’s GDP.
FMM has spearheaded the nation’s growth and modernization and is a leader of the manufacturing sector. As ICC’s national committee in Malaysia, FMM also represents business at both the regional and international levels. www.fmm.org.my
ICC World Chambers Federation Federation of Malaysian Manufacturers 38 Cours Albert 1er Wisma FMM 75008 Paris, France No. 3, Persiaran Dagang PJU 9 Tel : + 33 1 49 53 29 44 Bandar Sri Damansara Fax : + 33 1 49 53 30 79 52200 Kuala Lumpur, Malaysia E-mail : [email protected] Tel : +603 6276 1211 Fax : +603 6274 1266 or 6274 7288 E-mail : [email protected]