Independent publication by raconteur.net # 0314 03 / 05 / 2015

CLOUD for BUSINESS

Dispersing a cloud of Hybrid cloud formation Streams of music, movies Role of the cloud in 03 mistrust in the air 06 mixes public and private 07 and now live theatre 08 10 top tech trends Storing data in the cloud can unlock great potential for many Integrated cloud computing, mixing public and secure private It is now easier than ever to deliver digital content via the Cloud computing plays a central role in delivering strategic businesses, but some remain sceptical about security issues services, is an increasingly popular business choice in the UK cloud, livening up how we stream music, movies and theatre technology trends, as identified by researchers at Gartner

ers, and tapping into the expertise of em- ployees and partners. For these reasons it is pretty much a staple in the startup Cloud shines culture, radically reducing the barriers to entry in any sector. “At last we are close to technology actu- ally enabling business, to the point where it is already no longer just the domain of bright with techies, but now truly accessible to the business and business users. Cloud and the transformation to digital services has been the catalyst,” says Chris Chant of cloud consultancy Rainmaker Solutions. silver lining Perhaps one of the most striking com- mitments to cloud comes from the public sector. Launched in 2012, the UK govern- ment’s G-Cloud initiative is at the heart of The cloud has gone from a misty concept to a the “cloud first” ICT strategy. At the Cabinet Office, Stephen Allott, solid platform essential for growth and stability crown representative for small and medium enterprises (SMEs), explains: in a global economic climate still coughing and “The G-Cloud digital marketplace is the stand-out reform for getting full value from spluttering its way out of recession SME suppliers. With a £600 million a year run rate and 49 per cent going to SMEs, it’s a revolution. Both central government and the wider public sector can buy from thou- OVERVIEW sands of SME suppliers in minutes rather be the bottleneck in driving change than months. KATE RUSSELL or innovation.” “Compliant by default procurement is The results speak for themselves in a lan- the new standard. Plus the G-Cloud is a xecutives around the world are guage any shareholder can understand: shop window for British SMEs globally. under pressure to innovate or die, increased site availability from 57.47 per The US recently acknowledged that the with the value of information and cent in December 2012 to 99.99 per cent in Crown is five years ahead in digital gov- Esecurity among the top priorities 2013-14; record order rates with more than ernment and the G-Cloud is one of our key for all businesses. a quarter of a million page impressions per platforms in that.” Adoption of cloud technology is important minute on Very.co.uk on Black Friday; and While security remains a concern for where there’s elastic demand, helping busi- an increase in trade of 4 per cent over Christ- any business, the most recent iteration, nesses map their metabolism and only pay mas 2014, including sales via mobile devices G-Cloud 6, is the first to use the govern- for computing resources as and when they of 45 per cent. ment’s 14 cloud security principles to need them. Hospitality is another enable buyers to assess the security of Retail is the per- industry undergoing a suppliers’ services. For most this is likely fect example of this, major digital transforma- to go a long way towards allaying fears of with seasonal impacts At last we are close tion. For next generation moving to the cloud. during the so-called travellers the journey Work still needs to be done to address to technology WHAT IS THE SINGLE MOST IMPORTANT PROJECT THAT TOP 3 WAYS BUSINESSES ARE USING THE golden quarter between actually enabling begins online and thanks CLOUD TO DRIVE TRANSFORMATION the migration of workloads transparently October and December to social hubs, such as YOUR IT DEPARTMENT IS WORKING ON RIGHT NOW? from one cloud service provider to anoth- and huge online events business, to the point TripAdvisor and Booking. er, without experiencing any down time. such as Black Friday where it is already com, buying decisions Cloud computing 16% This requires applications to be designed when demand is off the are heavily influenced Drive cost accordingly, using open source, open stack no longer just the Legacy systems 12% efficiencies scale, playing havoc by consumer opinion. To modernisation/replacement technology which we’re also going to see a with fixed infrastruc- domain of techies keep a pace of this change, lot more of this year. Software on-premises 9% ture arrangements. hotel chain Marriott In- For Doug Clark, IBM’s UK and Ireland Better enable Shop Direct, which in- ternational is migrating a Security technologies 8% cloud leader, it’s a winning move for busi- mobile workforce cludes the £800-million online brand Very. significant portion of its core IT systems ness. “Not all clouds are created equal. Application develpment 7% co.uk, has committed heavily to a hybrid and applications to an open cloud plat- upgrades or replacement What defines the winners is an agility and cloud infrastructure that allows it to react form over the next few years to offer faster Improve alignment flexibility that comes with a cloud built on Business analytics 6% quickly to market changes, scaling seam- digital services to web-savvy guests and with customers/ ‘open standards’. This allows organisations partners lessly through the peaks and troughs of the discern insights about them from its more Virtualisation 6% to pick and mix the elements they need to year, and offering a much improved custom- than 4,000 properties across the globe. build solutions, to meet the specific needs Disaster recovery er experience. This kind of activity marks another strong continuity planning 6% of their business and consumers, and that Andy Wolfe, Shop Direct’s chief infor- growth area this year – analytics as a service can be continually improved,” he says. mation officer, says: “We operate in a very (AaaS), where large or complex data sets are Source: Computerworld 2015 Forecast Study Source: KPMG Cloud Survey Report This movement towards open standards competitive market and therefore we are analysed using cloud-hosted services. Infor- will prove a real leveller as well as an ena- constantly looking for ways to differentiate mation is the new gold, but it isn’t just about bler. Niche developers from small compa- ourselves from the competition, which re- understanding data. Service industries in ance and grumbling to anyone who’ll listen of customer experience and providing more and modernise will naturally push a lot nies will be able to work together, bundling sults in high demand for IT change, espe- particular need to deploy that understanding about the lack of information coming from flexible working conditions. Although from a of businesses towards the cloud rather their skills like fusion cookery. The result cially in areas rapidly on a station staff? National Express Rail now uses provider’s perspective, intense competition in than shifting sideways to the current will be plug-and-play, hybrid applications like mobile. mass scale. mobile technology and real-time data ana- infrastructure as a service (IaaS) is making it version of Windows Server 2012 R2. This that potentially deliver true innovation, We need to How many lytics to distribute that information as it’s a race to the bottom in terms of price, causing is no bad thing as businesses at all levels rather than just the press office’s inter- be able to times have called for through the cloud. some players to exit gracefully cloud-left. are now experiencing cloud technology pretation of the word, and can constantly spin up development and test environ- you stood on a platform wondering when These infrastructure changes are often not so But as Windows 2003 soon moves to end as a powerhouse tool for developing new evolve to meet the ever-changing demands ments very quickly. IT capacity can’t your delayed train might make an appear- much about cost-saving as driving up the value of life on July 14, the challenge to migrate strategies, forging closer ties with custom- of the digital consumer.

RACONTEUR CONTRIBUTORS

Publishing Manager Head of Production JON COLLINS NIC FILDES DAN MATTHEWS CHARLES GREGOR PETRI KATE RUSSELL DAVEY WINDER Distributed in Michael Kershaw Natalia Rosek Writer, commentator Technology and commu- Journalist and author of ORTON-JONES Research vice president Freelance technology Award-winning journal- and adviser, he special- nications editor at The The New Rules of Business, Award-winning journalist, at Gartner, he covers writer, author and broad- ist and author, he spe- Managing Editor Digital Manager ises in the impact of Times, he was formerly he writes for newspapers, he was editor-at-large of cloud computing, caster, she contributes cialises in information Peter Archer Jermaine Charvy technology on business, with The Independent and magazines and websites LondonlovesBusiness.com brokerage and service to BBC TV’s flagship security, contributing to Association Design society and culture. Dow Jones Newswires. on a range of issues. and editor of EuroBusiness. provider strategies. technology show Click. Infosecurity magazine. partner Alessandro Caire Vjay Lad Kellie Jerrard

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ESTECO is a pioneer in numerical optimization solutions, specialized in the research and development of engineering software for all stages of the simulation-driven design process. Over 250 international organizations have entrusted the modeFRONTIER multidisciplinary and multiobjective optimization platform with accelerating product innovation across a wide spectrum of industrial sectors. 02 | CLOUD FOR BUSINESS raconteur.net 03 / 05 / 2015 | RACONTEUR Decoding mystery of app creation

Cloud-based drag-and-drop app building tools are described as digital LEGO, but what business benefits do they offer?

APP DEVELOPMENT MOST USED ENTERPRISE CLOUD APPS “However, if an individual or team can CHARLES ORTON-JONES drag and drop their way to a mobile tool that addresses the problem without undermining Salesforce an’t code? Doesn’t matter. If you Customer the company’s IT policies, suddenly the situ- Facebook Google Docs relationship want to build an app these days 1 Social 6 Productivity 11 management/sales ation becomes a win-win.” you can create the whole thing force automation This is happening a lot. Companies are using a cloud-based service. Drag developing a whole suite of in-house apps, C Google Drive YouTube Cisco WebEx and drop. Click and scroll. And hey pres- helping everyone from field agents to Cloud storage Consumer Collaboration to! You’ll have an app without ever seeing 2 7 12 back-office staff, to sales reps and the finance a line of code. team, using bespoke apps. More and more companies are build- Then there’s the issue of multiple devices. Google Gmail LinkedIn Evernote ing their apps this way. Cloud-based crea- 3 Webmail 8 Social 13 Productivity When developing an app you’ll need to test tion tools such as BuildFire, Como, Mobile it across umpteen screen-size variations, Roadie, Mendix, Fliplet, Kony, AppsBuilder manufacturers and operating systems. Will and AppGyver are hugely popular. Twitter Dropbox RingCentral it work just as well on an Android 4.2 HTC Social Cloud storage Telecom Yet there are critics, who defend the noble 4 9 14 phone, as a Galaxy phablet? Or an iPhone 6 art of hand-coding. For example, Richard Plus? And Windows phones? Fisher, senior mobile application developer Microsoft When there is a software update or new iCloud Okta at digital agency Blonde, calls cloud-based OneDrive phone launch you’ll be in a mad rush to 5 Cloud storage 10 Cloud storage 15 Security app creation tools “venus fly traps that lure update the app. But use an app builder like you in with no hope of escaping once you Kony and you can relax. Your app will be up- are hooked”. Pascal Cans, product manager dated automatically and tested for validity Source: Netskope Cloud Report 2015 at Genymobile, says he’s seen many exam- on all popular devices. It’s a massive boon. ples of companies “frustrated by the limits TIME IT TAKES YOUR HOW MUCH DOES YOUR A cloud-tool will have an army of devel- of toolkit developments”, leading to innova- ORGANISATION TO DEVELOP ORGANISATION SPEND TO DEVELOP opers working on each module. Kony alone tions being abandoned. AND DEPLOY A MOBILE APP AND DEPLOY A MOBILE APP ($)? has hundreds of engineers, who’ve launched thousands of apps. Beat that. 17% 9% 18% 11% Last: the simplicity of drag-and-drop tools More than Don’t 11% 500k- Don’t 14% means you can play around. Prototype all 12 months know 1-3 over $1m know 50k The ability to create you want. Cathal McGloin, vice president months or less mobile platforms at Red Hat, says: “Drag- apps without knowing and-drop tools promote idea generation, al- any code means non- lowing organisations to test drive concepts. technical staff can They can also help to kick-start a mobile in- itiative by allowing the organisation to gen- get involved erate some early successes that gain the at- tention and support of senior management.” Convinced? Chris Beavis, chief executive of So are codeless drag-and-drop tools all app consultancy Goldfinch Digital, express- they are cracked up to be? Let’s start with 11% 28% 24% 19% 17% 21% es the views of the anti-camp. “It’s akin to the the benefits. The first plus is that these 10-12 7-9 4-6 200k- 100k- 50k- difference between building something with Knowing how to code is no longer necessary to build apps online tools cut costs. No developers to pay. months months months 500k 200k 100k LEGO or carefully sculpting it from clay. Those folk can cost £600 a day. Using Lego is fine if your building something App building tools make the process simple or generic, but ultimately you’re still based tool. He says: “If the platform gener- apps more secure. Non-coders are the ones Source: Kinvey 2014 faster. When cosmetics brand Kao built building with the same bricks as everyone ates bad code, the user would not have a most in need of frameworks that get security its sales-order entry app for salons it used CLOUD APP BUSINESS USAGE else and the moment you need a different clue without testing it afterwards. Even if right by default.” Percentage which are Mendix to handle integration with its SAP brick you’re stuck,” he says. it is confirmed to be bad, there may not be The drag-and-drop advocates have one big Number of apps 100 not enterprise-ready system. Estimated build time was 30 days per enterprise Another problem. You can’t fix bugs your- a way to fix it without the platform itself advantage. As more and more corporations with hand-coding. With Mendix it fell to self. Yasir Ahmad of Kotikan warns: “The being updated.” embrace cloud-based tools, those platforms A Marketing 67 80 two days. problem for developers is that there is little App creators often demand excessive per- will grow in reliability and sophistication. B Collaboration 43 The ability to create apps without knowing control over these online tools’ quality con- missions on the phone, leading to reduction For simple apps there does seem to be a C Human resources 38 any code means non-technical staff can get 60 trol. Will they have tested every possible in vigilance. “This will get people into a consensus that cloud-based tools are won- D Productivity 36 involved. This is a big deal. Matthew Baier, permutation of features? Will it be worth mindset where they blindly accept permis- derful. The debate is now over whether the E Finance/accounting 31 chief operating officer of built.io, which cre- 40 their while fixing bugs that only a small sions from apps and open themselves up to most complex apps can be done with low or ated the AppGyver app development tool, F Cloud storage 28 number of developers are using? It puts data loss,” says Mr Munro. zero-code too. says: “If you come across an inefficient, G CRM/SFA 25 20 you far more at the mercy of someone else’s On the plus side, the restricted nature of The future? The hunger for corporate apps manual or paper-based process and have H Software development 25 code, bugs and all.” drag-and-drop tools means staff can’t intro- means if drag and drop continues to boom an idea for a small app that could solve said I Social 18 0 Security is an area of contention. You’ll duce their own vulnerabilities. Paco Hope, it may simply free up coding engineers to problem, what are the chances of getting the J IT/application management 16 ABCDEFGHIJ hear both sides claiming to be better. Ken principal consultant at Cigital, says: “If rapid work on the most difficult app challenges. app developed in an average business today? Source: CMSWire 2015 Munro of ethical hackers Pen Test Partners app development frameworks include only An industry growing this fast can deliver Hint: slim to none in most cases. warns security is opaque if you use a cloud- properly secure choices, then they make prosperity for all.

The Clouds Are Settling In We Are Past the Tipping Point!

A year ago the forecast would have stated ‘It’s all cloudy on the adoption front’

Yet, in 2015 it is clear that organisations are now dependent and not just Move, Manage, and Secure whistling at the cloud, as enterprises race to migrate and host their collaboration platforms, social media marketing and business process applications in a Collaboration Content in the Cloud dedicated cloud or hybrid or on-premise infrastructure. FOR

What is driving this gold rush to the cloud? It’s the business need for continuous, always-on access to content that drives over $2 trillion in workforce productivity via Content Collaboration Platforms such as SharePoint, OneDrive for Business, Box, Dropbox and Google. Now that the cloud is settling into the IT enterprise, Live 24x7 Support 202.609.9100 Metalogix.com we forecast the top four priorities for cloud Service Operation management that organisations will need to weather the change in this new environment. As the Cloud era rolls in, speed, security and operating these services as an operational imperative, will become a priority on the management THE KEY CLOUD SERVICE OPERATION PRIORITIES: heat index to support work forces productivity gains for the business 1. SPEED: Accelerating migration speed and non-disruptive collaboration and satisfy users service levels. movement and reorganisation of the content to the cloud. As such, we will see an evolution in service operations management 2. ACCESS: Easy to implement permission and compliance administration – methodologies like we saw in the last great IT transformation, from which groups and individuals should have access to share or edit what content and how to ensure against data loss protection (DLP) which is required to avoid mainframe to PC, as IT professionals look to software providers to internal inadvertent and malicious insider threats - especially prone in the cloud. automate the top four service operation priorities. By targeting and automating these priorities, businesses will harness the most in work 3. PROTECT SENSITIVE CONTENT: Detecting, classifying and locking down force productivity without compromising content security or slowing sensitive content that contains personally identifiable information (PII) to meet down operations during this blustery transformation to the cloud. GDDR, ISO27001, ISO27018 and HIPPA regulations.

4. OPERATIONS: Managing your cloud assets like an IT business application – - Steven Murphy provisioning, licensee utilisation, backup and archiving just like we did CEO successfully back in the mainframe days. Metalogix RACONTEUR | 03 / 05 / 2015 raconteur.net CLOUD FOR BUSINESS | 03

Cloud of mistrust 2015 2014 in the air SECURITY LACK OF RESOURCES/ EXPERTISE Storing data in the cloud could unlock potential for many businesses, but some remain sceptical COMPLIANCE about security MANAGING MULTIPLE CLOUD SERVICES

SECURITY MANAGING COSTS Regulation and compliance remain a DAVEY WINDER bigger cloud hurdle than security FUD –

fear, uncertainty and doubt – and this is GOVERNANCE/CONTROL

1 8 hen it comes to security, there most evident in certain industry sectors. % is a cloud of mistrust hanging ICT solution provider NTT Communica- over the boardroom. Survey tions undertook research which revealed PERFORMANCE W after survey reveals that secu- that 87 per cent of financial service compa- rity, or rather the perceived lack of it, is the nies and 63 per cent of retail distribution single biggest factor preventing business and transport companies didn’t plan to mi- from migrating to the cloud. But how accu- grate their most important applications to BUILDING A PRIVATE CLOUD rate is this perception? the cloud due to security, governance and Source: RightScale 2015 Jamal Elmellas, technical director at compliance concerns. secure cloud provider tolomy, points to Clive Gringras, head of technology and recent research from the Cloud Indus- a partner with international law firm Ols- TOP 5 CHALLENGES CHANGE WITH CLOUD MATURITY try Forum (CIF) which highlights the dis- wang, advises that players in these heavily crepancy between perceived threat and regulated sectors need to “engage with their actual risk. regulator to ensure it appreciates the bene- “CIF surveyed 250 senior IT and business fits of cloud computing and is not allowing decision-makers in the UK with 61 per cent old rules to unnecessarily hinder a move reporting concerns over data security,” Mr to the cloud”. Furthermore, Mr Gringras Elmellas says. “Only 2 per cent had experi- insists that a stock cloud provider answer enced a cloud-related security breach.” of “it’s for you to determine whether we fit The consequence of this conflation is two- within your regulatory regime” is simply fold in that businesses not only miss out on not acceptable. the budgetary benefits of the cloud, but also So how should a cloud service provider quite often remain less secure than had they be answering the compliance question? actually migrated there. This rather depends if you are asking it of Security provider SecureData’s cloud ser- the right provider in the first place, as there vices director Alan Carter argues that too are those that will specialise in particular CLOUD BEGINNERS CLOUD EXPLORERS CLOUD FOCUSED many businesses are “guilty of an overinflat- industry sectors and therefore be familiar RightScale 2015 ed view of their own capabilities” where the with regulatory nuances. Source: on-premise physical server room is seen as “Customers should ask the cloud service CHIEF INFORMATION OFFICERS’ SECURITY CONCERNS TOP 5 PUBLIC CLOUD SECURITY THREATS inherently secure in a way that virtualised provider if it has any big-name clients servers cannot be. This represents a “cloud running mission-critical applications in equals danger” mindset that is as outdated the cloud and for demonstrable evidence as it is misguided. on how regulatory needs are met,” says “Cloud services are, by definition, more tolomy’s Mr Elmellas, who doubts there 29% 45% 39% 63% abstracted and intangible,” says Scott Ni- will be any real traction in the finance Integration with existing General security Unauthorised access cholson, information assurance and security sector until cloud solutions emerge that Denial of service attacks IT environments manager at cloud integrator Adapt. “Yet in are built around specific financial regula- reality, a provider that specialises in deliv- tory requirements and markets. “Financial ering cloud services is likely by definition to services in general have some of the most have stronger security talented security re- 29% 41% and operational con- sources on the planet,” 61% Legal and regulatory Insecure trols, and more experi- he says, “so it’s not compliance 41% interfaces/APIs Hijacking of accounts, ence than an IT depart- When it comes to the resource that’s the services or traffic ment functioning as a problem, it’s the way Data loss and leakage risks single business unit.” security, the cloud in which risk is report- 31% 43% Not that this means changes nothing and the ed and managed.” Loss of control Malicious insiders the cloud is concern broad brush strokes of Retail is dominated free, but most concerns a secure environment by Payment Card In- are actually the same dustry Data Security as apply to on-prem- remain the same no Standard compliance, Source: CIO Insight 2015 Source: CIO Insight 2015 ise networks – breach, matter where the canvas and any gaps between denial of service and is hung the standard and the CIOs’ PREFERRED WAYS TO IMPROVE CLOUD SECURITY HIGH-RISK BEHAVIOUR IN THE CLOUD malicious insider risk. capabilities of tech- (NUMBER OF INCIDENTS IN Q2 2014) Perhaps the most rel- nology inevitably in- evant when it comes crease risk. “The latest MALWARE INCIDENTS to the cloud is the small matter of personal versions of the standard have started to DATA EXFILTRATION EVENTS 193 data; specifically the consents obtained and address cloud-specific concepts so the where the data is stored. Especially so in the gap is closing,” says managed hosting and 38% 50% light of the upcoming European Union Net- cloud provider Memset’s security manag- Ability to compare Setting and enforcing work and Information Security cyber-securi- er Thomas Owen, who also warns that the security levels across security policies across ty directive and the General Data Protection extreme cost-focused nature of retail also cloud providers the cloud 63 Regulation, both of which are set to be fully means regulatory concerns often get steam- 58 implemented by 2017. These specify that or- rollered anyway. 48 ganisations have to handle EU citizen per- Ian Tomlinson, chief executive of cloud- 39% 41 42 sonally identifiable information securely or based retail technology vendor Cybertill, Isolation/protection 36 35 face a fine of up to 5 per cent of global turno- is well placed to comment on the security of virtual machines 45% 29 30 23 ver in case of breach. fears of the sector. “There is some reluc- APIs for reporting “Businesses using cloud services have tance through disruption to service, but 41% auditing and alerting on 13 to know where consumer data is being resistance to this is waning,” he says. “A security events 8 6 Effective mapping of security stored and how it’s protected,” warns critical point that does affect retail is the controls for internally hosted Keith Bird, UK managing director for se- geographical location of the servers hosting applications to the cloud Financial Healthcare High tech Manufacturing Media Oil and gas Utility curity vendor Check Point. Most of these the software applications in the cloud.” infrastructure concerns can be dealt with by the use of a This need not be a barrier to adoption Source: CIO Insight 2015 Source: Skyhigh, Cloud Adoption & Risk Report 2014 hybrid model where personal data is stored though, as Luke Forsyth, vice president in within a private cloud within the European the information management services prac- Economic Area. tice at business advisory firm AlixPartners, “As most cloud providers are based in the points out. “While many of the security same no matter where the canvas is hung. tionally recognised standard for informa- with sufficient logging to reveal when your Policy: following a policy-based sepa- United States there are particular issues with challenges of cloud computing can lay in But how can you best mitigate risk when tion security) and ISO 27018 (the new cloud data has been accessed and by whom. ration of duties is key to migrating data processing of personal data by those provid- the geographic distribution of information migrating from on-premise to the cloud? data privacy standard). Onus: contractually agree areas of responsi- safely to the cloud, preventing ‘privi- ers,” says Richard Nicholas, an IT lawyer at resources,” he says, “retail organisations Whenever the phrase “top tips” pops up Tools: do your research and you will find bility between your organisation and service leged status abuse’ and advanced persis- Browne Jacobson. “In addition to ensuring have some natural advantages because above the parapet, having a handy acronym there are plenty of tools to help you remain provider to reduce any potential disputes; tent-threat-style attacks. US providers have safe harbour certification, these are familiar challenges as the nature to call on is always useful. In the case of se- secure during a cloud migration, everything ensure service levels are defined, agreed and High availability: ensure you have high the certificate should be checked to ensure of their business has often required a large curely migrating to the cloud that acronym from risk auditing through to encryption monitored throughout the migration. availability baked into the cloud infrastruc- it is up to date and that the cloud provid- number of locations.” is ATMOSPHERE: key management. Specialise: if your industry is highly reg- ture with a secure back-up and recovery er commits in its contract to comply with Ultimately, when it comes to security, the Accreditations: ascertain any accredita- Monitoring: Regularly monitor and ulated or has particular security needs, per- solution, should the worst happen during the safe-harbour principles for the term of cloud changes nothing and the broad brush tions that your proposed service provider audit any externally provided services, and form due diligence and find a cloud provid- the migration process. the contract.” strokes of a secure environment remain the holds, specifically ISO 27001 (the interna- ensure strong access controls to your data er that specialises in your sector. Environment: be aware of where your data is being hosted and stored – is it off- shored or is multi-tenanted hosting provid- CASE STUDY: CHASE SOLUTIONS ed, if so with which other organisations and what are their related threats? Risk assessment: audit the sensitivity Chase Solutions is a field ser- the search led to cloud services has actually strengthened the Steve Riley, the consultant re- of your data, any regulatory considerations vices organisation working with provider iomart. security posture of the company. sponsible for the IT systems that and the requirements for access to that utility companies, banks and Chase Solutions knew that a host- The laptops used by the regional Chase uses, says: “All clients’ data data; once you properly understand the debt collection agencies across ed desktop would be the perfect managers have a minimal operat- is stored securely at iomart’s data risk and operational needs, identifying ap- the UK. With 30 full-time staff technology, allowing management ing system based on Linux that is centre and because no data is propriate cloud security controls becomes based at its headquarters in to work on the road without having securely configured to only allow stored on the laptops the regional much easier. Blackburn, Lancashire and a net- any important data actually held on access to the cloud environment managers are using, they don’t Encryption: the best way for compa- work of some 600 field agents, it the devices they were using. via thin client software VMware Ho- have to be encrypted.” As a result nies to remain secure and compliant with needed to find a flexible hosted “The whole solution is hosted rizon. Being “thin client” means that of moving to the cloud, Chase most data residency laws is to encrypt desktop solution to enable its in iomart’s cloud in their fully only screen images, keyboard and Solutions says the management data held in the cloud environment with management to work smarter compliant and accredited data mouse instructions are transmitted team now has much better control encryption keys that are unique to specif- while on the road. centres,” says Michael Wolfenden, between the laptops and the cloud. and visibility of its IT system. “It ic jurisdictions, and are controlled from Mindful of the need to meet the Chase Solution’s director of op- No data leaves the iomart data means that when Chase responds those jurisdictions. strict security and legal com- erations. Far from being worried centre and therefore there is no risk to a tender for work we can now pliance requirements of both about negative security implica- usually associated with laptops and tick every box with regards to Share this article or infographic on clients and industry regulators, tions of such a move, the cloud data stored on their internal drives. security,” Mr Riley concludes. social media via raconteur.net 04 | CLOUD FOR BUSINESS raconteur.net 03 / 05 / 2015 | RACONTEUR

COMMERCIAL FEATURE

Does your company have any hosted or Why are you required to store data in a cloud-based services? specifc location? Virtually perfect Yes No

2011 2012 2013 2014 2011 2012 2013 2014 2015 for startups…

The cloud can help newcomers compete with established players and provide affordable, scalable resources to build a profitable business

2011 2012 2013 2014 2015 2015 Security Regulation Integration to related Operational concerns apps on-premises preference ENTREPRENEURS DAN MATTHEWS Does your company include considerations for cloud Is cloud adoption driven within your business principally services within its wider IT strategy? by the IT function as a technological strategy or by here’s an old joke poking fun at startups’ lack of personnel. Some Yes No business on an operational needs basis? 2015 79% clients come in for a meeting and IT Business are greeted by a secretary, she 21% T takes their coats and they sit. She says the 2014 79% owner will be along shortly and leaves the 21% room only to return two minutes later hand 78% outstretched – “Hi, I’m the owner,” she says. Historically this near-complete lack of 22% human resource has been one of the major 77% 2013 barriers to small businesses. Not only did 23% it inhibit progress, but it was also abun- dantly obvious to partners and clients that 85% 2012 you were a tiny business, not an estab- 15% lished entity, and therefore desperate for 2011 their patronage. 2011 2012 2013 2014 2015 Today, it’s less clear. The internet, first, and now the cloud have wrecked our abili- ty to tell, within reason, if a business is big or small just by its output. One-man and one-woman bands can achieve baffling amounts of work in a normal working day. EMBRACE THE CLOUD Xavier Colomes, an online marketing con- sultant trading under the name Conversion Garden, says his businesses could not func- tion without the cloud’s properties, which allow him to access work in any location AND ALL IT HAS TO OFFER and all but prevent catastrophic data loss through hardware damage, theft or loss. He explains: “I split my time between the A survey by Ingram Micro Cloud and the Cloud Industry Forum reveals the critical UK and Spain, and I simply wouldn’t be able to run my business without cloud-based role cloud is now playing, and identifies soaring adoption over the past five years tools. They underpin the vital processes that make my business work. “I use an online time-tracking system for project management, I store my busi- ness-critical files in Google Drive and Drop- box. I also use cloud-based accounting soft- Apay Obang-Oyway ware, QuickBooks Online. It allows me to General manager, Northern Europe access my invoices and estimates instantly, gives clear visibility of cash-flow status and what I can do to improve it, and also helps me collaborate with my accountant. “There are pragmatic benefits too. My The benefts of the cloud are huge and they are Ignorance is commonplace. Mr Samani laptop is basically the portal to my business, now seen as having strategic importance. In agrees with this analysis: “I was at an event and What have been the biggest inhibitors but if I lost it or if it was stolen, my revenue 2011 only half of frms used cloud services. Now asked the audience how many used Salesforce. to moving more apps and /or and client relations wouldn’t be in jeopardy 84 per cent do. Four out of fve adopters are using com. Almost every hand went up. Then I asked infrastructure to the cloud? because they have zero reliance on hardware.” more than one cloud service. if they knew where their data was stored. Not In the very earliest days of the cloud, The value and importance of cloud can be a single hand went up. Not good enough. Lack of budget Business security people worried about security, they still evidenced by the recent results from Microsoft It’s a requirement of principle 7 of the Data and privacy issues do to a degree, but chaperoning a precious who showed great third-quarter results in their Protection Act.” laptop home on the train feels a lot more ex- cloud business boasting almost 50 million users A lack of familiarity with cloud is partly to posed than housing all your data in secure among business subscribers. blame. So what can be done to solve the security and anonymous server rooms ruled by large The growth of cloud is down to more than a conundrum? Mr Samani offers this advice: “Start 2014 and serious systems and processes. Most startups have weighed these two desire to cut costs or convenience. Yes, cloud by assessing your risk appetite. If you are hosting scenarios, or versions of them, and decided delivers both of these. But the survey highlights publicly accessible pdfs for wide distribution, the multinational company with layers of a clear change in the role of cloud. When asked then Dropbox is OK. If you are hosting fve million management and a large security budget is whether cloud adoption is driven by operational confidential health records, then you need probably more reliable than an individual security commensurate with that data.” business needs or as a technological strategy, meandering home after five pints of lager. the latter outstripped the former. The cloud is Transparency is the key. You need full visibility 2015 Security concerns aside, the life-giving now being seen as a transformative technology. on all aspects of your cloud provision. properties of the cloud – its ability to bring It can revolutionise business models. Due diligence will be needed. Mr Samani together business operations at a single “The cloud is about delivering competitive adds: “If you are handing over the keys to your access point – have triggered a huge escala- advantage,” says Ingram Micro Cloud general kingdom to a cloud supplier, then you will really tion in new businesses. Politicians will tell manager Apay Obang-Oyway. “It enables need to do the same due diligence as you would you the meteoric rise in startup numbers is organisations to drive greater innovation faster, for M&A. Ask how long has your supplier been in How many different cloud-based down to them, but really it is the cloud. have greater ability to collaborate and gives business? What is their business model? How services does your company use? And how. According to Startup Britain, access to a global talent pool at a fraction of fnancially secure are they? And make sure you 581,173 businesses were founded in 2014, the cost. understand their security set-up. Do they have 1 2 3 4 5+ sharply more than the previous year’s the right certifcation?” 526,173, which in turn rocketed passed As a master cloud service provider, Ingram 2012’s 484,224. According to Companies Micro Cloud has strong views on how best to House, in the four weeks of February this The cloud is good for security and it certain- “The insight you can get from dedicat- approach cloud. Mr Obang-Oyway says: “It year alone, 51,596 new companies burst ly helps startups grow, but it can also facilitate ed cloud accounting software means SME Small and medium-sized is important to choose a technology delivery into being. the sort of administration that prevents them owners can also make strategic financial businesses should demand to partner who is more than a generalist. Small “Perhaps the key benefit of the cloud is its falling over too. Finance and accounting are decisions, such as looking at a healthy work with partners that truly and medium-sized businesses (SMBs) should ability to level the playing field. By remov- two enduring bugbears for entrepreneurs pipeline and deciding it’s time to pay staff ing much of the initial up-front costs, the down the ages and, while accounting is still a bonus or plough some more investment understand their industry and demand to work with partners that truly understand their industry and business to cloud allows small and medium-sized busi- not fun, it’s a lot easier than it used to be. into R&D,” says Mr Preece. business to ensure the right value ensure the right value is being derived from cloud. nesses to compete with their larger rivals “At the other end of the scale, they could is being derived from cloud “Partners who have specialisms will be – and in some instances to surpass them,” avoid a nasty surprise by realising they says Ian Stone, managing director UK and need to bring in some new customers important to this fast-changing world. If you are in Ireland at Anaplan, a cloud-based business Politicians will tell you quickly before it’s too late.” professional services, you need a cloud provider planning platform. the meteoric rise in Sharon Davidson, founder of Aresko, “Just consider the amount of computing who understands the particular requirements of “With less infrastructure and fewer in- which provides consultancy services to the you can rely on to deliver innovative solutions. your industry. They will grasp concepts such as startup numbers is down ternal processes, startups and SMEs [small NHS, says settling invoices in a timely fash- Historically, small businesses could not develop keeping data in certain geographical locations and medium-sized enterprises] have always to them, but really it is ion is vital to her cash flow, and that cloud- enterprise-class capabilities such as mining and helping you certify data is secure for been considerably more flexible and agile the cloud based business and e-invoicing platform vast sums of data to help produce insightful compliance purposes.” than their market-leading competitors. Tradeshift provides assurance in this area. information without having large and costly This is a key point. Half of cloud users, says “In contrast, larger enterprises retained “Previously I would have to raise the in- systems in-house. Today small businesses can the survey, have a location-specifc requirement their dominance by relying on infrastruc- According to Rich Preece, country manager voice, send it in and sometimes chase it. have access to an enterprise-class business because of regulation. Only a switched-on cloud Fewer than 20 21-200 200+ ture, scale, access to multiple markets and at Intuit UK, cloud-based financial manage- Whereas now, I raise the invoice, it goes by intelligence capability to make smarter provider will ensure full compliance. employees superior technology. The arrival of cloud ment software is about to take off in a big way. the cloud system and I have all the updates business decisions at a fraction of the cost. Companies also urgently need to research computing has eroded these advantages, so He cites statistics from the International Data I need. Messages come in – signed off, paid You can use cloud to reach a majority of the what extra cloud services they can leverage. it’s no surprise that large companies are be- Association forecasting that, by the end of and it’s perfect,” she says. global population, to collaborate, innovate, and “There are so many wonderful applications,” ginning to become concerned.” next year, half of all SMEs will be using it. Ms Davidson’s example shows it’s not deliver both internally and with your customers. says Mr Obang-Oyway. “With cloud, small and just super-high-tech companies that It changes everything.” medium-sized businesses can have the same can benefit from the cloud. Old busi- There is, however, still a lingering reticence capabilities as those of bigger enterprises. CLOUD USE BY UK SMALLER BUSINESSES ness models work just as well, includ- preventing full-scale adoption among “Consider the concept of social, mobility, ing bricks-and-mortar high street shops. organisations. When asked what is the biggest analytics and cloud – SMAC. These four 55.4% 41.4% 22.9% Number Six, a high-end men’s fashion re- inhibitor to moving apps or infrastructure to megatrends are driving innovation for businesses Total percentage of companies Hosting services Hosted e-mails Booking systems tailer based on Brick Lane in East London, Source: Cloud Industry Forum White Paper 15, Cloud swears by Vend point-of-sale and retail the cloud, 35 per cent of companies named allowing them to achieve greater innovation and a Adoption and Trends 2016 security and privacy issues. When asked for their more intimate customer and talent management 41.5% 40.9% management software. motivation for storing data in a specifc location, process that delivers superior value creation with industry specialists in their area. With Back-up services Data storage Owner Jake Hardy says: “The best thing security once again topped the bill, with 74 per for all stakeholders. For example, in the feld of 20,000 employees, Ingram Micro has the size about Vend, for us, is that it is cloud based and therefore accessible from anywhere cent cited as their reason. business intelligence there are data analytics and buying power to give reseller partners and I am, whether at home, on my phone or The survey also reveals that security concerns capabilities which can produce extraordinary their end-users the optimum cloud experience. on holiday. I can quickly oversee what we rose slightly over the past year. It is clearly an actionable information. Too many SMBs are still Mr Obang-Oyway concludes: “We are seeing have sold and what our margins are in real issue the whole industry needs to address. underutilising these applications.” more and more businesses embrace cloud as time. I can also quickly and efficiently “There’s no doubt companies realise they The key to exploring the very best in cloud the core part of their business strategy. What we restock products.” can’t delegate security,” says Raj Samani of applications is to make sure you pick a provider need now is to help resellers provide their SMBs With cloud technologies such as these Intel Security. “If they thought they could blindly with a deep knowledge of the full feld of options with the cloud services that truly enable their taking the strain off startups, it’s anyone’s assume their cloud provider was protecting and the ability to deliver whatever you need. strategies. When you start to see what cloud can guess how many new businesses will be their data, that myth has been destroyed. Ingram Micro Cloud takes the very best cloud do for you, the possibilities are limitless.” encouraged to pop up in 2015, certainly What we tell everyone is that they have a duty, services from the world’s leading cloud service way over 600,000 if the current trend con- a legal duty, as well as a business requirement, suppliers and provides packages for reseller tinues. As cloud technologies improve and to fnd out precisely what cloud services they partners to provide to their customers. It is a For more information on Ingram Micro Cloud more people adopt them, the playing field are using and from whom. Assuming you are model which ensures users get the best possible visit www.ingrammicrocloud.co.uk follow between newbies and the big dogs just gets in the clear is not acceptable.” mix of services, at the best value, while working @IMCloud_UK or call 0871 973 3060 more even by the day. Source: Towe rg a te 2 0 1 4 RACONTEUR | 03 / 05 / 2015 raconteur.net CLOUD FOR BUSINESS | 05

COMMERCIAL FEATURE

COMMERCIAL FEATURE KASHFLOW IS KING FOR KASHFLOW IS KING FOR It’s the cloud SMALL BUSINESSES ANDSMALL ACCOUNTANTS BUSINESSES at your service AND ACCOUNTANTS Available on demand via the internet, cloud Small businesses are the lifeblood of the UK economy and yet many are putting services offer a comprehensive business menu Smalltheir future businesses at risk are by the failing lifeblood to organise of the UK finances economy properly and yet many are putting their future at risk by failing to organise finances properly

John Coldicutt Accountancy firms that integrate with the CLOUD SERVICES Chief marketing officer KashFlow platform can receive all the data CHARLES ORTON-JONES theyAccountancy need online, firms without that evenintegrate having with to meet the John Coldicutt a client face to face. Chief marketing officer KashFlow platform can receive all the data theyHappily, need online, it also putswithout to an even end having accountants’ to meet HaaS – hardware as a service BaaS – back-up as a service perenniala client face bugbear to face. of receiving bags full Everyone needs to back-up. The problem is Don’t buy your hardware, just rent it. HaaS Just under 600,000 new businesses started of Happily,receipts it toalso process puts to anjust end before accountants’ a filing doing it on schedule and keeping the back-up leases what you need when you need it, leav- life in 2014, but in the same year more than deadlineperennial withbugbear HM Revenueof receiving & Customs.bags full drives safe. If your office burns down the back- ing maintenance to the supplier. HaaS in- Just200,000 under bit 600,000 the dust. new businesses started Clientsof receipts can uploadto process receipt just data before by snapping a filing ups may go up in smoke. So send back-up data cludes servers, printers, desktops, anything lifeThe in 2014, problem, but in at the least same historically, year more thanhas 8.8 million adeadline picture on with their HM smartphones Revenue –& simple. Customs. to the cloud. That’s BaaS. physical. Companies with temporary needs, 200,000been a lack bit the of dust.resources, meaning small ClientsKashFlow can upload integrates receipt easily data by with snapping other such as events firms, are enthusiastic users. businesses often let practical and important Invoices generated using KashFlow in systems and swapping from other accountancy CaaS – communications as a service The problem, at least historically, has 8.8 million a picture on their smartphones – simple. parts of their operation, such as maintaining the past year, contributing £6.6 billion software, or even an Excel spreadsheet, is a Companies spent a fortune on bulky switch- IDaaS – identity as a service been a lack of resources, meaning small in value to the economy KashFlow integrates easily with other healthy cash flow, slip. The result of a quick and stress-free job. You’ll no longer have es to handle telephone calls. Now CaaS offers IT departments issue passwords, set access businesses often let practical and important Invoices generated using KashFlow in systems and swapping from other accountancy business running out of cash is all too clear, the past year, contributing £6.6 billion that sinking feeling around VAT deadlines or phone calls, instant messaging and video con- rights and monitor network usage. IDaaS is parts of their operation, such as maintaining software, or even an Excel spreadsheet, is a but it’s surprisingly easy to do. in value to the economy in the run-up to year end. The system deals ferencing without expensive hardware. Plug in a cloud-based identity management service, healthy cash flow, slip. The result of a Over 3 million tax returns fled through quick and stress-free job. You’ll no longer have with company payroll and pensions automatic internet-enabled handsets and devices, and which provides prebuilt modules for all iden- business running out of cash is all too clear, IRIS software this year alone that sinking feeling around VAT deadlines or but it’s surprisingly easy to do. enrolmentin the run-up too. to year end. The system deals configure via a web browser. Skype is a CaaS. tity requirements. Over 3 million tax returns fled through IRIS software this year alone withBecause company it’spayroll cloud and pensions based, KashFlowautomatic DaaS – desktop as a service IaaS – infrastructure as a service KashFlow takes care of updatesenrolment for too. all users on an account in real Staff want to work on any device from any lo- Servers, storage and networking can be leased the tricky financial stuff so 300,000 IRIS Cloud Suite subscribers time.Because A business it’s owner cloud can based, input data, KashFlow notify including 158,000 smartphone their accountant and have it fled with a few cation. DaaS means they can summon their pay as you go on the cloud. IaaS means no cap- businessKashFlow owners takes care can offocus payslip app users updates for all users on an account in real quick clicks of a mouse button. Why would you personal desktop, with all files, wherever they ital outlay. Pay for what you need. As you grow, onthe the tricky things financial they really stuff so 300,000 IRIS Cloud Suite subscribers 50% time. A business owner can input data, notify want. Windows, Mac or Linux desktop is virtu- more infrastructure can be utilised. IaaS is a including 158,000 smartphone dealtheir withaccountant paper ever and again? have it fled with a few business owners can focus payslip app users alised and hosted in the cloud. core element of cloud computing. care about, such as creating 50% of UK accountants use IRIS quickKashFlow clicks of takes a mouse care button. of the trickyWhy would fnancial you software products50% greaton the products things they and really making stuffdeal withso business paper ever owners again? and entrepreneurs DBaaS – database as a service PaaS – platform as a service customerscare about, happy such as creating 50% of UK accountants use IRIS canKashFlow focus on thetakes things care they of the really tricky care fnancial about, Not to be confused with DaaS. Database as a When hardware and software come together great products and making 0.5 million software products suchstuff soas businesscreating great owners products and entrepreneurs and making service means using a cloud-based database, on the cloud you get PaaS. Providers offer a customerscan focus on happy. the things they really care about, leaving administration to the vendor. DBaaS supportive environment for clients to build, customersEvery year thousands happy of viable businesses employees assessed for workplace pen- Accountants can get accurate data in a sions automatic0.5 enrolment million and 2.2 million such as creating great products and making users can focus on their job, knowing database test or run their own applications in the cloud. go to the wall despite having good products employees paid using IRIS software timelycustomers fashion happy. and can use the service as a duties, including scaling, have been delegated. It’s usually depicted as a layer above IaaS and andEvery happy year customers. thousands Itof happens viable businesses because employees assessed for workplace pen- salesAccountants tool to bring can in getnew accurate clients. KashFlowdata in a one below SaaS. sions automatic enrolment and 2.2 million gothey to focusthe wall on despitecreating having a great good offering, products but employees paid using IRIS software liststimely its fashion accountants and can in use a directorythe service which as a andforget happy about customers. the admin. It happens because intuitive design, the cloud-based “go anywhere” comessales tool top to of bring search in new engines clients. for KashFlow relevant SaaS – software as a service theyAt focusIRIS we on believe creating there a great is a better offering, way. but As interface and the quick and easy set-up. searches,lists its accountants meaning they in a can directory attract which new Dropbox, Gmail and YouTube are examples of forgetpart of aboutthe IRIS the cloud admin. suite of products, we offer intuitiveCreating design, invoices the cloud-based is a doddle, “go anywhere” while clientscomes astop well of assearch organise engines existing for ones. relevant SaaS. Users access a full service, hosted on the KashFlow,At IRIS we a sophisticatedbelieve there is yet a bettersimple way. online As theinterface system and the even quick chases and easy late set-up. payments searches,By moving meaning to the cloud, they thecan future attract can new be web. Maintenance, capital expenditure and accounting platform. It helps small businesses automatically, meaning users get paid brighter for small businesses and accountants. development are done by the provider. SaaS is part of the IRIS cloud suite of products, we offer Creating invoices is a doddle, while clients as well as organise existing ones. keep up to speed with their fnances without quicker. You can create quotes too and all With KashFlow, both sides of the equation can the complete cloud offering. KashFlow, a sophisticated yet simple online the system even chases late payments By moving to the cloud, the future can be accountingrobbing them platform. of time betterIt helps spent small on businesses business ofautomatically, your financial meaning comings usersand goings get paid are focusbrighter on for what small they businesses get paid to and do, while accountants. dodging development and innovation. easily logged, with charts and graphs clearly the annoying bits that get in the way. STaaS – storage as a service keep up to speed with their fnances without quicker. You can create quotes too and all With KashFlow, both sides of the equation can KashFlow is easy to access from anywhere, illustrating the health of your business. The cloud is ideal for data storage. Rather than robbing them of time better spent on business of your financial comings and goings are focus on what they get paid to do, while dodging keep data on premises, users send it to their developmentwith simple navigation and innovation. and a fast, free help easilyFor logged, accountants, with charts KashFlow and graphs means clearly a the annoying bits that get in the way. STaaS provider. Cost, scalability and conveni- centreKashFlow staffed is easyby real to accesspeople. from Users anywhere, love the healthier,illustrating happier the health relationship of your business. with clients. www.kashfow.com ence are big pluses. Downside? For large-scale with simple navigation and a fast, free help For accountants, KashFlow means a STaaS you’ll need serious broadband cpacity. centre staffed by real people. Users love the healthier, happier relationship with clients. www.kashfow.com 06 | CLOUD FOR BUSINESS raconteur.net 03 / 05 / 2015 | RACONTEUR

HYBRID CLOUD NIC FILDES

louds appear in the sky, continu- ally changing form – seemingly Hybrid cloud formation is creating whatever our imagina- C tion desires. And now the same is true of that other type of cloud – used for computing – with customers desiring greater flexibility and choice. Hence the era of the hybrid cloud is upon us, one that combines the cost advantages mixing public and private of the public cloud with the private-cloud security benefits of ring-fencing your own servers. The blended model is find- An integrated cloud computing environment, which mixes public and secure private services, is the business solution ing favour with more companies needing to ramp up their cloud capacity without for an increasing number of organisations paying through the nose to do so. That perhaps reflects the wider trend in technology markets where consumers will not hang around waiting for goods and ser- vices. One click too many and the customer Simon Michie, chief technical officer at ENTERPRISE MULTICLOUD may never return. This has had a knock-on Redcentric, points out the benefits of hybrid STRATEGY, 2014 COMPARED effect for IT companies that need to stay cloud model for innovative companies. “The fleet of foot and innovative without letting art of innovation in a hybrid-cloud world is WITH 2015 their guard drop. to nurture the requisite imagination and George O’Connor, an analyst with stock- creativity within your business deliberate- 2015 2014 broker Panmure Gordon, says hybrid ly, be prepared to invest speculatively, and cloud is becoming a middle road for many successfully orchestrate the available range businesses. “Hybrid cloud is neither one of on-demand, enabling technologies to de- thing nor the other, but is somewhere in liver solutions that align with your goals,” between,” he says. “However, hybrid cloud he says. “The game-changer with hybrid tries to marry the best of both worlds, cloud is the relative affordability, accessi- the scale and cost benefits of cloud with bility and deployment speed.” the security and data curation of on- The hybrid cloud has effectively democ- premise software. ratised the IT process for many compa- “In these uncertain times, both these have nies, according to Mr Michie. “Cloud has become more impor- taken down barriers to tant for corporate IT entry and its ‘out-of- buyers and hence the The mixed model allows the-box’ nature allows recent resurgence of in- the innovator to focus terest in hybrid cloud. companies to segregate on ends, not means,” The solution appeals their service between he says. “Through the to users who want to use of cloud, an en- critical and non-critical Single Single No plans be trendy and also con- trepreneur can imme- private public servative,” he says. functions diately gain access to The mixed model the same technologies Multiple Multiple Hybrid allows companies to as their more estab- public private cloud segregate their service between critical lished competitor. They can challenge and Source: State of the Cloud, RightScale 2015 and non-critical functions. An e-com- create new business models, and they can merce website, for example, could be rapidly scale.” PUBLIC AND PRIVATE CLOUD USAGE hosted in a private cloud to ensure cus- That is not to say hybrid cloud will be a tomer details, such as transaction history phenomenon only among small and mid- Public Public & Private and bank accounts, could be stored se- sized companies. “A larger organisation can cloud private cloud only As well as building TNT’s defined da- But the path to a hybrid cloud paradigm puting environment that uses a blend of curely. However, the brochure site, where now afford to run a portfolio of innovation only cloud ta-centre networks, based on HP servers, won’t necessarily be swift. Kate Hanaghan, cloud – public and private – and on-prem- customers can scour for products or deals, projects where previously they could only storage and networking, and delivering research director at TechMarketView, says: ise technologies. Suppliers, therefore, must could be moved to a lower-cost public run one at a time. The mantra is to learn fast HP-managed security services, HP will “The migration of large swathes of corpo- be able to provide cloud services alongside cloud environment. and succeed or fail fast. With cloud, the in- move the company towards an infrastruc- rate IT into the cloud will happen over a managing existing legacy systems. Indeed, Cloud services specialists Interoute novator can realise their vision with a rapid- ture-as-a-service model that will deliver period of many years. However, for organ- we believe the ability of suppliers simultane- notes that an infrastructure-as-service ity and assurance never available before,” savings and innovation. “This open stand- isations that rapidly need to adjust the cost ously to support and deliver these ‘parallel provider could exploit the model to store says Mr Michie. 30% 58% 5% ards-based common architecture cloud and their use of large data-centre estates, universes’ of legacy and ‘new world’ technol- sensitive client data in the private cloud, That is clear in one of the larger hybrid platform enables new capabilities, such as cloud is playing an important role in the ogies will become absolutely essential.” while allowing project planning and col- cloud deals to be signed. HP tempted the ‘bursting’ workloads, which will allow TNT more immediate term. More specifically, it As in nature, cloud computing is contin- laboration among multiple users on the huge logistics company TNT to commit to to consume and pay for capacity only when is typically the perceived ‘safety’ of private ually changing and increasingly comes in a public cloud. The trend provides a huge a hybrid system this year. The six-year deal, needed,” says HP. cloud that has been the preferred first step variety of forms. opportunity for companies ranging from estimated to be worth hundreds of millions Public= 88% Private= 63% The ability to support and deliver the “par- for large enterprise buyers looking to make HP to smaller data-centre companies such of pounds, will result in the number of TNT allel universes” of the cloud is increasingly significant, strategic investments. Share this article on social media as iomart and even network players in- data centres being reduced from eleven essential for companies such as HP and IBM “The medium-to-long-term aspiration for via raconteur.net Source: State of the Cloud, RightScale 2015 cluding Interoute. to two. to respond to customers’ needs. most organisations will be a hybrid-com-

COMMERCIAL FEATURE DON’T CLOUD THE ISSUE OF Assurance and DATA STORAGE: THE TIME trust in the cloud Although the popularity of cloud computing is increasing TO INNOVATE IS NOW rapidly, potential customers may perceive security Martin Warren, cloud solutions manager at NetApp, tells why enterprises are barriers that are inhibiting wider adoption of services adopting hybrid cloud

OPINION COLUMN

The hybrid cloud is also cost effective and Martin Warren exible, with a “pay as you go” model. It’s akin Cloud solutions to icking a switch on and off in accordance marketing manager with data requirements. Furthermore, the level of access provided by cloud platforms makes it While businesses still have con- Besides standards and certifications, clear- an ideal solution for collaboration, sharing and cerns about security, privacy and ly SLAs can provide visibility into security Data is the underlying asset of any the initial server infrastructure, to ongoing other operational processes. data management in the cloud, these can and privacy capabilities, and increase the organisation, be that proprietary or customer costs of server space, electricity and cooling, It’s possible to ensure that data is managed be attributed to lack of trust in cloud com- level of trust in cloud computing services. data. In the past decade, the rise of data as well as employing a full-time data centre across the hybrid-cloud environment through puting services. Cloud can’t be viewed as Specification of security parameters in more or less secure without understand- cloud service level agreements (secSLAs) in enterprises has been meteoric, leaving manager and security staff to ensure data the use of a data management platform. ing its level of security. has been recognised as a mechanism to companies looking for ways to store and remains safe day and night. This enables the easy transportation of It can be said that the main barriers bring more transparency and trust for manage it effectively. One such solution is Opting for a private cloud solution, whether data, maximising operational effciency and to adoption of cloud computing come cloud customers and service providers. cloud storage. Regulatory roadblocks can hosted in a data centre or on-premise, is not business agility, as well as reducing costs, from lack of trust, which is generated Unfortunately, the conspicuous lack prevent migrations to the public cloud, while entirely straightforward. While it is reliable in ultimately improving business output. by the perceived lack of clarity in service of relevant cloud security SLA standards investment in a private cloud can be costly, terms of security, it does have some of the level agreements (SLAs) and security or DANIELE CATTEDDU is a barrier for their adoption. The benefits leading organisations to the hybrid cloud. same limitations associated with on-premise privacy policies, standard terms and con- Cloud Security Alliance related to the specification of standardised For larger enterprises, it can make business data centres. Procurement and build times Managing director ditions, and sometimes in the immaturity Europe, Middle East and Africa security elements in cloud SLA are clear as sense to host a data centre, allowing sensitive can be lengthy, and there are often high Through a hybrid cloud solution, of cloud services. Transparency of cloud the usage of secSLA seems to be the missing data to stay secure in one easily accessible capital expenditure charges, as well as ongoing enterprises can truly innovate, service providers in their approach to infor- piece on the cloud customer’s security as- location. Data centres are costly and only operating charges. using data to react in new ways mation security is the key to building trust surance and transparency puzzle. something to consider if the quantity of data Whereas with a hybrid solution, enterprises in their services. sector with their procurement of cloud For these reasons, standardised cloud warrants this. can retain business-critical data securely in an As security and privacy certifications computing services. secSLAs should become part of the more With a private data centre, enterprises on-premise data centre, while storing broader For example, by adopting an inter-connected and attestations have been identified as Global organisations have also devel- general SLAs or master service agreements pay for a set capacity at all times, regardless company data in the public cloud. Through a data fabric approach, supported by companies among the most effective and efficient oped cloud security-specific certification signed between the cloud service provider of whether or not it is being fully utilised. In hybrid cloud solution, enterprises can truly such as NetApp, organisations can easily means to increase the level of trust in schemes. For example, the Cloud Security and its customers. Current efforts from CSA addition, costs are incurred at every level from innovate, using data to react in new ways. switch between data stored on-premise, with cloud services, stimulating their adop- Alliance (CSA) Open Certification Frame- and ISO/IEC (International Organization for a service provider or through a hyperscaler, tion, cloud customers are recommended work was created as an industry initiative Standardization/International Electrotech- such as AWS or Microsoft Azure, meaning their to adopt a cloud selection process that to allow global, accredited, trusted certifi- nical Commission) in this field are expected Cloud storage management and data protection favours certifications or attestations that to bring some initial results by 2016. integrated strategy can be fne-tuned as their business clearly support transparency. Cloud SLA-specific standards will appear storage: the evolves. Furthermore, the ability to move data In order to support cloud customers in in the short term, mostly lead by organisa- best of both this decision-making process, in April 2013 Transparency of cloud tions like ISO/IEC which are working on the worlds... between hypervisors ensures customers are not locked in by one cloud provider. the European Commission (EC) launched service providers in definition of common vocabularies, metrics the Cloud Select Industry Group (C-SIG) and requirements. However, it should be Why organisations change their Agents, jobs, and training stay in place Local cloud integrated storage means Remote storage means data surviv- The data requirements of enterprises are on certification with the aim of supporting their approach to noted that while the concept of secSLA is back-up solution and how cloud fast back-ups and agile restores ability and long-term retention continually increasing, meaning the issue of integrated storage can help the identification of certification schemes information security is simple, the application, enforcement and data storage and management cannot be appropriate for the European Economic monitoring are not. ignored. Businesses must invest in ways to the key to building trust Area market. Despite the existence of certification, SLAs use data to their advantage. It should be a tool Furthermore, in 2014, the European Net- in their services and standards, the lack of security aware- that streamlines the business and informs work and Information Security Agency ness sometimes affects potential customers 40% 39% 31% 30% 28% decision-making, rather than a drain on IT launched the Cloud Certification Schemes in their decision to adopt cloud computing. Volume of data Cost/software licensing model Poor performance Solution not scaling with use Tape replacement infrastructure. Hybrid cloud solutions are cost Metaframework (CCSM) initiative to map cation of cloud providers. This integrates In many cases, prospective cloud customers Cloud integrated storage ap- Cloud storage is paid on a Cloud integrated storage ap- Cloud storage can scale to Using the cloud means effective, flexible and meet the necessary detailed security requirements used in the with popular third-party assessment (ISO are unwilling or unable to make the organi- pliances can reduce data sets per-use basis, meaning you pliances keep a local cached virtually any size you can send data off-site by up to 30 times - combined only pay for what you use copy of recent back-ups for immediately, without dealing security measures to comply with regulation. public sector to describe security objectives 27001) and attestation statements (SOC2) sational changes necessary for the effective with cloud economics; this rapid restores with physical shipping in existing cloud certification schemes. developed within the public accounting use of cloud services. This needs to change means you can store large and handling volumes of data at a low cost For more information, visit The goal of CCSM is to provide more trans- community to avoid duplication of effort in order to promote the secure www.netapp.com/uk/ parency and help customers in the public and cost. uptake of cloud computing. RACONTEUR | 03 / 05 / 2015 raconteur.net CLOUD FOR BUSINESS | 07 Entertainment coming on stream

It is easier than ever to deliver digital content via the cloud, livening up how we get music, movies and theatre

ENTERTAINMENT ers, such as Ustream or Limelight in live media an artist should be able to set up a performance JON COLLINS streaming, Beats or Tidal for music streaming from the pub, the park or indeed the kitchen. and Twitch for streaming computer games. And, perhaps, even make money out of it. t the time of the Royal Shakespeare Such services are already, perhaps inevitably, Ah, money. That horrible word “monetisa- Company’s first streamed theatre being integrated into the portfolios of larger tion” remains a challenge for many artists, ex- production, Richard II, in Novem- providers. Twitch was bought by Amazon last acerbated by the sometimes draconian terms Aber 2013, there was little to indicate year, and both YouTube and Microsoft Azure being asserted over their current and past ma- whether demand would actually exist. The have announced the launch of media-stream- terial as the new media kids, such as Spotify and plan was ambitions – not only was the play be- ing capabilities. Google, play fast and loose with what should be ing transmitted to 100 cinemas in the UK and their most important asset. For art’s sake, we abroad, but also to schools around the country. can hope these issues are temporary symptoms “We’re relishing the chance to bring of a changing market. Shakespeare to thousands of UK schoolchil- Live-streamed theatre There is plenty the wider industry can take dren in a new and engaging way,” the RSC is just one in a series of from what is happening in the world of enter- said at the time. examples of how the tainment, not least, of course, that it is easier As things turned out, nobody needed to than ever to deliver digital content to customers, worry. More than 100,000 people turned out to cloud is transforming suppliers and other stakeholders. Organisations see the broadcast in cinemas as well as 31,000 the ways in which we such as BrightTALK offer the corporate equiv- students from 400 schools, making it the create and consume alent of Ustream, meaning any organisation largest audience for a single performance of a entertainment can deliver live webinars, and nothing is stop- Shakespeare play. ping businesses creating a YouTube channel or With National Theatre Live, the Royal Opera iTunes podcast feed. House and others also becoming purveyors of Indeed, as such capabilities embed them- the finest quality digital content to our silver With the inevitable conclusion that stream- selves into mainstream culture, organisations screens, the model is quickly being accepted ing is a feature, not a product, what’s next without them become the exception rather than as the norm, rather than the exception. Some in store? Live streaming of music has still to the rule. A common mantra is how business two thirds of UK cinemas now participate in NT make a major impression, unsurprising given models are moving from products to services, Live, for example. the complexities of broadcasting a live show, requiring closer engagement with end-cus- But organisations such as theatres and pro- relative to the paltry amount of time a musical tomers. Cloud-based media platforms may not duction companies could not become digital artist has to set up and take down a gig. These deliver a one-to-one direct experience by them- broadcasters without the abundance of mas- issues currently knock on to equally prohibi- selves, but they certainly make such interac- sively scalable, globally accessible server, stor- tive costs, but as venues gain in-house capabil- tions easier to scale. age and networking resources – also known as ities, this will change. At the same time as recognising how the cloud cloud computing. And meanwhile the reach and accessibility of is lowering barriers and creating new opportu- Live-streamed theatre is just one in a series media will continue to grow. Delivery platforms nities for delivery of digital content, it’s impor- NUMBER OF NETFLIX STREAMING SUBSCRIBERS (m) PROPORTION WHO SUBSCRIBE TO of examples of how the cloud is transforming are extending into our cars through initiatives tant to note that it can only achieve these goals STREAMING SERVICES BY AGE GROUP the ways in which we create and consume such as GENIVI, for example. By the same token, by being highly resilient and well architected. entertainment. In a transformation that has Contrary to common belief, the cloud is not 26.5 Q1 15% taken less than a decade, Netflix and Amazon, infinitely scalable, but relies on smart use of ap- Q2 27.5 YouTube, Spotify and Pandora have trumped propriate processing and storage resources. 2012 media companies, distributors and retailers, As early masters of content-delivery networks, Q3 29.4 leaving corporate carnage in their wake for Akamai have long known that part of the trick is Q4 33.3 retailers such as Woolworths, Blockbuster and moving digital content to as close as possible to Q1 36.3 10% HMV, as well as driving an increasingly consol- where it is needed, avoiding bottlenecks. Mean- idated pool of music and entertainment indus- while Netflix is renowned for its army of so- Q2 37.6 try players. 14.8m called chaos monkeys or autonomous software 2013 Q3 40.3 How quickly we forget. While trips to Block- music tracks streamed in modules which deliberately attempt to sabotage buster used to be a staple part of the Saturday the UK last year, nearly the service, in doing so testing (and proving) its Q4 44.4 evening routine, they are now as distant as double the 7.5m in 2013 resilience. Corporate adopters take note. Q1 48.4 5% the dot in the middle of the TV screen. The The bottom line is that while it has never been final nail in the coffin of physical media, easier for both artists and corporations to build Q2 50 2014 beyond vinyl-loving aficionados, that is, has and engage with audiences, given such a re- Q3 53.1 been the gradual arrival of fibre broadband in source-sapping plethora of options, it is vital to Q4 57.4 the UK, aided and abetted by the current roll- 12.6% start with a plan. Whether you see digital media 0% out of 4G mobile. delivery as an end in itself or as a catalyst for the 2015 Q1 61.4 of overall UK music 16-24 25-34 35-44 55-64 Put together, such developments mean the consumption was streamed core business, do it right and the rewards could barrier to entry for cloud-based digital media in 2014 be great. US International 2013 2014 delivery is as low as it has ever been. Love or hate the changes that are happening The lowering hurdle means a burgeoning to media delivery by all means, but ignore them Source: Netflix 2015 Source: Media Consumer, Deloitte UK 2014 Source: BPI 2015 number of wannabe big-shot service provid- at your peril.

COMMERCIAL FEATURE

Consumers’ expectations are changing technicians spend in customers’ homes during activations. Rather than have technicians dial More than half of people are frustrated 1 in 3 of all customers want 55% of respondents said a frustrating into a call centre to activate the set-top box, when what they want isn’t available on purchases delivered the mobile experience hurts their opinion DirecTV enabled the technician to manage POWER OF their mobile device: Forrester same day: Forrester 64% of a brand: adweek the entire activation process on their mobile device using an app by Capriza. This not only eliminated 20 minutes from the activation ! experience, but also dramatically lowered NOW IN THE their call centre costs. 50% Networking hardware manufacturer Brocade faced a different supply chain 55% challenge: the company’s $500-million annual procurement budget was negatively ENTERPRISE impacted by lengthy purchase approval Over 50% of millennials are 64% of worldwide online consumers cycles. Equipping managers with a Capriza counting on tech startups to say on-demand programmes better overhaul the way banks work ft their schedules than live TV: app that enabled them to approve purchase Neilsen requests from Oracle EBS immediately from Industries are being shaped by the dramatic shift in their smartphones, Brocade saw a 90 per cent improvement to cycle times. customer expectations. Companies such as Uber, Square Meeting these expectations gives businesses a competitive advantage The challenge facing companies such and Amazon have created and disrupted markets by Chipotle is spending $10m on Sephora’s mobile app users developing mobile services for purchase twice as much and understanding the power of simple, personalised, quick order-ahead and home delivery: twice as often compared slate.com $300m with their average customer: Companies that can harness transactions done anytime anywhere. Sephora the power of the new consumer experience for business tasks will realise huge workforce productivity gains, accelerate $10m 20% processes, and ultimately deliver superior goods and services to Russell Acton their customers TM Orders placed through Taco Bell’s mobile Home Depot is spending $300m to retool its Vice president and app are 20% higher than in-store purchases supply chain to support same-day delivery and general manager capriza - now they are investing in home delivery: stay competitive: The Wall Street Journal 2X Business Insider as DirectTV and Brocade is their large workforce relies on existing processes that leverage legacy systems, making it diffcult Even fast-food companies such as McDonald’s traction and an established customer base, the Businesses are being challenged delivering on consumers’ new expectations to deliver on the new expectations of the and Taco Bell are reinventing “fast” by average enterprise has more than 700 business modern customer. Because these business investing signifcantly in mobile order-ahead applications, making it very challenging to applications are complex, customised and and delivery services. deliver a productive, personalised way to work interconnected, they are almost impossible to Ultimately, these consumer expectations for each employee. personalise and simplify, let alone mobilise, and the power of quick, personalised, The very systems, processes and without a considerable amount of retooling. contextual transactions will also shape how workforce that give these companies might At Capriza we have helped numerous businesses run. If it takes a minute to get and scale make it difficult for them to be companies modernise by simplifying and a cab, book a room or make a purchase, it nimble and adapt to change. In contrast, mobilising their business applications (SAP, should be just as quick for employees to newer companies, unburdened by existing Oracle, PeopleSoft, Salesforce, custom-built complete an essential task at work. processes, legacy systems and a large and so on) without any business disruption. It’s critical to understand that what powers workforce, can deliver employee-centric All this involves no upgrades, no hiring, no customer experience is the speed and solutions quickly and keep pace with changes to existing infrastructure or security. effectiveness your employees can deliver consumers’ changing needs. Winning the mobile moment means changing how you organise, operate, and deliver Creating a unique and differentiating experience for your consumer requires a The Capriza solution helps deliver these it. Companies that can harness the power of This isn’t stopping some market leaders products and services; your company and its processes and information systems fundamental change in terms of the organisation and the process and governance easily, in just days and without the usual cost the new consumer experience for business from transforming how they deliver products were never designed with mobile moments in mind: Forrester between the showroom foor, corporate offce, and supply chain and logistics: PwC and complexity we have come to expect. The tasks will realise huge workforce productivity and services to their customers. Disney, the result is intuitive, contextual experiences gains, accelerate processes, and ultimately “mother of experience”, is betting $1 billion that deliver a productive, personalised way deliver superior goods and services to their on mobile and wearable technology that will be greeted by name, order food at their seats including building new fulfilment centres and contractors, who might be in the midst of to work for each employee. If you can deliver customers – and compete in the market. enable park employees, restaurant hosts, and have the food magically arrive at their table. and overhauling its warehouse technology a home improvement project and need dry- on that simple contextual experience for your Delivering a consumer-like experience greeters and kitchen staff to power a high-touch Facing competition from the likes of Amazon systems to enable its employees to operate wall, tiles or nails in a matter of hours. employees, they will be able to deliver on that for the workforce, however, is far easier for personalised experience, and make it easy to and Google Express, Home Depot plans on at the speed of mobile. The initiative is aimed When DirecTV needed to enhance first- experience for your customers. new companies than for large, established buy throughout the Magic Kingdom. Among spending at least $300 million on supply at boosting online and mobile revenues by time customer experience, they focused enterprises. While enterprises have market other things, restaurant visitors will be able to chain, technology and online improvements, offering same-day delivery for customers on minimising the time their 7,000 field www.capriza.com 08 | CLOUD FOR BUSINESS raconteur.net 03 / 05 / 2015 | RACONTEUR The role of cloud in tech trends

Since 2007 researchers at Gartner have been predicting strategic technology trends for the coming year. But what is the role of cloud computing in delivering the top trends identified for 2015?

10 TECHNOLOGY TRENDS fully protect, but anything and anyone con- GREGOR PETRI necting to it should, within reason, be able to protect itself or themselves. That may sound scary at first, but it’s how we live our lives SMART MACHINES when we go out into the world. Though we 1 By combining historical data, real-time are protected from the worst threats by the measurements and advanced analytics, police, we don’t assume there are no risks. smart machines perform tasks humans It’s similar for our applications and devices; could not do alone. The machines are typi- they must learn to weigh up risks and threats cally not self-contained – their “memory” for themselves, instead of working under the and “brain” live in the cloud where they can assumption that they operate in a complete- be rapidly scaled to meet requirements. ly safe environment.

WEB-SCALE IT ADVANCED, PERVASIVE 2 This describes the trend of moving 8 AND INVISIBLE ANALYTICS beyond typically inflexible corporate IT Most of us experience this through our systems towards adopting the agile devel- smartphones already, when Google Now, opment methods and flexible, scalable de- Cortana or Siri informs us, without being ployment pioneered by major cloud-based asked, of a traffic jam or broken train on our organisations, such as Facebook, Google and commute home and offers a faster route. It Amazon Web Services. appears a simple thing, but the vast volume of data required and smart analytics to pro- cess this data into useful information in- 3D PRINTING stead of annoying spam wouldn’t be possible 3 The closest most of us will get to a without the cloud. “Beam me up, Scotty” experience in our lifetime is likely to be through cloud-based hubs for 3D printing, where design and ren- COMPUTING dering software is loaded and blueprints for 9 EVERYWHERE all kinds of things can be exchanged. Fast Soon everything will be computerised, advances in medical bio printing, however, from toothbrushes to thermostats to cars. mean we may soon say, “Beam me a new Connecting them all together, storing and liver, Scotty.” making sense of all the data they create, and simple. It is the cloud that makes them into a providing relevant services via our devices, meaningful ecosystem that can, with analyt- will be the cloud. Businesses must under- SOFTWARE-DEFINED ics and smart machines, help humans turn GARTNER’S TOP 10 STRATEGIC TECHNOLOGY TRENDS 2012-15 stand how the cloud fundamentally changes 4 ARCHITECTURES all this information into better decisions their business models, because it dramat- This trend makes the cloud more versatile. concerning, for example, routing traffic, 2012 2013 2014 2015 ically alters the relationship between con- Traditionally, data centres were filled with saving energy and so on. sumers and the product or service they use. Strategic big data Strategic big data Smart machines Smart machines specialised hardware (firewalls, routers, servers, storage) dedicated to one task. A Extreme low-energy servers Integrated ecosystems Web-scale IT Web-scale IT data centre configured for a bank could not CLOUD/CLIENT Next-generation analytics Actionable analytics 3D printing 3D printing CONTEXT-RICH double at night as a data centre for stream- 6 COMPUTING 10 SYSTEMS App stores and Software-defined ing movies. Software-defined architectures In client/server computing the application Enterprise app stores Software-defined anything This applies to a great many of the trends marketplaces applications remove this constraint by creating a web- was stored on our PC and the data was stored cited here. How will risk-based security scale “mesh” of versatile hardware – its func- on the server. Now, the various servers of Internet of things Internet of things Internet of things Internet of things work? How does a smart machine make tion defined by software – that can switch the cloud run the application and often hold In-memory computing In-memory computing Cloud/client architecture Cloud/client computing decisions? How do things such as Google between different capabilities in minutes, much of the data, and the client (our PC, Now, Siri or Cortana give us timely, useful Mobile apps and Risk-based security/self- not days or months. mobile, tablet, wearable) simply processes Mobile-centric interfaces Mobile applications/HTML 5 information? The answers are by using and displays the information from the cloud. applications protection contextual information – our location, the Hybrid cloud and IT as a Advanced pervasive/ time, temperature or traffic conditions. Cloud computing Hybrid IT INTERNET OF service invisable analytics What stores and makes sense of all this 5 THINGS (IoT) RISK-BASED SECURITY Mobile device diversity/ contextual information and makes it easy Media tablets and beyond Mobile device battles Computing everywhere The IoT connects physical objects to each 7 AND SELF-PROTECTION management for us and our devices to access? The cloud. other and to the people and machines that IT in the past has always tried to eliminate We’re already used to content being one Contextual/social user want to interact with them. Although these risk. In the cloud that’s not possible and Personal cloud Era of personal cloud Content-rich systems search away, but even that will seem old experience “things” can now communicate, often via an trying to be risk-free is simply a roadblock fashioned when the cloud already knows IP address, individually they remain rather to progress. The cloud is too big and open to what we are looking for. Source: Gartner/TechRepublic